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Key Business Trends for 2025: AI Integration, Workforce Evolution, and Sustainable Strategies in Organisations

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Trends for 2025

By Professor Fiona Robson, Head of Edinburgh Business School and School of Social Sciences, Heriot-Watt University Dubai

In 2025, the key trend is likely to be the development of further and wider uses of artificial intelligence within organisations, moving beyond organisations with an existing focus on technology. Obviously, the level of usage of AI will depend upon sectors and organisations but it is likely that uptake will continue to grow – and to diversify into areas or sectors that may not have previously been identified as logical places for AI.

Organisations will need carefully constructed communication strategies which can emphasise the benefits of AI and reassure stakeholders that it is not intended to completely remove humans from the organization. Some new roles are likely to be generated as well as some existing ones that need to be modified. A lot of AI tools still require some human intervention so staff may need to learn to work in a different way. Of course, change is always met with some apprehension and this may lead to a turnover of some staff, this isn’t always a bad thing as new staff may bring new expertise and ideas.

Where roles are being adapted organisations must invest in providing appropriate training and development for their employees. This will shorten the length of time before a positive impact may be seen from the new ways of working. It also needs to be acknowledged that the amount and focus of the training and development may be diverse across the organization. It is important that employees are confident and competent.

I expect the market for people who are highly skilled in the development of AI to become even more valuable within the marketplace so recruitment may need significant investment.  This could include ‘golden hellos’ as well as generous overall reward packages. However, organisations do not have endless budgets and should build in a buffer zone – perhaps linking reward to an extended time period. They may also consider the conditions of penalties if leaving within a specified time period, particularly if they are likely to move to direct competitors. Existing employees may also become particularly attractive to competitors so staff retention will be critical and may include financial and intrinsic elements.

Technology will continue to offer new ways of working that will need to be evaluated by organisations to understand the potential advantages and disadvantages. Behind this decision is organisations’ approaches to how their organization is operating on a day-to-day basis. For some, hybrid working remains in place, to try and get the benefits from both office and from home. Understanding the needs of employees can help to shape strategies that will work for both parties.

Every year organisations benefit from cohorts of students fresh from universities who have the latest knowledge and skills which may not already be present in the organization. There is a real opportunity here for organisations to be more strategic in their relationships with universities so that there are mutual benefits around student employability. Obviously fresh graduates won’t know anything and everything, but their mindsets often give an alternative way of thinking about things which can be valuable.

Flexibility will remain a valuable tool for recruitment and retention, and this moves beyond hybrid working. Flexible reward programmes enable organisations to give employees the benefits that are most valuable to them. This could include opportunities to buy or sell annual leave or receive a higher education allowance for their family members. Traditionally many organizations haven’t formally assessed the effectiveness or popularity of different reward options, so this is an area for contemplation. I would hope that some organisations might invest in their existing employees to undertake degree level study as this can be beneficial for all parties.

Sustainability is expected to stay high up on the agenda but also to move into a deeper dive and not just focus on the surface level issues. Organisations will be thinking about how they can become sustainable in the ways that they operate and encourage their key stakeholders to do the same. Awareness of the UN’s sustainable development goals is on the rise and organisation’s may wish to focus on some of the most meaningful and relevant to their business. Organisatons will be aware that consumers are far more educated than they used to be in terms of environmental and sustainable practices and use this to aid their decision making when procuring products or services. To make a real impact, organisations need to move beyond informing their staff about what is happening in relation to sustainable and environmental issues. Colleagues should have opportunities to offer their ideas.

It is likely that Government’s will also increase their focus on sustainable and environmental issues, and this may be in the form of formal requirements but also in offering support to organisations who wish to make changes to support this agenda. Having a seat at the discussion table could be advantageous in trying to influence policy and be recognized for good practice.

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StashAway broadens private market access for UAE-based HNWIs amid strong growth

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High-net-worth investors now account for over 75% of UAE deposits, and StashAway is responding with new semi-liquid portfolios that broaden access to private markets.


StashAway, a wealth management platform, is offering UAE-based high-net-worth individuals (HNWIs) greater opportunities to build long-term wealth through private markets1. The move follows a year of strong growth among its high-net-worth clients, with this segment driving over 75% of its growth in the UAE over the past 12 months.

