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Transworld Group’s Airavat Aviation Launches Sustainable Luxury Private Air Travel in the Middle East

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Airavat Aviation (Airavat), a new venture by Transworld Group is set to redefine luxury private jet travel in the Middle East with its launch of hyper-personalized services. Airavat’s fleet of Hawker 4000 super-midsize business jets is poised to take the skies, offering on-demand flights to Europe, Africa, Asia, and the Middle East from its Dubai base.

According to reports, the  Middle East and Africa Jet Charter market size is expected to grow from USD 511.52 million in 2023 to USD 851.90 million by 2028. With an eye on the growing market for luxury travel in the region, Airavat aims to cater to ultra-high-net-worth individuals (UHNWIs) and business leaders seeking safe, luxurious, and environmentally conscious travel experiences and capture 8 to 10% market share over the next five years. Leveraging its state-of-the-art private jets equipped with groundbreaking technology, Airavat ensures passengers enjoy a seamless, flexible, and discreet luxury travel experience.

“Today’s UHNWIs, HNWIs, business leaders, and C-suites not only seek customized travel experiences but are also increasingly environmentally conscious,” said Ramesh S. Ramakrishnan, Chairman of Transworld Group. “With the launch of Airavat, we aim to introduce a new dimension of bespoke luxury that seamlessly blends aviation, travel, and hospitality with sustainability. Drawing on Transworld Group’s legacy, Airavat’s human-centric focus delivers best-in-class luxury private jet services to our customers.”

The strategic selection of Airavat’s routes also aims to strengthen the Indo-Arab relationship by facilitating private aviation travel between these regions. As the private aviation sector experiences exponential growth, with some markets witnessing up to a 150% increase compared to pre-pandemic years, the Middle East has emerged as a destination renowned for unrivaled luxury experiences, innovative enterprises, and sustainable mega-developments. This vibrant region attracts affluent individuals and influential thought leaders from around the world.

In line with its commitment to sustainability, Airavat has partnered with a registered NGO to plant trees for every flight, effectively offsetting the carbon footprint of their operations. This initiative contributes to the aviation sector’s goal of achieving net-zero carbon emissions by 2050, aligning with global efforts to combat climate change.

Airavat’s entrance into the luxury private jet market brings a fresh perspective to the region, combining opulence, convenience, and environmental responsibility. As the demand for personalized and sustainable travel experiences continues to grow, Airavat aims to make a significant dent in the market, providing discerning travelers with a new level of luxury that leaves a lasting impression.

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Hospitality

A Normal Day Rolls Out a Fresh Menu at Dar Al Wasl’s Neighbourhood Bistro

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A Normal Day launches new menu at Dar Al Wasl bistro, featuring globally inspired dishes and neighbourhood dining.

Located in the heart of Dar Al Wasl, Jumeirah, A Normal Day has quickly established itself as one of Dubai’s most talked-about neighbourhood dining spots. Conceived by a team of locally raised creatives, the bistro strikes a balance between sophistication and ease – somewhere you can drop by for a quick coffee and pastry in the morning, linger over lunch with friends, or settle in for dinner that feels both relaxed and refined.

The new menu builds on that philosophy, introducing a line-up of dishes that are inventive yet grounded, drawing inspiration from both global flavours and local tastes, while embracing the spirit of everyday eating and easy eating.

Breakfast has been refreshed with new favourites including Turkish Eggs, with poached eggs, tzatziki, and crunchy citrus oil served with pizza bread; Mushroom Toast, where sourdough is layered with truffle provolone, sautéed mushrooms, chewy onions, and macadamia nuts; and the Sour Cherry Muffin, a
fresh-from-the-oven bake with white chocolate, sesame, and a side of raspberry butter.

For lighter bites and starters, the menu brings bold sharing plates: Foul Madames Dip with fava beans, tahini, cumin, and spices; classic Tzatziki with fresh cucumber and herbs; Charcuterie Chips, pairing house-made crisps with salami, pickle chilli, mayo, paprika, and parmesan; and Roasted Beetroot with Feta and Nuts, combining baked beetroot with smoked feta, caramelised walnuts, and rocket.

New main courses showcase the bistro’s playful, globally inspired approach: Casarecce with Trapanese Pesto and burrata; the Kimcheesburger, with kimchi cabbage, kimchi mayo, cheddar, and fries; crisp Chicken Schnitzel with herb butter and coleslaw; and the Focaccia Sandwich, stacked with beef mortadella, fresh figs, pesto, and stracciatella.

