Hospitality News

Almosafer and Klook Launch Almosafer Activities Platform Under Joint Venture

Published

3 years ago

June 20, 2023

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Almosafer, Saudi Arabia’s leading travel company (part of Seera Group), and Klook, Asia’s leading travel and experiences platform, have together launched the first ever holistic tours and activities platform for the KSA market, Almosafer Activities.

The launch follows the signing of an agreement between the two travel industry powerhouses in early 2022 to establish the joint venture with the purpose of creating a holistic B2B marketplace for activities in the Kingdom, addressing a gap in the market which has thus far largely seen fragmented options for bookable ‘things to do’.

Almosafer Activities is a one-stop digital platform with end-to-end content and inventory management solutions that supports tourism and leisure activity merchants in Saudi Arabia, as well as distributors across the globe, to provide an unprecedented choice of product offering for travellers to, from, and within the Kingdom.

The platform, which will go live for distributors in Q3 2023, will leverage Klook’s position as a leading global distributor of experiences and services and enable domestic and international tourists to book activities with ease. Almosafer Activities will provide seamless booking experiences, connecting Saudi Arabia travellers to global platforms, starting with Klook.

The launch of Almosafer Activities supports the tourism agenda of Saudi Vision 2030 by boosting inbound and domestic tourism. The platform will also support small and medium-sized merchants by providing them with a platform and exposure to more distribution channels.

Fahd Hamidaddin, CEO and Member of the Board at Saudi Tourism Authority, said: “Saudi is setting the pace for global tourism development. We are currently undergoing a remarkable transformation and experiencing unprecedented growth, positioning ourselves as the world’s largest investor in tourism – this presents an exciting opportunity for both our existing and new partners.

“The launch of Almosafer Activities represents another significant stride towards establishing world-class standards for travellers and empowering the tourism ecosystem in alignment with the goals of Vision 2030. Through this cutting-edge digital platform, Almosafer Activities will offer seamless and hassle-free access to a wide range of activities and unique experiences, catering to every type of traveller. It is our aim to inspire visitors from around the world to explore the authentic essence of Arabia, our cherished home.”

Muzzammil Ahussain, CEO of Almosafer, said: “We are excited to be launching Almosafer Activities with Klook. Our new platform serves as a reliable marketplace for activities, tours, events, attractions and experiences, while providing a wealth of opportunities for merchants and distributors. Almosafer Activities will empower the travel and tourism ecosystem as a whole whilst further supporting the Kingdom’s strategy to continuously enhance the domestic tourism offering and increase its inbound tourism footprint.”

C.S. Soong, VP, Corporate Development of Klook, said: “The launch of Almosafer Activities represents a significant leap forward for the industry, playing an integral role in propelling Saudi Arabia towards Vision 2030. Leveraging Klook’s technological strengths and innovative merchant solutions, this new platform seamlessly connects the experiences sector and drives the digital transformation of merchants. Additionally, we are confident that this strategic collaboration will inspire and attract a larger influx of international visitors to the Kingdom, amplified by our extensive global network.”

Almosafer Activities provides a state-of-the-art dedicated app for merchants to seamlessly manage their products and make them accessible on Almosafer Activities for distributors to access the inventory. The platform offers merchants substantial reach and exposure to local, regional and international audiences while distributors will have access to unique activities and experiences in Saudi Arabia.

The joint venture will reflect Almosafer’s digital-first approach, offering advanced digital solutions to merchants and distributors to help unlock selling opportunities as well as convenient payment cycles and seamless online payments.

Almosafer Activities will be able to leverage other companies under the Almosafer umbrella to distribute content. Merchants will be able to take advantage of enhanced exposure to the wide customer base of Almosafer’s consumer segment which benefits from being the Middle East’s leading travel brand, as well as through Discover Saudi, the leading destination management company in KSA.

Hospitality

PIZZAEXPRESS UNVEILS FESTIVE MENUS FOR THE HOLIDAY SEASON

Published

41 minutes ago

December 25, 2025

Integrator Web-Editor

Festive PizzaExpress holiday spread featuring sparkling wine, mashed potatoes with turkey, creamy sauce, signature Dough Balls with dip, Christmas-themed decorations, and a pizza topped with cherry tomatoes and basil, alongside pasta dishes on a marble table.

