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The Urgent Relevance of Cybersecurity for Organizations: Three Key Messages

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Cybersecurity

By Iris Lorscheid, Professor for Digital Business & Data Science at University of Europe for Applied Sciences, Campus Hamburg

In an increasingly digital world, the importance of cybersecurity for organizations cannot be overstated. As we navigate through 2024, cyber threats are evolving at an alarming rate, and the need for robust security measures has never been more pressing.

This article aims to highlight the critical relevance of cybersecurity for organizations and present three essential messages that every organization should heed to protect their assets and maintain trust.

Message 1: Cybersecurity is a Non-Negotiable Priority

In today’s landscape, where data breaches and cyber attacks are becoming routine headlines, treating cybersecurity as an optional or secondary concern is a recipe for disaster. Every organization, regardless of its size or industry, must recognize that cybersecurity is a fundamental aspect of its operations. Here’s why:

Cyber attacks can lead to substantial financial losses. The costs associated with data breaches, including regulatory fines, legal fees, and the expense of mitigating the damage, can cripple an organization. For instance, in 2024, Dell faced a breach affecting 49 million customers, which not only dented their reputation but also resulted in significant financial repercussions.

When an organization suffers a data breach, the immediate fallout often includes a loss of customer trust. Customers expect their personal information to be safeguarded, and any compromise can lead to a loss of confidence that is difficult to rebuild. This erosion of trust can have long-lasting effects on customer loyalty and brand reputation.

Cyber attacks can disrupt business operations, leading to downtime and loss of productivity. Ensuring robust cybersecurity measures can help prevent such scenarios and maintain smooth operations.

Actionable Steps

To make cybersecurity a priority, organizations should:

  • Allocate adequate resources and budget for cybersecurity initiatives.
  • Implement comprehensive security policies and procedures.
  • Regularly assess and update security measures to address evolving threats.

Message 2: Human Element is Key to Cybersecurity

While advanced technologies and sophisticated security systems are crucial, the human element remains a critical factor in cybersecurity. Human error is often cited as a leading cause of data breaches, making it essential to focus on training and awareness. Here’s why the human element matters:

Cybercriminals frequently use social engineering techniques to manipulate individuals into divulging sensitive information. Phishing emails, for example, are designed to trick recipients into clicking malicious links or providing confidential data. AI will play a key role in pishing attacks in the near future. Training employees to recognize and respond to these threats is vital.

Not all threats come from outside the organization. Insider threats, whether intentional or accidental, can be just as damaging. The Data Breach Investigation Report already identified in 2021 that 22% of cyber security threats are caused by internal actions. Employees with access to sensitive information can inadvertently or maliciously compromise security.

Employees may unknowingly fall victim to phishing attacks. AI algorithms can analyze vast amounts of data to identify vulnerabilities and create targeted attacks that are harder to detect by employees and defend against.

Encouraging good cyber hygiene practices among employees can significantly enhance an organization’s security posture.

Actionable Steps

To leverage the human element effectively, organizations should:

  • Conduct regular cybersecurity training and awareness programs.
  • Foster a culture of security awareness where employees feel responsible for protecting the organization.

Message 3: Proactive Measure are Essential for Cyber Resilience

In the face of ever-evolving cyber threats, a reactive approach to cybersecurity is insufficient. AI can automate the process of launching cyber attacks, enabling attackers to execute a higher volume of attacks with greater precision. This automation reduces the time and effort required to conduct attacks, increasing the scale and frequency of cyber threats. AI-powered botnets can automatically scan for and exploit vulnerabilities across thousands of systems simultaneously, overwhelming traditional security defenses.

Continuous monitoring of network activity allows organizations to detect unusual behavior and potential threats in real-time. Advanced security information and event management systems can provide valuable insights and enable quick response to incidents. AI-empowered security systems can defend AI-empowered attacks.

Overall, AI continues to be a double-edged sword in the realm of cybersecurity. While AI enhances security measures through advanced threat detection and response capabilities, it also empowers cybercriminals to launch sophisticated attacks. AI-driven attacks can adapt and learn from defensive mechanisms, making them more challenging to combat. Organizations must leverage AI to strengthen their defenses while staying vigilant against AI-powered threats.

Conducting regular security audits and vulnerability assessments helps identify and address weaknesses before they can be exploited. This proactive approach ensures that security measures are always up to date and effective against current threats.

Here is why being proactive is crucial:

Having a robust incident response plan in place is essential for minimizing the impact of a cyber attack. This plan should outline clear procedures for identifying, containing, and recovering from incidents. Regularly testing and updating the plan ensures readiness when an attack occurs.

Cybersecurity is not just an individual organization’s concern. Collaboration with industry peers, government agencies, and cybersecurity experts can provide valuable threat intelligence and enhance overall security. Sharing knowledge and resources can help organizations stay ahead of emerging threats.

Actionable Steps

To build cyber resilience, organizations should:

  • Invest in continuous monitoring and advanced threat detection systems.
  • Conduct regular security audits and vulnerability assessments.
  • Develop and regularly update a comprehensive incident response plan.
  • Collaborate with external partners for threat intelligence and best practices.

