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Navigating Staff Augmentation in the Gulf: Key Expectations

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Staff Augmentation

Natalia Berdyeva, partner at TalentNations, offers a thorough exploration of the transforming IT landscape, driven by their immersive experience at GITEX in Dubai. Within these insights, experts not only discuss overarching industry trends but also delve into practical aspects such as the pressing demand for specialist roles, language proficiency requisites, and financial expectations. This analysis sheds light on the intricate interplay between industry dynamics and practical considerations, shaping a nuanced perspective on the evolving IT realm.

Leadership and Talent Demand

There is a noticeable trend of leaders from specific regions actively seeking specialists. For instance, companies from Pakistan, India, Africa, Russia, CIS countries, and Turkey have shown a keen interest in providing top-notch professionals through the TalentNations platform.

Specialist Roles in High Demand

We are observing a substantial demand for specialists in cloud solution implementation, Oracle, SAP, and AI. HR agency partners focused on permanent recruitment also notice market interest in project managers and security solution specialists. The demand is particularly high for roles of devOps, developers, web 3.0 (3) specialists.

Business Size and Attraction

Small to medium enterprises, especially start-ups, are the primary seekers of augmented staffing solutions.

In terms of business size, SMEs appear to be the primary seekers of augmentation, often driven by a need for agility and expertise without the long-term commitment of a full-time hire. When dissecting by business segment, the digital sector stands out. It’s no surprise given the UAE’s robust digital infrastructure, which, as Al Olama pointed out, “enhances a new culture.”

Financial Expectations

Businesses anticipate an average rate of $15-30 for augmented staff, highlighting the willingness to invest in quality talent. At GITEX inquiries and interest predominantly come from the upper echelons of the corporate world, including CEOs and CTOs, underlining the strategic importance of staff augmentation.

As for the experience of our platform, the average hourly rates for IT specialists with 3-5 years of experience across the top five roles in all regional countries range from $20 to $50. Junior/Junior+ roles can expect an average rate of $10 – $15 per hour, Middle/Middle+ roles can command $20 – $40 per hour, Senior roles range from $40 to $70 per hour, and Lead roles range from $70 to $100 per hour. As of now, the platform’s highest paid specialists include Data Analysts, DevOps Engineers, and Oracle solution specialists. Those with significant international experience can expect between $70 and $100 per hour.

Balancing Remote and Onsite Work

 While the tech sector is more open to remote engagements, other sectors like Gov or Finance still prefer onsite roles. However, a balance is sought, depending on the nature of the work and the required skills.

At a Remote Forum event in Dubai, Omar Al Olama, Minister of State for Digital Economy, AI, and Remote Working System, underscored that “remote work is now a main way of work and not an option.” He further highlighted that almost 46% of the UAE’s workforce were operating remotely, referencing data from the UK research company, YouGov.

Diverse Talent and Language Proficiency

In recent years, the Gulf region has witnessed a paradigm shift in workforce dynamics. Organizations are increasingly veering away from traditional employment models, leaning towards more flexible, skill-specific hiring practices. Staff augmentation has emerged as a practical solution, enabling companies to tap into a global talent pool, precisely when and where needed. This model is not just a stop-gap; it’s a strategic choice for businesses looking to stay agile and competitive.

Remote work preferences differ based on tasks and roles. Certain roles, especially those requiring intricate teamwork or sensitive data handling, might still favor onsite presence. Yet, the overarching trend leans towards a blend, balancing remote and onsite modalities. On the language front, proficiency in English is paramount, followed by Arabic.

Navigating Challenges

The journey is not without its hurdles. Clients have shared experiences of being misled about the proficiency levels of potential hires, emphasizing the need for transparency and due diligence in the staff augmentation process.

The future of work in the Gulf is undeniably leaning towards more remote and flexible models. Staff augmentation plays a critical role in this transition, offering businesses the agility and access to global talent that they need to thrive.

