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Almosafer’s CEO Shares the Company’s Evolution from Hotel Booking Platform to a Comprehensive Omnichannel Travel Agency

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The Integrator had an exclusive interview with Muzzammil Ahussain, CEO, Almosafer. He sheds light on how the company started and transformed into one of the largest omnichannel travel agency of the Middle East.

What was the main idea behind starting Almosafer?

Almosafer, part of Seera Group, was founded in 2013 with the original intention of creating a travel booking platform for Saudis focused specifically on hotel reservations. As time went on, we experienced significant growth and Almosafer was transformed into a fully-fledged omnichannel travel agency for the Middle East. I have since overseen the amalgamation of all of Seera Group’s travel businesses under the Almosafer umbrella. These businesses include Almosafer, Almosafer Business, Discover Saudi, and Mawasim.

How does Almosafer differentiate itself from other travel brands in the Middle East?

Almosafer stands out in the Middle East market due to our comprehensive suite of products and services, covering the entire travel spectrum from religious tourism to leisure tourism in Saudi Arabia. We also cater to business, corporate, and government travel needs, in addition to our strength in consumer travel. What sets us apart is that all these services are integrated into a single platform, utilizing the same technology and data. This centralized sourcing approach enables us to provide a unique and seamless set of services for the entire travel ecosystem.

Can you give a brief about the four main areas that Almosafer deals with?

We are the Middle East’s leading travel company, catering to every travel vertical. There are four businesses under the Almosafer umbrella.

  1. Mawasim, which focuses on religious travel, specifically Hajj and Umrah into the Kingdom of Saudi Arabia. We collaborate with agents globally, particularly in key markets like Indonesia, Pakistan, Malaysia, Singapore, Europe, and the US. Our aim is to provide B2B packages to these agents, which they can offer to their customers.
  2. Discover Saudi, which caters to inbound leisure tourism. We offer packages, tours, and operations for B2B international agents, covering all of Saudi Arabia. This includes popular destinations like AlUla and the Red Sea, among others.
  3. Almosafer Business, which specializes in corporate and government travel within Saudi Arabia. We work closely with government and corporate agencies to meet their travel needs and provide tailored solutions.
  4. Almosafer, our largest segment that is consumer travel, which includes B2C services through our mobile application, website, WhatsApp, and call center operations. We cater to consumer travel demands not only in Saudi Arabia but also in the rest of the GCC region.

Can you elaborate a little on the Almosafer Concierge that is your luxury travel service, how it caters to VIP and high-end clients?

Almosafer Concierge is an exclusive, invitation-only program that offers tailored luxury trips for VIP and high-end clients. We have established special partnerships and access for our guests at renowned luxury hotels such as Four Seasons and Marriott. Our team, largely comprised of Saudi professionals, understands the preferences and expectations of Saudi travelers. We also have international experts supporting us in delivering exceptional service. In addition to our invitation-only program, we offer a concierge planning service, allowing individuals to access our concierge services through a one-time fee.

What are the company’s future plans?

We have ambitious plans for the future. In 2023 alone, we are targeting 40 to 50% growth. We are excited about our non-binding terms agreement with the Public Investment Fund (PIF), signed in September 2022, that we aim to close in the near future. This agreement is expected to provide us with further growth opportunities. As a company, we remain committed to investing in tourism and technology for Saudi Arabia and the wider region, continually striving to enhance our offerings and services.

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Menzies Aviation net zero targets approved by SBTi

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Menzies Aviation is pleased to announce that the Science Based Targets initiative (SBTi) has approved its science-based targets to reach net-zero greenhouse gas emissions across the value chain by 2045. This includes a 50% near-term reduction in scope 1 and 2 GHG emissions by 2030 from its 2022 baseline, and in scope 3 GHG emissions of between 30% and 42% within the same timeframe.

This milestone underscores Menzies’ commitment to strong sustainability leadership, and environmental stewardship, taking a proactive approach to combating climate change. By setting and pursuing ambitious, science-based targets, it is not only reducing its own footprint but setting a benchmark for the aviation services industry.

To reach its ambitious targets, Menzies’ industry-leading All In plan for a fair and sustainable future includes ambitious goals across four key pillars: the Environment, People, Safety and Ethics. Recognizing the urgency to act on climate change and limit global warming to 1.5°C, the plan is designed to drive positive change and progress its material ESG priorities.

Among its notable achievements since the launch of its All In plan in 2021, the company has invested significantly in the transition to electric and lower emission Ground Support Equipment (GSE) where airport infrastructure allows. In its 2023 Annual Review & Sustainability Report, it announced 17% of all GSE equipment was now electric across the business, increasing to 48% in Europe, demonstrating good progress ahead of its goal of 25% by 2025. 

Its investment in solar panels, smart building technologies and circular cargo packaging solutions is further aiding emissions reductions. Separately, its partnerships with the Climate Impact Partner’s Million Mangroves project, continues to demonstrate its commitment to tackling climate change through the removal of carbon from the atmosphere and the restoration of ecosystems.

John Geddes, Chief Governance & Sustainability Officer & Company Secretary, said: “We are thrilled to announce that our 2045 net zero targets have been approved by the SBTi, making us the first major aviation services provider to achieve this important validation. Decarbonisation is an imperative for a sustainable aviation future – one we are committed to achieving with our net-zero targets, but there are many other facets to our All In plan that will deliver value for our business and stakeholders and support our growth in a sustainable way well into the future.”

