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Logitech’s Hybrid Work Model: Flexibility, Innovation, And Sustainability in Action

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Integrator Media had an exclusive interview with Mr. Azeem Mohammed, B2B Leader, GCC Countries, Logitech. The interview delves into Logitech’s innovative strategies in hybrid work model. Mr. Azeem Mohammed shares his keen insights into how modern solutions enhance workplace security and productivity in a hybrid work environment. And how the integration of advanced technologies like AI-powered video conferencing and cutting-edge noise-canceling headsets, are designed to support seamless communication and robust cybersecurity practices. Learn how Logitech is setting new industry standards in flexibility, sustainability, and security while empowering businesses to thrive in the evolving landscape of remote and hybrid work

Overview of Logitech’s hybrid work model
Logitech has embraced a hybrid work model designed to empower flexibility and productivity across the workforce. This approach prioritizes the diverse needs of employees, offering them the desired freedom to work from a range of locations, including home offices and collaborative spaces. Central to this model are our advanced technologies. Our MeetUp 2 AI-powered USB conference camera exemplifies Logitech’s commitment to continuously enhancing remote collaboration. Equipped with AI-driven features like RightSight 2 for intelligent video framing and RightSound 2 for superior audio quality, the camera ensures seamless meetings regardless of the participants’ locations. This innovative approach equally underscores our dedication to meeting the evolving demands of the modern workplace whilst emphasizing the importance of sustainability. We have managed to integrate this into our hybrid work place model by incorporating 62% post consumer recycled plastic in to MeetUp2. By creating an innovative hybrid work model, Logitech is actively helping improve workplace flexibility whilst setting an important industry benchmark for sustainability.

Elaborate a little on Logitech Zone Wireless 2 product and how it provides a secure and scalable approach
Zone Wireless 2 stands as our premier business headset, integrating cutting-edge AI for unparalleled two-way noise-free communication. Featuring AI-driven far[1]end noise suppression, advanced noise-canceling microphones, hybrid Active Noise Cancellation (ANC), and personalized stereo sound, this headset ensures crystal[1]clear audio for business professionals, even in bustling environments. A standout feature is its capability to eliminate ambient noise from the other party’s end of the call, regardless of their headset type. Powered by Advanced Call Clarity and activated through Logi Tune, AI technology distinguishes the caller’s voice from background noise, facilitating seamless conversations. Superior noise-canceling microphones employ advanced beamforming technology to capture the user’s voice distinctly, fostering a comprehensive two-way noise suppression system.
For streamlined management, IT administrators think about security and privacy, and naturally they are interested in how data is protected in the software applications they deploy. Zone Wireless 2 integrates seamlessly with Sync, Logitech’s robust device management platform. This allows IT administrators to securely and efficiently update firmware and troubleshoot headsets, whether they are used remotely or on-site, through a unified, cloud-based interface. Sync processes data and information that hardware devices report to it and presents IT admins with actionable data regarding monitoring, management, and room insights. Sync users easily log on to the dedicated web portal at sync.logitech.com to manage their Logitech devices. This fresh approach to remote monitoring and device management simplifies tasks like firmware updates and feature enablement, while the API and forward-looking architecture establish a robust foundation for new insights and integrations.

How does the hybrid active noise cancellation (ANC) feature protect sensitive information during calls in noisy environments?
The hybrid active noise cancellation (ANC) feature protects sensitive information by reducing ambient sounds like street sounds that include car honking, construction and sounds from family members or pets. It allows you to stay focused and engaged during calls, without any distracting background noise. ANC technology is a combination of advanced microphone technologies and sophisticated software algorithms that work together to cancel out noise. This means that you can continue working at your optimal level, without having to adjust the volume or change your environment. Moreover, it relies on microphones to seek out ambient noises and then cancel them out. Whether you are working in a noisy office setting or from a coffee shop, ANC technology ensures that you can hear your calls and stay focused on your tasks without any distractions. This feature makes your conversations more private, work life easier and enables you to be more productive, no matter where you are.

