Tech News
This Ramadan: Snap Inc. is giving businesses the chance to Snap like a Snapchatter
This Ramadan, Snap is allowing brands to Snap like a Snapchatter, by tapping into the platform’s most beloved features, from the camera and chat to the creativity of its community of creators. In the GCC, Ramadan is a celebration of community, and Snapchat is deeply embedded in the heart of Ramadan celebrations, with Snapchatters planning, shopping, and connecting with loved ones.
Engagement on Snapchat is massive during Ramadan. In KSA, GCC audiences open the app over 45 times a day. This importance of personal connections is why Snapchat has become the go-to platform for communal shopping during Ramadan. The GCC audience is highly active, constantly searching for their next Ramadan must-have across all categories. Shopping becomes a social event during Ramadan and brands have the opportunity to raise awareness, gain consideration and drive conversion on a platform where during Ramadan in markets like KSA, an average of 10 billion stories are viewed each day, and Snapchatters play with AR lenses over 220 million times daily.
This Ramadan, Snapchat is giving brands the chance to Snap like a Snapchatter, with the launch of Sponsored Snaps, a game changing new ad placement tool which has been designed to empower businesses to connect with the Snapchat community in more innovative ways. Strategically being scaled first globally in KSA and the UAE during Ramadan—a season defined by reflection, togetherness, and meaningful connections—the initiative reinforces Snapchat’s role as a digital extension of these cherished moments. Sponsored Snaps offer an opportunity to engage audiences in ways that are both authentic and impactful, by seamlessly integrating brands into the cultural and social fabric of Ramadan.
In a natural extension of the way Snapchatters already engage with businesses on the platform, Sponsored Snaps will allow brands to deliver full-screen vertical video messages directly into Snapchatters’ Chat inboxes, enabling deeper engagement with audiences. Maintaining the user-first design philosophy for which Snapchat has long been known, Sponsored Snaps are visually distinct messages from brands, ensuring a clear separation from personal messages. They are also opt-in, so Snapchatters can choose to view the Snap, respond directly to the advertiser, or use the embedded call-to-action to visit a predetermined link.
The holy month will also see the return of the Snap AR Ramadan Mall, following an impressive 16M shoppers visiting in 2024. The new edition has been reimagined to embody the essence of GCC old towns and modern day shopping districts making for the ultimate retail experience.
Further empowering brands to connect authentically with audiences this Ramadan, a third experience will also be introduced onto the platform that seamlessly blends tradition with innovation – HAZAR FAZAR, an AR experience that spotlights stories deeply rooted into GCC culture, brought to life through a series of branded lenses that are opened by riddles and showcase unique characters.
Snapchatters in the GCC have a very strong and personal relationship with the Creators they follow and during moments like Ramadan audiences are tuned in to the Creators they follow. Brands will have the opportunity to leverage Creators’ credibility on Snapchat to reach new audiences by collaborating with their favorite Snap Stars and utilizing programs such as Creator Midrolls, the Creator Collab Studio or through sponsoring or promoting Creator content.
Hala Zgeib, Head of Luxury MENA at Snap Inc. said; “Innovation, while staying true to the essence of the platform, has always been at the heart of Snapchat. We empower businesses to connect with our community’s inner circle, both online and offline, fostering authentic relationships and driving success across the region. This Ramadan marks an exciting chapter for Snap, as we enable brands to engage more meaningfully with their audience through Snaps, deepen resonance, and celebrate culture with initiatives like the Snap AR Ramadan Mall and HAZAR FAZAR, while also making it easier to collaborate with our creators.”
Snapchat is empowering brands to create authentic connections with audiences, driving deeper engagement and accelerating ROI across the full funnel this Ramadan, making the platform more interactive and communal than ever before.
Tech News
Vertiv and Caterpillar announce Energy Optimization Collaboration to Expand End-to-End Power and Cooling Offerings for AI Data Centers
Vertiv, a global leader in critical digital infrastructure, and Caterpillar Inc. (NYSE: CAT), a global leader in power systems, today announced the signing of a strategic undertaking to collaborate on advanced energy optimization solutions for data centers. This initiative will integrate Vertiv’s power distribution and cooling portfolio with Caterpillar’s, and its subsidiary Solar Turbines’, product and expertise in power generation and CCHP (Combined Cooling, Heat and Power) to deliver pre-designed architectures that simplify deployment, accelerate time-to-power and optimize performance for data center operations.
