Hospitality News
Ras Al Khaimah, a Nature-Centric Gem in the Middle East, Highlights Tourism Industry
The Integrator had an exclusive interview with Alka Winter, Vice President of Destination Marketing and Communication for Ras Al Khaimah Tourism Development Authority.
What strategies are being implemented to attract leisure travelers to Ras Al Khaimah?
We are pleased to report that our visitor numbers in the past year have surpassed pre-pandemic levels, reaching a record of 1.13 million. The growth momentum has continued into the first quarter of this year, with a 13% increase in visitor numbers.
Our strategy is focused on balanced tourism, meaning that we not only aim to drive visitor numbers but also pay attention to the development of our tourism community. It is crucial for us to ensure that the destination’s infrastructure, supply chain, and livability are well-established alongside the growth of visitors.
The Middle East is renowned for its tourism and hospitality industry so what sets Ras Al Khaimah apart from other regions?
Tourism plays a significant role in the UAE, contributing to 12% of the GDP. In Ras Al Khaimah, tourism accounts for 5% of the GDP, and we aspire for it to grow to one-third. Ras Al Khaimah identifies itself as the Northern Emirate. We take pride in our remarkable diversity, encompassing mountains, deserts, and the sea.
Unlike other emirates, Ras Al Khaimah offers a less congested experience, with abundant natural areas and 64 kilometers of pristine beaches. We boast the highest mountain peak in the UAE, Jebel Jais. What truly sets us apart is the combination of a nature-centric experience with renowned hotel brands such as Emaar, Accor, Marriott, and Hilton.
What steps or initiatives is Ras Al Khaimah taking to become a sustainable destination in the region?
We have recently launched a program called Responsible RAK, which includes the participation of approximately 20 hotels and attractions. While our partner hotels already have excellent sustainability practices in place, we wanted to scale it up. To accomplish this, we have collaborated with EarthCheck, a leading advisory firm specializing in sustainable destinations.
As part of Responsible RAK, all the participating hotels provide data against 10 performance metrics, covering various aspects such as energy consumption, greenhouse gas emissions, waste diversion from landfills, and social factors like gender parity in the workplace. It is not a race to be the fastest, but a collective effort to reach our destination.
What initiatives have been undertaken to enhance tourism and attract more investments?
Ras Al Khaimah presents significant growth potential and opportunities. Last year, we announced the upcoming Wynn Resort on Marjan Island, an integrated resort with impressive credentials as a luxury operator. With 1,500 rooms, 24 restaurants, and various entertainment concepts, the Wynn Al Marjan Island will significantly enhance our destination’s allure.
We are focused on expanding our range of attractions and enhancing the development of our mountains. We have recently created 65 kilometers of hiking trails, making us the destination with the most developed hiking trails in the country.
Ras Al Khaimah is known for its collaboration with neighboring Emirates to promote the country. We benefit from having our own airport and thanks to the proximity of other airports, including Dubai, Abu Dhabi and Sharjah International Airport.
We recently announced a partnership with Qatar Airways, set to commence charter flights in November, adding to the excitement and activities happening in Ras Al Khaimah.
Hospitality
DISCOVER THE ART OF SAKE WITH HIMITSU’S NEW TASTING SERIES
Hidden behind its signature veil of intrigue, Himitsu introduces The Sake Series, a curated exploration of Japan’s most revered spirit. Available Thursday to Sunday, this new ritual invites guests to discover sake through a collection of tasting flights and pairings that celebrate the craft and character of sake.
The experience is presented in two chapters. The first, The Himitsu Sake Series, features four tasting flights (two sakes per flight, no food) priced from AED 40, and the second, The Four Seasonal Paths, offers seasonal pairings (two sakes + small plates) priced from AED 95, moving through Spring, Summer, Autumn, and Winter.
The Himitsu Sake Series
The Himitsu Sake Series introduces four curated tasting flights, priced from AED 40, each featuring two distinct sakes chosen to showcase a particular facet of Japanese brewing. Guests can explore The Earth’s Whisper, pairing two expressions that highlight clarity and umami depth; Blossoms in Balance, where floral and fruity notes create harmony; Wings of Elegance, a study in refinement and precision; and Clouds & Bubbles, a playful contrast between traditional craftsmanship and modern effervescence. Together, these flights offer a guided journey through Japan’s finest sake styles, one sip at a time.
