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Harnessing Technology in Hybrid Work Environments: Strategies for Success

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By Professor Fiona Robson, Head of Edinburgh Business School and School of Social Sciences at Heriot-Watt University Dubai

For many, working in a hybrid model of some working from home and some from organisational premises is seen as a positive scenario. However, it can also be a double-edged sword in terms of blurring the boundaries. Advantages include flexible working options and may open up a new pool of candidates who don’t want to or aren’t able to travel every day. The benefits of hybrid include the cost implications of not having to travel twice a day and not losing productive time when travelling. Not every role would be suitable for hybrid working, for example someone working in customer services or providing a service in the homes of clients. Offering hybrid working options gives the potential to increase employee retention by meeting their needs. It is also important to recognize that hybrid working shouldn’t be perceived as a part time role with part time organizational commitment. Leaders are responsible for developing a culture whereby all eligible employees are encouraged to work remotely for at least some of their working time.

There is research which suggests that employees who are able to work from home are more productive than in the office. This makes assumptions that a) employees don’t mind the blurring of boundaries with their home life b) that they will have appropriate space from which they can work and c) that appropriate technology and infrastructure (e.g. wifi) is available. Depending on the home situation, there may be more distractions when working away from the office if it shared with other people. Ultimately the decision around moving to hybrid working will need the leader to consult and then take all the factors into account to establish the potential impact.

Technology can be used to improve performance throughout an organisation, for it to be successful there are a range of factors which need to be in place. Firstly, selecting the correct technology that can meet the needs of the organisations and their users. Once selected, extensive learning and development support is needed so that users feel confident and competent in using it for their roles. If there is equipment or software which isn’t used regularly, some reminders and an offer of training may be useful. The health and safety of hybrid workers should be considered, ensuring that remote working is organised and carried out in a safe way as part of the leader’s duty of care.

Technology is a good alternative where it isn’t possible for the leader to meet with all their employees. Software such as Teams and Zoom allow information to be shared instantaneously. Whilst there may be specific occasions where in-person is needed, many meetings can be online. Probably the biggest impact of the pandemic was how organisations had to pivot to be able to work remotely. For some employees, this was seen as a very good thing; having previously been told that it wasn’t possible for some roles, it was established that it could work. Hybrid working can also give time flexibility which may make international collaborations easier. Leaders should lead by example and highlight their own hybrid working, ensuring they have maximum visibility.

Potential disadvantages of hybrid working include having a negative impact on team-working and morale which leaders may need to address. Opportunities for valuable ‘water cooler’ conversations are likely to take place less frequently might lead to missed chances for collaboration or process improvement.

Hybrid/remote working does not mean that all networking opportunities are lost; technology now gives us many ways to achieve this – again, learning lessons from the pandemic where many conferences and events were delivered wholly online. Platforms such as LinkedIn allow leaders to connect to people across the globe and build their digital network. Other specialist software encourages leaders and their employees to have some informal online ‘coffee break’ time.

As a leader, a key decision is the extent to which employee performance should be monitored. Technology is available to do this; however, it raises an issue of trust. There may be certain occupations where it is necessary for the organisation to have access to this data for security reasons. Data protection and privacy policies should be adhered to at all times.

Strong leaders recognise the importance of giving and receiving feedback and for this to be built into project plans rather than just at the end of the activity. Where hybrid working means fewer opportunities for face-to-face engagement, technology can be used via software that collects and stores employee feedback. Leaders need to role model good behaviour by visibly seeking and responding to feedback on their own performance.

As a leader it is important that the HR team are briefed to reflect the organisation’s commitment to hybrid working by ensuring that policies and practices do not disadvantage hybrid workers. For example, reviewing internal promotion and performance review criteria to ensure they are appropriate. Updated IT policies should be considered, to reflect the needs of people who work at home and use secure data which would previously not have been available. Leaders should consider some of the sensitive issues around hybrid working, for example does it lead to the introduction of hot-desking. For some of their followers losing the artefact of their own personal space could be negative.

