Tech Features
The Urgent Relevance of Cybersecurity for Organizations: Three Key Messages

By Iris Lorscheid, Professor for Digital Business & Data Science at University of Europe for Applied Sciences, Campus Hamburg
In an increasingly digital world, the importance of cybersecurity for organizations cannot be overstated. As we navigate through 2024, cyber threats are evolving at an alarming rate, and the need for robust security measures has never been more pressing.
This article aims to highlight the critical relevance of cybersecurity for organizations and present three essential messages that every organization should heed to protect their assets and maintain trust.
Message 1: Cybersecurity is a Non-Negotiable Priority
In today’s landscape, where data breaches and cyber attacks are becoming routine headlines, treating cybersecurity as an optional or secondary concern is a recipe for disaster. Every organization, regardless of its size or industry, must recognize that cybersecurity is a fundamental aspect of its operations. Here’s why:
Cyber attacks can lead to substantial financial losses. The costs associated with data breaches, including regulatory fines, legal fees, and the expense of mitigating the damage, can cripple an organization. For instance, in 2024, Dell faced a breach affecting 49 million customers, which not only dented their reputation but also resulted in significant financial repercussions.
When an organization suffers a data breach, the immediate fallout often includes a loss of customer trust. Customers expect their personal information to be safeguarded, and any compromise can lead to a loss of confidence that is difficult to rebuild. This erosion of trust can have long-lasting effects on customer loyalty and brand reputation.
Cyber attacks can disrupt business operations, leading to downtime and loss of productivity. Ensuring robust cybersecurity measures can help prevent such scenarios and maintain smooth operations.
Actionable Steps
To make cybersecurity a priority, organizations should:
- Allocate adequate resources and budget for cybersecurity initiatives.
- Implement comprehensive security policies and procedures.
- Regularly assess and update security measures to address evolving threats.
Message 2: Human Element is Key to Cybersecurity
While advanced technologies and sophisticated security systems are crucial, the human element remains a critical factor in cybersecurity. Human error is often cited as a leading cause of data breaches, making it essential to focus on training and awareness. Here’s why the human element matters:
Cybercriminals frequently use social engineering techniques to manipulate individuals into divulging sensitive information. Phishing emails, for example, are designed to trick recipients into clicking malicious links or providing confidential data. AI will play a key role in pishing attacks in the near future. Training employees to recognize and respond to these threats is vital.
Not all threats come from outside the organization. Insider threats, whether intentional or accidental, can be just as damaging. The Data Breach Investigation Report already identified in 2021 that 22% of cyber security threats are caused by internal actions. Employees with access to sensitive information can inadvertently or maliciously compromise security.
Employees may unknowingly fall victim to phishing attacks. AI algorithms can analyze vast amounts of data to identify vulnerabilities and create targeted attacks that are harder to detect by employees and defend against.
Encouraging good cyber hygiene practices among employees can significantly enhance an organization’s security posture.
Actionable Steps
To leverage the human element effectively, organizations should:
- Conduct regular cybersecurity training and awareness programs.
- Foster a culture of security awareness where employees feel responsible for protecting the organization.
Message 3: Proactive Measure are Essential for Cyber Resilience
In the face of ever-evolving cyber threats, a reactive approach to cybersecurity is insufficient. AI can automate the process of launching cyber attacks, enabling attackers to execute a higher volume of attacks with greater precision. This automation reduces the time and effort required to conduct attacks, increasing the scale and frequency of cyber threats. AI-powered botnets can automatically scan for and exploit vulnerabilities across thousands of systems simultaneously, overwhelming traditional security defenses.
Continuous monitoring of network activity allows organizations to detect unusual behavior and potential threats in real-time. Advanced security information and event management systems can provide valuable insights and enable quick response to incidents. AI-empowered security systems can defend AI-empowered attacks.
Overall, AI continues to be a double-edged sword in the realm of cybersecurity. While AI enhances security measures through advanced threat detection and response capabilities, it also empowers cybercriminals to launch sophisticated attacks. AI-driven attacks can adapt and learn from defensive mechanisms, making them more challenging to combat. Organizations must leverage AI to strengthen their defenses while staying vigilant against AI-powered threats.
Conducting regular security audits and vulnerability assessments helps identify and address weaknesses before they can be exploited. This proactive approach ensures that security measures are always up to date and effective against current threats.
Here is why being proactive is crucial:
Having a robust incident response plan in place is essential for minimizing the impact of a cyber attack. This plan should outline clear procedures for identifying, containing, and recovering from incidents. Regularly testing and updating the plan ensures readiness when an attack occurs.
Cybersecurity is not just an individual organization’s concern. Collaboration with industry peers, government agencies, and cybersecurity experts can provide valuable threat intelligence and enhance overall security. Sharing knowledge and resources can help organizations stay ahead of emerging threats.
Actionable Steps
To build cyber resilience, organizations should:
- Invest in continuous monitoring and advanced threat detection systems.
- Conduct regular security audits and vulnerability assessments.
- Develop and regularly update a comprehensive incident response plan.
- Collaborate with external partners for threat intelligence and best practices.
Conclusion
As we progress through 2024, the relevance of cybersecurity for organizations is more apparent than ever. By treating cybersecurity as a non-negotiable priority, recognizing the critical role of the human element, and adopting proactive measures, organizations can protect themselves against the growing tide of cyber threats. These three key messages—prioritizing cybersecurity, leveraging the human element, and being proactive—are essential for maintaining security, trust, and resilience in today’s digital landscape. It is imperative that organizations of all sizes and industries take these messages to heart and implement robust cybersecurity strategies to safeguard their future.
Tech Features
Shure’s Growth Story in the Middle East and Beyond

