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Middle East Banks Need Unified Observability to Deliver Ace Customer Experience and Drive Growth

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Mena Migally, Regional Vice President – Emerging EMEA at Riverbed

The growing popularity of digital banking is evidenced by the tremendous growth in the number of installs and the volume of purchases made on finance apps. Recent data from AppsFlyer has found that finance app installs grew an incredible 183% in H1 2022 compared to H1 2021, while in-app purchases for this category grew nearly threefold over the same period. It’s no surprise then that we’re seeing more traditional banks adapting their services to meet customer demands, such as investing in new digital banking platforms and providing sustainable offerings and digital currency conversions that are easier to use.

While traditional banks are delivering more digital services, they are all heavily promoting their ‘Neo Banking’ alternatives in a bid to attract new customers thanks to their greater flexibility, instant access to cash, and helpful budgeting and cost-cutting tools.

As a result, traditional banks are finding it increasingly challenging to stave off the competition. Not least because moving and innovating at pace is hard for older, larger, international institutions that often have more integrated, complex systems and networks. To put themselves back in the race, they must maintain a high-performance capability across international locations and deliver a seamless, end-to-end customer experience. All while delivering the service innovation that will wow customers.

To achieve this goal, banks need to have observability into all the data across their networks, applications, and end-users to provide actionable insights for the business. It will be instrumental in providing struggling IT teams with a holistic view of their entire ecosystem to identify and resolve complex issues for seamless digital experiences. It will also help banks offer more streamlined and flexible services.

 

Improving digital service offerings

There is a growing demand for more involved functions to be fully delivered over smart devices and laptops. At present, customers are unable to deposit cheques or money remotely. Similarly, they have to go into a branch to put their signature on a loan. To better serve customers and their evolving needs, banks need to find ways to deliver these services remotely. Developing the right partnerships with technology vendors will be key to this. As an example, DocuSign could be embedded into mobile apps to resolve the signature challenge.

Establishing strong partnerships will also be vital for the personalization of services, which will help traditional banks deliver superior customer experiences and build trust and loyalty. The first step in achieving more tailored offerings is for financial institutions to move towards becoming data companies. In other words, harnessing the information they have about end-users to create more helpful services.

Gaining control over more complex ecosystems

As banks evolve, they will inevitably become more technologically complex. Without unified observability over their entire ecosystems, this could result in myriad network and application performance challenges that would see their new services fall far short of the mark.

 

Leading the charge to the future of finance

Challenger banks may have had a head start when it comes to digital transformation and moving the dial on customer experience over the past couple of years. However, this needn’t continue to be the case. By embracing unified observability, traditional banks can empower themselves to deliver the digital, personalized services that customers are craving. Not only will this improve brand loyalty and attract new clients, it will also facilitate better personal financial management amid rising living costs. The future of finance is coming, and traditional banks have the power to lead the charge.

 

 

 

 

 

 

Financial

Long-term wealth investing: first paycheck to million

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By Raaed Sheibani, UAE Country Manager, StashAway

Long-term wealth investing is how you turn a first paycheck into lasting freedom in the UAE. With long-term investing, you build a safety net, automate contributions, and let compounding do the heavy lifting—so today’s income becomes tomorrow’s options.

Long-term wealth investing basics: start here

Before your first trade, set a safety net. Build an emergency fund covering 3–6 months of expenses. Keep it liquid and low risk. Then, park it in a cash management solution rather than an idle current account. Inflation erodes purchasing power; a sensible yield helps you sleep at night and stay invested during shocks.

Two engines of long-term wealth investing: DCA & compounding

Dollar-cost averaging (DCA). Invest a fixed amount on a schedule—regardless of headlines. Sometimes you buy high; often you buy low. Over time, your average cost smooths out, emotions calm down, and you capture the market’s trend. Historically, many of the market’s best days cluster near the worst; therefore, timing often backfires, while DCA keeps you in the game.

Compound growth. Returns earn returns. Start earlier, and compounding does more of the work. For example, with a 6% annual return, investing about $490 per month from age 25 can reach $1 million by age 65. Wait until 35 and you’ll need roughly $952; at 45, it’s about $2,023. Time in the market beats perfect timing.

Build your core portfolio for long-term wealth

Your core is the engine. Aim for a globally diversified, long-only mix across equities, bonds, and real assets. Avoid “home bias”; spread exposure across regions and sectors. Moreover, automate contributions so the plan runs while you work.