The use of AI in most organisations is still at a relatively early stage where many are only confident to dip their toes into the water. Where women leaders become early adopters of AI this can have a positive impact on the whole organisation. It also potentially provides the leaders themselves with a competitive advantage. Being upfront about the advantages and disadvantages will be useful as well as identifying where and when it might be used. The early inclusion of employees to influence the scope and implementation of AI is a worthwhile investment.

Many organisations collect data on a daily basis but don’t make the best use of it, and this is a missed opportunity. Leaders should invest in new hires who are experts in data analytics and can provide some bespoke use of technology to meet the specific needs of the organization. Importantly these appointments can upskill the existing workforce by learning in ‘real play’ rather than role play.

Whilst AI could lead to some disruption, sometimes that in itself encourages more innovation. Leaders have an ethical responsibility as well as a management one to ensure that AI is used appropriately and in compliance with regulations. Possibly the strongest opportunity at this stage for the use of AI to really make a difference, is collecting data on employee engagement on a continuous basis. This can be used to predict future behaviours and actions for the leadership team.

Leaders can use technology, for example, as part of their recruitment and selection processes so prospective candidates get a personalised experience. Personalisation could also be used as part of an employee engagement strategy. The use of AI isn’t a magic cure, and there will still need to be human interventions, particularly in the early adoption stages, to ensure fair decision-making.

Leaders’ HR teams will have to work with the experts to ensure that any potential negative outcomes of AI can be minimised e.g. if employees all start using Chat GPT for their work. Leaders will need their skills in managing change progress for an organisation that may find change very challenging.

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Tech Features

Alteryx Launches New AI Capabilities to Bring Governed Analytics Anywhere Work Happens

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Alteryx, the agentic analytics and automation company, today announced new AI capabilities across Alteryx One that connect enterprise-grade business logic directly to the AI agents’ teams already use. By extending governed workflows and datasets to external AI tools, organizations can “build once and govern once,” eliminating the need to recreate complex business logic from scratch. This approach allows enterprises to scale AI action with confidence, helping to reduce both security risks and runaway token costs.

Key Findings

  • 71 percent of IT leaders report that AI initiatives are most successful when IT and business teams collaborate closely to bridge the gap between AI agents and enterprise business logic.
  • NextWave achieved a 20x reduction in LLM token consumption using an Alteryx workflow during a complex Office of the CFO reconciliation between front-office and back-office data.
  • Up to 93 percent reduction in token consumption and up to 85 percent increase in speed on tasks involving raw, ungrounded data, when combining an LLM with an existing, trusted Alteryx workflow.
  • Up to 83 percent reduction in token costs and up to 65 percent increase in speed on tasks involving clean, grounded data.
  • 65 percent of analysts confirm that AI delivers the most value when business logic is managed at the business level.

“Generative AI is brilliant at brainstorming, but it often struggles with the precision required for enterprise execution. Organizations don’t need agents that guess at business rules and burn through tokens; they need AI that operates on the same trusted business logic and governance that underpin the rest of the business,” said Ben Canning, Chief Product Officer at Alteryx. “By connecting existing tools to a governed business logic layer, we are allowing enterprises to stop the ‘re-work’ tax of rebuilding business rules for every new agent, ensuring that every AI-driven action is as reliable as the calculations they already trust.”

New Capabilities

The latest capabilities include:

Ask Alteryx: With this release, Ask Alteryx evolves from an embedded assistant into the primary way users interact with Alteryx One, guiding new users step-by-step through their first workflow in Designer and giving everyone a natural-language front door to their data through Ask Alteryx for Live Query, with connections to Snowflake, Big Query, and Databricks for reading and writing data directly. Ask Alteryx checks existing workflows and data first, delivering a governed answer when one exists or building a new workflow when it doesn’t, with every output remaining inspectable, editable, reusable, and schedulable within Alteryx One.

