Hospitality News
Water Parks to Revolutionize Saudi Arabia’s Cruise Industry
Saudi Arabia, in pursuit of hosting 1.3 million cruise visitors by 2035, has identified the cruise industry as a vital element of its Vision 2030 framework. This aligns with Vision 2030’s goals of diversifying the economy and promoting tourism. The increasing popularity of cruises among the under-20 demographic, showing the fastest growth, highlights the demand for innovative onboard experiences.
As younger generations embrace cruise vacations, industry leaders like WhiteWater, the leading designer and manufacturer of aquatic amenities, are becoming essential. Their expertise not only aids the expansion of the cruise industry but also aligns with Vision 2030’s objectives to enhance tourism and position Saudi Arabia as a premier cruise destination. This collaboration between WhiteWater and the cruise industry caters to the evolving expectations of adventure-seeking young travelers, thereby ensuring the industry’s continued success in Saudi Arabia.
Cruise Industry Takes Sail in Saudi Arabia
To bolster the cruise sector, Cruise Saudi is developing world-class cruise facilities in key Saudi ports, facilitating larger cruise ship arrivals. For instance, MSC Cruises reported a 40% increase in Saudi Arabia sailings over a 24-month period. Continuing to build on this success, MSC has plans to run over 20 separate sailings spanning from seven to fifteen nights from Jeddah to Aqaba between November 2023 and April 2024.
Meeting the challenge of keeping guests entertained for extended sailings, WhiteWater collaborates with MSC Cruises to create dynamic mix of attractions for different age groups on over 10 ships, enabling families to equally all be entertained within a small space. The two AquaTube water slides on the MSC Seascape, for example, provide thrilling experiences as they spiral above the deck. These slides, crafted from translucent fiberglass, create alternating light and dark sensations, amplifying the excitement and offering stunning views of the water below. The AquaTubes are ideal for guests over 102 cm tall, while the AquaPlay 150 caters to younger passengers—an immersive pirate ship-themed playground experience without long lines
“There’s enormous potential for the cruise industry within Saudi Arabia, especially with AROYA Cruises on the horizon,” said WhiteWater’s GM & RVP, Middle East & India, Mike Rigby. “As more people come to embrace the cruise industry as a way of travel, there will continue to be a need for these venues to keep people entertained over long spans of time, and water parks are one of the best ways to accommodate large volumes of people all at the same time.”
Addressing Unique Design Challenges
Cruise ships, akin to floating cities, require efficient space utilization while providing various amenities. WhiteWater, with a team of over 100 skilled engineers, tackles the challenge of crafting attractions that can withstand UV exposure, corrosive seawater, and constant ship motion. Their innovative solutions include locating mechanical equipment below water slides with a restaurant in between.
“Space is a precious commodity on cruise ships, and we’re tasked with a delicate balancing act—fitting in water slides and attractions while ensuring safety, functionality, and aesthetics,” said Burcu Karaca, Park Designer. “In designing for cruise ships, creativity is key. Sometimes, we must think outside the box, or in this case, over the edges of the decks, to maximize space while providing thrilling experiences.”
It’s a delicate balance, designing for both space and appearance, as passengers seek an escape in a beautiful setting. Aquatic attractions must look pristine, visually engaging, and tell a cohesive story to immerse guests. Aligned with one of MSC Seascape’s goals, WhiteWater, for instance, brought the Kraken to life, tying the water park to the ship’s strong sea theme.
Fostering Repeatable Activities
To keep passengers engaged on extended sailings with limited onboard exploration, offering repeatable activities is vital. The FlowRider®, a surf simulator attraction, is a compelling solution. Placed on the back of the ship, it creates a continuous sheet wave. It accommodates various skill levels, making it appealing for families and groups. The gentle learning curve encourages riders to keep trying new tricks, ensuring they queue up for more, providing lasting entertainment throughout the cruise
Hospitality
SUPPERCLUB LAUNCHES COMMUNITY INITIATIVE ENCOURAGING UAE RESIDENTS TO SUPPORT LOCAL RESTAURANTS

As the region continues to navigate the current climate, many residents are choosing to remain in the United Arab Emirates, where they feel safe, and to continue supporting local businesses while spending time together with friends and family.
Restaurants across the UAE have long played an important role in bringing people together, serving as spaces where communities reconnect, share stories, and celebrate culture. This is particularly true during moments of uncertainty.
In response to the recent developments, Dubai-founded premium dining and lifestyle platform SupperClub is encouraging residents to rediscover the city’s restaurants and experiences while continuing to support the hospitality venues that define the country’s social fabric. With school holidays brought forward and many international trips postponed, and Ramadan in its final days, the coming weeks present a natural moment for residents to explore the city’s dining scene while spending time together locally.
To further support both residents and restaurants, SupperClub has introduced a community-focused initiative for March, offering complimentary Diamond memberships for twelve months. SupperClub partners with leading restaurants and hospitality venues across the UAE and globally, including homegrown Dubai brands like Reif Kushiyaki and Lila Molino, as well as popular venues such as ROKA, Josette, and other acclaimed dining destinations.
SupperClub is also giving back to residents who support the UAE’s restaurant community by rewarding them for dining out more. Members who dine at three different SupperClub partner restaurants within 60 days will receive AED 300 in dining credit towards their next booking.
Those signing up for the complimentary Diamond membership can enjoy a range of benefits, including:
- Available for free when signing up in March 2026, using the promo code UNITY
- Unlimited access to privileges for 12 months
- Dedicated WhatsApp Concierge
- Unlimited Bookings, Unlimited Guests
- Seamless Bookings
Muna Mustafa, Co-Founder of SupperClub said, “Moments like these remind us how important it is to support the restaurants and hospitality teams who provide a place for us to come together to share meals, conversation, and a sense of normality. The UAE’s dining scene has always been built on community, and it’s encouraging to see residents continuing to gather and support the venues that make this country so vibrant.”
Hospitality
ME BY MELIÁ DUBAI PARTNERS WITH UAE FOOD BANK TO DONATE 100 IFTAR MEALS DURING RAMADAN

