Hospitality
Who Says Luxury Can’t Care? The H Dubai Rewrites the Rulebook!
Integrator Media had an exclusive interview with Sophie Blondel, General Manager, The H Dubai Hotel
What personally motivated you to champion sustainability and accessibility at The H Dubai?
I’m deeply committed to social responsibility and ethical practices, which fuels my personal motivation to champion these crucial causes. Understanding the significance of businesses operating ethically and their positive impact on society and the environment is fundamental to me. This commitment is not just rooted in professional obligations but also reflects my core values, awareness of global challenges, and a sincere desire to create a meaningful difference through my work.
What drove you to pursue the Certified Autism Center designation for The H Dubai, and how did it reflect your personal values?
I pursued the Certified Autism Center designation as a testament to our commitment to honesty and transparency in our business practices. It’s an acknowledgment of the imperative to enhance our hotel’s services for autistic guests, showcasing a genuine concern for the well-being and comfort of all our guests. By prioritizing a welcoming and inclusive environment, we ensure that everyone feels valued and respected.
This designation not only elevates the reputation of The H Dubai and attracts a broader range of guests but also mirrors my personal values of honesty, care, and integrity. It’s a reflection of the values embraced by our entire team, underlining our dedication to providing exceptional experiences while staying true to our principles of inclusivity and compassion.
What inspired the idea of hosting iftar events for kids from the Dubai Autism Center and Georgetown Early Intervention Center?
The inspiration stemmed from various factors that naturally led us to this initiative. Last year as we were looking at partnering with an organisation to host an Iftar as part of our CSR initiatives, the altruistic spirit of a former employee who was actively involved in a biker association supporting autism awareness deeply influenced us. Additionally, my personal experiences during college, where I was also engaged in weekly activities supporting autism awareness, played a significant role.
Furthermore, the exceptional personality of Zahra Alijasmi from the Georgetown Early Intervention Center further solidified our decision. Zahra came to the hotel and provided a training and awareness session to all team members and seeing the number of colleagues who attended the training, we were certain that this is the right initiative that we as a team would like to support.
The timing was also crucial; when we were ready and equipped, the opportunity presented itself, aligning perfectly with our values and mission.
Combining these reasons, we organically decided to host an iftar event for children from Georgetown Early Intervention Centre as a testament to promote inclusivity and autism awareness. Building on this success, partnering with Dubai Autism Centre this year felt like a natural progression, allowing us to extend our support to children, their families, and the dedicated educational teams not just once, but twice. These events not only fostered a sense of togetherness but also provided a platform to celebrate Iftar joyfully and inclusively.
Based on your experiences, what key piece of advice would you give to leaders aiming to integrate CSR deeply into their business models?
The pivotal advice I would give is to ensure that CSR initiatives mirror the values and objectives of the organization. When CSR efforts align seamlessly with the company’s core beliefs and long-term aspirations, they gain depth and longevity. It’s crucial to integrate CSR into the overarching business strategy rather than treating it as a standalone entity. This involves ingraining CSR considerations into decision-making processes across all facets and departments of the organization.
Furthermore, engaging stakeholders is paramount. This includes employees, customers, suppliers, and local communities. Actively seek their input, involve them in decision-making processes, and maintain transparent communication regarding CSR initiatives to cultivate trust and garner support.
Collaboration is another key aspect. Partner with other organizations, NGOs, government bodies, and industry peers to amplify the impact of CSR endeavours. By pooling resources and expertise, companies can effectively address complex social and environmental challenges.
Lastly, recognize that meaningful change requires dedication and time. Be prepared to invest resources and effort into initiatives that hold the potential to create lasting positive impacts.
Among all the projects you’ve led at The H Dubai, which one resonates with you the most on a personal level?
The recent Art Exhibition and workshop with the Dubai Autism Center kids, orchestrated by the exceptionally talented Kanyeyachukwu Tagbo Okeke, and hosted at The H Dubai hotel to mark the World Autism Awareness Month, struck a chord with me on a profoundly personal level. It brought back memories of my own past experiences assisting autistic children with their studies in Normandy. Witnessing the transformative influence of creativity and human connection firsthand during this event left a lasting impact on me.
You recently held a World Tourism Day panel on inclusive tourism, so what was the purpose behind this discussion?
Since receiving the “First Certified Autism Center (CAC) designation” in Dubai, we have been actively looking for opportunities and ways to raise awareness and World Tourism Day was a perfect opportunity to cast a light on the topic. The panel aimed to raise awareness and foster understanding regarding the crucial integration of autism-friendly practices into the hospitality industry, with a specific emphasis on luxury 5-star hotels and beyond. The esteemed panel members comprised of thought leaders and mom’s who not only shared views on the future of industry but shared what is needed to achieve complete inclusive environment with first-hand experiences. It sought to underscore the advantages of offering inclusive services for individuals with autism and their families. Furthermore, the discussion aimed to provide actionable advice and insights for those interested in pursuing certification as autism-friendly destinations within the travel and entertainment sectors.
