Financial
Middle East’s Strategic Priorities: Economic Diversification, Visionary Reforms, and Stability
By Dr. Sunita Mathur, Assistant Professor at Heriot-Watt University Dubai

The Middle East has experienced a remarkable transformation in recent years, establishing itself as a global centre for diverse industries and sectors. Once primarily recognized for its rich cultural heritage, expansive deserts, and complex geopolitics, the region is now emerging as a dynamic and influential force on the international stage. Strategic investments, economic diversification, and a strong emphasis on innovation have fueled this evolution. This article delves into the factors driving this shift, highlighting the Middle East’s growing prominence in business, technology, culture, and diplomacy.
The Middle East’s rise as a global hub is driven by its dedication to economic diversification, significant advancements in technology and innovation, and a revival in cultural heritage, which together draw worldwide attention. Additionally, the region has made notable contributions to global diplomacy, exemplified by the historic Abraham Accords of 2020, which brought the UAE, Israel, and Bahrain together in agreement. Substantial investments in education and talent development have led to the development of human capital and the establishment of world-class universities, attracting students and researchers globally. This focus on knowledge sharing and innovation has further strengthened the Middle East’s position in the global arena.
Growth as a Financial Hub
The discovery of oil in Saudi Arabia in 1938 led to an oil boom across the Gulf Cooperation Council (GCC) member states, including the UAE, Bahrain, Oman, Qatar, and Kuwait, driving significant economic growth. However, GCC leaders are shifting toward alternative sectors like finance to lessen their dependence on oil for environmental and economic reasons. This industry is ideal for diversification due to the substantial resources generated from oil revenues, which can be invested in financial sectors like asset management investment services, and other financial sectors. Also, the region’s strategic location at the crossroads of Europe, Africa, and Asia makes it a trade hub for oil and other commodities, including tourism and agriculture. This strategic shift underscores the region’s vision for a sustainable and diversified economic future. The GCC nations boast a debt-to-GDP ratio of approximately 20 per cent per cent, significantly lower than countries like the United Kingdom and the USA, where it exceeds 100 per cent, and Japan, where it surpasses 200 per cent. This comparatively low ratio gives GCC countries greater flexibility to leverage their GDP and secure additional investment capital.
When combined with their economic history, competitive advantages, and pro-business policies—such as low taxes and the availability of free zones—these factors enhance the GCC’s appeal as an emerging financial hub for the future of work. Recent legislative changes, like the UAE’s decision to allow non-nationals to establish onshore businesses without local partners, further solidify the region’s reputation as an attractive destination for international companies. The free zone laws in the UAE and Saudi Arabia, which designate specific areas as technically offshore, exempt companies established there from older legal frameworks. This approach enables governments to maintain critical laws while creating environments where international businesses feel more at ease setting up operations, further driving the region’s economic appeal.
Future Projections
The Middle East contributes only 4 per cent of global GDP, yet its rich cultural heritage, strategic geographic position, and vast natural resources make it a key hub for business, investment, and innovation. Historically reliant on oil revenues, the GCC nations—Saudi Arabia, the UAE, Qatar, Kuwait, Bahrain, and Oman—are now diversifying their economies through significant reforms. Ambitious initiatives such as Saudi Arabia’s Vision 2030 and the UAE’s Vision 2031 exemplify efforts to reduce dependence on hydrocarbons and build resilient, future-ready economies.
The UAE’s Vision 2031 aims to drive economic diversification and sustainable growth, targeting a GDP increase from AED 1.49 trillion to AED 3 trillion. The plan seeks to reduce oil dependence by raising the non-oil GDP to 64 per cent, generating AED 800 billion in non-oil exports, increasing tourism’s GDP contribution to AED 450 billion, and growing foreign trade value to AED 4 trillion, reinforcing the UAE’s role as a global economic hub. Furthermore, Saudi Arabia’s Vision 2030 focuses on diversifying the economy away from oil. It aims to boost non-oil revenue from SAR 163 billion to SAR 1 trillion and increase private sector contribution to GDP from 40 per cent to 65 per cent. The initiative includes mega projects like NEOM, a USD 500 billion city powered by renewable energy, and aims for small and medium enterprises (SMEs) to contribute 35 per cent to GDP while increasing women’s workforce participation from 22 per cent to 30 per cent.
The September 2024 edition of PwC’s Middle East Economy Watch highlights two key developments set to shape the future of the Middle East positively. First, a USD 35 billion investment from the UAE has driven a remarkable economic recovery in Egypt this year. Second, the GCC’s growing prominence in the global AI landscape is underscored by robust ICT infrastructure, strategic government initiatives, and substantial capital, making the region an attractive hub for top AI firms. Additionally, the GCC is well-positioned to capitalize on AI’s economic potential by enhancing efficiency and fostering innovation across various sectors. The region’s economies are forecasted to grow at an average annual rate of 3–4 per cent through 2026.
The Middle East’s transformation from a region marked by geopolitical tensions to a global centre for business, technology, culture, and diplomacy is remarkable and full of potential. Driven by visionary leadership, strategic investments, and a focus on diversity and innovation, the Middle East is poised to significantly shape the future worldwide. As the region continues to evolve and redefine its identity, it will increasingly influence global affairs, fostering unprecedented cooperation, innovation, and cultural exchange.
Financial
Abu Dhabi-Based Asif Aziz Will Illuminate London’s West End with Ramadan Lights for Fourth Year, Expanding Global Cultural Impact


