Financial
du Pay: Shaping the UAE’s Fintech Future
Integrator Media had an exclusive interview with Nicolas Levi, CEO, du Pay
How does du Pay see the fintech space of the country?
The fintech landscape in the UAE is remarkably advanced, driven by regulatory innovation, supportive government policies, strategic investments, and a strong focus on technology adoption. The UAE has created a collaborative environment where regulators, financial institutions, and fintech startups work together, positioning the country as a global hub for fintech innovation. The growth of the fintech sector in the UAE has been phenomenal, with projections indicating the market will escalate from USD 3.16 billion in 2024 to USD 5.71 billion by 2029, reflecting a compound annual growth rate (CAGR) of 12.56%.
However, there remains a significant portion of the population that is underserved, despite high smartphone penetration. These individuals are yet to fully embrace digital channels, including from local payments to international money transfers. With the UAE’s impressive $39.7 billion in outward international money transfer volumes, du Pay is poised to tap into this extensive market by offering services that prioritize simplicity and customer-centric experiences. It aims to become a key payment solution for international transfers, digital payments and salary solution, especially for the underserved segment.
How is du Pay leveraging du’s existing customer relationships to offer financial services?
Over the past 18+ years, du has established itself as a strong, trusted brand, ranking as the 3rd strongest brand in the UAE this year. This strong brand presence of du gives du Pay a significant advantage in terms of customer acquisition. Leveraging its extensive, diverse customer base offers du a significant edge in fintech service promotion, avoiding the extensive customer acquisition and retention costs typical for traditional financial institutions. Furthermore, its widereaching distribution mechanisms extend fintech services’ reach, including to underbanked or unbanked populations, thus advancing financial inclusion.
du Pay is designed to cater to the evolving needs of a diverse clientele, ensuring a wide range of accessible and user-friendly financial solutions. The service suite encompasses bill payments, mobile recharges, and offers competitive international money transfer options to over 200 countries. This comprehensive array of services is crafted to not only attract du’s existing prepaid customers through rewards, such as substantial data bonuses, but also to draw new users seeking convenience and efficiency in their financial transactions. Beyond the core offerings, du Pay stands out through its commitment to simplicity in user experience. Its 100% digital, two-step onboarding process is simple and further simplified to just 1 step for existing du customers. Licensed by the Central Bank of the UAE, the app is fortified by robust security infrastructure ensuring users enjoy a seamless and safe transaction experience, further supported by the availability of the app in multiple languages, catering to the UAE’s multicultural resident base.
Can you provide examples of du Pay’s successful fintech partnership initiatives in the Middle East and Africa?
du Pay has formed strategic partnerships with leading players to enhance its international money transfer and digital payment offerings. For instance, its collaboration with Western Union reaffirms its commitment to providing seamless international transfers. With Western Union’s extensive global money movement network and du Pay’s user-friendly app, crossborder transactions have become effortless and hassle-free. du Pay is also working with leading mobile money providers in the respective countries, like JazzCash in Pakistan, to offer greater benefits to its customers.
du Pay’s partnership with Emirates NBD enables creation of wallets with a unique IBAN for each customer, enabling a seamless money receipt experience, facilitating salary payments for domestic workers. Additionally, its partnership with Visa has enabled it to launch digital (including physical) prepaid cards in the UAE through the du Pay app. These Visa cards provide secure, accessible, and inclusive payment solutions, promoting financial empowerment for all UAE residents and promoting digital advancement within economy.
In what ways do fintech platforms driven by telecom companies such as du Pay have an advantage over traditional financial services providers in the fintech sector?
Fintech platforms driven by telecom companies like du Pay offer several advantages over traditional financial services providers. It is established brand and history foster trust among customers, partners and regulators, while its vast telco customer base provides a ready audience for fintech services. du Pay relies on the huge customer base of the telco, it’s distribution network and knowledge about the customers and different segments. The millions of touch points of du, being one of the leading telcos is also a differentiator for du Pay. Thus, the telco services like recharge, bill payment and international calls are natural touch points to enhance customer experience from telco to financial services seamlessly. With a robust network and security infrastructure, du Pay ensures reliable and secure transactions, which a lot of early players in the same domain may grapple with. Additionally, its longstanding brand and regulatory compliance bolster confidence among stakeholders.
What are the potential challenges du Pay might face when expanding their fintech services?
