Exclusive Interview with Harshvardhan Singh, Business Head, CARIVA

CARIVA is positioned as a tech-enabled, transparent platform for used car sales. What gap in the UAE automotive ecosystem did you see that inspired you to launch CARIVA?

The UAE is a very competitive market for used cars, yet there is still a wide gap between customer expectations and the actual services available. When people buy a pre-owned car today, the first thought that often crosses their mind is, “Am I taking a risk?” This question reflects a deep concern about trust. Buyers want to know if the car is in good condition, whether it has been in an accident, if it was serviced at authorized centers, whether the odometer has been tampered with, and how many people have driven it before.

We realized that answering these questions honestly and transparently could transform the customer experience. That is how Cariva came into existence. We are not just selling cars, we are giving customers peace of mind. At Cariva, we share everything about the car openly, from its service history to accident records. Each vehicle undergoes a full inspection at a government-authorized center before a buyer makes any decision. By doing this, we flip the customer’s question from “Am I taking a risk?” to “Am I protected?” We’re not just filling a gap – we’re disrupting an entire ecosystem that has operated on opacity for too long.

CARIVA has been described as “built from the ground up” — from ideation to execution. What was the most challenging stage of bringing this venture to life?

When you are working on an idea, everything looks straightforward on paper. The reality of execution is very different. Challenges appear at every stage, and the most difficult part for us was identifying exactly what the customer wanted and where the gap existed between expectations and reality. We realized we weren’t just building another used car platform – we were disrupting decades of industry practices that prioritized profit over customer protection.

We found that many businesses in this space focus on what they want to sell rather than what customers are looking for. Our challenge was to design solutions that addressed customer needs directly. This required listening carefully to buyers, understanding their pain points, and rethinking how used cars are presented and sold. The result is a model that fills the trust gap and delivers what customers truly expect, not just what the industry is accustomed to offering.

The UAE already has established players in the used car space. How does CARIVA differentiate itself in terms of customer experience, trust, and transparency?

Used cars are now outpacing new car sales worldwide, and the UAE is no exception. Buyers are drawn to affordability, but what they value just as much is transparency and trust. This is where Cariva stands apart.

We are not in the business of simply selling a car. We provide a mobility solution that is backed by confidence and honesty. Every customer receives a detailed inspection report that includes even the smallest imperfections a car may have due to age. We also provide a complete service history, which is something customers often struggle to access elsewhere.

Most importantly, every car is backed by an original manufacturer warranty, not just a generic third-party plan. For buyers, this approach translates into confidence, flexibility, and control. They are not just making a purchase, they are making an informed decision that they can feel good about for years to come. Beyond transparency, we offer choice. With over 100+ models available from various makes, ranging from budget-friendly options to premium vehicles, Cariva ensures every customer finds exactly what they’re looking for, regardless of their budget or lifestyle preferences.

You’ve previously mentioned blending data and emotion in brand building. How does this philosophy reflect in CARIVA’s business model and customer journey?

I strongly believe in data-driven decision-making, but I also recognize that data alone cannot create meaningful connections. When combined with emotional intelligence, data becomes a powerful tool for shaping customer experiences.

Before we built Cariva, we carried out extensive market research to understand the size of the opportunity, customer needs, and pain points from past purchase experiences. The insights we uncovered were eye-opening and helped us shape the concept of Cariva in a way that directly responds to customer realities.

We also understand that every customer is unique. A car is not just a vehicle; it often reflects a buyer’s lifestyle and personality. At Cariva, we support customers at every step of their journey, from selecting the right car to arranging financing, insurance, and registration. By combining data with empathy, we are able to deliver a holistic mobility solution that respects both rational needs and emotional aspirations, making car ownership seamless from day one.

Consumer trust has always been a sticking point in the used car market. How does CARIVA ensure quality assurance in inspections, certifications, and after-sales support?

Trust is the foundation of Cariva. For too long, the lack of transparency in the UAE’s used car industry has left buyers second-guessing their purchase. We are addressing this by building trust into every stage of the process.

Each vehicle goes through a comprehensive multi-point inspection that covers the engine, chassis, transmission, gearbox, and safety systems. Cars are certified at authorized centers, and this provides customers with verified quality. We also offer manufacturer-backed warranties that remove uncertainty about hidden issues. These aren’t generic third-party warranties – they’re OEM warranties backed by authorized agencies, the same coverage you’d get with a new car purchase.

