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A Suite Deal: How Epicor Sets Middle East Manufactures Up for Digital Success

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ERP Solutions

Amidst evolving technology, ERP solutions are entering a transformative phase, driven by advancing AI integration. This rapid change has called the Integrator to interview with Mr. Vibhu Kapoor, Regional VP for the Middle East, Africa, and India, Epicor. In this role, he leads the expansion of Epicor business across the region. Exploring AI integration and cloud-native evolution, we delve into ERP solutions and Epicor innovations in this segment, and their major successes.

How is the role of ERP evolving, and what are the key changes that businesses should be mindful of when considering the adoption of ERP solutions for their operations?

Enterprise Resource Planning (ERP) stands on the cusp of another evolutionary phase today. Over the past 50 years, this technology has transformed to reach its present state. Yet, further transformation is underway, characterized by the integration of AI directly within the ERP framework. While ERP solutions are already accessible through the cloud, there is a deeper push towards full cloud-native integration. Moreover, ERP’s evolution aligns with the data-centric nature of today’s global economies. It must effectively harness the data existing within an organization. It is this progression that is defining the trajectory of ERP technology.

Turning to the crucial question you raised about what organizations should prioritize when adopting ERP, the initial step is to comprehend the purpose behind seeking an ERP solution. Viewing ERP as more than a mere remedy for specific current business challenges is imperative. Instead, it should be regarded as a strategic asset that contributes to long-term objectives, and extending value beyond immediate challenges. A holistic approach considers digital strategy alignment and recognizes the importance of ERP as a foundational element. While scalability and cloud integration matter, the focus is on complete cloud-native integration, spanning databases to analytics. Industry alignment is crucial, ensuring ERP accommodates specific functionalities and business needs, for informed decisions and operational success.

How does Epicor distinguish itself from competitors? Furthermore, could you elaborate on how your solutions contribute to enhancing transparency of operations and supply chain?

In the competitive landscape, Epicor sets itself apart through a combination of unique attributes. Each player in the market possesses its own strengths and specialties. We at Epicor, with our flagship ERP solution, Epicor Kinetic, have etched a distinct niche by catering to enterprises, particularly in the manufacturing sector, while concurrently emerging as a preferred cloud vendor. This strategic positioning enables us to be the top-of-mind choice for businesses seeking cloud-based solutions. This positioning has become a hallmark of our identity.

Another pivotal factor distinguishing us is our proactive approach to challenges. Recently, we launched our Data Center offering, hosted on Microsoft Azure, in the UAE. This initiative underscores our commitment to regional customers by addressing concerns such as latency, data governance, and sovereignty issues. By preemptively establishing a locally delivered cloud solution, we mitigate potential hurdles, showcasing our forward-looking approach and dedication to customer-centric solutions. This initiative reinforces our competitive advantage and sets us apart.

Epicor bridges the gap between SMEs and large enterprises, offering unparalleled adaptability and scalability. Our solutions serve diverse clients, from mid-market to multi-billion-dollar conglomerates, seamlessly transitioning across scales. Moreover, our industry-specific focus, especially in manufacturing, is powered by Epicor Kinetic, addressing unique needs with a modular approach and industry expertise.

In summary, Epicor stands out from the competition by three defining factors. Our cloud-first approach, complemented by industry specialization, and the capability to cater to businesses of varying scales, positions us favorably in the market. By consistently meeting the dynamic demands of SMEs, facilitating smooth transitions to enterprise-level operations, and honing in on industry-specific requirements, we offer a comprehensive value proposition that distinctly sets us apart from the competition.

Could you please explain the significance of EPICOR solutions beyond the core ERP, such as content management and data analysis? How do these offerings bring value to businesses?

When we discuss ERP, the focus often remains on the comprehensive suite of functions it encompasses, including finance, inventory, supply chain, HR, CRM, and more. However, Epicor goes a step further by offering specialized solutions beyond the traditional ERP framework. Let’s delve into a few of these offerings and understand the benefits they deliver.