Consider risk in layers. Equities drive growth. Bonds dampen drawdowns and fund rebalancing. Real assets, including gold, add diversification. Rebalance periodically to lock in discipline: trim winners, top up laggards, and keep risk aligned to your goals.

Make the math work for you

Consistency compounds. Invest $1,000 monthly for 20 years at 6% and $240,000 in contributions can grow to over $440,000. The gap is compounding plus habit. Likewise, fees matter. Lower costs leave more return in your pocket, and tax-aware choices improve after-fee, after-tax outcomes.

Add satellites—without losing the plot

Once the foundation is solid, consider a core–satellite approach. Keep 70–80% in the core. Then, use 20–30% for targeted themes: clean energy, AI, healthcare innovation, or specific regions. Thematic ETFs can express these views efficiently. Because satellites carry a higher risk, cap their size and set clear review dates. If a theme drifts off the thesis, rotate back to the core.

Look beyond public markets as wealth grows

For qualified, higher-net-worth investors, private markets can broaden opportunities. Many large, fast-growing companies stay private longer. Select exposure to private equity, private credit, or venture—sized prudently—may enhance diversification and long-run returns. However, consider liquidity, fees, and manager quality. Align commitments with your time horizon so you never become a forced seller.

Guardrails that keep you on track

Write an Investment Policy Statement (IPS). Define risk level, contribution cadence, rebalancing rules, and when you’ll make changes. Then, automate to reduce decision fatigue. Additionally, track a few metrics: savings rate, fee drag, drawdown tolerance, and progress to goals. Celebrate streaks—months contributed, quarters rebalanced—to reinforce behavior.

A simple roadmap to your first million

  1. Fund 3–6 months of expenses.
  2. Automate DCA into a diversified core.
  3. Rebalance on a set schedule.
  4. Add satellites thoughtfully, 20–30% max.
  5. Review fees, taxes, and liquidity.
  6. Increase contributions as income rises.

Long-term wealth investing is not a secret. It’s a system: foundations first, habits next, scale last. Start small if needed, start now if possible, and let time do its quiet work.

Check Out Our Previous Post on UAE depreciation rules: real estate’s tax edge

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UAE depreciation rules: real estate’s tax edge

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By Shabbir Moonim, CFO, The Continental Group

UAE depreciation rules just gave real estate a quiet but valuable upgrade. For owners who elect the realisation basis—deferring tax until sale—the guidance now allows a capped annual deduction up to 4% on original cost or written-down tax value even when properties sit at fair value. That tweak won’t change the reasons to own property; it will change how the asset performs inside a tax-aware portfolio.

UAE depreciation rules: what changed

Historically, businesses faced a trade-off. If you valued property at fair value, you gained market-reflective reporting but lost depreciation. If you used historical cost, you kept depreciation but sacrificed market alignment. The new guidance removes that friction. Consequently, you can keep fair-value reporting and recognise year-on-year tax relief—while still taxing gains on realisation.

How UAE depreciation rules lift internal returns

Property isn’t judged only by appreciation. Cash flow, tax outcomes, and reinvestment capacity matter just as much. Here, the annual deduction acts like an efficiency dividend: it offsets taxable income, raises post-tax returns, and frees cash for debt reduction, maintenance capex, or growth. Even at 4%, the effect compounds across multi-year holds and multi-asset portfolios, especially where liquidity needs are modest.

Fair value plus depreciation: a cleaner model for allocators

With depreciation now available under fair value, asset allocators can compare real estate more cleanly with private equity, listed securities, and insurance portfolios. Assumptions for tax and cash flow become clearer. Moreover, fair-value carrying amounts keep balance sheets aligned with market conditions, while the deduction provides recurring relief that supports stable planning.

CFO checklist: capturing the UAE depreciation benefit

1) Confirm the realisation basis. Ensure the election is in place and tied to the relevant entities.
2) Map the cap. Model the 4% limit by asset; prioritise where cash-flow uplift is most material.
3) Align books and tax. Keep fair-value for reporting; maintain disciplined tax bases and schedules.
4) Optimise structure. Revisit SPVs, intercompany leases, and financing so deductions land against income.
5) Pre-commit reinvestment. Direct freed cash to deleveraging, resilience capex, or higher-yield opportunities.
6) Document governance. Evidence valuations, elections, and controls to reduce audit friction.