The Four Seasonal Paths
For guests looking to explore further, The Four Seasonal Paths offers a tasting journey inspired by Japan’s four seasons: Spring, Summer, Autumn, and Winter. Each pairing combines two sakes with complementary small plates, designed to mirror the flavours and emotions of the season. Think hamachi carpaccio and spicy tuna handrolls for spring’s freshness, unagi nigiri and prawn tempura maki for the richness of summer, and so on. Prices start from AED 95, with each pairing designed to take guests through a progression of flavours that reflect the changing moods of the seasons.
Available from Thursday to Sunday, The Himitsu Sake Series invites guests to slow down, sip, and see sake through a new lens, quietly, behind closed doors.
Hospitality
CELEBRATE NEW YEAR’S EVE WITH FRONT-ROW BURJ KHALIFA FIREWORKS VIEWS AT BISOU, ALBA, AND HIMITSU, IN DOWNTOWN DUBAI
This New Year’s Eve, Metafoodies Group invites guests to celebrate across Bisou, Alba, and Himitsu at Dubai Opera Plaza, offering some of Downtown Dubai’s most exclusive front-row views of the Burj Khalifa fireworks.
Set against the glittering backdrop of Downtown Dubai, the Dubai Opera Plaza transforms into one of the city’s most sought-after destinations on New Year’s Eve. With the Burj Khalifa fireworks at its doorstep, the atmosphere is electric yet effortlessly refined, creating a private vantage point for one of the world’s most iconic celebrations.
Designed to balance exclusivity and value, Metafoodies Group’s New Year’s Eve experiences offer guests the luxury of fine dining and spectacular views without the need for over-the-top packages. With early bird prices starting from AED 850 per person, guests can enjoy curated four-course menus, world-class entertainment, and a private view of the Burj Khalifa fireworks, an offering rarely seen in Downtown Dubai.
Known for its thoughtful design and imaginative concepts, Metafoodies Group continues to redefine Downtown Dubai’s dining scene. This New Year’s Eve celebration brings together the group’s signature touch: exceptional food, curated entertainment, and beautifully designed spaces, across its trio of destinations. Guests can also arrive in style via a complimentary luxury buggy service from across Downtown Dubai, ensuring a seamless and celebratory start to the night.

Location: Dubai Opera Plaza, Downtown Dubai
Timing: Doors open from 7 PM till late
Reservation: +971 58 140 6888 or booking link
Fireworks View: Guests will be escorted to Dubai Opera Garden’s private viewing deck, just before midnight for a viewing of the Burj Khalifa fireworks
Welcome the First Sunrise of 2026 at Alba, where contemporary Japanese elegance meets the radiance of the Dubai skyline. Guests are greeted with two complimentary glasses of bubbly before indulging in Akari No Yume, meaning “Dream of Light,” a four-course menu inspired by the purity and precision of Japanese cooking, crafted by Chef Vladimir Chistyakov.
The experience presents a choice between Miso King Crab Soup and Oxtail Soup, followed by four starters such as a Chef’s special selection of sushi, Wagyu Foie Tataki and more. Mains include a Miso-marinated Cod or Wagyu yakisoba, and finishing with seasonal fruit, matcha tiramisu, or chocolate fondant, all accompanied by tea or coffee.
Throughout the evening, a DJ, live percussionist, and avant-garde performances keep the atmosphere sleek and high-energy, ensuring guests dance well into the new year. As midnight nears, guests step onto the Dubai Opera Garden’s private viewing deck overlooking Dubai Opera Plaza for front-row views of the Burj Khalifa fireworks, a moment of light and renewal to welcome the year ahead.

