Hospitality

Shifting the focus from brick-and-mortar to service-driven hospitality

Published

1 year ago

July 9, 2024

Anand’s journey from a seasoned hotelier within the corporate world to the founder and CEO of LEVA Hotels is a testament to determination, innovation, and a relentless pursuit of excellence in hospitality. With over two decades of experience working for some of the world’s largest hotel chains, Anand gained invaluable insights into the industry’s intricacies and the evolving needs of travelers.

After spending more than two decades immersed in the hospitality industry, Anand began to notice a significant gap between the offerings of traditional hotel chains and the changing desires of modern travelers. Guests were no longer satisfied with cookie-cutter experiences; they craved authenticity, personalized service, and a deeper connection to the destinations they visited. Recognizing this shift in consumer behavior, Anand saw an opportunity to create a new kind of hotel experience—one that would prioritize meaningful interactions, local immersion, and genuine hospitality.

Thus, the idea for LEVA Hotels was born. Anand envisioned a brand that would cater to the needs of discerning travelers who sought more than just a place to stay—they wanted a personalised experience that would leave a lasting impression. LEVA positioned itself within the 3 and 4-star segment, offering a unique blend of comfort, style, and affordability. Unlike traditional hotel chains that focused solely on standardization and consistency, LEVA aimed to create properties that felt distinct, authentic, and welcoming.

But building a brand from scratch in a fiercely competitive market was akin to navigating a maze with blindfolds with securing funding, the lifeblood of any startup venture, proved to be one of the most daunting challenges. Anand found himself knocking on countless doors, pitching his vision to skeptical investors who were hesitant to bet on an unknown entrepreneur in an unfamiliar market.

Despite facing multiple rejections, Anand refused to succumb to despair. His unwavering belief in his vision and his relentless determination propelled him forward, driving him to explore every possible avenue to bring his dream to life. When traditional sources of funding dried up, Anand made the difficult decision to tap into his personal savings, a move that underscored his commitment to the cause.

With an initial investment of AED 10,000 and a strategic partnership with Ahmed Khalaf Ahmed Khalaf Al Otaiba from Siraj Holdings, along with the involvement of Co-Founder, Noni, Anand was able to kickstart operations and lay the groundwork for future growth. This modest funding, while meager in comparison to the monumental task at hand, served as a lifeline for LEVA Hotels in its infancy, providing the necessary resources to overcome initial hurdles and establish a foothold in the competitive hospitality market.

LEVA underwent a comprehensive branding exercise to refine its identity and positioning in the market. Collaborating with a renowned branding firm, Anand and his team worked tirelessly to craft a brand story that would resonate with their target audience. The result was a brand that stood out for its emphasis on art, design, technology, and human capital—a brand that promised a fresh perspective on hospitality and travel.

While starting the brand may have been a success, maintaining its momentum required a team of dedicated individuals committed to excellence. Central to LEVA’s success is its “People First, World Focused” philosophy, spearheaded by Anand himself. Recognizing that exceptional guest experiences are rooted in a motivated and skilled workforce, Anand prioritized employee well-being and career development. Through training programs, mentorship opportunities, and pathways for advancement, he cultivated a culture of excellence and innovation at LEVA, where every team member felt valued and empowered.

Looking ahead, Anand’s vision for LEVA Hotels is one of continued growth and expansion. In just five years, LEVA has grown to 10 hotels in key cities across the globe, including Dubai, Saudi Arabia, Nigeria, Zimbabwe, Ivory Coast, and Ethiopia. Anticipating further growth, Anand has set his sights on entering new markets across the Middle East, Africa, and Europe. By staying true to its core values of authenticity, innovation, and guest-centricity, LEVA is poised to redefine the hospitality landscape and set new standards for excellence in the industry.

Anand’s journey from a corporate hotelier to an entrepreneurial trailblazer is a testament to the power of passion, perseverance, and a commitment to putting people first. By daring to dream big and refusing to settle for the status quo, Anand has not only built a successful business but has also created a brand that is redefining the future of hospitality—one unforgettable experience at a time.

Hospitality

Orange Hub Unveils Flagship Family Entertainment Center at WTC Mall, Abu Dhabi

Published

13 hours ago

November 7, 2025

Integrator Web-Editor

Orange Hub, the high-energy entertainment concept by IdeaCrate, proudly announces the grand opening of its fifth UAE center—and third in Abu Dhabi—at WTC Mall. This flagship venue cements Orange Hub’s position as a rising leader in the UAE’s family entertainment sector, bringing a new era of immersive fun, adrenaline-filled games, and elevated dining to the heart of downtown Abu Dhabi.

Located in a central, high-traffic hub, Orange Hub WTC Mall introduces next-generation attractions not seen in other branches, including a four-lane interactive bowling alley, a state-of-the-art Laser Tag Avenue, a motion-sensitive Pixel Floor Game, and a giant volcano slide in the expanded soft play area. Families, teens, and young adults can also enjoy an expansive arcade and carnival games with high-value redemption rewards.

For the first time, Orange Hub debuts a fully reimagined Orange Café, offering an elevated dining experience with a robust menu designed for comfort, variety, and style—perfect for families and youth looking for the ultimate hangout.