Expanding into fintech services comes with its potential obstacles, but strategically managing these challenges is key to success. The transition into the fintech sector undeniably requires rigorous adherence to regulatory and compliance standards designed to ensure the protection and privacy of consumers. du Pay is already taking proactive steps to conform to these stringent requirements, which are crucial in maintaining the integrity of financial systems. du Pay is backed by high grade security measures and compliance standards to ensure secure transactions for its customers. As du Pay expands, the focus will also shift to creating disruptive propositions in an increasingly competitive market, ensuring its services create stickiness amongst existing customers and appeal to everyone, including non-du customers.
How do you foresee the collaboration between du Pay and traditional financial institutions evolving in the fintech space in the longer future?
The evolving partnerships between telco-led fintech companies like du Pay and traditional financial institutions, driven by technological advancements and changing consumer expectations, will lead to more inclusive, efficient, and innovative financial services. du Pay can facilitate access to financial services for populations that traditional institutions might not reach, especially because of du’s wide and accessible network. It is also working with key players to not only provide access but also raise awareness and promote financial literacy. Additionally, through partnerships with robust systems powered by du, du Pay envisions the creation of a resilient ecosystem. These collaborations enable it to swiftly introduce innovative solutions to the market, leveraging its agility as a fintech player. The key to success will be leveraging each party’s strengths and navigating the regulatory landscape effectively to create mutually beneficial and sustainable collaborations. As exemplified by initiatives with its strategic partners like Western Union, Visa, etc., the journey towards a more interconnected, innovative, and inclusive financial ecosystem is well underway.
Financial
MultiBank Group and Khabib Nurmagomedov Launch an Exclusive Worldwide Multi-Billion-Dollar Joint Venture to Build the World’s First Regulated Tokenized Sports Ecosystem
Multibank Group, the financial derivatives institution, has entered into an exclusive worldwide multi-billion-dollar joint venture with global sports icon and undefeated UFC champion Khabib Nurmagomedov (29-0) to create a first-of-its-kind regulated ecosystem connecting global finance, sports and technology.
The partnership will culminate in the creation of a multi-billion-dollar joint venture, MultiBank Khabib LLC, uniting two global powerhouses: MultiBank Group, a leader in regulated financial excellence, and Khabib Nurmagomedov, undefeated in the octagon and whose influence extends far beyond sport. The company will operate from MultiBank Group’s headquarters in Dubai, building a worldwide network of high-end sports ventures and real-world digital assets. This structure fulfills the vision of MultiBank Group Founder and Chairman, Naser Taher, for an exclusive global joint venture, granting MultiBank exclusive rights to develop and promote projects under the Khabib Nurmagomedov brand name, including the development of 30 state of the art Khabib gyms, Gameplan and Eagle FC brands.
The entire venture is backed by MultiBank Group’s regulated digital ecosystem and powered by its cornerstone $MBG Token being the driving force behind its expanding portfolio of real-world-asset (RWA) technologies and initiatives.
Naser Taher, Founder and Chairman of MultiBank Group, stated: “From the UAE, we are shaping a new blueprint for the business of sport through the regulated tokenization of real-world sports assets (RWSA). Together with Khabib Nurmagomedov, and powered by our ecosystem token, $MBG, we are uniting finance and athletics into a single transparent, technology-driven ecosystem — one built on trust, innovation, and the strength of the MultiBank framework. This initiative proudly aligns with the UAE’s vision of becoming a global hub for digital asset innovation and world-class sports.”
Khabib Nurmagomedov added: “This partnership with MultiBank Group is built on shared values of strength, respect, and discipline. Together with Multibank, we are building real global opportunities that go beyond sport, empowering athletes, and fans through a regulated and innovative digital ecosystem. This is only the beginning.”
Financial
Edenred UAE strengthens market leadership with financially inclusive payroll solutions, C3Pay serving 2.5 million users
Edenred, a leading digital platform for services and specific purpose payments and the undisputed market leader in salary processing and financial inclusion for the underbanked in the UAE, continues to reinforce its leading position in payroll card solutions, value-added financial services, and compliance-first innovation under the leadership of newly appointed Managing Director Claudio Di Zanni.
As the first company authorised by the Central Bank of the UAE to process WPS salaries, Edenred UAE has long positioned financial inclusion as the foundation of its offer in UAE — ensuring that access to financial services isn’t an added benefit, but a guaranteed outcome of getting paid.
Trusted by both large enterprises and a growing base of SMEs, the backbone of the UAE economy, Edenred UAE now serves more than 15,000 corporate clients, 2.5 million cardholders, and partners with over 10 banks and 20 financial institutions. Demand has been strong in sectors such as manufacturing, construction, and facility management—where reliability and seamless execution are critical.
