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Growing prominence of chat-based user interface in financial apps

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Whizmo

With convenience at the heart of modern living, financial apps and mobile wallets are reshaping how we manage our money. As consumer demands drive innovation, these digital financial solutions are experiencing unprecedented growth.  Empowering users to manage their finances seamlessly, these platforms eliminate the need for lengthy and complex procedures. Amid this digital transformation, the spotlight increasingly falls on chat-based user interfaces (UIs) — a game-changing feature designed to enhance navigation and simplify interactions for users from all walks of life. Backed by advanced technology, chat-based UIs are redefining how financial services are accessed, bringing a blend of ease and efficiency to an ever-demanding market.   

Chat-based interfaces come in a variety of forms, each tailored to specific needs and user preferences. From conversational and pre-defined flows to hybrid, visual, voice-based, and even gamified or AI-driven personalized bots, these interfaces are as diverse as the users they serve. Service providers often customize these variants to align with the target audience or an app’s larger user base, ensuring relevance and accessibility.

A chat-based user interface is no longer a mere enhancement but a critical feature that fosters customer experience and optimizes user engagement, especially in the sphere of mobile money solutions. They serve as virtual guides, simplifying complex features and services into intuitive interactions. For early adopters, regardless of their educational background, technical expertise, or level of understanding, these interfaces are indispensable tools, fostering financial inclusion. They transform the user experience by offering clear, easy-to-follow guidance for every transaction, creating transaction records, and making financial management as effortless as chatting with a friend. Additionally, automation of chat-based interfaces significantly enhances the value of financial apps, streamlining the user journey and improving overall efficiency. Automation also empowers apps with a broad spectrum of capabilities, from facilitating customer service to delivering instant support.   

These systems can handle queries related to transactions, account balances, payment options, and various other financial services, reducing the need for manual intervention. Moreover, companies can integrate chatbots with video and voice assistants, messaging apps, and other communication channels to provide a seamless user experience. By employing conversational prompts, chat-based systems ensure that users input accurate information, minimizing errors during essential operations like fund transfers. This blend of automation and user-centric design transforms financial apps into reliable, hassle-free tools for everyday financial management.

Another significant advantage of chat-based UI is the availability of 24/7 support, which ensures users always have access to assistance whenever they need it. A platform that provides a seamless, intuitive experience—where users can comfortably navigate between tabs—often becomes their preferred choice for financial management. Moreover, multilingual chat options are further revolutionizing how financial apps connect with diverse audiences, breaking down language barriers and catering to individual preferences.

For fintech businesses, chat-based interfaces are also a cost-effective solution. They can handle a high volume of queries simultaneously, eliminating interruptions and reducing their reliance on human agents. A faster response time leads to improved customer satisfaction, as clients are more likely to engage with services that promptly address their concerns. Research also highlights that AI chatbots can save businesses considerable time and operational costs. However, while automation reduces dependency on people, it is not a complete replacement, as human intervention remains essential for complex or sensitive inquiries. This balance between automation and human expertise makes chat-based interfaces a powerful tool for both individual users and businesses.  

One such example is Whizmo, an all-in-one financial app in the UAE, which exemplifies this trend with its streamlined system designed to deliver simplicity and efficiency. Its comprehensive dashboard consolidates all features, while an intuitive chat-based interface enables users to access Whizmo’s digital financial services without navigating through multiple pages. This conversational approach facilitates quick, seamless transactions, making specific functionalities easily accessible.   

Eric Karobia, Chief Executive Officer, Whizmo, highlights the significance of this innovation, stating, “Today, financial apps are increasingly relying on chat-based navigation systems as they seamlessly combine engagement and simplicity, greatly improving the user experience. At Whizmo, delivering an exceptional user experience is our priority. We have designed the app’s navigation to be intuitive and user-friendly, ensuring seamless interactions for all users.”  By adopting such advanced features, Whizmo continues to set new standards in enhancing user satisfaction and redefining the usability of financial apps.

The UAE’s investments with focus on advancing technologies and mobile money services has not only strengthened economic productivity but also elevated the nation’s digital quality of life across various sectors, paving the way for a cashless society within the country. With its range of innovative features, an app like Whizmo is uniquely poised to support this vision and contribute to the UAE’s overall growth by empowering individuals and businesses, whether banked, unbanked or underserved.

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Financial

Abu Dhabi-Based Asif Aziz Will Illuminate London’s West End with Ramadan Lights for Fourth Year, Expanding Global Cultural Impact

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Abu Dhabi–based businessman and philanthropist Asif Aziz, Founder of Criterion Capital, continues to set the benchmark for large-scale public programming as his landmark Ramadan Lights London initiative returns for a spectacular fourth edition.