Signature weekly promotions return, including:

Hi5 Tuesday: AED 5 games (select games, excluding bowling and laser tag)
Half Price Thursday: 50% off blue reader games
Double Dirham Friday: Double credit on spend

Shifa Yusuffali, CEO of IdeaCrate said: “Our mission is to create a next-generation family entertainment center where thrill meets play and every visit feels like a win. With cutting-edge attractions, immersive games, and our signature ‘Play. Win. Feast. Repeat.’ experience, Orange Hub is designed for kids, teens, and families to come together, have fun, and make lasting memories—all under one vibrant roof.”

Orange Hub at WTC Mall is now open and ready to welcome families, youth, and anyone seeking the best in urban leisure culture. Whether it’s a birthday celebration, a casual outing, or a new spot to feast and play, Orange Hub promises a rewarding experience for all.

Hospitality

RIVA BEACH CLUB WELCOMES THE FESTIVE SEASON WITH UNFORGETTABLE BEACHFRONT EVENTS AND EXCLUSIVE OFFERS

Published

13 hours ago

November 7, 2025

Integrator Web-Editor

Infinity pool overlooking beach and Dubai skyline with palm trees and sun loungers at beachfront resort

The festive season in Dubai is here, and there’s no better place to embrace the celebrations than Riva Beach Club on Palm Jumeirah. Blending golden sands, turquoise waters, and a relaxed spirit, Riva is turning up the fun with a sparkling lineup of events, from weekly experiences to Christmas and New Year’s Eve celebrations. Early bird offers are available until 10 November 2025 – because who doesn’t love a good discount?

Christmas Day Brunch – Celebrate in True Riva Style

Gather your loved ones for a spectacular Christmas feast that blends beachside charm with festive cheer. Indulge in an unlimited buffet of holiday classics and sweet treats, all paired with free-flowing drinks and live entertainment. Little ones will be thrilled with the dedicated kids’ fun zone and crafts, while adults can toast the day with complimentary wine on arrival.

For those looking to welcome 2026 in style, the New Year’s Eve Celebration promises a vibrant beachfront evening with panoramic skyline views, live music, festive décor, and free-flowing drinks under the stars. It’s the ultimate way to ring in the New Year with friends and family right on the sand!

In addition to its festive offerings, Riva Beach Club continues to host a variety of weekly experiences designed for every guest.

UAE Resident Offer (Every Monday): Start the week with sunshine and flavour. Residents enjoy 50% off the à la carte menu, perfect for a midweek pause with Mediterranean favourites and waterfront vibes.

Mankind Tuesdays (Every Tuesday): Turn a regular Tuesday into an adventure. Men get full beach and pool access, curated dining, up to 50% off water sports rentals with Ignite Water Sports, and 30% off at Kalm Grooming Salon – all for AED 99 per person. Paddleboards, kayaks, and e-foils bring adrenaline and fun, making it the ultimate weekday escape.

The Great Family Weekend (Saturday & Sunday): Weekends just got better. Families can enjoy pool and beach access, curated dining, and kids’ entertainment. The package is AED 399 for two adults and AED 99 per child, with night swim access until 10 PM, because the fun shouldn’t stop when the sun goes down.

Located along Palm Jumeirah’s scenic coastline, Riva Beach Club continues to define the city’s beach lifestyle. With Mediterranean-inspired cuisine, relaxed energy, and stunning views, it remains a favourite destination to celebrate, dine, and unwind for all ages.

Hospitality

CELEBRATE THE MAGIC OF THE SEASON AT VOCO BONNINGTON DUBAI

Published

13 hours ago

November 7, 2025

Integrator Web-Editor

Chef cooking marinated meat and vegetables on a flat-top grill at a teppanyaki restaurant

‘Tis the season to sparkle and voco Bonnington Dubai is wrapping up the year with a line-up of festive feasts and celebrations that promise to make this holiday season your most memorable yet. From lavish brunches and glittering gala dinners to gourmet takeaways that bring the magic home, every moment at voco Bonnington is designed to be merry, bright and full of flavour!

Festive Takeaways – A Feast to Remember (with a 20% Early Bird Offer!)

Why cook when you can celebrate? This year, voco Bonnington Dubai is serving up the ultimate festive feast to enjoy in the comfort of your own home. Choose between a succulent roast turkey with all the trimmings (AED 849) or a perfectly cooked roast beef with Yorkshire pudding and rich gravy (AED 549) – both crafted by the hotel’s culinary team to perfection.
Make it extra jolly with the Early Bird 20% discount on all takeaway orders placed before 10th December – the perfect excuse to start celebrating early!

Christmas Day Brunch at The Cavendish Restaurant

Unwrap joy this Christmas Day with a spectacular international buffet spread, live entertainment, and a festive atmosphere that feels like home – only better. Whether you’re toasting with bubbles or keeping it family-style, The Cavendish sets the scene for a day of good food, great company and endless cheer.

New Year’s Eve Gala Dinner – Countdown in Style

Say goodbye to 2025 and welcome 2026 with an evening to remember at The Cavendish. Enjoy a decadent international buffet, live entertainment, and the perfect setting to toast to new beginnings as the clock strikes midnight.

Festive Group Bookings – Gather, Feast, and Celebrate Together

Whether it’s an office party or a year-end get-together with friends, The Cavendish Restaurant is the perfect spot for festive group celebrations. Enjoy a specially curated menu starting from AED 149 per person (minimum 20 guests) and raise a glass to togetherness in true voco style.

This season, let voco Bonnington Dubai take care of the details so you can focus on what really matters — celebrating with the people you love, in a place where every moment feels special.