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This Ramadan: Snap Inc. is giving businesses the chance to Snap like a Snapchatter

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Snapchat

This Ramadan, Snap is allowing brands to Snap like a Snapchatter, by tapping into the platform’s most beloved features, from the camera and chat to the creativity of its community of creators. In the GCC, Ramadan is a celebration of community, and Snapchat is deeply embedded in the heart of Ramadan celebrations, with Snapchatters planning, shopping, and connecting with loved ones. 

Engagement on Snapchat is massive during Ramadan. In KSA, GCC audiences open the app over 45 times a day. This importance of personal connections is why Snapchat has become the go-to platform for communal shopping during Ramadan. The GCC audience is highly active, constantly searching for their next Ramadan must-have across all categories. Shopping becomes a social event during Ramadan and brands have the opportunity to raise awareness, gain consideration and drive conversion on a platform where during Ramadan in markets like KSA, an average of 10 billion stories are viewed each day, and Snapchatters play with AR lenses over 220 million times daily.

This Ramadan, Snapchat is giving brands the chance to Snap like a Snapchatter, with the launch of Sponsored Snaps, a game changing new ad placement tool which has been designed to empower businesses to connect with the Snapchat community in more innovative ways. Strategically being scaled first globally in KSA and the UAE during Ramadan—a season defined by reflection, togetherness, and meaningful connections—the initiative reinforces Snapchat’s role as a digital extension of these cherished moments. Sponsored Snaps offer an opportunity to engage audiences in ways that are both authentic and impactful, by seamlessly integrating brands into the cultural and social fabric of Ramadan.

In a natural extension of the way Snapchatters already engage with businesses on the platform, Sponsored Snaps will allow brands to deliver full-screen vertical video messages directly into Snapchatters’ Chat inboxes, enabling deeper engagement with audiences. Maintaining the user-first design philosophy for which Snapchat has long been known, Sponsored Snaps are visually distinct messages from brands, ensuring a clear separation from personal messages. They are also opt-in, so Snapchatters can choose to view the Snap, respond directly to the advertiser, or use the embedded call-to-action to visit a predetermined link.

The holy month will also see the return of the Snap AR Ramadan Mall, following an impressive 16M shoppers visiting in 2024. The new edition has been reimagined to embody the essence of GCC old towns and modern day shopping districts making for the ultimate retail experience. 

Further empowering brands to connect authentically with audiences this Ramadan, a third experience will also be introduced onto the platform that seamlessly blends tradition with innovation – HAZAR FAZAR, an AR experience that spotlights stories deeply rooted into GCC culture, brought to life through a series of branded lenses that are opened by riddles and showcase unique characters.

Snapchatters in the GCC have a very strong and personal relationship with the Creators they follow and during moments like Ramadan audiences are tuned in to the Creators they follow. Brands will have the opportunity to leverage Creators’ credibility on Snapchat to reach new audiences by collaborating with their favorite Snap Stars and utilizing programs such as Creator Midrolls, the Creator Collab Studio or through sponsoring or promoting Creator content. 

Hala Zgeib, Head of Luxury MENA at Snap Inc. said; “Innovation, while staying true to the essence of the platform, has always been at the heart of Snapchat. We empower businesses to connect with our community’s inner circle, both online and offline, fostering authentic relationships and driving success across the region. This Ramadan marks an exciting chapter for Snap, as we enable brands to engage more meaningfully with their audience through Snaps, deepen resonance, and celebrate culture with initiatives like the Snap AR Ramadan Mall and HAZAR FAZAR, while also making it easier to collaborate with our creators.”

Snapchat is empowering brands to create authentic connections with audiences, driving deeper engagement and accelerating ROI across the full funnel this Ramadan, making the platform more interactive and communal than ever before.

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TALLY SOLUTIONS OPENS NOMINATIONS FOR THE 6TH EDITION OF TALLY MSME HONOURS, CELEBRATING INSPIRING ENTREPRENEURS

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Tally Solutions, a leading international technology provider of business management software, has announced the launch of the sixth edition of its flagship annual initiative, Tally MSME Honours. With an aim to recognize and celebrate emerging entrepreneurs, the initiative builds on the momentum of five successful years and continues to champion the future of the UAE’s MSME ecosystem by spotlighting innovation, resilience, and meaningful impact.

