Hospitality News
Water Parks to Revolutionize Saudi Arabia’s Cruise Industry

Saudi Arabia, in pursuit of hosting 1.3 million cruise visitors by 2035, has identified the cruise industry as a vital element of its Vision 2030 framework. This aligns with Vision 2030’s goals of diversifying the economy and promoting tourism. The increasing popularity of cruises among the under-20 demographic, showing the fastest growth, highlights the demand for innovative onboard experiences.
As younger generations embrace cruise vacations, industry leaders like WhiteWater, the leading designer and manufacturer of aquatic amenities, are becoming essential. Their expertise not only aids the expansion of the cruise industry but also aligns with Vision 2030’s objectives to enhance tourism and position Saudi Arabia as a premier cruise destination. This collaboration between WhiteWater and the cruise industry caters to the evolving expectations of adventure-seeking young travelers, thereby ensuring the industry’s continued success in Saudi Arabia.
Cruise Industry Takes Sail in Saudi Arabia
To bolster the cruise sector, Cruise Saudi is developing world-class cruise facilities in key Saudi ports, facilitating larger cruise ship arrivals. For instance, MSC Cruises reported a 40% increase in Saudi Arabia sailings over a 24-month period. Continuing to build on this success, MSC has plans to run over 20 separate sailings spanning from seven to fifteen nights from Jeddah to Aqaba between November 2023 and April 2024.
Meeting the challenge of keeping guests entertained for extended sailings, WhiteWater collaborates with MSC Cruises to create dynamic mix of attractions for different age groups on over 10 ships, enabling families to equally all be entertained within a small space. The two AquaTube water slides on the MSC Seascape, for example, provide thrilling experiences as they spiral above the deck. These slides, crafted from translucent fiberglass, create alternating light and dark sensations, amplifying the excitement and offering stunning views of the water below. The AquaTubes are ideal for guests over 102 cm tall, while the AquaPlay 150 caters to younger passengers—an immersive pirate ship-themed playground experience without long lines
“There’s enormous potential for the cruise industry within Saudi Arabia, especially with AROYA Cruises on the horizon,” said WhiteWater’s GM & RVP, Middle East & India, Mike Rigby. “As more people come to embrace the cruise industry as a way of travel, there will continue to be a need for these venues to keep people entertained over long spans of time, and water parks are one of the best ways to accommodate large volumes of people all at the same time.”
Addressing Unique Design Challenges
Cruise ships, akin to floating cities, require efficient space utilization while providing various amenities. WhiteWater, with a team of over 100 skilled engineers, tackles the challenge of crafting attractions that can withstand UV exposure, corrosive seawater, and constant ship motion. Their innovative solutions include locating mechanical equipment below water slides with a restaurant in between.
“Space is a precious commodity on cruise ships, and we’re tasked with a delicate balancing act—fitting in water slides and attractions while ensuring safety, functionality, and aesthetics,” said Burcu Karaca, Park Designer. “In designing for cruise ships, creativity is key. Sometimes, we must think outside the box, or in this case, over the edges of the decks, to maximize space while providing thrilling experiences.”
It’s a delicate balance, designing for both space and appearance, as passengers seek an escape in a beautiful setting. Aquatic attractions must look pristine, visually engaging, and tell a cohesive story to immerse guests. Aligned with one of MSC Seascape’s goals, WhiteWater, for instance, brought the Kraken to life, tying the water park to the ship’s strong sea theme.
Fostering Repeatable Activities
To keep passengers engaged on extended sailings with limited onboard exploration, offering repeatable activities is vital. The FlowRider®, a surf simulator attraction, is a compelling solution. Placed on the back of the ship, it creates a continuous sheet wave. It accommodates various skill levels, making it appealing for families and groups. The gentle learning curve encourages riders to keep trying new tricks, ensuring they queue up for more, providing lasting entertainment throughout the cruise
Hospitality
Cancro Calls for a Fresh Look at Hydration as UAE Families Return to Routine


