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Updated : April 5, 2015 0:0  ,
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4At the partner conference earlier this year, Sofocles Socratous, VP of Sales & Marketing for Seagate EMEA and Christian Assaf, Senior Sales Manager MEA, Seagate pursued the agenda of meeting with their partners and apprising them of the opportunities in specific areas including surveillance. They discuss trends that Seagate has adopted to as well the opportunities that lie ahead

Please elaborate on the rebranding?
Sofocles Socratous: The rebranding campaign includes our new corporate logo, which was revealed at the Consumer Electronics Show earlier this year. The rebrand of the company is to be seen as a trusted brand for all customer segments for their storage requirements. We want to be identified as a company delivering complete range of storage solutions. We offer hard drives, solid-state hybrid drives, SSDs, external storage products, recovery services, cloud services, and fully integrated cloud systems.

Do you see surveillance as a significant opportunity for Seagate?

Sofocles Socratous: Surveillance is an important segment and opportunity and the Middle East is in fact one of the largest markets for surveillance as far as Seagate is concerned. This is also due to the regulations that have come into place with the phenomenal growth in infrastructure. We have been working in this segment for a long time now and we are now offering the seventh generation drives. Seagate’s seventh-generation Surveillance HDD is also designed to ensure cost-effective and reliable performance and includes “idle 3” support to reduce power. We do have a full portfolio of surveillance products and solutions, also leveraging solutions from companies that we have purchased in the past couple of years.

There is a lot of data being created these days and as much as 50%, I believe is being recorded in accordance with surveillance regulations for longer periods. The content is also getting richer. So they require higher storage capabilities. I was talking to a couple of customers from Qatar and I believe they are installing surveillance cameras plus 4 TB of storage disk drive per ATM machine.

Christian Assaf: with the emergence of the 4k cameras now, the 1 TB drive is not enough now for surveillance, which is why 6 TB drives are in.  Further, Seagate surveillance drives are the only drives with RV sensors that prevents rotational vibration (RV) generating heat and movement from the stacked drives, thus prolonging the life of the drive and ensuring reliable performance.

Today you can’t jeopardize one sec of reporting. We therefore launched a dedicated surveillance hard disk drive featuring Seagate Rescue services. The Seagate Surveillance HDD offers data recovery services designed to restore lost data due to malice or accidental failure.

The significant development in 2014 was that people started understanding the need for appropriate drives for surveillance. Initially, people were using desktop drives for surveillance. Desktop drives are not designed for surveillance. Throughout 2014, we focused on educating the market. At the partner event, surveillance has been the key message.

How are you driving market awareness?

SS: We are partnering and doing roadshows with many of the key surveillance systems manufacturers across Europe. Many of these boxes sold are sold barebone without drives. We are educating the channel to include the right drives. We are also working with manufacturers with whom we partner such as Synology and QNAP across the regions to make sure customer are choosing the right drives that offer longevity and secure backup of data in their NAS solutions.

Seagate has been among the larger Technology manufacturers that have been bringing specific technologies and innovative products as the markets evolve. We have made huge R&D investments in this direction. Seagate spent approximately $1.303 billion dollars on product development in CY2014. We are now opening up the intelligence that we have gathered to our partners so that they can see where the market is heading. We would like to see them make the right investments so that they can continue to add value to the market segments they target. The key markets we see as of today are Surveillance, NAS, adoption of solid state drives and cloud storage.

CA: We are entering a world where everything is connecting to everything else and the resulting big data is anticipated to solve virtually all our problems. Data has evolved from static information stored and forgotten to a living entity that drives every day interactions. We are focused on Storage innovation bringing new systems and solutions which are faster, more reliable and expansive.

We are investing significantly in the region and Intersec was one example of the commitment that we are bringing in our approach to the region. We were present with all our premium partners at Intersec. We saw the surveillance Business taking off three years ago but are quite amazed to see how fast it is growing. We want to ensure our partners are ready to seize the opportunity and to be on top of it as it continues.

Discuss the NAS Business solutions focus?