First consider Epicor Enterprise Content Management (ECM). This product is a game-changer in document management practices. It leverages intelligent data capture and machine learning, incorporating substantial AI elements. ECM automates processes like invoice handling through well-defined workflows. The result? Enhanced accuracy, reduced processing time, and heightened productivity. Businesses of varying sizes find value in this solution, making it a popular choice.

Another notable offering tailored particularly for the manufacturing sector is the Epicor Advanced Manufacturing Execution System (MES). Operating within the framework of industry 4.0, this powerful solution optimizes manufacturing processes. It achieves this by providing real-time visibility, control, and insights into production operations. The outcome is heightened efficiency, cost reduction, and overall productivity enhancement. MES not only monitors production in real time but also efficiently manages shop floor resources, leading to significant efficiency gains.

Importantly, this solution empowers decision-making from the shop floor to the top floor. While traditional ERPs often focus on top and mid-level management, MES extends its reach to data generated by production machinery itself. This capability provides a holistic view of operations and informs better decision-making at all levels.

Moving forward, Epicor CPQ (Configure, Price, Quote) emerges as a critical solution in our portfolio. CPQ simplifies and automates processes across three key departments: sales, engineering, and manufacturing. It offers dynamic 2D and 3D product configuration through visualization tools. These tools empower sales teams, distributors, and even website visitors to understand complex product offerings in a visually comprehensible manner. This is especially useful for industries like retail and construction, where customized solutions are integral.

Lastly, Epicor Financial Planning and Analysis (EFP&A) is another of our standout products, offering budgeting, planning, forecasting, reporting, and consolidation atop the ERP in a user-friendly platform. With a modular approach, it enables building on existing ERP foundations, introducing solutions like ECM, Advanced MES, or CPQ as required. Even non-Epicor ERP businesses can adopt and integrate these solutions. The extended offerings from Epicor transcend traditional ERP capabilities, enhancing operational efficiency by addressing specific business needs.

How does the cloud contribute to improving data accessibility, availability, and security for businesses?

The cloud offers a streamlined infrastructure, reducing capital requirements and complexity compared to hardware ownership. Businesses gain a comprehensive package encompassing software, hardware, databases, and security, tailored to their ERP solution. Cloud-based ERP solutions enable seamless scalability, flexible workflow adaptation, and eliminate the burden of upgrade cycles for existing on-premise customers. Maintenance, security, and refreshes are managed externally, freeing resources from operational concerns. Transitioning to cloud ERP minimizes physical infrastructure management challenges, ensuring data management, accessibility, and security while reducing costs.

Can you provide some examples of recent business successes through your engagement with your channel partners?

The Epicor partner ecosystem is a crucial facet of our operational ecosystem. Our qualified partners, not only provide wide-scale reach but also bring tailored expertise to diverse markets across the Middle East.

A recent noteworthy accomplishment involves our success with Abu Dhabi Precast (ADP), made possible through our partnership with Index Infotech. Our joint efforts with this partner resulted in a tailor-made implementation of Epicor Kinetic deployed in the cloud, aligned precisely with ADP’s requirements. ADP, operating in the precast and concrete manufacturing industry, sought a solution that addressed their unique needs. Through our partnership with Index Infotech, renowned for their vertical expertise, we provided a comprehensive solution not only for ADP but also for the broader precast industry.

ADP’s journey with Epicor Kinetic has been transformational. The solution enabled them to meticulously track budgets and expenditures across all phases of production, transportation, and site installation. This granular visibility translates to optimizing resource allocation, achieving cost savings of at least 5% in raw material expenses, and boosting overall efficiency. The cloud-based nature of the solution has further empowered their remote workforce and diverse sites by enabling real-time connectivity and intuitive access to critical data.

The remarkable outcome is evident in ADP’s swift achievement of full return on investment within just two years. This accomplishment goes beyond the initial implementation, reflecting our commitment to continuous improvement through ongoing upgrades and enhancements.

Looking ahead to 2024, what are your goals and aspirations for the Middle East and region?

