Connect with us

Automotive

DRIVE NOW, BUY LATER: Cariva’s Market-Changing Philosophy

Published

on

A front-angle shot of Harshvardhan Singh, Business Head, CARIVA standing in front of an Audi A6, Chevy Camaro and Dodge Charger

Exclusive Interview with Harshvardhan Singh, Business Head, CARIVA

A front-angle shot of Harshvardhan Singh, Business Head, CARIVA standing beside a Chevy Tahoe
Harshvardhan Singh, Business Head, CARIVA

CARIVA is positioned as a tech-enabled, transparent platform for used car sales. What gap in the UAE automotive ecosystem did you see that inspired you to launch CARIVA?

The UAE is a very competitive market for used cars, yet there is still a wide gap between customer expectations and the actual services available. When people buy a pre-owned car today, the first thought that often crosses their mind is, “Am I taking a risk?” This question reflects a deep concern about trust. Buyers want to know if the car is in good condition, whether it has been in an accident, if it was serviced at authorized centers, whether the odometer has been tampered with, and how many people have driven it before.

We realized that answering these questions honestly and transparently could transform the customer experience. That is how Cariva came into existence. We are not just selling cars, we are giving customers peace of mind. At Cariva, we share everything about the car openly, from its service history to accident records. Each vehicle undergoes a full inspection at a government-authorized center before a buyer makes any decision. By doing this, we flip the customer’s question from “Am I taking a risk?” to “Am I protected?” We’re not just filling a gap – we’re disrupting an entire ecosystem that has operated on opacity for too long.

CARIVA has been described as “built from the ground up” — from ideation to execution. What was the most challenging stage of bringing this venture to life?

When you are working on an idea, everything looks straightforward on paper. The reality of execution is very different. Challenges appear at every stage, and the most difficult part for us was identifying exactly what the customer wanted and where the gap existed between expectations and reality. We realized we weren’t just building another used car platform – we were disrupting decades of industry practices that prioritized profit over customer protection.

We found that many businesses in this space focus on what they want to sell rather than what customers are looking for. Our challenge was to design solutions that addressed customer needs directly. This required listening carefully to buyers, understanding their pain points, and rethinking how used cars are presented and sold. The result is a model that fills the trust gap and delivers what customers truly expect, not just what the industry is accustomed to offering.

A front-three quarter action shot of a Audi RS5 and Range Rover Sport driven on the road

The UAE already has established players in the used car space. How does CARIVA differentiate itself in terms of customer experience, trust, and transparency?

Used cars are now outpacing new car sales worldwide, and the UAE is no exception. Buyers are drawn to affordability, but what they value just as much is transparency and trust. This is where Cariva stands apart.

We are not in the business of simply selling a car. We provide a mobility solution that is backed by confidence and honesty. Every customer receives a detailed inspection report that includes even the smallest imperfections a car may have due to age. We also provide a complete service history, which is something customers often struggle to access elsewhere.

Most importantly, every car is backed by an original manufacturer warranty, not just a generic third-party plan. For buyers, this approach translates into confidence, flexibility, and control. They are not just making a purchase, they are making an informed decision that they can feel good about for years to come. Beyond transparency, we offer choice. With over 100+ models available from various makes, ranging from budget-friendly options to premium vehicles, Cariva ensures every customer finds exactly what they’re looking for, regardless of their budget or lifestyle preferences.

You’ve previously mentioned blending data and emotion in brand building. How does this philosophy reflect in CARIVA’s business model and customer journey?

I strongly believe in data-driven decision-making, but I also recognize that data alone cannot create meaningful connections. When combined with emotional intelligence, data becomes a powerful tool for shaping customer experiences.

Before we built Cariva, we carried out extensive market research to understand the size of the opportunity, customer needs, and pain points from past purchase experiences. The insights we uncovered were eye-opening and helped us shape the concept of Cariva in a way that directly responds to customer realities.

We also understand that every customer is unique. A car is not just a vehicle; it often reflects a buyer’s lifestyle and personality. At Cariva, we support customers at every step of their journey, from selecting the right car to arranging financing, insurance, and registration. By combining data with empathy, we are able to deliver a holistic mobility solution that respects both rational needs and emotional aspirations, making car ownership seamless from day one.

A wide-angle shot of a fleet of cars

Consumer trust has always been a sticking point in the used car market. How does CARIVA ensure quality assurance in inspections, certifications, and after-sales support?

Trust is the foundation of Cariva. For too long, the lack of transparency in the UAE’s used car industry has left buyers second-guessing their purchase. We are addressing this by building trust into every stage of the process.

