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Ras Al Khaimah Economic Zone: A Thriving Ecosystem for Business Growth and Innovation
In an exclusive interview with the Integrator’s Senior Editor, Group CEO of RAKEZ Ramy Jallad explained the role of RAKEZ and provided insights into his role in driving the growth of the Ras Al Khaimah Economic Zone and what makes RAKEZ stand out in the UAE. He emphasizes RAKEZ’s focus on creating a dynamic ecosystem that supports businesses of all sizes, offering tailored solutions, mentorship, and industry-specific zones. RAKEZ hosts major global companies and is committed to digital transformation, sustainability, and fostering innovation.
As Group CEO of RAKEZ, can you share insights into your role and what sets RAKEZ apart from other economic zones in the UAE?
As Group CEO of RAKEZ, my vision extends beyond simply managing an economic zone—I’m driven by the idea of creating a dynamic ecosystem that fuels business growth and contributes to the broader economic development of Ras Al Khaimah and the UAE. My role is about actively shaping an environment where businesses of all sizes can thrive, innovate and expand, contributing to the long-term prosperity of the region. We’re building something greater here—a hub where businesses are supported at every stage of their journey and where they can play a vital role in the future of the economy.
What sets RAKEZ apart is our unwavering commitment to providing extended support to every client, whether they’re a small SME or a key industry player. For startups and small businesses, we offer more than just a place to operate. We guide them through the processes of setting up, scaling, and expanding, offering tailored business packages, mentorship programs, and advisory services designed to help them navigate challenges and achieve sustainable growth.
For larger corporations, our specialized zones and facilities cater to a variety of industries and business activities, such as advanced manufacturing, research and development, logistics and distribution, packaging, processing of goods, inventory management, and regional distribution. These zones are designed to meet the specific requirements of each industry, ensuring that even the most complex operational needs are addressed with tailored solutions. Whether companies are involved in large-scale production, innovation, or optimizing their supply chain, we provide the infrastructure and support to help them operate efficiently and scale seamlessly.
What makes RAKEZ truly unique is that we offer this level of support to all businesses, regardless of size or sector. We treat every client as a partner, working closely with them to ensure their success and providing them with the tools and resources they need to thrive. This client-first approach, combined with the cost-efficiency and strategic advantages of Ras Al Khaimah, is what makes RAKEZ a thriving hub for businesses of all kinds. Our mission is not just to attract investment but to support an ecosystem where businesses can contribute to the broader economy while achieving their own growth ambitions.
Could you highlight some of the major companies currently operating within RAKEZ, and discuss any strategic initiatives you’ve implemented to position RAKEZ at the forefront of the UAE’s business landscape?
RAKEZ is proud to host a diverse range of major global brands and companies across various industries, from manufacturing and logistics to services, e-commerce, and more. Some of the prominent companies operating within RAKEZ include Ashok Leyland, Dabur/Naturell, Ahmad Tea, Sobha, A2C, Streit Group, IAG, Sunreef, Knauf, Shandong, Vertiv, NI MET, and Huhtamaki. These key players in their respective sectors are part of a thriving community that benefits from RAKEZ’s strategic location, world-class infrastructure, and business-friendly environment, making it an ideal hub for businesses looking to expand and grow.
To ensure we remain at the forefront of the UAE’s business landscape, we have implemented several strategic initiatives aimed at driving growth, fostering innovation, and enhancing the overall client experience. A key part of this is the development of dedicated zones that cater to the unique needs of various sectors. For example, our industrial zones are designed to support industries of all scales, from light to heavy manufacturing, and are strategically located near logistical hubs and ports for maximum efficiency. Businesses in these zones benefit from a wide range of services, including logistics support, customs facilitation, and warehousing, all designed to streamline operations. Additionally, we offer on-site accommodation for labor and staff, reducing costs for businesses while improving convenience for employees.
