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WD Enterprise Storage Solutions Handle Tough Workloads

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Western Digital Corporation, commonly known as WD, is a computer hard disk drive manufacturer and data storage company. It designs, manufactures, and sells data technology products, including storage devices, data center systems, and cloud storage services. Khwaja Saifuddin, Senior Sales Director, Middle East talks about WD’s SME and enterprise-specific products.

Speak about the merits of WD’s data center platforms and drives in the business-centric market

Western Digital creates environments for data to thrive. As a leader in data infrastructure, the company is driving the innovation needed to help customers capture, preserve, access, and transform an ever-increasing diversity of data. Everywhere data lives, from advanced data centers to mobile sensors to personal devices, our industry-leading solutions deliver the possibilities of data. Western Digital data-centric solutions are comprised of the Western Digital, SanDisk, and WD brands.

Innovation has always fuelled and nurtured growth at Western Digital. It is as important now, as any time in our history. Western Digital has long been at the forefront of game-changing innovations. From the invention of the first hard drive to recent advancements in 3D NAND our journey of innovation continues to inspire those who dare to think big about the possibilities of data.

Khwaja Saifuddin, Senior Sales Director, Middle East, WD

Western Digital participates in multiple collaborations with external organizations to provide Western Digital access to resources and knowledge that can be applied to improving current products and developing new technologies or products, and generate value from the data stored on our devices. It is the efforts and the direction of our esteemed global management that drive our competitive edge and continued success in the market.

What sorts of concentration and association WD has with SMEs and large enterprises? Briefly explain the product line you have for them

Robust storage solutions are needed for the rising needs of businesses and consumers. Western Digital offers a portfolio of products, covering a range of market segments, created to enable customers to derive valuable insights and intelligence from data.

WD Ultrastar for businesses: An enterprise-grade drive, designed for cloud service providers, telcos, and system integrators. The Ultrastar Edge servers are easy to transport, deploy and scale in the field, at co-location (colo) facilities, factories, or in remote data centers. It delivers blazing speed and capacity for real-time analytics, AI, deep learning, ML training and inference, and video transcoding at the edge.

WD Gold NVMe SSDs: It improves system responsiveness and boosts productivity while lowering overall TCO. Enterprise teams can work with confidence knowing they have power loss protection and the ability to stop anyone from accessing sensitive data by eliminating it with fast and effective secure erase technology. It is available in a range of capacities to meet a business’ specific needs. WD Gold NVMe SSDs can work alone or perfectly complement WD Gold HDDs and other HDDs to handle tough workloads with endurance businesses can trust.

Give us an insight into the features of WD’s newest SSDs released to the market

If we’re looking at SSD’s that support SMBs, then we must talk about NAS – network-attached storage – as it’s one of the most widely used methods for accessing, sharing, and protecting data alongside the cloud. NAS solutions help SMBs solve for latency and remote shared access to data or applications across the network.

Leveraging our strength and leadership in a flash, we recently announced our new WD Red SN700 NVMe SSD, a high-endurance, a fast-caching solution that accelerates NAS performance for SMB customers.

This powerful new drive is engineered to support 24/7 NAS environments and always-on applications with the ultimate in reliability and endurance. Its fast system responsiveness and I/O performance are perfect for multi-user, multi-application environments, letting SMBs tame their toughest projects from virtualization to collaborative editing to intensive database storage.

Given the need for robust systems that are efficient and intuitive to manage, and in many cases, they need some sort of infrastructure on-premises. A NAS solution can benefit SMBs of all sizes, providing the performance, capacity, and reliability they need.

Are you planning to present products or solutions at the GITEX Technology Week? If so, which are they?

At GITEX, we are keeping a pulse on current data trends with a showcase of products to meet the needs of today’s businesses. As a leader in data infrastructure, Western Digital is driving the innovation needed to help customers capture, preserve, access and transform an ever-increasing diversity of data. Everywhere data lives, from advanced data centers to mobile sensors to personal devices, our industry-leading solutions deliver the possibilities of data. At GITEX, you will find Western Digital data-centric solutions, comprised of the Western Digital, SanDisk, and WD brands. Each brand offers a range of capacities to meet a business’s specific needs.