A Powerful Collaboration:
This collaboration directly addresses the growing demand for on-site energy solutions that deliver reliable power and cooling. Together, the companies are able to offer a fully integrated solution with validated interfaces and performance, enabling customers to accelerate design, installation and deployment.
- Caterpillar and Solar Turbines will supply power generation solutions, such as natural gas turbines and reciprocating engines, to deliver dependable, scalable electric power and thermal energy for CCHP.
- Vertiv will provide a complete portfolio of power and cooling solutions and services, packaged as modular, pre-designed blocks, to shorten design cycles and standardize deployment.
The Customer Advantages:
- Accelerates Time-to-Power – by utilizing predesigned, modular reference architectures to speed up deployment time.
- Lowers PUE (Power Usage Effectiveness) – enables improved energy efficiency and carbon footprint because the system is optimized end-to-end: power, cooling, distribution and dynamic load management, compared to traditional design.
- Global lifecycle support – the offering is backed by the trusted, global service and support networks of both Vertiv and Caterpillar.
“This collaboration with Caterpillar and Solar Turbines is a cornerstone of our Bring Your Own Power & Cooling (BYOP&C) strategy and aligns seamlessly with our grid-to-chip framework by offering resilient, on-site power generation solutions. This is optimal for customers looking to reduce or eliminate grid dependence,” said Gio Albertazzi, CEO, at Vertiv. “By combining our complementary technologies, portfolios and expertise, we are enabling coordinated integration. Our pre-engineered, interoperability-tested building blocks let customers execute design, build and deploy concurrently, with predictable system performance.”
“As AI-driven workloads continue to accelerate, the demand for robust and scalable power infrastructure and cooling is becoming increasingly critical,” said Jason Kaiser, group president of Caterpillar Power & Energy. “Our collaboration with Vertiv will enable us to deliver integrated, on-site energy solutions that lower PUE and meet customers’ evolving needs.”
This initiative directly addresses the growing demand for on-site energy solutions and offers a coordinated, customer-first approach to solution design and implementation. The Vertiv and Caterpillar Memorandum of Understanding (MOU) represents a pivotal step in further refining this ecosystem, enabling customers to overcome energy constraints and deploy optimized AI centers.
Tech News
ASUS Presents “Design You Can Feel” at Dubai Design Week — A Multi-Sensory Journey Through Craftsmanship, AI, and the Future of Laptop Design
ASUS has opened the doors to its most immersive exhibition yet, Design You Can Feel, at Dubai Design Week 2025 — where emotion, functionality, and innovation collide to shape the future of personal technology. Featuring the exclusive Zenbook Ceraluminum™ Signature Edition and the world’s lightest Copilot+ PC, the Zenbook A14, the showcase invites visitors to experience how ASUS is transforming everyday devices into objects of desire — built to be felt, owned, and adored.
Held at Atrium Building 5 in Dubai Design District (d3), the interactive exhibit replaces the traditional tech display with a sensory journey — spotlighting not just what ASUS builds, but how it makes people feel. It is a rare chance for consumers to get up close, try the devices, and even purchase them at exclusive Design Week prices.
“Zenbook has always been about design that connects emotionally. With the Copilot+ PC lineup, we’ve reached a new era — one where your device responds to you, understands you, and becomes a seamless part of your creative and personal life,” said Coraline Lin, Marketing Director of, ASUS.
WHAT VISITORS EXPERIENCED INSIDE “DESIGN YOU CAN FEEL”
Zenbook Ceraluminum™ Signature Edition
The centerpiece of the exhibit, crafted from ASUS’s proprietary Ceraluminum™ — a material that blends the durability of ceramics with the weightlessness of aluminum. Available in four finishes inspired by nature, this ultra-premium collectible edition laptop was built to redefine what luxury tech feels like. The tactile experience is unforgettable — and so is the fact that visitors can purchase it on-site.
Visitors can also explore the AL-FORM Furniture Range — a collection of sculptural chairs that explore the materiality of Ceraluminum™. One chair in the collection is made entirely from Ceraluminum™ — and visitors are encouraged to touch, guess, and interact. It’s design that tells a story — and acts as the perfect lead-in to a purchase moment.
To complement the experience, a bespoke Ceraluminum™ Bukhoor burner adds a UAE-inspired sensory layer to the space — signaling ASUS’s deep respect for local culture while showcasing just how far the material can go.
INTERACTIVE HIGHLIGHTS
“Thincredible Table”
A hands-on disassembly experience where visitors can explore what makes ASUS laptops ultra-thin, ultra-durable, and ultra-desirable — from board design to external finishes. The more visitors understand what’s inside, the more they’ll want to own one.