How can IT teams leverage Logitech Sync to manage and secure Zone Wireless 2 headsets remotely?
Logitech Sync provides a streamlined solution for IT teams to remotely manage and secure Zone Wireless 2 headsets across a range of environments. Importantly, Logitech Sync offers centralized management, allowing teams to monitor and control all Zone Wireless 2 headsets from a single platform. This streamlines tasks such as tracking device status and adjusting configurations, which reduces manual effort and improves efficiency. The real-time monitoring feature helps IT teams to swiftly identify and address any issues, reducing any downtime and enhancing user experience. Security is also strengthened with Logitech Sync, as it enables IT teams to enforce compliance with organizational standards by managing device settings and applying necessary security patches remotely. In addition, the platform allows for seamless firmware updates, ensuring all headsets benefit from the latest features and security improvements. By utilizing Logitech Sync, IT teams can ensure secure management of Zone Wireless 2 headsets, resulting in a more streamlined and secure working environment

How can you ensure employees maintain cybersecurity best practices when working remotely?
In the current hybrid working environment, ensuring cybersecurity best practices for our employees remains a top priority at Logitech. This can only be fully achieved through a multifaceted approach, requiring comprehensive training and a solid IT infrastructure. Enforcing strict access controls and encryption protocols across all devices and networks ensures a solid foundation. For hybrid work in particular, employing advanced endpoint protection and VPN solutions importantly secures remote connections, which we can then monitor for any potential breaches. Once this infrastructure is in place, robust training programs can be scheduled in. This will empower employees with the knowledge to recognize phishing attempts, use secure passwords and identify any suspicious activities. Both of these approaches are equally important in fostering a company culture of vigilance and accountability. Integrating these best practice strategies allows Logitech to maintain a proactive stance against cybersecurity threats, simultaneously safeguarding our operations and customer trust.
Share your insight into trends that will play a role in hybrid workplace culture, cybersecurity, and technologies in 2024
Considering the trends already seen in 2024, we can expect the hybrid workplace model to continue evolving rapidly. Undoubtedly, advancements in technology will help to strengthen the seamless integration of virtual and physical workspaces. Integration will become more refined, for example enhancing remote access for room booking. Logitech’s Sync software is ahead of this trend, with new room booking software on Tap Scheduler helping to solve common conference room booking conflicts, especially with a hybrid workforce. In order to support the flexibility of the modern workplace, cybersecurity will of course be paramount to organizations of all sizes. It is highly likely that AI-threat detection will be increasingly adopted in order to mitigate the threat of cybercriminal activity, with solutions being enhanced to protect the hybrid work of employees without compromising data integrity.
Building upon this, the technological potential of AI will continue to be tested, alongside augmented reality (AR) and virtual reality (VR). These tools are incredibly valuable to a remote workforce, further bridging the physical distance through immersive experiences and collaboration. At Logitech, we are committed to innovating products in line with technological trends. Importantly, our focus on the hybrid work environment not only enhances productivity but also prioritizes user well-being. Our company proudly embrace these trends in order to remain at the forefront of shaping the future of work.

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UBS Bank Triumphs “Ultimate Battle of the Banks” Golf Tournament

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The second edition of the much-anticipated Ultimate Battle of the Banks golf tournament concluded in spectacular fashion at Dubai’s renowned Faldo Golf Course. Hosted by Integrator Media in partnership with OMA Emirates Group LLC, the event brought together a stellar lineup of over 90 participants representing 25 premier banks and financial institutions from across the region.

The tournament, played in the engaging 2-man Texas Scramble format, offered the perfect blend of fierce competition and collegial spirit. UBS Bank claimed the top spot, earning the coveted title of champion, while the event cemented its reputation as a premier gathering for the financial industry’s elite.

The lush greens of the Faldo Golf Course served as a stunning backdrop for this prestigious event, which attracted powerhouse names in banking, including ADCB, Barclays Bank, RAK Bank, Deutsche Bank, First Abu Dhabi Bank, and Citibank NA. Participants showcased not only their golfing prowess but also their commitment to fostering industry relationships in an atmosphere of collaboration and shared enthusiasm.

Beyond the competition, the Ultimate Battle of the Banks served as a unique platform for networking and relationship-building within the financial sector. This one of-a-kind tournament not only highlighted the importance of teamwork on the golf course but also underscored the collaborative ethos driving the industry forward.

As the sun set over the iconic venue, participants reflected on the day’s successes, with many already looking ahead to next year’s event. With its growing stature, Ultimate Battle of the Banks continues to unite the financial community through the shared love of golf, competition, and camaraderie.