PizzaExpress invites guests to celebrate the festive season with specially curated Christmas and New Year dining experiences, combining seasonal flavours, signature dishes, and a lively social atmosphere. Available throughout December and culminating in a vibrant New Year celebration, the festive menus have been designed to bring people together over food, music, and celebration.

“As the festive season approaches, we wanted to create menus that feel celebratory, comforting, and perfect for sharing,” said Nitin Makhijani, General Manager, PizzaExpress. “Our Christmas and New Year offerings bring together seasonal ingredients, familiar favourites, and a vibrant atmosphere, making PizzaExpress a welcoming place for guests to celebrate with friends and family.”

For Christmas, guests can enjoy a festive set menu, offering a selection of seasonal starters, mains, and desserts inspired by classic holiday flavours. Highlights include creamy Cranberry Brussels Sprouts, Turkey Truffle Dough Balls, festive pizzas such as the Christmas Feast and Brussels & Porcini Truffle, and indulgent desserts including Speculoos Gingerbread Tiramisu and KitKat Stuffed Dough Balls

A selection of festive beverages and cocktails are also available to complement the dining experience.

The celebrations continue into New Year’s Eve, where guests can look forward to an extended festive menu featuring unlimited starters, seasonal pizzas, delicious pastas, fresh salads, and indulgent desserts, paired with a wide selection of beverages

From savoury dishes like Barbecue Burnt Ends pizza and creamy Cajun Chicken pizza to festive desserts and signature cocktails, the New Year menu is designed for relaxed, social dining as guests countdown to midnight.

Blending festive flavours with its signature dining experience, PizzaExpress offers a relaxed yet energetic setting for both Christmas gatherings and New Year celebrations, making it a popular choice for groups looking to enjoy great food and a lively atmosphere during the holiday season.

Hospitality

DINE WITH FRONT-ROW VIEWS THIS NEW YEAR’S EVE AT THE BEACH JBR

Published

48 minutes ago

December 25, 2025

Integrator Web-Editor

Night view of JBR Beach in Dubai with colorful fireworks lighting up the sky above Ain Dubai Ferris wheel, illuminated waterfront buildings, and palm trees in the foreground.

As December unfolds and temperatures drop, evenings at The Beach JBR are best spent outdoors. With open-air terraces, beachfront tables and uninterrupted sea views, the destination comes alive after dark, accompanied by live local musicians, nightly drone shows and a midnight fireworks display on New Year’s Eve.

Against this backdrop, dining takes center stage, with restaurants across The Beach JBR rolling out curated New Year’s Eve menus designed for long, celebratory evenings by the water.

New Year’s Eve Dining Highlights

Bombay Bungalow

Bombay Bungalow hosts New Year’s Eve dining indoors and outdoors, offering vegetarian, non-vegetarian and kids’ menus. Indoor dining is priced from AED 500 for vegetarian and AED 575 for non-vegetarian, while outdoor dining is available from AED 600 for vegetarian and AED 650 for non-vegetarian. Menus feature classic Indian dishes designed for sharing, making it well suited to family and group celebrations.

Eataly at The Beach

Eataly welcomes the New Year with a celebratory dining experience on 31 December from 8 PM to 1 AM. Guests can enjoy a specially curated New Year’s Eve menu, with minimum spend ranging from AED 550 to AED 1,950, depending on seating location, for an unhurried Italian dinner to close out the year.

Claw BBQ

Claw BBQ brings comfort-driven dining to New Year’s Eve with a three-course turkey menu priced at AED 125, featuring a starter, traditional turkey with all the trimmings and dessert. For those continuing the celebrations into the night, New Year’s Eve party packages are available from AED 475.

P.F. Chang’s

P.F. Chang’s presents a curated New Year’s Eve set menu priced at AED 799 for adults and AED 399 for children, featuring appetisers, mains, rice or noodles, dessert and mocktails in a festive setting.

La Mezcaleria

La Mezcaleria marks New Year’s Eve with its Midnight Glitz celebration on 31 December, offering a high-energy dining and party experience. Packages start from AED 800, combining bold Mexican flavours with live entertainment in an open-air setting.

Zou Zou

Zou Zou’s New Year’s Eve special menu showcases Turkish and Lebanese flavors, beginning with cold and hot mezze, followed by mixed grills, lamb shank with saffron rice and indulgent desserts such as baklava. Packages are priced at AED 699 (indoor), AED 999 (indoor with view) and AED 1,199 (outdoor view).

