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FIVE LUXE, JBR Joins FIVE Hotels and Resorts Iconic Portfolio in Dubai of FIVE Palm Jumeirah and FIVE Jumeirah Village

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FIVE JBR

Opening in 2023, FIVE LUXE, JBR is a prime beach property which boasts 222 sensational hotel rooms and suites, 275 opulent residences, multiple culinary and nightlife venues, a 14,000 sq ft private beach with glamourous Beach Club, an iconic Social Pool, ReFIVE Spa, indoor pool with an outdoor gym spanning an expansive 7,000 sq ft, a state-of-the-art paddle tennis court and a fantastic kids club to keep the little ones busy whilst the adults meet and mingle.

Joining the FIVE LUXE, JBR way of life is an astonishing new icon of the JBR landscape – FIVE’s masterfully designed ultra-luxe residences SENSORIA that transforms the realm of luxury living and will showcase to the world what living a decadently luxurious life is all about – Every. Single. Day.

Radiating not just luxury, FIVE LUXE, JBR will equally embody cutting-edge sustainability through smart systems and resource conserving technology. The Hotel and Residences are on track to acquire LEED Platinum (BD+C) and SPIRE and are therefore not just meeting, but exceeding, the sustainability of its predecessors.

An expansive space of over 35,000 sq ft that accommodates over 300 visitors on the terrace for unrivalled sunset views, over 500 guests for the dinner show and over 1000 revelers in the unmatched club; Lío will arrive in Dubai to become a small island in the Persian Gulf – the very ‘Pearl of Dubai.’

Presenting the Lap Of Luxury – with 222 breathtaking hotel rooms and suites, 275 magnificent residences and a 14,000 sq ft Private Beach, and a spectacular Social Pool along with Spa, Indoor and Outdoor Gym and Paddle Tennis Court – FIVE LUXE, JBR epitomizes decadent living for the discerning luxury aficionado.

“FIVE has always stood at the forefront of immersive entertainment experiences in the Middle East – and in keeping with our commitment to providing our guests with first-in-class experiential entertainment venues, we are thrilled to reveal Lío’s first, and only, international outpost in Dubai at FIVE LUXE, JBR. Lío and FIVE’s ethoses are seamlessly aligned – as we deliver all-encompassing superlative entertainment for a global audience.” – Aloki Batra, CEO, FIVE Hospitality

“We are incredibly excited to announce our partnership with FIVE with our new opening in Dubai at FIVE LUXE, JBR. At Pacha Group, we are committed to creating unique experiences that combine innovation, entertainment, and hospitality. Lío Dubai is the perfect opportunity to showcase our commitment to bringing world-class nightlife experiences to customers worldwide and continuing our ambitions to be an industry ESG leader.” -Sanjay Nandi, CEO of Pacha Group

“Creatively conceptualizing Lío Dubai has been an amazing opportunity for Team Lazaro Rosa Violan – for what will be, in our opinion, Dubai’s newest icon!  We always say that Team Lazaro Rosa Violan does not just design spaces, we generate experiences – therefore to be able to develop this spectacular from scratch while studying the architecture and the interiors simultaneously allowed us to be endlessly imaginative and inspired.” – María Cañizares Rivas, Architect Team Leader, Lazaro Rosa Violan.

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Hospitality

A Normal Day Rolls Out a Fresh Menu at Dar Al Wasl’s Neighbourhood Bistro

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A Normal Day launches new menu at Dar Al Wasl bistro, featuring globally inspired dishes and neighbourhood dining.

Located in the heart of Dar Al Wasl, Jumeirah, A Normal Day has quickly established itself as one of Dubai’s most talked-about neighbourhood dining spots. Conceived by a team of locally raised creatives, the bistro strikes a balance between sophistication and ease – somewhere you can drop by for a quick coffee and pastry in the morning, linger over lunch with friends, or settle in for dinner that feels both relaxed and refined.

The new menu builds on that philosophy, introducing a line-up of dishes that are inventive yet grounded, drawing inspiration from both global flavours and local tastes, while embracing the spirit of everyday eating and easy eating.

Breakfast has been refreshed with new favourites including Turkish Eggs, with poached eggs, tzatziki, and crunchy citrus oil served with pizza bread; Mushroom Toast, where sourdough is layered with truffle provolone, sautéed mushrooms, chewy onions, and macadamia nuts; and the Sour Cherry Muffin, a
fresh-from-the-oven bake with white chocolate, sesame, and a side of raspberry butter.

For lighter bites and starters, the menu brings bold sharing plates: Foul Madames Dip with fava beans, tahini, cumin, and spices; classic Tzatziki with fresh cucumber and herbs; Charcuterie Chips, pairing house-made crisps with salami, pickle chilli, mayo, paprika, and parmesan; and Roasted Beetroot with Feta and Nuts, combining baked beetroot with smoked feta, caramelised walnuts, and rocket.