In addition, we have invested heavily in digital transformation, ensuring that our clients have access to a fully digital ecosystem that simplifies business processes, from set-up to day-to-day operations. Our self-service client portal and mobile app allow businesses to manage their licenses, visas, and other services with ease, reflecting our commitment to providing a streamlined and efficient experience.
Another strategic focus has been sustainability. RAKEZ actively supports companies with sustainable practices by streamlining processes and recognizing businesses that adhere to regulations contributing to environmental goals. This not only aligns with global trends but also positions RAKEZ as a forward-thinking hub that attracts businesses looking to integrate sustainability into their operations.
Ultimately, our goal is to create a thriving, future-ready business environment where companies, whether large multinationals or SMEs, can innovate, expand, and contribute to the economic growth of Ras Al Khaimah and the UAE.
What are the key financial advantages of operating within an economic zone like RAKEZ? How did you successfully scale RAKEZ from 7,500 to over 25,000 companies?
Operating within an economic zone like RAKEZ offers significant financial advantages, which is a key reason why so many businesses choose to set up here. One of the primary benefits is cost-efficiency—our operating costs are up to 40% lower than in other regional markets, making it an attractive option for companies looking to optimize their expenses. We also offer a variety of business packages tailored to different needs, allowing companies to scale without the financial strain often associated with growth.
Another key advantage is the flexibility we provide. RAKEZ allows businesses to choose between free zone and non-free zone entity formations, offering investors a range of options that suit their operational requirements and market strategies. In addition, we offer fast-track visa and license issuance, along with a streamlined regulatory process, which reduces both the time and cost of setting up and running a business. This ease of doing business, combined with our strategic location, gives companies immediate access to key markets across the Middle East, North Africa, Europe, and Asia.
Scaling RAKEZ from 7,500 to over 25,000 companies has been the result of a clear, focused strategy that prioritizes both client experience and market responsiveness. We have consistently invested in enhancing our infrastructure, expanding our facilities, and introducing digital solutions that make it easier for businesses to set up and grow. Specialized zones for different business activities, along with a coworking center, have enabled us to attract companies from a wide range of sectors, each benefiting from tailored services and facilities designed to meet the specific needs of their industry.
Additionally, we have placed a strong emphasis on creating a supportive, business-friendly ecosystem. RAKEZ’s client-first approach means that businesses of all sizes receive ongoing support, whether through mentorship programs for SMEs or customized solutions for large multinationals. Our team is dedicated to understanding the specific needs of our clients and providing them with the tools and resources they need to succeed. This has helped us build long-term relationships with businesses, many of which have expanded significantly within RAKEZ.
What technology-driven tools or strategies do you employ to better understand and serve your clients? Additionally, how does RAKEZ collaborate with other government entities across the UAE?
At RAKEZ, technology plays a pivotal role in how we serve our clients, allowing us to remain agile and responsive to their needs. We’re proud to be the first economic zone in the UAE to offer the Instant License to free zone businesses, which enables entrepreneurs to get their ventures up and running almost immediately. This innovation eliminates the lengthy paperwork process and allows businesses to begin operations with minimal delay, reflecting our commitment to simplifying the setup experience.
Our fully integrated digital ecosystem—featuring a self-service client portal and mobile app—makes it easy for businesses to manage their operations, from license renewals to visa applications, with just a few clicks. These tools are designed to streamline the client experience and improve operational efficiency.
Beyond technology, we rely on data analytics to better understand our clients. By analyzing feedback and service interactions, we can tailor our offerings and proactively address any challenges, ensuring our clients receive personalized, efficient support throughout their journey.
RAKEZ also collaborates closely with various government entities across the UAE, such as the Department of Economic Development, Ras Al Khaimah Municipality, RAK Customs, Ministry of Industry and Advanced Technology, Ministry of Economy, Ministry of Interior, General Directorate of Residency and Foreigners Affairs, Environmental Protection & Development Authority, Chamber of Commerce, and many others. These partnerships allow us to offer a cohesive, business-friendly environment and ensure that our clients benefit from a seamless experience across all aspects of their operations.