Awani

Awani’s New Year’s Eve set menu features a generous selection of cold and hot mezze, followed by a choice of mains including mixed grill, kebabs, fish sayadiyeh or signature chicken dishes. Indoor dining is priced at AED 900, while outdoor dining is AED 1,100.

Eat Greek Kouzina

Buffalo Wild Wings JBR offers an exclusive New Year’s Eve bundle priced at AED 595, including starters, sharing appetizers, a main course, dessert, drinks, non-alcoholic champagne and party props, making it a lively, casual way to count down to midnight.

Buffalo Wild Wings JBR

Buffalo Wild Wings JBR is offering an exclusive New Year’s Eve bundle priced at AED 595, including starters, sharing appetisers, a main course, dessert, drinks, non-alcoholic champagne and party props, paired with front-row views of the fireworks.

Bla Bla

Bla Bla’s New Year’s Eve celebration, “A BLA-st from the Past,” combines dining and entertainment across the Restaurant, Rooftop, Pool Area and Tent. Restaurant dining is priced at AED 900 indoors and AED 1,300 outdoors, with rooftop and pool minimum spends available, alongside VIP options.

Yula Lounge

Yula offers a New Year’s Eve experience with entry tickets priced between AED 950 and AED 1,200, depending on seating location. Food and drinks are available à la carte, with premium areas offering prime positioning for the evening celebrations.

With midnight fireworks overhead, drones lighting up the sky at 8PM and 10PM and festive menus served by the panoramic sea views, The Beach JBR sets the stage for a New Year’s Eve that’s best enjoyed outdoors, around the table and in good company.

Hospitality

BIG SAM TAKES CENTRE STAGE AS CITY WALK UNPLUGGED KEEPS THE FESTIVE ENERGY GOING

Published

48 minutes ago

December 25, 2025

Integrator Web-Editor

Close-up of a person wearing a black hoodie against a vibrant red and white gradient background with dramatic lighting effects.”

City Walk Unplugged turns up the festive atmosphere this week with a run of live performances across Christmas Eve, Christmas Day, and the weekend, led by a standout headline set from Big Sam. Part of Dubai Shopping Festival and now in its fourth season, the open-air music series continues to transform City Walk into a vibrant evening destination, bringing together live sound, roaming entertainment, and a lively open-air atmosphere.

This Week at City Walk

Wednesday, 24 December

Sound Avenue Band – Live Performances

Christmas Eve at City Walk sets the tone with Sound Avenue Band performing three live sets at 6:20pm, 7:30pm, and 8:30pm. Their feel-good sound creates a relaxed yet festive backdrop as visitors gather to dine, stroll, and ease into the holiday evening.

Thursday, 25 December

RedLine Band – Live Performances
Redline Band brings live music to Christmas Day with performances at 6:20pm, 7:30pm, and 8:30pm, adding warmth and energy to the destination. Their sets offer an easy-going soundtrack for a laid-back Christmas evening by the fountain and indoor Courtyard.

Friday, 26 December

MK Band – Live Performances
The weekend begins with MK Band performing three live sets at 6:20pm, 7:30pm, and 8:30pm. Their upbeat sound helps carry the festive momentum into Friday night, setting the pace for an evening of music and a lively open-air atmosphere.

Saturday, 27 December

Maya Mashhour and Band – Live Performances
Earlier in the evening, Maya Mashhour and Band set the tone with live performances at 6:20pm and 7:30pm, delivering a smooth and melodic sound that eases the destination into the night ahead of the headline act.

Big Sam – Live Performance
Big Sam headlines the weekend with a standout live performance at 8:30pm, bringing his signature soulful sound and strong stage presence to City Walk Unplugged. Known for his powerful vocals and ability to connect with audiences, his set is expected to be one of the defining moments of the week, drawing visitors together for a high-energy yet intimate evening in the indoor Courtyard and fountain area.

Roaming Performances & Dance Shows

Across Christmas Eve, Christmas Day, and the weekend, specially choreographed dance performances will appear throughout City Walk, adding spontaneous bursts of movement and energy across key areas of the destination.

Festive Setting Across City Walk

The destination continues to embrace the season with festive décor, including the signature Christmas Tree at the fountain, decorative installations at key entrances and enhanced seasonal touches throughout the C2 licensed dining district.

Shop, Dine & WIN During DSF

Win the new ARCFOX Alpha S when you spend AED 300 or more at participating City Walk outlets using the TICKIT Rewards App and enjoy an added highlight to your weekend at the destination.