SUSA by Future Facility
A conceptual piece redefining device interaction — made from oxidized Ceraluminum™ and powered by AI. It challenges everything we know — and want — from modern devices.
Tech-Art Installation by Dr. Ahmad AlAttar
A brainchild of Emirati roboticist and artist Dr. AlAttar, this immersive artwork transforms touch into sound — a symbolic bridge between human emotion and machine response. It embodies ASUS’s message: the future of tech is alive, reactive, and emotional.
EXCLUSIVE DESIGN WEEK OFFERS — AVAILABLE ON-SITE AND ONLINE
For the first time ever, ASUS is uniting a design exhibition with a purchase campaign. Visitors can shop exclusive deals of up to AED 2,000 off on select Zenbook and ProArt laptops — both in-person and through the ASUS eShop.
Featured devices include:
- Zenbook S16 (UM5606) – 16” Copilot+ powerhouse
- Zenbook DUO (UX8406CA) – Dual-screen innovation
- Zenbook A14 (UX3407) – The world’s lightest Copilot+ PC
- ProArt P16 (H7606) – Creator-grade performance
- ProArt PZ13 (HT5306) – Versatile 2-in-1 detachable
- ProArt PX13 (HN7306) – Convertible creator experience
Whether you’re a creative professional, a student, or a tech enthusiast — this is the moment to own the most advanced ASUS laptop at the best price of the year.
Visit ASUS at Atrium 5, d3 — feel the design, fall in love, and take it home.
Tech News
Corning presents vision to support UAE’s next-level growth through glass innovation
Corning is proud to present its innovations at the inaugural CORTechX technology symposium in the Middle East, held on November 12, 2025, in Dubai. This event showcases how Corning’s cutting-edge technologies are enabling faster data connections, advancing medical breakthroughs, and creating energy-smart spaces — emphasizing its renewed commitment to the region’s vision for AI, smart infrastructure, life sciences, and sustainability.
Corning in the UAE and Gulf Corporation Council
Corning has had a presence in the UAE for nearly 20 years, empowering in-building networks with optical fiber and cabling solutions.
For over 10 years, Corning’s life sciences products have supported research, diagnostics, and bioprocessing in the region.
Corning maintains a network of local partners, distributors, and integrators in the UAE and Saudi Arabia, fostering collaboration and innovation through training and certification programs.
“For decades, Corning has been quietly enabling progress across the UAE and Middle East – supporting networks, laboratories, and technologies that connect people and data. From AI-enabling technologies, advanced diagnostics, consumer electronics innovations, and energy-smart spaces, Corning’s technologies are empowering industries across telecommunications, life sciences, mobile consumer electronics, sustainability, and smart infrastructure.” – Gokhan Doran, International Vice President and General Manager, Corning International
“The Middle East and especially the UAE is at an inflection point. With its vision for AI, smart infrastructure, life sciences, and sustainability, this region now mirrors everything Corning stands for – Innovation, Quality, Performance, and creating long-term value. We are here today to not only introduce Corning, but also reemphasize our commitment to the region.” – Sudhir Pillai, Managing Director, Corning India, President, Corning India, Middle East, and Africa.
Corning Transforming the telecommunications industry for nearly 50 years.
As the inventor of the world’s first low-loss optical fiber in 1970, Corning revolutionized global connectivity. Today, Corning’s fibers are 100 times better than the original invention, offering unmatched performance.
Corning’s Vision for AI Data Centers – Enabling Generative AI Through Glass
Generative AI (Gen AI) is transforming industries, and at its core is Corning’s revolutionary glass technology, which plays a pivotal role in enabling AI. From optical fiber networks to semiconductor components, Corning’s glass innovations are driving AI forward. Corning holds over 1,000 approved and pending patents related to data centers, with 100 patents filed in the last year alone.
Inside Data Centers: Scaling Fiber Density
Gen AI requires greater fiber density to network GPUs (Graphical Processing Units) effectively.
Optical fiber, invented by Corning over 50 years ago, is critical for high-speed data transmission and allows for compact server environments that maximize processing power.
With 72-GPU nodes, fiber density needs have increased 16x compared to traditional cloud architectures.
Corning is already innovating to meet future GPU demands, ensuring space optimization with slimmer fibers and connectors.