As wellness becomes a top priority for UAE families, Cancro, a wellness-focused hydration company, is calling for a rethink of how families stay hydrated during the busy season ahead. With the UAE’s long, hot climate and demanding routines, hydration plays a critical role in maintaining focus, energy, and immunity — yet it is often overlooked.
What makes Cancro’s approach different is its use of deuterium-depleted water (DDW). Most water contains a small amount of deuterium, a naturally occurring form of hydrogen sometimes referred to as heavy hydrogen. In high amounts, deuterium can slow down how efficiently cells produce energy.
DDW has much of this deuterium removed, making it lighter. Early research suggests that it may support healthier cell function, improved energy, and faster recovery — benefits that align with today’s wellness-driven lifestyles.
Health specialists point to three areas where hydration is especially important for families in September:
- Focus & Learning: Even mild dehydration can affect concentration and memory, making it harder for children to perform at school.
- Energy & Productivity: For parents balancing work and family commitments, hydration is key to sustaining energy throughout long days.
- Immunity & Recovery: Proper hydration strengthens the body’s defenses against seasonal illnesses and supports recovery after activity.
“Families in the UAE live fast-paced, high-demand lives, often in extreme heat or air-conditioned environments that contribute to dehydration,” said Arsh Mehta, Founder of Cancro. “At Cancro, we believe hydration should be about more than quenching thirst — it’s about supporting wellbeing in a holistic way. With advanced hydration solutions like deuterium-depleted water, we aim to help families feel stronger, more focused, and more resilient every day.”
Cancro is encouraging UAE families to see hydration not as routine, but as a daily health investment — one that supports sharper minds, stronger immunity, and better energy for both children and parents.
Hospitality
DIVE INTO GREATNESS: SUN DIVING WELCOMES WORLD CHAMPION FREEDIVER ALESSIA ZECCHINI TO SUN SIYAM OLHUVELI

Sun Diving is proud to present a one-of-a-kind ocean experience with world champion freediver Alessia Zecchini on 13th October 2025. The event will be held at Sun Siyam Olhuveli’s Sunrise Beach from 4:00 PM to 5:30 PM. Guests will have the rare opportunity to meet the athlete recognized as “The Deepest Woman in the World.”
Born in Rome in 1992, Alessia began freediving training at just 13 years old and went on to set multiple world and European records. She was the first woman to dive to 100 meters in free immersion and has since reached the deepest at 123 meters in constant weight with monofin. Her inspiring career has been celebrated worldwide, including in the movie Vertical Breath and the acclaimed Netflix documentary The Deepest Breath. Today, she continues to push boundaries while sharing her passion for the ocean and the importance of its conservation.
This unique guest engagement by Sun Diving offers dive enthusiasts the chance to meet Alessia during an informative talk. She will share her journey and experiences in freediving, reflect on her accomplishments, and discuss ocean preservation and breath control. Following her talk, a Q&A session will allow guests to connect directly with Alessia and the Sun Diving team. Sun Diving will also host an interactive beach experience where guests can try scuba and snorkel gear in shallow water with instructors. Guests can capture photos and autographs from Alessia and explore the dive booth to learn about the world of diving and special offers at Sun Diving.
“Welcoming Alessia Zecchini is an honor for us and an inspiration for our guests,” said Ahmed Nihaan, Dive Center Manager at Sun Siyam Olhuveli. “Her achievements beneath the waves embody both human potential and the importance of protecting our oceans.”
Sun Diving, the official diving arm of Sun Siyam Group, offers SSI-certified courses, snorkelling, freediving, and specialty programs across its Maldives properties. As a subsidiary, it enhances guest experiences with curated dive packages, illustrated dive maps, lifeguard programs, and eco-focused initiatives, positioning Sun Siyam as a leader in sustainable and memorable ocean adventures.
Hospitality
THE RETURN OF JAZZ & JUICE NIGHTS AT CUCINA, THE PALM

Jazz, cocktails and Italian flair are back! Cucina, The Palm is bringing back its much-loved Jazz & Juice Nights, starting Friday, 3rd October, where live music, Italian dining, and vibrant energy set the scene for an unforgettable night.
Every Friday and Saturday from 7pm to midnight, Cucina comes alive with a dynamic three-piece jazz trio led by award-nominated arranger and composer Rudo Pieterse on upright bass and vocals, accompanied by Jose Roman Nunez on piano and Janelle Bernado on drums. Their soulful melodies and lively rhythms fill the restaurant with energy, immersing guests in the sounds of classic jazz and the warm ambience of an Italian piazza.
Guest can enjoy two hours of unlimited beverages for just AED 165, featuring Italian classics such as the timeless Negroni and refreshing Aperol Spritz, alongside the Hugo Spritz and the restaurant’s signature Cucina Spritz – a mix of Martini Fiero, Martini Ambrato, berry shrub, sparkling wine, and chocolate bitters. Wine lovers can also explore Cucina’s unique wines-on-tap selection and savour an impressive selection of reds, whites and rosés.
For those seeking a complete dining experience, Cucina’s a la carte menu celebrates the essence of Italy. Guests can indulge in freshly made pasta, wood-fired pizzas, and other Italian favourites, all crafted with fresh ingredients and time-honored recipes. Each dish is designed to complement the live entertainment and drinks, transporting diners to the heart of Italy for a truly immersive experience.
With the trio’s vibrant performances, Cucina’s lively yet sophisticated ambiance, inventive drinks offering and delicious à la carte options, Cucina’s Jazz & Juice Nights deliver the perfect weekend ritual – ideal for long evenings of dining, sipping and soaking up the atmosphere.
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