Looking ahead to 2024, our focus remains unwavering as we strive to elevate our Epicor visibility and value proposition within the community. Our primary objective is to continually emphasize the value of our solutions amidst market trends. Additionally, we are committed to the ongoing empowerment and skill enhancement of our channel partners, ensuring their readiness to cater to diverse industries and sub-verticals. Recruiting specialized partners for key solutions like ECM, manufacturing execution systems, and CPQ is a priority, while also meeting the surging demand from government initiatives and leveraging the power of data through a data-driven ERP, constitutes pivotal objectives for the coming year.

 

 

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Big Ticket joins DP World ILT20 Season 4 as Official Partner

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A professional cricket player for the Desert Vipers in mid-swing during a match. The batsman is wearing a dark green and black patterned jersey with red accents, a red helmet, and black protective leg pads. He is holding a wooden cricket bat high in a follow-through motion after playing a shot. The background shows a crowded stadium with purple and blue seating and a "DP World" branded wicket.

Big Ticket, the largest and longest-running guaranteed raffle draw in the Middle East (known for cash prizes, dream luxury cars, gold bars and coins) has joined the DP World International League T20 Season 4 as an Official Partner.

In recent years, Big Ticket has become more than just a raffle, it has gained the reputation of being a brand built around rewarding dreams and celebrating ambition, growing into one of the region’s largest and one of the most anticipated monthly draws in the UAE.

DP World ILT20 – the 34-match cricketing extravaganza – the biggest T20 tournament in the region featuring some of the most renowned global cricket stars is currently being played at the Dubai International Stadium, Zayed Cricket Stadium, Abu Dhabi and Sharjah Cricket Stadium.

A cricket player from the Abu Dhabi Knight Riders standing at the crease, ready to receive a ball. The player is dressed in a purple and gold uniform with matching gold-colored leg pads and a gold helmet. He holds the bat upward in a standard batting stance. The stadium background features blue seats, a "UAE Cricket" sign, and another player in an orange uniform in the distance.

DP World ILT20 Head of Partnerships Ishan Chopra: “We are delighted to welcome a UAE born raffle giant like Big Ticket as an Official Partner of the DP World ILT20. Their legacy of helping dreams come true aligns perfectly with our vision of delivering unforgettable, fan-first experiences across the league. This partnership strengthens our commitment to creating moments of excitement both on and off the field, and we look forward to elevating Season 4 together. With a household name like Big Ticket on board, we are confident of unlocking even more opportunities for fans to engage, celebrate and go All In for Cricket.”

Meanwhile, DP World ILT20 match tickets across all categories are available for the remaining tournament matches. Various spectator stand tickets start at AED 20 and hospitality packages start from AED 325. Fans can also book the new Sixes Lounge experience for AED 395, which includes unlimited food and beverages. Tickets can be purchased by visiting tickets.ilt20.ae or Virgin Megastores.

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The Maritime Standard Awards 2025 winners list showcases high levels of innovation and operational excellence across the maritime sector

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The maritime sector’s leading awards event, The Maritime Standard (TMS) Awards 2025, has announced this year’s winners, honoring outstanding companies and industry leaders from across the Middle East and Indian Subcontinent. The Awards showcased achievement and innovation in 25 categories covering shipping, logistics, ship repair, offshore services, marine technology and related sectors, as well as a series of special awards for individual achievement. The prestigious event took place at Atlantis The Palm, Dubai on October 29th, attracting over 1000 senior executives, decision-makers and industry leaders, from the region, and across the globe.

Held under the patronage of H.H. Sheikh Ahmed bin Saeed Al Maktoum, President of the Dubai Civil Aviation Authority, Chairman of Dubai Airports, and Chairman and Chief Executive of Emirates Airline and Group, the event recognised organisations and individuals for setting new standards in operational excellence and leadership in the sector amid significant shifts in the industry, including decarbonisation, digitalization, and a renewed emphasis on supply chain resilience. From clean-fuel projects and AI-powered port operations to international collaborations that boost trade efficiency, the 2025 Awards showcased the industry’s progress in turning goals into tangible outcomes.