Conclusion

As we progress through 2024, the relevance of cybersecurity for organizations is more apparent than ever. By treating cybersecurity as a non-negotiable priority, recognizing the critical role of the human element, and adopting proactive measures, organizations can protect themselves against the growing tide of cyber threats. These three key messages—prioritizing cybersecurity, leveraging the human element, and being proactive—are essential for maintaining security, trust, and resilience in today’s digital landscape. It is imperative that organizations of all sizes and industries take these messages to heart and implement robust cybersecurity strategies to safeguard their future.

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Tech Features

Sustainable AI Practices Driving Ethical and Green Tech

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By Mansour Al Ajmi, CEO of X-Shift

Mansour Al Ajmi, CEO of X-Shift
Mansour Al Ajmi, CEO of X-Shift

Sustainable AI practices are no longer optional—they are essential for shaping technology that benefits both people and the planet. As artificial intelligence transforms industries from healthcare to transportation, the challenge is to ensure its growth is ethical, environmentally responsible, and socially inclusive. This means addressing not only energy efficiency and carbon reduction but also governance, fairness, and long-term societal impacts.

Why Sustainable AI Practices Go Beyond the Environment?

AI is now deeply embedded in investment strategies, medical diagnostics, media platforms, and public infrastructure. While reducing energy usage is vital, true sustainability also requires ethical governance and the elimination of bias.

For example, biased training datasets can unintentionally reinforce social inequality. Studies, such as those from the MIT Media Lab, have shown that some AI systems perform poorly with diverse populations, highlighting the risk of discrimination. Addressing this means conducting regular algorithmic audits, enforcing transparency, and ensuring diverse representation in AI development teams.

The Environmental Impact of AI

Training advanced AI models consumes enormous computational resources. The process can generate carbon emissions equivalent to hundreds of long-haul flights. To counter this, tech leaders are investing in renewable energy and designing energy-efficient processors and cooling systems.

However, sustainable AI practices should become the default, not the exception. From sourcing materials responsibly to rethinking hardware infrastructure, the focus must be on green innovation by design.

Embedding Sustainability at the Strategic Core

Sustainable AI practices work best when integrated into an organization’s core strategy. Aligning AI solutions with the UN’s Sustainable Development Goals (SDGs) can directly support climate action, reduce inequalities, and promote responsible consumption.

In the Middle East, initiatives like Saudi Arabia’s Vision 2030 and the UAE Strategy for Artificial Intelligence demonstrate how sustainability and AI can align with national priorities. These strategies not only meet ethical standards but also deliver competitive advantages, building consumer trust and fostering innovation.

Governance for Responsible AI

Strong governance is key to ensuring sustainable AI practices are upheld. Regulatory frameworks, such as the European Union’s AI Act, guide transparency, accountability, and fairness.

Governance should enable innovation while preventing harm. Public-private partnerships, global cooperation, and industry alliances are critical to creating ethical, scalable, and resilient AI ecosystems.

Preparing the Workforce for the AI Era

McKinsey estimates that AI adoption could displace up to 800 million jobs by 2030. Sustainable AI practices must include reskilling and upskilling initiatives to ensure inclusive economic growth.

By investing in training programs, organizations can help employees transition to new roles in AI-related fields. This proactive approach strengthens workforce agility and supports long-term resilience.

Leadership’s Role in Driving Sustainable AI Practices

AI can significantly advance sustainability goals, from optimizing supply chains to reducing environmental waste. Companies like Unilever are already using AI to achieve greener operations, proving its real-world potential.

Yet leadership commitment is essential. Executives must set measurable goals, model ethical behavior, and integrate sustainability into company culture. This ensures that sustainability is not a side project but a core business value.

The Shared Responsibility for a Sustainable AI Future

Creating a sustainable AI future requires collaboration between individuals, corporations, and governments. Citizens should stay informed and question how AI affects them. Companies must embed sustainability into their AI strategies, while governments need to establish policies that encourage responsible innovation.

By acting now, we can ensure AI evolves as a force for good—advancing technology without sacrificing ethics, equity, or environmental stewardship.

Check out our previous post on WHX Tech 2025 to Drive Global Digital Health Transformation

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Tech Features

Epicor CMO Kerrie Jordan to Drive Global Marketing Growth

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Kerrie Jordan - Epicor
Kerrie Jordan – Epicor

Epicor CMO Kerrie Jordan has been appointed to lead the company’s global marketing strategy. This move marks a pivotal moment in the enterprise software leader’s expansion. Epicor, known for its industry-specific solutions for the make, move, and sell economy, announced the news on August 12, 2025, in Dubai.

Jordan brings a rare combination of senior product innovation and strategic marketing expertise. She will strengthen the Epicor brand, expand market reach, and deepen customer engagement worldwide.

Epicor CMO Kerrie Jordan Brings Product and Market Expertise Together

Vaibhav Vohra, Epicor President and Chief Product & Technology Officer, eVaibhav Vohra, Epicor President and Chief Product & Technology Officer, emphasized the importance of the appointment.