Abu Dhabi–based businessman and philanthropist Asif Aziz, Founder of Criterion Capital, continues to set the benchmark for large-scale public programming as his landmark Ramadan Lights London initiative returns for a spectacular fourth edition.
Having launched Western Europe’s first-ever aerial Ramadan lights in 2023, Aziz has permanently reshaped the cultural landscape of London. What began as a groundbreaking concept has since evolved into a globally-recognised, free, annual celebration delivered for civic good, placing the values of Ramadan at the heart of one of the world’s most influential cities.
Delivered through Aziz’s charity, The Aziz Foundation (Registered Charity: 1169558), Ramadan Lights London demonstrates values-led leadership at scale, showing how faith, culture and community can intersect to create lasting social impact.

At the heart of the programme is the flagship aerial lights display along Coventry Street: a pioneering installation of more than 30,000 sustainable LED lights arranged in intricate geometric patterns inspired by Islamic art, with motifs representing suhoor and iftar.
The 2026 programme will open with a high-profile switch-on ceremony, with the lights activated by Sir Sadiq Khan, Mayor of London, Rahima Aziz BEM, Trustee at The Aziz Foundation, and Adil Ray OBE, actor and broadcaster, in the presence of senior public leaders, distinguished cultural figures, ambassadors and international dignitaries. The display will remain illuminated until 18th March 2026, before transitioning to Eid Lights through to 24th March 2026.

A selection of artworks featured in Shared Light – central London’s first interfaith art exhibition. Left: Rooh-e-Bhag (Soul of the Garden) (2025) by Mohamad Aaqib Anvarmia. Centre: Hospitality of Abraham – After Rublev (2025) by Meg Wroe. Right: Mettavihari (2025) by Colin Panrucker
This year will also see the launch of Shared Light – central London’s first interfaith Ramadan art exhibition – bringing together artists of all faiths and backgrounds whose work is inspired by the values of Ramadan. The exhibition will be unveiled by the Deputy Lord Mayor of Westminster and hosted at Aziz’s Zedwell hotel at Piccadilly Circus, reinforcing culture’s role as a bridge between communities in one of the world’s most iconic city centres.

Ramadan Lights London will also welcome back Ramadan Delights, London’s first curated iftar food trail, introduced by Aziz in 2025 and now firmly established as a district-wide West End experience. The trail brings together leading international brands and heritage institutions – including Fortnum & Mason, 1 Leicester Square Rooftop, PizzaExpress and Shake Shack- offering special menus, exclusive offers and halal-friendly dining while supporting local businesses and the economic vitality of the area.
This year, the initiative is further strengthened through a partnership with Centrepoint, the UK’s leading youth homelessness charity, reflecting a shared commitment to social mobility, economic empowerment and supporting disadvantaged young people.
Commenting on the programme, Asif Aziz said: “Ramadan Lights London reflects how the values of Ramadan – generosity, reflection and empathy – can contribute meaningfully to civic life. It is about thoughtful engagement and creating shared experiences that strengthen communities and endure over time.”
Beyond Ramadan Lights London, Aziz’s wider philanthropic work continues to deliver impact. Since 2015, The Aziz Foundation has awarded over 750 scholarships, supported more than 100 media internships, and delivered extensive mentorship programmes across key industries. Aziz is also leading the regeneration of Criterion Capital’s Grade II-listed London Trocadero, transforming the landmark into a 1,000-capacity mosque and community centre – a long-term investment in cultural and faith infrastructure in a major global city.
Alongside his charitable endeavours, Aziz is establishing a scalable, world-class co-investment platform in Abu Dhabi, working with UAE institutions to deploy capital into transformative urban and living-sector opportunities across Europe and the Middle East, with a continued focus on sustainable social outcomes.
Financial
ENOVATE AND COBI LAUNCH LARGE-SCALE AI-POWERED DIGITAL PAYMENT INFRASTRUCTURE