To close, Date Pudding takes its place on the menu permanently – making a comeback from their Test Kitchen Series. It’s a moist date cake with toffee sauce and ice cream, offering the perfect sweet ending. With art-lined walls, warm interiors, and a buzzing energy that flows from morning to late, A Normal Day
continues to redefine what dining out in Dubai feels like: creative, comfortable, and always memorable.

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Hospitality

Cancro Calls for a Fresh Look at Hydration as UAE Families Return to Routine

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Cancaro's product lineup

As wellness becomes a top priority for UAE families, Cancro, a wellness-focused hydration company, is calling for a rethink of how families stay hydrated during the busy season ahead.  With the UAE’s long, hot climate and demanding routines, hydration plays a critical role in maintaining focus, energy, and immunity — yet it is often overlooked.

What makes Cancro’s approach different is its use of deuterium-depleted water (DDW). Most water contains a small amount of deuterium, a naturally occurring form of hydrogen sometimes referred to as heavy hydrogen.  In high amounts, deuterium can slow down how efficiently cells produce energy.

DDW has much of this deuterium removed, making it lighter. Early research suggests that it may support healthier cell function, improved energy, and faster recovery — benefits that align with today’s wellness-driven lifestyles.

Health specialists point to three areas where hydration is especially important for families in September:

  • Focus & Learning: Even mild dehydration can affect concentration and memory, making it harder for children to perform at school.
  • Energy & Productivity: For parents balancing work and family commitments, hydration is key to sustaining energy throughout long days.
  • Immunity & Recovery: Proper hydration strengthens the body’s defenses against seasonal illnesses and supports recovery after activity.

“Families in the UAE live fast-paced, high-demand lives, often in extreme heat or air-conditioned environments that contribute to dehydration,” said Arsh Mehta, Founder of Cancro. “At Cancro, we believe hydration should be about more than quenching thirst — it’s about supporting wellbeing in a holistic way. With advanced hydration solutions like deuterium-depleted water, we aim to help families feel stronger, more focused, and more resilient every day.”

Cancro is encouraging UAE families to see hydration not as routine, but as a daily health investment — one that supports sharper minds, stronger immunity, and better energy for both children and parents.

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Hospitality

DIVE INTO GREATNESS: SUN DIVING WELCOMES WORLD CHAMPION FREEDIVER ALESSIA ZECCHINI TO SUN SIYAM OLHUVELI

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Alessia Zecchini, world champion freediver, in yellow and black wetsuit smiling by the ocean before diving event at Sun Siyam Olhuveli.

Sun Diving is proud to present a one-of-a-kind ocean experience with world champion freediver Alessia Zecchini on 13th October 2025. The event will be held at Sun Siyam Olhuveli’s Sunrise Beach from 4:00 PM to 5:30 PM. Guests will have the rare opportunity to meet the athlete recognized as “The Deepest Woman in the World.”

Born in Rome in 1992, Alessia began freediving training at just 13 years old and went on to set multiple world and European records. She was the first woman to dive to 100 meters in free immersion and has since reached the deepest at 123 meters in constant weight with monofin. Her inspiring career has been celebrated worldwide, including in the movie Vertical Breath and the acclaimed Netflix documentary The Deepest Breath. Today, she continues to push boundaries while sharing her passion for the ocean and the importance of its conservation.

This unique guest engagement by Sun Diving offers dive enthusiasts the chance to meet Alessia during an informative talk. She will share her journey and experiences in freediving, reflect on her accomplishments, and discuss ocean preservation and breath control. Following her talk, a Q&A session will allow guests to connect directly with Alessia and the Sun Diving team. Sun Diving will also host an interactive beach experience where guests can try scuba and snorkel gear in shallow water with instructors. Guests can capture photos and autographs from Alessia and explore the dive booth to learn about the world of diving and special offers at Sun Diving.

“Welcoming Alessia Zecchini is an honor for us and an inspiration for our guests,” said Ahmed Nihaan, Dive Center Manager at Sun Siyam Olhuveli. “Her achievements beneath the waves embody both human potential and the importance of protecting our oceans.”

Sun Diving, the official diving arm of Sun Siyam Group, offers SSI-certified courses, snorkelling, freediving, and specialty programs across its Maldives properties. As a subsidiary, it enhances guest experiences with curated dive packages, illustrated dive maps, lifeguard programs, and eco-focused initiatives, positioning Sun Siyam as a leader in sustainable and memorable ocean adventures.

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