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Sophos on MSP Challenges, Cybersecurity Solutions, and Future Trends in Cyber Insurance

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Sophos Cybersecurity

Integrator Media had an exclusive interview with Gerard Allison, SVP, Sales EMEA at Sophos. We delved into key challenges faced by Managed Service Providers (MSPs) in staying current with cybersecurity solutions. Sophos outlines their strategies for maintaining effective security measures against evolving threats and discusses the types of threat intelligence they provide to partners and MSPs. We discussed how Sopho’s Partner Care program aligns with global partner program enhancements and offers insights into future trends in cyber insurance adoption.

What are the biggest challenges MSPs face in staying current with cyber security solutions and technologies in the present scenario?

All MSPs face a common challenge today, the vast array of security products available in the market. Their biggest challenge is how to review, service, install, and deliver these products as a service. This issue is exacerbated by a global shortage of cybersecurity skills, which is even more prevalent in the Middle East region.

There is a skill shortage among customers, so when they have security products, often there is nobody available to monitor these products, check for alerts, and handle remediation. The same challenge exists for MSPs, who are limited by the number of products they can manage. Therefore, MSPs are seeking platforms that integrate multiple technologies and can be delivered as a service.

What Sophos excels at, unlike any other vendor, is being vendor-agnostic. If you are already working with another vendor, you don’t have to discard their product. Our managed detection response overlays existing solutions, helping MSPs deliver their services more effectively.

How does Sophos ensure its security solutions stay effective against the ever-changing cyber threats?

With 37 years of heritage starting in the endpoint, Sophos has established significant credibility in the market. We have ex-ops teams and threat intelligence hunters who continually monitor market trends. Our data lake collects all relevant market information, which we use to inform our customers.

Globally, we serve 580,000 customers, making us one of the largest providers. Our MDR (Managed Detection Response) solution alone has over 22,000 customers within just two years, surpassing the combined customer base of all other MDR companies. This extensive reach allows us to observe and protect a broad range of environments, ensuring comprehensive security for all our customers.  

What type of threat intelligence does the Sophos ex-ops unit provide to partners and MSPs?

We provide threat intelligence directly through our managed detection response (MDR) services. We manage and monitor their network, detect threats, and respond immediately to the customer. Alternatively, we can support an MSP’s SOC by conducting threat hunting and incident response. In the event of an incident, we promptly notify and guide them through resolving the issue. We offer flexible solutions, either handling everything or providing specific components as needed by the customer.

What is the most overlooked cybersecurity best practice that leads to successful cyber-attacks in this region?

Numerous factors contribute to security, but the most critical are people and training. It is essential for companies to ensure that employees are regularly updated on current threats and are aware of basic security practices, such as recognizing phishing attempts. Almost every company has likely experienced an employee clicking on a malicious link, highlighting the ongoing need for comprehensive training in our security efforts.

Do you believe that many companies lack a robust cybersecurity awareness culture?

It is making progress, but there is room for significant improvement. Cybersecurity awareness should not be a checkbox exercise; it is essential for every employee across every company to grasp the basics, benefiting everyone.

 However, training cannot be a one-time event. It must be continuous and ongoing because threats are evolving, including machine-to-machine challenges, reflecting a changing landscape. Human nature dictates that people forget, so regular education and reminders are crucial to reinforce cybersecurity practices effectively.

How does the lack of internal cybersecurity expertise affect both MSPs and their clients in terms of their respective organizations?

In MSPs, the shortage of skills means they lack sufficient time. For instance, at cybersecurity exhibitions like GITEX, hundreds of new companies emerge annually. MSPs are inundated with calls about new products every day or week. Without enough skilled personnel to evaluate these products and conduct proof-of-concepts (POCs), they struggle to keep up with reviewing new technologies.

This skill gap underscores the importance of being vendor-agnostic like Sophos, allowing MSPs to integrate existing solutions without discarding them. Sophos can overlay existing infrastructure or provide a comprehensive platform covering firewall and network security, alleviating the burden on MSPs who cannot manage everything alone due to limited resources.

While MSPs may have personnel, ensuring they are adequately skilled across various domains remains a challenge. In response, there is a concerted effort to enhance Sophos training in the region, with ongoing discussions and plans for regular training sessions hosted by distributors such as Starlink and Logicom in Riyadh and Dubai, both in-person and virtually.