Katy Reid, Head of Sustainability and Corporate Responsibility, added: “With our net-zero targets approved by SBTi, now the real work begins. Our commitment to progress against our goals and targets has never been more important. By taking bold steps to reduce the impact our business has on climate change and the natural environment, while mitigating the risks our business faces because of climate change, we believe we will play our part in delivering a sustainable, net zero future for Menzies, and for aviation.”

The Science Based Targets initiative (SBTi) is a corporate climate action organization that enables companies and financial institutions worldwide to play their part in combating the climate crisis. It defines and promotes best practice in science-based target setting and independently assesses companies’ targets.

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THE OBEROI GROUP LAUNCHES THE OBEROI RESIDENTIAL SUITES AT THE OBEROI, MUMBAI

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Situated at prestigious Nariman Point on Marine Drive with breath-taking views of the Arabian Ocean and the shimmering lights of Queen’s Necklace, The Oberoi, Mumbai has long been regarded as one of the city’s finest luxury hotels.

Following the recent introduction of 20 Oberoi Residential Suites, guests now have the opportunity to experience unparalleled residential living for extended stays like never before. The Oberoi Residential Suites have a distinctive residential ambiance with contemporary aesthetics. The interiors exude sophistication and tranquillity. A calming palette of smooth greys, rich browns, and deep teal is accentuated by vibrant modern art and artefacts.

Designed by the award-winning design firm, Architecture Discipline, The Oberoi Residential Suites come in two variants: Bay View Residential Suites spanning 115 square metres and Luxury Residential Suites covering 87 square metres. Both suite categories include a master bedroom with a large walk-in wardrobe, an ensuite bathroom, and a dressing area. Luxury Residential Suites feature a private study area, while the Bay View Residential Suites offer a separate study room. Each suite boasts expansive living and dining areas with breath-taking views through picture frame windows. Additionally, every suite is equipped with a well-appointed and fully functioning kitchen.

Mr. Vikram Oberoi, CEO of The Oberoi Group, emphasised, “The Oberoi Residential Suites herald a new era of modern urban living in one of Asia’s most vibrant cities. The suites are a perfect blend of refined aesthetics and convenience, embellished with unparalleled hospitality for which Oberoi is renowned.

Mr. Amit Kaul, Vice President and General Manager of The Oberoi, Mumbai, further elaborated, “We are delighted to introduce The Oberoi Residential Suites, boasting modernity, exceptional amenities, and the city’s most prestigious address. We promise guests unparalleled service with genuine care and attention to the smallest of details, encapsulating the true essence of Oberoi hospitality.

Residents of The Oberoi Residential Suites also enjoy exclusive access to facilities and services at The Oberoi, Mumbai further enhancing their luxurious living experience.

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RAK Leisure Partners with RIKAS Hospitality Group to Launch New Culinary Experience in Ras Al Khaimah

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RAK Leisure announces its strategic partnership with Dubai-based RIKAS Hospitality Group, known for its award-winning dining establishments, marking a significant milestone in enhancing the culinary landscape at Jebel Jais in Ras Al Khaimah.

The successful partnership was officially announced at a signing ceremony at the RIKAS offices in Dubai, attended by Steven Bishop, General Manager of RAK Leisure, and Rizwan Kassim, Founder & Managing Partner at RIKAS Hospitality Group, along with other key stakeholders.

Through this collaboration, RAK Leisure aims to introduce the first grill and fire-infused dining concept in Jebel Jais, set to open in Q1 2025. RIKAS Hospitality Group, the creative force behind popular venues including Twiggy, La Cantine du Faubourg, Lana Lusa, Mimi Kakushi and Ninive will bring its culinary innovation and authentic hospitality concepts to this venture, creating a one-of-a-kind experience atop Jebel Jais.

Steven Bishop, General Manager of RAK Leisure, commented on the partnership: “We are delighted to partner with RIKAS Hospitality Group to elevate dining experiences on Jebel Jais. This venture embodies our commitment to exceptional food and unforgettable moments. As Ras Al Khaimah continues to grow as a top tourist destination, this unique dining concept will help us diversify and enhance the culinary offerings within the Emirate.”

The unique dining concept at Jebel Jais seamlessly blends Ras al Khaimah’s geology and flora, enriching visitors’ experiences by fostering a deeper connection to the area’s beauty and flavour through an exceptional dining setup. Set against the stunning backdrop of the Hajar mountains, this new venue will cater to locals and tourists alike with an exclusive menu featuring mouthwatering dishes with a fire twist, crafted from locally sourced ingredients.

Rizwan Kassim, Founder & Managing Partner at RIKAS Hospitality Group said: “We are thrilled to expand our culinary footprint beyond the Emirate of Dubai and venture into the mountainous region in Ras Al Khaimah. Partnering with RAK Leisure on this innovative project is an exciting opportunity to bring our signature dining experiences to a new audience and to new heights. We are particularly excited about seamlessly integrating this concept into the natural diverse flora and fauna that can be found in and around the Jebel Jais area.

RAK Leisure’s current portfolio includes several food and beverage outlets under the brand “Puro” that enhance Ras Al Khaimah’s appeal as a must-visit destination. These include the UAE’s highest restaurant, 1484 by Puro, Puro Express, The View by 1484, and SYR.UP by Puro. With the new partnership  RAK Leisure remains committed to expanding its offerings by introducing innovative culinary concepts to delight its visitors.

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