Ingram Micro, today announced a distribution agreement with Supermicro, a total IT solution provider for cloud, artificial intelligence (AI)/machine learning (ML), storage, and 5G/edge.

This collaboration authorizes Ingram Micro to distribute Supermicro’s selection of high-quality hardware for fully application-optimized server, storage, embedded/IoT, and workstation solutions across the United Arab Emirates, Saudi Arabia, Oman, Kuwait, Qatar, Lebanon, Jordan, Iraq, Bahrain, Pakistan, Egypt, Morocco, Tunisia, Algeria, Libya, Mauritania, Senegal, and Nigeria.

Dr. Ali Baghdadi, SVP & Chief Country Executive – MEA, Ingram Micro, commented, “We are thrilled to announce our new alliance with Supermicro. This collaboration emphasizes our unwavering dedication to delivering outstanding solutions to clients. Supermicro’s infrastructure products can help improve performance and utilization while reducing costs and expediting digital transformation for enterprises.”

“Supermicro is excited to collaborate with Ingram Micro to develop and deliver application-optimized server and storage systems in the Middle East and Africa,” said Don Clegg, Senior Vice President, Worldwide Sales, Supermicro. “With Ingram Micro’s strong regional presence, coupled with Supermicro’s time-to-market advantage, customers can expect to achieve higher system performance and lower TCO.”

Don’t miss the opportunity to explore Supermicro’s product portfolio at Ingram Micro Stand A1, Hall 2, at the GITEX EXPO this month. For more information, please get in touch with Razan Alsharane at Razan.Alsharane@ingrammicro.com.

The World’s Largest Tech Show Expands to New Heights, Showcasing the Future of AI and UAE’s Vision for Technology

Businesses across the world are greeting up to embark on an exhilarating journey into the heart of technological innovation as GITEX Global 2023, the 43rd edition of the world’s most iconic tech exhibition, opens its doors in the vibrant city of Dubai. This extraordinary event, a four-decade-strong pillar of the tech industry, is set to unite visionaries, investors, and tech enthusiasts from across the globe. With the theme “Imagine AI in Everything,” GITEX Global 2023 promises an immersive exploration of artificial intelligence’s far-reaching influence on modern life.

GITEX Global 2023 is poised to make history as it expands across not one but two colossal venues in Dubai – the Dubai World Trade Centre and Dubai Harbour. An astounding 41 halls of exhibition space will house tech giants and trailblazing startups specialising in AI, Cybersecurity, Mobility, Sustainable Tech, and a cornucopia of other cutting-edge fields.

Innovation Unleashed
Tech aficionados, industry leaders, and innovators are on the edge, eagerly awaiting five days of mind-bending conferences, hands-on workshops, carefully curated networking opportunities, and the chance to forge game-changing business partnerships. But that’s not all – attendees will also witness the unveiling of the latest technological wonders, some of which are still hidden from the public eye.
What sets GITEX Global 2023 apart is its unparalleled thematic focus on artificial intelligence. Over the past year, AI has stealthily infiltrated every facet of our lives, from healthcare and finance to transportation and entertainment, transforming industries and enhancing efficiency. GITEX Global 2023 aims to showcase the potential and reality of AI applications, revealing how they are slashing operating costs and revolutionising business operations.

“Earlier this year, we witnessed an astonishing 464% surge in email-based phishing attacks during the first half of 2023 compared to the previous year, all while the UAE maintained its position as the region’s cybersecurity stronghold. At GITEX 2023, Acronis is dedicated to meeting the pressing demand for robust cyber protection solutions in the Middle East, where research predicts cybercrime damage will escalate to $100 billion by 2025.
Furthermore, Acronis will discuss the prudent utilization of emerging technologies such as Artificial Intelligence, IoT, Quantum Computing, and 5G. These technologies, including deepfake in phishing attacks, cybercrime, and cyber threats, will be examined closely. Acronis takes pride in showcasing cutting-edge innovations in cyber protection, with a substantial focus on leveraging AI to combat cyberattacks” said Ziad Nasr, General Manager, Acronis Middle East.

A Festival of Innovation

The GITEX Global 2023 experience extends far beyond the main event. It’s a sprawling ecosystem comprising ten co-located shows, each an adventure in its own right. These include GITEX Global, AI Everything, GITEX Impact, Future Urbanism, GLOBAL Devslam, Superbridge Summit Dubai, Expand North Star, Fintech Surge, Future Blockchain Summit, and Marketing Mania. What unites them all is the spirit of innovation, collaboration, and the relentless pursuit of discovery.

“This is our third consecutive year participating at GITEX, and we’re excited about what’s in store. Exhibitions like these give us a great opportunity and platform to interact with people and potential customers and highlight what Cloudera can do by showing them the product experience first-hand.

Our focus at Gitex this year is on bringing Large Language Models (LLM) to companies instead of getting their data to the LLM. Cloudera enables customers to manage and unlock value from their data across private and public cloud environments. Generative AI and LLMs are only as good as the data they’ve been trained on, and they need the right context. For these models and AI to succeed, it must be trusted. And trusting AI starts with trusting your data.” said Ahmad Shakora, Group Vice President of Emerging Markets – Middle East, Turkey and Africa – at Cloudera.

UAE’s Vision for Tech

The core of GITEX Global 2023 lies in the United Arab Emirates’ vision for AI and technology. As the UAE continues to invest in groundbreaking technology and nurture an ecosystem where tech startups can thrive, the event is a testament to the nation’s commitment to becoming a global technology epicentre.
The countdown to GITEX Global 2023 is reaching its climax, and the excitement is palpable. This is the event where imaginations will run wild, innovations will take centre stage, and the future of technology will be unveiled. Brace yourself for a whirlwind five days of tech-driven excellence as GITEX Global 2023 invites the world to “Imagine AI in Everything.”