This year, UBS Bank triumphed with an impressive score of 8 under par, securing the top spot, while Mashreq Bank and Network International followed in second and third place, respectively. Notably, last year’s championship trophy was claimed by Julius Baer, who took the top honors in the banking division.

UBS Bank’s Ashok Sindhu reflected on the victory, highlighting the camaraderie and competitive spirit among participants. “It was fantastic to meet and compete with peers from across the industry. The tight finish made the win even more special,” Sindhu said.

Shankar Balasubramanian, RM at Mashreq Bank, shared his thoughts with us: “Another fantastic event – impeccably organized and truly a pleasure to be part of. The Integrator team, alongside the sponsors, ensured it was an enjoyable and productive day, offering a great opportunity to connect informally with industry leaders. Securing second place was the icing on an already well-crafted cake! Thank you, and I’m looking forward to the next event.”

The event was supported by Taraf Holding as the Gold Sponsor, while HPE Aruba and AGMC – BMW joined as Associate Sponsors. Beyond the greens, the tournament offered a unique networking platform for senior banking professionals, culminating in a gala dinner and awards ceremony.

Niranj Sangal, Group CEO of OMA Emirates, underscored the significance of the event in fostering industry collaboration. “The tournament provided a vibrant platform for strengthening bonds within the banking and finance community,” he noted. The tournament’s blend of spirited competition and professional networking highlighted the growing popularity of such events in the corporate sector. As the banking industry continues to evolve, platforms like these offer a unique opportunity for professionals to connect outside traditional settings.

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PNY Technologies Advanced AI Solutions and Go-To Market Strategy Across MEA Region

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PNY Technologies

Exclusive Interview with Talus Arukalil, Regional Manager MEAI at PNY Technologies Middle East

How does PNY ensure that its product portfolio remains relevant and caters to the evolving needs of its customers?

PNY has always been guided by visionary leadership and a deep understanding of market evolution. We started in 1985 with DRAM modules, which aligned with the needs of the early computing era. Our focus has been on adapting quickly to new categories and emerging technologies. This proactive approach has allowed us to offer the right products at the right time, keeping both us and our partners ahead of the curve. We believe this is why PNY has not only remained relevant but has also been able to help our partners maintain a strong, consistent market presence. We can continuously support our customers and partners in a way that builds long-term success for everyone involved.

NVIDIA fostering the use of AI on RTX for professional applications outside of gaming, such as scientific computing, design, and Generative AI.  How is PNY taking this opportunities to market?

NVIDIA is recognized globally for leading AI innovation, with RTX GPUs making a transformative impact across various professional sectors beyond gaming, such as scientific computing, intricate design work, and generative AI advancements. PNY is seizing these opportunities by offering a comprehensive lineup of NVIDIA-powered solutions, encompassing GPUs, specialized AI workstations, AI PCs, and a host of components tailored to diverse needs. Our broad expertise allows us to support customers comprehensively, from entry-level AI solutions for consumers to expansive, multi-cluster data centers. This ensures our clients stay ahead in the evolving AI-driven market landscape.

Additionally, PNY emphasizes guiding customers at every step of their AI adoption journey, providing tailored solutions to ensure smooth integration into their existing workflows. Whether the requirement is for high-performance computing, creative endeavors using advanced rendering, or enterprise-scale AI deployments, our commitment lies in equipping businesses with the tools they need to thrive. By strategically bridging the gap between cutting-edge NVIDIA technologies and end-user demands, PNY empowers enterprises to harness the full potential of AI innovation, fostering growth and maintaining competitive advantages in a rapidly shifting technological era.

How did GITEX 2024 contribute to PNY’s overall business strategy and brand awareness in the Middle East and Africa region?

Gitex 2024 was a pivotal moment for technology enthusiasts, and it proved particularly impactful for PNY. With AI serving as the core theme, the event provided an unparalleled opportunity to highlight our enduring collaboration with NVIDIA, a partnership exceeding two decades. This platform allowed us to showcase NVIDIA’s vast enterprise solutions and components ecosystem, including GPUs, SSDs, DRAM, and portable storage offerings. Additionally, we introduced new, locally integrated AI Workstations and AI PCs, powered by PNY components, reflecting our commitment to regional innovation and strategic growth.