What services or solutions does RAKEZ offer to manufacturers aiming to build sustainable ESG businesses?
At RAKEZ, we are deeply committed to supporting manufacturers in building sustainable, environmentally and socially responsible businesses that align with ESG principles. As sustainability becomes increasingly important across industries, we offer a variety of services and solutions to help manufacturers integrate these practices into their operations.
Our specialized industrial zones are designed with energy-efficient infrastructure that adheres to green building standards, ensuring reduced energy consumption and lower environmental impact. This infrastructure allows manufacturers to operate in a more sustainable manner while boosting operational efficiency.
We also promote circular economy practices by facilitating access to recycling services and encouraging the use of eco-friendly materials. This helps manufacturers minimize waste, improve resource efficiency, and significantly reduce their carbon footprint.
To ensure compliance with local and international ESG regulations, we offer manufacturers guidance and advisory services. This includes promoting initiatives such as the Barjeel Green Building Regulations and the Industrial Technology Transformation Index (ITTI), which provide manufacturers with a roadmap for smarter, more sustainable production practices. These frameworks allow manufacturers to enhance their sustainability and remain competitive in a rapidly changing market.
Additionally, RAKEZ supports innovation in water and energy management through systems like the BacComber System for cooling tower water treatment, which has reduced water usage and chemical reliance, contributing to a greener footprint. Furthermore, we provide sustainability-focused training and mentorship programs to help businesses continuously evolve and stay resilient in the evolving ESG landscape.
With fast-track services and a streamlined regulatory framework, RAKEZ makes it easier for manufacturers to focus on growth and innovation, while fully integrating sustainable practices into their operations.
What are some key trends emerging in the region, and how can businesses position themselves to capitalize on these trends?
Several key trends are emerging in the Middle East, reshaping the business landscape, particularly in manufacturing, technology, and sustainability. Businesses that can adapt and position themselves strategically stand to gain a significant competitive advantage in the region.
Digital transformation is rapidly advancing across all sectors, fueled by technologies such as artificial intelligence, automation, and the Internet of Things. Businesses that adopt these tools to optimize operations, enhance customer experiences, and improve decision-making will be better positioned to thrive. For manufacturers, embracing smart technologies like predictive maintenance, real-time data analytics, and robotics can lead to more efficient production processes and resource management. These digital solutions also enable greater agility in responding to supply chain disruptions or shifts in market demand.
At the same time, e-commerce is booming, driven by changing consumer preferences, increased internet penetration, and improved logistics. Retailers, manufacturers, and service providers are integrating online and offline experiences to reach broader audiences. Businesses that invest in their e-commerce capabilities and streamline logistics to enhance customer convenience will be well-positioned to capitalize on this trend. The growth of e-commerce also opens doors for specialized logistics providers and warehousing solutions.
Sustainability is becoming a central focus, as businesses in the Middle East align with global movements toward greener operations and responsible corporate governance. Governments are encouraging the adoption of ESG practices, and consumers increasingly favor companies that prioritize sustainability. Businesses that invest in eco-friendly infrastructure, sustainable practices, and CSR initiatives will not only contribute to environmental goals but also attract more customers and investors. For manufacturers, embracing circular economy principles and reducing carbon footprints can enhance both efficiency and profitability.
In response to global supply chain disruptions, there is a growing trend towards localizing supply chains. Businesses are seeking to source materials and components locally to reduce dependence on international suppliers and mitigate risks related to logistics and geopolitical instability. Companies that localize their supply chains or form strategic partnerships with regional suppliers will be more resilient and better equipped to manage disruptions. Governments are also supporting local manufacturing and production as part of broader economic diversification efforts, offering incentives and subsidies for businesses that align with these objectives.
