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The Role of Artificial Intelligence in Taking Hospitality to the Next Level

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AI in Hospitality

By: Moe Raslan, Regional Sales Director MENA, CommScope Ruckus Networks

The hospitality industry, like many others, has undergone a profound transformation catalyzed by the COVID-19 pandemic. Despite the challenges, this crisis prompted a reimagining of traditional practices, leading to the integration of innovative technologies that are reshaping the guest experience. Among these technologies, Artificial Intelligence (AI) has emerged as a key player in revolutionizing how hotels interact with their guests and optimize their operations.

As the industry gradually recovers from the pandemic’s impact, hotels have had to exceed the heightened expectations of a tech-savvy and health-conscious customer base. One of the most notable changes has been the shift toward contactless experiences. AI has played a pivotal role in enabling seamless check-ins, check-outs, and other guest interactions. By leveraging AI-driven self-service kiosks and mobile apps, hotels are enhancing guest convenience while reducing physical touchpoints, ensuring safety and comfort.

The advancements in AI have also led to the rise of smart hotels, where predictive analytics and data-driven insights create a tailored experience for each guest. These technologies allow hotels to anticipate guest preferences, offering personalized services that go beyond a mere stay. From room preferences based on previous visits to suggesting dining options aligned with dietary requirements, AI enhances the overall guest journey, fostering loyalty and positive reviews.

Hospitality Market in the Middle East

According to data from UNWTO, the Middle East is the first region in the world to recover to pre-pandemic numbers in Q1 2023. Dubai alone received 14.36 million international visitors in 2022, a difference of 97% YoY from 2021. The Middle East travel and tourism sector contributed to $327 billion to the regional economy. Anticipating robust expansion, projections by the World Travel and Tourism Council reveal that the regional sector’s GDP contribution will exceed $413.2 billion by the end of the year.

Efficiency and Sustainability: AI-Enabled Operational Excellence

A significant aspect of AI’s impact on the hospitality sector lies in operational efficiency. As hotels navigate through a challenging economic landscape, the ability to optimize costs while maintaining service quality is paramount. Integrated IT and Operations Technology (OT) solutions powered by AI enable hotels to streamline various processes, from energy management to asset tracking. This not only drives cost savings but also contributes to the industry’s growing focus on sustainability. AI-driven insights help hotels monitor and regulate energy consumption, contributing to both environmental conservation and cost reduction.

Security is another critical dimension where AI is making substantial headway. In an environment prioritizing guest and staff safety, AI-powered surveillance systems can proactively identify suspicious activities and ensure secure access control. Lost keycards can be tracked to prevent unauthorized entry, enhancing both security and peace of mind for guests and personnel. Additionally, AI-equipped devices such as panic buttons provide immediate assistance to employees in uncomfortable situations, fostering a secure environment.

Optimizing Networks for Seamless Experiences

The integration of AI isn’t limited to guest interactions and security; it extends to network management and analytics. A robust network infrastructure is foundational for delivering exceptional guest experiences. AI-driven network analytics, offered by solutions like RUCKUS Analytics, empowers hotels to monitor and optimize their networks in real-time. This ensures a seamless Wi-Fi experience, which has become a key determinant in guest satisfaction. Machine learning algorithms provide insights that might have been overlooked using traditional analysis methods, allowing hotels to proactively address network issues and minimize disruptions.

As hotels continue to adapt and evolve in this dynamic landscape, the relevance of AI will only grow stronger. From enhancing guest experiences to improving operational efficiency and security, AI is redefining the hospitality industry. As guests demand more personalized, seamless, and sustainable experiences, AI is not just a technological tool but a strategic imperative that enables hotels to exceed expectations and thrive in the post-pandemic era. With the right blend of AI technologies and a solid network foundation, hotels can confidently embrace the “new norm” and set a new standard of excellence in hospitality.

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Menzies Aviation net zero targets approved by SBTi

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Menzies Aviation is pleased to announce that the Science Based Targets initiative (SBTi) has approved its science-based targets to reach net-zero greenhouse gas emissions across the value chain by 2045. This includes a 50% near-term reduction in scope 1 and 2 GHG emissions by 2030 from its 2022 baseline, and in scope 3 GHG emissions of between 30% and 42% within the same timeframe.

This milestone underscores Menzies’ commitment to strong sustainability leadership, and environmental stewardship, taking a proactive approach to combating climate change. By setting and pursuing ambitious, science-based targets, it is not only reducing its own footprint but setting a benchmark for the aviation services industry.

To reach its ambitious targets, Menzies’ industry-leading All In plan for a fair and sustainable future includes ambitious goals across four key pillars: the Environment, People, Safety and Ethics. Recognizing the urgency to act on climate change and limit global warming to 1.5°C, the plan is designed to drive positive change and progress its material ESG priorities.

Among its notable achievements since the launch of its All In plan in 2021, the company has invested significantly in the transition to electric and lower emission Ground Support Equipment (GSE) where airport infrastructure allows. In its 2023 Annual Review & Sustainability Report, it announced 17% of all GSE equipment was now electric across the business, increasing to 48% in Europe, demonstrating good progress ahead of its goal of 25% by 2025. 

Its investment in solar panels, smart building technologies and circular cargo packaging solutions is further aiding emissions reductions. Separately, its partnerships with the Climate Impact Partner’s Million Mangroves project, continues to demonstrate its commitment to tackling climate change through the removal of carbon from the atmosphere and the restoration of ecosystems.