Agent Studio: Enables business users to turn existing, already-governed datasets into conversational agents without rebuilding anything. Analytics teams maintain full control over which datasets and KPIs power agent responses, while finance and operations departments can instantly scope an agent to their reconciliation dataset or KPI dashboard data, so stakeholders can ask trend, root-cause, and variance questions in plain language and get governed, explainable answers back.

Alteryx Insights for OpenAI: Available through the ChatGPT Plugin Directory, this capability allows business users to generate answers based on analyst-approved data, calculations, and workflows. Employees can investigate revenue variances or resolve reconciliation issues directly, accessing trusted business logic without opening the platform or requiring an Alteryx seat. Alteryx will be expanding this surface integration strategy to bring governed logic to where teams already collaborate, including upcoming support for Claude, Gemini, Slack, and Microsoft Teams.

Alteryx MCP Server: The governed way to use Alteryx from whatever AI platform or agent you already work in. It lets AI agents interact with Alteryx as easily as a human would, finding the right data, building multi-step solutions, and turning them into governed, repeatable workflows. Agents can build, run, schedule, and discover Alteryx assets directly, with external AI requests inheriting Alteryx’s authentication, workspace context, role-based access controls, and permissions automatically, so every interaction carries the same security model and audit trail as if a person had done it. More capabilities, including connection creation and expanded scheduling, are expected to roll out later this year on the same governed connection.

Alteryx Skills: A GitHub install that teaches third-party agentic interfaces, OpenAI Codex, Microsoft Copilot, Claude Code, Gemini CLI, and more, how to build Alteryx assets the right way, closer to how Ask Alteryx already builds them. Rather than each tool guessing at Alteryx’s patterns on its own, Skills gives them Ask Alteryx’s own workflow-building know-how, so a financial calculation or reconciliation workflow gets built correctly the first time, without rebuilding logic or permissions separately for every tool your team uses.

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The Infrastructure Is Automated. Why Are the Processes Around It Still Manual?

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Article by Prasanna Rajendran, Vice President – EMEA, Kissflow

Across the Middle East, governments and enterprises are investing heavily in cloud infrastructure to support national digitization agendas, from Vision 2030 in Saudi Arabia to the UAE’s push toward AI-driven government services. Gartner forecasts that IT spending across the Middle East and North Africa will reach $169 billion in 2026, an 8.9 percent increase over 2025, with software spending alone growing 13.9 percent.

Infrastructure as code (IaC) is the practice of defining and provisioning computing infrastructure, including servers, networks, databases, and load balancers, using machine-readable configuration files rather than manual processes or interactive consoles. Rather than logging into a console to click through setup wizards, teams describe their entire infrastructure in version-controlled code that can be reviewed, tested, and deployed like any other software artifact.

For CIOs and IT leaders, this matters because IaC has become the operational standard for any organization running workloads at scale. Grand View Research valued the global IaC market at $1.2 billion in 2025 and projects it to reach $6.1 billion by 2033, a compound annual growth rate of 22.3 percent. That trajectory reflects a clear shift: enterprises are moving from manual, ticket-driven infrastructure management to automated, code-driven provisioning.

What is infrastructure as code?

At its core, IaC means defining resources such as virtual machines, storage volumes, network configurations, security policies, and access controls in declarative or imperative code files. Those files become the authoritative record of what your infrastructure looks like at any moment.

IaC generally follows one of two approaches, depending on whether teams want to define an outcome or prescribe the route to it. Declarative IaC describes the desired end state: you specify what you want, such as three servers, a load balancer, and a database cluster, and the tool works out how to get there. Terraform, AWS CloudFormation, and Azure Bicep all use this method. Imperative IaC instead specifies the exact steps to reach an outcome. You write procedural instructions: create this server, then attach this disk, then configure this network. Ansible and Chef follow that model more closely.