Raif Abou Diab, Country Manager for UAE, Oman, Pakistan and Yemen at Nutanix

What will be your theme of participation at GITEX?

Nutanix will be participating at GITEX Global 2023 for the 8th consecutive year, with the theme of helping regional organizations streamline operations and turn cloud complexity into multicloud simplicity. The company will share its vision and strategy of delivering the optimal hybrid cloud experience to radically simplify and solve the biggest modernization needs of enterprise customers. The event will also serve as a platform to introduce regional customers to the ‘World of Purple’ – Nutanix’s new brand identity that was unveiled at the company’s flagship event .NEXT in Chicago in May this year.

Any big company announcements at GITEX?

The company is particularly excited about several announcements at GITEX. Starting off with the recent Global strategic partnership with Cisco. This partnership will combine Nutanix’s best-in-class software with Cisco’s SaaS managed compute portfolio to help our customers and prospects enter a hybrid multicloud future. The partnership with Cisco spans joint engineering and interoperability, expanded world-class support, go-to-market cooperation for a more seamless customer experience, as well as building the foundation for broader solutions with Cisco’s market leading networking, security and collaboration offerings.

Secondly, Nutanix announced Nutanix GPT-in-a-Box – a solution for customers looking to jump-start their artificial intelligence (AI) and machine learning (ML) innovation, while maintaining control over their data. The company believes there is a growing trend around the AI-powered edge. Organizations will begin to leverage public cloud resources to train AI models, but then deploy them at the edge, where the data is often collected. Most enterprises will not have the infrastructure or resources needed to train AI models in their own datacenter without huge investment, so they’ll look to public cloud to supplement. This is where a hybrid multicloud strategy is even more important, as organizations will need a cloud platform that spans from public cloud, to their datacenters and the edge, to be able to move their applications and data where they’re needed. Being able to manage and control both of these is hugely important.

As 2023 is the year of Sustainability for the UAE, and Dubai will host the COP28 just one month after GITEX, Nutanix is keen to showcase its innovations and initiatives that demonstrate its commitment to the global climate cause, including reducing an organization’s datacentre footprint, eliminating resource waste and overprovisioning and minimizing carbon use.

What products and solutions will you be showcasing at GITEX?

Nutanix will be showcasing its full solution stack at GITEX, with a particular focus on 4 areas of customer needs:
1. Hybrid MultiCloud Management with Nutanix NC2 – Nutanix is a two-way ticket to and from the cloud for customers, with its universal cloud operating model to run apps and data anywhere. This is a key differentiator for Nutanix and offers consistent management across endpoints, integrated security, self-service and on-demand resources, governance, and full license portability. By partnering with major hyperscalers such as Azure and AWS (with more to come), Nutanix NC2 offers a hybrid cloud infrastructure solution that provides seamless application mobility, along with unified management for all applications and data across clouds.
2. Nutanix Database Service (NDB) – Data is the new currency, and being able to manage this data in a way that can optimize and accelerate business efficiency can be the main competitive advantage for most organizations. At GITEX, trade visitors can learn how Nutanix is eliminating 90% of database management complexity through NDB.
3. Nutanix Migration Services – Nutanix Services Experts are available at GITEX to discuss the implementation of a hassle free, less costly migration strategy to Nutanix. The team will be present to discuss how organizations can mitigate risk, the top use cases for migration and how they can move to Nutanix AHV (hypervisor) with minimal to no disruption.
4. Nutanix Unified Storage – aims at eliminating the traditional NAS and consolidating all data services (files, objects, and block storage) into a single platform. It includes an integrated ransomware protection called Data Lens, which helps audit and analyse at no additional cost. The company’s EMEA Leader for Unified Storage, Stuart Heade will be present to discuss the business impact Nutanix NUS can have on an organization. Executives from Peer Software, one of the company’s alliance partners, will also be on hand to assist with joint backup and storage solutions to fit organization needs.

Why is GITEX such an important platform for your company to connect with the Middle East’s technology industry?

GITEX is and continues to be a showcase of the world’s leading consumer and enterprise technologies. Whether you’re a tech enthusiast looking to play around with new gadgets or an IT buyer who is looking to diversify their Enterprise stack, there is something beneficial for everyone. Not to mention, Nutanix has offices and boots on the ground across the Middle East & Africa – GITEX brings us all together. We use GITEX as a platform to meet new customers but also thank our existing ones for their continued trust in us.

What are some of your key messages to the channel community at GITEX?

Nutanix’s vision and strategy has always been ‘Channel First’. Our go-to-market is 100% channel with huge focus on partner profitability and hence we have been investing significantly to enhance our Elevate partner program to make it more appealing and most rewarding partner program in the region.

Thanks to digital transformation, data explosion, an avalanche of new applications, and the increasing push to develop innovative products and get them to market as quickly as possible–IT landscapes have become infinitely more complex. What enterprises need today is a consistent operating model that delivers a unified approach for managing disparate environments.

Nutanix pioneered hyperconverged infrastructure (HCI) to break down legacy silos by merging compute, storage, and networking into a single, easy-to-use datacenter platform. Now, as the cloud has emerged as a critical component of IT infrastructure, Nutanix is breaking down silos once again, this time between on-premises, cloud, and the edge. We make hybrid multi-cloud infinitely simple and cost effective, giving the partners the opportunity to manage the whole customer lifecycle with one platform to run apps and data from anywhere.

We empower our partners to give the customer the freedom to choose their cloud, their apps and their technology.

Where can trade visitors find you at GITEX?

Nutanix will showcase its beautiful stand #A30 in Hall 6 at this year’s GITEX, where the company’s key alliance partners and alliances have been welcomed to participate along with the company with the objective of delivering a joint go-to-market message.