Additionally, significant investments in infrastructure projects are being driven by government initiatives aimed at economic diversification and growth. Public-private partnerships are playing a key role in these developments, creating opportunities for businesses to engage in large-scale projects. Companies in sectors such as construction, logistics, energy, and technology can benefit by positioning themselves as key partners in these initiatives, leveraging government support to fuel their growth.
To capitalize on these emerging trends, businesses need to remain agile and proactive. Investing in technology, sustainability, and localized supply chains will be crucial to staying competitive. Collaborating with regional governments, forming strategic partnerships, and adapting to regulatory shifts will also be critical for businesses looking to expand in the Middle East. By aligning with these trends, companies can not only grow but also play a vital role in the region’s long-term economic transformation.
Cover Story
Eid Weekend Getaway: We Got You Covered with Xiaomi’s Latest!
This season is for family, celebrations, and meaningful moments together. Whether you visit loved ones, take a short local trip or enjoy a staycation, Xiaomi’s latest essentials help make the experience smoother and more relaxed.
Designed for comfort, convenience and peace of mind, Xiaomi’s AIoT collection supports the important parts of your day. From getting around easily to staying charged and keeping track of your belongings, these practical tools help you focus on the moments that matter most.
The Xiaomi Pad 8 Series
Whether you’re navigating travel itineraries or keeping the kids entertained during a road trip, the Xiaomi Pad 8 Series offers a cinematic experience on the go.


Its ultra-smooth 144Hz display is perfect for catching up on holiday specials or video calling relatives who couldn’t make it, while the slim design makes it an effortless addition to your weekend bag.
Xiaomi 17 Series

The Xiaomi 17 Series is designed to preserve the spirit of Eid with unmatched clarity. With its advanced Leica optics and the new 1-inch LOFIC sensor on the Ultra, you can capture evening family gatherings and festive lights in stunning detail.
Its long-lasting battery and rapid charging ensure you’re always ready to snap the next portrait or record a heartfelt greeting.

The Xiaomi Watch 5 helps you stay on top of your holiday plans with less fuss. With Google Gemini and Wear OS 6, you can check directions to a family gathering or send greetings using simple voice commands.
Its stainless-steel frame works well with festive looks, while the 6-day battery life helps you stay connected throughout the break.

The Xiaomi UltraThin Magnetic Power Bank keeps your phone ready without adding bulk to your bag or pocket. Light and slim, it attaches easily to your device and provides a dependable charge, so you can focus on photos, messages, and directions instead of searching for a charger.

Xiaomi Electric Scooter 6 Ultra
For short city rides, quick visits, and local outings, the Xiaomi Electric Scooter 6 Ultra is designed to feel stable, smooth, and comfortable.
Its dual-swing-arm suspension and 12-inch tires help create a steady ride, making it a practical option for getting around during the holiday with ease.

Redmi Buds 8 Pro
Whether you are on the move or in a busy home, the Redmi Buds 8 Pro offers a more peaceful listening experience. Smart Active Noise Cancellation reduces surrounding noise, and the triple-mic system keeps calls clear, making it easier to stay in touch with family and friends.
Up to 40 hours of extended battery life ensures uninterrupted listening throughout the day, while fast charging support keeps your music going with minimal downtime. With dual-device connectivity, users can seamlessly switch between devices such as smartphones, tablets, or laptops, making everyday listening more convenient and connected.

Xiaomi Tag
During busy holiday plans, Xiaomi Tag adds an extra layer of security to items you do not want to lose.
Attach it to luggage, strollers or gift bags for peace of mind while you travel or move between visits.
With a battery life of over a year and a durable build, it is a simple way to keep track of what matters and enjoy the holiday with less worry.
Cover Story
The World Order Has Changed! Has Your Technology Governance?

When did you last see geopolitical risk appear as a named line item in your technology governance framework?” This question — posed by Subrato Basu to technology leaders across industries and geographies, and echoed in the conversations Srijith KN has tracked across the CXO community — increasingly divides its audience into two groups. The gap between them is widening, and it reveals a deeper shift: geopolitics is no longer external to technology strategy. It is now one of its defining forces.