The new semi-liquid offerings – private infrastructure and private equity portfolios – are managed by Hamilton Lane, a global private market specialist with over US $956 billion in assets under management. With these portfolios, investors will benefit from significantly lower minimums, lower fees, and monthly liquidity, providing flexibility than traditional funds typically lack.

StashAway’s momentum reflects a broader trend: Nearly 10,000 new millionaires are expected to arrive in the UAE by the end of 2025. As the country continues to attract global wealth, its wealth management landscape is becoming increasingly digital, with growing demand from affluent investors for alternative investment opportunities.

Increasing demand for private market investment opportunities

Globally, private markets are reshaping the investment landscape, with the number of publicly listed companies declining significantly over the past 25 years. Recent data revealed there are just 2,800 public companies, compared to 18,000 private businesses with annual revenues above US $100 million in the United States. This disparity underscores that opportunities to build wealth will increasingly be found in private markets, both in the US and worldwide.

With StashAway’s expanded private market offering, UAE-based HNWIs can tap into these growth opportunities. Clients can now access private infrastructure and private equity – an asset class with target net annual returns of 10-12%2.

Michele Ferrario, Co-founder and CEO, StashAway comments, “We’ve seen tremendous demand from high-net-worth investors who value the transparency and unbiased wealth advisory that we offer. Now, we’re bringing that same trusted experience to private markets, making it simple for investors to access high-quality, institutional-class opportunities.”

In line with StashAway’s existing private markets offering, both portfolios have significantly lower minimums and fees compared to private banks. While private banks often charge up to 3.5% in total management fees, StashAway clients pay a management fee as low as 0.5%. Unlike traditional private market funds with 10 to 15 year lock-ups, StashAway’s new portfolios allow investors to access their capital after a short initial lock-up period – offering greater flexibility as their financial goals evolve.

Raaed Sheibani, UAE Country Manager, StashAway adds, “A diversified portfolio with exposure to private markets is vital for high-net-worth investors seeking to build long-term wealth. But many clients tell us that high minimums and long lock-ups of traditional private market funds make it hard to get started or maintain the right allocation. We’re committed to making these opportunities more accessible. Our semi-liquid offering does exactly that – providing flexible access without tying investors into multi-year lock-ups.”

Both portfolios offer multi-manager & sector diversification through a single investment. The Private Infrastructure portfolio provides exposure across sectors such as energy, transport, digital networks, and utilities. The Private Equity portfolio is diversified across private equity life stages, geographies, and vintages.

Historically, both asset classes have outperformed public equities, while simultaneously experiencing lower volatility. As an example, a 10% private infrastructure allocation to a traditional 60/40 portfolio from 2014 to 2024 would have increased returns by 5.3% and reduced volatility by 10.6%. They are therefore essential to strengthening long-term portfolios.

These portfolios reflect StashAway’s broader commitment to simplifying access to the best investment solutions. They expand the platform’s suite of HNW offerings, which also includes Private Credit and unbiased wealth advisory for StashAway Reserve clients.

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EDB’s New Documentary Puts the Human Face on the UAE’s Economic Transformation

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Emirates Development Bank (EDB), the UAE’s leading national development bank driving economic diversification and industrial growth, has premiered its groundbreaking documentary, The Multiplier Effect, at an exclusive VIP screening at Cinema Akil. The film marks a new chapter in financial storytelling, highlighting the inspiring human stories behind the nation’s economic transformation.

Developed in partnership with the Ministry of Industry and Advanced Technology (MoIAT)’s ‘Make it in the Emirates’ initiative and the Ministry of Economy and Tourism’s ‘Startup Capital of the World’ national initiative, the documentary offers an intimate look at how strategic support creates a ripple effect of progress across society. It follows the inspiring stories of three entrepreneurs who, with EDB’s support, have overcome immense personal and professional challenges to build businesses in the UAE. By showcasing these real journeys of resilience and innovation, the film aims to inspire the next generation of entrepreneurs to take bold steps in building the UAE’s entrepreneurial nation.

Through a partnership with STARZPLAY, the documentary will be streamed to audiences across the region, with its public launch set for December 2nd, a tribute to the UAE’s visionary leadership and national spirit.