Location: Dubai Opera Plaza, Downtown Dubai
Timing: Doors open from 7 PM till late
Reservation: +971 58 140 6888 or booking link
Fireworks View: Guests will be escorted to Dubai Opera Garden’s private viewing deck, just before midnight for a viewing of the Burj Khalifa fireworks
Step into the world of Gatsby at Bisou, where Parisian glamour sets the stage for an unforgettable New Year’s Eve surrounded by candlelight and rich red tones. Guests are greeted with two complimentary glasses of bubbles as 8-time Grammy-nominated pianist Ryan Roger serenades the room, setting the tone for an evening of effortless elegance.
The night unfolds with a four-course feast starting off with a choice of Crab Eclair, Foie Gras Terrine served with fresh homemade Brioche, Olivier with Duck, Crab Salad, Black caviar, or brioche and butter, with the second course being a choice of delicate pies of meat & morels served with sour cream and caviar. For the main course, guests may choose between Tournedos Rossini with foie gras and black truffle or lobster pasta, before ending on a sweet note with Bisou petit four, all accompanied by tea or coffee.
Just before the clock strikes twelve, guests will be escorted to an exclusive spot in Dubai Opera Garden’s private viewing deck for a front-row view of the Burj Khalifa fireworks, the city’s most spectacular celebration.

Location: Hidden within Alba, Dubai Opera Plaza, Downtown Dubai
Timing: From 10 PM till late
Reservation: +971 58 585 4273
Fireworks View: Guests will be escorted to Dubai Opera Garden’s private viewing deck, just before midnight for a viewing of the Burj Khalifa fireworks
From 10 PM, the lights dim and the celebration comes alive inside Himitsu, Downtown Dubai’s most elusive speakeasy, tucked within Alba. As the Burj Khalifa fireworks ignite the sky, guests can step outside to the Dubai Opera Garden private viewing deck for a front-row experience of the city’s most iconic display before returning to the hidden bar as it transforms into an intimate after-party.
Himitsu pulses with its own energy, hosting a seductive mix of music by DJ Charlotte Van de Peer, a resident DJ in London’s top spots, having previously supported worldwide acts such as Latmun, Solardo, Carl Cox at Mixmag, Foreverland with James Hype and Tita Lau, Sam Divine, and more. Alongside the eclectic music, guests can enjoy performances, and bespoke drinks from the Kagi, the bar’s legendary cocktail program offering 1296 combinations.
Entry requires a ticket priced at AED 1000, out of which AED 500 is fully redeemable on beverages throughout the night. With live DJ sets, immersive acts, and an atmosphere charged with mystery and allure, Himitsu is where the city’s most unforgettable New Year’s moments unfold.
Hospitality
ME BY MELIÁ DUBAI INTRODUCES GRILL BY ME: A SOPHISTICATED AL-FRESCO DINING EXPERIENCE
From the architectural icon that redefined Dubai’s skyline comes a new reason to linger after sunset. ME by Meliá Dubai, the visionary masterpiece and newly honoured with a One Key distinction by the MICHELIN Guide 2025 proudly unveils its latest culinary offering – Grill by ME.
A relaxed yet refined dining affair set beside the hotel’s striking pool terrace, Grill by ME offers guests an elevated open-air buffet where contemporary dining meets effortless style. Bringing together live grill stations, curated beats, and ME by Meliá Dubai’s signature modern energy, the new concept is designed for both intimate evenings and vibrant gatherings – a place to unwind, connect, and savour the city’s unmistakable atmosphere.
The menu celebrates simplicity with style, from fresh salads and handmade pasta to sizzling grills and decadent desserts, all prepared at interactive stations. Every element is thoughtfully curated to create a dining experience that feels relaxed, refined, and distinctly Dubai.
Priced at AED 180 per person including soft beverages, Grill by ME runs Monday to Sunday, from 7 PM to 10:30 PM, at the hotel’s pool terrace. Little foodies aged six to eleven dine at half price.
Recently awarded a One Key distinction by the MICHELIN Guide 2025, ME by Meliá Dubai continues to push boundaries in design, hospitality, and dining. As the only hotel in the world designed inside and out by Zaha Hadid, it remains one of the city’s most iconic destinations – where every detail, from architecture, ambience and service is a work of art.
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