Hospitality

Shifting the focus from brick-and-mortar to service-driven hospitality

Published

2 years ago

July 9, 2024

Anand’s journey from a seasoned hotelier within the corporate world to the founder and CEO of LEVA Hotels is a testament to determination, innovation, and a relentless pursuit of excellence in hospitality. With over two decades of experience working for some of the world’s largest hotel chains, Anand gained invaluable insights into the industry’s intricacies and the evolving needs of travelers.

After spending more than two decades immersed in the hospitality industry, Anand began to notice a significant gap between the offerings of traditional hotel chains and the changing desires of modern travelers. Guests were no longer satisfied with cookie-cutter experiences; they craved authenticity, personalized service, and a deeper connection to the destinations they visited. Recognizing this shift in consumer behavior, Anand saw an opportunity to create a new kind of hotel experience—one that would prioritize meaningful interactions, local immersion, and genuine hospitality.

Thus, the idea for LEVA Hotels was born. Anand envisioned a brand that would cater to the needs of discerning travelers who sought more than just a place to stay—they wanted a personalised experience that would leave a lasting impression. LEVA positioned itself within the 3 and 4-star segment, offering a unique blend of comfort, style, and affordability. Unlike traditional hotel chains that focused solely on standardization and consistency, LEVA aimed to create properties that felt distinct, authentic, and welcoming.

But building a brand from scratch in a fiercely competitive market was akin to navigating a maze with blindfolds with securing funding, the lifeblood of any startup venture, proved to be one of the most daunting challenges. Anand found himself knocking on countless doors, pitching his vision to skeptical investors who were hesitant to bet on an unknown entrepreneur in an unfamiliar market.

Despite facing multiple rejections, Anand refused to succumb to despair. His unwavering belief in his vision and his relentless determination propelled him forward, driving him to explore every possible avenue to bring his dream to life. When traditional sources of funding dried up, Anand made the difficult decision to tap into his personal savings, a move that underscored his commitment to the cause.

With an initial investment of AED 10,000 and a strategic partnership with Ahmed Khalaf Ahmed Khalaf Al Otaiba from Siraj Holdings, along with the involvement of Co-Founder, Noni, Anand was able to kickstart operations and lay the groundwork for future growth. This modest funding, while meager in comparison to the monumental task at hand, served as a lifeline for LEVA Hotels in its infancy, providing the necessary resources to overcome initial hurdles and establish a foothold in the competitive hospitality market.

LEVA underwent a comprehensive branding exercise to refine its identity and positioning in the market. Collaborating with a renowned branding firm, Anand and his team worked tirelessly to craft a brand story that would resonate with their target audience. The result was a brand that stood out for its emphasis on art, design, technology, and human capital—a brand that promised a fresh perspective on hospitality and travel.

While starting the brand may have been a success, maintaining its momentum required a team of dedicated individuals committed to excellence. Central to LEVA’s success is its “People First, World Focused” philosophy, spearheaded by Anand himself. Recognizing that exceptional guest experiences are rooted in a motivated and skilled workforce, Anand prioritized employee well-being and career development. Through training programs, mentorship opportunities, and pathways for advancement, he cultivated a culture of excellence and innovation at LEVA, where every team member felt valued and empowered.

Looking ahead, Anand’s vision for LEVA Hotels is one of continued growth and expansion. In just five years, LEVA has grown to 10 hotels in key cities across the globe, including Dubai, Saudi Arabia, Nigeria, Zimbabwe, Ivory Coast, and Ethiopia. Anticipating further growth, Anand has set his sights on entering new markets across the Middle East, Africa, and Europe. By staying true to its core values of authenticity, innovation, and guest-centricity, LEVA is poised to redefine the hospitality landscape and set new standards for excellence in the industry.

Anand’s journey from a corporate hotelier to an entrepreneurial trailblazer is a testament to the power of passion, perseverance, and a commitment to putting people first. By daring to dream big and refusing to settle for the status quo, Anand has not only built a successful business but has also created a brand that is redefining the future of hospitality—one unforgettable experience at a time.

Hospitality

CELEBRATE TOGETHERNESS THIS RAMADAN WITH AL HALLAB’S IFTAR OFFERINGS

Published

9 hours ago

January 21, 2026

Integrator Web-Editor

Overhead view of AL HALLAB Lebanese dishes including stuffed vine leaves, hummus with chickpeas, fried spring rolls, a pita sandwich with fries, dates with boiled egg, and mixed appetizers served on patterned table.

This Ramadan, Al Hallab invites families and loved ones to come together over a generous and comforting Iftar experience inspired by time-honoured Lebanese traditions. Available across all three Al Hallab outlets and for delivery, the Ramadan offering is thoughtfully designed to celebrate togetherness with the flavours that define the holy month.

Guests can enjoy a full dine-in experience at any of Al Hallab’s three outlets, where tables are set with warm hospitality and a feast of Lebanese favorites. From comforting soups like Lentil, Chicken, or Mushroom, to cold appetizers including Hummus, Moutabal, Labneh, Fattoush, and Vine Leaves, every dish is prepared with care to celebrate the flavors of Lebanon. Hot appetizers, grilled skewers, daily mains, and fresh bread complete the spread, followed by a selection of premium Arabic sweets like Kunafa, Shaibeat, Othamlieh, Kunafa rolls, and fruits for dessert.