The premiere was attended by representatives from the Ministry of Industry and Advanced Technology, the Ministry of Economy and Tourism, and other government partners, as well as senior executives from STARZPLAY, alongside EDB partners from the public and private sectors, entrepreneurs from the industrial ecosystem, and leading media representatives.

H.E. Ahmed Mohamed Al Naqbi, Chief Executive Officer of Emirates Development Bank, said: “The Multiplier Effect highlights the people and ideas driving the UAE’s economic transformation. At EDB, our mission is straightforward: when we finance growth, the nation grows. Every business we support contributes to jobs, innovation, and long-term value for the country. This film shows that impact clearly. By backing ambitious founders and working closely with our government and partners, we are strengthening the foundations of a diversified and future-ready economy.”

As the UAE’s national development bank, EDB plays a critical role in advancing the country’s economic diversification agenda and supporting the National Strategy for Industry and Advanced Technology. The documentary highlights how EDB’s support and financing in priority sectors, including advanced technology, food security, and healthcare, is creating a powerful multiplier effect that drives economic growth, job creation, and self-sufficiency.

H.E. Abdulaziz Al-Nuaimi, Assistant Undersecretary for Entrepreneurship and the Economic Affairs Regulatory Sector, Ministry of Economy and Tourism, said: “The UAE’s vision for economic development is fundamentally people-centric. We measure success not only by outputs, but also by the human spirit and resilience — the founders who take risks, innovate, and shape new industries. This same vision lies at the core of the ‘Startup Capital of the World’ campaign. It is not just about numbers or rankings; it is primarily about fostering a culture where entrepreneurship becomes a natural and celebrated path for the UAE’s youth. When government, financial institutions, investors, and industry work seamlessly together, entrepreneurs gain the confidence to take bold steps. The stories featured in this film show exactly what that ecosystem makes possible, and how it inspires many more to contribute to a diversified, future-ready economy.”

The documentary features:

  • Rashid Al Sulmi, the founder of SULMI, who risked his family’s legacy to build the UAE’s first electric motorbike from scratch in his garage. SULMI is a graduate of the Make it in the Emirates Accelerator, launched in partnership with MoIAT earlier this year at the Make it in the Emirates 2025 event.
  • Bodour Al Tamimi,the founder of Pure Soil, a mother who turned her battle with autoimmune disease into a thriving organic food business, proving that world-class, healthy products can be made in the UAE. Pure Soil is also a graduate of the Make it in the Emirates Accelerator.
  • Hiba Orfahli, a cancer survivor who, just weeks before her wedding, found hope in a pioneering, scarless surgical procedure at Oriana Hospital in Sharjah – a healthcare facility supported by EDB – enabling her to start a family.

Since launching its strategy in 2021, EDB has provided more than AED 22.6 billion in total financing, created over 38,000 jobs, and contributed over AED 10 billion to the UAE’s industrial GDP.

Beyond financing, EDB plays a pivotal role in building a thriving entrepreneurial ecosystem that empowers businesses to scale and succeed. Through initiatives like the AGRIX Accelerator and Make it in the Emirates Accelerator, EDB provides entrepreneurs with strategic mentorship, technical expertise, market access, and connections to a network of partners and resources. This holistic approach ensures that entrepreneurs and growing businesses receive not just finance, but the comprehensive support needed to transform ambitious ideas into globally competitive enterprises that drive the UAE’s industrial future.

Beyond documenting success, “The Multiplier Effect” serves as a powerful call to action for aspiring entrepreneurs across the UAE and beyond. Each story demonstrates that with the right support, determination, and ecosystem, ambitious ideas can transform into world-class businesses that create jobs, advance industries, and inspire others to pursue their entrepreneurial dreams. “The Multiplier Effect” will be available for public viewing on December 2nd. EDB encourages all media partners to embed the full documentary to share these inspiring stories with the world and fuel the entrepreneurial spirit that is building the UAE’s future.

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PRIVATE EQUITY, VENTURE CAPITAL & ALTERNATIVES: DUBAI’S SHIFT IN ASSET ALLOCATION

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A close-up photograph of a partially obscured electronic money transfer slip, showing the name of the sender, the receiving bank's name, and a blurred handwritten signature, often used in online fraud attempts.