Having launched Western Europe’s first-ever aerial Ramadan lights in 2023, Aziz has permanently reshaped the cultural landscape of London. What began as a groundbreaking concept has since evolved into a globally-recognised, free, annual celebration delivered for civic good, placing the values of Ramadan at the heart of one of the world’s most influential cities.

Delivered through Aziz’s charity, The Aziz Foundation (Registered Charity: 1169558), Ramadan Lights London demonstrates values-led leadership at scale, showing how faith, culture and community can intersect to create lasting social impact.

At the heart of the programme is the flagship aerial lights display along Coventry Street: a pioneering installation of more than 30,000 sustainable LED lights arranged in intricate geometric patterns inspired by Islamic art, with motifs representing suhoor and iftar.

The 2026 programme will open with a high-profile switch-on ceremony, with the lights activated by Sir Sadiq Khan, Mayor of LondonRahima Aziz BEM, Trustee at The Aziz Foundation, and Adil Ray OBE, actor and broadcaster, in the presence of senior public leaders, distinguished cultural figures, ambassadors and international dignitaries. The display will remain illuminated until 18th March 2026, before transitioning to Eid Lights through to 24th March 2026.

A selection of artworks featured in Shared Light – central London’s first interfaith art exhibition. Left: Rooh-e-Bhag (Soul of the Garden) (2025) by Mohamad Aaqib Anvarmia. Centre: Hospitality of Abraham – After Rublev (2025) by Meg Wroe. Right: Mettavihari (2025) by Colin Panrucker

This year will also see the launch of Shared Light – central London’s first interfaith Ramadan art exhibition – bringing together artists of all faiths and backgrounds whose work is inspired by the values of Ramadan. The exhibition will be unveiled by the Deputy Lord Mayor of Westminster and hosted at Aziz’s Zedwell hotel at Piccadilly Circus, reinforcing culture’s role as a bridge between communities in one of the world’s most iconic city centres.

Ramadan Lights London will also welcome back Ramadan Delights, London’s first curated iftar food trail, introduced by Aziz in 2025 and now firmly established as a district-wide West End experience. The trail brings together leading international brands and heritage institutions – including Fortnum & Mason, 1 Leicester Square Rooftop, PizzaExpress and Shake Shack- offering special menus, exclusive offers and halal-friendly dining while supporting local businesses and the economic vitality of the area.

This year, the initiative is further strengthened through a partnership with Centrepoint, the UK’s leading youth homelessness charity, reflecting a shared commitment to social mobility, economic empowerment and supporting disadvantaged young people.

Commenting on the programme, Asif Aziz said: “Ramadan Lights London reflects how the values of Ramadan – generosity, reflection and empathy – can contribute meaningfully to civic life. It is about thoughtful engagement and creating shared experiences that strengthen communities and endure over time.”

Beyond Ramadan Lights London, Aziz’s wider philanthropic work continues to deliver impact. Since 2015, The Aziz Foundation has awarded over 750 scholarships, supported more than 100 media internships, and delivered extensive mentorship programmes across key industries. Aziz is also leading the regeneration of Criterion Capital’s Grade II-listed London Trocadero, transforming the landmark into a 1,000-capacity mosque and community centre – a long-term investment in cultural and faith infrastructure in a major global city.

Alongside his charitable endeavours, Aziz is establishing a scalable, world-class co-investment platform in Abu Dhabi, working with UAE institutions to deploy capital into transformative urban and living-sector opportunities across Europe and the Middle East, with a continued focus on sustainable social outcomes.

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ENOVATE AND COBI LAUNCH LARGE-SCALE AI-POWERED DIGITAL PAYMENT INFRASTRUCTURE

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eNovate, a subsidiary of eFinance Investment Group, and Cobi, a UAE-headquartered AI-native customer intelligence platform, today announced the integration of Cobi’s AI-powered intelligence infrastructure across its digital payment ecosystem to redefine how young people across Egypt engage with digital financial services. Enabled through Mastercard’s Engage programme, the partnership combines eNovate’s digital payments product suite and Cobi’s AI-powered engagement platform to give financial institutions a new level of intelligence, personalisation, and behavioural insight across their customer base. As the MENA region emerged as a global hub for financial services innovation in 2025, fuelled by government initiatives and rapid digital payments growth, the focus is shifting toward AI-powered engagement and intelligence at scale.

The collaboration begins with the Rize app, eNovate’s flagship digital wallet, where Cobi’s intelligence layer will power real-time personalisation for Egypt’s youth segment. With 85% of people across MENA already using at least one emerging payment method, this allows banks and fintechs to better understand spending behaviours, identify friction, and deliver timely product interventions that drive activation, loyalty, and long-term customer value. The capability will extend across eNovate’s broader digital payment services, forming Egypt’s first large-scale AI-driven portfolio management infrastructure.

