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du Pay: Shaping the UAE’s Fintech Future

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du Pay

Integrator Media had an exclusive interview with Nicolas Levi, CEO, du Pay

How does du Pay see the fintech space of the country?
The fintech landscape in the UAE is remarkably advanced, driven by regulatory innovation, supportive government policies, strategic investments, and a strong focus on technology adoption. The UAE has created a collaborative environment where regulators, financial institutions, and fintech startups work together, positioning the country as a global hub for fintech innovation. The growth of the fintech sector in the UAE has been phenomenal, with projections indicating the market will escalate from USD 3.16 billion in 2024 to USD 5.71 billion by 2029, reflecting a compound annual growth rate (CAGR) of 12.56%.

However, there remains a significant portion of the population that is underserved, despite high smartphone penetration. These individuals are yet to fully embrace digital channels, including from local payments to international money transfers. With the UAE’s impressive $39.7 billion in outward international money transfer volumes, du Pay is poised to tap into this extensive market by offering services that prioritize simplicity and customer-centric experiences. It aims to become a key payment solution for international transfers, digital payments and salary solution, especially for the underserved segment.

How is du Pay leveraging du’s existing customer relationships to offer financial services?

Over the past 18+ years, du has established itself as a strong, trusted brand, ranking as the 3rd strongest brand in the UAE this year. This strong brand presence of du gives du Pay a significant advantage in terms of customer acquisition. Leveraging its extensive, diverse customer base offers du a significant edge in fintech service promotion, avoiding the extensive customer acquisition and retention costs typical for traditional financial institutions. Furthermore, its widereaching distribution mechanisms extend fintech services’ reach, including to underbanked or unbanked populations, thus advancing financial inclusion.

du Pay is designed to cater to the evolving needs of a diverse clientele, ensuring a wide range of accessible and user-friendly financial solutions. The service suite encompasses bill payments, mobile recharges, and offers competitive international money transfer options to over 200 countries. This comprehensive array of services is crafted to not only attract du’s existing prepaid customers through rewards, such as substantial data bonuses, but also to draw new users seeking convenience and efficiency in their financial transactions. Beyond the core offerings, du Pay stands out through its commitment to simplicity in user experience. Its 100% digital, two-step onboarding process is simple and further simplified to just 1 step for existing du customers. Licensed by the Central Bank of the UAE, the app is fortified by robust security infrastructure ensuring users enjoy a seamless and safe transaction experience, further supported by the availability of the app in multiple languages, catering to the UAE’s multicultural resident base.

Can you provide examples of du Pay’s successful fintech partnership initiatives in the Middle East and Africa?

du Pay has formed strategic partnerships with leading players to enhance its international money transfer and digital payment offerings. For instance, its collaboration with Western Union reaffirms its commitment to providing seamless international transfers. With Western Union’s extensive global money movement network and du Pay’s user-friendly app, crossborder transactions have become effortless and hassle-free. du Pay is also working with leading mobile money providers in the respective countries, like JazzCash in Pakistan, to offer greater benefits to its customers.

du Pay’s partnership with Emirates NBD enables creation of wallets with a unique IBAN for each customer, enabling a seamless money receipt experience, facilitating salary payments for domestic workers. Additionally, its partnership with Visa has enabled it to launch digital (including physical) prepaid cards in the UAE through the du Pay app. These Visa cards provide secure, accessible, and inclusive payment solutions, promoting financial empowerment for all UAE residents and promoting digital advancement within economy.

In what ways do fintech platforms driven by telecom companies such as du Pay have an advantage over traditional financial services providers in the fintech sector?