Edenred UAE salary cards, C3Pay, powered by RAKBANK and part of the Mastercard network, can be used globally. A key driver of Edenred’s adoption success is its unmatched expertise in on-site training at worker accommodations, which helps large enterprises efficiently onboard thousands of employees. This ensures that workers understand how to activate their cards, utilise app features, and engage with key financial tools.

Claudio Di Zanni, Managing Director, Edenred Middle East, said: “Edenred UAE has set the benchmark for payroll and financial access in the region with digital innovative solutions, great ambitions and internationally committed teams. Our ambition now is to extend that lead by deepening trust with our clients, scaling services that matter to end users, and ensuring full compliance in a fast-evolving regulatory landscape. With unmatched reach, an expanding client base, and a proven model for financial inclusion, we are ready to shape the next phase of the region’s salary card ecosystem — developing its full potential and contributing to giving workers who were previously excluded from the financial system a secure, transparent, and dignified way to manage their money.”
Edenred UAE remains the reference in payroll solutions, as it continues to scale high-impact services, deepen banking partnerships, and reinforce its role as the benchmark for secure, compliant, and ethical financial access in the UAE and beyond. With a sharpened focus on innovation and strengthened leadership, it is entering a new chapter of platform excellence as the backbone of financial access for the UAE’s workforce.
Financial
Dhruva urges UAE firms to focus on data sovereignty in e-Invoicing transition
The 2026 mandate is an opportunity for businesses to align compliance with stronger data governance standards
With the UAE’s mandatory eInvoicing framework set to launch in 2026, Dhruva urges taxpayers to move beyond data residency considerations and focus on the critical issue of data sovereignty when selecting accredited service providers (ASPs). When adopting any cloud solution, it’s crucial to take the UAE National Cloud Security Policy into consideration, which provides a comprehensive checklist for cloud customers. This policy details necessary arrangements with cloud service providers, outlines contract requirements and sets cloud security requirements and enforcement measures.Dhruva is a leading tax advisory firm specializing in VAT, corporate tax, transfer pricing, and international taxation in the Middle East.
The eInvoicing rollout, based on the OpenPeppol five-corner model, will route all business-to-business (B2B) and business-to-government (B2G) invoices through ASPs that validate, exchange, and report tax-relevant data directly to the Federal Tax Authority (FTA). This shift makes the question of where data lives and who ultimately controls it – a matter of legal, operational, and financial consequence.

Commenting on the development, Nimish Goel, Partner and Head of GCC, Dhruva Consultants, said: “Businesses cannot afford to mix data residency with sovereignty. Hosting tax data within UAE data centres is necessary, but it does not, by itself, guarantee compliance or protection. True sovereignty means that encryption keys, administrative controls, and audit logs remain fully under UAE jurisdiction and cannot be accessed by foreign authorities. For taxpayers, this distinction is not technical—it is a fundamental risk-management decision.”
Dhruva highlights that this distinction is becoming urgent for three reasons. First, the UAE has enacted a robust Federal Data Protection Law (PDPL) and sector-specific rules that demand explicit safeguards on cross-border data flows. Second, with eInvoicing deadlines approaching, taxpayers must evaluate how each provider’s hosting model aligns with UAE data hosting requirements, sovereignty and National Cloud Security Policy laws. Finally, the operational reality is that migrating data and applications between clouds is not seamless. Factors such as data gravity, proprietary platforms, and audit trail integrity make switching providers slow, risky, and expensive.
“E-invoicing will not only redefine how businesses transact with government authorities, but also how they safeguard their most sensitive tax and financial records,” Goel added. “Companies need to recognise that the choice of ASP is a long-term strategic decision. The location of the cloud operator, the jurisdiction under which they fall, and the location of their control plane and encryption keys all impact compliance and data security far more than the physical location of the server rack.”
Dhruva advises taxpayers to approach ASP selection with a structured due-diligence process aligned with the policy for cloud customers in the UAE. This policy covers key domains such as governance, data location and sovereignty, interoperability, security incident and access management, data confidentiality, architecture and infrastructure companies should ensure that all storage, backups, and logs are held within UAE borders, that operational control and key management remain in UAE jurisdiction, and that providers comply with the UAE’s Peppol interoperability standard. Audit logs should be immutable, recovery sites must be located in the country, and exit strategies need to be documented and tested, with transparency on egress costs.
“Taxpayers cannot treat this as a simple IT procurement,” Goel emphasized. “It is a compliance and sovereignty choice that will determine their risk exposure for years to come. The time to ask these questions is now—before companies find themselves locked into providers that may not meet their future regulatory and operational needs.”
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