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HP Spectre unveiled

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The new HP Spectre, which HP claims raises the bar for premium PC experience and arguably the world’s thinnest laptop, has made its debut in the region. The laptop was unveiled in the UAE at an exclusive event, introducing a new dimension to design technology. The Spectre’s design was certainly an eye-catcher, drawing interest with its high gloss copper accents – proof that PCs can be an expression of style thanks to magical and luxurious technology.

Mathew Thomas, VP & MD, Middle East, HP Inc., believes the HP Spectre is the perfect illustration of how the company not only reacts to trends, but also embraces change. “A large part of our business philosophy is to reinvent who we are, what our customers want, how we can provide that and – uniquely – how we anticipate that. We aspire to create technology that makes life better for everyone, everywhere and in the HP Spectre we see innovation at its best – advanced and progressive technology that is geared to optimum productivity and a style and design that defines class.”

The HP Spectre has a total weight of just 1.1kg, a width of less than 1.5cm, and the options of an Intel Core i5 model and an Intel Core i7 model. It features a superb entertainment experience with full HD 13.3” (33.8cm) diagonal edge-to-edge display and Bang & Olufsen sound. And, just a few of its luxurious looks include high gloss copper accents, which reflect a hand-polished, jewelry-like finish and an innovative hidden piston hinge, creating the illusion of a hingeless design to offer an unmatched premium look and feel. Unveiled as the ‘world’s thinnest laptop,’ the Spectre has an aluminium chassis as thin as an AAA-battery.

The HP Spectre unveiling event included a selection of fashion pieces on display, each created taking inspiration from the Spectre laptop. The exclusive pieces were created by some of the region’s top fashion designers, including House of Nomad, Arwa Al Banawi, Dima Ayad and Ayah Tabari, who put together outfits that captured the essence of the luxurious laptop. The designs debuted at the event and were worn by four of the Middle East’s most widely-respected fashion influencers: Rosemin Manji, Nadya Hassan, Ola Farahat, Dina Akesbi and Ahmad Dabbas.

The workforce, and the way we work, is changing. In recent years, there have been several dynamic shifts in what we expect from our technology as well as the way in which we are now using it. According to a research conducted by Redshift, more than two thirds (69%) of IT decision makers feel that PC design is important to enable mobility while over three quarters (77%) of IT decision makers think that a well-designed work PC would increase job satisfaction.

In addition, experts say this has been driven by a changing society where millennials are expected to represent almost 50% of the workforce by 2020. These millennials are already accustomed to using laptops and tablets in the classroom and in their free time before joining the workforce. For this reason they are less willing to make a trade off when it comes to device design and functionality at work.

Besides, work is also increasingly being done remotely and from multiple locations with the lines between work life and personal life blurring: becoming synonymous as ‘one-life’. Work is no longer a place we go, but something we do. To support this lifestyle, users demand thin and light devices with all-day battery life.

Increasingly, consumers are capturing content in 4K resolution and want technology that can handle this raw footage. They want large, high resolution displays that allow them to edit photos and videos but also to experience immersive video in their down-time. Premium audio should enrich the viewing experience when playing games, listening to music or watching a movie.

To address these market shifts, HP has reinvented devices that create personal and work pride, allowing experiences that help us to do better.

Thomas added: “In a region where we are constantly on the go and want to excel at our work and personal lives, it is important that we provide users with a laptop that complements their lifestyle – and today, our consumers are demanding a thin and light device with all-day battery life. We understand these needs, and will always strive to reinvent and innovate, to engineer experiences that amaze.”

The new 13.3” diagonal HP Spectre laptop is now available in the UAE with a starting price of AED 5,499.

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THIRD EDITION OF BENTLEY’S EXTRAORDINARY WOMEN INITIATIVE WELCOMES STUDENTS FROM THE UK AND QATAR TO CREWE

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Extraordinary Women

The third edition of Bentley Motors’ Extraordinary Women initiative has concluded with students from universities in the UK and Qatar spending a week at the luxury car brand’s headquarters in Crewe, England. As part of a specially designed schedule, they met with Bentley experts and executives, went behind the scenes of its manufacturing operations, and tackled individual tasks.

Designed to encourage and develop the next generation of young female leaders, the 2024 edition of the Extraordinary Women programme has seen the students receive one-on-one mentorship over the past three months from a selection of inspirational Pioneers from the fields of technology, engineering, design, and business.

The students, who passed through a structured selection process focused around these four specific fields, came from a variety of participating universities: including The University of Doha for Science and Technology in Qatar, and the Universities of Bath, Loughborough, and Manchester Metropolitan in the UK.

Noora Al-Hajri, University of Doha for Science & Technology student, commented, “This experience has been nothing short of life-changing. Through the programme, I have gained invaluable knowledge and skills that will significantly impact my personal and professional growth. The opportunity to learn from inspiring mentors in both Qatar and the UK has been particularly enriching. Their guidance has broadened my horizons, challenged me to think critically, and empowered me to pursue my dreams with renewed confidence. The opportunity to visit the Bentley headquarters at the end of the programme has also been truly awe-inspiring. Thank you, Bentley, for believing in us and for creating such a transformative programme.”

The Pioneers were equally carefully selected. In the UK, entrepreneur Sara Davies MBE, founder and owner of Crafter’s Companion and TV personality from BBC One show Dragons’ Den, provided business mentorship, with Cecilia Harvey, founder of Tech Woman Today, offering the same in the field of technology.