Each vehicle goes through a comprehensive multi-point inspection that covers the engine, chassis, transmission, gearbox, and safety systems. Cars are certified at authorized centers, and this provides customers with verified quality. We also offer manufacturer-backed warranties that remove uncertainty about hidden issues. These aren’t generic third-party warranties – they’re OEM warranties backed by authorized agencies, the same coverage you’d get with a new car purchase.

On top of this, we introduced a global-first initiative called “Drive Now, Buy Later.” This gives customers up to four weeks to take the car home, use it in their daily life, and only make the purchase once they are completely confident. Finally, our after-sales support includes service partnerships and a dedicated customer care line, ensuring peace of mind long after the car has been purchased.

By addressing every concern head-on, Cariva has created a new benchmark for trust in the pre-owned market.

With more millennials and Gen Z buyers entering the car market, do you notice a shift in how they approach buying used cars compared to traditional buyers?

Yes, there has been a significant shift. Millennials and Gen Z buyers think very differently about mobility. They are digital-first, which means they do most of their research online before they ever step into a showroom. They want transparency, easy access to information, and digital tools that help them make better decisions.

They also value experience over ownership. Many of them prefer to try before buying, which is why our Drive Now, Buy Later program has resonated so strongly. At the same time, they are far more conscious of sustainability and value. For them, pre-owned cars are not only cost-effective but also a more environmentally responsible choice compared to buying new.

Cariva is designed with these shifts in mind. Our platform is digital, transparent, and flexible, which makes it perfectly aligned with the expectations of this new generation of buyers. Whether they’re looking for their first budget-friendly car or upgrading to a premium model, our diverse inventory caters to every financial bracket without compromising on quality or trust.

A wide-angle shot of a fleet of cars

The UAE used car market is experiencing strong growth, driven by rising demand for affordable mobility and certified pre-owned cars. How do you see this market evolving in the next 3–5 years?

The UAE used car market is undergoing a major transformation. It is moving away from fragmented, informal sales toward a structured and customer-focused ecosystem.

Over the next three to five years, certified pre-owned cars will become the standard rather than the exception. We will also see the digitization of the entire buying journey, from virtual car tours to online financing and even doorstep delivery. In addition, value-added services such as extended warranties, flexible return policies, and bundled insurance will become key factors in customer decision-making.

Cariva is already ahead of this curve. By offering certification, flexible ownership models, warranties, and digital convenience all under one roof, we are not just keeping pace with the market but shaping its future direction.

With the UAE accelerating its shift towards electric mobility, what opportunities do you see emerging in the pre-owned EV market, and how is CARIVA preparing to tap into this space?

Electric vehicles are central to the UAE’s sustainability vision, and with that comes a huge opportunity in the pre-owned EV market. Today, many customers are hesitant because of concerns about battery life, resale value, and the lack of proper certification standards.

Cariva is preparing to address these gaps head-on. We are partnering with specialized diagnostic providers to certify battery health and performance. We are developing EV-specific warranties and buyback programs that give customers confidence in their purchase. At the same time, we are creating awareness campaigns to educate buyers about the long-term cost savings and environmental benefits of EV ownership.

By building these solutions early, Cariva is positioning itself as a trusted pioneer in pre-owned electric mobility, fully aligned with the UAE’s national sustainability agenda.

Automotive

2025 NISSAN X-TRAIL FIRST DRIVE REVIEW: THE JACK OF ALL TRADES

Published

on

A front-angle three-quarter shot of a Gray 2025 Nissan X-Trail parked outdoors in a desert.
Amalsha VS

An All-You-Need Package:
The 2025 Nissan X-Trail is a competent midsize SUV that offers an impressively balanced blend of space, comfort, features, performance, and efficiency.

QUICK TAKE

Shiny Bits

  • Exceptionally feature-packed
  • Excellent all-round performance
  • Appreciably capable off-road
  • Smooth connectivity features

Rough edges

  • Cramped third row
  • Limited boot space behind the third row

MODERN, AESTHETIC & CHARACTERFUL

The current-gen Nissan X-Trail takes a sharper exterior approach compared to the previous generation’s smoother, more curvaceous design language. Although not as boxy as the earlier generations, I personally think the latest X-Trail has a bit more character than its immediate predecessor. It blends in well while standing out just enough not to be an NPC-looking generic modern SUV. And the model we drove, garbed in Boulder Gray Pearl, perfectly adhered to this design philosophy.