As the region accelerates its digital and cultural transformation, professional audio will only grow in importance.
By Yassine Mannai, Associate Director Sales, Shure MEA

The Middle East and Africa (MEA) region is witnessing an extraordinary moment of profound transformation as nations continue to reimagine their respective economies. Cities across this vibrant region are increasingly positioning themselves as global hubs, anchored on rapid technological shifts. From national diversification agendas such as Saudi Arabia’s Vision 2030 to the UAE’s expanding cultural economy and Africa’s urbanization, the region is rethinking how it communicates, collaborates, and entertains. Against this backdrop, professional audio integration has emerged as the key enabler. Pro audio is no longer viewed as luxury; it has become a strategic pillar of productivity, culture, and trust.
For Shure, this represents fertile ground for growth. The company’s trajectory in the region is anchored on a clear multi-prong approach: sustainable value creation through localization, strong partnerships, and continuous education. Rather than chasing short-term wins, the focus is on building strong ecosystems where audio technology empowers organizations to achieve their ambitions.
A Partner in Regional Growth
Demand for professional audio is being fueled by three key drivers. First, the large-scale investments in infrastructure and cultural projects trend in the region is creating an appetite for reliable, scalable audio solutions. Second, with hybrid work and learning still active, audio systems now serve as must-have tools for collaboration, ensuring clarity and engagement. Third, the entertainment and events industry continues to flourish, with audiences expecting immersive sound experiences with emotional connection.
Shure’s presence in conferences, cultural centers, and classrooms underscores its adaptability. By aligning closely with each sector’s needs, the company is not just supplying equipment – it is shaping how people experience communication and culture. Providing the ultimate IT and meeting room solutions is one thing, ensuring that end-user requirements in meeting spaces are consistently met is where the rubber meets the road, which makes factors such as quality, form factor, and smart solutions that leverage technology for seamless integration crucial.
A Strategy Anchored on Three Pillars
Shure’s growth blueprint rests on localization, partnerships, and education.
- Localization ensures that global standards are adapted to regional requirements. A broadcaster in Abu Dhabi may demand wireless mobility, while a university in Riyadh seeks scalable, user-friendly systems. Meeting these nuanced needs requires agility and customization.
- Partnerships with distributors, integrators, and resellers expand reach and sustain service excellence. These trusted relationships are critical to delivering value on the ground.
- Education equips professionals with the right skills to maximize technology investments. Through training initiatives, Shure empowers AV specialists to deploy and maintain systems effectively, ensuring customers achieve long-term returns.
Technology and Innovation at the Forefront
We strongly believe that the future of audio in the region will be shaped by three defining trends.
- Immersive experiences are becoming a cultural norm, and audio must now create impact as much as it delivers clarity.
- AI and intelligent systems are moving from concept to reality making adaptive audio that responds to its environment the way to go.
- Hybrid environments will remain central to work and education even as physical and virtual interactions merge with audio determining whether collaboration succeeds or fails.
A century of sound, a future of possibility
This year, Shure marks its 100-year anniversary. Few technology brands reach such a milestone, and fewer still do so with their reputation for quality and trust intact. For customers and partners in MEA and beyond, the centennial is not merely a celebration of heritage. It is a reassurance that Shure’s next century will be guided by the same principles that made it a global leader – with innovation, reliability, and customer focus at the core.
As the region accelerates its digital and cultural transformation, professional audio will only grow in importance. For IT leaders, this means viewing sound not as an afterthought, but as a strategic layer of infrastructure – one that underscores effective communication, collaboration, and connection.
Shure’s growth story is far from complete. The company’s next chapter is being written in partnership with the region’s institutions and enterprises. And in an age where voices need to be heard clearly across physical and digital spaces, Shure’s mission remains simple: to deliver sound that empowers progress.
Tech Features
ASUS Techsphere Forum: Empowering Business Leaders Through Next-Gen Hardware Innovation