The event reinforced PNY’s brand presence across the Middle East and Africa, enabling valuable engagement with existing partners, prospective clients, and other key stakeholders. This engagement not only showcased our technical capabilities and innovative edge but also deepened industry relationships and underscored our alignment with regional market needs. Our active participation, product demonstrations, and strategic announcements cemented PNY’s reputation as a major contributor to the technology landscape, fueling our mission to deliver cutting-edge, AI-driven solutions.

Moreover, GITEX 2024 served as a strategic forum for PNY to gain insights into emerging market trends, helping us better understand client requirements, competitive dynamics, and evolving technological preferences across the region. This knowledge will continue to shape our regional strategies, ensuring we remain well-positioned to capitalize on market opportunities and drive long-term growth. By focusing on solutions tailored to local market conditions, PNY strengthens its commitment to empowering businesses in the Middle East and Africa to harness the transformative power of AI and accelerated computing.

Beyond product selection, how does PNY prioritize customer needs and build strong relationships with its clients?

At PNY, we serve a wide range of customer segments, each requiring tailored products for both work and everyday life. Our portable storage solutions are primarily distributed through retail chains and channel partners across the region. For components and networking products, our key customers include system integrators and data center aggregators. We prioritize on maintaining strong, multi-tier relationships with our partners and mission critical end users to stay closely connected with market demands and proactively address them with the right products.

How does PNY envision the future of the distribution landscape for technology products? What emerging trends or technologies are likely to impact PNY’s business model?

With the rapid evolution of data analytics and generative AI driven by accelerated computing, the technology distribution landscape is transforming rapidly. PNY, with over 35 years of market experience and a robust partnership with NVIDIA, is strategically positioned to drive growth and innovation across various sectors in the Middle East and Africa. By leveraging a broad portfolio of consumer, professional, and enterprise solutions and working in collaboration with dedicated partners, we continue to anticipate shifts in market demands and deliver solutions that drive industry success.

PNY is closely monitoring emerging technologies like AI and accelerated computing, recognizing their impact on reshaping market dynamics and the expectations of end users. As trends such as edge computing, AI-driven automation, and high-performance data analytics gain momentum, we aim to lead by developing tailored solutions and adapting distribution strategies that prioritize efficiency, flexibility, and scalability. This vision, rooted in a proactive and collaborative approach, ensures our partners and clients are well-equipped to thrive in this evolving market landscape.

We also express deep gratitude to our partners, whose dedication and collaboration play an essential role in shaping the future alongside evolving technology. Their enthusiasm and commitment fuel the shared journey to drive innovation and address complex market needs together.

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All-New Nissan Patrol: The Contemporary Scion of an Iconic Bloodline

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Nissan Patrol

The seventh-generation Nissan Patrol is the legendary SUV’s latest and most cutting-edge iteration, outfitted with state-of-the-art powertrains, tech, and features.

The Nissan Patrol has been roaming the Arabian dunes for over half a century now, with a special place in the hearts of enthusiasts and the residents of the Middle East. Now, after almost fifteen years, we have witnessed the arrival of a new and redesigned Nissan Patrol iteration, code-named Y63. It was unveiled on the 3rd of September at an exclusive event conducted in Abu Dhabi. Although the exterior design of the new Patrol is reminiscent of a sleeker, more futuristic Y62 Patrol, there is more than what meets the eye.

The new flagship SUV is decked out with more advanced underpinnings and a duo of new and updated powertrains. Gone is the formidable V8 motor, which has been supplanted by a new, more potent 425-hp twin-turbocharged V6 motor capable of delivering a monumental torque output of 700 nm. The interior reveals a major overhaul, featuring massive touchscreens, and a segment-first biometric cooling feature that adjusts interior temperature according to body temperature. All of this is just the tip of the iceberg; keep reading to know more about the all-new flagbearer of Nissan SUVs, the titan of the desert — the new Nissan Patrol Y63.

A Classic-Contemporary Design Approach

Looking at the all-new Patrol from the outside, you see a design redolent of yet divergent from the outgoing Patrol. Redolent in the sense, the basic proportions remain visually the same, although the new Patrol has grown in size, and divergent as the design language now has a more modern flare to it. This change is most evident in the exterior lighting elements, such as the front LED DRLs and the very contemporary LED light bar at the rear end. Other than that, even while the design lines have changed noticeably, the Patrol DNA remains unadulterated and visually evident. You won’t be left wondering if Nissan introduced a new SUV as the all-new Patrol. Despite all its redesigned and updated elements, it is still unmistakably a Patrol. Nissan has nailed it on the design front, finding a balance between the “if it ain’t broke, don’t fix it” and “keep your finger on the pulse” principles. The Patrol is now up-to-date and cutting-edge, without losing its inherent, rugged character.