The evening was hosted by Yalda Hakim, a renowned international correspondent and documentary filmmaker, whose engaging presence added distinction to the occasion. The keynote address was delivered by Captain Abdulkareem Al Masabi, CEO of ADNOC Logistics and Services, who shared valuable insights on the evolving maritime landscape and the UAE’s leadership in advancing sustainable and innovative practices across the sector.

Clive Woodbridge, Editor of The Maritime Standard and Chairman of the Judging Panel, stated, “This year’s competition was exceptionally tough, and we received an unprecedented number of entries across all categories. Each finalist demonstrated remarkable achievements and operational standards over the past year, which underlines the significant advances that continue to be made in the regional maritime sector.”

A rigorous assessment process was conducted as part of the award selections, and this was supervised by an independent panel of distinguished judges that included some of the most prominent names in the maritime industry.

Trevor Pereira, Managing Director of The Maritime Standard, commented, “These Awards are not just about celebrating success, but also about encouraging excellence. This year’s event recognised innovative concepts, exciting new initiatives, and outstanding performance standards. As the region continues to expand its maritime infrastructure and digital port systems, with significant developments across the Middle East and the Indian Subcontinent, events like The Maritime Standard Awards play a key role in reinforcing its position as a global leader in shipping and maritime.”

 Reaction from the individual winners on the night of October 29th was highly appreciative. Captain Mohamed Al Ali, Senior Vice President, Operations (Offshore Logistics), at ADNOC L&S, who received the Outstanding Achievement Award, added: “It was one of the greatest honours of my professional career to receive this Award. It really means a lot to me to have TMS recognise the years of dedication and hard work.”

Tony Dagher, the Founder and Managing Director of TMC Shipping Group was the recipient of the Young Person in Shipping and was similarly honoured. He said: “I have been fortunate to have had great support from many people during my journey in shipping, and to have a fantastic team around me now. This Award is as much for them as it is for me.

Over the past 12 years The Maritime Standard Awards has consolidated its standing as one of the most prominent annual gatherings within the global maritime calendar, gaining worldwide recognition for recognising excellence and promoting a more resilient and sustainable maritime future.

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Deep Dive Dubai Launches Sunken City Walk, a Cinematic Underwater Experience that Makes Adventure Just a Step Away

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Deep Dive Dubai

Deep Dive Dubai has unveiled its newest attraction for experience seekers with the launch of Sunken City Walk. The guided underwater activity invites guests to step into a cinematic cityscape filled with surreal details. From an underwater swing and motorbike to a café table that looks straight out of a movie scene, this is Dubai’s latest must-try attraction.

Deep Dive Dubai

The hour-long journey begins with a full briefing and safety overview, followed by guests changing into wetsuits and equipment provided on-site. They then join trained instructors for a 20-minute guided underwater walk through the Sunken City—an accessible, certification-free experience that requires no swimming skills, making it ideal for guests aged 10 and above. Currently offered at an introductory price of AED 600, with an optional 30-second keepsake video for AED 200, the experience is currently available in four daily slots at 11 AM, 12 PM, 2pm, and 3pm.

Jarrod Jablonski, Director, Deep Dive Dubai, said that “With Sunken City Walk, we’re continuing to shape Dubai’s reputation as a city of unforgettable experiences. It’s a unique attraction that reflects Dubai’s spirit, where visitors can discover adventure in ways they never thought possible.”

The launch reflects a global trend that travellers are choosing experiences over possessions. Supporting this, Shamal’s Experience Economy Report stated that 75% of UAE residents are more willing to spend on experiences, with 80% allocating a dedicated monthly budget. The launch also aligns with Dubai’s commitment to strengthening its global tourism appeal. According to Dubai Department of Economy and Tourism (DET), the city welcomed 9.88 million international visitors in the first half of 2025, a six percent increase year-on-year, reinforcing its position as one of the world’s leading lifestyle and tourism hubs. Sunken City Walk at Deep Dive Dubai adds a new way for visitors to experience the city’s spirit of reinvention, where adventure is always just a step away.

While Sunken City Walk offers a first taste of underwater adventure, guests can plunge into the incredible world of diving at Deep Dive Dubai, choosing from experiences such as scuba diving, freediving, and specialised diving courses.

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