 

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The Maritime Standard Awards 2025 winners list showcases high levels of innovation and operational excellence across the maritime sector

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The maritime sector’s leading awards event, The Maritime Standard (TMS) Awards 2025, has announced this year’s winners, honoring outstanding companies and industry leaders from across the Middle East and Indian Subcontinent. The Awards showcased achievement and innovation in 25 categories covering shipping, logistics, ship repair, offshore services, marine technology and related sectors, as well as a series of special awards for individual achievement. The prestigious event took place at Atlantis The Palm, Dubai on October 29th, attracting over 1000 senior executives, decision-makers and industry leaders, from the region, and across the globe.

Held under the patronage of H.H. Sheikh Ahmed bin Saeed Al Maktoum, President of the Dubai Civil Aviation Authority, Chairman of Dubai Airports, and Chairman and Chief Executive of Emirates Airline and Group, the event recognised organisations and individuals for setting new standards in operational excellence and leadership in the sector amid significant shifts in the industry, including decarbonisation, digitalization, and a renewed emphasis on supply chain resilience. From clean-fuel projects and AI-powered port operations to international collaborations that boost trade efficiency, the 2025 Awards showcased the industry’s progress in turning goals into tangible outcomes.

The evening was hosted by Yalda Hakim, a renowned international correspondent and documentary filmmaker, whose engaging presence added distinction to the occasion. The keynote address was delivered by Captain Abdulkareem Al Masabi, CEO of ADNOC Logistics and Services, who shared valuable insights on the evolving maritime landscape and the UAE’s leadership in advancing sustainable and innovative practices across the sector.

Clive Woodbridge, Editor of The Maritime Standard and Chairman of the Judging Panel, stated, “This year’s competition was exceptionally tough, and we received an unprecedented number of entries across all categories. Each finalist demonstrated remarkable achievements and operational standards over the past year, which underlines the significant advances that continue to be made in the regional maritime sector.”

A rigorous assessment process was conducted as part of the award selections, and this was supervised by an independent panel of distinguished judges that included some of the most prominent names in the maritime industry.

Trevor Pereira, Managing Director of The Maritime Standard, commented, “These Awards are not just about celebrating success, but also about encouraging excellence. This year’s event recognised innovative concepts, exciting new initiatives, and outstanding performance standards. As the region continues to expand its maritime infrastructure and digital port systems, with significant developments across the Middle East and the Indian Subcontinent, events like The Maritime Standard Awards play a key role in reinforcing its position as a global leader in shipping and maritime.”

 Reaction from the individual winners on the night of October 29th was highly appreciative. Captain Mohamed Al Ali, Senior Vice President, Operations (Offshore Logistics), at ADNOC L&S, who received the Outstanding Achievement Award, added: “It was one of the greatest honours of my professional career to receive this Award. It really means a lot to me to have TMS recognise the years of dedication and hard work.”

Tony Dagher, the Founder and Managing Director of TMC Shipping Group was the recipient of the Young Person in Shipping and was similarly honoured. He said: “I have been fortunate to have had great support from many people during my journey in shipping, and to have a fantastic team around me now. This Award is as much for them as it is for me.

Over the past 12 years The Maritime Standard Awards has consolidated its standing as one of the most prominent annual gatherings within the global maritime calendar, gaining worldwide recognition for recognising excellence and promoting a more resilient and sustainable maritime future.

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Deep Dive Dubai Launches Sunken City Walk, a Cinematic Underwater Experience that Makes Adventure Just a Step Away

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Deep Dive Dubai

Deep Dive Dubai has unveiled its newest attraction for experience seekers with the launch of Sunken City Walk. The guided underwater activity invites guests to step into a cinematic cityscape filled with surreal details. From an underwater swing and motorbike to a café table that looks straight out of a movie scene, this is Dubai’s latest must-try attraction.

Deep Dive Dubai

The hour-long journey begins with a full briefing and safety overview, followed by guests changing into wetsuits and equipment provided on-site. They then join trained instructors for a 20-minute guided underwater walk through the Sunken City—an accessible, certification-free experience that requires no swimming skills, making it ideal for guests aged 10 and above. Currently offered at an introductory price of AED 600, with an optional 30-second keepsake video for AED 200, the experience is currently available in four daily slots at 11 AM, 12 PM, 2pm, and 3pm.

