Tech Features
Prioritizing Data Security in the Age of Generative AI

By Samer Diya, META Vice President at Forcepoint
In today’s rapidly evolving technological landscape, the integration of generative AI brings with it a wave of innovation and potential. From revolutionizing creativity, enhancing productivity and generally helping people and businesses work even more effectively the implications of technologies powered by AI are vast and far-reaching. However, amidst the excitement lies a pressing concern: the cybersecurity risks that AI can pose to our data.
As security leaders and their teams embrace generative AI for everything from speeding up administrative tasks to pushing strategy into action, the business imperative to prioritize data security everywhere is clear. Generative AI systems, with their ability to process vast amounts of data, present a double-edged sword for companies. While they offer unprecedented capabilities, they also introduce significant security vulnerabilities. Many tools can collect, store and process large amounts of data from various sources – including user prompts. Consider a scenario where an employee may inadvertently disclose sensitive information (such as unreleased financial statements or intellectual property) through a seemingly innocuous prompt. Tools like ChatGPT or Copilot could leak that proprietary data while answering the prompts of users outside of the organization – not only exposing the organization to third-party risks but also amplifying the potential for data leaks.
The AI Transformation & Data Security
The digital transformation ushered in a new era, but a more profound revolution is upon us: the AI transformation. AI is rapidly reshaping entire industries, and data security is no exception. Businesses must adapt their security strategy to accommodate this, as generative AI risks are revealing themselves as multi-faceted threats that stem from how users inside and out of the organization interact with the tools. And amid all of the opportunities presented by these new technologies, the reality is that AI is further amplifying the need for robust data security controls.
Embracing innovation while alleviating the security risks of generative AI broadly lies in three key pillars: employee awareness, security frameworks, and technological solutions.
- Employee Education: Educating employees on the safe handling of sensitive information is paramount. It can be easy for employees to overlook or not even think about data risks when using AI tools, so by raising awareness about the risks associated with generative AI and implementing clear guidelines for data usage, businesses can mitigate the likelihood of accidental data exposure. Security leaders must ensure employees understand what information can and can’t be shared with AI tools, while also informing users of the risk in malware and phishing campaigns that can result from generative AI.
- Security Frameworks: Developing company-wide guidelines or frameworks on working with approved AI tools and eliminating shadow IT usage of AI can help users make the right decisions from the start. At a global level, establishing best practices for AI is a challenge because of how quickly the technology is continuing to develop, but a number of countries are continuing to develop frameworks and guidelines.
- Prioritizing Data Security Everywhere: Securing data wherever it resides is a business imperative today. Traditional Data Loss Prevention (DLP) capabilities are super powerful for their intended use cases, but with data moving to the cloud and dispersed amongst tools, it is now clear that DLP capabilities also need to evolve while extending abilities and coverage. Cloud-native DLP solutions offer a holistic approach to data security, ensuring compliance and protection across diverse environments. By prioritizing unified enforcement to extend data security across key channels, cloud-native DLP streamlines out-of-the-box compliance and provides enterprises with industry-leading cybersecurity wherever data resides – essential for safeguarding the AI era.
Additionally, leveraging innovations such as Data Security Posture Management (DSPM) solutions further enhance data protection capabilities. The sheer volume and complexity of data can be overwhelming – but AI-powered DSPM solutions such as Forcepoint DSPM equip businesses with unmatched accuracy to help security leaders identify and remediate data risks proactively, bolstering their security posture in real-time. At Forcepoint, our commitment to data security extends beyond mere protection – it’s about empowering organizations to thrive in an era of unprecedented digital transformation.
A Unified Approach
Platforms that combine technologies like DSPM and DLP into a unified solution that prioritizes data security everywhere are ideal – bridging security capabilities wherever data resides. At Forcepoint, our Data-first approach to security offers a comprehensive solution for securing data across all channels – enabling organizations to confidently integrate generative AI with full, real-time visibility and control.
