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Cisco 2024 Trends: Hybrid Work Model is Here to Stay

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hybrid work
  • Cisco unveils the transformative collaboration trends poised to impact hybrid work environments.
  • As hybrid work becomes standard practice, Cisco emphasizes the critical importance of cybersecurity, revealing further insights from the Cisco 2024 Cybersecurity Readiness Index

Cisco recently announced key insights into the future of hybrid collaboration and workplace trends. As businesses continue to navigate the shift towards hybrid work environments, Cisco’s latest predictions highlight the transformative impact of AI-driven collaboration technologies and the evolving challenges of cybersecurity.

As the global workforce continues its transition towards a more permanent hybrid model, organizational leaders are strategically balancing investments in physical office setups while empowering employees with flexible work arrangements, ultimately enhancing the productivity of today’s hybrid workforce. According to Cisco’s own Hybrid Work Study 2024, a significant 83% of organizations acknowledge that collaboration-driven enhancements effectively attract and retain top talent.

Reflecting on its innovations in the past year and the solutions prepping to unveil this year, Cisco emphasizes the enduring significance of the hybrid collaboration trends that promote inclusivity, innovation, and flexibility.

AI-Powered Collaboration Experiences

The adoption of AI in collaboration is set to revolutionize how we work and collaborate. Today, Cisco’s advanced AI audio and video intelligence technologies enable devices to intelligently follow presenters, listen for audio cues, switch between cameras, and optimize meeting views in real-time, creating an immersive virtual experience.

Looking ahead, technologies will continue to get even closer to fundamentally eliminating distance in any room type. As organizations map priorities for the year, it is critical to invest in technology that supports the integration of rapidly evolving AI capabilities, ensuring long-term value and fostering inclusivity and equity in collaborative environments.

Equitable and Inclusive Meetings

Meetings where everyone is physically present are no longer the norm, making it critical to provide equitable and inclusive meeting experiences. This fundamental shift in office dynamics has led to a substantial increase in virtual meetings among in-office workers, highlighting a 50% rise in participation compared to other work modes before offices reopened.

Despite this shift, only a limited number of conference rooms today are equipped with video conferencing technology, with basic camera and audio solutions falling short in achieving truly inclusive meeting experiences that capture the essence of in-person interactions.

To address these challenges, organizations will need to adopt advanced solutions that transcend physical barriers and emulate the richness of face-to-face collaboration, enabling all meeting participants to feel connected and engaged regardless of their location.

Workspace Transformation

With the ability to work from anywhere, motivating employees to return to corporate offices presents a unique challenge. Organizations are embarking on a journey to reimagine and revitalize workspaces, surpassing the comforts of home to generate excitement and collaboration.

These redesigned spaces prioritize organic interactions, essential for office environments where creativity and teamwork thrive on spontaneous, serendipitous encounters. Designated brainstorming areas and cutting-edge technology will further support co-creation and whiteboarding for both in-person and hybrid participants.

Cybersecurity in Hybrid Work Environments

With organizations navigating the shift towards hybrid work models, cybersecurity must remain top of mind. Recent insights from the Cisco 2024 Cybersecurity Readiness Index reveals that 86% of employees in UAE companies connect to work platforms from unmanaged devices. The study further indicates that 86% of UAE companies acknowledge that logging in remotely as part of hybrid arrangements has increased the risk of cybersecurity incidents in their organizations to some extent.

Cisco emphasizes the critical importance of integrating AI-driven cybersecurity measures into collaboration technologies to ensure the security and efficiency of hybrid work environments. By leveraging advanced technologies, Cisco enables organizations to navigate the complexities of hybrid work securely.

Cisco’s Approach

Ahmad Zureiki, Director of Collaboration Business, Cisco Middle East and Africa commented: “The demand for hybrid work collaboration solutions for businesses in the region continues to grow. Organizations are recognizing the value of adaptable workspaces and technologies that empower employees to work seamlessly, whether in the office or remotely. Cisco is committed to driving innovation in collaboration through advanced technologies and solutions in AI, ensuring that the future of work is inclusive, secure, and efficient.”

Cisco’s collaboration solutions have leveraged AI for years as a powerful tool to facilitate seamless hybrid interactions. It is no doubt that hybrid work models are here to stay. By offering employees flexibility and choice, this model will continue to not only benefit individuals but also organizations by fostering talent recruitment and retention without geographical constraints.

