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Rose Art LLC Pioneers AI-Powered Greenhouses for Sustainable Luxury Floriculture

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  • By Hamlet Sandoyan, CEO, Rose Art LLC

Advanced technology dramatically transforms sustainable floriculture significantly when growing roses in solar greenhouses. We envision a future where floral art serves as a bridge between sustainability and innovation. At Rose Art Flowers, we aim to redefine traditional floristry by incorporating eco-friendly practices into every aspect of our creative process—from carefully selecting premium imported roses to using sustainable materials and techniques in our installations. We believe that floral art will increasingly be celebrated for its visual and sensory impact and as a responsible, eco-conscious choice that enriches cultural events and everyday life in Dubai and beyond.

As the owner of Rose Art LLC, I have much experience and am always willing to share my expertise. Further, here’s how key innovations contribute to efficiency, cost reduction, and improved product quality.

Artificial intelligence – controlled climate control

Artificial intelligence analyzes data from sensors (temperature, humidity, CO2 level) and automatically adjusts the microclimate parameters.

– Energy optimization: reduces the load on heating, ventilation, and lighting systems, using energy as efficiently as possible.

– Rose enhancement: maintains stable growing conditions, prevents plant strain, and improves color, size, and fragrance of flowers.

Automated irrigation and water resources management

Modern systems use soil moisture sensors, weather stations, and machine learning algorithms to dispense water accurately.

– Reducing water consumption: supply only the right amount of water, preventing evaporation and leaks.

– Optimum plant nutrition: integration with drip irrigation and fertigation (fertilization) systems increases nutrient uptake.

Precision Agriculture

Using drones, satellite imagery, and AI data analysis can monitor plant health and prevent disease.

– Reduced use of pesticides and fertilizers: treating only problem areas reduces chemical exposure.

– Increased yield and quality: timely identification of stress factors helps to grow more resilient and healthier roses.

Solar energy as a source of sustainable greenhouse economy

Modern greenhouses are equipped with solar panels that provide an autonomous power supply.

– Energy efficiency: reducing dependence on fossil fuels and operating costs.

– Environmental sustainability: reducing the carbon footprint of flower production.

From my experience, the combination of AI, automation, and renewable energy makes rose production more cost-effective and environmentally friendly. These technologies reduce costs, save resources, and improve flower quality, which is especially important in a changing climate and the growing demand for sustainable products.

At the same time, it’s essential to understand how integrating hospitality trends such as luxury floral arrangements, personalized arrangements, and smart ordering systems are changing the floral industry in Dubai’s high-end market. In Dubai’s high-end market, the floral industry is transforming due to current hospitality trends. Luxury hotels, restaurants, and VIP spaces demand exclusive solutions, and integrating new technologies and personalized services is changing the game’s rules.

Luxury floral arrangements as a branding element

Luxury hotels (Burj Al Arab, Atlantis The Royal, Bulgari Resort) make floral installations part of their identity.

– Emphasizing luxury: large-scale floral compositions create a wow effect, raising the institution’s status.

– The trend for “Instagram-able” areas: unique floral decorations encourage guests to take photos and share content on social media, which boosts marketing.

Personalized arrangements and VIP treatment

The high demands of customers in Dubai require customized solutions.

– Individual selection of flowers: rare varieties (for example, black or blue roses), non-standard forms of bouquets, and exclusive packages.

– Floristry for private events: luxury florists develop unique weddings, parties, and royal reception compositions.

Intelligent ordering and delivery systems

Florist boutiques and online platforms utilize AI solutions and digital technologies.

– Concierge subscription service: regular deliveries of fresh bouquets to hotels, residences, and business spaces.

– AI assistants for flower selection: online platforms analyze customer preferences and offer personalized arrangements.

– Drones and premium delivery: express delivery within 30 minutes thanks to advanced logistics solutions.

And from my point of view, the conclusion to the above is this: The Dubai floral market is shifting towards ultra-premium and technological solutions. Exclusive floral installations are becoming part of the luxury style, while personalization and digitalization are increasing the level of service, making the floral industry an important part of luxury hospitality.

Tech Features

AI and Digital Currencies Transform MENA Into Rising Fintech Leader

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abstract representation of AI and digital currencies

By Naser Taher, Chairman of MultiBank Group

Naser Taher, Chairman of MultiBank Group
Naser Taher, Chairman of MultiBank Group

The Middle East and North Africa (MENA) region has become the leading laboratory for financial innovation, where artificial intelligence (AI), central bank digital currencies (CBDCs), and sovereign wealth fund (SWF) strategies converge to reshape global cash flows. According to the World Economic Forum, venture capital investments in MENA grew by about 33% a year from 2015 to 2023, with funding reaching $644 million in 2024. This surge reflects deliberate efforts to position the region as a fintech powerhouse for the new economy.

One of the most significant developments is the strategic collaboration between the Abu Dhabi Investment Office (ADIO) and the Trump Organization to establish an AI and Web3 Free Zone. The $6.6 billion initiative aims to attract global tech firms, AI researchers, and fintech ventures to the UAE, further cementing MENA’s leadership in next-generation digital infrastructure.

Machine learning algorithms now process trades worth billions on Saudi Arabia’s Tadawul exchange daily, while automated risk assessment systems evaluate loan applications in real time from Dubai to Riyadh. Saudi Arabia’s Financial Sector Development Program has embedded AI throughout its capital markets ecosystem as part of Vision 2030’s broader economic transformation. PwC analysis projects this technological integration will generate almost $135 billion for the country’s economy by 2030, fundamentally altering how banks manage liquidity, assess credit risk, and compete regionally.