How do you evaluate WD’s business prospects for the next two years, in terms of expansion, growth, tie-ups, etc.?

As the market leader, we know we have a responsibility to our consumers to stay ahead of the competition. And we do this through strategic collaborations, innovations, and actively listening to our customers.

Whether in your pocket, home, car, or the cloud, it’s likely Western Digital is with you every step of the way. It’s a responsibility we don’t take lightly. That’s why we are always at the cusp of innovation, pushing the boundaries of technology to make what you thought was once impossible, possible.

Western Digital understands that the next few years will be an exciting time for smart technology providers in the middle east. The market is growing, and consumers are excited for what’s coming next, but a lack of knowledge around smart technology infrastructure threatens this progress and the gains that will go with it.

As various technologies continue to evolve so will the data storage needs and how to get the best value from it. Western Digital is prepared to support the growing digital needs of companies and consumers with specialized storage solutions to create optimum value from IoT data, which must be considered when building out the wider data infrastructure.

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THIRD EDITION OF BENTLEY’S EXTRAORDINARY WOMEN INITIATIVE WELCOMES STUDENTS FROM THE UK AND QATAR TO CREWE

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Extraordinary Women

The third edition of Bentley Motors’ Extraordinary Women initiative has concluded with students from universities in the UK and Qatar spending a week at the luxury car brand’s headquarters in Crewe, England. As part of a specially designed schedule, they met with Bentley experts and executives, went behind the scenes of its manufacturing operations, and tackled individual tasks.

Designed to encourage and develop the next generation of young female leaders, the 2024 edition of the Extraordinary Women programme has seen the students receive one-on-one mentorship over the past three months from a selection of inspirational Pioneers from the fields of technology, engineering, design, and business.

The students, who passed through a structured selection process focused around these four specific fields, came from a variety of participating universities: including The University of Doha for Science and Technology in Qatar, and the Universities of Bath, Loughborough, and Manchester Metropolitan in the UK.

Noora Al-Hajri, University of Doha for Science & Technology student, commented, “This experience has been nothing short of life-changing. Through the programme, I have gained invaluable knowledge and skills that will significantly impact my personal and professional growth. The opportunity to learn from inspiring mentors in both Qatar and the UK has been particularly enriching. Their guidance has broadened my horizons, challenged me to think critically, and empowered me to pursue my dreams with renewed confidence. The opportunity to visit the Bentley headquarters at the end of the programme has also been truly awe-inspiring. Thank you, Bentley, for believing in us and for creating such a transformative programme.”

The Pioneers were equally carefully selected. In the UK, entrepreneur Sara Davies MBE, founder and owner of Crafter’s Companion and TV personality from BBC One show Dragons’ Den, provided business mentorship, with Cecilia Harvey, founder of Tech Woman Today, offering the same in the field of technology.

Titi Oliyide CEng MIET, Senior Process Safety Engineer and winner of the 2023 Young Woman Engineer of the Year, mentored the engineering student, and renowned interior designer and Founder of Studioilse, Ilse Crawford provided design support.

The four Qatari Pioneers included Qatar’s UNESCO art ambassador, Muna Al-Bader, in the field of design. Dr Noora Fetais Al Marri, honoured by the Arab Women of the Year 2024 awards for her contributions to cyber security. Education and founding President of the Arab Association for Cyber Security, offered technology mentorship.

Covering the field of engineering was Dr. Hanan Farhat, founder of the Qatar Association for Women Engineers, and Dr. Buthaina Al Ansari in the field of business, who is a senior advisor at the organisation that established Tamkeen Training and Consulting Solutions.

Member of the Board for Human Resources at Bentley Motors, Dr. Karen Lange, commented, “With every year, the Extraordinary Women programme grows stronger, as exemplified by the quality of this year’s Pioneers, all who have generously given their time in the spirit of collaboration as we seek to build a legacy for young women. It has been a great honour to meet and engage with such talented young women during their visit – witnessing their energy and ability fills me with great optimism for the future.”

Launched in the UK and Middle East in 2022, the Extraordinary Women initiative has previously engaged students and Pioneers from the United Arab Emirates, Saudi Arabia, and the United Kingdom. It forms part of Bentley’s wider commitment to diversity, equity, and inclusion under its Beyond100 strategy, and was created to encourage women to explore a variety of career paths in the STEM and automotive sectors.

