Financial
du Pay: Shaping the UAE’s Fintech Future
Integrator Media had an exclusive interview with Nicolas Levi, CEO, du Pay
How does du Pay see the fintech space of the country?
The fintech landscape in the UAE is remarkably advanced, driven by regulatory innovation, supportive government policies, strategic investments, and a strong focus on technology adoption. The UAE has created a collaborative environment where regulators, financial institutions, and fintech startups work together, positioning the country as a global hub for fintech innovation. The growth of the fintech sector in the UAE has been phenomenal, with projections indicating the market will escalate from USD 3.16 billion in 2024 to USD 5.71 billion by 2029, reflecting a compound annual growth rate (CAGR) of 12.56%.
However, there remains a significant portion of the population that is underserved, despite high smartphone penetration. These individuals are yet to fully embrace digital channels, including from local payments to international money transfers. With the UAE’s impressive $39.7 billion in outward international money transfer volumes, du Pay is poised to tap into this extensive market by offering services that prioritize simplicity and customer-centric experiences. It aims to become a key payment solution for international transfers, digital payments and salary solution, especially for the underserved segment.
How is du Pay leveraging du’s existing customer relationships to offer financial services?
Over the past 18+ years, du has established itself as a strong, trusted brand, ranking as the 3rd strongest brand in the UAE this year. This strong brand presence of du gives du Pay a significant advantage in terms of customer acquisition. Leveraging its extensive, diverse customer base offers du a significant edge in fintech service promotion, avoiding the extensive customer acquisition and retention costs typical for traditional financial institutions. Furthermore, its widereaching distribution mechanisms extend fintech services’ reach, including to underbanked or unbanked populations, thus advancing financial inclusion.
du Pay is designed to cater to the evolving needs of a diverse clientele, ensuring a wide range of accessible and user-friendly financial solutions. The service suite encompasses bill payments, mobile recharges, and offers competitive international money transfer options to over 200 countries. This comprehensive array of services is crafted to not only attract du’s existing prepaid customers through rewards, such as substantial data bonuses, but also to draw new users seeking convenience and efficiency in their financial transactions. Beyond the core offerings, du Pay stands out through its commitment to simplicity in user experience. Its 100% digital, two-step onboarding process is simple and further simplified to just 1 step for existing du customers. Licensed by the Central Bank of the UAE, the app is fortified by robust security infrastructure ensuring users enjoy a seamless and safe transaction experience, further supported by the availability of the app in multiple languages, catering to the UAE’s multicultural resident base.
Can you provide examples of du Pay’s successful fintech partnership initiatives in the Middle East and Africa?
du Pay has formed strategic partnerships with leading players to enhance its international money transfer and digital payment offerings. For instance, its collaboration with Western Union reaffirms its commitment to providing seamless international transfers. With Western Union’s extensive global money movement network and du Pay’s user-friendly app, crossborder transactions have become effortless and hassle-free. du Pay is also working with leading mobile money providers in the respective countries, like JazzCash in Pakistan, to offer greater benefits to its customers.
du Pay’s partnership with Emirates NBD enables creation of wallets with a unique IBAN for each customer, enabling a seamless money receipt experience, facilitating salary payments for domestic workers. Additionally, its partnership with Visa has enabled it to launch digital (including physical) prepaid cards in the UAE through the du Pay app. These Visa cards provide secure, accessible, and inclusive payment solutions, promoting financial empowerment for all UAE residents and promoting digital advancement within economy.
In what ways do fintech platforms driven by telecom companies such as du Pay have an advantage over traditional financial services providers in the fintech sector?
Fintech platforms driven by telecom companies like du Pay offer several advantages over traditional financial services providers. It is established brand and history foster trust among customers, partners and regulators, while its vast telco customer base provides a ready audience for fintech services. du Pay relies on the huge customer base of the telco, it’s distribution network and knowledge about the customers and different segments. The millions of touch points of du, being one of the leading telcos is also a differentiator for du Pay. Thus, the telco services like recharge, bill payment and international calls are natural touch points to enhance customer experience from telco to financial services seamlessly. With a robust network and security infrastructure, du Pay ensures reliable and secure transactions, which a lot of early players in the same domain may grapple with. Additionally, its longstanding brand and regulatory compliance bolster confidence among stakeholders.
