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This Ramadan: Snap Inc. is giving businesses the chance to Snap like a Snapchatter

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Snapchat

This Ramadan, Snap is allowing brands to Snap like a Snapchatter, by tapping into the platform’s most beloved features, from the camera and chat to the creativity of its community of creators. In the GCC, Ramadan is a celebration of community, and Snapchat is deeply embedded in the heart of Ramadan celebrations, with Snapchatters planning, shopping, and connecting with loved ones. 

Engagement on Snapchat is massive during Ramadan. In KSA, GCC audiences open the app over 45 times a day. This importance of personal connections is why Snapchat has become the go-to platform for communal shopping during Ramadan. The GCC audience is highly active, constantly searching for their next Ramadan must-have across all categories. Shopping becomes a social event during Ramadan and brands have the opportunity to raise awareness, gain consideration and drive conversion on a platform where during Ramadan in markets like KSA, an average of 10 billion stories are viewed each day, and Snapchatters play with AR lenses over 220 million times daily.

This Ramadan, Snapchat is giving brands the chance to Snap like a Snapchatter, with the launch of Sponsored Snaps, a game changing new ad placement tool which has been designed to empower businesses to connect with the Snapchat community in more innovative ways. Strategically being scaled first globally in KSA and the UAE during Ramadan—a season defined by reflection, togetherness, and meaningful connections—the initiative reinforces Snapchat’s role as a digital extension of these cherished moments. Sponsored Snaps offer an opportunity to engage audiences in ways that are both authentic and impactful, by seamlessly integrating brands into the cultural and social fabric of Ramadan.

In a natural extension of the way Snapchatters already engage with businesses on the platform, Sponsored Snaps will allow brands to deliver full-screen vertical video messages directly into Snapchatters’ Chat inboxes, enabling deeper engagement with audiences. Maintaining the user-first design philosophy for which Snapchat has long been known, Sponsored Snaps are visually distinct messages from brands, ensuring a clear separation from personal messages. They are also opt-in, so Snapchatters can choose to view the Snap, respond directly to the advertiser, or use the embedded call-to-action to visit a predetermined link.

The holy month will also see the return of the Snap AR Ramadan Mall, following an impressive 16M shoppers visiting in 2024. The new edition has been reimagined to embody the essence of GCC old towns and modern day shopping districts making for the ultimate retail experience. 

Further empowering brands to connect authentically with audiences this Ramadan, a third experience will also be introduced onto the platform that seamlessly blends tradition with innovation – HAZAR FAZAR, an AR experience that spotlights stories deeply rooted into GCC culture, brought to life through a series of branded lenses that are opened by riddles and showcase unique characters.

Snapchatters in the GCC have a very strong and personal relationship with the Creators they follow and during moments like Ramadan audiences are tuned in to the Creators they follow. Brands will have the opportunity to leverage Creators’ credibility on Snapchat to reach new audiences by collaborating with their favorite Snap Stars and utilizing programs such as Creator Midrolls, the Creator Collab Studio or through sponsoring or promoting Creator content. 

Hala Zgeib, Head of Luxury MENA at Snap Inc. said; “Innovation, while staying true to the essence of the platform, has always been at the heart of Snapchat. We empower businesses to connect with our community’s inner circle, both online and offline, fostering authentic relationships and driving success across the region. This Ramadan marks an exciting chapter for Snap, as we enable brands to engage more meaningfully with their audience through Snaps, deepen resonance, and celebrate culture with initiatives like the Snap AR Ramadan Mall and HAZAR FAZAR, while also making it easier to collaborate with our creators.”

Snapchat is empowering brands to create authentic connections with audiences, driving deeper engagement and accelerating ROI across the full funnel this Ramadan, making the platform more interactive and communal than ever before.

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SHURE ANNOUNCES MICROFLEX® ADVANCE™ MXA320 TABLE ARRAY MICROPHONE

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WHAT:

As part of the innovations that were on display at this year’s ISE, Shure debuted the new Microflex Advance MXA320 Table Array Microphone, in line with its enterprise collaboration portfolio expansion strategy. Featuring the same familiar industrial design as the popular MXA310 that it supersedes, it is designed to be ideal for IT and AV professionals seeking an easy to deploy, low-profile and scalable table solution. Packed with technological innovation, this next evolution of Shure’s table array microphone platform offers a reliable networked audio device with minimal out-of-the-box setup for all types of conferencing spaces.