The line on the opening slide— “Every company will be an AI company”—wasn’t tossed out as a provocation. At the ASUS Techsphere Forum 2025 in Dubai, it landed as an operating instruction. The message across keynotes, the Intel segment, and two candid panels was strikingly consistent: AI stops being theatre the moment you standardize three things—the workspace (where people actually work), the runtime (so models are portable), and the portfolio (so you manage dozens of use cases like a product backlog, not a parade of proofs-of-concept).

Subrato Basu, Managing Partner, Executive Board

Srijith KN,
Senior Editor,
Integrator Media
A quick reality check on market size so we’re not drinking our own Kool-Aid: the global AI market in 2025 is roughly $300–$400B, depending on scope (software vs. software + services + hardware). Reasonable consensus ranges put 2030 at ~$0.8–$1.6T. In other words, still early—but already too big to treat as a side project.

ASUS: PUT AI ON THE ENDPOINT—AND MAKE IT GOVERNABLE
ASUS’s enterprise stance is disarmingly practical. As Mohit Bector, Commercial Head (UAE & GCC) at ASUS Business, framed it, the fastest way to make AI useful is to put it where the work happens (the endpoint) and to make it governable. Concretely, that means:
- NPUs for on-device inference (privacy, latency, battery life).
- Manageability (fleet policy, remote control, security posture you can actually audit).
- Longevity (multi-year BIOS/driver support) so IT can set an AI-ready baseline and keep it stable.
ASUS thinks about the modern workplace as an Enter → Analyse → Decide loop, this is where the workday actually speeds up—quietly, relentlessly, at the endpoint:
- Enter: the device captures signals—voice, docs, screens, forms, sensors.
- Analyse: retrieval-augmented reasoning + analytics produce options, risks, and rationales.
- Decide: humans choose; agents act—raise tickets, update ERP/CRM—with audit trails.
It isn’t about one blockbuster use case. It’s about standardizing the canvas, so small wins compound every week.

