Hospitality News
Almosafer and Klook Launch Almosafer Activities Platform Under Joint Venture
Almosafer, Saudi Arabia’s leading travel company (part of Seera Group), and Klook, Asia’s leading travel and experiences platform, have together launched the first ever holistic tours and activities platform for the KSA market, Almosafer Activities.
The launch follows the signing of an agreement between the two travel industry powerhouses in early 2022 to establish the joint venture with the purpose of creating a holistic B2B marketplace for activities in the Kingdom, addressing a gap in the market which has thus far largely seen fragmented options for bookable ‘things to do’.
Almosafer Activities is a one-stop digital platform with end-to-end content and inventory management solutions that supports tourism and leisure activity merchants in Saudi Arabia, as well as distributors across the globe, to provide an unprecedented choice of product offering for travellers to, from, and within the Kingdom.
The platform, which will go live for distributors in Q3 2023, will leverage Klook’s position as a leading global distributor of experiences and services and enable domestic and international tourists to book activities with ease. Almosafer Activities will provide seamless booking experiences, connecting Saudi Arabia travellers to global platforms, starting with Klook.
The launch of Almosafer Activities supports the tourism agenda of Saudi Vision 2030 by boosting inbound and domestic tourism. The platform will also support small and medium-sized merchants by providing them with a platform and exposure to more distribution channels.
Fahd Hamidaddin, CEO and Member of the Board at Saudi Tourism Authority, said: “Saudi is setting the pace for global tourism development. We are currently undergoing a remarkable transformation and experiencing unprecedented growth, positioning ourselves as the world’s largest investor in tourism – this presents an exciting opportunity for both our existing and new partners.
“The launch of Almosafer Activities represents another significant stride towards establishing world-class standards for travellers and empowering the tourism ecosystem in alignment with the goals of Vision 2030. Through this cutting-edge digital platform, Almosafer Activities will offer seamless and hassle-free access to a wide range of activities and unique experiences, catering to every type of traveller. It is our aim to inspire visitors from around the world to explore the authentic essence of Arabia, our cherished home.”
Muzzammil Ahussain, CEO of Almosafer, said: “We are excited to be launching Almosafer Activities with Klook. Our new platform serves as a reliable marketplace for activities, tours, events, attractions and experiences, while providing a wealth of opportunities for merchants and distributors. Almosafer Activities will empower the travel and tourism ecosystem as a whole whilst further supporting the Kingdom’s strategy to continuously enhance the domestic tourism offering and increase its inbound tourism footprint.”
C.S. Soong, VP, Corporate Development of Klook, said: “The launch of Almosafer Activities represents a significant leap forward for the industry, playing an integral role in propelling Saudi Arabia towards Vision 2030. Leveraging Klook’s technological strengths and innovative merchant solutions, this new platform seamlessly connects the experiences sector and drives the digital transformation of merchants. Additionally, we are confident that this strategic collaboration will inspire and attract a larger influx of international visitors to the Kingdom, amplified by our extensive global network.”
Almosafer Activities provides a state-of-the-art dedicated app for merchants to seamlessly manage their products and make them accessible on Almosafer Activities for distributors to access the inventory. The platform offers merchants substantial reach and exposure to local, regional and international audiences while distributors will have access to unique activities and experiences in Saudi Arabia.
The joint venture will reflect Almosafer’s digital-first approach, offering advanced digital solutions to merchants and distributors to help unlock selling opportunities as well as convenient payment cycles and seamless online payments.
Almosafer Activities will be able to leverage other companies under the Almosafer umbrella to distribute content. Merchants will be able to take advantage of enhanced exposure to the wide customer base of Almosafer’s consumer segment which benefits from being the Middle East’s leading travel brand, as well as through Discover Saudi, the leading destination management company in KSA.
Hospitality
DISCOVER THE ART OF SAKE WITH HIMITSU’S NEW TASTING SERIES
Hidden behind its signature veil of intrigue, Himitsu introduces The Sake Series, a curated exploration of Japan’s most revered spirit. Available Thursday to Sunday, this new ritual invites guests to discover sake through a collection of tasting flights and pairings that celebrate the craft and character of sake.
The experience is presented in two chapters. The first, The Himitsu Sake Series, features four tasting flights (two sakes per flight, no food) priced from AED 40, and the second, The Four Seasonal Paths, offers seasonal pairings (two sakes + small plates) priced from AED 95, moving through Spring, Summer, Autumn, and Winter.