Fintech platforms driven by telecom companies like du Pay offer several advantages over traditional financial services providers. It is established brand and history foster trust among customers, partners and regulators, while its vast telco customer base provides a ready audience for fintech services. du Pay relies on the huge customer base of the telco, it’s distribution network and knowledge about the customers and different segments. The millions of touch points of du, being one of the leading telcos is also a differentiator for du Pay. Thus, the telco services like recharge, bill payment and international calls are natural touch points to enhance customer experience from telco to financial services seamlessly. With a robust network and security infrastructure, du Pay ensures reliable and secure transactions, which a lot of early players in the same domain may grapple with. Additionally, its longstanding brand and regulatory compliance bolster confidence among stakeholders.

What are the potential challenges du Pay might face when expanding their fintech services?

Expanding into fintech services comes with its potential obstacles, but strategically managing these challenges is key to success. The transition into the fintech sector undeniably requires rigorous adherence to regulatory and compliance standards designed to ensure the protection and privacy of consumers. du Pay is already taking proactive steps to conform to these stringent requirements, which are crucial in maintaining the integrity of financial systems. du Pay is backed by high grade security measures and compliance standards to ensure secure transactions for its customers. As du Pay expands, the focus will also shift to creating disruptive propositions in an increasingly competitive market, ensuring its services create stickiness amongst existing customers and appeal to everyone, including non-du customers.

How do you foresee the collaboration between du Pay and traditional financial institutions evolving in the fintech space in the longer future?

The evolving partnerships between telco-led fintech companies like du Pay and traditional financial institutions, driven by technological advancements and changing consumer expectations, will lead to more inclusive, efficient, and innovative financial services. du Pay can facilitate access to financial services for populations that traditional institutions might not reach, especially because of du’s wide and accessible network. It is also working with key players to not only provide access but also raise awareness and promote financial literacy. Additionally, through partnerships with robust systems powered by du, du Pay envisions the creation of a resilient ecosystem. These collaborations enable it to swiftly introduce innovative solutions to the market, leveraging its agility as a fintech player. The key to success will be leveraging each party’s strengths and navigating the regulatory landscape effectively to create mutually beneficial and sustainable collaborations. As exemplified by initiatives with its strategic partners like Western Union, Visa, etc., the journey towards a more interconnected, innovative, and inclusive financial ecosystem is well underway.

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UAE MOVES TOWARDS A MORE COMPLIANCE-FOCUSED TAX LANDSCAPE WITH RECENT VAT REFORMS: DHRUVA

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Dhruva, a premier tax advisory firm with deep expertise across the Middle East, India, and Asia, stated that the UAE’s latest amendments to the VAT Law and the Tax Procedures Law, issued by the Federal Tax Authority (FTA) which are effective from 1 January 2026, represent a significant shift toward a more structured, and risk-focused tax environment. These amendments are expected to reinforce responsible compliance behaviors and reduce administrative friction for UAE businesses.

Dhruva noted that one of the most practical and welcoming changes is that it eliminates the requirement for taxpayers to self-issue tax invoices for imports subject to the reverse charge mechanism, which provides a lot of ease to businesses. Post series of amendments and clarifications issued by the FTA in 2025 in relation to self-issuance of tax invoices for imports, while a general exception was granted for such requirement for import of services, the same were required in case of import of goods for record-keeping purposes.  This often-added administrative complexity without impacting the actual tax liability or input tax entitlement. Under the updated rules, taxable businesses have removed the obligation entirely, and hence, businesses will only need to maintain standard supporting documentation, such as invoices, contracts, and transaction records.

However, the firm highlighted that while some administrative burdens are being eased, compliance expectations are tightening elsewhere.  One of the amendments gives the FTA authority to deny input tax recovery in cases linked to tax evasion – where a taxpayer knew or, critically, should have known, that a supply or its broader supply chain was connected to tax evasion.  The law clarifies that taxpayers will be deemed to have been aware if they fail to verify the validity and integrity of the supply in accordance with procedures to be issued by the FTA.