INTEL: FROM SLOGAN TO STACK (AND WHY THE AI PC MATTERS)
Intel’s deck made the “every company will be an AI company” claim implementable. Four slide-level words—Open, Innovative, Efficient, Secure—double as a buyer checklist:
- Open: less cost, no lock-in. The same models should move across CPU/GPU/NPU and PC → Edge → Datacentre/Cloud without rewrites.
- Innovation: treat AI PCs with NPUs, edge systems, and cloud clusters as one continuum.
- Efficient: lead on performance per dollar and per watt; energy and cost are first-class design goals.
- Secure: your data and your models are IP; run locally when you should, govern tightly when you don’t.
A “Power of Intel Inside” platform slide stitched this together:
- AI software & services: OpenVINO as the portability layer to convert/optimize/run models across heterogeneous silicon.
- AI PC: always-on, private inference for day-to-day assistants.
- Edge AI: near-machine intelligence for vision and time-series use cases.
- Datacentre & cloud AI: scale-out training/heavy inference (fraud graphs, multimodal analytics, enterprise RAG).
- AI networking: the fabric that keeps it all moving—securely.
Why the fuss about the AI PC? Because it’s the next enterprise inflection after Windows and Wi-Fi. Slides mapped tangible outcomes:
- Productivity: faster info-find, auto-drafts, note-taking.
- Communication: translation, live captioning, dictation, transcription.
- Collaboration: smart framing, background removal, eye tracking, noise suppression—without pegging the CPU.
- IT operations: endpoint anomaly detection, VDI super-resolution, remote screen/data removal.
- Security: client-side deepfake detection, anti-phishing, ransomware flags.
Under the hood, Intel’s definition is a division of labour: CPU for responsiveness and orchestration, GPU for high-throughput math/creation, NPU for low-power sustained inference—the always-on stuff that makes assistants truly useful. Add vPro + Core Ultra and you get the fleet controls and long-term stability IT actually needs.
One more practical bit I liked: Intel AI Assistant Builder—a portal to stand up local assistants/agents (with RAG) that can run on the PC fleet first, shrinking time-to-value from months to days/weeks and letting you prove the full E-A-D loop before you scale heavier jobs to edge/cloud.
When the “100M AI PCs by 2026” slide hit the screen, heads tilted from curiosity to calculation. The figures—bullish vendor projections (~100M by 2026; ~80% AI-capable by 2028)—invite a haircut, but the signal is unmistakable: endpoint AI is becoming the default.

