Tech News
Infobip and Lucidya partner to transform customer experience in the Middle East
Infobip and Lucidya announced a strategic partnership to elevate customer experience across the Middle East. This collaboration will enable businesses to create more personalized and seamless interactions, enhancing customer engagement and brand loyalty in an increasingly competitive market.
The integration of Lucidya’s customer engagement and data analytics capabilities into Infobip’s platform will allow businesses to leverage AI-driven social listening insights for personalized, multi-channel engagement. This partnership aims to enhance customer support, marketing effectiveness, and overall customer experience.
Zeid Shubailat, Director at Infobip, said: “This strategic partnership with Lucidya allows us to enhance our multi-channel communication capabilities by integrating their powerful social listening and AI-driven customer insights from social media channels. Jointly, we empower businesses to engage with their customers with more personalized, data-driven experiences, creating stronger connections and driving better outcomes across the customer journey to meet a wide range of customer needs.”
Some of the benefits of this strategic partnership include:
● Advanced AI-driven solutions for detailed customer intelligence and analysis
● Seamless integration of communication products and services for enhanced customer interactions
● Personalized engagement through innovative messaging channels
Ziyad Bin Sulaiman, Business Development Director at Lucidya, said: “Our partnership with Infobip represents a significant step forward in our mission to provide businesses with the tools they need to foster meaningful and personalized customer experiences. By leveraging Infobip’s cutting-edge communication technology, we’re confident that our clients will see a significant improvement in customer satisfaction and loyalty.”
This collaboration marks a significant step forward in providing businesses with the tools they need to foster meaningful and personalized customer experiences in the Middle East region.
Tech News
PNY Brings Enterprise-Grade Computing Power to Dubai AI Festival
PNY Technologies announced its participation in the Dubai AI Festival, taking place at the Dubai World Trade Centre on October 26–27.
PNY is hosting the space alongside regional partners Infiniarc and Kerno to run its heaviest enterprise infrastructure live. The display will feature two systems configured for server and workstation environments:
- PNY NVIDIA RTX PRO 6000 Blackwell Server Edition, integrated into a server system presented with Kerno. A professional AI workstation powered by NVIDIA RTX PRO GPU, presented with Infiniarc.
The showcase provides a practical view of PNY’s professional GPU technology in operation and the raw performance available for organizations building localized software.
By joining the Dubai AI Festival, PNY aims to engage directly with enterprises, technology professionals, and the wider regional ecosystem to discuss the hardware requirements needed for real-world deployment.
The PNY team, represented on-site by Abdulkader MANDO will be available throughout the two-days event to meet with visitors, discuss upcoming projects, and provide a closer look at the systems on display.
Tech News
StarLink Expands IBM Distribution into the Levant to Accelerate Enterprise AI and Hybrid Transformation
StarLink, an Infinigate Group company, a leader in the MEA distribution space as a Trusted Digital Advisor announced expansion of their IBM distribution footprint into the Levant (Jordan, Lebanon and Palestine), extending the success of an already established collaboration across key markets in Levant.
As organizations across the Levant accelerate digital transformation, modernize applications and infrastructure, and explore enterprise AI, this expansion will enable local partners to access IBM’s technology portfolio of AI, automation, data, application integration, observability, storage and hybrid infrastructure technologies alongside StarLink’s dedicated regional sales and technical expertise.
Bringing IBM innovation closer to Levant customers
IBM’s high-growth technology portfolio spans Data and Agentic AI, Automation, Application Integration, HashiCorp, Observability, Storage and Hybrid Infrastructure. These technologies can help organizations address some of their most pressing digital priorities – from modernizing applications and automating IT operations to strengthening cyber resilience, optimizing infrastructure and accelerating the adoption of AI.
The portfolio presents significant opportunities across key industries in the Levant, including government and public sector, financial services, telecommunications, energy, utilities and large enterprises.
By offering these capabilities to local partners and customers, StarLink aims to help organizations build more agile, intelligent and resilient digital environments.
A Partner-first model built for growth
StarLink’s channel execution capabilities and deep regional partner relationships are a differentiator alongside their dedicated IBM-focused engine to support partners across Software, Hardware and Services while providing access to dedicated technical expertise, professional services, training and marketing investments. This model is designed to give partners the resources and expertise they need to identify new opportunities, develop customized solutions and accelerate customer engagements.