FAST & FUN ENOUGH FOR ON-ROADING AND SOFT-ROADING

A front three-quarter shot of a Gray 2025 Nissan X-Trail parked outdoors in a desert.

The 2025 Nissan X-Trail offers a striking combination of everything you would expect from a midsize SUV.

Looking at the X-Trail’s evolution since its inception, it has evidently transitioned into a softer version after each generation. But this time, we felt that it has travelled back to its “Tough Gear” roots, reviving a bit more of its original prowess in tackling minor sessions off the paved path. Hence, we found the new X-Trail performing admirably at whatever we threw at it, ranging from the hectic Sharjah-Dubai commute to speed bursts on some trails, although nothing like proper dune bashing in the desert.

A rear-angle three-quarter shot of a Gray 2025 Nissan X-Trail parked outdoors in a desert.

The 2025 Nissan X-Trail is powered by a 2.5-liter naturally aspirated four-cylinder motor, mated to a CVT transmission, pushing out a respectable 181 horsepower and 244 NM of torque. These figures are competent enough, and the transmission is tuned well-enough to deliver satisfying kicks without ever getting stuck in the stagnancy of the “rubber band effect” often associated with CVT transmissions. The all-wheel-drivetrain does a respectable job in delivering confident and dynamic handling on and off the tarmac. However, if you’re seeking something that can deliver decently hardcore off-roading abilities, you should consider the bigger, bolder, Nissan X-Terra.

Highway-cruising at 160 kph is effortless as a breeze, with no stability issues or crosswind scares whatsoever.

There are five drive modes to choose from, namely Auto (the equivalent of Normal/Comfort for Nissan), along with ECO, Sport, Snow and Off-Road. Auto mode redeems its identity by delivering an evidently noticeable shift in the way the X-Trail behaves under different driving conditions and styles. Efficiency is impressive in ECO mode, and still respectable in Sport mode, which unlocks the full potential of the X-Trail. 0-100 kph took just above the 8-second mark in our testing, and highway-cruising at 160 was effortless as a breeze, with no stability issues or crosswind scares whatsoever.

WELL-BUILT WITH ALL THE COMFORT AND TECH YOU’LL EVER NEED

A wide-angle shot of the third-row of the 2025 Nissan X-Trail

The interior of this midsize Nissan turned out to be more plush and comfy than we expected. Although there are both five-seater and seven-seater variants available, we would call it a 5+2-seater in real world conditions and recommend the third-row to be reserved for kids. The seats are well cushioned with plenty enough electrical adjustments provided, especially if you’re obsessed with finding that perfect driving posture like some of us. The second row too is decently spacious, with enough space for three adults without sacrificing headroom or legroom.

It is more than practical enough for families & luxurious enough to deliver a wow factor each time you step into it.

Another point to note is the presence of enough physical, tactile buttons. I personally consider this a blessing in today’s world where automakers tend to cram everything into a single, lifeless touchscreen screen or even worse, assign them to touch-sensitive buttons.

A shot of the dashboard and touchscreen of the 2025 Nissan X-Trail

PLENTY OF TECH FEATURES

A pair of 12.3-inch screens are provided, one as the central infotainment touchscreen and the other as the instrument console. A head-up display which lets you glue your eyes onto the road and wireless charging are also features offered as standard in the top-end trims.

Among the abundantly provided tech features, we were the most impressed by the effortless wireless smartphone connectivity offered via both Android Auto & Apple CarPlay. Specifically this part which some might not consider as a pivotal aspect because we have faced issues with wireless connectivity, particularly with Android Auto in much more luxurious vehicles, some that even cost more than double the X-Trail.

Effortless wireless smartphone connectivity is offered via both Android Auto & Apple CarPlay.

Some other praiseworthy bits in the X-Trail include all the driver-assistance features you would expect in a modern car, including a rearview mirror that doubles up as a camera screen that doesn’t obstruct the view of the driver.

FINAL FIRST IMPRESSIONS

A front-angle shot of a Gray 2025 Nissan X-Trail parked outdoors in a desert.

The 2025 Nissan X-Trail offers a striking combination of everything you would expect from a midsize SUV. It is more than practical enough for a family and luxurious enough to deliver a wow factor every time you step into it. From the driver’s seat it is playful and confidence-inspiring, enough to put a smile on your face whether it be on the road or on a mild trail. Overall, it is one of the most ideal machines for the region, in terms of size, segment, and performance, offering a versatile and all-inclusive personal mobility solution.