WHAT THE PANELLISTS REALLY TAUGHT US
RAKEZ (Free Trade Zone)
Posture: Execution-first. Make AI practical on the shop floor and trustworthy in the back office—governed from day one.
What they drive:
- Diagnostics (OEE baselines, defect maps) + data-readiness scans (MES/ERP) so pilots don’t stall.
- Reference lines/sandboxes where vendors prove accuracy, safety, throughput before purchase.
- Template playbooks: CV-QC, predictive maintenance, warehouse vision, invoice extraction/3-way match—each with SOPs, KPIs, integration steps.
- Curated vendors + shared services (labelling, model hosting/monitoring, SOC for AI) to reduce MSME cost/complexity.
MSMEs: “Bookkeeping-in-a-box” to clean ledgers and free cash; pre-negotiated PoC packs (fixed price/timeline, acceptance metrics); compliance starter kit (consent, retention, safety, escalation).
Enterprises: Multi-site rollout playbooks, edge + cloud reference architectures (identity-aware RAG, policy-constrained agents), and assurance artifacts (model cards, change control, audit trails).
Outcome lens: OEE ↑, FPY ↑/DPMO ↓, MTBF ↑/MTTR ↓, faster close cycles, fewer incidents—AI that moves the P&L and passes audit.
Note – FPY — First Pass Yield; OEE — Overall Equipment Effectiveness; DPMO — Defects Per Million Opportunities; MTBF — Mean Time Between Failures (repairable systems); MTTR — Mean Time To Repair
Oracle (Consulting / Applications cloud)
Posture: AI belongs inside the workflows where finance, HR, supply chain, and service teams live. Expect talk tracks like: ground answers in your own records (RAG with policy), instrument before/after outcomes, and treat AI features as part of ERP/HCM/CX—not a sidecar chatbot. The ask from buyers: prove the Enter → Analyse → Decide gains in real workflows (FP&A forecasting lift, supplier risk scoring, HR talent match quality).
Zurich Insurance (BFSI)
Posture: AI as a force for good, scaled with governance. Think hundreds of use cases: claims triage, fraud/anomaly detection, internal knowledge bots—human-in-the-loop where stakes are high, and IoT-style prevention to reward good behaviour. The key is measurement: fewer false positives, shorter cycle times, clearer audit trails—and elevated roles, not replaced ones.
Group-IB (Cyber / Threat Intel)
Posture: AI to defend—and defend against AI. SOC copilots that summarize and enrich alerts, deepfake/phishing detection, behaviour analytics across identities and endpoints, and the emerging discipline of security of AI (prompt-injection defences, LLM gatewaying, data loss controls for AI apps). If you’re rolling out agents, involve your security team early.
Dhruva Consultants (Tax Tech Transformation)
Posture: RegTech + AI to reduce compliance cost and risk. Document AI to normalize invoices/contracts, anomaly detection for mismatches and fraud flags, and a pragmatic “bookkeeping-in-a-box” on-ramp for MSMEs. Non-negotiables: auditability, versioning, segregation of duties for anything that touches filings.
Prime Group (Labs/Certification)
Posture: Risk-scored processes—every lab step tagged with expected outputs, data access, and fallbacks. Near-term wins: smarter scheduling and test selection; long-term horizon: a Mars-ready lab by 2050 aligned with the UAE’s space ambitions. It’s operational excellence today, exploration mindset tomorrow.
Education (Heriot-Watt University, Dubai)
Posture: candid and useful: human-led pedagogy; AI-assisted admin and decision support. HWU brings talent pipelines (AI/Data Science programs), translational research, and applied robotics capacity (think Robotarium-style ecosystems). This is the repeatable talent + research engine enterprises can plug into—capstones, CPD, joint R&D—that shortens the path from idea to pilot.
WHY UAE HAS A STRUCTURAL ADVANTAGE: RAKEZ × HWU
Local context matters. RAKEZ (Ras Al Khaimah Economic Zone) is more than a location; it’s an adoption on-ramp aligned with MoIAT’s Industry 4.0 programs (ITTI/Transform 4.0). Translation: factories—especially MSMEs—get real help to deploy vision-led quality, OEE analytics, and worker-safety use cases, with policy scaffolding and incentives attached.
Pair that with Heriot-Watt University as a talent/research flywheel and you have a short, well-lit path from concept to production: execution zone + skills engine. That’s a genuine regional edge.
SUMMARY
Techsphere’s most important contribution wasn’t a prediction; it was a design pattern. ASUS gives you the enterprise substrate (AI-ready endpoints you can actually govern). Intel gives you the principles and plumbing (OpenVINO portability; CPU/GPU/NPU continuum; PC → Edge → Cloud). The panellists supplied proof patterns across industries. And the UAE context—RAKEZ for execution, HWU for talent/research—shortens the distance from idea to impact.
If “every company will be an AI company,” the winners won’t be the first to demo—they’ll be the first to standardize. Start at the endpoint, insist on portability, manage a portfolio, and make the Enter → Analyse → Decide loop measurable. That’s how the slide turns into the balance sheet.
_________________________________________________________
- Glossary of Technical Acronyms
- OEE — Overall Equipment Effectiveness (measures manufacturing productivity: availability × performance × quality).
- FPY — First Pass Yield (percentage of units passing production without rework).
- DPMO — Defects Per Million Opportunities (defect rate in Six Sigma terms).
- MTBF — Mean Time Between Failures (average time between breakdowns of a repairable system).
- MTTR — Mean Time To Repair (average time to repair a failed component/system).
- AI / IT Terms
- NPU — Neural Processing Unit (specialized chip for AI inference, optimized for low-power sustained workloads).
- CPU — Central Processing Unit (general-purpose processor for orchestration, responsiveness).
- GPU — Graphics Processing Unit (parallel processor for high-throughput math and AI training/inference).
- RAG — Retrieval-Augmented Generation (technique where AI models query external knowledge bases before generating answers).
- ERP — Enterprise Resource Planning (integrated system for core business processes like finance, supply chain, manufacturing).
- MES — Manufacturing Execution System (software for monitoring and controlling production).
- VDI — Virtual Desktop Infrastructure (running desktop environments on centralized servers).
- SOC — Security Operations Center (hub for cybersecurity monitoring and response).
- IP — Intellectual Property (protected data, models, or designs).
- Industry & Enterprise Acronyms
- BFSI — Banking, Financial Services, and Insurance (industry vertical).
- FP&A — Financial Planning & Analysis (finance function for budgeting, forecasting, performance analysis).
- HCM — Human Capital Management (HR technology and processes).
- CX — Customer Experience (customer-facing processes and software).
- ITTI — Industrial Technology Transformation Index (UAE Ministry of Industry and Advanced Technology initiative under Industry 4.0).
The ASUS Techsphere Forum, organized by Integrator Media, brought together C-suite leaders from diverse industry verticals to explore how evolving hardware standards are shaping the future of work. The event highlighted the growing role of AI-enabled PCs, showing how advancements in endpoint hardware can directly support business needs. By balancing industry-specific requirements with insights on hardware innovation, the forum offered executives a clear view of how these technologies can enhance productivity and deliver measurable value across the wider business community.
Tech Features
From Display to Destination: How LED Tech Is Rewriting Outdoor Retail in the GCC