“Kerrie’s ability to connect product strategy with market execution makes her an ideal fit. Her leadership has already shaped our Cognitive ERP vision, and we’re excited to see her bring that same energy and insight to our marketing efforts.”

Since joining Epicor in 2023 as Group Vice President of Product Management and ISV Partner Programs, Jordan has advanced the company’s Cognitive ERP roadmap. This AI-driven approach turns ERP from a system of record into a system of action and insight, empowering supply chain businesses to operate smarter and faster.

A Vision for Accelerated Innovation and Growth

In her new role, Jordan will unite product innovation, analytics, and go-to-market strategies to accelerate customer time-to-value. She will also foster innovation and support Epicor’s global expansion.

“I’m honored to expand my role at Epicor,” Jordan said. “Epicor is at the forefront of enabling essential businesses to thrive through AI-driven, connected technologies. I look forward to amplifying our impact, building stronger relationships with customers and partners, and driving growth across global markets.”

A Career Built on Technology Leadership

Before joining Epicor, Jordan served in senior product marketing positions at Oracle. She developed strategies for enterprise software solutions and helped drive adoption. Earlier in her career, she led strategic marketing programs for technology clients during her consulting roles at global marketing firms.

Jordan is a recognized voice in cloud ERP, digital transformation, and supply chain innovation. She hosts Epicor’s “Manufacturing the Future” podcast, which features industry leaders discussing trends shaping manufacturing and supply chain sectors. She is also a Forbes Tech Council contributor. Jordan holds a Bachelor of Science in Marketing from Santa Clara University in California.

Epicor’s Commitment to Industry-Focused Growth

Epicor has served customers across automotive, building supply, distribution, manufacturing, and retail for more than 50 years. The company’s solutions are tailored to industry needs and adaptable to fast-changing market conditions.

Check out our previous post on WHX Tech 2025 to Drive Global Digital Health Transformation

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Tech Features

In-Hand Comfort Meets Elegant Design – A UI You’ll Love and Performance You Can Count On– Meet Oppo’s Reno 14 Series!

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Oppo Reno 14 Series promotional collage highlighting design and performance

In today’s crowded smartphone market, very few devices make a lasting impression from the first hold. The Oppo Reno 14 Series does exactly that. Its rounded front design, sharp edges, and striking Iridescent Mermaid finish give it a premium look that stands out. At just 7.42 mm thick and 187 g, with aluminium-framed edges, it feels light yet sturdy in the hand.

The 6.57-inch LTPS OLED display offers a 120 Hz Full HD+ experience with HDR10+ support and a peak brightness of 1,200 nits. While the brightness could be slightly higher, the rich colour tones make it ideal for streaming and gaming. The high refresh rate ensures smooth scrolling and responsive visuals.

Display & Performance in the Oppo Reno 14

Powered by the Snapdragon 6 Gen 1 mobile platform, paired with 12 GB of RAM and 512 GB of UFS 3.1 storage, the Oppo Reno 14 Series delivers fluid performance. Everyday tasks, multitasking, and gaming feel effortless. Even after a month of use, there’s no lag, and the phone remains cool under pressure.

The signal reception is equally reliable, performing well even in remote mountain regions. For gamers, the combination of smooth frame rates and strong connectivity makes it a dependable choice.

Camera Setup Built for Creativity

The Oppo Reno 14 Series brings a 32 MP front camera and a triple rear camera system (50 MP + 8 MP + 2 MP). It supports 4K 60 fps HDR video recording, delivering sharp and vibrant footage. Oppo’s image processing handles lighting well, although the AI can occasionally produce slightly artificial tones. When it dials back the processing, the results are impressively natural.

Selfies from the front camera are detailed, making it a strong option for content creators. AI-powered tools such as AI Eraser, AI Reflection Remover, AI Unblur, AI Recompose, and AI Perfect Shot add versatility. Beyond photography, features like real-time translation and cloud-based voice transcription offer extra value.

Battery Life & Charging Speed on the Oppo Reno 14

Battery performance is one of the standout features. The massive 6,000 mAh battery easily lasts over a day of heavy use. Paired with 80 W fast charging, it goes from 0% to 100% in just 40–50 minutes, reducing downtime significantly.

Software and User Experience

Running on ColorOS 15, the interface is polished and responsive. The design is intuitive, though it comes with pre-installed apps that many users may want to remove for a cleaner setup. The combination of IP69 water and dust resistance, strong haptics, and a promised five years of major updates enhances its long-term value.

Verdict: A Strong Contender in Its Price Range

The Oppo Reno 14 Series blends premium design, solid performance, long battery life, and camera versatility into a package that offers excellent value. Whether for everyday use, creative projects, or gaming, it meets a wide range of needs without compromise.

For readers who enjoyed this review, check out our previous feature on Sustainable Tech: How Globant Shapes a Greener Tomorrow to see how innovation is shaping the tech industry.

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