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Ras Al Khaimah, a Nature-Centric Gem in the Middle East, Highlights Tourism Industry

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The Integrator had an exclusive interview with Alka Winter, Vice President of Destination Marketing and Communication for Ras Al Khaimah Tourism Development Authority.

What strategies are being implemented to attract leisure travelers to Ras Al Khaimah? 

We are pleased to report that our visitor numbers in the past year have surpassed pre-pandemic levels, reaching a record of 1.13 million. The growth momentum has continued into the first quarter of this year, with a 13% increase in visitor numbers.

Our strategy is focused on balanced tourism, meaning that we not only aim to drive visitor numbers but also pay attention to the development of our tourism community. It is crucial for us to ensure that the destination’s infrastructure, supply chain, and livability are well-established alongside the growth of visitors.

The Middle East is renowned for its tourism and hospitality industry so what sets Ras Al Khaimah apart from other regions? 

Tourism plays a significant role in the UAE, contributing to 12% of the GDP. In Ras Al Khaimah, tourism accounts for 5% of the GDP, and we aspire for it to grow to one-third. Ras Al Khaimah identifies itself as the Northern Emirate. We take pride in our remarkable diversity, encompassing mountains, deserts, and the sea.

Unlike other emirates, Ras Al Khaimah offers a less congested experience, with abundant natural areas and 64 kilometers of pristine beaches. We boast the highest mountain peak in the UAE, Jebel Jais. What truly sets us apart is the combination of a nature-centric experience with renowned hotel brands such as Emaar, Accor, Marriott, and Hilton.

What steps or initiatives is Ras Al Khaimah taking to become a sustainable destination in the region?

We have recently launched a program called Responsible RAK, which includes the participation of approximately 20 hotels and attractions. While our partner hotels already have excellent sustainability practices in place, we wanted to scale it up. To accomplish this, we have collaborated with EarthCheck, a leading advisory firm specializing in sustainable destinations.

As part of Responsible RAK, all the participating hotels provide data against 10 performance metrics, covering various aspects such as energy consumption, greenhouse gas emissions, waste diversion from landfills, and social factors like gender parity in the workplace. It is not a race to be the fastest, but a collective effort to reach our destination.

What initiatives have been undertaken to enhance tourism and attract more investments?  

Ras Al Khaimah presents significant growth potential and opportunities. Last year, we announced the upcoming Wynn Resort on Marjan Island, an integrated resort with impressive credentials as a luxury operator. With 1,500 rooms, 24 restaurants, and various entertainment concepts, the Wynn Al Marjan Island will significantly enhance our destination’s allure.

We are focused on expanding our range of attractions and enhancing the development of our mountains. We have recently created 65 kilometers of hiking trails, making us the destination with the most developed hiking trails in the country.

Ras Al Khaimah is known for its collaboration with neighboring Emirates to promote the country. We benefit from having our own airport and thanks to the proximity of other airports, including Dubai, Abu Dhabi and Sharjah International Airport.

We recently announced a partnership with Qatar Airways, set to commence charter flights in November, adding to the excitement and activities happening in Ras Al Khaimah.

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SUPPERCLUB LAUNCHES COMMUNITY INITIATIVE ENCOURAGING UAE RESIDENTS TO SUPPORT LOCAL RESTAURANTS

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As the region continues to navigate the current climate, many residents are choosing to remain in the United Arab Emirates, where they feel safe, and to continue supporting local businesses while spending time together with friends and family.

Restaurants across the UAE have long played an important role in bringing people together, serving as spaces where communities reconnect, share stories, and celebrate culture. This is particularly true during moments of uncertainty.

In response to the recent developments, Dubai-founded premium dining and lifestyle platform SupperClub is encouraging residents to rediscover the city’s restaurants and experiences while continuing to support the hospitality venues that define the country’s social fabric. With school holidays brought forward and many international trips postponed, and Ramadan in its final days, the coming weeks present a natural moment for residents to explore the city’s dining scene while spending time together locally.

To further support both residents and restaurants, SupperClub has introduced a community-focused initiative for March, offering complimentary Diamond memberships for twelve months. SupperClub partners with leading restaurants and hospitality venues across the UAE and globally, including homegrown Dubai brands like Reif Kushiyaki and Lila Molino, as well as popular venues such as ROKA, Josette, and other acclaimed dining destinations.

SupperClub is also giving back to residents who support the UAE’s restaurant community by rewarding them for dining out more. Members who dine at three different SupperClub partner restaurants within 60 days will receive AED 300 in dining credit towards their next booking.