How does the Sophos partner care program align with the overall enhancements in the Sophos global partner program?

Our partner program has received positive feedback for its strong educational resources, competitive margins, and effective deal registration processes. We recently introduced Partner Care as a crucial addition. Partner Care ensures rapid response times, with SLAs guaranteeing that partners worldwide receive immediate assistance when they contact us by email or phone on the same day.

Partner Care handles various needs such as license adjustments and customer inquiries about their licenses or expiration dates. It also supports partners with deal registrations, a significant benefit. Our Partner Portal further empowers partners to become self-sufficient, enabling quicker customer service by facilitating streamlined operations directly within the portal. Ultimately, speed and responsiveness are paramount, and our Partner Care program is designed to meet these demands effectively.

What future trends does Sophos predict in the adoption of cyber insurance and how it will impact companies’ cybersecurity measures?

Cyber insurance is a growing market and will become crucial for businesses to consider. For CFOs and CEOs, having cyber insurance provides clear protection for their data and safeguards the core identity of their company. Interestingly, many companies haven’t budgeted for cyber insurance initially, so the decision often boils down to weighing the cost against the risk.

A notable advantage of having an MDR solution like Sophos is that it can lead to significant discounts on cyber insurance. Insurance providers typically inquire about the cybersecurity measures in place, including monitoring capabilities. By leveraging cybersecurity-as-a-service with continuous 24/7 monitoring, companies can reassure insurers, potentially lowering their premiums.

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Tech Interviews

Securing the Future of Enterprise AI: WSO2’s Middle East Strategy

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Exclusive interview with Uday Shankar Khizepat – Vice President and General Manager for ME

How is WSO2 sailing through in the region amidst the uncertainty?

The Middle East continues to be one of the most dynamic technology markets globally. While there is uncertainty in the broader geopolitical and economic environment, we see that organizations across the region remain committed to their digital transformation programs and continue to invest in the areas of API modernization, application integration, Identity and access management, data connectivity, cloud transformation and AI enablement. This is because digitization is now a business necessity rather than a discretionary investment.

For WSO2, this has translated into continued demand for solutions that help enterprises modernize systems, securely manage digital identities, integrate increasingly complex technology landscapes, and adopt AI responsibly. We are seeing particularly strong interest from government, financial services, telecommunications, and energy sectors, where organizations are focused on improving operational agility while maintaining security, compliance, and resilience.

Any new products / solutions that have been introduced for the region?

One of the most significant developments for us is our vision for the Agentic Enterprise and the introduction of WSO2’s Agentic Enterprise Fabric. Rather than treating AI as a standalone capability or bolt-on feature, we have embedded AI capabilities into the very fabric of our platform.

The Agentic Enterprise Fabric enables organizations to securely connect data, APIs, applications, identities, and AI agents across the enterprise. This creates a foundation where intelligent agents can operate with the right context, governance, and security controls while delivering measurable business outcomes.

The WSO2 Agent Manager is an open platform for the full life-cycle of enterprise grade AI agents. The WSO2 AI gateway helps in governance by monitoring the usage, applying guardrails, optimizing costs & exposing APIs as MCP tools so that AI agents can safely interact. The WSO2 agent ID helps to register, authenticate, authorize and audit AI agents as first class identities.

This approach is resonating strongly in the Middle East, where organizations are moving beyond AI experimentation and looking for scalable, enterprise-grade AI implementations that can be governed and integrated into existing business processes.

What are the key solutions that have kept WSO2 ahead of its other competitors in the region?

Our differentiation comes from helping customers address  key critical challenges simultaneously: APIs, integration, identity, and AI adoption.

Our API management platform helps companies ship, govern and monetize APIs, AI and MCP across any gateway or any cloud. Our integration capabilities enable organizations to connect legacy and modern systems quickly, helping accelerate digital initiatives.  Our identity and access management solutions provide the security and trust layer needed for large-scale digital services. Last but not the least, our Agentic Enterprise Fabric brings AI into the core of the enterprise architecture rather than layering it on top as an afterthought.

All of this combined with our open-source heritage, flexible deployment options, and ability to support sovereign cloud and hybrid environments, gives  customers the freedom to innovate with zero lock-in. This flexibility is critical in the Middle East region, where organizations increasingly prioritize digital sovereignty, data control, and long-term technology independence.