The front fascia is dominated and highlighted by the signature V-motion grille, which has grown in size and is now more flushed onto the SUV’s front-end. Enhancing this wider grille and completing the front-end design is a new set of double-C-shaped LED headlamps with integrated DRLs. These components are cohesively integrated, successfully creating a blend of modern and traditional elements, resulting in a bold and futuristic mien. Coming to the sides, the new Patrol has a more chiseled side profile with more perceptible body lines compared to the more bulbous side profile of the outgoing Patrol. This, combined with a rearward-sloping design, gives the new Patrol a more aggressive stance when looked at from the sides. Also, new is a set of optional massive 22-inch alloys, that look right in place and exceptionally proportionate in the now larger-than-ever Patrol.

Coming to the rear end, the most noticeable design element is the LED light bar that runs from side to side, connecting the new LED tail lamps. Prominent exterior elements at the rear have an incised finish to it, which deviates from the embossed design language of the outgoing Patrol. Overall, the new Y63 Patrol is a modern embodiment of the SUV, which I think flaunts sharper aesthetics compared to the regular Y62 Patrol while not being as aggressive as the Patrol NISMO. The Patrol indubitably continues to be a great-looking SUV that now boasts contemporary exterior elements, features, and styling.

Downsized And Enhanced: A Zealous New Twin-Turbo V6

The all-new Patrol is powered by a new range of V6 powertrains, a naturally aspirated base engine, and a high-end twin-turbo motor. The flagship motor is a 3.5-liter twin-turbocharged V6, replacing the outgoing 400-hp 5.6-liter V8. Although 2 cylinders short, the addition of two turbos empowers this new powertrain to generate 425 horsepower and 700 NM, which is a 7% boost of power and a more significant 25% upsurge of torque. Nissan also claims a 24% increase in fuel efficiency, which we’ll have to test out to confirm.

The base motor, on the other hand, is essentially in the same ballpark as the outgoing 4.0-liter base V6 motor. This new 3.8-liter naturally aspirated V6 cranks out 316 horsepower and 386 NM of pulling power. While this is an increase of 41 horsepower, there also happens to be a loss of 8 NM in torque. Both these new engines come mated to a new 9-speed automatic transmission, with steering-wheel-mounted paddle shifters.

Armed For Both The Urban Jungle And Uncharted Terrain

The new Patrol has a 4-wheel-drivetrain, lockable rear differential, and offers six drive modes to choose from – Standard, Sand, Rock, Mud, Eco, and Sport. New to the off-roading frontier, is the 4WD transfer mode interlock system which allows seamless switching between the drive modes, promising enhanced off-roading prowess. The all-new Patrol sits on an all-around independent suspension as standard. Higher-end models are equipped with an adaptive air suspension setup, offering adjustable ride height and proprietary e-damper technology. The e-damper tech adjusts the damper settings according to the road and driving conditions. The adjustable ride height feature, on the other hand, adds to the convenience and livability factor, allowing easier ingress and egress of passengers and loading and unloading of luggage.

Brimming with Opulence

The Patrol is a status symbol that is often chosen by consumers who are more than capable of purchasing SUVs belonging to much higher price brackets. It is the vehicle of choice for many, regardless of not being the most sumptuous SUV offering in the market. Nissan has addressed this situation by treating customers with more and more luxury features in each generation of the Patrol. The new Y63 is the epitome of this process, as it has been bestowed with never-before-seen elements of extravagance. The cabin is roomy and airy, showcasing a standard panoramic sunroof up top. The redesigned front cabin is simpler compared to the outgoing generation, while also dexterously integrating modern features into it. For the first time, the Patrol now comes without a gear lever, which has been replaced with an e-shifter which Nissan calls the “Piano Button”. Everything including the screens, buttons, and other controls has been neatly laid out on the dashboard. I personally like this redesigned version of the dashboard and the perfect blend of high-tech screens with tactile physical buttons.

