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Navigating Staff Augmentation in the Gulf: Key Expectations

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Staff Augmentation

Natalia Berdyeva, partner at TalentNations, offers a thorough exploration of the transforming IT landscape, driven by their immersive experience at GITEX in Dubai. Within these insights, experts not only discuss overarching industry trends but also delve into practical aspects such as the pressing demand for specialist roles, language proficiency requisites, and financial expectations. This analysis sheds light on the intricate interplay between industry dynamics and practical considerations, shaping a nuanced perspective on the evolving IT realm.

Leadership and Talent Demand

There is a noticeable trend of leaders from specific regions actively seeking specialists. For instance, companies from Pakistan, India, Africa, Russia, CIS countries, and Turkey have shown a keen interest in providing top-notch professionals through the TalentNations platform.

Specialist Roles in High Demand

We are observing a substantial demand for specialists in cloud solution implementation, Oracle, SAP, and AI. HR agency partners focused on permanent recruitment also notice market interest in project managers and security solution specialists. The demand is particularly high for roles of devOps, developers, web 3.0 (3) specialists.

Business Size and Attraction

Small to medium enterprises, especially start-ups, are the primary seekers of augmented staffing solutions.

In terms of business size, SMEs appear to be the primary seekers of augmentation, often driven by a need for agility and expertise without the long-term commitment of a full-time hire. When dissecting by business segment, the digital sector stands out. It’s no surprise given the UAE’s robust digital infrastructure, which, as Al Olama pointed out, “enhances a new culture.”

Financial Expectations

Businesses anticipate an average rate of $15-30 for augmented staff, highlighting the willingness to invest in quality talent. At GITEX inquiries and interest predominantly come from the upper echelons of the corporate world, including CEOs and CTOs, underlining the strategic importance of staff augmentation.

As for the experience of our platform, the average hourly rates for IT specialists with 3-5 years of experience across the top five roles in all regional countries range from $20 to $50. Junior/Junior+ roles can expect an average rate of $10 – $15 per hour, Middle/Middle+ roles can command $20 – $40 per hour, Senior roles range from $40 to $70 per hour, and Lead roles range from $70 to $100 per hour. As of now, the platform’s highest paid specialists include Data Analysts, DevOps Engineers, and Oracle solution specialists. Those with significant international experience can expect between $70 and $100 per hour.

Balancing Remote and Onsite Work

 While the tech sector is more open to remote engagements, other sectors like Gov or Finance still prefer onsite roles. However, a balance is sought, depending on the nature of the work and the required skills.

At a Remote Forum event in Dubai, Omar Al Olama, Minister of State for Digital Economy, AI, and Remote Working System, underscored that “remote work is now a main way of work and not an option.” He further highlighted that almost 46% of the UAE’s workforce were operating remotely, referencing data from the UK research company, YouGov.

Diverse Talent and Language Proficiency

In recent years, the Gulf region has witnessed a paradigm shift in workforce dynamics. Organizations are increasingly veering away from traditional employment models, leaning towards more flexible, skill-specific hiring practices. Staff augmentation has emerged as a practical solution, enabling companies to tap into a global talent pool, precisely when and where needed. This model is not just a stop-gap; it’s a strategic choice for businesses looking to stay agile and competitive.

Remote work preferences differ based on tasks and roles. Certain roles, especially those requiring intricate teamwork or sensitive data handling, might still favor onsite presence. Yet, the overarching trend leans towards a blend, balancing remote and onsite modalities. On the language front, proficiency in English is paramount, followed by Arabic.

Navigating Challenges

The journey is not without its hurdles. Clients have shared experiences of being misled about the proficiency levels of potential hires, emphasizing the need for transparency and due diligence in the staff augmentation process.

The future of work in the Gulf is undeniably leaning towards more remote and flexible models. Staff augmentation plays a critical role in this transition, offering businesses the agility and access to global talent that they need to thrive.

 

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THIRD EDITION OF BENTLEY’S EXTRAORDINARY WOMEN INITIATIVE WELCOMES STUDENTS FROM THE UK AND QATAR TO CREWE

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Extraordinary Women

The third edition of Bentley Motors’ Extraordinary Women initiative has concluded with students from universities in the UK and Qatar spending a week at the luxury car brand’s headquarters in Crewe, England. As part of a specially designed schedule, they met with Bentley experts and executives, went behind the scenes of its manufacturing operations, and tackled individual tasks.

Designed to encourage and develop the next generation of young female leaders, the 2024 edition of the Extraordinary Women programme has seen the students receive one-on-one mentorship over the past three months from a selection of inspirational Pioneers from the fields of technology, engineering, design, and business.

The students, who passed through a structured selection process focused around these four specific fields, came from a variety of participating universities: including The University of Doha for Science and Technology in Qatar, and the Universities of Bath, Loughborough, and Manchester Metropolitan in the UK.

Noora Al-Hajri, University of Doha for Science & Technology student, commented, “This experience has been nothing short of life-changing. Through the programme, I have gained invaluable knowledge and skills that will significantly impact my personal and professional growth. The opportunity to learn from inspiring mentors in both Qatar and the UK has been particularly enriching. Their guidance has broadened my horizons, challenged me to think critically, and empowered me to pursue my dreams with renewed confidence. The opportunity to visit the Bentley headquarters at the end of the programme has also been truly awe-inspiring. Thank you, Bentley, for believing in us and for creating such a transformative programme.”

The Pioneers were equally carefully selected. In the UK, entrepreneur Sara Davies MBE, founder and owner of Crafter’s Companion and TV personality from BBC One show Dragons’ Den, provided business mentorship, with Cecilia Harvey, founder of Tech Woman Today, offering the same in the field of technology.

