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Water Parks to Revolutionize Saudi Arabia’s Cruise Industry

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Norwegian Cruise Line

Saudi Arabia, in pursuit of hosting 1.3 million cruise visitors by 2035, has identified the cruise industry as a vital element of its Vision 2030 framework. This aligns with Vision 2030’s goals of diversifying the economy and promoting tourism. The increasing popularity of cruises among the under-20 demographic, showing the fastest growth, highlights the demand for innovative onboard experiences.

As younger generations embrace cruise vacations, industry leaders like WhiteWater, the leading designer and manufacturer of aquatic amenities, are becoming essential. Their expertise not only aids the expansion of the cruise industry but also aligns with Vision 2030’s objectives to enhance tourism and position Saudi Arabia as a premier cruise destination. This collaboration between WhiteWater and the cruise industry caters to the evolving expectations of adventure-seeking young travelers, thereby ensuring the industry’s continued success in Saudi Arabia.

Cruise Industry Takes Sail in Saudi Arabia

To bolster the cruise sector, Cruise Saudi is developing world-class cruise facilities in key Saudi ports, facilitating larger cruise ship arrivals. For instance, MSC Cruises reported a 40% increase in Saudi Arabia sailings over a 24-month period. Continuing to build on this success, MSC has plans to run over 20 separate sailings spanning from seven to fifteen nights from Jeddah to Aqaba between November 2023 and April 2024.

Meeting the challenge of keeping guests entertained for extended sailings, WhiteWater collaborates with MSC Cruises to create dynamic mix of attractions for different age groups on over 10 ships, enabling families to equally all be entertained within a small space. The two AquaTube water slides on the MSC Seascape, for example, provide thrilling experiences as they spiral above the deck. These slides, crafted from translucent fiberglass, create alternating light and dark sensations, amplifying the excitement and offering stunning views of the water below. The AquaTubes are ideal for guests over 102 cm tall, while the AquaPlay 150 caters to younger passengers—an immersive pirate ship-themed playground experience without long lines

“There’s enormous potential for the cruise industry within Saudi Arabia, especially with AROYA Cruises on the horizon,” said WhiteWater’s GM & RVP, Middle East & India, Mike Rigby. “As more people come to embrace the cruise industry as a way of travel, there will continue to be a need for these venues to keep people entertained over long spans of time, and water parks are one of the best ways to accommodate large volumes of people all at the same time.”

Addressing Unique Design Challenges

Cruise ships, akin to floating cities, require efficient space utilization while providing various amenities. WhiteWater, with a team of over 100 skilled engineers, tackles the challenge of crafting attractions that can withstand UV exposure, corrosive seawater, and constant ship motion. Their innovative solutions include locating mechanical equipment below water slides with a restaurant in between.

“Space is a precious commodity on cruise ships, and we’re tasked with a delicate balancing act—fitting in water slides and attractions while ensuring safety, functionality, and aesthetics,” said Burcu Karaca, Park Designer. “In designing for cruise ships, creativity is key. Sometimes, we must think outside the box, or in this case, over the edges of the decks, to maximize space while providing thrilling experiences.”

It’s a delicate balance, designing for both space and appearance, as passengers seek an escape in a beautiful setting. Aquatic attractions must look pristine, visually engaging, and tell a cohesive story to immerse guests. Aligned with one of MSC Seascape’s goals, WhiteWater, for instance, brought the Kraken to life, tying the water park to the ship’s strong sea theme.

Fostering Repeatable Activities

To keep passengers engaged on extended sailings with limited onboard exploration, offering repeatable activities is vital. The FlowRider®, a surf simulator attraction, is a compelling solution. Placed on the back of the ship, it creates a continuous sheet wave. It accommodates various skill levels, making it appealing for families and groups. The gentle learning curve encourages riders to keep trying new tricks, ensuring they queue up for more, providing lasting entertainment throughout the cruise

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 SUN SIYAM VILU REEF MALDIVES ENHANCES ITS OCEAN EXPERIENCES WITH NEW PRIVATE MARINE ADVENTURES

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Sun Siyam Vilu Reef, part of Sun Siyam’s Privé Collection, unveils an expanded portfolio of water-based experiences designed to highlight the natural beauty and vibrant marine life of its surrounding atolls. Thoughtfully curated to combine energy, exploration and moments of calm, the new offerings invite guests to experience the Maldives from a fresh perspective. Building on its popular Jet Car, SeaBob and windsurfing activities, the resort now enhances its watersports programme with private speedboat journeys and bespoke marine excursions, each tailored for small groups seeking meaningful ocean encounters.

Private Speedboat Journeys

Available daily from the Watersports Centre, the new private speedboat experiences provide an intimate way to discover the hidden gems of Dhaalu Atoll. Designed for one to four guests, each excursion ensures flexibility, personalised attention and access to some of the region’s most captivating marine locations. Guests may choose from four hour, five hour or full day itineraries, all complemented by a freshly prepared BBQ lunch. From colourful coral gardens to untouched sandbanks, each journey reveals the Maldives in its most authentic and captivating form.