What are your plans for the coming few months in the region?

Our commitment to the growth and development of the Middle East region remains. We have just completed registering our office in KSA which reiterates our focus on deepening our engagement with customers and partners across the GCC and wider Middle East. We are investing in helping organizations move from AI pilots to production-ready deployments, while continuing to support large-scale modernization and digital transformation initiatives.

We also plan to strengthen our partner ecosystem, expand our presence in key markets, and work more closely with organizations pursuing digital sovereignty initiatives. As governments and enterprises accelerate their AI and digital agendas, we see significant opportunities to help them build secure, connected, and intelligent digital platforms for the future.

What’s your anticipated growth for the digital / tech sector in the coming few years?

The outlook remains very positive and we are optimistic. Over the next three to five years, I believe the region will move from digital transformation to intelligent transformation, where AI becomes embedded in core business operations rather than existing as isolated applications. Organizations that successfully combine AI with strong integration, identity, governance, and data foundations will be best positioned to create sustainable competitive advantages.

This shift will create significant opportunities for technology providers, system integrators, and enterprises alike.

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Tech Interviews

Securing the Future of Enterprise AI: WSO2’s Middle East Strategy

Published

on

Exclusive interview with Uday Shankar Khizepat – Vice President and General Manager for ME

How is WSO2 sailing through in the region amidst the uncertainty?

The Middle East continues to be one of the most dynamic technology markets globally. While there is uncertainty in the broader geopolitical and economic environment, we see that organizations across the region remain committed to their digital transformation programs and continue to invest in the areas of API modernization, application integration, Identity and access management, data connectivity, cloud transformation and AI enablement. This is because digitization is now a business necessity rather than a discretionary investment.

For WSO2, this has translated into continued demand for solutions that help enterprises modernize systems, securely manage digital identities, integrate increasingly complex technology landscapes, and adopt AI responsibly. We are seeing particularly strong interest from government, financial services, telecommunications, and energy sectors, where organizations are focused on improving operational agility while maintaining security, compliance, and resilience.

Any new products / solutions that have been introduced for the region?

One of the most significant developments for us is our vision for the Agentic Enterprise and the introduction of WSO2’s Agentic Enterprise Fabric. Rather than treating AI as a standalone capability or bolt-on feature, we have embedded AI capabilities into the very fabric of our platform.

The Agentic Enterprise Fabric enables organizations to securely connect data, APIs, applications, identities, and AI agents across the enterprise. This creates a foundation where intelligent agents can operate with the right context, governance, and security controls while delivering measurable business outcomes.

The WSO2 Agent Manager is an open platform for the full life-cycle of enterprise grade AI agents. The WSO2 AI gateway helps in governance by monitoring the usage, applying guardrails, optimizing costs & exposing APIs as MCP tools so that AI agents can safely interact. The WSO2 agent ID helps to register, authenticate, authorize and audit AI agents as first class identities.

This approach is resonating strongly in the Middle East, where organizations are moving beyond AI experimentation and looking for scalable, enterprise-grade AI implementations that can be governed and integrated into existing business processes.

What are the key solutions that have kept WSO2 ahead of its other competitors in the region?

Our differentiation comes from helping customers address  key critical challenges simultaneously: APIs, integration, identity, and AI adoption.

Our API management platform helps companies ship, govern and monetize APIs, AI and MCP across any gateway or any cloud. Our integration capabilities enable organizations to connect legacy and modern systems quickly, helping accelerate digital initiatives.  Our identity and access management solutions provide the security and trust layer needed for large-scale digital services. Last but not the least, our Agentic Enterprise Fabric brings AI into the core of the enterprise architecture rather than layering it on top as an afterthought.

All of this combined with our open-source heritage, flexible deployment options, and ability to support sovereign cloud and hybrid environments, gives  customers the freedom to innovate with zero lock-in. This flexibility is critical in the Middle East region, where organizations increasingly prioritize digital sovereignty, data control, and long-term technology independence.

What are your plans for the coming few months in the region?

Our commitment to the growth and development of the Middle East region remains. We have just completed registering our office in KSA which reiterates our focus on deepening our engagement with customers and partners across the GCC and wider Middle East. We are investing in helping organizations move from AI pilots to production-ready deployments, while continuing to support large-scale modernization and digital transformation initiatives.