Attributed to: Shivansh Rachit, Founder and Chairman at Hedge & Sachs Financial Consultations

Dubai is accelerating into a new phase of capital strategy, where private equity, venture capital, private credit, and alternative investments are reshaping how institutional and private wealth investors build long-term portfolios. Over the last two months, a surge of policy announcements, DIFC reports, and private markets activity has signalled a decisive shift: alternatives are no longer supplementary, they are becoming central to Dubai’s investment landscape.

Dubai’s Private Wealth Ecosystem Expands

A major inflection point came with the DIFC Future of Alternative Investments Report, which revealed that 52% of regional HNWIs increased their allocations to alternatives in 2025, seeking stronger yield, inflation-resilience, and diversification.

The report highlights that Dubai now sits at the crossroads of a US$20 trillion global alternative asset opportunity, with inflows from Europe, Asia, and Africa accelerating throughout October and November.

Dubai’s regulatory clarity, tax efficiency, and reputation as a global wealth hub continue to attract institutional investors and family offices who are shifting their asset base to the DIFC.

Private Equity: Deal Pipelines Strengthen Across Growth Sectors

Private equity activity has expanded in late 2025, with new regional and global funds establishing structures in the DIFC. The strongest flows are seen in sectors such as clean energy, logistics, healthcare, and AI-driven enterprises, all highlighted during Dubai’s October private markets briefings.

Fund managers are not only deploying capital in the UAE; they are anchoring their global PE operations in Dubai, citing a stable regulatory environment and seamless access to emerging markets across the Middle East and Africa.

Private Credit: The Fastest-Growing Alternative in the UAE

Private credit has surged as companies across the GCC seek non-bank financing. At the Dubai Fixed Income & Alternatives Conference in October 2025, investors highlighted private credit as one of the strongest performing alternative asset classes this year.

Higher yields, lower volatility, and asset-backed structures are pushing wealth managers to rebalance portfolios away from public markets. As global banks tighten lending conditions, Dubai’s private credit ecosystem is scaling rapidly, attracting global institutional capital.

Venture Capital: Maturing Despite Global Slowdowns

While global VC markets remain cautious, the UAE continues to grow its venture landscape. New VC licensing frameworks introduced in late 2025 have made the DIFC a preferred destination for global funds.

Founders from Europe and Asia are relocating to Dubai due to stronger capital availability, tax advantages, and access to regional growth markets. Fintech, AI, Web3, healthtech, and cloud-infrastructure startups are securing the majority of new funding rounds.

Infrastructure, Real Assets & The Rise of Long-Term Alternatives

Investors are increasing allocation to infrastructure funds, digital assets, renewable energy projects, and logistics hubs are all viewed as inflation-resistant and high-duration investments.

The UAE’s national energy transition strategy and regional megaprojects (transport, logistics, decarbonisation) make infrastructure and hard-asset investments highly attractive for pension funds, sovereign investors, and UHNW families.

Regulatory Strength: DIFC as a Global Alternatives Hub

What distinguishes Dubai’s alternative asset surge is not just investor appetite, it is the regulatory ecosystem accelerating it.

During October and November, the DIFC expanded its regulatory pathways for private funds, alternative asset vehicles, and cross-border structures. Global wealth platforms highlighted Dubai as one of the world’s most sophisticated jurisdictions for private markets, offering governance clarity, secure fund domiciliation, and international interoperability.

This regulatory sophistication is reinforcing investor confidence, drawing in new global GPs, private credit platforms, and venture firms.

A Structural Shift in Portfolio Strategy

Over the past few months, the message from Dubai’s financial ecosystem has been consistent and clear: the future of wealth in the UAE is alternative-led.

Traditional stocks and bonds remain relevant, however they are no longer the core of portfolio construction. Instead, private equity, private credit, venture capital, infrastructure, and real assets are becoming the foundational instruments of long-term investing.

As Dubai strengthens its regulatory architecture, expands ecosystem depth, and attracts global capital flows, the emirate is positioning itself as one of the world’s leading hubs for alternative assets where sophisticated capital strategies and future-focused portfolios converge.

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