The first group — still the majority — treats geopolitical risk as someone else’s problem. It belongs, they assume, to risk officers, government affairs teams, or the audit committee. Technology is their domain; geopolitics is noise in the background. The second group has understood something that the first has not: the boundary between geopolitical risk and technology risk no longer meaningfully exists.

This article is written for both. For the first group, it is a wake-up call — offered in the hope that it arrives before an incident makes the argument more forcibly. For the second, it is an attempt to sharpen a framework and ground it in the operational realities that boards and CXOs are navigating right now. The central argument is this: geopolitical volatility has become a direct, structural input into enterprise technology strategy. Organizations that govern for it with the rigor applied to financial or regulatory risk will be measurably more resilient, more competitive, and more trusted than those that do not.
“Geopolitical volatility is no longer background noise for technology leaders. It is a direct input variable into technology strategy, and the boards that do not govern for it are operating with a critical blind spot.“
The Assumption That Built Our Governance Frameworks Is Broken
For most of the past two decades, a workable assumption underpinned how organisations sourced, deployed, and governed technology: that the global technology ecosystem was broadly open, commercially-driven, and largely apolitical. Hardware vendors competed on specification. Cloud providers competed on price and performance. Procurement teams evaluated suppliers on technical merit. Geopolitical considerations were, at most, a due diligence footnote.
That assumption has been systematically dismantled. The deliberate weaponisation of technology — through trade restrictions, regulatory controls extended beyond national borders, state-sponsored cyber operations, and the calculated use of supply chain access as an instrument of strategic leverage — has fundamentally altered the risk calculus for any enterprise that depends on globally sourced technology infrastructure. What was once a commercially neutral procurement decision is now, in many cases, a geopolitical exposure.
This is not a temporary disruption that will normalise once a particular set of tensions eases. It reflects a durable structural shift in how major powers compete, and in how that competition is increasingly waged through, and against, the technology layer of the global economy. For enterprises operating in markets defined by proximity to active geopolitical fault lines — whether those fault lines are geographic, commercial, or digital — the consequences are not theoretical. They are already reaching enterprise cloud contracts, hardware procurement pipelines, and security operations. From our respective vantage points — practitioner and editorial — the pattern is unambiguous.
“What was once a commercially neutral procurement decision is now, in many cases, a geopolitical exposure. Governance frameworks designed for a different era are systematically unfit for this one.“
Five Fault Lines Running Through the Enterprise Technology Stack
When we map the pathways through which geopolitical volatility translates into technology operational risk, five pressure points emerge with consistency across sectors and geographies. We offer them not as a comprehensive risk register — every organisation’s exposure profile will differ by market, sector, and architecture — but as a diagnostic lens for board and CXO discussion.
a) The Cloud Compliance Trap
The hyperscalers that power the majority of enterprise digital infrastructure operate under regulatory frameworks whose reach extends well beyond their home jurisdictions. Technology access controls and compliance obligations do not stop at national borders. Enterprises with commercial relationships, supply chain connections, or infrastructure footprints that intersect with restricted or conflict-adjacent jurisdictions can find themselves subject to service reviews, contract amendments, or capability restrictions — sometimes with limited notice, and often as a downstream consequence of their vendor’s own compliance posture rather than anything the enterprise has done directly.
The trap is that this exposure is rarely visible until it activates. It can emerge through indirect supply chain adjacency, shared infrastructure configurations, or compliance flags several steps removed from the enterprise’s own operations. CIOs who have mapped their cloud footprint against potential regulatory jurisdiction risk — proactively, not reactively — hold a material governance advantage. Understanding which workloads reside on infrastructure subject to extended regulatory reach is not optional hygiene. It is foundational governance.
b) The Cyber Threat Multiplier
A consistent and well-documented pattern has been established across multiple cycles of geopolitical escalation, recorded in threat intelligence reports published by recognised international cybersecurity research organisations and government security agencies: periods of elevated inter-state tension correlate with increased state-linked cyber activity targeting financial institutions, critical infrastructure, and government-adjacent enterprises in proximate markets. This is not the authors’ independent assertion. It is an observable, documented, and reproducible pattern in the publicly available record.