Risks and realities: keep perspective

This is a tailwind, not a thesis. Real estate remains a long-horizon asset with rate, liquidity, and operating-cost sensitivities. Tenancy quality, interest cover, and capex discipline still drive outcomes. Cross-border groups should coordinate transfer pricing and substance to avoid leakage. In short, use the rule to improve performance; don’t rely on it to create performance.

Strategic takeaway: predictability that compounds

Small, rules-based changes can meaningfully enhance strategy. The updated UAE depreciation rules convert property from a passive store of value into an active contributor to tax planning and capital management. Just as importantly, they signal policy predictability—guidance that supports investment without favouring any single structure. For owners building across decades, that predictability underpins steadier decisions, clearer reporting, and healthier reinvestment cycles.

Bottom line: Real estate still stores capital, diversifies risk, and stabilises wealth. Now, with fair-value depreciation in play, it also works harder inside the portfolio.

Check out our previous post, Wio Xero integration simplifies UAE SME accounting

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Wio Xero integration simplifies UAE SME accounting

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Male holding card and getting something accepted

Wio Bank PJSC has taken a practical step that many UAE founders have been waiting for. With the new Wio Xero integration, Wio Business customers can connect their accounts to Xero in a few clicks, turn on direct bank feeds, and reconcile transactions automatically. As a result, owners and accountants gain real-time visibility on cash flow, while manual entry and end-of-month chaos finally recede.

Why the Wio Xero integration matters

SMEs run on time and trust. Therefore, every minute spent chasing statements or keying in data is a minute not spent on sales, service, or product. By piping transactions straight from Wio into Xero, teams eliminate repetitive work, reduce errors, and shorten the month-end close. Moreover, automatic invoice matching and smart suggestions help users spot issues early—before they become a cash-flow surprise.

What customers get on day one

Once connected, bank feeds flow directly into Xero several times a day. Consequently, reconciliations move from hours to minutes. Owners can check live balances, compare inflows and outflows, and track payables and receivables without exporting spreadsheets. Meanwhile, accountants gain cleaner audit trails, clearer narratives for management reports, and fewer back-and-forth emails asking for “the latest statement.”

Designed for UAE workflows

Local context matters. Wio Business already streamlines onboarding, payments, and expense management for entrepreneurs. Now, with Xero in the loop, daily finance operations feel cohesive. Card transactions and transfers appear in Xero quickly; rules and bank-reconciliation suggestions accelerate matching; and dashboards surface the metrics that matter. Additionally, because the integration is direct, there’s no third-party connector to maintain, which means fewer points of failure and greater data control.

Leaders’ view: smarter banking, better decisions

Wio’s Chief Commercial Officer, Prateek Vahie, frames the move simply: make business banking smarter, faster, and more efficient so owners can focus on growth. Likewise, Colin Timmis, Regional Director EMEA at Xero, highlights the benefit for UAE businesses that want better visibility with less admin. In practice, both sides are pushing toward the same outcome—time back, clarity up.

Automation that compounds

Automated reconciliation is more than convenience. It compounds into stronger decision-making because the books stay current. With fresher data, founders can approve hires with confidence, negotiate supplier terms, and plan inventory with fewer assumptions. Furthermore, advisors can deliver forward-looking guidance instead of spending billable hours cleaning transactions.

Independence and control

Because the connection is direct, businesses keep ownership of their data pathways. There’s no rekeying, no CSV juggling, and no waiting for middleware to sync. Therefore, finance teams can standardize processes, document controls, and scale with fewer manual touchpoints. That discipline pays off during funding rounds, audits, and rapid growth phases.

Getting started

Setup takes minutes. In Wio Business, navigate to integrations, select Xero, and authorize the secure connection. Then map your accounts, confirm the start date for feeds, and turn on reconciliation rules inside Xero. From there, keep an eye on unmatched items, refine rules weekly, and enjoy the calm that comes with clean, current books.

Ultimately, the Wio Xero integration gives UAE SMEs what they need most: time and visibility. With direct bank feeds, automated reconciliation, and real-time insight in one workflow, teams spend less energy on admin and more on the work that moves the business forward.

Check out our previous post on Whish Money Mastercard Move: seamless Lebanon remittances

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