In the Gulf’s fast-evolving retail landscape, one thing is clear: attention is everything. With consumers moving between screens, stores, and digital channels in seconds, capturing that attention outdoors is becoming a high-stakes game. That’s why LED display technology is rapidly becoming the new storefront essential, especially when paired with interactivity.

Retailers across the UAE, Saudi Arabia, and Qatar are investing in large-format LED displays that do more than just promote products; they invite shoppers in. Whether it’s a vivid display on a flagship store’s exterior or an interactive screen at a luxury mall, brands are embracing motion, light, and tech to cut through the noise. Across malls in Dubai, Doha, and Riyadh, it’s no longer uncommon to see storefronts come alive with animations, responsive visuals, or even gesture-based content.
“Retailers today are competing not just for sales, but for attention, and in this region, that means making a bold visual impact,” said Zac Liang, General Manager – Gulf Area, Unilumin Group. “That’s why more brands are investing in outdoor LED displays that don’t just advertise, they engage.”
While many regions are adopting this trend, the Middle East is scaling fast. According to Grand View Research, the digital signage market in the Middle East and Africa is expected to grow from USD 1.66 million in 2024 to USD 2.80 million by 2030, with the GCC leading the charge thanks to infrastructure development, smart city strategies, and a strong mall culture. This growth is being fueled by the rising demand for immersive experiences, particularly in high-traffic outdoor retail environments.
The shift isn’t just about visuals; it’s also about interactivity. LED displays equipped with touchscreens, motion sensors, and augmented reality are turning passive browsing into active engagement. Shoppers can explore digital lookbooks, scan QR codes for real-time offers, or interact with content that responds to their presence. These experiences help bridge the online-offline divide, giving brands a powerful edge in driving foot traffic and customer engagement.
“Interactivity is no longer a luxury; it’s a necessity,” Liang added. “Our clients in the Gulf are asking for displays that do more than play content. They want screens that connect, respond, and adapt in real time.”
Unilumin has been at the forefront of this transformation. The company made waves by being the first in the LED industry to introduce MIP/COB technology for outdoor displays in China; the technology is now making its way into major Middle Eastern markets. At the 19th Hangzhou Asian Games, Unilumin deployed over 4,200 square meters of LED screens across key venues. Its outdoor COB display at West Lake, the world’s first outdoor high-brightness COB screen, not only lit up the event but became part of the visual narrative of the games.
That same energy is now flowing into the Gulf, where malls, airports, and open-air retail zones are hungry for solutions that combine aesthetics, interactivity, and performance. From arch-shaped LED portals in Dubai to street-facing media walls in Doha, the region is becoming a live canvas for digital storytelling.
The future of outdoor retail in the GCC isn’t just about visibility; it’s about visibility with purpose. Interactive LED displays give brands the power to stop shoppers mid-scroll, pull them off the sidewalk, and get them through the door. In a market where first impressions are everything, those few seconds on the street could mean the difference between a passerby and a purchase.
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