The structural implication for technology leaders is clear: the cyber threat environment in markets proximate to active geopolitical fault lines is durably more elevated than in geopolitically stable ones, and that elevation intensifies when political temperature rises. The attack surface has expanded materially through the convergence of information and operational technology, the proliferation of AI-integrated workflows, and the broad adoption of connected devices. CISOs who construct their security posture reactively, in response to incidents rather than in anticipation of structural threat conditions, have fundamentally misread the governance mandate their environment demands.
c) The Supply Chain Blind Spot
Most enterprises maintain reasonable visibility into their software supply chains. Very few have equivalent clarity on the geopolitical exposure embedded in their hardware supply chains. Semiconductors, networking equipment, and industrial technology components originate from supply chains subject to trade restrictions and regulatory controls that can translate, under escalatory conditions, into sudden procurement constraints, extended lead times, or mandatory certification requirements creating material operational bottlenecks.
The organizations most exposed are those in active digital transformation or major infrastructure refresh cycles that have never stress-tested their procurement pipeline against a scenario in which specific hardware categories become unexpectedly constrained. The board-level question is not whether this will happen. It is whether, if it did, the organization would have ninety days of operational runway or ninety hours.
d)The Vendor Dependency Risk
Multi-year enterprise software commitments — ERP platforms, data infrastructure, security tooling, AI platforms — are made on the assumption of uninterrupted service from vendors operating in predictable regulatory environments. The regulatory obligations carried by enterprise software vendors headquartered across major technology jurisdictions can, under specific and not implausible circumstances, translate into licence amendments, capability restrictions, or service reviews with limited contractual notice. This risk is amplified, and actively expanding, for software incorporating AI capabilities as those capabilities attract increasing regulatory attention across multiple jurisdictions simultaneously.
Boards approving these investments are, in our view, frequently not receiving the full picture of vendor jurisdiction exposure. Requiring legal and technology leadership to jointly assess this exposure before committing to multi-year agreements is not procedural excess. In the current environment, it is a core fiduciary responsibility.
e) The Talent Dimension
The talent dimension of geopolitical risk is consistently the least visible and the most underestimated. Technology-intensive organisations in dynamic markets draw on internationally mobile specialist talent pools. Sustained geopolitical instability affects those pools in ways that are difficult to predict and slow to reverse: senior professionals reconsider relocation decisions, acquisition pipelines for specialist roles — particularly cybersecurity engineering, AI architecture, and regulatory compliance — tighten, and workforce continuity in critical functions comes under pressure at precisely the moment when those functions matter most.
Resilience against this risk requires proactive investment in local talent pipelines, structured knowledge transfer protocols for critical technology functions, and a workforce continuity discipline that treats geopolitical scenarios as first-class planning variables — not as footnotes in the HR risk register.
“The technologies most exposed to geopolitical disruption are simultaneously the most powerful instruments available to build resilience against it.“
Cover Story
Inside Zoho’s UAE Data Centers!
Playing the Long Game in Cloud Infrastructure, Data Centers, Privacy, Cybersecurity, and Growth in the UAE
The Integrator had an interview with Shailesh Davey, Co-founder & CEO, Zoho, during the official launch of their newly opened data centers in the UAE.
Zoho is on an executing path; as they say, it is a disciplined, long-term regional strategy by deploying and right-sizing data centers in Saudi and the UAE, aligning with global trends in data sovereignty and privacy.