Those signing up for the complimentary Diamond membership can enjoy a range of benefits, including:

  • Available for free when signing up in March 2026, using the promo code UNITY
  • Unlimited access to privileges for 12 months
  • Dedicated WhatsApp Concierge
  • Unlimited Bookings, Unlimited Guests
  • Seamless Bookings

Muna Mustafa, Co-Founder of SupperClub said, “Moments like these remind us how important it is to support the restaurants and hospitality teams who provide a place for us to come together to share meals, conversation, and a sense of normality. The UAE’s dining scene has always been built on community, and it’s encouraging to see residents continuing to gather and support the venues that make this country so vibrant.”

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ME BY MELIÁ DUBAI PARTNERS WITH UAE FOOD BANK TO DONATE 100 IFTAR MEALS DURING RAMADAN

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In the spirit of generosity and community that defines the Holy Month of Ramadan, ME By Meliá Dubai is proud to announce its participation in this year’s Ramadan Food Donation initiative in collaboration with the UAE Food Bank under Dubai Municipality.

As part of its commitment to responsible hospitality and meaningful community engagement, the hotel will prepare and donate 100 thoughtfully assembled food bags to support individuals and families in need. Each bag will include a freshly prepared cooked Iftar meal featuring Majboos and Raita, along with bottled water, a laban drink, whole fruit, and dates to help provide a nourishing and complete meal at sunset.

Through the UAE Food Bank, these donations will be distributed to communities, families in need, and mosques across Dubai during Iftar time, ensuring that the spirit of Ramadan reaches those who need it most.

This initiative forms part of ME By Meliá Dubai’s broader Corporate Social Responsibility efforts, reflecting the brand’s dedication to social impact, sustainability, and inclusive community support. By aligning with the UAE Food Bank’s mission to reduce food waste and redistribute surplus food responsibly, the hotel continues to champion initiatives that create lasting positive change.

In addition, the hotel’s leadership team and Heads of Department will be invited to take part in packing the food bags, fostering a culture of collaboration, inclusivity, and hands-on engagement. By involving team members directly in the preparation process, ME By Meliá Dubai aims to strengthen internal unity while reinforcing the true essence of Ramadan: compassion, generosity, and shared purpose.

Through this initiative, ME By Meliá Dubai reaffirms its commitment to serving not only its guests, but also the wider community, contributing to a more connected and caring society during the Holy Month and beyond.

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JD MALAT GALLERY X AFRICAN QUEEN KOJO MARFO INSTALLATION LAUNCHES DURING RAMADAN AT J1 BEACH

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African Queen Dubai unveils a special collaboration with JD Malat Gallery which operates in Downtown, Dubai and Mayfair, London, presenting an installation of works by Ghanaian-British artist Kojo Marfo at its J1 Beach location. Launching during the holy month of Ramadan through to summer, Marfo’s vibrant paintings enter into dialogue with the spirit of African Queen – the iconic Mediterranean restaurant founded on the French Riviera in 1969.

Installed throughout the venue, the works transform African Queen into an immersive cultural setting where gastronomy, art and atmosphere converge. From sunlit interiors to open terraces overlooking the shoreline, guests encounter contemporary African art within a space defined by Riviera elegance and cosmopolitan energy.

Born in 1980, Kojo Marfo is recognised for his distinctive AfroGenesis style – an Afrocentric “new beginning” that fuses Cubist visual language with Akan artistic traditions. His layered figurative works explore identity and spirituality, reframing African heritage through a contemporary lens. Rooted in Ghanaian artistic traditions while engaging with European modernism, Marfo’s work is expressive, symbolic and internationally resonant.

This dialogue between heritage and reinterpretation mirrors African Queen’s own story. Founded in 1969 in Beaulieu-sur-Mer, African Queen embodies Mediterranean art de vivre, where cuisine, culture and celebration unfold in an atmosphere of warmth and timeless glamour. Inspired by the 1951 film The African Queen, the venue’s layered textures and design create an environment that feels transportive yet refined.

At J1 Beach, the concept transitions seamlessly from relaxed daytime dining to vibrant evening gatherings.

Throughout Ramadan, African Queen welcomes guests for sea-view Iftar gatherings, offering a curated set menu designed for sharing. The experience begins with dates and lentil soup, followed by Arabic mezze with warm bread, lamb samosa and stuffed vine leaves. A choice of lamb, beef kebab, chicken tagine or vegetarian tagine follows, concluding with seasonal fruit. Soft drinks, coffee and tea are included per person.

The JD Malat Gallery and African Queen Kojo Marfo installation runs from February 2026 through summer 2026.

À la carte dining is available daily. Iftar is served from sunset throughout Ramadan, Iftar is served from sunset until 9:00 PM, with set menus starting from 296 AED per person, including welcome dates and apricot, sharing starters, a choice of main course, and dessert. The Suhoor menu is available throughout Ramadan from 10:30 PM until 1:30 AM, with last orders taken at 12:45 AM.

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