Establishing security frameworks that prioritize data security everywhere is integral for organizations looking to navigate the AI transformation with confidence. The advent of generative AI heralds a new era of innovation and possibility, but, with great power comes great responsibility – and it’s incumbent upon businesses to prioritize data security in this evolving landscape. By embracing a proactive approach to cybersecurity and leveraging innovative solutions, organizations can unlock the full potential of generative AI while safeguarding their most valuable asset – their data.
Tech Features
Digitalization in the Middle East & Africa – Shaping a Collaborative Future in 2025 and beyond!

By: Patrick Johansson, President of Ericsson Middle East and Africa
Imagine a farmer boosting crop yields using 5G-enabled weather insights, a student in rural villages accessing global education through digital platforms, or a logistics firm slashing delivery times with IoT-powered solutions. These are not visions—they are realities powered by Ericsson’s cutting-edge technology and long-standing partnerships with our customers the communication service providers across the Middle East and Africa (MEA). As we approach 2025, the MEA region is not just embracing the digital revolution but actively leading its evolution.
With 310 million 5G connections expected by 2029 and over 1.2 billion mobile subscriptions, MEA is poised for transformative growth. At Ericsson, we are proud to be at the forefront, empowering communities, supporting telecom operators, and driving enterprise innovation to create a connected, inclusive, and sustainable future. In a rapidly digitalizing world, enterprises across MEA are leveraging Ericsson’s technologies to innovate and thrive.
As a few examples, in Saudi Arabia, Ericsson’s partnerships are building the next generation of networks, supporting digital transformation initiatives in line with Saudi Arabia’s Vision 2030 aspirations. In 2024, we partnered with leading telecom operators in the multiple countries in the region to implement 5G Advanced time-critical communication solutions, enhancing user experience and driving the adoption of next-generation applications like cloud gaming and extended reality.
Our technology is powering logistics solutions and reducing delivery times by 30%, while private 5G networks are enabling manufacturers to automate operations and adopt Industry 4.0 practices. Ericsson’s Private 5G networks in South Africa are driving efficiency and safety in the mining sector by automating operations and enabling remote monitoring. These innovations are helping enterprises across the region unlock efficiency, enhance customer experiences, and contribute to national economic growth.
Ericsson’s technologies are enabling telecom operators to lead in connectivity, unlock new revenue streams, and deliver superior services. In the GCC Countries and by 2030, 93% of mobile subscriptions in GCC nations are expected to be 5G. Ericsson’s dual-band radios and AI-driven network solutions are helping operators deliver faster speeds, seamless coverage, and lower latency.
Last year, Ericsson have modernized core networks in Egypt, enabling operators to launch the country’s first 5G standalone services and introducing innovative consumer and enterprise applications. While in Nigeria, the AI-driven analytics have reduced network outages by 25%, improving service reliability and customer satisfaction for millions.
By partnering with telecom operators around efficient, scalable, and sustainable solutions, Ericsson’s technology secure sustainable success in a competitive market while meeting the rising demand for advanced connectivity.
Ericsson’s impact is evident across MEA. As one example, in Qatar, Ericsson-powered 5G stadiums have redefined fan experiences, showcasing immersive entertainment and operational efficiency during global sports events. While in Kenya, our Fixed Wireless Access solutions have brought high-speed internet to remote villages, enabling education, telemedicine, and small business growth. By tailoring solutions to local needs, Ericsson is fostering innovation, inclusivity, and sustainable development across the region.
5G, AI and the Cloud are the building blocks of MEA’s digital future, and Ericsson is leading the charge in their deployment. In Nigeria, our AI-powered network optimization ensures reliable connectivity, enhancing user experiences and enabling businesses to operate seamlessly.
Technology is not only enabling a prosperous future but a sustainable one as well. Sustainability is at the heart of Ericsson’s innovations, helping reduce environmental impact while expanding connectivity. In Morocco, Ericsson’s initiatives in smart city infrastructure and telecom sustainability, as part of their vision for 5G and smart cities in the Middle East and Africa. And in the GCC Region, Ericsson’s energy-efficient 5G networks are reducing power consumption by up to 30%, supporting national climate goals.
But what would it mean for every enterprise in MEA to harness the full potential of connectivity? How can advanced and emerging nations collaborate to ensure digital inclusion for all?