The UAE is a priority growth market fueled by regulatory and business-led digitization, supported by local teams and partners. Customers will see faster performance from local hosting, while flagship products Zoho CRM Plus and Zoho Books lead growth, with rapid regulatory feature alignments.
Zoho currently operates more than 18 data centers globally, with the UAE being the latest addition. From a regional perspective, does the Middle East require more data centers, or are the facilities in the UAE and Saudi Arabia sufficient to support Zoho’s growth plans?
We currently operate two data centers in Saudi Arabia, which primarily serve the Saudi market. In the UAE, we have now established two data centers—one in Dubai and another in Abu Dhabi. These facilities have been carefully right-sized based on our expected growth in the region.
We have been present in this market since 2009, so we have a clear understanding of customer adoption patterns, data usage behavior, and growth trajectories. Based on this data, we have ensured sufficient capacity for the next two to four and a half years. Every six months, our teams review capacity utilization and growth rates. If we see demand growing faster than anticipated, we simply expand further.
This approach isn’t new for us—we’ve been doing this consistently since 2006–2007.
Zoho is widely known for its capital discipline and strong stance on privacy. With increasing global rhetoric around cybersecurity, data sovereignty, and regulations—especially in markets like the UAE—do you believe governments are emphasizing certifications due to a trust deficit with large tech companies, or is this part of a broader global shift?
There are a few important factors at play here. First, some of the world’s largest technology companies have built their businesses by monetizing user data. This is openly acknowledged as part of their business model. While it may be legal, it understandably creates discomfort—especially for governments concerned about the data of their citizens, and for individuals who often accept terms and conditions without fully realizing what they are agreeing to.
Second, we are now living in a rapidly evolving geopolitical environment. The shift toward a multipolar world has accelerated significantly over the last couple of years. In this context, it is only practical for governments to introduce regulations that ensure clarity around where data resides, how it is handled, and whether companies are compliant with local laws.
From Zoho’s perspective, this has always aligned with our philosophy. Wherever we set up data centers, we comply fully with local regulations and data sovereignty requirements. Certifications and compliance are simply proof points of that commitment.
Zoho has seen strong growth in the UAE. Which flagship products are driving this momentum, and how does the establishment of local data centers translate into tangible benefits for businesses in terms of innovation and performance?
Let me start with the impact of the data centers. The most immediate and visible benefit is speed. Earlier, customer data was being served from the US, which meant latency due to the physical distance. With local data centers in the UAE, response times are significantly faster. This directly improves user experience, in addition to meeting security and compliance requirements.
In terms of products, our fastest-growing solution in the UAE is Zoho CRM Plus. For any business, sales is a critical function, and CRM Plus is a comprehensive, customer-facing suite that supports sales, marketing, customer support, service, and even project management.
The second major growth driver is Zoho Books, which is widely used by finance and accounting teams. With increasing regulatory requirements around accounting, compliance, and e-invoicing in the UAE, Zoho Books helps businesses stay compliant while maintaining accurate and transparent financial records.
Given the pace at which regulations are evolving, especially in areas like e-invoicing, our local presence allows us to respond very quickly. We see significant long-term potential for both CRM Plus and Zoho Books in this market.
One of Zoho’s recent consumer-focused initiatives Aaratai application has gained strong traction in India and has generated a lot of discussion. Do you see similar B2C-led innovations helping Zoho reach a wider audience in the UAE as well? Could we see such solutions being developed or localized for this market?
This has been an interesting experiment for us. What we’ve essentially done is take the technology we built for the B2B world, adapt it, and make it accessible to B2C users. That’s how this particular app was born, and it received strong tailwinds in the Indian market.
Interestingly, due to the large Indian diaspora in the UAE, adoption naturally extended here as well. Our immediate focus is to ensure that the product is reliable, feature-rich, and delivers long-term value to users.
Once we are confident that the model works at scale, we will look at expanding into other markets where there is strong synergy. Markets with a significant Indian diaspora are a natural starting point, and Europe is high on that list.
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