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Future Hospitality Summit – FHS World 2025 to mark 20 years in the UAE

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FHS

After another record event in 2024, Future Hospitality Summit – FHS World, will return to Dubai from 27-29 October 2025 for what will be a milestone event for organisers The Bench, marking 20 years in the UAE for the region’s leading hospitality and tourism investment event, previously known as AHIC.

FHS World 2024 saw a record 1,596 attendees representing 735 companies from 60 countries, of which over 550 were women faciliated by the organiser’s #FHSWomenPower initiative.

The FHS World Advisory Board convened in Dubai last week to discuss and shape the vision and agenda for this year’s event. The Advisory Board comprises some of the hospitality industry’s most prominent leaders, including Anthony Costa, Head of Hospitality & Lifestyle, Candy Capital; Marc Dardenne, Chief Executive Officer, Modon Hospitality; Amit Arora, Chief Executive Officer, Arada; Dinky Puri, Founding Partner, Eagle Wing; Othmane Jabri, Principal, Real Estate and Hospitality (Investment), Investment Corporation of Dubai; Nicolas Mayer, Partner, Global Industry Leader Tourism, PwC; Philipp J. Klohr, Senior Vice President, Mubadala Investment Company; Jeff Tisdall, Chief Business Officer Accor One Living, Global Head of Mixed-Use, Ahmed Nazim, Managing Director, Maldives Fund Management Corporation; Aboudi Asali, Executive Vice President, Hotels & Hospitality MENA, JLL, and Saahil Lalit, Vice President | Lodging Development EMEA, Marriott International.

Jonathan Worsley, Chairman of The Bench, said: “This will be a very exciting year for us as we celebrate our 20th anniversary in the UAE, and at Madinat Jumeirah where it all began in 2005, and we’re thrilled to have Jumeirah as our Host Sponsor again to mark this milestone moment.”

Thomas B. Meier, CEO of Jumeirah, said: “It’s a pleasure to once again sponsor and host FHS World at Madinat Jumeirah, marking the summit’s 20th anniversary in the UAE. This milestone reflects both the summit’s growth and Dubai’s transformation into a global tourism and hospitality hub. As Dubai’s homegrown luxury hospitality brand, Jumeirah shares a parallel story, having redefined luxury hospitality with Jumeirah Burj Al Arab in 1999 and grown into a global brand that offers distinctive and purposeful experiences in destinations designed to inspire.  We look forward to welcoming global hospitality and investment leaders as we shape the future of our industry.”

FHS World will focus on the global transformation of the hospitality industry in a changing world. Content tracks will include key topics such as, global economic trends impacting hospitality, new business models in hospitality, ESG and sustainable tourism, as well as the future of hospitality investment, lifestyle hospitality & well-being, and hospitality spaces. In addition, there will be sessions on hospitality investment opportunities in Africa, Europe and Asia as part of the programme.

Delegates can look forward to the usual strong debate, dealmaking and networking that FHS is known for, along with its many immersive features such as the TenX Leadership Talks, Roundtable Discussions, Country Pavilion Showcases, the Branded Residences Forum, Sustainable Hospitality Challenge student competition and ESG Lab.

FHS is firmly established as the leading event of its kind in the region, with two growing, annual events that underpin the unprecedented expansion of the Middle East’s tourism offering. The Bench itself is also growing in line with FHS’s expansion. Olja Nicholl has joined as Head of Sales for FHS World, as part of the company’s multi-cultural, highly experienced team.

This year, FHS Saudi Arabia takes place from 11-13 May at the Mandarin Oriental Al Faisaliah in Riyadh, followed by FHS World from 27-29 October 2025 at Madinat Jumeirah in Dubai.

Hospitality

MaltLive Dubai 2025 sets a Guinness Record for a Masterclass in the UAE

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Over the course of two exhilarating days on February 21 and 22, MaltLive Dubai 2025 attracted more than 6,000 enthusiasts and close to 95 renowned distilleries and paid a tribute to the passion and the labor of men and women who selflessly toil day in and day out to create a near perfect harmony of fine flavors and a deeply spiritual experience!