On top of this, we introduced a global-first initiative called “Drive Now, Buy Later.” This gives customers up to four weeks to take the car home, use it in their daily life, and only make the purchase once they are completely confident. Finally, our after-sales support includes service partnerships and a dedicated customer care line, ensuring peace of mind long after the car has been purchased.

By addressing every concern head-on, Cariva has created a new benchmark for trust in the pre-owned market.

With more millennials and Gen Z buyers entering the car market, do you notice a shift in how they approach buying used cars compared to traditional buyers?

Yes, there has been a significant shift. Millennials and Gen Z buyers think very differently about mobility. They are digital-first, which means they do most of their research online before they ever step into a showroom. They want transparency, easy access to information, and digital tools that help them make better decisions.

They also value experience over ownership. Many of them prefer to try before buying, which is why our Drive Now, Buy Later program has resonated so strongly. At the same time, they are far more conscious of sustainability and value. For them, pre-owned cars are not only cost-effective but also a more environmentally responsible choice compared to buying new.

Cariva is designed with these shifts in mind. Our platform is digital, transparent, and flexible, which makes it perfectly aligned with the expectations of this new generation of buyers. Whether they’re looking for their first budget-friendly car or upgrading to a premium model, our diverse inventory caters to every financial bracket without compromising on quality or trust.

The UAE used car market is experiencing strong growth, driven by rising demand for affordable mobility and certified pre-owned cars. How do you see this market evolving in the next 3–5 years?

The UAE used car market is undergoing a major transformation. It is moving away from fragmented, informal sales toward a structured and customer-focused ecosystem.

Over the next three to five years, certified pre-owned cars will become the standard rather than the exception. We will also see the digitization of the entire buying journey, from virtual car tours to online financing and even doorstep delivery. In addition, value-added services such as extended warranties, flexible return policies, and bundled insurance will become key factors in customer decision-making.

Cariva is already ahead of this curve. By offering certification, flexible ownership models, warranties, and digital convenience all under one roof, we are not just keeping pace with the market but shaping its future direction.

With the UAE accelerating its shift towards electric mobility, what opportunities do you see emerging in the pre-owned EV market, and how is CARIVA preparing to tap into this space?

Electric vehicles are central to the UAE’s sustainability vision, and with that comes a huge opportunity in the pre-owned EV market. Today, many customers are hesitant because of concerns about battery life, resale value, and the lack of proper certification standards.

Cariva is preparing to address these gaps head-on. We are partnering with specialized diagnostic providers to certify battery health and performance. We are developing EV-specific warranties and buyback programs that give customers confidence in their purchase. At the same time, we are creating awareness campaigns to educate buyers about the long-term cost savings and environmental benefits of EV ownership.

By building these solutions early, Cariva is positioning itself as a trusted pioneer in pre-owned electric mobility, fully aligned with the UAE’s national sustainability agenda.

Al-Futtaim Lexus has made it easier than ever to own a stunning 2026 model year Lexus with the announcement of its Q4 2025 offers, which include affordable finance, a practical all-inclusive package and an incentive for cash buyers.

For effortless ownership, Al-Futtaim is offering 0% finance for five years. This allows buyers to finance their new Lexus for five years with no additional interest on their monthly payments. Al-Futtaim works closely with approved lenders to arrange auto financing quickly and easily, making it a smooth and seamless experience for customers.

The All-Inclusive Package takes the worry and hassle out of motoring with an offer that includes service, insurance and registration. This package offers drivers peace of mind with a cost-effective way to ensure their new car runs smoothly and is always registered and insured, with the Al-Futtaim Lexus team taking care of the customer every step of the way.

Cash buyers can also benefit from instant discounts with Al Futtaim’s Cash Savings offer, in which Customers who do not require additional financing options can drive away with a fantastic deal.

Jacques Brent, Managing Director of Al-Futtaim Lexus, said: “At Al-Futtaim Lexus, it is our mission to ensure that both existing and new customers can choose their dream Lexus from our incredible range of luxury cars and high-performance Hybrid Electric Vehicles. From the sporty Lexus IS sedan to our flagship LX700h SUV, there is an option to suit every lifestyle. In the true Lexus Omotenashi spirit, we identify the needs and wishes of our customer, and work backwards to ensure that their experience with Lexus, from the showroom to ownership, is exceptional, and we look forward to welcoming customers to our showrooms to benefit from these fantastic deals!”