eNovate, a subsidiary of eFinance Investment Group, and Cobi, a UAE-headquartered AI-native customer intelligence platform, today announced the integration of Cobi’s AI-powered intelligence infrastructure across its digital payment ecosystem to redefine how young people across Egypt engage with digital financial services. Enabled through Mastercard’s Engage programme, the partnership combines eNovate’s digital payments product suite and Cobi’s AI-powered engagement platform to give financial institutions a new level of intelligence, personalisation, and behavioural insight across their customer base. As the MENA region emerged as a global hub for financial services innovation in 2025, fuelled by government initiatives and rapid digital payments growth, the focus is shifting toward AI-powered engagement and intelligence at scale.
The collaboration begins with the Rize app, eNovate’s flagship digital wallet, where Cobi’s intelligence layer will power real-time personalisation for Egypt’s youth segment. With 85% of people across MENA already using at least one emerging payment method, this allows banks and fintechs to better understand spending behaviours, identify friction, and deliver timely product interventions that drive activation, loyalty, and long-term customer value. The capability will extend across eNovate’s broader digital payment services, forming Egypt’s first large-scale AI-driven portfolio management infrastructure.
With the MENA region’s AI in financial services market projected to reach $4.7 billion by 2032, underscoring the scale of opportunity for intelligent, data-driven payment infrastructure across the region. At the core of the partnership is Cobi’s behavioural AI engine, which builds deep context on how users engage, identifies patterns, and recommends or triggers next-best-actions across acquisition, activation, and retention journeys for customers combining it with eNovate’s role as a central payments and digital services provider to Egypt’s banks, telcos, fintechs, merchants, and government-linked entities, the collaboration marks a major step toward intelligent, personalised financial experiences across the country.
Nashwa Kamel, CEO of eNovate, explained: “eNovate is committed to enabling banks & financial institutions with modern, data-driven capabilities. Partnering with Cobi allows us to introduce real-time intelligence into every digital wallet and payment experience we support, starting with the youth-focused Rize app. This collaboration strengthens our mission to provide Egypt with the most advanced and responsive payment infrastructure that provides insights into spend behaviour, helping banks & financial institutions to spot inefficiencies, optimize costs, and make smarter, data-driven decisions. By turning raw spend data into strategic intelligence, businesses can anticipate trends, strengthen supplier relationships, and accelerate sustainable growth.
Darren Edmund, CEO of Cobi, highlighted: “Our partnership with eNovate represents a fundamental shift in how digital payment infrastructure operates. By embedding Cobi as the intelligence layer across eNovate’s ecosystem, we are enabling banks and financial platforms to move beyond static transaction processing toward real-time, adaptive systems that understand and respond to user behaviour instantly. This allows institutions to personalise at scale, optimise portfolio performance, and build deeper, longer-lasting customer relationships. We’re glad to have had Mastercard’s Engage programme support this collaboration.”
Looking ahead, the partnership will extend toward agentic payment experiences, where AI not only analyses user behaviour but autonomously recommends or initiates actions that improve financial outcomes, ushering in a new era of intelligent and proactive financial services across Egypt. The initial deployment begins in Q1 2026, with expansion planned across additional eNovate-powered platforms and regional markets.
Financial
UAE ATTRACTS $40BN IN FDI AMID GLOBAL UNCERTAINTY, NEW REPORT SUPPORTED BY QASHIO REVEALS

As geopolitical tensions, de-globalisation, and economic uncertainty reshape global capital flows, the United Arab Emirates (UAE) is consolidating its position as one of the world’s most trusted and resilient financial gateways, according to a new report by Emerging Markets Intelligence & Research (EMIR), supported by Qashio.
The report, ‘Mapping the UAE’s Role as a Global Financial Gateway’, highlights how the UAE is attracting high levels of foreign direct investment and financial activity at a time when capital is retreating from many traditional markets.
Foreign direct investment into the UAE doubled to $40 billion (between 2019 and 2024), reaching record levels even as global FDI stagnated. In 2024, FDI accounted for 40% of the UAE’s gross capital formation, compared to just 4.3% across developed economies, underscoring the country’s growing role as a destination for long-term, trust-led capital.
The scale of activity is accelerating rapidly. The UAE recorded 1,362 FDI projects in 2024, representing a 350% increase since 2020, while assets under management in the Dubai International Financial Centre (DIFC) reached $700 billion, growing 58% year-on-year.
According to the report, the UAE’s ability to benefit from global realignment is closely linked to its neutrality, regulatory clarity, and institutional agility.
“The UAE is actually benefiting from the de-globalisation and the geopolitical reorientation of major power blocks. It doesn’t have adversaries, so is able to build economic ties with everyone. The speed with which the government has been able to adapt to and anticipate the new situation is remarkable,” the report notes.
Beyond capital inflows, the research also points to the UAE’s expanding role as a transaction and payments hub, supported by modern financial infrastructure, strong compliance frameworks, and growing confidence among global businesses managing cross-border activity from the region.
From Qashio’s perspective, the UAE’s rise as a financial gateway reinforces the importance of secure, transparent, and compliant financial operations for businesses operating in an increasingly complex global environment.
“As capital flows become more fragmented and regulated, trust and control are no longer optional — they are foundational,” said Armin Moradi, Founder and CEO of Qashio. “Businesses operating from the UAE need full visibility over spending, strong compliance with Central Bank guidance, and the ability to act on financial insights in real time. This report reflects why the UAE has earned global confidence — and how organisations can operate responsibly within that ecosystem.”
The findings position the UAE not only as a safe destination for capital, but as a jurisdiction capable of supporting long-term growth across finance, trade, technology, and digital assets — at a time when global businesses are reassessing where and how they deploy resources.
To learn more about how the UAE is consolidating its role as a trusted global financial gateway and what this means for businesses navigating today’s fragmented capital landscape download the full report here.
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