New main courses showcase the bistro’s playful, globally inspired approach: Casarecce with Trapanese Pesto and burrata; the Kimcheesburger, with kimchi cabbage, kimchi mayo, cheddar, and fries; crisp Chicken Schnitzel with herb butter and coleslaw; and the Focaccia Sandwich, stacked with beef mortadella, fresh figs, pesto, and stracciatella.

To close, Date Pudding takes its place on the menu permanently – making a comeback from their Test Kitchen Series. It’s a moist date cake with toffee sauce and ice cream, offering the perfect sweet ending. With art-lined walls, warm interiors, and a buzzing energy that flows from morning to late, A Normal Day
continues to redefine what dining out in Dubai feels like: creative, comfortable, and always memorable.

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Cancro Calls for a Fresh Look at Hydration as UAE Families Return to Routine

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Cancaro's product lineup

As wellness becomes a top priority for UAE families, Cancro, a wellness-focused hydration company, is calling for a rethink of how families stay hydrated during the busy season ahead.  With the UAE’s long, hot climate and demanding routines, hydration plays a critical role in maintaining focus, energy, and immunity — yet it is often overlooked.

What makes Cancro’s approach different is its use of deuterium-depleted water (DDW). Most water contains a small amount of deuterium, a naturally occurring form of hydrogen sometimes referred to as heavy hydrogen.  In high amounts, deuterium can slow down how efficiently cells produce energy.

DDW has much of this deuterium removed, making it lighter. Early research suggests that it may support healthier cell function, improved energy, and faster recovery — benefits that align with today’s wellness-driven lifestyles.

Health specialists point to three areas where hydration is especially important for families in September:

  • Focus & Learning: Even mild dehydration can affect concentration and memory, making it harder for children to perform at school.
  • Energy & Productivity: For parents balancing work and family commitments, hydration is key to sustaining energy throughout long days.
  • Immunity & Recovery: Proper hydration strengthens the body’s defenses against seasonal illnesses and supports recovery after activity.

“Families in the UAE live fast-paced, high-demand lives, often in extreme heat or air-conditioned environments that contribute to dehydration,” said Arsh Mehta, Founder of Cancro. “At Cancro, we believe hydration should be about more than quenching thirst — it’s about supporting wellbeing in a holistic way. With advanced hydration solutions like deuterium-depleted water, we aim to help families feel stronger, more focused, and more resilient every day.”

Cancro is encouraging UAE families to see hydration not as routine, but as a daily health investment — one that supports sharper minds, stronger immunity, and better energy for both children and parents.

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Hospitality

DIVE INTO GREATNESS: SUN DIVING WELCOMES WORLD CHAMPION FREEDIVER ALESSIA ZECCHINI TO SUN SIYAM OLHUVELI

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Alessia Zecchini, world champion freediver, in yellow and black wetsuit smiling by the ocean before diving event at Sun Siyam Olhuveli.

Sun Diving is proud to present a one-of-a-kind ocean experience with world champion freediver Alessia Zecchini on 13th October 2025. The event will be held at Sun Siyam Olhuveli’s Sunrise Beach from 4:00 PM to 5:30 PM. Guests will have the rare opportunity to meet the athlete recognized as “The Deepest Woman in the World.”

Born in Rome in 1992, Alessia began freediving training at just 13 years old and went on to set multiple world and European records. She was the first woman to dive to 100 meters in free immersion and has since reached the deepest at 123 meters in constant weight with monofin. Her inspiring career has been celebrated worldwide, including in the movie Vertical Breath and the acclaimed Netflix documentary The Deepest Breath. Today, she continues to push boundaries while sharing her passion for the ocean and the importance of its conservation.

This unique guest engagement by Sun Diving offers dive enthusiasts the chance to meet Alessia during an informative talk. She will share her journey and experiences in freediving, reflect on her accomplishments, and discuss ocean preservation and breath control. Following her talk, a Q&A session will allow guests to connect directly with Alessia and the Sun Diving team. Sun Diving will also host an interactive beach experience where guests can try scuba and snorkel gear in shallow water with instructors. Guests can capture photos and autographs from Alessia and explore the dive booth to learn about the world of diving and special offers at Sun Diving.

“Welcoming Alessia Zecchini is an honor for us and an inspiration for our guests,” said Ahmed Nihaan, Dive Center Manager at Sun Siyam Olhuveli. “Her achievements beneath the waves embody both human potential and the importance of protecting our oceans.”

Sun Diving, the official diving arm of Sun Siyam Group, offers SSI-certified courses, snorkelling, freediving, and specialty programs across its Maldives properties. As a subsidiary, it enhances guest experiences with curated dive packages, illustrated dive maps, lifeguard programs, and eco-focused initiatives, positioning Sun Siyam as a leader in sustainable and memorable ocean adventures.

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