The Himitsu Sake Series
The Himitsu Sake Series introduces four curated tasting flights, priced from AED 40, each featuring two distinct sakes chosen to showcase a particular facet of Japanese brewing. Guests can explore The Earth’s Whisper, pairing two expressions that highlight clarity and umami depth; Blossoms in Balance, where floral and fruity notes create harmony; Wings of Elegance, a study in refinement and precision; and Clouds & Bubbles, a playful contrast between traditional craftsmanship and modern effervescence. Together, these flights offer a guided journey through Japan’s finest sake styles, one sip at a time.
The Four Seasonal Paths
For guests looking to explore further, The Four Seasonal Paths offers a tasting journey inspired by Japan’s four seasons: Spring, Summer, Autumn, and Winter. Each pairing combines two sakes with complementary small plates, designed to mirror the flavours and emotions of the season. Think hamachi carpaccio and spicy tuna handrolls for spring’s freshness, unagi nigiri and prawn tempura maki for the richness of summer, and so on. Prices start from AED 95, with each pairing designed to take guests through a progression of flavours that reflect the changing moods of the seasons.
Available from Thursday to Sunday, The Himitsu Sake Series invites guests to slow down, sip, and see sake through a new lens, quietly, behind closed doors.
Hospitality
CELEBRATE NEW YEAR’S EVE WITH FRONT-ROW BURJ KHALIFA FIREWORKS VIEWS AT BISOU, ALBA, AND HIMITSU, IN DOWNTOWN DUBAI
This New Year’s Eve, Metafoodies Group invites guests to celebrate across Bisou, Alba, and Himitsu at Dubai Opera Plaza, offering some of Downtown Dubai’s most exclusive front-row views of the Burj Khalifa fireworks.
Set against the glittering backdrop of Downtown Dubai, the Dubai Opera Plaza transforms into one of the city’s most sought-after destinations on New Year’s Eve. With the Burj Khalifa fireworks at its doorstep, the atmosphere is electric yet effortlessly refined, creating a private vantage point for one of the world’s most iconic celebrations.
Designed to balance exclusivity and value, Metafoodies Group’s New Year’s Eve experiences offer guests the luxury of fine dining and spectacular views without the need for over-the-top packages. With early bird prices starting from AED 850 per person, guests can enjoy curated four-course menus, world-class entertainment, and a private view of the Burj Khalifa fireworks, an offering rarely seen in Downtown Dubai.
Known for its thoughtful design and imaginative concepts, Metafoodies Group continues to redefine Downtown Dubai’s dining scene. This New Year’s Eve celebration brings together the group’s signature touch: exceptional food, curated entertainment, and beautifully designed spaces, across its trio of destinations. Guests can also arrive in style via a complimentary luxury buggy service from across Downtown Dubai, ensuring a seamless and celebratory start to the night.

Location: Dubai Opera Plaza, Downtown Dubai
Timing: Doors open from 7 PM till late
Reservation: +971 58 140 6888 or booking link
Fireworks View: Guests will be escorted to Dubai Opera Garden’s private viewing deck, just before midnight for a viewing of the Burj Khalifa fireworks
Welcome the First Sunrise of 2026 at Alba, where contemporary Japanese elegance meets the radiance of the Dubai skyline. Guests are greeted with two complimentary glasses of bubbly before indulging in Akari No Yume, meaning “Dream of Light,” a four-course menu inspired by the purity and precision of Japanese cooking, crafted by Chef Vladimir Chistyakov.
The experience presents a choice between Miso King Crab Soup and Oxtail Soup, followed by four starters such as a Chef’s special selection of sushi, Wagyu Foie Tataki and more. Mains include a Miso-marinated Cod or Wagyu yakisoba, and finishing with seasonal fruit, matcha tiramisu, or chocolate fondant, all accompanied by tea or coffee.
Throughout the evening, a DJ, live percussionist, and avant-garde performances keep the atmosphere sleek and high-energy, ensuring guests dance well into the new year. As midnight nears, guests step onto the Dubai Opera Garden’s private viewing deck overlooking Dubai Opera Plaza for front-row views of the Burj Khalifa fireworks, a moment of light and renewal to welcome the year ahead.

