Hospitality

Simplifying Site Management Through Data

Published

1 year ago

October 2, 2024

Located in the Philippines, Okada Manila is one of the world’s largest and fastest-growing markets for gaming, hospitality, and entertainment. This magnificent integrated resort is a bustling city unto itself, boasting 993 accommodations, extensive shopping on its Retail Boulevard, a premier spa, an array of dining choices, and a variety of entertainment options including a casino, nightclub, and indoor beach club. Okada Manila has been accorded a Forbes 5-star rating for four consecutive years to date. To keep the resort abuzz, Okada Manila’s thousands of staff spread out across this expansive and scenic oceanfront property.

“From a physical control standpoint, it can be incredibly challenging to secure a property as diverse as ours,” says Kelly Billups, Executive Director of Security Technology Services for Okada Manila. “From a security systems perspective, we expect a very high level of capability to provide a strong layer of technical administration and proactiveness in regard to the overall security effectiveness for the property.”

To achieve that high level of supervision and monitoring, Okada Manila requires a security partner capable of simplifying the site’s complex management while offering controls capable of matching the resort’s elite standards.

But Kelly takes it all in stride: “It’s a huge operation, but the big benefit we have is that we’ve got Gallagher.”

Managing a site through centralized data

The scale of Okada Manila’s operation means managing their site’s security has the potential to become unwieldy rather quickly. Even simply controlling staff entry can become a monumental task with a requirement that all employees and third parties use one dedicated entrance and exit to a very sizeable back of the house area that extends nearly the entirety of the property.

To ensure such compliances are met across the site, Okada Manila relies on data reporting from multiple technologies to provide a bird’s eye view of the resort. Gallagher’s Command Centre integration capabilities make it possible.

From one centralized platform, Okada Manila can generate singular, chronological reports populated from multiple systems, enabling their security division to combine data from their back of the house applications, guest lodging, electronic key management system, lifts on the property, and custom HR interface to produce a holistic account of activities within the resort.

“We rely on Command Centre for that technical administration and to generate high-level reports,” says Kelly, “and those information sets are one of the key benefits of our Gallagher system.”

Data reporting also enables Okada Manila to optimize site management.

“Beyond the expected service of access control, we’re looking for behavioral patterns in our reflective data and reports,” explains Kelly. “We maintain a combined proactive approach utilizing live data with other systems, as well as conduct random audits every month to get a sense of how individual parts of our resort are operating. That information can tell us the usual amount of time or frequency members of our team utilize a space, perform an action, or generally move about the property, which in turn helps us identify where additional staffing or resources are needed, or if any unusual activity is happening.”

A one card solution with dramatic results

But to achieve this level of oversight across their site, Okada Manila needs a single input tool for tracking those behaviors. To simplify the process and ensure compliance, Kelly introduced a one card solution.

Using a single card, employees can:

Enter the property
Operate lifts
Access restricted areas, guest rooms, and amenities
Interface with payroll time clocks, electronic key management, parking boom gates, and wardrobe services

Not only does this make it easy to collect data from multiple technologies, but this one card solution also removes the burden of managing several codes, key fobs, and cards for staff.

But of all of these access card benefits, one in particular stands out.

“If I were to lay claim to any one major win we’ve accomplished with Gallagher at Okada Manila, it’s what we did with staff lockers,” Kelly says. “We have around 6,000 lockers for staff and third parties on our property, and previously, as experienced in other integrated resorts, we were only able to secure and manage lockers with mechanical locking solutions. This meant investigating any events involving staff lockers was significantly challenging and not always successful. But once we applied Command Centre’s Locker Management Solution, we reduced undesirable events to nearly zero, and at the same time increased the efficiency of staff services.”

Using their one access card, Okada Manila’s staff secure their individual lockers, ensure they’re closed properly, and prevent unauthorized access. “Such a dramatic reduction in adverse events has been an incredible benefit to the business and our employees, who don’t have to worry about the safekeeping of their belongings anymore” explains Kelly. “And of course, it frees up security resources to focus on other things.”

Partnerships beyond security

With all the complexity surrounding Okada Manila’s operations, Kelly emphasizes that a supportive partnership is a key proponent among the resort’s top security needs.

“Partnership is everything,” says Kelly. “I know a lot of customers use less than 10% of the features when they deploy an access control system, but we always want more out of our system, so it’s important that we work with a vendor who we know is going to listen to our ideas.”

And Okada Manila believes they’ve found that kind of lasting partnership in Gallagher.