What are the potential challenges du Pay might face when expanding their fintech services?
Expanding into fintech services comes with its potential obstacles, but strategically managing these challenges is key to success. The transition into the fintech sector undeniably requires rigorous adherence to regulatory and compliance standards designed to ensure the protection and privacy of consumers. du Pay is already taking proactive steps to conform to these stringent requirements, which are crucial in maintaining the integrity of financial systems. du Pay is backed by high grade security measures and compliance standards to ensure secure transactions for its customers. As du Pay expands, the focus will also shift to creating disruptive propositions in an increasingly competitive market, ensuring its services create stickiness amongst existing customers and appeal to everyone, including non-du customers.
How do you foresee the collaboration between du Pay and traditional financial institutions evolving in the fintech space in the longer future?
The evolving partnerships between telco-led fintech companies like du Pay and traditional financial institutions, driven by technological advancements and changing consumer expectations, will lead to more inclusive, efficient, and innovative financial services. du Pay can facilitate access to financial services for populations that traditional institutions might not reach, especially because of du’s wide and accessible network. It is also working with key players to not only provide access but also raise awareness and promote financial literacy. Additionally, through partnerships with robust systems powered by du, du Pay envisions the creation of a resilient ecosystem. These collaborations enable it to swiftly introduce innovative solutions to the market, leveraging its agility as a fintech player. The key to success will be leveraging each party’s strengths and navigating the regulatory landscape effectively to create mutually beneficial and sustainable collaborations. As exemplified by initiatives with its strategic partners like Western Union, Visa, etc., the journey towards a more interconnected, innovative, and inclusive financial ecosystem is well underway.
Financial
GCC TRANSFER PRICING TIGHTENS IN 2026 AS ENFORCEMENT MATURES
Dhruva, a tax advisory firm with deep expertise across the Middle East, and global markets, stated that the Gulf Cooperation Council (GCC) is at a clear inflection point in its fiscal evolution. Transfer pricing is moving beyond first-wave rulemaking into an enforcement-led environment where it is increasingly treated as a core element of corporate governance.
Drawing on the UAE Year in Review 2025 report recently launched by Dhruva, the region is moving past inaugural filing seasons and confronting the limits of reactive, post-facto compliance. “The past year has been transformative, representing not merely technical adjustments but a strategic recalibration of the region’s economic architecture,” said Nimish Goel, Leader, Middle East at Dhruva. In this environment, the behavioral reality of a business must align with its legal documentation, as tax authorities raise expectations around demonstrable economic substance.
A central theme in this scrutiny is Key Management Personnel (KMP). Where decision-making occurs, who exercises control, and how governance is evidenced are becoming determinative factors in how profits are attributed and defended. Inconsistencies across HR contracts, organization charts, board minutes, operational reality, and transfer pricing files are increasingly treated as a credibility gap, not a documentation error.
This recalibration is being accelerated by a shift in audit approach. Tax authorities across the GCC are moving from form-based reviews to more sophisticated, data-led scrutiny. Kapil Bhatnagar, Partner at Dhruva, stated that, “A key focus is the ‘invisible backbone’ of many regional groups, common-control and related-party transactions that sit at the heart of multilayered conglomerate structures. Informal arrangements historically treated as low-risk are increasingly being evaluated through an arm’s length lens, including interest-free shareholder loans, uncharged centralized services, legacy intercompany balances, and balance-sheet support. For forward-looking organisations, transfer pricing is no longer a compliance obligation but a strategic enabler.”
In parallel, the UAE has signaled stricter arm’s length expectations for Qualifying Free Zone Persons, with transfer pricing increasingly functioning as the mechanism through which substance is demonstrated under the Corporate Tax regime.