Embracing a spirit of innovation and cultural fusion, MaltLive Dubai 2025 offered a vibrant mix of immersive experiences designed to ignite passion and curiosity among connoisseurs and industry experts alike.

Nearly 500 global brands showcased their finest expressions, providing attendees with unparalleled opportunities to interact with master distillers, blenders, and brand ambassadors.

 A dedicated VIP Lounge allowed guests exclusive access to prestigious new releases, single casks, limited editions, and independent bottlings.

The Cigar Park provided a refined setting for aficionados to explore premium cigar craftsmanship while the Food Arcade delivered a gastronomic adventure with multinational cuisine paired with the rich, complex flavours on display. An outdoor stage, alive with live performances and a live cricket telecast, rounded up the entertainment ensuring that every moment was as engaging as it was memorable.


The festival’s innovative and reimagined avatar was highlighted by three marquee initiatives that set it apart from previous editions:

  • In an unprecedented masterclass session held on February 22, MSA Events FZCO, in collaboration with BenbeculaDistillery, orchestrated a record-breaking masterclass that brought together 60 participants representing an array of nationalities. This feat set a new benchmark for diversity and global engagement in the industry, underscoring the event’s commitment to inclusivity and international camaraderie.
  • A dynamic bartending competition featuring the best of local talent highlighted the artistry and precision required to create a near perfect harmony of fine flavors and a deeply immersive personal experience
  • The Icons Of Whisky Middle East & Africa 2025 Awards made its debut at MaltLive Dubai 2025 and recognized the contribution of 26 individuals and corporations for their exceptional craftsmanship, expertise and dedication to the regional industry.

Adding a royal touch to the festivities, His Grace The 13th Duke Of Argyll and Global Brand Ambassador, Royal Salute graciously consented to conduct a personal master class for a discerning and enthralled audience as he talked and walked his way through some of the finest expressions from the Royal Salute portfolio.

The Core Committee places on record their gratitude to sponsors, participants and guests for making MaltLive Dubai 2025 a rousing success and reinforcing Dubai’s status as a leading regional hub for beverages and gastronomy.

As we bid farewell to MaltLive Dubai 2025, we shall continue our relentless endeavor to raise the bar at MaltLive Dubai 2026 and look forward to welcoming everyone once again.

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Hospitality

Crown Farms Introduces Organic Fertilizer to Boost UAE’s Sustainable Agriculture

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Sustainable Agriculture

By Adrian Galben, General Manager, Crown Farms

Crown Farms, the Fujairah-based organic farm management company, is excited to unveil its new line of organic fertilizers, marking a pivotal step in advancing the UAE’s vision for sustainable agriculture and organic farming. This groundbreaking initiative not only reinforces Crown Farms’ commitment to eco-friendly agricultural practices but also strengthens its portfolio by increasing In-Country Value (ICV) and reducing reliance on imports. With a focus on complete traceability and sustainability, Crown Farms aims to foster a self-sufficient, independent agricultural ecosystem that supports the nation’s long-term environmental and food security goals.

Crown Farms’ organic fertilizers are formulated to enhance soil fertility by enriching it with organic matter, improving both water retention and nutrient absorption. This process leads to healthier soil capable of supporting sustainable crop growth over the long term. With a rich blend of essential nutrients including Nitrogen, Phosphorus, and Potassium, these fertilizers ensure that crops receive the necessary components to thrive. The balanced nutrient profile helps maintain consistent and robust growth, making it a valuable solution for modern farming.