“People ask me all the time, ‘Why the preference for Gallagher?’; I say it’s the ease of use, and most importantly, because they listen and cater to individual customer needs,” Kelly reflects. “It’s that ease of interface to a multitude of control and business systems, and you only get those results by really, truly listening and addressing your customer’s needs. Trusting in that partnership and being able to combine all the technologies I need into one platform is critical to our success with security technologies.”

Hospitality

AARK MARKETING STRENGTHENS PRESENCE IN UAE PERFECTING THE TITLE OF DIGITAL & INFLUENCER MARKETING & PR RECIPE FOR SUCCESS

Published

1 day ago

December 30, 2025

Integrator Web-Editor

Collage showcasing Aark Marketing services: strategy with digital interface graphics, content production with professional photography setup, social media represented by a close-up of a textured circular object, PR and media featuring a person viewing multiple digital screens, events and launches highlighted by illuminated cityscape with building projections, and influencers depicted with a branded backdrop and smartphone recording.

Aark Marketing, a reputed boutique integrated marketing and communications agency, continues to strengthen its position within the UAE’s competitive brand landscape through culturally attuned, insight-led campaigns. Marking a milestone year in its growth journey, the agency’s 2025 performance reflects strategic clarity and creative precision, translating brand narratives into measurable impact across sectors. Beyond F&B and hospitality, Aark serves diverse industries including retail, manufacturing, and construction, offering end-to-end expertise across media planning, social and digital campaigns, and influencer marketing to deliver ROI-driven outcomes.

Founded in 2020, Aark has led several high-impact campaigns for reputed F&B brands, including Kashkan, which generated 2.4 million views and 20,000+ followers in three months. Its hospitality portfolio includes Pincode by Chef Kunal Kapur, Silk Lantern, Lavang, Aminia, and The Permit Room, while work with Emirates Airlines – Dnata and Dubai Islamic Bank demonstrates its capability beyond F&B.

Under visionary leadership, Aark celebrates its fifth anniversary in 2025, marked by key achievements including Pincode winning the Time Out Restaurant Awards 2025 and Lavang being named Filmfare Middle East Favourite Debutant Restaurant 2025; demonstrating the agency’s ability to align strategic brand positioning with meaningful audience engagement.

The agency earned multiple industry honours this year: the Middle East National Business Awards for A Marketing & PR Recipe for Success, and accolades from the Global Business & Finance Magazine Awards: Best Integrated Marketing Agency UAE, Best PR & Media Agency of the Year UAE, and Excellence in Brand Communications UAE. Inclusion in the Caterer Middle East F&B Power PR List further reinforced its regional credibility.

Emphasising on Aark’s client-first approach, Kkusum Rawat, Founder and Marketing Director at Aark Marketing, said, “Today, brands are looking beyond traditional marketing for partners who truly understand their objectives and the regional nuances that shape consumer behaviour. Our focus has always been on delivering customised solutions that build visibility through relevance, not volume. With a clear emphasis on Return on Investment, we leverage innovation and technology to create impactful campaigns that connect meaningfully with audiences and deliver measurable outcomes. The consistency we achieved in 2025, across thinking, execution, and results, reflects the strength of our team and the trust our clients place in us to build lasting brand impact.”

From a performance standpoint, Aark Marketing delivered sustained digital growth across its portfolio, achieving over 5 million in reach and 3 million video views. Multiple F&B brands recorded 20 to 40% month-on-month engagement growth, while festive campaigns drove 2x to 4x visibility spikes, improved cost efficiencies, and increased footfall, online orders, and inquiries.

Across influencer and communications channels, Aark Marketing strengthened brand recall and authority. A flagship Al Nabooda campaign generated over 1 million video views, while strategic PR efforts secured 500+ media articles across top-tier regional publications, driving consistent editorial visibility, stronger brand credibility, and increased inbound discovery across AI-powered search platforms. Revolutionizing the ever-growing digital marketing sector, Aark Marketing stays committed to providing creative campaigns and excel in client delivery. The key achievements collectively signal a year defined by credibility, collaboration, and carefully measured growth, positioning the agency firmly within the region’s evolving marketing and communications landscape

Hospitality

HOUSE OF HYPE DUBAI JUST FLIPPED THE HOLIDAYS, UNVEILS THE WINTER WONDERVERSE

Published

1 day ago

December 30, 2025

Integrator Web-Editor

This festive season, House of Hype, Dubai Mall’s most spectacular immersive mega-experience, turns the holidays upside down with The Winter Wonderverse, a surreal festive universe that only Dubai could dream up.

Running from December 13 till January 4, 2026, The Winter Wonderverse @ House of Hype delivers a larger-than-life remix of holiday classics across the park’s 25 immersive worlds. Expect glowing snow, dancing lights, spontaneous performances, mischievous elf photobooths, chaotic parades, and snacks almost too cute to eat — all crafted to surprise, delight, and spark unforgettable shared moments.