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Financial

Reem Finance signs with Network International to accelerate digital transformation

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Network International (Network) has announced the signing of a strategic partnership with Reem Finance, the leading financial services provider in the UAE. The strategic alliance aims to leverage Network’s expertise to provide a fully-fledged payment processing solution to support the digital transition.

The partnership with Network complements Reem Finance’s focus on offering customers with a unique banking experience in tune with the digital age. The scope of services includes a comprehensive range of products and services from transaction processing, card hosting and management, as well as value-added services. As the region’s largest payment solutions company, Network is committed to supporting the UAE financial services sector by providing innovative solutions to customers and enhancing the experience of consumers.

Navneet Dave, Managing Director & Co-Head of Processing – Middle East at Network International, commented, “We are thrilled to partner with Reem Finance as we jointly deliver innovative digital payment solutions that offer an effortless and secure experience for customers. Our collaboration builds on Network’s three decades of experience and expertise in creating world-class digital payments infrastructure and services for clients. It underscores Network’s commitment to empowering our partners with cutting-edge processing services and value-added solutions and driving growth in the UAE financial services industry.”

Mr. Seraj Faidi, CEO of Reem Finance,said: “As part of our ongoing commitment to enhancing the quality of our products and services for our esteemed clients, and in light of our recent collaborations with prominent service providers and partners, we are delighted to partner with Network International to explore innovative paths to accelerate digitizing our services to better serve our customers. This engagement is an important step for Reem Finance in expanding our capabilities to provide top tier, friendly and easy to use services to our customers. We are confident that with Network International, the processing of card transactions related to both consumer and commercial sectors will be state-of-the-art and seamless. We are committed to playing a vital role in elevating the financial system in the UAE, delivering value to our shareholders, and prioritizing the needs of our clients.”

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Financial

Wio Bank Redefines SME Banking with New Embedded Finance

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Wio Bank PJSC is introducing a new embedded finance service designed especially for the UAE’s small and medium-sized enterprises (SMEs). This initiative includes strategic partnerships with leading accounting software platforms Zoho Books, Fiskl and Wafeq, aiming to embed banking services into daily business operations and simplify financial management.

Wio Business, the bank’s first digital banking application, caters to micro, small, and medium enterprises (MSMEs), as well as freelancers and entrepreneurs. By directly integrating with accounting and financial management systems through APIs, Wio Business facilitates seamless financial workflows, enhancing management and eliminating the need for third-party intermediaries. This integration automates bookkeeping, significantly reducing manual labor and allowing businesses to concentrate on their core activities.

Jayesh Patel, Chief Executive Officer of Wio Bank PJSC, shares his vision for the new service: “By adopting Embedded Finance, we are transforming how businesses manage their finances. Our direct integration initiative simplifies how financial services are delivered and managed, making it easier and more transparent for SMEs.”

With over 94% of UAE businesses categorized as SMEs and significant contributors to employment, Wio Bank’s new service is tailored to meet a vital market need. This initiative, along with its strategic partners, is designed to simplify business operations, allowing them to thrive by focusing on growth rather than administrative financial tasks.

A New Era of Financial Management

Through Wio Business, companies can now link their accounts with selected software platforms such as Zoho Books, Fiskl, and Wafeq, offering a holistic view of their financial health. This integration eliminates the dependency on third-party intermediaries, simplifies financial workflows, ensures real-time financial insights with automatic updates, and streamlines accounting tasks with features like auto-reconciliation of bank statement. Additionally, integrating Wio Business APIs into Corporate ERPs and payment platforms facilitates automated account payables and instant transaction reconciliation, thus reducing manual labor and errors, and enhancing cost efficiency and operational gains.

Wio Bank was established to redefine banking in the UAE for both businesses and consumers. Its second digital offering, Wio Personal, is a day-to-day banking platform that changes how individuals see, manage, and grow their money. It provides users with unprecedented financial visibility and flexibility, serving as a foundation for achieving personal financial goals with an engaging experience that includes smart cards and exciting rewards.

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