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Esports World Cup and HONOR Sign Technology Partnership for Mobile Competitions

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honor esports partnership

The Esports World Cup Foundation and HONOR have announced a main partnership for the Esports World Cup, set to take place this summer in Riyadh, Saudi Arabia. The HONOR 200 Pro will be the official smartphone of the EWC, leveraging the device’s cutting-edge technology to power esports competitions in popular mobile games like Free Fire, Honor of Kings and Women’s ML:BB tournament.

As the ultimate smartphone for mobile gaming enthusiasts, the HONOR 200 Pro offers a suite of outstanding new features that appeal to both esports athletes and casual players. Highlights include:

  • ● Snapdragon 8 Series Mobile Platform: Boasting a CPU clock speed of up to 3GHz for smooth graphics rendering and real-time responsiveness.
  • ● 5200mAh Silicon-Carbon Battery: Providing up to 61 hours of use on a single charge.
  • ● 3840Hz Risk-Free Dimming: Verified by TÜV Rheinland Flicker Free Display Certification and TÜV Rheinland Full Care Display Certification, with Natural Tone 2.0 for optimized display color temperature.
  • ● Advanced Cooling: A vapor chamber covering 36,881mm², 10% larger than the HONOR 90, for exceptional heat dissipation.

The partnership will focus on engaging global gamers, strengthening brand identities, and fostering a community driven by the spirit of competition.

“We are thrilled to join forces with as a partner in the Esports World Cup,” exclaimed CEO Ralf Reichert at the Esports World Cup Foundation. “EWC athletes demand the absolute best in gaming technology, as it is essential for maintaining competitive integrity and delivering an unparalleled experience. The HONOR 200 Pro is an exceptional smartphone, equipped with cutting-edge technology that surpasses the high standards set by EWC athletes. We are eager to witness its incredible performance this summer in Riyadh.”

“HONOR is very pleased to join forces with the Esports World Cup and provide the official smartphone for its mobile competitions,” said Dr. Ray, CMO of HONOR. “As a brand dedicated to its consumers, HONOR strives to offer products that provide a superior experience and elevated performance, particularly among gamers. Our technology enables players to push their limits and achieve new heights in their gaming journey. We look forward to seeing the HONOR 200 Pro power the best esports athletes in the world as they strive for international greatness at the Esports World Cup.”

Beginning July 3, the Esports World Cup will transform Riyadh into the epicenter of esports fandom and gaming culture. Located in Boulevard City, fans can watch their favorite athletes and clubs compete across 22 game championships for a share of more than $60 million in life-changing prize money — the largest prize pool in esports history. Across eight weeks, the Esports World Cup will also feature festival activities that include numerous gaming activations, community tournaments, pop culture celebrations, international experiences, and more.

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AL OSTAD PALLET FACTORY APPOINTS ZAYSTACK INTELLIZENCE TO ADVISE ON DIGITISATION AND AUTOMATION PROGRAMME

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Process digitalisation programme set to create another industry benchmark for Dubai Industrial City-headquartered Al Ostad Pallet Factory

Al Ostad Pallet Factory, based in Dubai Industrial City, has appointed ZayStack Intellizence to deliver a groundbreaking programme to digitise and automate core business processes across sales, procurement, production, inventory, and delivery.

Under the agreement, ZayStack will support an initial three-month phase focused on “quick wins and foundations”, including current-state assessment, process mapping and advanced software and AI tool recommendations. The project will also see rollout of practical templates, dashboards and minimum viable automations, designed to improve visibility and accountability across operations.

The recently inked agreement is part of Al Ostad’s continuing evolution, ensuring it keeps delivering value to its ever-growing customer base, building on more than 25 years in business with strong investment in the technology-driven future of the logistics sector.

The engagement aims to help Al Ostad reduce manual, person-dependent workflows and move towards a more digitally enabled, data-driven operating model that supports long-term growth, improved decision-making, and stronger customer communication. The project will help employees understand how to use cutting-edge AI tools to increase productivity.

Alex George, Managing Director, Al Ostad Pallet Factory, said: “Al Ostad Pallet Factory has grown on the strength of operational know-how and a hands-on approach.  Now, we need to ensure our team is AI prepared, and that we all understand how to make best use of AI across our business.

“This programme is about putting the right digital foundations in place so we can improve visibility, reduce friction in day-to-day workflows, and scale with confidence, all while continuing to deliver reliably for our customers.”

Alex is keen to implement cutting-edge technologies at his 8,000 square meter DIC manufacturing facility, and is intent on becoming “best in class” for logistics and packaging solutions, aiming for the number one position regionally.

“We’re on track,” Alex says with confidence. “It’s about being ready for the future – a future where technology, sustainability, and supply chain resilience define the leaders in manufacturing. We want to be at the forefront of that shift.”

Alex believes the new workflows Zaystack will deliver will create a new industry benchmark in the region.

Tarun Malik, Partner, ZayStack Intellizence LLP, said: “Manufacturing businesses don’t need ‘digital’ for its own sake, they need practical systems that improve speed, accuracy and accountability. We’ll be working closely with Al Ostad to identify critical workflows and establish the dashboards, templates and ‘intelligent’ automation foundations that support sustainable, long-term adoption.”

The programme also includes a review of document management and IT readiness (hardware and network), with training and change-management support to help teams adopt new ways of working.

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BOLT GAINS GROWTH MOMENTUM AS 1,823 NATIONAL TAXIS JOIN PLATFORM

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Marking another milestone towards shaping the future of urban mobility in the UAE, Dubai Taxi Company (DTC), together with its strategic partner Bolt, has entered into a strategic alliance with National Taxi LLC to enhance the ride-hailing experience for residents and visitors across Dubai.