Titi Oliyide CEng MIET, Senior Process Safety Engineer and winner of the 2023 Young Woman Engineer of the Year, mentored the engineering student, and renowned interior designer and Founder of Studioilse, Ilse Crawford provided design support.

The four Qatari Pioneers included Qatar’s UNESCO art ambassador, Muna Al-Bader, in the field of design. Dr Noora Fetais Al Marri, honoured by the Arab Women of the Year 2024 awards for her contributions to cyber security. Education and founding President of the Arab Association for Cyber Security, offered technology mentorship.

Covering the field of engineering was Dr. Hanan Farhat, founder of the Qatar Association for Women Engineers, and Dr. Buthaina Al Ansari in the field of business, who is a senior advisor at the organisation that established Tamkeen Training and Consulting Solutions.

Member of the Board for Human Resources at Bentley Motors, Dr. Karen Lange, commented, “With every year, the Extraordinary Women programme grows stronger, as exemplified by the quality of this year’s Pioneers, all who have generously given their time in the spirit of collaboration as we seek to build a legacy for young women. It has been a great honour to meet and engage with such talented young women during their visit – witnessing their energy and ability fills me with great optimism for the future.”

Launched in the UK and Middle East in 2022, the Extraordinary Women initiative has previously engaged students and Pioneers from the United Arab Emirates, Saudi Arabia, and the United Kingdom. It forms part of Bentley’s wider commitment to diversity, equity, and inclusion under its Beyond100 strategy, and was created to encourage women to explore a variety of career paths in the STEM and automotive sectors.

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Financial

Reem Finance signs with Network International to accelerate digital transformation

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Network International (Network) has announced the signing of a strategic partnership with Reem Finance, the leading financial services provider in the UAE. The strategic alliance aims to leverage Network’s expertise to provide a fully-fledged payment processing solution to support the digital transition.

The partnership with Network complements Reem Finance’s focus on offering customers with a unique banking experience in tune with the digital age. The scope of services includes a comprehensive range of products and services from transaction processing, card hosting and management, as well as value-added services. As the region’s largest payment solutions company, Network is committed to supporting the UAE financial services sector by providing innovative solutions to customers and enhancing the experience of consumers.

Navneet Dave, Managing Director & Co-Head of Processing – Middle East at Network International, commented, “We are thrilled to partner with Reem Finance as we jointly deliver innovative digital payment solutions that offer an effortless and secure experience for customers. Our collaboration builds on Network’s three decades of experience and expertise in creating world-class digital payments infrastructure and services for clients. It underscores Network’s commitment to empowering our partners with cutting-edge processing services and value-added solutions and driving growth in the UAE financial services industry.”

Mr. Seraj Faidi, CEO of Reem Finance,said: “As part of our ongoing commitment to enhancing the quality of our products and services for our esteemed clients, and in light of our recent collaborations with prominent service providers and partners, we are delighted to partner with Network International to explore innovative paths to accelerate digitizing our services to better serve our customers. This engagement is an important step for Reem Finance in expanding our capabilities to provide top tier, friendly and easy to use services to our customers. We are confident that with Network International, the processing of card transactions related to both consumer and commercial sectors will be state-of-the-art and seamless. We are committed to playing a vital role in elevating the financial system in the UAE, delivering value to our shareholders, and prioritizing the needs of our clients.”

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Financial

Wio Bank Redefines SME Banking with New Embedded Finance

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Wio Bank PJSC is introducing a new embedded finance service designed especially for the UAE’s small and medium-sized enterprises (SMEs). This initiative includes strategic partnerships with leading accounting software platforms Zoho Books, Fiskl and Wafeq, aiming to embed banking services into daily business operations and simplify financial management.

Wio Business, the bank’s first digital banking application, caters to micro, small, and medium enterprises (MSMEs), as well as freelancers and entrepreneurs. By directly integrating with accounting and financial management systems through APIs, Wio Business facilitates seamless financial workflows, enhancing management and eliminating the need for third-party intermediaries. This integration automates bookkeeping, significantly reducing manual labor and allowing businesses to concentrate on their core activities.

Jayesh Patel, Chief Executive Officer of Wio Bank PJSC, shares his vision for the new service: “By adopting Embedded Finance, we are transforming how businesses manage their finances. Our direct integration initiative simplifies how financial services are delivered and managed, making it easier and more transparent for SMEs.”

With over 94% of UAE businesses categorized as SMEs and significant contributors to employment, Wio Bank’s new service is tailored to meet a vital market need. This initiative, along with its strategic partners, is designed to simplify business operations, allowing them to thrive by focusing on growth rather than administrative financial tasks.

A New Era of Financial Management

Through Wio Business, companies can now link their accounts with selected software platforms such as Zoho Books, Fiskl, and Wafeq, offering a holistic view of their financial health. This integration eliminates the dependency on third-party intermediaries, simplifies financial workflows, ensures real-time financial insights with automatic updates, and streamlines accounting tasks with features like auto-reconciliation of bank statement. Additionally, integrating Wio Business APIs into Corporate ERPs and payment platforms facilitates automated account payables and instant transaction reconciliation, thus reducing manual labor and errors, and enhancing cost efficiency and operational gains.

Wio Bank was established to redefine banking in the UAE for both businesses and consumers. Its second digital offering, Wio Personal, is a day-to-day banking platform that changes how individuals see, manage, and grow their money. It provides users with unprecedented financial visibility and flexibility, serving as a foundation for achieving personal financial goals with an engaging experience that includes smart cards and exciting rewards.

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