In the spirit of generosity and community that defines the Holy Month of Ramadan, ME By Meliá Dubai is proud to announce its participation in this year’s Ramadan Food Donation initiative in collaboration with the UAE Food Bank under Dubai Municipality.
As part of its commitment to responsible hospitality and meaningful community engagement, the hotel will prepare and donate 100 thoughtfully assembled food bags to support individuals and families in need. Each bag will include a freshly prepared cooked Iftar meal featuring Majboos and Raita, along with bottled water, a laban drink, whole fruit, and dates to help provide a nourishing and complete meal at sunset.
Through the UAE Food Bank, these donations will be distributed to communities, families in need, and mosques across Dubai during Iftar time, ensuring that the spirit of Ramadan reaches those who need it most.
This initiative forms part of ME By Meliá Dubai’s broader Corporate Social Responsibility efforts, reflecting the brand’s dedication to social impact, sustainability, and inclusive community support. By aligning with the UAE Food Bank’s mission to reduce food waste and redistribute surplus food responsibly, the hotel continues to champion initiatives that create lasting positive change.
In addition, the hotel’s leadership team and Heads of Department will be invited to take part in packing the food bags, fostering a culture of collaboration, inclusivity, and hands-on engagement. By involving team members directly in the preparation process, ME By Meliá Dubai aims to strengthen internal unity while reinforcing the true essence of Ramadan: compassion, generosity, and shared purpose.
Through this initiative, ME By Meliá Dubai reaffirms its commitment to serving not only its guests, but also the wider community, contributing to a more connected and caring society during the Holy Month and beyond.
Hospitality
JD MALAT GALLERY X AFRICAN QUEEN KOJO MARFO INSTALLATION LAUNCHES DURING RAMADAN AT J1 BEACH

African Queen Dubai unveils a special collaboration with JD Malat Gallery which operates in Downtown, Dubai and Mayfair, London, presenting an installation of works by Ghanaian-British artist Kojo Marfo at its J1 Beach location. Launching during the holy month of Ramadan through to summer, Marfo’s vibrant paintings enter into dialogue with the spirit of African Queen – the iconic Mediterranean restaurant founded on the French Riviera in 1969.
Installed throughout the venue, the works transform African Queen into an immersive cultural setting where gastronomy, art and atmosphere converge. From sunlit interiors to open terraces overlooking the shoreline, guests encounter contemporary African art within a space defined by Riviera elegance and cosmopolitan energy.
Born in 1980, Kojo Marfo is recognised for his distinctive AfroGenesis style – an Afrocentric “new beginning” that fuses Cubist visual language with Akan artistic traditions. His layered figurative works explore identity and spirituality, reframing African heritage through a contemporary lens. Rooted in Ghanaian artistic traditions while engaging with European modernism, Marfo’s work is expressive, symbolic and internationally resonant.
This dialogue between heritage and reinterpretation mirrors African Queen’s own story. Founded in 1969 in Beaulieu-sur-Mer, African Queen embodies Mediterranean art de vivre, where cuisine, culture and celebration unfold in an atmosphere of warmth and timeless glamour. Inspired by the 1951 film The African Queen, the venue’s layered textures and design create an environment that feels transportive yet refined.
At J1 Beach, the concept transitions seamlessly from relaxed daytime dining to vibrant evening gatherings.
Throughout Ramadan, African Queen welcomes guests for sea-view Iftar gatherings, offering a curated set menu designed for sharing. The experience begins with dates and lentil soup, followed by Arabic mezze with warm bread, lamb samosa and stuffed vine leaves. A choice of lamb, beef kebab, chicken tagine or vegetarian tagine follows, concluding with seasonal fruit. Soft drinks, coffee and tea are included per person.
The JD Malat Gallery and African Queen Kojo Marfo installation runs from February 2026 through summer 2026.
À la carte dining is available daily. Iftar is served from sunset throughout Ramadan, Iftar is served from sunset until 9:00 PM, with set menus starting from 296 AED per person, including welcome dates and apricot, sharing starters, a choice of main course, and dessert. The Suhoor menu is available throughout Ramadan from 10:30 PM until 1:30 AM, with last orders taken at 12:45 AM.
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