The stakes are further elevated by Pillar Two global minimum tax developments. Effective 2025, most GCC jurisdictions, including the UAE, Qatar, and Bahrain, either implemented or were in the final stages of implementing Domestic Minimum Top-up Taxes (DMTT). Under these rules, intercompany pricing can no longer be treated purely as a compliance variable, since it can materially influence a group’s effective tax rate and potential top-up exposure.
“In response, leading groups are shifting toward operational transfer pricing, embedding pricing policies into ERP workflows to improve year-round accuracy, data integrity, and audit readiness. This is increasingly relevant as audits begin to rely more heavily on data analytics, ERP trails, and transaction-level evidence, with deeper linkage expected between transfer pricing documentation, financial statements, tax returns, and support evidence,” added Kapil.
At the same time, demand is rising for certainty and dispute-prevention mechanisms, including Advance Pricing Agreements (APAs) and Mutual Agreement Procedures (MAPs), particularly for complex cross-border arrangements where predictability is commercially valuable. The UAE has already established a formal framework for clarifications and directives including APAs, confirmed unilateral APA applications from Q4 2025, and introduced a schedule of APA fees effective from January 1, 2026.
As the region moves into its next phase of maturity, Kapil concluded, “The message is clear, the era of fixing and filing is over. The era of governance, digitization, and transparency has begun.”
Financial
RETHINKING THE FUTURE OF VENTURE CAPITAL IN AN AI-DRIVEN WORLD
Dara Campbell, Senior Executive Officer, Hashgraph Ventures Manager
Venture capital isn’t what it used to be and that’s a good thing. The old playbook of “spray and pray,” waiting a decade for liquidity, and celebrating paper mark-ups is a thing of the past. In 2026, our industry is becoming faster, leaner, more intentional, and, ironically, deeply human.
We are standing at the intersection of the two most powerful technological waves of our generation: digital assets and artificial intelligence. This is not to say that these are the trending sectors for investment, but it is rather that funding the financial and digital infrastructure will define how value moves, how intelligence is deployed, and who ultimately owns the systems we will depend on.
We need to collectively acknowledge that programmable money and machine learning will be the drivers of the next generation of wealth. We are entering into an era where AI will help allocate, transact, and streamline capital in a faster and more efficient and adaptive way.
The most agile founders we see today are building with intent, efficiency, and transparency. They are building solutions in payments, logistics, supply chains, identity, and data ownership using real time AI infrastructure with blockchain rails underneath. When these two levels come together, you unlock productivity and scale in a way the traditional systems still can’t process.
Despite all this advancement, at its core venture capital remains a people-centric business. The biggest edge is access to conviction. When you meet a founder who can articulate why they are building something, not just what they are building, that’s where the signal lies. In my experience, the best investors will be those who can recognize that clarity early, match the founder’s passion, and stay in the trenches long after the initial cheque is written.
This is where the transformation is starting to show. As we move into 2026, we are also entering a new phase of infrastructure and DeFi 2.0. The dull layers – the rails, the protocols, the identity frameworks are becoming the foundation for this shift. From AI agents paying autonomously to real-world assets being tokenized at scale, these systems will underpin the next wave of innovation.
This is where Abu Dhabi is making strides on the global venture landscape. The emirate has rapidly emerged as a serious capital hub because it understands alignment. They are not replicating an ecosystem that’s been done before and has been successful – they are building something from the ground up that works for the region, for the new era of investors who are riding the wave of innovation.
The next generation of investors will be those who can successfully practice agility within the realm of regulation and who can integrate AI without compromising on the power of human instincts. The future of venture capital isn’t about replacing humans with machines; it’s about embedding systems in place where these two elements amplify each other. It’s a delicate balance, but that’s where the outliers are built.