But this isn’t nostalgia, and it’s definitely not the winter village you’ve visited five times before. This is House of Hype in Dubai! Where everything is bigger, wilder, brighter, and far more fun.

A Holiday Universe, One Wild World at a Time

From the moment you step inside, you’re not entering a venue, you’re crossing into a surreal festive season multiverse. One minute you’re inside a shimmering snow globe where neon snow falls around you, the next, you’re being pulled into an elf transformation photobooth where the “elves” are a little too enthusiastic and definitely up to mischief.

Turn a corner and suddenly a world-hopping parade bursts through the space, sweeping you into a swirl of bold characters, dancers, glitchy holiday creatures, and spontaneous performances that feel like they jumped out of a fever dream.

Blending humor, fantasy, nostalgia, and hypersaturated design, The Winter Wonderverse @ House of Hype is for people who want their holidays to feel anything but ordinary, families, friends, creators, travelers, and anyone chasing a festive escape with a twist.

Festive Highlights:

Inspired by House of Hype’s signature mega-experience DNA, here’s what guests can expect:

Glowing Snow & Dancing Lights: A surreal holiday landscape perfect for unforgettable photo and video moments.
Elf Transformation Photobooths: Snap, record, and instantly drop into the Winter Wonderverse storyline with playful, social-ready content.
World-Hopping Parades & Outrageous Performances: A spontaneous cast brings the universe to life through bold interactions and unexpected spectacle.
A Surprise Treat Awaits Anyone in Ugly Sweaters: Show up to Dubai’s most chaotic holiday showdown, loud, fun, and delightfully unhinged.
Cute Holiday Snacks & Limited-Edition Treats: Delicious, highly Instagrammable snacks curated by Michelin-starred culinary talent.

House of Hype invites guests on a 60–90 minute adventure through Dubai Mall’s full-scale City of Dreams, a joyful mega-experience built from the brightest corners of digital pop culture. Across 25 surreal, interactive zones, visitors drift through neon Tokyo nights, K-Pop stages, shimmering Bollywood energy, robotic light shows, projection domes, hidden pathways, exclusive shopping, and limited-edition global snacks. With live performances, AI-powered photo moments, and unexpected worlds opening at every turn, every visit becomes a journey to dream big, live loud, and have fun.

Hospitality

PIZZAEXPRESS UNVEILS FESTIVE MENUS FOR THE HOLIDAY SEASON

Published

6 days ago

December 25, 2025

Integrator Web-Editor

Festive PizzaExpress holiday spread featuring sparkling wine, mashed potatoes with turkey, creamy sauce, signature Dough Balls with dip, Christmas-themed decorations, and a pizza topped with cherry tomatoes and basil, alongside pasta dishes on a marble table.

PizzaExpress invites guests to celebrate the festive season with specially curated Christmas and New Year dining experiences, combining seasonal flavours, signature dishes, and a lively social atmosphere. Available throughout December and culminating in a vibrant New Year celebration, the festive menus have been designed to bring people together over food, music, and celebration.

“As the festive season approaches, we wanted to create menus that feel celebratory, comforting, and perfect for sharing,” said Nitin Makhijani, General Manager, PizzaExpress. “Our Christmas and New Year offerings bring together seasonal ingredients, familiar favourites, and a vibrant atmosphere, making PizzaExpress a welcoming place for guests to celebrate with friends and family.”

For Christmas, guests can enjoy a festive set menu, offering a selection of seasonal starters, mains, and desserts inspired by classic holiday flavours. Highlights include creamy Cranberry Brussels Sprouts, Turkey Truffle Dough Balls, festive pizzas such as the Christmas Feast and Brussels & Porcini Truffle, and indulgent desserts including Speculoos Gingerbread Tiramisu and KitKat Stuffed Dough Balls

A selection of festive beverages and cocktails are also available to complement the dining experience.

The celebrations continue into New Year’s Eve, where guests can look forward to an extended festive menu featuring unlimited starters, seasonal pizzas, delicious pastas, fresh salads, and indulgent desserts, paired with a wide selection of beverages

From savoury dishes like Barbecue Burnt Ends pizza and creamy Cajun Chicken pizza to festive desserts and signature cocktails, the New Year menu is designed for relaxed, social dining as guests countdown to midnight.

Blending festive flavours with its signature dining experience, PizzaExpress offers a relaxed yet energetic setting for both Christmas gatherings and New Year celebrations, making it a popular choice for groups looking to enjoy great food and a lively atmosphere during the holiday season.