CA: Seagate’s Enterprise NAS drive is available in capacities up to an industry-leading 6TB and can deliver up to 96TBs in one 16-bay rackmount or tower form factor. Seagate started offerings NAS boxes 5 years ago. We offer a range of high performance NAS solutions from rackmount to desktop for Business users. Our focus is clearly on the drive itself that goes into the box and we work with other NAS manufacturers as well in offering solutions.

How have the past several acquisitions changed Seagate’s go to market positioning?

SS: In the last couple of years, Seagate has gone through several transitions, in terms of growth as well as acquisitions. These include EVault, which provides cloud storage technology as well as Xyratex, which makes storage test equipment and systems. As we acquired several different companies offering different solutions, we have been successful in integrating these to offer a range of complete solutions to the market, right from the device down to the integration of the infrastructure. It has allowed us to understand better from a device level why it requires to better deliver the optimum result inside the solution. We have been able to do that. It is now about helping customers from a security perspective, scalability perspective, in terms of finding the right cloud solutions etc.

With the different acquisitions we have made, we are not only a storage drives manufacturer but a storage solutions provider for different segments.

Discuss the Solid state drives opportunity?

SS: In the client market, they have enabled speed and performance. However higher capacity and price positioning has been a challenge.

Last year, we had acquired LSI’s Accelerated Solutions Division (ASD) and Flash Components Division (FCD). We now have great enterprise solutions in the high performance segment.

What we have seen is that as a viable alternative, the Solid state hybrid drive (SSHD) delivers high capacity, economic value and almost equal performance in terms of boot-up time in comparison to SSDs. We have seen some adoption in the corporate segment with several customers taking the SSHD route for upgrades to achieve faster boot up times and also have the facility to store locally from a security perspective.

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Gold’s Rising Appeal in the UAE Amidst Global Economic Shifts

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James Campion, Popular Investor at eToro said, “Gold’s rally could be just beginning as it is an asset well positioned for almost any eventuality. It provides significant protection to a US Federal Reserve policy error, and hedges if inflation rises, and performs well if rates fall in the coming months.

“In the current global climate of heightened geopolitical risks, gold is not just a safe haven but a strategic asset. With central banks, including those in the Middle East, led by Qatar and Turkey, increasing their gold reserves significantly above average in the last two years, it is clear there is a concerted shift towards the asset.

“The dynamic of the gold market in Dubai reflects a broader trend where investors are increasingly looking to diversify their portfolios. The majority of investors remain historically underweight in gold, holding less than 1% of their portfolios in the metal, against a traditional recommendation of 5%. This trend comes at a time when the market volatility index (VIX) is hovering around a four-year low, suggesting a period of market complacency that could lead to increased volatility and further drive investors towards gold.

“Given the increased accessibility through online platforms to the GLD ETF and the ongoing economic indicators, we foresee a continued rise in gold investment globally and for some time, this could be the beginning of a gold super cycle.”

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ServiceNow acquires Raytion to enhance GenAI-powered search and knowledge management capabilities on the Now Platform

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ServiceNow has announced it has acquired Raytion to enhance GenAI‑powered search and knowledge management capabilities on the Now Platform. Raytion’s industry‑leading information retrieval technology will enable unified real‑time access to business‑critical data across multiple enterprise sources for a more powerful, efficient, and personalized AI search experience, all on a single technology platform.

The complexity of modern enterprise environments will drive the need for more intelligence about the data, so that organizations can take control of highly distributed, diverse, and dynamic information. With Raytion technology combined with ServiceNow AI Search, users can find the answers they require without having to know exactly where the information is located. Raytion’s technology will integrate secure access to information from enterprise data sources and allow ServiceNow’s AI Search to provide users with an industry‑leading, intelligent search experience and the information they need, all from a single-entry point. This includes data within ServiceNow and from third‑party systems.

“ServiceNow is accelerating work, uniting fragmented data into a single, intelligent platform that helps customers access and share knowledge across their organizations,” said Jon Sigler, senior vice president, Platform and AI, at ServiceNow. “Raytion’s information retrieval technology will set us apart by making relevant data sources searchable so everyone—employees, customers, and agents—get the answers they need, when they need them.”