Dhruva explained that historically, the responsibility to account for VAT rested primarily with the supplier, and recipients focused mainly on validating the tax invoice and meeting standard input-tax recovery conditions. In practice, however, the FTA has often linked a recipient’s input-tax eligibility to the supplier’s discharge of output VAT, denying recovery where gaps existed. The latest amendment now formally embeds this position in law, imposing additional due-diligence obligations on the recipient.

Ujjwal Pawra, Partner at Dhruva Consultants, commented, “This is a significant change. It is a clear message that the right to input tax recovery comes with the responsibility to validate the integrity of one’s suppliers and supply chain. Businesses must now demonstrate that they exercised practical, documented, and consistent due diligence. Clean invoices alone are no longer enough; what matters is a clean process.”

While the procedures and conditions are awaited, Dhruva advised that companies reassess onboarding procedures, supplier-vetting protocols, and documentation trails to ensure they align with the FTA’s expected standards. 

Another material operational change is the introduction of a defined timeframe to act on credit balances. Under the amended framework, businesses will generally have up to five years from the end of the relevant tax period to request a refund of a credit balance or use that balance to settle tax liabilities, with targeted flexibility in specified cases where credits arise late in the cycle.

Transitional relief is also available for certain older credits around the changeover, which can help businesses address legacy positions in an orderly way. Dhruva said these changes reduce the risk of credits remaining unresolved on the balance sheet, improve cash flow planning, and encourage clearer internal ownership of refund positions.

Ujjwal further added, “The UAE has introduced a more robust operating framework for credit balances and refunds in line with international best practices. The message is simple: know your credits, map the deadlines, and file claims that are clear, complete, consistent, and easy to validate.”

Dhruva advised UAE businesses to act now with a finance-led approach. This starts with building a central credit-balance register by tax type and tax period, assigning an accountable owner, and tracking action dates so credits are either utilised or claimed in time. Businesses should also treat refund submissions as audit-ready files by preparing reconciliations, supporting documents, and a concise explanation of how the credit arose and why the amount is correct before submitting, rather than rebuilding the file after queries begin. In parallel, companies should prioritise older credit positions to assess whether they fall within the transitional relief window and avoid last-minute filings.

The firm also advised businesses to monitor any binding directions issued by the FTA and align their tax positions, documentation, and system settings accordingly to minimize interpretational differences and strengthen consistency over time.

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The StashAway Story and the Future of Digital Investing

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By Srijith KN, Senior Editor

Financial Integrator

Michele Ferrario, Co-Founder and CEO

StashAway’s journey began when Co-founder and CEO Michele Ferrario found himself frustrated and dissatisfied with the investment landscape marked by high fees and a lack of transparency. By age 35, his corporate career had provided him with substantial savings — yet when he approached his banks to invest in a portfolio of ETFs, he was sold expensive products that didn’t fit his needs.

This frustration inspired him to create a platform that would simplify investing while providing access to sophisticated financial products. In July 2016, he, along with the other two co-founders, came together, and by July 2017, after navigating regulatory requirements, StashAway was launched in Singapore.

“Stash,” as the word suggests—meaning to store something safely for future use—perfectly reflected what he wanted to achieve for himself. Over the past nine years, that personal need has grown into a company of more than 200 professionals, operating across five regions through a single, centralized technology platform.

Today, StashAway stands out as a pioneer in digital wealth management. The company leverages technology and deep investment expertise to offer accessible, low-cost alternatives to traditional wealth management, with a particular focus on private markets. Its approach has resonated with clients and positions the firm to benefit from regional economic growth and an increasingly digitally savvy population.

In the UAE, StashAway operates from the DIFC and has extended its presence to Malaysia, Thailand, and Hong Kong, with a chief investment officer based in Hong Kong overseeing investment strategies.

Democratizing Access to Investments

The company’s core strategy revolves around democratizing access to sophisticated investments. Private markets, which historically deliver higher returns at lower volatility, are central to this approach. By making private market products for a fraction of traditional minimums, StashAway removes the barriers that have long prevented high-net-worth individuals from participating in this fast-growing asset class. The platform also emphasizes transparency, with fees typically 50–75% lower than competitors, avoiding the hidden charges common in conventional wealth management products.

