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The Role of Artificial Intelligence in Taking Hospitality to the Next Level

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AI in Hospitality

By: Moe Raslan, Regional Sales Director MENA, CommScope Ruckus Networks

The hospitality industry, like many others, has undergone a profound transformation catalyzed by the COVID-19 pandemic. Despite the challenges, this crisis prompted a reimagining of traditional practices, leading to the integration of innovative technologies that are reshaping the guest experience. Among these technologies, Artificial Intelligence (AI) has emerged as a key player in revolutionizing how hotels interact with their guests and optimize their operations.

As the industry gradually recovers from the pandemic’s impact, hotels have had to exceed the heightened expectations of a tech-savvy and health-conscious customer base. One of the most notable changes has been the shift toward contactless experiences. AI has played a pivotal role in enabling seamless check-ins, check-outs, and other guest interactions. By leveraging AI-driven self-service kiosks and mobile apps, hotels are enhancing guest convenience while reducing physical touchpoints, ensuring safety and comfort.

The advancements in AI have also led to the rise of smart hotels, where predictive analytics and data-driven insights create a tailored experience for each guest. These technologies allow hotels to anticipate guest preferences, offering personalized services that go beyond a mere stay. From room preferences based on previous visits to suggesting dining options aligned with dietary requirements, AI enhances the overall guest journey, fostering loyalty and positive reviews.

Hospitality Market in the Middle East

According to data from UNWTO, the Middle East is the first region in the world to recover to pre-pandemic numbers in Q1 2023. Dubai alone received 14.36 million international visitors in 2022, a difference of 97% YoY from 2021. The Middle East travel and tourism sector contributed to $327 billion to the regional economy. Anticipating robust expansion, projections by the World Travel and Tourism Council reveal that the regional sector’s GDP contribution will exceed $413.2 billion by the end of the year.

Efficiency and Sustainability: AI-Enabled Operational Excellence

A significant aspect of AI’s impact on the hospitality sector lies in operational efficiency. As hotels navigate through a challenging economic landscape, the ability to optimize costs while maintaining service quality is paramount. Integrated IT and Operations Technology (OT) solutions powered by AI enable hotels to streamline various processes, from energy management to asset tracking. This not only drives cost savings but also contributes to the industry’s growing focus on sustainability. AI-driven insights help hotels monitor and regulate energy consumption, contributing to both environmental conservation and cost reduction.

Security is another critical dimension where AI is making substantial headway. In an environment prioritizing guest and staff safety, AI-powered surveillance systems can proactively identify suspicious activities and ensure secure access control. Lost keycards can be tracked to prevent unauthorized entry, enhancing both security and peace of mind for guests and personnel. Additionally, AI-equipped devices such as panic buttons provide immediate assistance to employees in uncomfortable situations, fostering a secure environment.

Optimizing Networks for Seamless Experiences

The integration of AI isn’t limited to guest interactions and security; it extends to network management and analytics. A robust network infrastructure is foundational for delivering exceptional guest experiences. AI-driven network analytics, offered by solutions like RUCKUS Analytics, empowers hotels to monitor and optimize their networks in real-time. This ensures a seamless Wi-Fi experience, which has become a key determinant in guest satisfaction. Machine learning algorithms provide insights that might have been overlooked using traditional analysis methods, allowing hotels to proactively address network issues and minimize disruptions.

As hotels continue to adapt and evolve in this dynamic landscape, the relevance of AI will only grow stronger. From enhancing guest experiences to improving operational efficiency and security, AI is redefining the hospitality industry. As guests demand more personalized, seamless, and sustainable experiences, AI is not just a technological tool but a strategic imperative that enables hotels to exceed expectations and thrive in the post-pandemic era. With the right blend of AI technologies and a solid network foundation, hotels can confidently embrace the “new norm” and set a new standard of excellence in hospitality.

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Cancro Calls for a Fresh Look at Hydration as UAE Families Return to Routine

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Cancaro's product lineup

As wellness becomes a top priority for UAE families, Cancro, a wellness-focused hydration company, is calling for a rethink of how families stay hydrated during the busy season ahead.  With the UAE’s long, hot climate and demanding routines, hydration plays a critical role in maintaining focus, energy, and immunity — yet it is often overlooked.

What makes Cancro’s approach different is its use of deuterium-depleted water (DDW). Most water contains a small amount of deuterium, a naturally occurring form of hydrogen sometimes referred to as heavy hydrogen.  In high amounts, deuterium can slow down how efficiently cells produce energy.

DDW has much of this deuterium removed, making it lighter. Early research suggests that it may support healthier cell function, improved energy, and faster recovery — benefits that align with today’s wellness-driven lifestyles.

Health specialists point to three areas where hydration is especially important for families in September:

  • Focus & Learning: Even mild dehydration can affect concentration and memory, making it harder for children to perform at school.
  • Energy & Productivity: For parents balancing work and family commitments, hydration is key to sustaining energy throughout long days.
  • Immunity & Recovery: Proper hydration strengthens the body’s defenses against seasonal illnesses and supports recovery after activity.