The new MXA320 provides an improved audio experience for the end user thanks to enhanced Steerable Coverage™ Technology, ensuring clear audio capture during team meetings. Certified for Microsoft Teams and Zoom, it features onboard IntelliMix® processing, streamlined configuration through Designer software, ShureCloud compatibility, and an integrated mute button function all housed in a compact, low-profile design.

“In dynamic markets like the Middle East and Africa, the new Microflex Advance MXA320 delivers outstanding clarity and consistency that unlocks more inclusive and effective collaboration, reinforcing audio as the foundation of modern enterprise communication,” noted Yassine Mannai, associate director sales and marketing, Shure MEA.

WHEN:

The new Microflex Advance MXA320 Table Array Microphone will be available in Spring 2026 through Shure official channel partners, including the Middle East and Africa regions

WHERE:

Shure’s Microflex Advance MXA320 Table Array Microphone was showcased for the first time at ISE 2026, February 3rd – 6th in Barcelona. Booth #3M300. For more information, contact your Shure sales representative.

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POLYNOME AI ACADEMY AND ABU DHABI SCHOOL OF MANAGEMENT EXPAND CAIO PROGRAM, TAP GLOBAL TECH LEADERS

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Polynome AI Academy and ADSM have unveiled the expanded global list of instructors for the second cohort of their Executive Program for Chief AI Officer (CAIO), featuring leaders from NVIDIA, Mubadala, BCG, G42, AI71, and leading research institutions.

The intensive program, running April 10–21, in Abu Dhabi, was created in response to a growing need among governments and large enterprises for structured AI leadership. It aims to equip Chief AI Officers and senior executives with the governance frameworks, operating models, and decision-making structures required to lead AI at both organizational and national scale. 

“The first cohort confirmed what we’ve long believed: the CAIO role requires a dedicated program built for the realities of leading AI at scale,” said Alexander Khanin, Founder of Polynome Group. “Executives came to Abu Dhabi and left with actionable strategies they are already putting into practice. The tools are ready, and by 2027, AI is expected to guide half of all business decisions. The focus now is on equipping organizations with the framework to confidently execute AI-driven decisions. Cohort 2 builds on this momentum with a refined curriculum and fresh global perspectives.”

“The first cohort demonstrated the demand we anticipated; top executives across the region recognize that AI strategy cannot simply be delegated,” commented Dr. Tayeb Kamali, Chairman of Abu Dhabi School of Management. “The program continues to evolve, providing an immersive experience that equips leaders with the skills and insights to navigate AI adoption successfully and translate technological potential into real business impact.”

Inaugural Cohort: Impact & Insights

The first Executive Program for Chief AI Officer, held in November 2025 at Abu Dhabi School of Management, enrolled 35 C-suite executives and senior technology leaders. Participants completed 10 modules covering AI strategy, sovereign AI infrastructure, governance frameworks, agentic systems, Arabic NLP, AI investment strategy, and enterprise deployment methodology — combined with site visits to the UAE Cybersecurity Council, Core42’s Khazna Data Centers, and ADNOC, as well as executive roundtables with policymakers.

“The Executive Chief AI Program is unlike any course I’ve attended,” said Dr. Noura AlDhaheri, Chairman, DNA Investments. “It brings us directly to the AI creators, experts, and leaders, giving insight into the real challenges and the evolving landscape of AI. One of the most important lessons is that this field is constantly changing, so we must continually reinforce our knowledge and update our teams. AI is set to transform the way we do business; it’s a truly historic moment, and staying ahead is essential.” 

The Global AI Experts Driving Cohort 02

The confirmed instructors list for Cohort 02 brings together leading voices from across the global AI ecosystem, spanning sovereign investment, national-scale AI architecture, enterprise strategy, and frontier research. Among confirmed instructors are Dr. George Tilesch, Founder & President of PHI Institute for Augmented Intelligence; Dr. Andrew Jackson, Group Chief AI Officer at G42; Prof. Merouane Debbah, Professor & 6G Lab Director at Khalifa University; Prof. Nizar Habash, Professor at New York University Abu Dhabi; Dr. John Ashley, Chief Architect at AI Nations and Director of NVIDIA AI Technology Centers; Charbel Aoun, Smart City & Spaces Director – EMEA at NVIDIA; Jean-Christophe Bernardini, Partner & Managing Director at Boston Consulting Group (BCG); Faris Al Mazrui, Head of Technology at Mubadala Investment Company; Chiara Marcati, Chief AI Advisory and Business Officer at AI71; Jorge Colotto, Founder and CEO of AIdeology.ai. Additional instructors will be announced in the coming weeks; and Marco Tempest, Director of Innovation Hub at ETH Zürich.