The answers lie in collective action. By 2030, mobile broadband will account for 70% of subscriptions, and 5G will revolutionize sectors such as education, healthcare, and finance. Ericsson is committed to being a driving force behind this transformation.
At Ericsson, we see technology as a bridge to opportunity, inclusion, and progress. Together with our customers and industry partners, we are shaping a future where connectivity empowers nations, uplifts communities, and drives sustainable development. Through groundbreaking innovations, impactful partnerships, and a commitment to sustainability, Ericsson is unlocking the potential of the Middle East and Africa, to lead in a connected world.
Tech Features
Building Sustainable Models for Student Recruitment, Marketing and Global Outreach in Education

By Andrew Vitiuk Chief Commercial Officer Synergy University Dubai

In today’s globalized world higher education institutions are facing increasing challenges in student recruitment, marketing and global outreach. The rapid evolution of technology, changes in demographics and an increasingly competitive global education market necessitate the development of sustainable models that can adapt to the shifting landscape. These models must not only ensure growth and diversity in student populations but also equip students with the skills, knowledge and global perspectives necessary for success in an interconnected world. Key to this transformation are strategies centered around cross-cultural engagement, fostering entrepreneurial mindsets and preparing students for the challenges of a globalised workforce.
The Changing Landscape of Global Education
Higher education today is more than just a pursuit of academic knowledge; it is a global journey that prepares students to thrive in an interconnected diverse world. As the demand for international education rises students have access to a broader range of institutions and are no longer limited by geographic location when considering where to study. This dynamic has increased competition among universities to attract top talent from around the world, especially as prospective students seek institutions that offer high-quality education, diverse cultural exposure and strong future employment prospects.
To remain competitive universities must develop sustainable recruitment models that foster long-term relationships with students. These models must adapt to the changing needs and preferences of prospective students from different cultural backgrounds, regions and demographic groups. Effective recruitment and marketing strategies must be personalized and data-driven, focusing on building an engaging, interactive experience for students that goes beyond traditional marketing techniques like brochures or campus tours.
Equipping Students for a Global Future
As the global workforce becomes more diverse and interconnected, the need for graduates who can navigate cross-cultural environments and think critically about global challenges is more important than ever. Universities must focus on preparing students for a future in which cultural awareness, adaptability and problem-solving will be key to success. This includes fostering a curriculum that encourages critical thinking, innovation and a deep understanding of global issues such as climate change, international trade and geopolitical dynamics.
One of the best ways to prepare students for the global workforce is through cross-cultural engagement. Providing opportunities for international exchanges, internships and collaborative projects with students from diverse cultural backgrounds can enrich the academic experience and broaden students’ perspectives. These cross-cultural engagements allow students to experience first-hand the challenges and rewards of working in global settings, whether in business, politics or social development.
The value of such experiences cannot be overstated. Universities that offer students the opportunity to collaborate on international projects or undertake internships with multinational companies ensure they are prepared to navigate the complexities of the global market. Moreover, these experiences promote empathy, communication skills and a global mindset qualities that are increasingly sought by employers across industries.
Developing Entrepreneurial Mindsets
The UAE is rapidly establishing itself as a leading hub for entrepreneurship and innovation. The country has been recognized as the best global destination for starting and operating businesses achieving a record-high score of 7.7 in the 2023-2024 GEM report. This impressive ranking is reflective of the country’s robust business ecosystem, which includes initiatives like tax-free zones, government-backed accelerators and a favorable regulatory environment for entrepreneurs. As a result, the country has positioned itself as a top destination for entrepreneurs seeking to start and grow businesses in a thriving, supportive environment.
However, the entrepreneurial surge is not confined to the UAE alone. The broader MENA region is also seeing significant growth. Studies show that nearly 46% of employees in MENA are ready to start their own businesses and around 45% of current entrepreneurs in the region have launched their ventures within the past five years. This rise can largely be attributed to the region’s youthful and tech-savvy population, with over 60% of MENA’s population under the age of 30. This demographic is driving innovation in sectors such as Edtech, e-commerce and artificial intelligence (AI), as young entrepreneurs embrace digital tools and technologies to build scalable startups.