Jarrod Jablonski, Director, Deep Dive Dubai, said that “With Sunken City Walk, we’re continuing to shape Dubai’s reputation as a city of unforgettable experiences. It’s a unique attraction that reflects Dubai’s spirit, where visitors can discover adventure in ways they never thought possible.”

The launch reflects a global trend that travellers are choosing experiences over possessions. Supporting this, Shamal’s Experience Economy Report stated that 75% of UAE residents are more willing to spend on experiences, with 80% allocating a dedicated monthly budget. The launch also aligns with Dubai’s commitment to strengthening its global tourism appeal. According to Dubai Department of Economy and Tourism (DET), the city welcomed 9.88 million international visitors in the first half of 2025, a six percent increase year-on-year, reinforcing its position as one of the world’s leading lifestyle and tourism hubs. Sunken City Walk at Deep Dive Dubai adds a new way for visitors to experience the city’s spirit of reinvention, where adventure is always just a step away.

While Sunken City Walk offers a first taste of underwater adventure, guests can plunge into the incredible world of diving at Deep Dive Dubai, choosing from experiences such as scuba diving, freediving, and specialised diving courses.

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Free Mineral Water for All: UAE Startup to Launch Groundbreaking Public Hydration Initiative

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Ourwatr

Staying hydrated just got easier, and greener, thanks to Ourwatr, that’s launching a nationwide free mineral water programme starting June 2025. It’s a first in the region: clean, refreshing mineral water made freely available across the country, delivered through a unique model that blends sustainability, community care, and social impact.

From metro stations and shopping malls to parks and government offices, thousands of chilled bottles of mineral water, sourced locally from Dibba, Fujairah, will soon be within everyone’s reach, every day. Ourwatr’s mission is simple: hydration is a right, not a privilege.

“At Ourwatr, we believe that drinking water should be accessible to all,” says Abhinav Murali, Co-founder.

“That’s why we’re giving away premium mineral water for free, and every bottle supports communities in need. It’s hydration with heart, proudly made right here in the UAE.”

Stamp of UAE quality

All Ourwatr bottles carry the prestigious EQM (Emirates Quality Mark) certification, guaranteeing they meet strict UAE national and international quality standards. When you grab a bottle, you’re assured of top-quality water, safe, pure, refreshing and approved by the country’s standardisation authority.

Mission in a bottle

With temperatures rising across the UAE, especially during summer, access to clean drinking water is more important than ever, for workers, families, children, and the elderly alike.

“In our desert climate, hydration isn’t just healthy; it’s life-saving,” adds co-founder Bharath Mohan.
“Each bottle we provide is a small act of kindness toward our community.”

Ourwatr is more than just a startup, it’s a mission in a bottle. Launched by three young, UAE-based entrepreneurs, the idea was sparked by a simple but powerful observation: access to free, convenient hydration isn’t always a given.

Wanting to change that, the trio built a business with heart at its core. The team is also in talks with various UAE charitable organisations and government agencies to expand its reach and impact. For every bottle distributed, a portion will be donated to local charities, turning everyday hydration into a meaningful act of giving.

A Model Built on Purpose and Sustainability
Ourwatr isn’t just about water, it’s about doing good. Instead of selling to consumers, the company partners with brands and organisations who cover the production and distribution costs. In return, sponsors co-brand the bottles, using them as a platform to share positive messages and shared values, while making a real difference.

“Sustainability isn’t just about less waste,  it’s about creating lasting, meaningful change,” explains Sharat Nair, Co-founder.

The bottles are crafted from recyclable materials, aligning with the UAE’s zero-waste goals and green agenda.

Backing UAE Vision 2030
Ourwatr’s initiative supports the UAE’s Vision 2030 goals around health, sustainability, and quality of life. The startup is already collaborating with local authorities to expand water access and reach as many people as possible.

More than just water, Ourwatr is delivering hope, equality, and care, one bottle at a time.

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