The declarative approach dominates enterprise adoption today because it is easier to maintain and less error-prone. You describe the outcome rather than the procedure, which keeps the code readable even as infrastructure complexity grows.

What separates IaC from traditional infrastructure management is version control. Every change is tracked in Git, reviewed through pull requests, and deployed through automated pipelines. This is the mechanism Gartner points to when it describes IaC as the route to cloud governance and self-service at scale.

Why infrastructure as code matters for enterprise IT

Manual infrastructure management does not scale. When an operations team provisions servers through tickets and console clicks, every environment differs slightly, every deployment carries risk, and every audit turns painful. IaC removes these problems systematically.

Consistency and reproducibility

IaC guarantees that the development, staging, and production environments are consistent. Configuration drift, the slow divergence of environments over time, disappears because every deployment is generated from the same code. When an incident occurs, you can rebuild an environment from scratch in minutes.

Speed and agility

Organizations using IaC provision entire environments in minutes rather than weeks. When business conditions change, whether through a product launch, a capacity spike, or a compliance deadline, IaC lets you respond at the speed of code.

Security and compliance

With IaC, security policies are embedded directly in infrastructure templates. Guardrails apply automatically. Compliance checks run in the CI/CD pipeline before any change reaches production. Security stops being a gate at the end of the process and becomes part of how infrastructure gets built.

Cost efficiency

IaC gives you precise control over resource provisioning. Idle capacity gets identified and decommissioned through code rather than through quarterly manual audits. Cost discipline has grown into a standing function for this reason: 59 percent of the 759 organizations Flexera surveyed for its 2025 State of the Cloud Report now run a dedicated FinOps team, up from 51 percent the year before.

Key infrastructure as code tools for the enterprise

Several tools now anchor enterprise IaC strategy, each suited to a different environment. Terraform and its open-source fork, OpenTofu, remain the dominant choice for cross-cloud work, offering declarative provisioning across multiple clouds using HCL. Organizations standardized on a single cloud often turn to native alternatives instead: AWS CloudFormation for AWS-centric environments, using JSON or YAML, and Azure Bicep for Azure-native deployments. Ansible takes an imperative, YAML-based approach and excels at configuration management and application deployment rather than pure provisioning. Pulumi appeals to developer-led teams by letting them define declarative infrastructure in familiar languages such as Python, TypeScript, or Go.

Common challenges when adopting infrastructure as code

Adopting IaC is not without friction. The most immediate obstacle is usually a skills gap, because IaC asks infrastructure teams to work the way developers do, with version control, code reviews, and CI/CD pipelines. That shift is cultural as much as it is technical, and it requires deliberate investment in training.

State management adds complexity of its own. Declarative tools maintain state files that track current infrastructure, and multi-team environments need remote state backends, locking, and workspace isolation from day one to avoid conflicts.

Legacy system integration is another common obstacle, since not everything can be expressed in code immediately. Most organizations start with new cloud workloads and progressively extend IaC to existing systems through API wrappers.

Governance and drift detection require ongoing discipline. IaC only delivers its full value once it becomes the sole path for infrastructure changes, which makes continuous drift detection and sustained cultural enforcement critical rather than optional.

Where workflow automation fits in an IaC-driven enterprise

Infrastructure as code solves the provisioning problem. Enterprise IT complexity does not stop there. The layer above IaC, covering the processes, approvals, and operational logic that run on top of provisioned infrastructure, is where most organizations still depend on fragmented tools, manual handoffs, and spreadsheet-based tracking. That gap is especially visible across the Middle East, where cloud adoption and ambitious national targets often outpace the operational processes needed to govern them.

Regulatory pressure widens the gap further. Gartner forecasts worldwide sovereign cloud IaaS spending at $80 billion in 2026, a 35.6 percent rise over 2025, with governments as the main buyers. Provisioning infrastructure inside a national boundary is one requirement. Proving that every approval, exception, and access grant on that infrastructure followed a governed path is another, and code alone does not answer it.