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UAE EXIT FROM OPEC SIGNALS SHIFT IN OIL MARKET DYNAMICS, SUPPORTING ABU DHABI ENERGY STOCKS

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The recent rise in Abu Dhabi-listed energy stocks reflects growing investor confidence in the UAE’s increased strategic flexibility following its exit from OPEC, according to Sam North, Market Analyst at eToro.

North explained that markets are not pricing in an immediate surge in oil production, but rather a longer-term shift in optionality. “The move is being interpreted as a structural change that allows the UAE to monetise its expanded production capacity more efficiently,” he said. “This creates a clearer growth narrative across upstream activity, drilling, infrastructure, gas processing and dividend potential.”

However, he cautioned that higher output is not guaranteed in the near term. “Production cannot simply ramp up overnight. Logistics, regional security risks and the broader oil price reaction remain critical constraints. If additional supply materially lowers crude prices, it could offset gains from higher volumes,” he added.

OPEC Influence Faces Pressure, but Not Collapse
While the UAE’s departure raises questions about OPEC’s long-term cohesion, markets are not yet pricing in a full breakdown of the cartel’s pricing power. Instead, North noted a gradual shift. “This is more than a short-term disruption, but it is not the end of OPEC. The real risk is fragmentation over time if members prioritise individual revenue over collective discipline.”

Investors are increasingly monitoring key indicators to assess whether market control is shifting. These include compliance levels among remaining OPEC+ members, rising supply from non-OPEC producers such as the US, Brazil and Guyana, as well as inventory builds and oil futures pricing trends.

“OPEC’s influence is ultimately measured by whether its decisions continue to move physical barrels and prices, not by official statements,” North said.

Oil Prices Supported by Geopolitical Risk
Despite expectations of increased supply, oil prices remain supported by geopolitical tensions, particularly around the Strait of Hormuz. Brent crude trading near elevated levels reflects this balance between supply expectations and risk premiums.

“The UAE’s potential output acts more as a stabilising force preventing extreme price spikes, rather than driving a sustained sell-off,” North noted. “Around a quarter of global seaborne oil passes through Hormuz, so any disruption continues to embed a premium in prices.”

Diverging Impact Across Energy Equities
Energy equities are responding unevenly to the evolving landscape. Companies with direct exposure to UAE production growth and infrastructure are benefiting from increased activity expectations, while global oil majors face a more mixed outlook.

“Higher volumes support services and investment, but a weaker OPEC framework could lower long-term price floors,” North said. “Investors are rewarding firms tied to UAE expansion while becoming more selective toward producers reliant on high crude prices.”

Macro Implications: Inflation and Global Markets
Lower oil prices, if sustained, could provide support to global equity markets, particularly in oil-importing economies such as India. Cheaper crude typically improves trade balances, reduces inflationary pressure and supports consumer demand.

At a macro level, increased supply could help ease global inflation, though central bank responses will remain cautious. “Lower energy costs are disinflationary, but policymakers will look for sustained trends and broader indicators such as wages and core inflation before adjusting rates,” North said.

He added that geopolitical risks continue to complicate the outlook. “Supply expectations point toward lower inflation, but disruptions in key transit routes like Hormuz introduce upside risks. The overall impact on rates is marginally dovish, but still conditional on stability.”

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SHURE SIGNS HUB MEDIA TO STRENGTHEN DISTRIBUTION ACROSS AFRICA

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Shure has appointed Hub Media as its authorized distributor for African markets, in a move aimed at strengthening access to professional audio solutions across the continent.

The appointment comes at a time when African markets are continuing to invest in stronger learning and communication environments. [1] UNESCO projects that the number of young Africans completing secondary or tertiary education will rise from 103 million in 2020 to 240 million by 2040, pointing to growing demand for more connected and effective learning spaces across the continent. Through Hub Media’s regional presence and distribution capabilities, Shure’s portfolio will be made more readily available across African markets, helping customers benefit from improved access to products, technical support, and training.

Olga Elena, Sales Leader at Hub Media, said, “This partnership brings together Shure’s global audio expertise and Hub Media’s regional market presence. Our focus will be on making Shure’s portfolio more accessible across Africa, while supporting partners and end users with the service, training, and technical guidance needed in the field.”

The partnership is expected to support customers across sectors including corporate, education, government, broadcast, houses of worship, live events, and musical instrument retail channels, where the need for reliable audio performance and informed local support continues to grow.