Location: Dubai Opera Plaza, Downtown Dubai
Timing: Doors open from 7 PM till late
Reservation: +971 58 140 6888 or booking link
Fireworks View: Guests will be escorted to Dubai Opera Garden’s private viewing deck, just before midnight for a viewing of the Burj Khalifa fireworks
Step into the world of Gatsby at Bisou, where Parisian glamour sets the stage for an unforgettable New Year’s Eve surrounded by candlelight and rich red tones. Guests are greeted with two complimentary glasses of bubbles as 8-time Grammy-nominated pianist Ryan Roger serenades the room, setting the tone for an evening of effortless elegance.
The night unfolds with a four-course feast starting off with a choice of Crab Eclair, Foie Gras Terrine served with fresh homemade Brioche, Olivier with Duck, Crab Salad, Black caviar, or brioche and butter, with the second course being a choice of delicate pies of meat & morels served with sour cream and caviar. For the main course, guests may choose between Tournedos Rossini with foie gras and black truffle or lobster pasta, before ending on a sweet note with Bisou petit four, all accompanied by tea or coffee.
Just before the clock strikes twelve, guests will be escorted to an exclusive spot in Dubai Opera Garden’s private viewing deck for a front-row view of the Burj Khalifa fireworks, the city’s most spectacular celebration.

Location: Hidden within Alba, Dubai Opera Plaza, Downtown Dubai
Timing: From 10 PM till late
Reservation: +971 58 585 4273
Fireworks View: Guests will be escorted to Dubai Opera Garden’s private viewing deck, just before midnight for a viewing of the Burj Khalifa fireworks
From 10 PM, the lights dim and the celebration comes alive inside Himitsu, Downtown Dubai’s most elusive speakeasy, tucked within Alba. As the Burj Khalifa fireworks ignite the sky, guests can step outside to the Dubai Opera Garden private viewing deck for a front-row experience of the city’s most iconic display before returning to the hidden bar as it transforms into an intimate after-party.
Himitsu pulses with its own energy, hosting a seductive mix of music by DJ Charlotte Van de Peer, a resident DJ in London’s top spots, having previously supported worldwide acts such as Latmun, Solardo, Carl Cox at Mixmag, Foreverland with James Hype and Tita Lau, Sam Divine, and more. Alongside the eclectic music, guests can enjoy performances, and bespoke drinks from the Kagi, the bar’s legendary cocktail program offering 1296 combinations.
Entry requires a ticket priced at AED 1000, out of which AED 500 is fully redeemable on beverages throughout the night. With live DJ sets, immersive acts, and an atmosphere charged with mystery and allure, Himitsu is where the city’s most unforgettable New Year’s moments unfold.
Hospitality
ME BY MELIÁ DUBAI INTRODUCES GRILL BY ME: A SOPHISTICATED AL-FRESCO DINING EXPERIENCE
From the architectural icon that redefined Dubai’s skyline comes a new reason to linger after sunset. ME by Meliá Dubai, the visionary masterpiece and newly honoured with a One Key distinction by the MICHELIN Guide 2025 proudly unveils its latest culinary offering – Grill by ME.
A relaxed yet refined dining affair set beside the hotel’s striking pool terrace, Grill by ME offers guests an elevated open-air buffet where contemporary dining meets effortless style. Bringing together live grill stations, curated beats, and ME by Meliá Dubai’s signature modern energy, the new concept is designed for both intimate evenings and vibrant gatherings – a place to unwind, connect, and savour the city’s unmistakable atmosphere.
The menu celebrates simplicity with style, from fresh salads and handmade pasta to sizzling grills and decadent desserts, all prepared at interactive stations. Every element is thoughtfully curated to create a dining experience that feels relaxed, refined, and distinctly Dubai.
Priced at AED 180 per person including soft beverages, Grill by ME runs Monday to Sunday, from 7 PM to 10:30 PM, at the hotel’s pool terrace. Little foodies aged six to eleven dine at half price.
Recently awarded a One Key distinction by the MICHELIN Guide 2025, ME by Meliá Dubai continues to push boundaries in design, hospitality, and dining. As the only hotel in the world designed inside and out by Zaha Hadid, it remains one of the city’s most iconic destinations – where every detail, from architecture, ambience and service is a work of art.
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