This is where workflow automation platforms operate as a digital backbone for enterprise operations. IaC automates the infrastructure layer. A no-code or low-code workflow platform automates the process layer: IT service requests, change management approvals, vendor onboarding, compliance workflows, and the hundreds of cross-functional processes that connect people, systems, and decisions across the enterprise.

For IT leaders across the region pursuing IaC adoption, particularly those operating under strict data residency and regulatory requirements, this kind of platform complements the strategy by giving business teams a way to build and manage operational workflows without adding to the IT backlog. IaC handles your infrastructure. Workflow automation handles everything that runs on it.

See how Kissflow governs the change approvals, access requests, and compliance workflows that sit on top of your cloud infrastructure in a 30-minute demo.

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Tech Features

Role of Digital Citizenship in Countering Misinformation and Protecting Social Cohesion in UAE

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Dr. Soumaya Abdellatif, Head of Sociology Department, Associate Professor, College of Humanities and Sciences, Ajman University

The greatest challenge of our time is not merely that people believe false information. It is that the very boundary between truth and opinion, fact and emotion, credibility and visibility, has become increasingly vague.

This shift signals a transformation in symbolic authority itself. Trust has not simply declined – it has been displaced. Traditional institutions no longer monopolize credibility, while digital platforms have multiplied voices without necessarily strengthening legitimacy.

In societies such as the UAE – built on coexistence, institutional trust, and the delicate management of cultural diversity, this challenge carries particular strategic weight. This is where digital citizenship ceases to be an educational slogan and becomes a matter of national importance.

Beyond Media Literacy

At its core, digital citizenship is a contemporary form of civic responsibility. It deals with how individuals participate in the digital public sphere, how they interpret information, and how they contribute – consciously or unconsciously, to the production of collective trust.

(1)As Manuel Castells once stated, power in network societies increasingly operates through control over communication flows. The question is no longer simply who speaks, but whose voice becomes visible, amplified, and believed.

Trust as Social Infrastructure

In the UAE, misinformation is not merely a media concern – it is also a matter of social architecture. The country’s model of stability rests on institutional credibility, intercultural coexistence, and high levels of public trust.

This explains why the UAE has invested heavily, not only in digital transformation, but also in institutional clarity and communication governance. (2) Federal Decree-Law No. 34 of 2021 on combating rumours and cybercrime reflects an important principle: digital stability is inseparable from social stability. The objective is not merely punitive regulation, but the protection of public confidence itself.

Youth, Families and the Transformation of Authority

Young people are not passive consumers of information; they are producers of narratives, identity, legitimacy, and influence. They shape public conversations long before institutions respond to them.

In previous generations, legitimacy flowed vertically: from institutions, schools, family structures, and recognised expertise. Today, authority is increasingly negotiated horizontally- through peers, influencers, networks, and algorithmic visibility.

In addition, families act as the first school of civic trust. Long before formal media literacy programs, individuals learn how to relate to truth, disagreement, and legitimacy inside the home.

Why Social Sciences Matter

The response to misinformation cannot be reduced to fact-checking mechanisms or technical media literacy alone. What is required is a deeper intellectual infrastructure – one that social sciences are uniquely positioned to provide.

Sociology, communication studies, political science, and anthropology do not merely teach individuals how to verify information; they teach them how power operates, how legitimacy is constructed, how public opinion is shaped, and how collective trust is sustained or eroded.

A National Priority

The UAE has positioned itself as a global leader in artificial intelligence, digital governance, and future-oriented policy. This ambition is both necessary and admirable.

In this scenario, digital citizenship is not a secondary educational concern. It is part of national security, social sustainability, and the long-term legitimacy of institutions.

The UAE is not only managing digital transformation; it is helping to define what responsible digital modernity should look like.

Because in the end, the future of social cohesion will not be decided by technology itself, but by who is trusted to interpret reality in the digital age.

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