As this trend flourishes across the MENA region, universities must play a crucial role in fostering the next generation of innovators. Institutions can help cultivate entrepreneurial mindsets by offering specialized programs in entrepreneurship, providing access to incubators and accelerators and promoting real-world experience through startup competitions or mentorship programs. By equipping students with the knowledge and skills needed to succeed in entrepreneurship, universities can ensure that they are preparing graduates who are ready to contribute to the evolving global economy.
Synergy University Dubai stands out as an example of a higher education institution dedicated to fostering entrepreneurial thinking. They offer a range of programs designed to support students with the knowledge and tools they need to succeed in the rapidly changing business landscape further contributing to the region’s dynamic entrepreneurial ecosystem.
Sustainable Recruitment Models
In the context of global education, sustainable recruitment strategies are crucial to the growth and diversification of student populations. Universities need to move beyond traditional recruitment methods like direct mail, in-person recruitment events and generic online advertisements. The key to sustainability lies in creating a personalised data-driven recruitment approach that focuses on student engagement over the long term.
One effective way to achieve this is through digital marketing and online engagement platforms. Social media, webinars, virtual campus tours and targeted online ads offer universities the ability to reach a global audience in a cost-effective interactive manner. These digital tools allow prospective students to connect with the university and gain an understanding of the campus culture, academic programs and career services long before they make a decision to apply.
Additionally, they should consider forming partnerships with local educational agents, organisations and government to create a more reliable and efficient recruitment pipeline. Collaborating with partners in target regions can help better understand the unique preferences and needs of students in specific markets. It also allows universities to adjust their marketing messages and strategies to better resonate with potential applicants in different cultural contexts.
An equally important element of a sustainable recruitment model is fostering long-term relationships with students once they are enrolled. Prioritising continuous engagement through personalised advising, mentorship and career development services. Offering a range of support services academic, personal and professional ensures that students feel connected to the university, enhancing their retention and success.
Effective Marketing Strategies
To build a sustainable global outreach strategy, institutions must implement effective marketing campaigns that speak to diverse international audiences. These marketing strategies should go beyond simple advertising and focus on storytelling highlighting the experiences and achievements of students, faculty and alumni. By showcasing these stories they can humanize their brand and create an emotional connection with prospective students.
Marketing strategies must also be adaptable to different cultural contexts. Institutions should tailor their messaging to meet the specific needs and expectations of students in different regions. For instance, while a marketing campaign targeting students in Europe might emphasize academic freedom and independent thinking, a campaign in Asia may focus more on family values, scholarships and academic excellence. By customizing these efforts institutions can increase their appeal across different markets.
Data analytics also plays a critical role in effective global marketing. Institutions that collect and analyze data on student engagement and behavior can refine their marketing efforts to better meet the needs of their target audiences.This data-driven approach enables them to make informed decisions about where to allocate resources and how to adjust their messaging to achieve the best outcomes.
Global Outreach and Partnerships
To truly expand their global reach, universities must invest in international partnerships. These partnerships can take many forms from student exchange programs to collaborative research initiatives and dual-degree offerings. Establishing these relationships with institutions around the world not only helps increase recruitment but also strengthens the academic reputation of the university by promoting cross-border academic collaborations.
Moreover they should consider building connections with international organizations, governments and businesses to create opportunities for global research collaboration and innovation. Strategic global outreach can contribute to solving pressing challenges such as climate change, healthcare access and digital transformation while also expanding their global footprint.
Building sustainable models for student recruitment, marketing and global outreach is essential for universities that aim to thrive in an increasingly competitive and interconnected world. By embracing cross-cultural engagement, promoting entrepreneurial mindsets and leveraging data-driven recruitment strategies institutions can attract a diverse and talented student body from around the world. As the UAE leads the charge in fostering entrepreneurial growth and innovation, universities such as Synergy University Dubai are playing a critical role in preparing students to succeed in the fast-evolving global economy. With a focus on developing future leaders who are adaptable, innovative and globally aware higher education institutions can build the sustainable frameworks needed for long-term success.