Over the last five editions, Tally MSME Honours has received more than 70,000 nominations globally, with over 20% of entries from women-led ventures, making it one of the biggest global platforms to celebrate MSMEs. This year, Tally expects 20,000 nominations across categories. The honours will also bring forth MSME success stories from across India, Africa, Bangladesh, and Nepal, in addition to the Middle East. The entries can be submitted by interested businesses or people who know such businesses via this link.

As part of this year’s edition, participants can submit video entries, ensuring representation from different emirates across the UAE. To further strengthen the evaluation process, Tally is also deploying an AI-led shortlisting framework that will help validate and assess entries more comprehensively by analyzing publicly available business information, ensuring deserving businesses receive due recognition for their impact and growth.

Speaking about the initiative, Vikas Panchal, General Manager – MENA, Tally Solutions, said, “MSME Honours is not just an award platform; it is a celebration of the resilience, ambition, and entrepreneurial spirit that drives small businesses forward every day. Across the UAE and the wider MENA region, we continue to witness inspiring MSMEs building innovative businesses, creating employment, and contributing meaningfully to economic growth. This becomes even more relevant as the UAE continues to place strong focus on strengthening its SME ecosystem as a key pillar of the country’s long-term economic vision. Through MSME Honours, we aim to spotlight these stories of determination and impact, while encouraging more entrepreneurs to share and celebrate their journeys.”

With a strong focus on enabling long-term growth and visibility, Tally MSME Honours extends beyond recognition to create a platform that continuously supports entrepreneurial journeys. Over the years, past winners have become part of a growing network of business leaders and changemakers, gaining opportunities to participate in industry discussions, ecosystem forums, and business-led conversations. These engagements help entrepreneurs showcase their journeys, build meaningful collaborations, exchange insights, and further strengthen their impact within the broader MSME ecosystem.

Tally MSME Honours 2026 will feature the following award categories:

  • Business Maestro: Established businesses that have mastered the art of thriving and sustaining success.
  • Wonder Woman: Outstanding women-led businesses making a remarkable impact.
  • NewGen Icon: A new generation of business owners innovating and paving the way for exponential growth.
  • Tech Transformer: Businesses leveraging new technology to drive efficiency and scale.
  • E-preneur Icon: Purpose-driven businesses contributing meaningfully to society and the environment

The entries will be judged by an esteemed panel comprising experts from the field of technology, the MSME domain, and the media.

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BELKIN’S LILYPAD IPAD CASE TURNS THE FAMILY IPAD INTO A FUN, FRIENDLY SIDEKICK INSPIRED BY DISNEY AND PIXAR’S “TOY STORY 5”

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Belkin, a global leader in consumer electronics for over 40 years, today announced a real-world special edition iPad case inspired by Lilypad, the high-tech frog-shaped smart tablet character from Disney and Pixar’s “Toy Story 5,” in theaters June 18.

Designed to transform an iPad into a fun character companion, the Lilypad iPad Case blends protection with subtle character-inspired features, turning tablet use into an imaginative, playful experience connected to the world of “Toy Story 5.”

“Lilypad represents a modern take on how kids interact with technology,” said Steve Malony, CEO of Belkin. “With this collaboration, we wanted to create an accessory that captures the character’s personality while still delivering the quality, durability, protection, and thoughtful design families expect from Belkin.”

Turning an iPad into Lilypad

Designed, for families and Disney collectors, the Lilypad iPad Case combines durable EVA foam construction with character-inspired details like a built-in carry handle and foldable kickstand, allowing users to comfortably hold, carry, and use their device for watching, drawing, or learning on the go.

