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FIVE LUXE, JBR Joins FIVE Hotels and Resorts Iconic Portfolio in Dubai of FIVE Palm Jumeirah and FIVE Jumeirah Village

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Opening in 2023, FIVE LUXE, JBR is a prime beach property which boasts 222 sensational hotel rooms and suites, 275 opulent residences, multiple culinary and nightlife venues, a 14,000 sq ft private beach with glamourous Beach Club, an iconic Social Pool, ReFIVE Spa, indoor pool with an outdoor gym spanning an expansive 7,000 sq ft, a state-of-the-art paddle tennis court and a fantastic kids club to keep the little ones busy whilst the adults meet and mingle.

Joining the FIVE LUXE, JBR way of life is an astonishing new icon of the JBR landscape – FIVE’s masterfully designed ultra-luxe residences SENSORIA that transforms the realm of luxury living and will showcase to the world what living a decadently luxurious life is all about – Every. Single. Day.

Radiating not just luxury, FIVE LUXE, JBR will equally embody cutting-edge sustainability through smart systems and resource conserving technology. The Hotel and Residences are on track to acquire LEED Platinum (BD+C) and SPIRE and are therefore not just meeting, but exceeding, the sustainability of its predecessors.

An expansive space of over 35,000 sq ft that accommodates over 300 visitors on the terrace for unrivalled sunset views, over 500 guests for the dinner show and over 1000 revelers in the unmatched club; Lío will arrive in Dubai to become a small island in the Persian Gulf – the very ‘Pearl of Dubai.’

Presenting the Lap Of Luxury – with 222 breathtaking hotel rooms and suites, 275 magnificent residences and a 14,000 sq ft Private Beach, and a spectacular Social Pool along with Spa, Indoor and Outdoor Gym and Paddle Tennis Court – FIVE LUXE, JBR epitomizes decadent living for the discerning luxury aficionado.

“FIVE has always stood at the forefront of immersive entertainment experiences in the Middle East – and in keeping with our commitment to providing our guests with first-in-class experiential entertainment venues, we are thrilled to reveal Lío’s first, and only, international outpost in Dubai at FIVE LUXE, JBR. Lío and FIVE’s ethoses are seamlessly aligned – as we deliver all-encompassing superlative entertainment for a global audience.” – Aloki Batra, CEO, FIVE Hospitality

“We are incredibly excited to announce our partnership with FIVE with our new opening in Dubai at FIVE LUXE, JBR. At Pacha Group, we are committed to creating unique experiences that combine innovation, entertainment, and hospitality. Lío Dubai is the perfect opportunity to showcase our commitment to bringing world-class nightlife experiences to customers worldwide and continuing our ambitions to be an industry ESG leader.” -Sanjay Nandi, CEO of Pacha Group

“Creatively conceptualizing Lío Dubai has been an amazing opportunity for Team Lazaro Rosa Violan – for what will be, in our opinion, Dubai’s newest icon!  We always say that Team Lazaro Rosa Violan does not just design spaces, we generate experiences – therefore to be able to develop this spectacular from scratch while studying the architecture and the interiors simultaneously allowed us to be endlessly imaginative and inspired.” – María Cañizares Rivas, Architect Team Leader, Lazaro Rosa Violan.

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Hospitality

A NEW CHAPTER BEGINS AT ARTISAN BAKERS’ THE GARDEN CONCEPT

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Artisan Bakers has announced the reopening of its The Garden Concept following a complete refurbishment and expansion, marking an important evolution for the brand’s sixth outlet in Dubai. The refreshed space brings together elevated design, an enhanced menu, and a more seamless guest experience, while staying true to Artisan Bakers’ roots as a warm, neighbourhood bakery and café.

Founded more than 23 years ago and formerly known as Bakemart, Artisan Bakers is a home-grown UAE brand built on European artisanal baking traditions and a deep commitment to craftsmanship. Founded by master baker TK Khaleel, the brand is known for its 18-year-old sourdough culture, preserved in the Puratos Sourdough Library in Belgium, and its focus on handcrafted breads, pastries, and all-day café offerings made using premium ingredients. Today, Artisan Bakers operates six locations across Dubai, combining time-honoured techniques with a modern, community-led café experience.

Located on Sheikh Zayed Road in Al Quoz (Industrial Area 3), the reimagined The Garden Concept has been designed as a relaxed yet elevated space that invites guests to slow down and stay awhile. Open daily from 8 AM – 11 PM, the interiors draw inspiration from classic European café warmth, layered with natural woods, stone textures, and soft lighting. Through its collaboration with The Garden Concept, the space introduces the garden-inspired elements throughout the dining area, including lush greenery, floral accents, and koi fish features, creating a calming indoor-outdoor atmosphere.

The menu at The Garden Concept has been thoughtfully refined to match the upgraded space while remaining rooted in Artisan Bakers’ core offering. Alongside the brand’s full signature bakery range, the refreshed menu introduces upgraded savoury dishes, refreshed breakfast favourites, and a stronger focus on specialty coffee. Weekly specials will rotate exclusively at this location, while a newly introduced Business Lunch (AED 89 for 2 two-course meal and AED 103 for a three-course meal) adds to its all-day appeal.

Signature dishes at The Garden Concept include the Benedict Royale (AED 55), a refined take on the breakfast classic featuring perfectly poached eggs and rich hollandaise, and the Prawn Chilli Herb Cream with Saffron Rice (AED 68), a comforting yet elevated dish that showcases bold flavours and careful technique. Other highlights include Fish & Chips with Tartare Sauce and Artisan’s Morning Delight Toast, while bakery favourites such as the Plain Croissant, Pain au Chocolat, Pistachio Croissant, Mango Mousse Cake, and Kifaya Cake remain at the heart of the experience.