Additionally, these fertilizers adhere to the strict organic standards set by the UAE Ministry of Climate Change and Environment, ensuring safe and sustainable use in certified organic farms across the country. Free from harmful industrial chemicals, Crown Farms’ fertilizers protect the environment by preventing contamination of soil, water, and crops. This chemical-free composition supports the health of agricultural ecosystems and reduces dependency on synthetic fertilizers. Moreover, the natural formulation promotes strong root growth, helping plants develop resilience to harsh environmental conditions. Produced to the highest standards, these fertilizers are fully certified for use in organic farming, making them a trusted choice for farmers dedicated to sustainability.

Adrian Galben, General Manager of Crown Farms, said: “At Crown Farms, we are proud to be playing a pivotal role in shaping the future of sustainable agriculture in the UAE. Our new organic fertilizer is more than just a product—it is a step toward achieving agricultural independence and reinforcing the UAE’s commitment to sustainability and food security. By empowering local farmers with cutting-edge, eco-friendly solutions, we are helping to reduce reliance on imports, ensuring traceability from farm to table, and building a resilient agricultural ecosystem. This project reflects our dedication to aligning with the UAE’s vision for a greener, more self-sufficient future in food production.”

Crown Farms’ organic fertilizers are versatile and well-suited for a diverse array of crops, from vegetables and fruits to herbs. Whether used in home gardens, large-scale commercial farms, or fully organic agricultural setups, these fertilizers integrate seamlessly into any farming practice. They are designed to work effortlessly with drip irrigation systems or direct soil applications, providing a natural, efficient boost to productivity while nurturing soil health.

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Hospitality

Akabeko Launches The Matcha Experience: An Afternoon Tea with a Japanese Twist

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Matcha

Akabeko, Dubai’s first table-top Yakiniku Japanese restaurant is introducing a unique matcha experience, where guests can immerse themselves in a specially crafted afternoon tea spread. Running from February 2nd to March 31st between 12 pm to 4 pm, the afternoon tea celebrates the art of Japanese tea with uniquely conceptualized matcha desserts paired with an array of savory Wagyu delicacies and an indulgent tea selection from Mucharaka Tea. The one-of-a-kind experience offers an authentic taste of Japan in a serene setting, perfect for sharing with friends and family.

The afternoon tea presents a harmonious blend of savory and sweet creations, thoughtfully curated by the owner from menu to plating to bring an exquisite spread for guests. Staying true to Akabeko’s nose-to-tail philosophy, the savory Wagyu bites are transformed into delectable culinary creations where every section of the meat is efficiently utilized. These include a Bao Bun with Japanese A5 Wagyu slices, greens and garlic chips, a Mini Croissant with Japanese A5 Wagyu slices, shiso leaf and spicy mayo, a Japanese A5 Wagyu Cheese Burger Slider and a Grilled Rice Ball.

For matcha lovers with a sweet tooth, the menu features uniquely crafted Matcha-infused sweets and pastries including a rich Caramel Matcha Pudding with sesame snap, an airy Matcha roll cake with Matcha cream, a Matcha macaron and a Matcha Dorayaki – a traditional Japanese snack with a matcha twist.

To complement the culinary delights, Akabeko has partnered with Mucharaka Tea – an authentic Japanese tea brand that offers tea sourced from Japan to the UAE, to offer a curated selection of hot and cold teas that elevate the dining experience. For those who prefer the warmth, there are plenty of hot tea options to choose from including green tea, Genmaicha, caramel roasted green tea, Japanese Earl Grey tea and Japanese Black tea while those who prefer their tea cold, can enjoy a selection of mango green tea, peach green tea and lemon green tea. The cold brew tea is also now available in a sparkling version, adding a bubbly touch to your tea experience while still enjoying Japanese tea. Additional beverages such as a matcha latte and coffee are also available.

The matcha experience is beautifully presented amidst a captivating Zen garden-inspired décor on the table, featuring a stone garden layout and traditional Japanese masu boxes and wooden trays, artfully displaying the culinary creations. This intricate, yet serene setting transports guests straight to the heart of Japan, bringing an experience that is as visually stunning as it is delicious.

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