Raytion’s GenAI‑powered search and knowledge management capabilities allow for cross‑enterprise data integration, pulling from the full universe of enterprise knowledge that exists in various knowledge repositories, rather than a subset. When combined with the ServiceNow Now Assist GenAI experience, data moves beyond disparate information to now providing users with more comprehensive, relevant search results in one centralized location, helping boost self‑service and case deflection. ServiceNow’s single data model – which seamlessly integrates people, services, and systems to empower AI capabilities – takes this even further, enabling a more personalized experience for users, drawing on employee history like previous searches and interactions so results are more relevant and tailored to their unique needs. 

“Enriching GenAI with the specific up‑to‑date information an employee has access to across all relevant data sources makes not only business processes smarter but the whole enterprise,” said Valentin Richter, founder and CEO of Raytion. “The combination of ServiceNow’s single platform with Raytion’s secure enterprise data integration technology gives businesses a competitive advantage, allowing employees to solve problems and take informed action faster. We’re bringing together business‑critical information with intelligent GenAI‑powered search and reliable data retrieval, all in one place.”

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Proofpoint warns of ticket scams as phony Paris Olympic Games 2024 sites proliferate

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Leading cybersecurity provider Proofpoint recently identified a fraudulent website purporting to sell tickets to the Paris 2024 Summer Olympic Games. The website “paris24tickets[.]com” claimed to be a “secondary marketplace for sports and live events tickets.” It was notably listed as the second sponsored search result on Google, after the official website, when searching for “Paris 2024 tickets” and related searches. Proofpoint confirmed with official sources in France that the site was fraudulent. Proofpoint’s Takedown Team worked with the registrar to suspend the domain quickly after its initial discovery.

Emile Abou Saleh, Senior Regional Director, Middle East, Turkey, and Africa at Proofpoint, said: “The buzz around mega-events like the Paris Olympics creates a feeding frenzy for cybercriminals. They exploit this excitement with social engineering – a sophisticated psychological manipulation tactic – effectively playing people, not technology. These same tactics fuel Business Email Compromise attacks, where they steal credentials, data, and money. Proofpoint’s 2024 State of the Phish report reveals a staggering 19% increase in BEC attacks last year. For fans in the Middle East, where social engineering is a dominant cybercrime weapon, remember to be vigilant and only trust verified sources. Don’t let your Olympic dreams turn into a security nightmare.”

The site that Proofpoint’s Takedown Team got suspended was sadly just one of many. According to the French Gendarmerie Nationale, their efforts in collaboration with Olympics partners have identified 338 fraudulent Olympics ticketing websites. Of these, 51 have been shut down, with 140 receiving formal notices from law enforcement.

On the website identified by Proofpoint researchers, the homepage listed many Olympic events, and if the user clicked on one of the sports icons, they were taken to a ticketing page that allowed the user to select tickets and provide payment data. The site also appeared to allow users to establish accounts to buy and sell tickets. 

The website design appeared similar to other well-known ticketing sites visitors would be familiar with, increasing the site’s perceived legitimacy.  

It is likely the threat actors managing this website were trying to steal money from people attempting to buy or sell Olympics tickets. It’s possible the site also collected personal information from people attempting to purchase tickets including names, contact information like email and mailing addresses and phone numbers, and credit card details.

The domain is believed to have been primarily distributed via ads in search results. While not observed in widespread email campaigns, the domain was observed in a small number of emails. In some cases, the bad actor sent emails claiming to provide “discounts” on tickets possibly of interest to the recipient. While researchers cannot confirm how the actor obtained the targets’ emails, it is possible the users included their email addresses when they signed up to the website or attempted to purchase tickets.  

Fraudsters will always capitalize on current events, and the Olympic Games is no exception. Unsuspecting users likely clicked on the website because it appeared to be a legitimate entity that specialized in the sale of Olympic tickets.  The website’s placement on the search engine under the official Paris Olympics ticket site could have further added to its legitimacy, convincing users that they were an authorized and safe source. While this specific domain should no longer be active, we expect other bad actors to take advantage of the event and create new fraudulent Olympics-related websites.

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