Financial
UAE MOVES TOWARDS A MORE COMPLIANCE-FOCUSED TAX LANDSCAPE WITH RECENT VAT REFORMS: DHRUVA
Dhruva, a premier tax advisory firm with deep expertise across the Middle East, India, and Asia, stated that the UAE’s latest amendments to the VAT Law and the Tax Procedures Law, issued by the Federal Tax Authority (FTA) which are effective from 1 January 2026, represent a significant shift toward a more structured, and risk-focused tax environment. These amendments are expected to reinforce responsible compliance behaviors and reduce administrative friction for UAE businesses.
Dhruva noted that one of the most practical and welcoming changes is that it eliminates the requirement for taxpayers to self-issue tax invoices for imports subject to the reverse charge mechanism, which provides a lot of ease to businesses. Post series of amendments and clarifications issued by the FTA in 2025 in relation to self-issuance of tax invoices for imports, while a general exception was granted for such requirement for import of services, the same were required in case of import of goods for record-keeping purposes. This often-added administrative complexity without impacting the actual tax liability or input tax entitlement. Under the updated rules, taxable businesses have removed the obligation entirely, and hence, businesses will only need to maintain standard supporting documentation, such as invoices, contracts, and transaction records.
However, the firm highlighted that while some administrative burdens are being eased, compliance expectations are tightening elsewhere. One of the amendments gives the FTA authority to deny input tax recovery in cases linked to tax evasion – where a taxpayer knew or, critically, should have known, that a supply or its broader supply chain was connected to tax evasion. The law clarifies that taxpayers will be deemed to have been aware if they fail to verify the validity and integrity of the supply in accordance with procedures to be issued by the FTA.
Dhruva explained that historically, the responsibility to account for VAT rested primarily with the supplier, and recipients focused mainly on validating the tax invoice and meeting standard input-tax recovery conditions. In practice, however, the FTA has often linked a recipient’s input-tax eligibility to the supplier’s discharge of output VAT, denying recovery where gaps existed. The latest amendment now formally embeds this position in law, imposing additional due-diligence obligations on the recipient.
Ujjwal Pawra, Partner at Dhruva Consultants, commented, “This is a significant change. It is a clear message that the right to input tax recovery comes with the responsibility to validate the integrity of one’s suppliers and supply chain. Businesses must now demonstrate that they exercised practical, documented, and consistent due diligence. Clean invoices alone are no longer enough; what matters is a clean process.”
While the procedures and conditions are awaited, Dhruva advised that companies reassess onboarding procedures, supplier-vetting protocols, and documentation trails to ensure they align with the FTA’s expected standards.
Another material operational change is the introduction of a defined timeframe to act on credit balances. Under the amended framework, businesses will generally have up to five years from the end of the relevant tax period to request a refund of a credit balance or use that balance to settle tax liabilities, with targeted flexibility in specified cases where credits arise late in the cycle.
Transitional relief is also available for certain older credits around the changeover, which can help businesses address legacy positions in an orderly way. Dhruva said these changes reduce the risk of credits remaining unresolved on the balance sheet, improve cash flow planning, and encourage clearer internal ownership of refund positions.
Ujjwal further added, “The UAE has introduced a more robust operating framework for credit balances and refunds in line with international best practices. The message is simple: know your credits, map the deadlines, and file claims that are clear, complete, consistent, and easy to validate.”
Dhruva advised UAE businesses to act now with a finance-led approach. This starts with building a central credit-balance register by tax type and tax period, assigning an accountable owner, and tracking action dates so credits are either utilised or claimed in time. Businesses should also treat refund submissions as audit-ready files by preparing reconciliations, supporting documents, and a concise explanation of how the credit arose and why the amount is correct before submitting, rather than rebuilding the file after queries begin. In parallel, companies should prioritise older credit positions to assess whether they fall within the transitional relief window and avoid last-minute filings.
The firm also advised businesses to monitor any binding directions issued by the FTA and align their tax positions, documentation, and system settings accordingly to minimize interpretational differences and strengthen consistency over time.
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