It also comes amid continued momentum across key regional markets. [2] PwC’s Africa Entertainment and Media Outlook 2025–2029 projects compound annual growth rates of 7.2% for Nigeria and 5.2% for Kenya through 2029, reflecting sustained growth across media and content environments in West and East Africa. Beyond distribution, the collaboration will include solution design support, system configuration, technical consultation, partner training, and after-sales support, helping ensure customers can deploy Shure solutions with greater confidence and relevance to local market needs.

Yassine Mannai, Associate Sales Director at Shure MEA, added: “As demand continues to evolve across Africa, it is increasingly important for customers to have both access to the right technology and the support needed to deploy it effectively. Our partnership with Hub Media reflects that focus, allowing us to strengthen availability, technical engagement, and customer support across key markets.”

The move signals Shure’s wider MEA focus on strengthening its channel network and building for long-term growth across key markets.

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NEW SMARTSUITE INTEGRATION BRINGS IQSIGHT VIDEO INTELLIGENCE SEAMLESSLY INTO MILESTONE XPROTECT

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Milestone Systems and IQSIGHT, formerly Bosch Video Systems, announced the global release of SmartSuite, a consolidated plugin suite that embeds Intelligent Video Analytics from IQSIGHT directly into Milestone’s XProtect® video management software (VMS).

In the Middle East, where countries like the United Arab Emirates and Saudi Arabia are rapidly embedding artificial intelligence (AI) across public safety, smart cities, transport networks, and critical infrastructure, SmartSuite arrives at a pivotal moment for regional security technology transformation.

Streamlining system setup and leveraging rich metadata, the SmartSuite integration empowers security professionals to configure hardware, surface analytics, and manage operations within XProtect as a single pane of glass. Bringing this data from SmartSuite directly into XProtect adds intelligence to deliver deeper forensic insights, accelerated incident response, and operational efficiency, providing the foresight needed for organizations to proactively address security and safety risks.

Key benefits include:

Enhances operator awareness and investigation

  • Surfaces rich metadata within XProtect, including color‑coded bounding boxes, object classification, trajectory lines, and gunshot direction indicators.
  • Supports forensic search and real‑time metadata visualization for Intelligent Video Analytics Pro (IVA Pro) analytics, such as Appearance and Personal Protective Equipment (PPE).
  • Compatible with IVA Pro Visual Gun Detection, designed to detect a person brandishing a gun and promptly alert personnel to support faster threat identification in environments such as schools.
  • Governments and enterprises across the Gulf are prioritizing AI‑enabled safety systems as part of smart city and national digital strategies, especially in cities like Dubai and Abu Dhabi, which host leading security and technology expos and initiatives.

“In the Middle East, where security and operational intelligence continue to be strategic priorities across critical infrastructure, smart cities, and enterprise environments, the advancements Milestone Systems is announcing today represent a significant leap forward,” said Louise Bou Rached, Director- Middle East, Turkey, and Africa.

Streamlines installation and system setup

  • Reduces installation time for system integrators by up to 70% by consolidating three separate plug‑ins into one unified suite*.
  • Includes panoramic de‑warping and hardware control features such as wipers and infrared illumination.
  • Adds Project Assistant import capabilities, enabling automatic configuration of Bosch camera names, groups, network settings, and image adjustments to speed up commissioning.

Simplifies device configuration

  • Allows integrators to configure Bosch cameras directly within the XProtect Management Client, eliminating the need to log in to each device or switch between Milestone and external configuration environments.
  • Introduces fast event subscription, making it easier to set up analytics-driven alarms and notifications.

SmartSuite is available globally, free of charge, and can be downloaded via IQSIGHT.com.

Sebastian Döllner, Vice President for Technology Partnerships, C Open Platform, Milestone Systems, said:

“SmartSuite raises the bar for integrated security management and provides a powerful new way to unify systems, insights, and action. By bringing together the advanced technologies and expertise of IQSIGHT and Milestone, we enable our customers to strengthen their security operations and respond to incidents faster and more precisely. This collaboration showcases the power of open platform innovation and delivers meaningful value to security professionals worldwide.”

Sam Ward, Chief Commercial Officer, Global Sales, IQSIGHT, said:

“The introduction of SmartSuite enables organizations to seamlessly surface real-time insights within their environments to speed decision-making in critical situations. Together with Milestone, we continue to deepen the integration of our solutions to expand visual intelligence capabilities and further enhance the benefits for our shared customers.

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