FAQ

Is the 2025 Nissan X-Trail available in the UAE?

Yes, the 2025 Nissan X-Trail is available in the UAE through authorized Nissan dealerships across the region.

How many seats does the 2025 Nissan X-Trail have?

The 2025 Nissan X-Trail is available in both five-seater and seven-seater configurations. The seven-seater variant functions as a 5+2-seater.

What engine does the 2025 Nissan X-Trail use?

The 2025 X-Trail is powered by a 2.5-liter naturally aspirated four-cylinder engine producing 181 horsepower and 244 Nm of torque, paired with a CVT transmission.

How fast is the 2025 Nissan X-Trail?

The 2025 Nissan X-Trail accelerates from 0 to 100 km/h in just over 8 seconds.

Does the 2025 Nissan X-Trail have Apple CarPlay and Android Auto?

Yes, the 2025 X-Trail features wireless connectivity for both Apple CarPlay and Android Auto, providing seamless smartphone integration.

Is the 2025 Nissan X-Trail good for off-roading?

Yes, the 2025 X-Trail is capable of soft-roading and minor off-road adventures with its all-wheel-drive system and dedicated Off-Road drive mode, though it’s not designed for hardcore dune bashing.

What drive modes does the 2025 Nissan X-Trail offer?

The X-Trail offers five drive modes: Auto, ECO, Sport, Snow, and Off-Road, allowing drivers to optimize performance for different conditions.

Continue Reading

Automotive

Emarat unveils GCC’s first EV Service Center at ‘Al Buhaira’ station in Al Barsha

Published

on

Emarat unveils GCC’s first EV Service Center at ‘Al Buhaira’ station in Al Barsha

Emirates Petroleum Company PJSC (Emarat), a pioneer in the UAE’s oil and gas industry, has opened its 158th service station with the launch of “Al Buhaira” in Barsha South, expanding Emarat’s presence in New Dubai and introducing the region’s first dedicated Electric Vehicle Service Center.

The EV Service Center is being launched in collaboration with EVS – Electric Vehicle Services LLC under a Memorandum of Understanding (MoU) that aligns EVS’s expertise in EV maintenance and diagnostics with Emarat’s Lube Express network and service standards. As outlined in the MoU, the collaboration will establish co-branded “EVS Express Service Bays” within designated Lube Express facilities, with EVS managing daily operations and Emarat providing the in-station footprint, utilities and customer-flow integration; a pilot phase will run at Barsha South (Dubai), Nahrawan (Dubai) and Muwafjah (Sharjah).

Reflecting Emarat’s new brand identity, Al Buhaira station has been designed as a high-convenience destination offering motorists and nearby residents fuel, fresh food, car care and everyday retail in a single, easily accessible location. Situated on Al Barsha South Street, the station operates 24 hours to serve residents, schools, clinics, last-mile fleets and commuter traffic across New Dubai.

H.E. Ali Khalifa Al Shamsi, Chief Executive Officer of Emarat, said:“Al Buhaira marks two milestones for Emarat: a flagship addition to our New Dubai network and the GCC’s first Electric Vehicle Service Center. By partnering with EVS and integrating EV quick-service within our Lube Express model, we are extending Emarat’s promise of safety, quality and convenience to every driver—regular or electric—while supporting the UAE’s clean-mobility agenda.”

Al Buhaira station offers Special 95, Super 98, E-Plus 91 and Gas Oil, along with a Freshplus convenience store, Bakeria & Café Arabica, on-site car wash facilities, Lube Express, and a dedicated fast food offering that will open soon.

Ali Bin Zayed Al Falasi, Chief Retail Officer and Senior Vice President of Marketing at Emarat, said:
“Our vision has always been to evolve alongside our customers—anticipating their needs and redefining convenience in every journey. This site embodies that vision, blending fast access, reliable car care, and quality food and retail into one seamless experience. The new EV Service Center takes it a step further, offering future-ready diagnostics and quick service for EV owners, delivered with the same HSE excellence and efficiency our customers trust. We’re growing ever closer to our community, enhancing how they move, connect, and experience Emarat every day.”

Saeed Aljunaibi, Founder & CEO of EVS – Electric Vehicle Services LLC, said: “This collaboration with Emarat represents more than a milestone, it’s the beginning of a new era for EV ownership. EVS is building a global network that makes electric mobility effortless, combining expertise, technology, and accessibility in one ecosystem. Our goal is simple: to become the world’s most trusted name for everything related to electric vehicles, where drivers find complete solutions no one else has yet achieved.”