Tech Features
A roadmap to 2025: Telecom trends and developments in MENA

By Karim Yaici, Lead Industry Analyst, Middle East and Africa, Ookla
As the telecommunication landscape evolves, driven by adoption of accelerated 5G adoption, the Gulf Cooperation Council (GCC) countries and North Africa are paving the way for a new era of connectivity.

GCC countries pioneered 5G deployment with the support of governments and telecom operators’ investments. These developments helped to provide consumers and businesses with lower latency connectivity, increased bandwidth, and improved reliability.
In 2024, various trials were conducted for 5G Advanced, a steppingstone towards 6G. GCC countries are ready to commercialize 5G-Advanced next year, with more proof-of-concept projects planned to demonstrate its benefits to consumers and businesses.
5G is also gaining momentum in North Africa. Egypt’s operators were awarded 5G licenses in October 2024 and started rolling out 5G in major cities after years of trials. In Tunisia, commercial 5G services are planned for an early 2025 launch. However, Algeria and Morocco have not officially announced their 5G deployment plans.
The UAE’s Telecommunications and Digital Government Regulatory Authority (TDRA) announced its 6G roadmap in 2024, becoming among the first countries to do so. The roadmap includes standardization, research, and development initiatives, which will inspire other countries to follow this path in the coming years.
Continued Appeal of Fixed-Wireless Access (FWA)
FWA has been a popular connectivity solution across the region, especially for users in areas with limited or no accessibility to wired technologies, such as DSL and fiber. The seamless setup option and flexible contracts have made it a preferred option. With the arrival of 5G, FWA has further carved out its position in the market, enabling challenger operators to compete against traditional broadband providers and address coverage gaps.
However, there is still some debate on the long-term viability of 5G FWA. As operators invest heavily in fiber, which is a more future-proof solution, some consider FWA as a short-to-medium-term option. In North Africa, network upgrades are anticipated to facilitate operators’ transition from 4G FWA, while deployments of 5G Advanced in the Gulf region offer the operators an opportunity to deliver faster, lower-latency connectivity options ideal for real-time applications such as online gaming.
Tapping Into Fiber for Super-Fast Internet
GCC countries stand as the regional pioneer in fiber coverage and adoption, driven by government support and accelerated rollouts by local internet service providers. Amid this, the UAE and Qatar boast the highest fiber coverage, delivering one of the world’s fastest fixed broadband speeds. This widespread availability of fiber has enabled operators to continually boost the speed of entry-level plans while making gigabit packages more affordable. We expect competition for higher speeds to intensify in 2025, with a growing focus on improving indoor coverage through upgraded Wi-Fi access points and fiber-to-the-room technology.
Fiber is also making waves in North Africa, with countries including Algeria, Egypt, and Morocco boosting their investments to expand fiber reach and migrate customers. Despite these efforts, fixed internet speeds are still low (compared to Gulf countries) due to the continued prevalence of DSL and FWA. We anticipate more efforts in 2025 to incentivize customers to adopt fiber and move existing users to faster packages on older technologies to boost their median download speed.
Operator-Satellite Communications Partnerships
Telecom operators and governments across the MENA region are increasingly exploring the potential of satellite communications to complement their traditional satellite communication services with more capabilities and flexibility offered by new players, such as Starlink and SpaceMobile, which use terrestrial spectrum. In 2024, several partnerships emerged between telecom operators and satellite companies, a trend that is anticipated to continue in 2025, with more countries licensing the new satellite players.
Commitment to Sustainability Goals
Sustainability has become a key focus for telecom operators in MENA. In 2023, the region’s seven leading operators signed an agreement to tackle environmental challenges together. These efforts are expected to grow in 2025, with more operators investing in renewable energy and green technologies and adopting sustainable practices. It reflects a broader commitment to advancing their sustainability agenda while meeting the evolving demand.
With developments in fiber, 5G, and satellite technologies, the MENA region is not only ensuring fast connectivity but also paving the way for a transformative future. These efforts ensure the region’s pioneering role in shaping the global telecommunication landscape.
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