Outside Data Centers: Driving more fiber connections between cities
To accommodate growing GPU cluster sizes with the massive computer power required for today’s Gen AI learning models, data centers are expanding into campuses with multiple data halls. And operators need to quickly build out high-density connections to get these data enters up and running. Corning is uniquely positioned to meet these needs.
Power and land constraints, as well as varying regulatory frameworks, are prompting data centers to spread out into regional hubs – creating a need for long-haul networks to connect them. We call this our Data Center Interconnect segment, or DCI. DCI cables have to maximize data flow between data centers, and that requires high fiber density, lower attenuation and fast installation.
Corning GlassWorks AI – Tailored Solutions for Gen AI Data Centers
Corning’s GlassWorks AI provides a comprehensive suite of products and services to enable agile, scalable, and high-density networks for the demands of generative AI. Leveraging optical innovation and industry collaboration, we offer solutions that unlock AI’s full potential:
Corning SMF-28 Contour Optical Fiber: 40% slimmer than conventional fibers, enabling compact designs.
Corning Contour Flow Cable: Doubles the density of traditional optical cables for faster deployment.
Corning MMC Connector: Boasts 36x the density of standard connectors.
Customized Connectivity Solutions: Tailored designs for unique network architectures, accelerating installation and reducing errors.
Corning’s Groundbreaking Technologies Across Industries
Life Sciences
Corning has been a trusted partner to the scientific community since 1915, with innovations like PYREX glass. Corning’s investments in bioprocess, cell therapy, 3D cell culture, and genomics research are helping scientists cure diseases and push the boundaries of discovery.
For the Middle East, Corning offers a comprehensive range of innovative, high-quality products and solutions for life science research and bioproduction through an extensive dealer network to serve the local customers.
Corning is advancing medical breakthroughs through technologies like Corning Valor® Glass, which protects drugs better than traditional glass packaging.
Trusted brands like Falcon, Axygen, and PYREX are found in over 100,000 laboratories worldwide.
Mobile Consumer Electronics
Corning Gorilla Glass has revolutionized smartphone durability since its debut in 2007, enabling damage-resistant, scratch-proof devices. Over 8 billion devices globally feature Gorilla Glass.

Innovations like Gorilla Glass DX/DX+ enhance mobile photography with improved light capture and reduced reflections.
In March 2025, Corning introducedCorning Gorilla Glass Ceramic, an innovative, transparent, and strengthenable glass ceramic material to help bring advanced toughness to more mobile devices. Gorilla Glass Ceramic significantly improves drop performance on rough surfaces compared to competitive aluminosilicate glasses.
Corning’s advanced optics are enabling immersive experiences in augmented reality and 3D sensing.
Corning Enlighten Glass is rewriting the rules for window technology
As a long-time innovator, Corning is always looking for synergies where our material science and process manufacturing expertise intersect with critical global macro trends such as high-performance buildings and sustainable construction. One of the latest areas where we are applying our glass science and manufacturing expertise is the architectural industry.
As one of the largest glass markets in the world, the architectural glass space is a natural fit for Corning, and we believe innovation in the windows industry is an important issue to work on. Nearly 25% of global energy production is used to heat and cool buildings* (Source: Global Status Report for Buildings and Construction 2019 )
While windows represent around 10% of the total surface area for buildings, they represent nearly half of a home or business’s heat loss**(Reference from Referenced by Stephen Selkowitz at the NGA Glass Conference, Jan 24-26, 2023)
Corning has been working on a suite of solutions to improve thermal performance within the fenestration industry.
Corning Enlighten Glass is an enabling technology for high-performance windows and doors that can significantly enhance the thermal performance, comfort, and aesthetics of built environments.
Enlighten Glass is a lightweight center pane that that can be integrated into high-performance window and door designs for insulated glazing units or in laminate applications.
Enlighten Glass’ benefits include increased energy efficiency and occupancy comfort with 2-3x thermal resistance; weight reduction by 20-50% in IGUs, making installation and operation easier; and a reduced carbon footprint by 20-40% compared to soda-lime glass alternatives
Enlighten Glass has an inherently lower Coefficient of Thermal Expansion (CTE) than soda-lime glass due to its boro-aluminosilicate composition, which means that Enlighten Glass has lower thermal stress under temperature gradients, so it does not need to be heat strengthened. Heat strengthening is necessary with soda lime glass to prevent its inherently higher risk of thermal field failure with its high CTE.
Enlighten Glass is formed through Corning’s proprietary fusion draw process which has become the industry’s most efficient method for producing pristine, thin, stable flat glass.

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