The Signature Full Day Adventure

At the heart of the programme is the Full Day Adventure Trip, an immersive exploration of Vaavu Atoll’s most iconic marine sites. Highlights include:

  • The Coral Garden, known for its rich biodiversity and striking reef formations
  • The Turtle Point, where sea turtles glide through crystal clear waters
  • The Nurse Shark Point, offering a rare opportunity to observe these remarkable creatures in their natural habitat

The experience concludes with a relaxed beachside lunch on a secluded sandbank, surrounded by uninterrupted views of the Indian Ocean.

Waves of Adventure and Calmness

For guests seeking both exhilaration and restoration, the Waves of Adventure and Calmness programme pairs a private two hour snorkelling safari or Jet Ski safari with a full body massage at the resort. Designed to move seamlessly from ocean thrill to island serenity, the experience reflects the effortless balance that defines Sun Siyam Vilu Reef.

As part of the Sun Siyam Privé Collection, a curated portfolio of distinctive island retreats, Sun Siyam Vilu Reef continues to offer elevated yet approachable experiences rooted in personalised service and the natural beauty of the Maldives. Here, every guest is invited to experience a genuine sense of wonder and an authentic connection to the Maldivian spirit, where the thrill of discovery meets the quiet calm of a natural sanctuary.

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CANCRO EXPANDS UAE PRESENCE WITH LAUNCH AT AL MAYA STORES AND ONLINE AHEAD OF RAMADAN

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In time for the Holy Month, Cancro has announced its retail expansion into Al Maya Group stores across the UAE, alongside enhanced online availability designed to support Ramadan wellness routines.

With hydration and recovery becoming central to health conversations during Ramadan, Cancro’s formulations are positioned to support individuals observing the fast by helping replenish essential nutrients and maintaining electrolyte balance between Iftar and Suhoor. As consumers increasingly prioritize energy management, focus, and overall wellbeing during the Holy Month, the brand’s expanded availability ensures convenient access both in-store and online at a time when wellness purchasing peaks.

“Hydration remains one of the most critical aspects of fasting. Strategic replenishment during non-fasting hours can significantly influence how individuals feel the following day. By supporting electrolyte balance and recovery overnight, Cancro integrates seamlessly into post-Iftar and pre-Suhoor routines, helping consumers better manage fatigue and maintain productivity throughout the day,” said xxx at Cancro.

The partnership with Al Maya strengthens Cancro’s physical retail footprint across key UAE locations, aligning with increased supermarket footfall during Ramadan grocery cycles. As families prepare for Iftar gatherings and Suhoor essentials, Cancro is positioned as a practical addition to the Ramadan basket, reinforcing proactive health management during the Holy Month.

Complementing its retail presence, Cancro has also optimized its e-commerce platform to deliver a seamless purchasing journey. The website now features a streamlined checkout process, Apple Pay integration for faster transactions, secure payment gateways, and Ramadan-exclusive bundles designed to encourage convenient restocking. With direct-to-door delivery available across the UAE, customers can purchase effortlessly between busy schedules and evening commitments.

Ramadan represents one of the most significant retail periods in the UAE, particularly within the health and wellness category. By combining strong supermarket distribution through Al Maya with an enhanced direct-to-consumer online channel, Cancro is strategically positioned to capture growing demand while offering flexibility in how customers choose to shop.

As Ramadan approaches, Cancro invites consumers to prioritize hydration, recovery, and sustained performance as part of a balanced fasting routine. The range is now available at Al Maya stores across the UAE and online via Cancro’s official website.

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CELEBRATE EID WITH FAMILY AT AL HALLAB – A FEAST OF LEBANESE FLAVOURS AND FESTIVE SURPRISES

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As the joyous occasion of Eid draws near, Al Hallab, the UAE’s beloved Lebanese dining destination, welcomes families to celebrate togetherness, flavour, and festivity across its Dubai branches. From Garhoud to Dubai Mall and Mall of Emirates, Al Hallab is setting the stage for a heartwarming Eid experience where every member of the family can indulge, relax, and create lasting memories.

This Eid, Al Hallab transforms into a vibrant haven for families. Children are greeted with colorful balloons, while a special surprise awaits to make their Eid extra magical. The restaurant’s spacious and inviting setting allows families to gather comfortably, celebrate, and enjoy the festive spirit together, making it the perfect destination for multi-generational gatherings.

The menu is a true celebration of authentic Lebanese flavours, bringing families together over a generous spread of classics and signature favourites. Guests can indulge in a generous spread of authentic Lebanese favourites, from freshly prepared mezze such as hummus, moutabal, and vine leaves to perfectly marinated mixed grills, shish taouk, and lamb, followed by traditional desserts including kunafa, baklava, maamoul, and more. 

Eid is a time for connection and joy, and Al Hallab provides the perfect backdrop for families to reconnect, celebrate milestones, and enjoy a memorable meal together.

Whether it’s a celebratory breakfast after Eid prayers, a leisurely lunch, or a family dinner, Al Hallab promises a feast that satisfies the senses and warms the heart.

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