Key features include:

  • Official Lilypad Character Design – Inspired by Lilypad from Disney and Pixar’s “Toy Story 5,” the case gives iPad (10th and 11th generation) expressive eye details and a character-inspired design.
  • Kid-Proof Protection – Durable EVA foam construction helps absorb bumps and drops during everyday play.
  • Soft, Grippy Edges – Easy for small hands to hold securely, helping reduce slips and accidental drops.
  • Built-In Carry Handle – Integrated handle provides easy portability, designed to keep up with everyday use.
  • Built-In Kickstand – Foldable kickstand supports hands-free viewing for drawing, watching, or playing.
  • Exclusive Digital Wallpapers – Each case includes a QR code to download complimentary Lilypad-themed wallpapers for home and lock screens, making the iPad feel even more like the character.
  • Safe & Parent-Approved Materials – Made with non-toxic materials and wipe-clean surfaces for easy maintenance.
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VERTIV EXPANDS LIQUID COOLING PORTFOLIO IN EMEA TO ACCELERATE AI‑READY DATA CENTER DEPLOYMENTS

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Vertiv (NYSE: VRT), a global leader in critical digital infrastructure, today announced the expansion of its end-to-end thermal chain with the availability of the Vertiv™ CoolChip CDU 2300 and Vertiv™ CoolChip Fluid Network Row Manifolds in Europe, Middle East and Africa (EMEA). These liquid cooling technologies support the growing demands of AI and high-density, next-generation compute to help customers deploy high-density infrastructure faster and operate more efficiently.

The Vertiv CoolChip family is a core building block of the Vertiv thermal chain, an end-to-end portfolio including direct-to-chip cooling, immersion cooling, rear-door heat exchangers, coolant distribution, heat rejection, intelligent controls, and lifecycle services into a single, cohesive thermal management system.

The newly announced solutions will be on display at Datacloud Global Congress in Cannes (June 1–4), where Vertiv will participate as a Patron Sponsor and showcase its latest technologies at booth n. 123.

“The rapid growth of AI workloads is driving a fundamental shift in how data centers are designed, cooled, powered and operated,” said Paul Ryan, president for EMEA at Vertiv. “At Datacloud Global Congress, we’re showing how Vertiv is expanding its end‑to‑end portfolio, combining high-density power solutions, liquid cooling, heat rejection, intelligent controls, and lifecycle services, to help customers deploy AI-ready infrastructure faster and operate more efficiently over time.”

As a critical link in the Vertiv™ thermal chain, the Vertiv CoolChip CDU 2300 is a liquid-to-liquid coolant distribution unit delivering 2.3 MW of cooling capacity in a compact footprint, offering one of the highest capacity-to-footprint ratios available in the market. Its smaller cabinet supports flexible placement, including in‑row or in adjacent mechanical areas, helping operators reduce floor space requirements and the number of CDUs needed in large‑scale, high‑density deployments.

Vertiv™ CoolChip CDU systems span from 100 kW to 2.3 MW and support direct‑to‑chip liquid cooling as well as rear‑door heat exchangers. The integrated Vertiv™ CoolChip CDU controller allows temperature and flow to adapt to workload demands, while features such as redundancy, unit‑to‑unit communication, and remote monitoring help enhance system availability and simplify operations. This controller-level intelligence enables the CDU to operate in coordination with other elements of the thermal chain, enabling consistent thermal performance across the entire infrastructure.

Complementing the CDU within the thermal chain architecture, the new Vertiv™ CoolChip Fluid Network Row Manifolds provide the physical connectivity layer between coolant distribution units, server-level cooling hardware, and heat rejection systems. Each manifold assembly is flushed, passivated, pressure-tested, and sealed to deliver superior cleanliness, corrosion resistance, and leak-free performance. The configurable design provides full system compatibility across direct-to-chip cooling, immersion cooling, and rear-door heat exchangers while simplifying coolant routing. It also enables fast deployment for new builds or retrofits, helping operators scale liquid-cooling infrastructure in weeks rather than months.

Vertiv complements its portfolio with Vertiv™ Liquid Cooling Services, covering design support, installation, and ongoing maintenance. This lifecycle approach is designed to help customers maximize efficiency, maintain system availability, and support consistent performance as liquid cooling becomes an integral part of modern data center operations.

Vertiv experts will be available throughout Datacloud Global Congress at booth #123 to discuss Vertiv’s end‑to‑end portfolio of power, cooling, and converged infrastructure solutions designed to support high‑density, AI‑ready data centers. Explore insights and resources at Vertiv.com/AI.

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