With the MENA region’s AI in financial services market projected to reach $4.7 billion by 2032, underscoring the scale of opportunity for intelligent, data-driven payment infrastructure across the region. At the core of the partnership is Cobi’s behavioural AI engine, which builds deep context on how users engage, identifies patterns, and recommends or triggers next-best-actions across acquisition, activation, and retention journeys for customers combining it with eNovate’s role as a central payments and digital services provider to Egypt’s banks, telcos, fintechs, merchants, and government-linked entities, the collaboration marks a major step toward intelligent, personalised financial experiences across the country.

Nashwa Kamel, CEO of eNovate, explained: “eNovate is committed to enabling banks & financial institutions with modern, data-driven capabilities. Partnering with Cobi allows us to introduce real-time intelligence into every digital wallet and payment experience we support, starting with the youth-focused Rize app. This collaboration strengthens our mission to provide Egypt with the most advanced and responsive payment infrastructure that provides insights into spend behaviour, helping banks & financial institutions to spot inefficiencies, optimize costs, and make smarter, data-driven decisions. By turning raw spend data into strategic intelligence, businesses can anticipate trends, strengthen supplier relationships, and accelerate sustainable growth.

Darren Edmund, CEO of Cobi, highlighted: “Our partnership with eNovate represents a fundamental shift in how digital payment infrastructure operates. By embedding Cobi as the intelligence layer across eNovate’s ecosystem, we are enabling banks and financial platforms to move beyond static transaction processing toward real-time, adaptive systems that understand and respond to user behaviour instantly. This allows institutions to personalise at scale, optimise portfolio performance, and build deeper, longer-lasting customer relationships. We’re glad to have had Mastercard’s Engage programme support this collaboration.”

Looking ahead, the partnership will extend toward agentic payment experiences, where AI not only analyses user behaviour but autonomously recommends or initiates actions that improve financial outcomes, ushering in a new era of intelligent and proactive financial services across Egypt. The initial deployment begins in Q1 2026, with expansion planned across additional eNovate-powered platforms and regional markets.

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UAE ATTRACTS $40BN IN FDI AMID GLOBAL UNCERTAINTY, NEW REPORT SUPPORTED BY QASHIO REVEALS

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As geopolitical tensions, de-globalisation, and economic uncertainty reshape global capital flows, the United Arab Emirates (UAE) is consolidating its position as one of the world’s most trusted and resilient financial gateways, according to a new report by Emerging Markets Intelligence & Research (EMIR), supported by Qashio.

The report, ‘Mapping the UAE’s Role as a Global Financial Gateway’, highlights how the UAE is attracting high levels of foreign direct investment and financial activity at a time when capital is retreating from many traditional markets.

Foreign direct investment into the UAE doubled to $40 billion (between 2019 and 2024), reaching record levels even as global FDI stagnated. In 2024, FDI accounted for 40% of the UAE’s gross capital formation, compared to just 4.3% across developed economies, underscoring the country’s growing role as a destination for long-term, trust-led capital.

The scale of activity is accelerating rapidly. The UAE recorded 1,362 FDI projects in 2024, representing a 350% increase since 2020, while assets under management in the Dubai International Financial Centre (DIFC) reached $700 billion, growing 58% year-on-year.

According to the report, the UAE’s ability to benefit from global realignment is closely linked to its neutrality, regulatory clarity, and institutional agility.

“The UAE is actually benefiting from the de-globalisation and the geopolitical reorientation of major power blocks. It doesn’t have adversaries, so is able to build economic ties with everyone. The speed with which the government has been able to adapt to and anticipate the new situation is remarkable,” the report notes.

Beyond capital inflows, the research also points to the UAE’s expanding role as a transaction and payments hub, supported by modern financial infrastructure, strong compliance frameworks, and growing confidence among global businesses managing cross-border activity from the region.

From Qashio’s perspective, the UAE’s rise as a financial gateway reinforces the importance of secure, transparent, and compliant financial operations for businesses operating in an increasingly complex global environment.

“As capital flows become more fragmented and regulated, trust and control are no longer optional — they are foundational,” said Armin Moradi, Founder and CEO of Qashio. “Businesses operating from the UAE need full visibility over spending, strong compliance with Central Bank guidance, and the ability to act on financial insights in real time. This report reflects why the UAE has earned global confidence — and how organisations can operate responsibly within that ecosystem.”

The findings position the UAE not only as a safe destination for capital, but as a jurisdiction capable of supporting long-term growth across finance, trade, technology, and digital assets — at a time when global businesses are reassessing where and how they deploy resources.

To learn more about how the UAE is consolidating its role as a trusted global financial gateway and what this means for businesses navigating today’s fragmented capital landscape download the full report here.

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