The partnership was formalised through the signing of an agreement between Mansoor Rahma Alfalasi, CEO of Dubai Taxi Company, and Toufic Mitri, Managing Director of National Taxi LLC, marking a significant milestone in Dubai’s journey toward smarter, more accessible, and customer-centric transport solutions.

Under the agreement, 1,823 National Taxi vehicles will be seamlessly integrated into the Bolt platform, significantly expanding fleet capacity and service coverage. The integration will increase availability, reduce waiting times, and enhance overall operational efficiency, delivering faster ETAs and a more reliable customer experience, particularly during peak periods. The expanded fleet also supports higher driver earnings through increased trip volumes, while reinforcing Bolt’s position as a trusted and growing e-hailing platform in Dubai.

Mansoor Rahma Alfalasi, CEO of Dubai Taxi Company, said: “At DTC, we are committed to building strategic partnerships that enhance customer experience while strengthening Dubai’s mobility ecosystem. Through this collaboration, and with the addition of National taxis to our existing fleet of over 10,000 taxis on the Bolt platform, we are expanding access to taxis and embedding them more deeply into the digital ride-hailing experience. This integration brings us closer to reaching 80 percent target set by Dubai Government of converting street hailing trips to e-hailing.”

“The growing demand for taxi services in Dubai is being driven by rapid digital transformation, sustained urbanisation, strong tourism growth, and ongoing fleet modernisation, key pillars of a thriving city’s economy. By aligning our services with these drivers, we are building a resilient, future-ready mobility network that supports economic growth, improves driver opportunities, and delivers seamless journeys for residents and visitors alike.”, he added.

“We are glad to have our fleet of 1823 taxis on one of the UAE’s leading e-hailing platforms, Bolt. This partnership represents a significant step forward in optimising fleet utilisation and enhancing operational efficiency. With the smart technology and real-time demand matching capabilities of the Bolt platform, we are able to reduce idle time, improve driver productivity, and deliver faster, more reliable service to customers. Beyond efficiency, this collaboration enables us to elevate service quality while supporting more sustainable mobility through better route optimisation and reduced unnecessary mileage.”, said Toufic Mitri, Managing Director of National Taxi LLC.

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Elevix Launch Signals New Push Toward Structured Startup Enablement in the GCC

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Elevix, a new digital Capability Centre designed to streamline startup execution across the GCC, officially launched in Dubai this week, bringing together investors, advisory board members, ecosystem leaders, and strategic partners from across the region.

Built to solve one of the most persistent challenges in the GCC startup landscape — fragmented access to reliable execution support — Elevix introduces a subscription-based digital ecosystem that enables founders to move seamlessly from incorporation to scale. Through one unified platform, startups can access vetted partners across finance, compliance, legal, HR, technology, AI, marketing, and revenue acceleration.

With over 50,000 startups currently operating across the GCC, founders often face delays, inefficiencies, and costly missteps due to disconnected service networks. Elevix addresses this execution gap by centralising mission-critical capabilities into one structured, trusted, and startup-friendly platform.

A Platform Built by Ecosystem Builders

Founded by Deepak Ahuja and Anishkaa Gehani, Elevix is born from years of hands-on engagement with regional founders and investors.

“Elevix was built from a clear and recurring founder pain point — access to the right support at the right time,” said Deepak Ahuja, Co-Founder of Elevix. “Too many startups lose momentum navigating fragmented systems. We are building structured execution infrastructure for the region — a bridge between ambition and delivery. Our mission is simple: help founders scale smarter, faster, and with confidence.”

Co-Founder Anishkaa Gehani added: “Early-stage startups struggle not because of lack of vision, but because of lack of coordinated execution support. Elevix brings together vetted service providers, strategic advisory, and market enablement into one digital ecosystem tailored specifically for the MENA startup environment. We are addressing the gap between advice and actual operational delivery.”

Powered by iAccel’s Go-To-Market Expertise

Elevix has been developed with strategic backing and ecosystem insight from iAccel GBI, one of MENA’s leading go-to-market accelerators for technology startups.

Founders in the GCC often lose valuable time navigating silos,” said Divya Batija, Chief Business Officer at iAccel GBI. “Elevix simplifies that journey by integrating revenue enablement, strategic mentorship, and market access into a single digital framework. It allows startups to focus on building, while the ecosystem works around them.”

Ecosystem Validation

Ashish Panjabi, former President of TiE Dubai and early advisor to Elevix, commented: “Execution infrastructure is the missing layer in many emerging startup markets. By consolidating trusted partners and advisors into one digital capability centre, Elevix is helping mature the GCC’s entrepreneurial ecosystem. This is a meaningful step toward building sustainable startup growth in the region.”

The launch event saw participation from representatives of Dubai SME, NVIDIA, Higher College of Technology,  iAccel portfolio founders, mentors and investors, Senior leaders from our Elevix partners including 10xGlobal, Kreston Menon, MSBC Group, UHY James, HUB27, AlphaHealth, Qanooni, TechInspira, xSquare, and Yardstick Marketing.

Supporting Dubai’s D33 Economic Vision

Aligned with Dubai’s Economic Agenda (D33) — which aims to double the emirate’s economy by 2033 through innovation and entrepreneurship — Elevix positions itself as a practical enabler of the region’s startup ambitions.

Operational since November 2025, Elevix offers startup-friendly subscription pricing designed to reduce overhead while increasing access to high-quality, vetted support networks.

As the GCC enters its next phase of startup maturity, Elevix aims to become the digital backbone that connects founders to the capabilities required to move from idea to scale — efficiently, affordably, and strategically.

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