“The expansion of our IBM distribution footprint into the Levant is a natural progression of our successful relationship,” said Ahmed Diab, COO, StarLink. “The Levant presents a significant growth opportunity as organizations accelerate their adoption of AI, automation, application modernization, and hybrid infrastructure. IBM’s strong integration across AI, applications, data, automation, infrastructure, and observability also aligns exceptionally well with StarLink’s broader technology portfolio. By bringing these capabilities together, we can help our partners address evolving enterprise needs with a more integrated technology strategy. We are confident this expansion will unlock new opportunities, strengthen our partner ecosystem, and generate a strong pipeline for the Levant.”
StarLink will focus on building the foundations for long-term growth across the Levant channel community with partner recruitment and onboarding, IBM portfolio enablement, supported by sales and technical training.
Tech News
ParamountAssure launches inaugural CybHER Awards 2026 to recognise women’s contributions to cybersecurity
ParamountAssure, a UAE-headquartered cybersecurity company, has announced its inaugural ‘Paramount CybHER Awards’ to recognise the expertise and contributions of women protecting their organisations from cyber risk. Registrations are open for women working in cybersecurity and governance, risk and compliance across India, Australia, the UAE, Qatar, Oman, Bahrain, Kuwait and Saudi Arabia. Participants are invited to share practical knowledge that can contribute to the wider cybersecurity profession.
The initiative comes as women remain underrepresented in cybersecurity, with the Global Cybersecurity Forum and Boston Consulting Group’s Cybersecurity Workforce Report estimating their share of the global cybersecurity workforce at 24%. Paramount has unveiled CybHER to recognise women in the public and private sector who implement and oversee cybersecurity in practice and keep operations running.
Premchand Kurup, CEO of ParamountAssure, said: “Women in organisations understand how cybersecurity decisions affect the wider business. Through our interactions, we see women applying sound judgement to complex security and risk challenges every day. Their experience deserves greater visibility. CybHER gives them a platform to share their approaches and lessons, while showing women considering cybersecurity the range of skills and career paths within the profession.”
Five winners will each receive a citation and award recognition, bringing their expertise to a wider professional audience. Selected on the merit of their submissions, winners will gain recognition for the quality of their thinking and the contribution their ideas can make to the cybersecurity community.
Participants can choose the format that best communicates their thinking, submitting an original article or blog of up to 1,000 words, a presentation of up to 10 slides, or a one-minute video. Entries should offer practical insights or useful frameworks, explaining an approach to a cybersecurity challenge or sharing lessons that other professionals can apply. The emphasis is on communicating expertise clearly and giving readers or viewers ideas they can use in their own work.
Ashok Chandrasekharan, COO at ParamountAssure, said: “Women currently make up 25% of ParamountAssure’s workforce and leadership contributing across different functions within our business. We see first-hand the value of their expertise in supporting our work with clients. CybHER reflects our belief that the contributions of women in cybersecurity should be recognised and shared more widely across the industry.”
The awards are open to women whose roles involve protecting their employer’s systems and information, including professionals responsible for security, risk, compliance or privacy. Eligibility extends across technical, managerial and leadership positions, reflecting the different ways women help organisations prevent and respond to cyber threats. Participants can draw on experience in security operations or in setting and overseeing the policies that guide how their organisation manages digital risk.
The independent jury includes Sumayya Shafi, Information Technology Manager at Dubai Petroleum, Amna Al Balushi, Chief Information Security Officer and Head of IT Governance at a leading bank in Oman, and Mariam Ben Dhafari, Director of the Information Systems Center at the General Secretariat of the Supreme Council for Planning and Development in Kuwait. Together, they will assess submissions on demonstrated expertise and originality, considering their practical value, clarity, analytical thinking and potential industry impact.
Sumayya Shafi, Information Technology Manager at Dubai Petroleum, said: “There is still a perception that technical and cybersecurity roles are predominantly male, and many women working in these fields remain underrepresented in the wider industry conversation. Women are already leading in these fields across organisations, and recognising their work is an important step towards closing that gap. CybHER provides a platform to bring these contributions into greater focus.”
The application window will close on November 30, 2026 at 11:59 pm GST (UTC+4), with the announcement of five winners scheduled in January 2027. Eligible professionals can visit the website for further updates, including full participation criteria and submission guidance.
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