Looking ahead, what new CSR initiative are you most passionate about introducing at The H Dubai?
I’m excited about the prospect of introducing baking classes as a new CSR initiative, especially when tailored to include individuals on the autism spectrum. Our ongoing organization of both adult and children’s baking classes throughout the year, including private sessions, has been well-received. Given our highly experienced pastry team, I am confident that baking classes offer numerous benefits that align seamlessly with our values : such as skill enhancement, therapeutic value and social interaction.
I am also looking forward to the upcoming Vocational Training Programe that is currently being developed together with Dubai Autism Centre for the children at the centre. Under this program the hotel team will first provide vocational training to select students at DAC, following which the final aim is to then provide them with industry internship at the hotel grounds.
Quote: The hospitality industry is dynamic and ever-changing. Leaders must be adaptable and flexible, ready to pivot strategies, embrace new technologies, and respond swiftly to market trends and guest preferences.
Hospitality
A SIZZLING VALENTINE’S ROMANCE AT MARRIOTT AL FORSAN
Indulge in a romantic four-course dinner paired with a bottle of Prosecco

Celebrate love this Valentine’s Day with an intimate dining experience at The Grill, Marriott Al Forsan. Couples are invited to indulge in a sizzling four-course dinner, thoughtfully crafted for the occasion and perfectly paired with a bottle of Prosecco.
Set against a warm and elegant ambiance, it’s the ideal setting for a memorable night together.
Date: Saturday, 14th February
Time: 6:30 PM – 11:30 PM
Venue: The Grill, Marriott Al Forsan, Abu Dhabi
Hospitality
PROJECT CHAIWALA AND OATLY INTRODUCE THE KARAK CLUB AT DXB AIRPORT
Project Chaiwala (PCW), Dubai’s homegrown chai brand founded in 2017 by Justin Joseph and Ahmed Kazim, has partnered with Swedish oat-based dairy alternative brand Oatly to launch The Karak Club, exclusively at Dubai International Airport (DXB). For a limited time, the world’s busiest international airport will welcome travellers from every corner of the globe to experience the UAE’s beloved karak chai with a plant-based twist.
With the support of travel and retail partner Lagardère Travel Retail, The Karak Club will be live across DXB Terminal 3 and select Terminal 1 outlets from December 15, 2025, to February 15, 2026. The concept reimagines Dubai’s unofficial national drink using Oatly’s non-dairy alternatives in innovative formats such as iced chai, smoothies, shakes, and soft serve. Travellers can also purchase limited-edition merchandise, including postcards, custom playing cards, luggage tags, stickers, and tote bags, celebrating the collaboration.
“This is Project Chaiwala showcasing Dubai’s unique flavour to the world through Oatly’s plant-based magic, turning karak from a fresh milk tradition into a global lifestyle experience,” said Ahmed Kazim, Co-founder of Project Chaiwala.
“Born from our first Karak Club community event at Project Chaiwala’s Cinema Akil flagship in Alserkal Avenue, this DXB edition targets young, global urban travellers seeking authentic flavours of Dubai’s third-culture identity in a modern, accessible way. As a homegrown brand with global aspirations, we’re proud to champion Dubai’s multicultural spirit at DXB, following our representations at SXSW 2025 with Museum of the Future, EXPO 2020, and COP28,” added Justin Joseph, Co-founder of Project Chaiwala.
“We’re honoured to bring the Karak Club to DXB, one of the world’s cultural melting pots, through our collaboration with Project Chaiwala and Lagardère Travel Retail UAE. Together, we’re celebrating the heritage of karak chai, reimagined with Oatly as a delicious alternative to the traditional dairy-based drink. In a moment of taste bonanza and rising non-coffee based beverages, Project Chaiwala’s creativity and Lagardère’s commitment to delivering lifestyle experiences at DXB enable us to bridge cultures through flavour for travellers and the wider airport community”, says Dimitri de Martignac, Regional Director Oatly MEA.