John Geddes, Chief Governance & Sustainability Officer & Company Secretary, said: “We are thrilled to announce that our 2045 net zero targets have been approved by the SBTi, making us the first major aviation services provider to achieve this important validation. Decarbonisation is an imperative for a sustainable aviation future – one we are committed to achieving with our net-zero targets, but there are many other facets to our All In plan that will deliver value for our business and stakeholders and support our growth in a sustainable way well into the future.”

Katy Reid, Head of Sustainability and Corporate Responsibility, added: “With our net-zero targets approved by SBTi, now the real work begins. Our commitment to progress against our goals and targets has never been more important. By taking bold steps to reduce the impact our business has on climate change and the natural environment, while mitigating the risks our business faces because of climate change, we believe we will play our part in delivering a sustainable, net zero future for Menzies, and for aviation.”

The Science Based Targets initiative (SBTi) is a corporate climate action organization that enables companies and financial institutions worldwide to play their part in combating the climate crisis. It defines and promotes best practice in science-based target setting and independently assesses companies’ targets.

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THE OBEROI GROUP LAUNCHES THE OBEROI RESIDENTIAL SUITES AT THE OBEROI, MUMBAI

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Situated at prestigious Nariman Point on Marine Drive with breath-taking views of the Arabian Ocean and the shimmering lights of Queen’s Necklace, The Oberoi, Mumbai has long been regarded as one of the city’s finest luxury hotels.

Following the recent introduction of 20 Oberoi Residential Suites, guests now have the opportunity to experience unparalleled residential living for extended stays like never before. The Oberoi Residential Suites have a distinctive residential ambiance with contemporary aesthetics. The interiors exude sophistication and tranquillity. A calming palette of smooth greys, rich browns, and deep teal is accentuated by vibrant modern art and artefacts.

Designed by the award-winning design firm, Architecture Discipline, The Oberoi Residential Suites come in two variants: Bay View Residential Suites spanning 115 square metres and Luxury Residential Suites covering 87 square metres. Both suite categories include a master bedroom with a large walk-in wardrobe, an ensuite bathroom, and a dressing area. Luxury Residential Suites feature a private study area, while the Bay View Residential Suites offer a separate study room. Each suite boasts expansive living and dining areas with breath-taking views through picture frame windows. Additionally, every suite is equipped with a well-appointed and fully functioning kitchen.

Mr. Vikram Oberoi, CEO of The Oberoi Group, emphasised, “The Oberoi Residential Suites herald a new era of modern urban living in one of Asia’s most vibrant cities. The suites are a perfect blend of refined aesthetics and convenience, embellished with unparalleled hospitality for which Oberoi is renowned.

Mr. Amit Kaul, Vice President and General Manager of The Oberoi, Mumbai, further elaborated, “We are delighted to introduce The Oberoi Residential Suites, boasting modernity, exceptional amenities, and the city’s most prestigious address. We promise guests unparalleled service with genuine care and attention to the smallest of details, encapsulating the true essence of Oberoi hospitality.

Residents of The Oberoi Residential Suites also enjoy exclusive access to facilities and services at The Oberoi, Mumbai further enhancing their luxurious living experience.

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RAK Leisure Partners with RIKAS Hospitality Group to Launch New Culinary Experience in Ras Al Khaimah

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RAK Leisure announces its strategic partnership with Dubai-based RIKAS Hospitality Group, known for its award-winning dining establishments, marking a significant milestone in enhancing the culinary landscape at Jebel Jais in Ras Al Khaimah.

The successful partnership was officially announced at a signing ceremony at the RIKAS offices in Dubai, attended by Steven Bishop, General Manager of RAK Leisure, and Rizwan Kassim, Founder & Managing Partner at RIKAS Hospitality Group, along with other key stakeholders.

Through this collaboration, RAK Leisure aims to introduce the first grill and fire-infused dining concept in Jebel Jais, set to open in Q1 2025. RIKAS Hospitality Group, the creative force behind popular venues including Twiggy, La Cantine du Faubourg, Lana Lusa, Mimi Kakushi and Ninive will bring its culinary innovation and authentic hospitality concepts to this venture, creating a one-of-a-kind experience atop Jebel Jais.

Steven Bishop, General Manager of RAK Leisure, commented on the partnership: “We are delighted to partner with RIKAS Hospitality Group to elevate dining experiences on Jebel Jais. This venture embodies our commitment to exceptional food and unforgettable moments. As Ras Al Khaimah continues to grow as a top tourist destination, this unique dining concept will help us diversify and enhance the culinary offerings within the Emirate.”

The unique dining concept at Jebel Jais seamlessly blends Ras al Khaimah’s geology and flora, enriching visitors’ experiences by fostering a deeper connection to the area’s beauty and flavour through an exceptional dining setup. Set against the stunning backdrop of the Hajar mountains, this new venue will cater to locals and tourists alike with an exclusive menu featuring mouthwatering dishes with a fire twist, crafted from locally sourced ingredients.

Rizwan Kassim, Founder & Managing Partner at RIKAS Hospitality Group said: “We are thrilled to expand our culinary footprint beyond the Emirate of Dubai and venture into the mountainous region in Ras Al Khaimah. Partnering with RAK Leisure on this innovative project is an exciting opportunity to bring our signature dining experiences to a new audience and to new heights. We are particularly excited about seamlessly integrating this concept into the natural diverse flora and fauna that can be found in and around the Jebel Jais area.

RAK Leisure’s current portfolio includes several food and beverage outlets under the brand “Puro” that enhance Ras Al Khaimah’s appeal as a must-visit destination. These include the UAE’s highest restaurant, 1484 by Puro, Puro Express, The View by 1484, and SYR.UP by Puro. With the new partnership  RAK Leisure remains committed to expanding its offerings by introducing innovative culinary concepts to delight its visitors.

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