A standout feature of the outlet is the live baking counter, where guests can watch artisan breads and pastries being prepared in real time, reinforcing the brand’s commitment to transparency and craft. The space also features improved display systems for cakes and viennoiserie, a dedicated coffee station, and an enhanced grab-and-go section designed for guests on the move.

With the reopening of The Garden Concept, Artisan Bakers continues to strengthen its presence across Dubai, offering spaces designed for every part of the day, whether stopping in during a morning walk for freshly baked croissants, settling in for a relaxed lunch, or picking up artisanal breads and cakes to take home. Thoughtfully designed and rooted in craftsmanship, the refreshed The Garden Concept brings together elevated café culture and everyday comfort, reaffirming Artisan Bakers as a neighbourhood favourite where guests return time and again.

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Hospitality

BLINGWOOD LAUNCHES AS THE MIDDLE EAST’S FIRST MICRO-DRAMA OTT PLATFORM

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BlingWood launches as Middle East’s first dedicated micro-drama OTT platform, expanding access to vertical short-form series through multilingual and dubbed content for diverse audiences. The platform features original vertical micro-dramas that combine regional storytelling with global production standards, serving changing viewing habits and demand for short-form premium content, with early BlingWood Originals including titles such as Kadak Coffee, Dooriyan Hi Hai Zaroori, and Forget Me Not.

Designed for today’s digital-first audiences, BlingWood delivers sharp, snappy, and engaging narratives through a proprietary micro-drama format. Each series consists of 30 episodes, with each episode running for two minutes, creating a complete 60-minute mini-series. This structure enables immersive storytelling in digestible chapters, maintaining narrative depth and character development while aligning with modern attention spans.

BlingWood’s content offering is entirely curated and professionally produced. Unlike user-generated platforms, all programming is scripted, written, and produced by industry professionals to ensure consistent editorial and production quality. The platform features professionally produced micro-drama series available in eight or more languages through original, dubbed, and localized versions, including English, Hindi, Urdu, Arabic, Korean, and others, reinforcing its commitment to language accessibility and cross-market reach. BlingWood focuses on original micro-dramas that resonate culturally while meeting international benchmarks, with the slate spanning romance, character drama, and high-concept fiction, including titles such as Bot Ne Bana Di Jodi and The Perfumer.

Commenting on the launch, Mohammad Faizan, Founder & CEO of BlingWood, said: “With BlingWood, we are introducing a new storytelling format to the Middle East that reflects how audiences consume content today. Micro-dramas allow us to deliver powerful, emotionally engaging stories in a concise format, without compromising on quality or narrative depth. Our vision is to create a platform that champions regional voices while operating at global production standards, positioning the Middle East as a key player in the future of short-form entertainment.”

The launch comes at a time of rapid global growth for the micro-drama category, which has demonstrated strong engagement and monetization potential. Globally, the format has attracted more than 830 million viewers, with approximately 60 percent identified as paying users. Leading platforms in the space have reported significant year-on-year growth, pointing to sustained audience retention and repeat viewing behavior, with BlingWood’s Originals line-up built around this high-retention episodic model.

BlingWood has been strategically designed for rapid global expansion, with an initial focus on key markets including the UAE and India, followed by a broader international rollout. While global in ambition, the platform remains rooted in regional storytelling, offering narratives that reflect local culture while appealing to a worldwide youth audience, supported by a growing slate of BlingWood Original micro-drama series.

With its launch, BlingWood aims to redefine how premium entertainment is created and consumed in the Middle East, establishing micro-drama as a mainstream OTT format and setting a new benchmark for short-form storytelling in the region.

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Hospitality

CELEBRATE EID IN STYLE WITH A LUXURIOUS STAYCATION AT KEMPINSKI PALM JUMEIRAH

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This Eid, Kempinski Hotel & Residences Palm Jumeirah invites guests to enjoy a serene seaside escape in the heart of the iconic Palm Jumeirah. Available from March 20–22, the hotel invites families and friends to savour a long weekend of relaxation, connection, and celebration. Available with 40% off and free cancellation up to 3 days before arrival, perfect for an effortless Eid escape.

Whether it’s the first sunrise over the Gulf, laughter shared over breakfast, or quiet moments on a private terrace, each select suite offers a stage for unforgettable memories:

  • Ocean Two-Bedroom Suite – 163 m² of refined space with sweeping Arabian Gulf views, a master king bedroom, and a second twin bedroom with en-suite, perfect for family stays.
  • Palm Two-Bedroom Suite – 163 m² overlooking the tranquil Palm Jumeirah Lagoon, featuring a generous living area and two beautifully appointed bedrooms.
  • Two-Bedroom Suite with Private Pool – 350 m² of ground-level luxury, complete with a private pool and two ensuite bedrooms, offering a peaceful retreat from city life.

Every suite has been designed to blend comfort, elegance, and panoramic views, perfect for capturing those picture-perfect Eid moments, from morning coffees by the window to sunset reflections on the terrace.

Plan Your Eid Escape
The offer is available exclusively for stays from March 20–22, 2026. Whether it’s a family getaway, a friends’ retreat, or a quiet luxury break, Kempinski Palm Jumeirah transforms your Eid into a celebration of style, connection, and memorable moments.

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