“Families in the UAE live fast-paced, high-demand lives, often in extreme heat or air-conditioned environments that contribute to dehydration,” said Arsh Mehta, Founder of Cancro. “At Cancro, we believe hydration should be about more than quenching thirst — it’s about supporting wellbeing in a holistic way. With advanced hydration solutions like deuterium-depleted water, we aim to help families feel stronger, more focused, and more resilient every day.”

Cancro is encouraging UAE families to see hydration not as routine, but as a daily health investment — one that supports sharper minds, stronger immunity, and better energy for both children and parents.

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DIVE INTO GREATNESS: SUN DIVING WELCOMES WORLD CHAMPION FREEDIVER ALESSIA ZECCHINI TO SUN SIYAM OLHUVELI

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Alessia Zecchini, world champion freediver, in yellow and black wetsuit smiling by the ocean before diving event at Sun Siyam Olhuveli.

Sun Diving is proud to present a one-of-a-kind ocean experience with world champion freediver Alessia Zecchini on 13th October 2025. The event will be held at Sun Siyam Olhuveli’s Sunrise Beach from 4:00 PM to 5:30 PM. Guests will have the rare opportunity to meet the athlete recognized as “The Deepest Woman in the World.”

Born in Rome in 1992, Alessia began freediving training at just 13 years old and went on to set multiple world and European records. She was the first woman to dive to 100 meters in free immersion and has since reached the deepest at 123 meters in constant weight with monofin. Her inspiring career has been celebrated worldwide, including in the movie Vertical Breath and the acclaimed Netflix documentary The Deepest Breath. Today, she continues to push boundaries while sharing her passion for the ocean and the importance of its conservation.

This unique guest engagement by Sun Diving offers dive enthusiasts the chance to meet Alessia during an informative talk. She will share her journey and experiences in freediving, reflect on her accomplishments, and discuss ocean preservation and breath control. Following her talk, a Q&A session will allow guests to connect directly with Alessia and the Sun Diving team. Sun Diving will also host an interactive beach experience where guests can try scuba and snorkel gear in shallow water with instructors. Guests can capture photos and autographs from Alessia and explore the dive booth to learn about the world of diving and special offers at Sun Diving.

“Welcoming Alessia Zecchini is an honor for us and an inspiration for our guests,” said Ahmed Nihaan, Dive Center Manager at Sun Siyam Olhuveli. “Her achievements beneath the waves embody both human potential and the importance of protecting our oceans.”

Sun Diving, the official diving arm of Sun Siyam Group, offers SSI-certified courses, snorkelling, freediving, and specialty programs across its Maldives properties. As a subsidiary, it enhances guest experiences with curated dive packages, illustrated dive maps, lifeguard programs, and eco-focused initiatives, positioning Sun Siyam as a leader in sustainable and memorable ocean adventures.

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THE RETURN OF JAZZ & JUICE NIGHTS AT CUCINA, THE PALM

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Three-piece jazz trio performing live at Cucina The Palm during Jazz and Juice Nights, featuring upright bass, piano, and drums against decorative wall backdrop.

Jazz, cocktails and Italian flair are back! Cucina, The Palm is bringing back its much-loved Jazz & Juice Nights, starting Friday, 3rd October, where live music, Italian dining, and vibrant energy set the scene for an unforgettable night.

Every Friday and Saturday from 7pm to midnight, Cucina comes alive with a dynamic three-piece jazz trio led by award-nominated arranger and composer Rudo Pieterse on upright bass and vocals, accompanied by Jose Roman Nunez on piano and Janelle Bernado on drums. Their soulful melodies and lively rhythms fill the restaurant with energy, immersing guests in the sounds of classic jazz and the warm ambience of an Italian piazza.  

Guest can enjoy two hours of unlimited beverages for just AED 165, featuring Italian classics such as the timeless Negroni and refreshing Aperol Spritz, alongside the Hugo Spritz and the restaurant’s signature Cucina Spritz – a mix of Martini Fiero, Martini Ambrato, berry shrub, sparkling wine, and chocolate bitters. Wine lovers can also explore Cucina’s unique wines-on-tap selection and savour an impressive selection of reds, whites and rosés.

For those seeking a complete dining experience, Cucina’s a la carte menu celebrates the essence of Italy. Guests can indulge in freshly made pasta, wood-fired pizzas, and other Italian favourites, all crafted with fresh ingredients and time-honored recipes. Each dish is designed to complement the live entertainment and drinks, transporting diners to the heart of Italy for a truly immersive experience. 

With the trio’s vibrant performances, Cucina’s lively yet sophisticated ambiance, inventive drinks offering and delicious à la carte options, Cucina’s Jazz & Juice Nights deliver the perfect weekend ritual – ideal for long evenings of dining, sipping and soaking up the atmosphere.

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