For those who prefer to break their fast at home, Al Hallab also offers Iftar meal boxes for delivery, making it easy to enjoy a complete Ramadan meal in the comfort of your own space. Available for one, two, or four people, each Iftar includes dates to break the fast, comforting soups, traditional juices like Kamaredine and Jallab, a selection of cold and hot appetizers, daily main dishes, and a taste of Ramadan’s sweetest delights, including Kataef Walnut and Shaibeyat Ashta.

Al Hallab’s Iftar is more than a meal; it is an invitation to gather, share, and celebrate the blessings of Ramadan with loved ones. Whether enjoying the cozy ambiance of the restaurant or the comfort of home, every Iftar is a moment of joy, flavor, and heritage.

Hospitality

LA VILLE HOTEL & SUITES ANNOUNCES THE REOPENING OF LOOKUP ROOFTOP BAR WITH A REFINED MEDITERRANEAN IDENTITY

Published

10 hours ago

January 21, 2026

Integrator Web-Editor

Nighttime cityscape view from LA VILLE HOTEL & SUITES showing the illuminated Burj Khalifa and Downtown Dubai skyline.

La Ville Hotel & Suites CITY WALK Dubai, Autograph Collection announces the reopening of its rooftop destination, LookUp Rooftop Bar,on 22^nd January 2026. Reintroduced with a refined Mediterranean identity and a fully refreshed look, LookUp now offers a complete day-to-night experience that feels genuinely new, even for long- standing guests of the hotel.

Overlooking City Walk with uninterrupted views of the Burj Khalifa and the downtown skyline, LookUp has been reshaped into a rooftop destination with greater depth and purpose. By day, the space centres around its infinity pool and open terraces, offering a relaxed setting for guests to unwind, swim and spend time outdoors. A strengthened food offering now plays a central role in the experience, with a full Mediterranean-inspired menu featuring wood fired pizzas and fresh sharable dishes, designed for casual dining and longer stays.

As the day moves into evening, LookUp naturally shifts in energy. Guests can enjoy crafted cocktails, a considered music programme and live DJs, alongside a calendar of curated experiences including fashion showcases, brand collaborations and pop ups. Morning wellness sessions such as yoga and pilates further extend the rooftop’s use beyond traditional bar hours, creating a space that works across different moments of the day.

The refreshed LookUp is designed as more than a rooftop bar. It is a lifestyle destination that brings together leisure, dining and social connection in one setting. With its updated design, stronger menu focus and varied programming, LookUp offers returning guests a new way to experience a familiar space, while welcoming new visitors into the heart of City Walk.

The reopening will welcome hotel owners, Marriott leaders, media, partners and influencers, marking the next chapter for one of City Walk’s most recognisable rooftops. With ongoing collaborations across wellness, fashion and lifestyle, LookUp Rooftop Bar is positioned as a key social destination within City Walk, offering experiences from sunrise through to late night.

Michel Nader, Regional Vice President, UAE & Levant – Premium & Select, Marriott International commented: “The return of LookUp is both timely and emblematic of Dubai’s ever-evolving social landscape. With its revitalised Mediterranean-inspired concept, the destination seamlessly combines refined charm with enhanced hospitality, embodying the city’s affinity for sophisticated and vibrant nightlife. We are confident the relaunch of this popular venue will be appreciated by local residents and international visitors.”

Roudi Soubra, Vice President – Asset Management, Dubai Holding, added: “LookUp has always been more than just a rooftop, it’s part of La Ville’s story and spirit. This reimagining represents our commitment to continuous evolution and to creating spaces that inspire connection, creativity, and joy. With its Mediterranean charm and breathtaking views, LookUp once again reflects the essence of Dubai: dynamic, sophisticated, and full of life.”

Hospitality

RAMADAN IFTAR AT OASIS TERRACE & GARDEN, MÖVENPICK DOWNTOWN

Published

10 hours ago

January 21, 2026

Integrator Web-Editor

Iftar dessert and fruit buffet display at MÖVENPICK DOWNTOWN featuring assorted cakes, mini pastries, fresh fruit platters, and traditional Ramadan desserts arranged on a serving counter.

This Ramadan, Oasis Terrace & Garden at Mövenpick Hotel Apartments, Downtown Dubai invites guests to break their fast in a relaxed outdoor setting with a garden-style Iftar buffet designed for families, friends, and group gatherings.

The experience features authentic Arabian and regional favourites, complemented by interactive live cooking stations. Guests are welcomed with dates and water on arrival, followed by unlimited access to mezze, salads, hot mains, and signature Oasis desserts. Live stations include Shawarma, slow-cooked Ouzi, and BBQ specialities, alongside a dedicated dessert counter and mocktails with laban.

Set across the venue’s open-air terrace and garden, the Iftar offers a laid-back yet festive atmosphere ideal for both casual and corporate celebrations throughout the holy month.

With its combination of open-air seating, warm hospitality and thoughtfully curated buffet, Oasis Terrace & Garden offers a welcoming space to slow down and reconnect after sunset. The experience reflects the spirit of Ramadan, bringing together comforting flavours, shared plates and a setting designed for togetherness. Available throughout Ramadan 2026 (subject to official moon sighting, expected from 19 February 2026).