There is a perfect Lexus for every lifestyle, and drivers across the UAE continue to enjoy the brand’s unmistakable blend of luxury, design, performance and technology. Here is a selection of some of the finest models at your nearest Al-Futtaim Lexus showroom.

Lexus LX600

This impressive, boldly designed SUV boasts a 3.5L V6 twin-turbo engine, making it a powerful and comfortable choice for UAE driving adventures. Priced from AED 490,000.

Lexus LX700h

Enjoy the power of a 3.5L V6 twin turbo combined with an electric motor for the best of both worlds – 790 Nm of thrilling torque and the green benefits of hybrid motoring. Priced from AED 590,000.

Lexus RX350h

The 2.5L eco-friendly hybrid engine, impeccable interior and practical crossover body design make this model a great choice for active families. Priced from AED 267,000.

Lexus NX350h

With elegant design, driver-focused cockpit and a dynamic 2.5L hybrid engine, this model is designed to inspire a love of motoring. Priced from AED 223,000.

Lexus IS300

The naturally aspirated engine, multimedia technology and eye-catching muscular design make the Lexus IS300 a true driver’s car. Priced from AED 185,000.

Lexus UX300h

Affordably priced without skimping on style, luxury or technology, the Lexus UX300h is a perfect car for busy city life. Priced from AED 172,000.

VOYAH has entered the UAE with a clear ambition: to redefine modern mobility for the Emirates. Distributed exclusively by Performance Plus Motors, a homegrown mobility enabler founded in 2021, the brand brings together premium design, advanced technology and sustainable performance. More than a new automotive marque, VOYAH UAE positions itself as both a luxury EV player and a sustainability partner, aligning closely with the UAE’s vision for smart, technology-driven progress.

The brand’s design philosophy is shaped by cultural heritage and harmony with nature. At its heart lies the Kunpeng, a mythical creature from Daoist tradition that symbolises limitless ambition and the pursuit of greatness. This inspiration is reflected in VOYAH’s winged logo and in the flowing light signatures across its vehicles. The result is a design language that blends elegance, balance and innovation, uniting craftsmanship with advanced technology to create a holistic identity for the UAE market.

Leading the charge is the VOYAH Free, an Extended-Range Electric Vehicle (EREV) that embodies the promise of sustainable luxury. With a pure electric range tailored for daily commutes, the Free engages a compact petrol engine only when needed to recharge the battery on longer journeys. Drivers, therefore, enjoy the benefits of electric mobility without being restricted by charging availability, a particularly relevant solution in the Emirates, where infrastructure is developing. By delivering electric-first performance with the reassurance of extended range, the Free removes barriers to adoption and supports the UAE’s Net Zero 2050 Strategy, including the national target for half of all vehicles on the road to be hybrid or electric by mid-century.

Inside, the Free offers a distinctly premium experience. Its cabin features sustainable materials and a tri-screen digital cockpit that pairs next-generation technology with refined design. The spacious layout creates first-class comfort, ensuring that every journey feels both immersive and elegant. Ownership is enhanced with complimentary 1-year car insurance, registration, tinting, and a home wall box charger with installation. Confidence continues long term through 5 years or 100,000 km vehicle warranty, 8 years or 150,000 km battery warranty and 3 years or 60,000 km service contract. Combined with expert after-sales care and customer education, these measures provide an ownership experience that is seamless and reassuring.

VOYAH UAE also seeks to inspire a wider shift towards sustainability in everyday life. Each Free model contributes to reducing transport-related emissions and encourages greener choices among consumers. Intelligent battery management, AI-enabled mobility, advanced safety systems and seamless connectivity all demonstrate how innovation, luxury and responsibility can progress together.

Through the Free model, VOYAH UAE and Performance Plus Motors are introducing more than a car to the Emirates – they are setting new standards for premium mobility. By combining cultural inspiration, extended-range electric innovation and uncompromising craftsmanship, VOYAH presents a vision that is both practical for today and transformative for the journeys of tomorrow.