The cabin features quilted leather seats with detailing inspired by “Kumiko” — a traditional Japanese woodcraft technique of seamlessly assembling wooden pieces without the usage of nails. These seats are also 8-way power-adjustable, with a massage function. Additionally, the first and second-row seats are also equipped with a NASA-inspired spinal support technology, claimed to promote optimal posture and significantly reduce fatigue. Another new available feature is the new biometric cooling tech, integrated into the seats. With a built-in infrared sensor, this novel feature detects the body temperature of the occupants of the front and second-row passengers and adjusts the airflow settings accordingly.

The new frame of the Patrol is claimed to have improved torsional rigidity, resulting in lower vibration levels and hence, better ride quality. Nissan has also equipped the new Patrol with acoustic glass for better noise isolation, further contributing to a more serene travel experience. As for storage space, Nissan claims that the Y63 Patrol offers 30% more space for luggage, along with 9 liters of in-cabin storage space. On top of that, the third-row seats can be easily power-folded and returned using the touchscreen, providing flexible storage solutions. 

Massive Screens And A 3D Surround Sound

One of the areas where the Patrol took a massive leap is in technology. The Y63 Patrol is profusely equipped with infotainment tech of all sorts, including larger screens and a high-end audio system. The dashboard is dominated by a 28.6-inch horizontal display dubbed Monolith, comprising two 14.3-inch displays. This titanic infotainment screen comes with Google built-in, allowing easier interactions, both verbally and via touch. This major update makes fundamental functions, including real-time navigation, traffic updates, media, and temperature controls, exceptionally easy to access and adjust.

Also, since the new Patrol’s standard voice assistant is the Google Assistant, it can be confidently said that the hassle of making a proprietary voice assistant understand your command has been successfully overcome here. Google Built-In also means that you have direct access to the Google Play Store and its refined ecosystem of applications. The rear passengers are provided with 12.8-inch screens integrated behind the front seats, offering Miracast, HDMI, and USB input options.

The audio system has also received a significant upgrade. The higher-end models of the outgoing Nissan Patrol Y62 were appointed with a premium 13-speaker Bose audio system. In the all-new Patrol, this setup has been replaced with a new 12-speaker Klipsch premium audio system precisely engineered for the new vehicle. Other connectivity features include USB Type-C ports in all three rows and a wireless charging pad in the center console.

Cutting Edge Safety Tech

Technological advancements and additions in the new Patrol aren’t limited to its infotainment setup. Nissan has made groundbreaking improvements on the safety front. The Y63 Patrol comes equipped with a host of active and passive safety features, ensuring a more secure travel experience. For starters, the frame of the new Patrol is constructed with increased use of high-strength steel, resulting in improved frontal crash protection.

On top of that, a comprehensive safety package comprising seven airbags, including knee airbags specifically designed to protect the driver, ensures excellent passive safety. Making complete use of the new and larger screens is a new set of driver-assistance features. While the 360-degree camera isn’t a praiseworthy feature by today’s standards, the new Panorama View feature, consisting of ‘UltraWide View’ and ‘Invisible Hood View’, is a notable addition. These offer enhanced visibility of the road in front and even under the vehicle, during challenging situations, such as when visibility is minimal or while venturing off the paved tarmac.

The Y63 Patrol is also the first vehicle to be endowed with Nissan’s new ProPILOT technology. This proprietary tech leverages navigation and utilizes Adaptive Cruise Control and Lane-Keeping Assistance to adjust vehicle speed while cornering and during interchanges.

Worthy Successor?

All in all, the new Patrol is an all-encompassing, thoroughly thought-through redesign, armed to the teeth with superlative hardware and software. It is powered by a brawny duo of V6 engines, vaunts a gracefully designed cabin with all sorts of modern luxury amenities, and comes plentifully appointed with cutting-edge infotainment and safety tech. Nissan managed to do all that without malforming the iconic DNA of the Patrol, but by enhancing it in the right manner.

Although I still adore the exterior design and the burly V8 motor of the last-gen Patrol NISMO, on all other fronts I would prefer the new flagbearer. I’m sure it will grow on me, and I look forward to the arrival of it donning a more belligerent NISMO attire. The all-new Y63 Nissan Patrol is available for booking across the Middle East, and as per Nissan, it will be available for direct purchase in the region starting November 1, 2024.

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