Program Structure

The Executive Program for Chief AI Officer is a 10-day intensive comprising 10 modules, executive seminars, case labs, operating model workshops, site visits to UAE AI institutions, including Core42’s Khazna data center, policymaker roundtables, and lifetime access to the CAIO alumni network. The program is designed for CAIOs, CTOs, CIOs, CISOs, public sector advisors, and senior digital transformation executives.

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NEMETSCHEK AND PRINCE SULTAN UNIVERSITY PARTNER TO EMPOWER THE NEXT GENERATION OF DIGITAL AEC TALENT IN SAUDI ARABIA

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Two individuals shaking hands across a table during a formal signing event, with the Saudi Arabian flag on the left, the Prince Sultan University flag on the right, and the university’s emblem displayed on the wall behind them.

Strategic partnership aligns with the goals of Saudi Vision 2030 to advance skills development, innovation and entrepreneurship across the AEC and Media & Entertainment sectors Nemetschek Arabia, part of the Nemetschek Group, one of the world’s leading software providers for the Architecture, Engineering, Construction and Operations (AEC/O) industry, has entered into a strategic partnership with Prince Sultan University (PSU), one of Saudi Arabia’s leading private higher education institutions, to support the development of future-ready talent and accelerate innovation across the Kingdom.

The partnership reflects a shared commitment to advancing education, technology innovation, entrepreneurship and workforce development across the Architecture, Engineering, Construction, as well as Media and Entertainment sectors. Through this collaboration, Nemetschek Group and PSU will explore joint initiatives designed to strengthen skills development, expand academic-industry engagement and prepare students for the evolving demands of a digitally enabled economy.

Both parties will work together to implement programming that supports skills development, entrepreneurship and technology adoption, including the potential establishment of a joint accelerator program. The collaboration will also focus on creating opportunities for workshops, capacity-building initiatives, applied learning programs and joint outreach activities, while increasing awareness of each institution’s academic offerings and international programs.

A key pillar of the partnership is the integration of Nemetschek Group’s Global Academic Program, which empowers the next generation of AEC/O leaders by providing students with access to the same cutting-edge digital tools used by industry professionals. The program is designed to bridge the gap between the classroom and the field, fostering entrepreneurial thinking, scientific rigor and a strong sense of societal responsibility. It ensures that graduates entering the workforce are equipped to make an immediate and meaningful impact.

Yves Padrines, Chief Executive Officer of the Nemetschek Group, noted that empowering the next generation of talent is central to Nemetschek’s long-term vision and to the future of the built environment. “Saudi Arabia’s Vision 2030 places people, knowledge and innovation at the heart of national transformation, and this partnership with Prince Sultan University reflects our commitment to contributing to that ambition. By working closely with leading academic institutions, we are helping to develop the digital skills, entrepreneurial mindset and technical excellence required to shape a more sustainable and resilient future.”

Muayad Simbawa, Managing Director of Nemetschek Arabia, added: “This partnership represents an important step in strengthening the connection between academia and industry in the Kingdom. By bringing Nemetschek’s global expertise and academic programs to Prince Sultan University, we are supporting students with practical, industry-relevant skills while nurturing innovation and leadership. It is through partnerships like this that we can help build a highly skilled, future-ready workforce aligned with Saudi Arabia’s Vision 2030.”

Speaking on the impact of the partnership on student and their future careers, Dr. Abdulhakim Almajid, Dean of the College of Engineering at Prince Sultan University, explained: “Prince Sultan University is dedicated to providing our students with a world-class education that meets the highest international standards. Partnering with the Nemetschek Group allows us to further enhance our curriculum with industry-leading technology, as well as expose our students to real-world industry practices. This collaboration will provide our students with a competitive edge, fostering innovation and preparing them to contribute significantly to the Kingdom’s flourishing engineering and media sectors.”

The partnership underscores Nemetschek Group’s continued investment in talent development across the Middle East and its commitment to supporting national priorities through education, innovation and long-term ecosystem building.

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