Founded after countless chai breaks between Justin Joseph and Ahmed Kazim during their time as colleagues in Dubai International Financial Centre (DIFC), Project Chaiwala was inspired by the founders’ brainstorming sessions and travels to Darjeeling and West Bengal’s tea estates, inspired by their love for getting the perfect cup of chai. Their first pop-up at Etisalat Beach Canteen led to the opening of the flagship Cinema Akil café in Alserkal Avenue in 2018, a cultural hub that captures the brand’s ethos of “Blending Tradition, Brewing Innovation.” The café’s offerings include the signature Clove-Chocolate Karak, vada pav, cheese toast, spicy chana, and Karak Groove Sessions with local DJs.
Evolving from a lifestyle café into an omnichannel brand, Project Chaiwala successfully pivoted during the 2020 pandemic, expanding into packaged retail with handcrafted tea blends now available at Spinneys, ENOC, Careem, Noon, and Amazon. The brand currently employs over 20 team members across café, retail, and B2B operations — including corporate outlets at ENBD and Standard Chartered, and more than 100 HORECA accounts. Through proceeds from its clay kulhar cups, Project Chaiwala supports ethical initiatives promoting education, clean water access, and women’s empowerment.
Activation Locations at DXB:
● Project Chaiwala, Concourse C, S34, Terminal 3
● Project Chaiwala, Daily DXB, Concourse B, Terminal 3
● Project Chaiwala, Concourse A, Terminal 3
● FIX Coffee, Daily DXB, Terminal 1
Hospitality
DUBAI’S HAG AL LEILA CELEBRATIONS DRAW STRONG ENGAGEMENT ACROSS CITYWIDE ACTIVATIONS

Dubai’s Hag Al Leila celebrations concluded this week with strong engagement across a wide-ranging programme of community, cultural, and destination-based activations, marking the opening moment of the Season of Wulfa and setting the tone for the Holy Month of Ramadan.
Observed across the city, Hag Al Leila in Dubai brought residents and visitors together through shared moments rooted in generosity, participation, and the exchange of sweets. From heritage-led experiences and neighbourhood gatherings to activations in major destinations, the programme reflected how the tradition continues to be lived and shared across generations.
Across the programme, activations recorded strong footfall and sustained participation, with high levels of engagement from families, children, and wider communities. Public response reinforced Hag Al Leila’s role as a shared cultural moment, experienced through familiar rituals that encourage connection, participation, and a gentle transition into the reflective rhythm of Ramadan.
Key activations across Dubai helped translate the tradition into diverse contemporary settings while remaining grounded in cultural authenticity. Dubai Hills Mall hosted one of the season’s most visible celebrations, adapting the traditional door-to-door custom into a guided, child-led experience within a major retail destination. Cultural institutions led by Dubai Culture delivered neighbourhood-rooted programming, including heritage trails, workshops, and creative activities designed to introduce younger audiences to the meaning and rituals of the occasion.
Dubai Municipality activated public spaces and community venues across the city, embedding Hag Al Leila within everyday neighbourhood life and ensuring broad public access to the celebration. At the Museum of the Future, the tradition was reimagined through an interactive cultural programme combining storytelling and hands-on activities, while the Knowledge and Human Development Authority’s student design initiative, delivered in collaboration with Patchi, engaged young people directly in cultural storytelling through contemporary creative expression. More than 45 activations unfolded across retail destinations, cultural venues, and community hubs, delivered in collaboration with a range of public and private partners as part of the wider Season of Wulfa programme.
Muna Faisal Al Gurg, CEO of the Museums and Heritage Sector at Dubai Culture, affirmed the Authority’s commitment to raising awareness of Hag Al Leila’s cultural significance, saying: “Hag Al Leila represents an authentic Emirati tradition that reflects the essence of our heritage and embodies generosity, kindness, and tolerance. It is also a powerful expression of our pride in our national identity. Through this initiative, we aim to strengthen community engagement, introduce the youth to our customs, and deepen their sense of belonging.”

Al Gurg added: “Each year, we celebrate this occasion through programmes hosted across our cultural sites to highlight the meaning, symbolism, and beauty of Hag Al Leila. We seek to preserve the custom in the Emirati collective memory, underscore its value, and showcase how it fosters harmony within the community. These efforts also help future generations connect with their roots and cultivate national pride.
Ahmed Al Khaja, CEO of Dubai Festivals and Retail Establishment (DFRE), said: “Hag Al Leila continues to resonate because it is experienced in familiar, shared spaces across the city. This year’s programme demonstrated how simple, community-centred moments can create meaningful connections, particularly for younger generations. The strong engagement we saw across activations reflects the city’s appreciation for traditions that bring people together and naturally set the tone for the Holy Month of Ramadan.”
With Hag Al Leila setting the tone across the city, the Season of Wulfa now moves into its next phase, as Dubai prepares to observe Ramadan through a programme of cultural, community, and citywide experiences shaped by reflection, connection, and shared responsibility.
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