The station is now open to the public. Further EV quick-service rollouts under the Emarat–EVS collaboration will be announced as new locations come online.

Continue Reading

Automotive

GM’S SUVS REFLECT ASPIRATIONS OF A CHANGING MIDDLE EAST AMID STRONG Q3 SALES

Published

on

Professional headshot of a smiling businessman with grey beard and styled hair wearing a light grey blazer and black shirt against a dark grey background

General Motors continues to be a dominant player in the full-size SUV landscape in the Middle East, powered by its world-class vehicles from Chevrolet, GMC and Cadillac, as well as a growing base of youth, recording a rise of 28% year-over-year (YoY) in third quarter sales compared to 2024.

Reinforcing GM’s influence in the region’s evolving mobility market, this growth is bolstered by GM’s full-size SUV lineup comprising the bold Chevrolet Tahoe and Chevrolet Suburban, the capable GMC Yukon, and iconic Cadillac Escalade. Emphasizing the region’s dynamic appetite for powerful, premium and tech-forward vehicles, in September 2025, GM Middle East’s top growth markets were Saudi Arabia, the UAE, and Kuwait.

Furthermore, the company’s commitment to customer satisfaction goes beyond the showroom. GM Middle East continues to witness consistent growth in repeat aftersales customers with a 33% rise over the last 5 years, indicating trust and loyalty among our customers. In fact, GM Middle East stocks hundreds of thousands of spare parts, sourcing for the entire Africa and Middle East region through its global network of suppliers. Surpassing industry benchmarks, GM supports regional dealerships with a fill-rate above 95% for fast-moving parts, year after year. This operational excellence ensures GM customers across the Middle East experience minimal downtime and maximum confidence.

GM has also rolled out over-the-air (OTA) vehicle software updates—powered by its in-vehicle pioneering connected technology OnStar—across connected markets in the GCC*. This marks a major step in GM’s digital evolution, enabling seamless software enhancements and connected services for customers.

Beyond product and tech, GM’s deep understanding of the regional market is driving success across multiple consumer segments, where evolving demographics are reshaping ownership trends. Traditional dominance by GCC nationals continues to grow with rising interest from Asian expatriates choosing GM’s full-size SUVs as symbols of success and lifestyle elevation. In addition, female ownership is growing, especially in the UAE and Qatar. Plus, a generational shift is happening with customers aged 20 to 29 emerging as a powerful force in the market, especially for models like the Chevrolet Tahoe and Cadillac Escalade.

Commenting on these major milestones Jack Uppal, President and Managing Director for GM Africa and Middle East said: ” Driven by a new generation of customers and a bold shift in mobility expectations, our full-sized SUVs from Chevrolet, GMC and Cadillac reflect the progressive identity of the Middle East and tech-focused vision. Meanwhile, the growing influence of expatriate customers on our iconic brands signals a shift in regional dynamics, and a demand for powerful, premium, and connected vehicles. Moreover, with innovations like Super Cruise coming soon to the region, GM remains focused on bringing meaningful, customer-driven technology to market and leading the way in advanced driver assistance and personal autonomous capabilities.”

Model Highlights: Tailored Appeal Across Segments

  • Chevrolet Tahoe is gaining momentum among younger Saudis and remains a favorite among Emiratis, reflecting its deep-rooted brand loyalty and multi-generational appeal.
  • GMC Yukon continues to resonate with middle-aged South Asian buyers in Saudi Arabia while maintaining strong appeal among GCC nationals, reinforcing its reputation as a trusted and versatile choice.
  • Cadillac Escalade is expanding its reach with a diverse ownership base that includes Indians, Pakistanis, British, and wider Middle Eastern buyers. Its premium positioning is striking a chord with younger Saudis and Qataris, who are embracing luxury with confidence and pride.

The evolving ownership landscape in the Middle East marks a pivotal moment for the brand. Strong repeat ownership, rising appeal among expatriate communities, and growing female engagement all point to a deepening connection with Chevrolet, GMC and Cadillac.

Looking ahead, GM Middle East is on track to launch a diverse range vehicles across all propulsions. For Chevrolet, this includes the new Captiva, and the upcoming Captiva EV/PHEV family, as well as performance icons like the Corvette ZR1 and ZR1X. Cadillac will expand its luxury EV offering with the highly anticipated VISTIQ, the ESCALADE IQ, and the ultra-luxury CELESTIQ—each a testament to GM’s commitment to innovation and excellence.

Continue Reading

Trending

Copyright © 2023 | The Integrator