We also plan to strengthen our partner ecosystem, expand our presence in key markets, and work more closely with organizations pursuing digital sovereignty initiatives. As governments and enterprises accelerate their AI and digital agendas, we see significant opportunities to help them build secure, connected, and intelligent digital platforms for the future.

What’s your anticipated growth for the digital / tech sector in the coming few years?

The outlook remains very positive and we are optimistic. Over the next three to five years, I believe the region will move from digital transformation to intelligent transformation, where AI becomes embedded in core business operations rather than existing as isolated applications. Organizations that successfully combine AI with strong integration, identity, governance, and data foundations will be best positioned to create sustainable competitive advantages.

This shift will create significant opportunities for technology providers, system integrators, and enterprises alike.

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Tech Interviews

INSIDE THE RISE OF AI INFLUENCERS WITH IDEA FARM

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Exclusive interview with Lewis Davey, Co-Founder Pixelagency.ai Founder & Creative Director at IDEA FARM

You’ve built a career around making brands culturally relevant through human creativity. What convinced you that the next frontier of storytelling might involve entirely virtual personalities?

AI Influencers have been around since 2018, but the technology has made huge strides in the past 18 months – and now hyper-realistic virtual personalities are exploding in popularity. Having worked in PR for 16 years, I think it’s good to be curious and I committed myself to learning about this space and becoming a bit of an expert – I was particularly interested in how brands could leverage AI Influencers as a new marketing channel. At Pixel what we present to brands is how AI Influencers can solve specific business challenges, drive efficiencies, and reach new audiences. This technology is much more than fancy images on Instagram.

Launching the world’s first AI Influencer Talent Management Agency sounds less like a business expansion and more like a prediction. What future did you see emerging that others weren’t paying attention to?

We launched Pixel 18 months ago with the intention of operating like a traditional talent management agency, connecting brands with existing AI Influencers. It’s certainly evolved, as the industry has gained more traction – and we’re banking on all brands owning their own AI Ambassador in the future.

Pixel isn’t just representing AI influencers, it’s helping brands create them. Why do you believe ownership of digital talent will become strategically important for brands?

Custom build AI Influencers is where we think the future is for brands. This is desirable for brands because they have an always-on marketing asset that can be online 24/7, with full creative control and tailored brand messaging. The AI Influencer can slot into their influencer portfolio, working alongside human influencers.

How do cultural sensitivities in the Middle East actually strengthen the case for AI Ambassadors rather than limit them?

I’ve always felt strongly that the Middle East is the perfect market for AI Ambassadors to thrive. There are reputational risks that come with working with real influencers, whereas a brand can have full control over messaging with its own AI Ambassadors. There’s 200 nationalities in Dubai – the other big selling point for AI Ambassadors is they can communicate in hundreds of languages, giving brands a versatile asset to target different demographics.

From a technology standpoint, what sits behind a successful AI Ambassador today, generative AI, language models, synthetic media, behavioural design, or something else entirely?

Of course, technology is important, and through our exclusive deal with The Clueless – the team behind the world’s biggest AI Influencer, Aitana Lopez, we’re bringing the best Gen-AI tools and talent to the GCC. But for me, it’s still the importance of the human behind the AI Ambassador – this is typically talented creatives, or social content creators, planning content schedules, leaning into culture and trends, and engaging with followers. Humans still have an important role in the storytelling element.

What safeguards should exist as AI-generated personalities become increasingly indistinguishable from humans?

It’s a fast-moving industry, and new rules and regulations will undoubtedly continue to come in. The EU will release new legislation in August, which could include the requirement of a watermark. The main one right now, which all our clients follow, is AI disclosure on Instagram. In an industry witnessing significant change, it’s important that responsible operators like Pixel and other partners work together to steer the industry in the right direction.

In an era of misinformation and rapidly evolving news cycles, how valuable is having a communication asset that is always accurate, controlled, and aligned with brand values?

I think it’s super important. During the recent conflict, we saw a segment of human influencers become unreliable, either posting misleading or sensationalised content. That’s troublesome for brands, so owning their own AI Ambassador that aligns with their values is going to become increasingly important. Now is the perfect time for brands in the Middle East to future proof their influencer strategy and consider an AI Ambassador.

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