Titi Oliyide CEng MIET, Senior Process Safety Engineer and winner of the 2023 Young Woman Engineer of the Year, mentored the engineering student, and renowned interior designer and Founder of Studioilse, Ilse Crawford provided design support.

The four Qatari Pioneers included Qatar’s UNESCO art ambassador, Muna Al-Bader, in the field of design. Dr Noora Fetais Al Marri, honoured by the Arab Women of the Year 2024 awards for her contributions to cyber security. Education and founding President of the Arab Association for Cyber Security, offered technology mentorship.

Covering the field of engineering was Dr. Hanan Farhat, founder of the Qatar Association for Women Engineers, and Dr. Buthaina Al Ansari in the field of business, who is a senior advisor at the organisation that established Tamkeen Training and Consulting Solutions.

Member of the Board for Human Resources at Bentley Motors, Dr. Karen Lange, commented, “With every year, the Extraordinary Women programme grows stronger, as exemplified by the quality of this year’s Pioneers, all who have generously given their time in the spirit of collaboration as we seek to build a legacy for young women. It has been a great honour to meet and engage with such talented young women during their visit – witnessing their energy and ability fills me with great optimism for the future.”

Launched in the UK and Middle East in 2022, the Extraordinary Women initiative has previously engaged students and Pioneers from the United Arab Emirates, Saudi Arabia, and the United Kingdom. It forms part of Bentley’s wider commitment to diversity, equity, and inclusion under its Beyond100 strategy, and was created to encourage women to explore a variety of career paths in the STEM and automotive sectors.

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Reem Finance signs with Network International to accelerate digital transformation

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Network International (Network) has announced the signing of a strategic partnership with Reem Finance, the leading financial services provider in the UAE. The strategic alliance aims to leverage Network’s expertise to provide a fully-fledged payment processing solution to support the digital transition.

The partnership with Network complements Reem Finance’s focus on offering customers with a unique banking experience in tune with the digital age. The scope of services includes a comprehensive range of products and services from transaction processing, card hosting and management, as well as value-added services. As the region’s largest payment solutions company, Network is committed to supporting the UAE financial services sector by providing innovative solutions to customers and enhancing the experience of consumers.

Navneet Dave, Managing Director & Co-Head of Processing – Middle East at Network International, commented, “We are thrilled to partner with Reem Finance as we jointly deliver innovative digital payment solutions that offer an effortless and secure experience for customers. Our collaboration builds on Network’s three decades of experience and expertise in creating world-class digital payments infrastructure and services for clients. It underscores Network’s commitment to empowering our partners with cutting-edge processing services and value-added solutions and driving growth in the UAE financial services industry.”

Mr. Seraj Faidi, CEO of Reem Finance,said: “As part of our ongoing commitment to enhancing the quality of our products and services for our esteemed clients, and in light of our recent collaborations with prominent service providers and partners, we are delighted to partner with Network International to explore innovative paths to accelerate digitizing our services to better serve our customers. This engagement is an important step for Reem Finance in expanding our capabilities to provide top tier, friendly and easy to use services to our customers. We are confident that with Network International, the processing of card transactions related to both consumer and commercial sectors will be state-of-the-art and seamless. We are committed to playing a vital role in elevating the financial system in the UAE, delivering value to our shareholders, and prioritizing the needs of our clients.”

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Wio Bank Redefines SME Banking with New Embedded Finance

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Wio Bank PJSC is introducing a new embedded finance service designed especially for the UAE’s small and medium-sized enterprises (SMEs). This initiative includes strategic partnerships with leading accounting software platforms Zoho Books, Fiskl and Wafeq, aiming to embed banking services into daily business operations and simplify financial management.

Wio Business, the bank’s first digital banking application, caters to micro, small, and medium enterprises (MSMEs), as well as freelancers and entrepreneurs. By directly integrating with accounting and financial management systems through APIs, Wio Business facilitates seamless financial workflows, enhancing management and eliminating the need for third-party intermediaries. This integration automates bookkeeping, significantly reducing manual labor and allowing businesses to concentrate on their core activities.

Jayesh Patel, Chief Executive Officer of Wio Bank PJSC, shares his vision for the new service: “By adopting Embedded Finance, we are transforming how businesses manage their finances. Our direct integration initiative simplifies how financial services are delivered and managed, making it easier and more transparent for SMEs.”

With over 94% of UAE businesses categorized as SMEs and significant contributors to employment, Wio Bank’s new service is tailored to meet a vital market need. This initiative, along with its strategic partners, is designed to simplify business operations, allowing them to thrive by focusing on growth rather than administrative financial tasks.

A New Era of Financial Management

Through Wio Business, companies can now link their accounts with selected software platforms such as Zoho Books, Fiskl, and Wafeq, offering a holistic view of their financial health. This integration eliminates the dependency on third-party intermediaries, simplifies financial workflows, ensures real-time financial insights with automatic updates, and streamlines accounting tasks with features like auto-reconciliation of bank statement. Additionally, integrating Wio Business APIs into Corporate ERPs and payment platforms facilitates automated account payables and instant transaction reconciliation, thus reducing manual labor and errors, and enhancing cost efficiency and operational gains.

Wio Bank was established to redefine banking in the UAE for both businesses and consumers. Its second digital offering, Wio Personal, is a day-to-day banking platform that changes how individuals see, manage, and grow their money. It provides users with unprecedented financial visibility and flexibility, serving as a foundation for achieving personal financial goals with an engaging experience that includes smart cards and exciting rewards.

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