In public markets, StashAway offers an ETF-based, globally diversified portfolio called General Investing. The General Investing portfolio uses a proprietary investment strategy called ERAA (Economic Regime Asset Allocation). They have recently launched Sharia Global Portfolios, offering the same approach in a Sharia-compliant format. These Flexible Portfolios allow customers full control to create their own allocations using ETFs—either by using an existing template or building a portfolio entirely from scratch.

Capitalizing on the UAE Market

The UAE market presents a unique opportunity for StashAway. The region is home to a digitally engaged population with significant underinvested wealth. While 81% of financial wealth in the UAE is investable, nearly half remains in cash, losing value to inflation. StashAway’s platform appeals to a diverse range of clients, from seasoned executives to younger retail investors, aligning perfectly with regional growth initiatives like Dubai 2033, which targets strong GDP growth and population expansion.

Nino Ulsamer-Co-Founder and CTO

A Comprehensive, Client-Focused Approach

What sets StashAway apart is its comprehensive, client-focused approach. Its offerings include globally diversified portfolios, flexible build-your-own options, Sharia-compliant solutions, thematic strategies, and access to private equity, infrastructure, and private credit for accredited investors. The platform’s investment philosophy is long-term, balancing risk and reward according to individual goals, while its high service standards ensure responsive client engagement. And thus far I have been having a frictionless digital experience and went through a quick onboarding process. Client acquisition is primarily driven online, with dedicated advisors for high-net-worth clients under StashAway Reserve. Other users can engage through the app and are supported by StashAway’s responsive client experience team through email, phone call, or WhatsApp.

Shaping the Future of Digital Investing

As the UAE continues to attract global wealth, its wealth management landscape is becoming increasingly digital, with affluent investors seeking alternative investment opportunities. In an industry often criticized for opacity and complexity, StashAway is redefining investing by making it more transparent, accessible, and tailored to the modern investor. By combining advanced technology, strategic insight, and personalized solutions, the company is not just managing wealth—it is shaping the future of digital investing in the UAE and across the region.

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The Brief:

StashAway is a digital investment platform that was launched in 2017 to empower people to build and protect wealth in the long term. Offering simple, intelligent, and cost-effective investment and cash management solutions, StashAway has led the way in transforming the way people invest and grow wealth. Today, StashAway operates in five markets, Singapore, Malaysia, Hong Kong, the UAE, and Thailand, with billions of dollars in assets under management. The company was recognised by The World Economic Forum as a Technology Pioneer in 2020 and ranked among CNBC’s World’s Top Fintech Companies in 2023, 2024, and 2025.

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5 SMART WAYS UAE TRAVELERS CAN PROTECT THEIR FINANCES THIS FESTIVE SEASON

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By Hennie du Plessis, Senior Vice President, Payment Services, Middle East and Africa at IDEMIA Secure Transactions (IST)

The festive season is one of the busiest periods of the year for UAE travelers. From year end getaways and family visits, to overseas shopping and digital gifting, consumers increasingly rely on contactless cards and mobile wallets to make payments quickly and conveniently.

Beyond higher spending, the festive season also acts as a real stress test for digital payment ecosystems. Transaction volumes peak, payment environments become less familiar, and consumers move rapidly across borders. This combination of factors increases exposure to fraud if the right safeguards are not in place. As digital payments scale, security becomes a critical enabler of trust.

According to IDEMIA Secure Transactions’ latest Global Consumer Payment Survey, which included UAE respondents aged 18 to 71, more than 8 in ten consumers have already adopted digital cards with biometric features, while 92 percent express interest in numberless cards. These figures reflect a growing expectation for payment experiences that combine speed, simplicity, and security.

With contactless payments now accounting for 84 percent of face-to-face transactions in the UAE and mobile wallet usage surpassing 50 percent, the festive season is a critical moment for travelers to reassess how they protect their finances while on the move.

1. Avoid Public Wi-Fi for Payment Activity

Festive travel often means relying on airport or hotel Wi-Fi, but unsecured networks remain a common entry point for cybercriminals. Accessing banking apps or making purchases over public Wi-Fi can expose sensitive information at interception. Travelers should use mobile data or a trusted VPN when handling financial transactions. A few moments of convenience are never worth the risk of compromised financial data, especially during peak travel periods.

2. Use Secure Digital Payment Solutions

Not all payment tools offer the same level of protection. Today, tokenization has become a global industry standard for securing digital transactions, replacing sensitive card details with unique digital tokens that are useless if intercepted. Mobile wallets such as Apple Pay, Google Pay, and Samsung Pay already rely on this technology.

Beyond protecting data in transit, tokenization also limits exposure in the event of merchant-side data breaches, as real card numbers are never stored or shared. Tokens are typically device-specific and transaction-bound, adding an additional layer of protection even if credentials are compromised elsewhere.

IDEMIA Secure Transactions plays a key role in enabling tokenized payments at scale, supporting secure transactions across in-store, online and in-app environments through its EMVCo-certified Token Platform. Digital co-badged cards offer global compatibility without sacrificing local functionality. By ensuring that real card numbers are never shared, tokenization significantly reduces fraud risk while preserving a smooth user experience. In addition, digital wallets can be remotely suspended if a device is lost or stolen, offering travelers greater control and peace of mind while abroad.

3. Decline Dynamic Currency Conversion

While shopping abroad during the festive season, merchants often offer travelers the option to pay in AED. This practice, known as dynamic currency conversion, typically includes hidden markups and unfavorable exchange rates. Paying in the local currency allows banks to apply more transparent conversion rates, helping consumers avoid unnecessary costs. This simple choice can make a meaningful difference for frequent travelers and international shoppers alike.

Another possibility for travelers is to use the Tap to Phone technology provided by some banks and supported by IST. Instead of having to switch cards across borders, it enables the travelers to modify their card features, such as credit/debit options and the currency used for transactions, with a simple tap on a smartphone via their banking app. This simple habit can save money and ensure better financial clarity while greatly facilitating international card usage.

4. Enable Real Time Alerts and Card Controls

With spending increasing during the festive period, real time monitoring is essential. Many UAE banks and fintech platforms offer instant transaction alerts, spending limits and location-based restrictions that allow consumers to monitor activity as it happens.

Crucially, modern security no longer has to come at the expense of convenience. These tools enhance protection while maintaining the fast, frictionless payment experiences that consumers expect, particularly in a market where one-click and contactless payments are widely adopted. This aligns with consumer expectations, as 96 percent of UAE users prefer simplified one click payment experiences. Real time controls enhance security without adding friction.

5. Secure Devices Before You Travel

Smartphones now function as wallets, boarding passes and identity tools. Before travelling, users should update device software, enable biometric authentication and avoid storing sensitive information in unsecured apps. Travelers should also activate remote lock and wipe functionality, ensure cloud backups are enabled, and avoid carrying all payment methods on a single device. Keeping at least one physical card separate from the phone provides an important fallback. While digital wallets rely on encrypted token technology, 29 percent of surveyed users still express concerns about digital card security, and 43 percent do not fully understand how these tools work. Basic preparation can significantly reduce risk and soothe concerns.

As UAE card payments are expected to reach USD 150 billion this year, the festive season highlights the need for secure and user-friendly payment infrastructure. By adopting the right tools and habits, travelers can focus on celebrating rather than dealing with fraud.

For the payments industry, the challenge is clear: security must be built into every transaction in a way that protects users without disrupting their experience. When trust is embedded seamlessly, travelers are free to enjoy the moments that matter most, wherever their journey takes them.

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