Central banks across the Gulf have moved beyond theoretical frameworks into live testing of digital currencies. The UAE’s Digital Dirham is set to enter retail circulation through licensed banks and fintech companies by late 2025, enabling near-instant cross-border payments where traditional banking requires days and charges hefty fees. Meanwhile, Saudi Arabia and the UAE have jointly piloted Project Aber, issuing a single wholesale CBDC. 

Gulf SWFs are reshaping the region’s infrastructure landscape, no longer content with simple portfolio plays. These institutions now control $4.9 trillion in assets, with projections reaching $7.3 trillion by 2030. In the first nine months of 2024, they accounted for 40% of all international SWF transactions, deploying $55 billion across 126 deals. Notably, Abu Dhabi’s Investment Authority and Saudi Arabia’s Public Investment Fund (PIF) are increasing allocations to blockchain and digital projects. In Qatar, the Qatar Investment Authority is working through the Qatar Financial Centre’s new Digital Asset Regulations 2024 to trial real-world asset tokenization.

Alongside these public sector moves; private institutions are also innovating on a scale. MultiBank’s new Electronic Communication Network (ECN) will introduce the Gulf’s first interbank trading and prime brokerage ecosystem, linking BRICS and GCC jurisdictions. Designed to compete with Western counterparts such as Bloomberg and Reuters, it connects conventional trading desks to machine-driven order routing and the MultiBank Chain’s tokenization layer. Cross-border deals become faster, safer, and more transparent, with settlements possible in gold or a mix of currencies instead of U.S. dollars alone. By opening the door to tokenized real-world assets and other decentralized products, the network sharpens the Gulf’s bid to serve as a global finance hub.

However, important challenges remain. Fintech ventures still need to navigate a maze of rules that shift from one border to the next; a single, region-wide framework would let ideas—and capital—move faster. As more money flows online, hackers gain fresh openings, and cybersecurity becomes even more critical. And while Gulf youth embrace tech with ease, the GCC needs far more specialists who can work with blockchains, train risk models, and secure CBDC payment rails. That calls for a push on everything from university courses to mid-career reskilling.

The next breakthrough won’t come from technology alone but from how well policymakers, entrepreneurs, and the sovereign heavyweights backing them work in sync. CBDC pilots are live, AI already guides trading desks, and deep pools of patient capital sit ready to fund new ideas. If the region’s key players keep pulling in the same direction, the Gulf won’t just join the digital finance conversation—it could end up leading it.

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Tech Features

Unleash Unmatched Cyber Defense: Sophos Firewall v21.5’s Breakthrough NDR-Essential

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Colleagues collaborating around a table in a modern office, captured candidly in natural light.
Chris McCormack, Senior Product Marketing Manager at Sophos

Sophos, a global leader in innovative security solutions for defeating cyberattacks, recently announced an update to its Sophos Firewall. Now, Sophos Firewall includes Sophos NDR Essential—free for all customers with an XStream Protection license.

With this integration, Sophos Firewall leverages two dedicated artificial intelligence engines to detect malware communications and algorithmically generated domain names. This new capability, powered by the Sophos Network Detection and Response probe, identifies previously unknown threats and complements the Active Threat Response features already in place.

Sophos Connect Integrates EntraID for SSO

The VPN client bundled with Sophos Firewall now supports EntraID (Azure AD) for single sign-on. This enhancement secures SSL and IPsec VPN connections and improves user experience by adding multi-factor authentication for both Sophos Connect and the user portal.

Other VPN-related improvements include:

  1. Intuitive interface updates: “Site-to-site” is now “policy-based,” and “route-based” tunnel interfaces are renamed for clarity.
  2. Dynamic IP pool validation: Prevents address conflicts across SSL VPN, IPsec, L2TP, and PPTP.
  3. Strict profile enforcement: Excludes default IPsec profile values to ensure algorithm synchronization and eliminate session negotiation issues.
  4. Enhanced scalability: Supports up to 3,000 route-based VPN tunnels, 1,000 SD-RED site-to-site tunnels, and 650 concurrent SD-RED devices.

Additional Management Enhancements

Furthermore, Sophos has rolled out several management improvements to streamline daily operations:

Flexible IPv6 DHCP-PD: Supports /48 to /64 prefixes for better ISP compatibility.

RA and DHCPv6 server enabled by default: Simplifies IPv6 deployments.

Resizable table columns: Improves the admin interface on ultra-wide screens.

Advanced search: SD-WAN routing and local ACL rules now support name, ID, and content-based searches.

Default configuration updates: Only the default network and MTA rules are provided; custom gateway probes and rule groups default to “None.”

Secure by Design

Moreover, Sophos continues to harden its firewall platform with a secure-by-design approach. Specifically, features are containerized, and integrity checks on critical OS files use mathematical checksums—any mismatch triggers an alert. Consequently, monitoring teams can swiftly identify potential compromises and react accordingly.

Availability

Customers can download and deploy this update manually on any Sophos Firewall with a valid license.

For more on Sophos’s Middle East strategy, check out our previous coverage:
Sophos Announces Intent to Expand Middle East Operations with New Data Center in the UAE

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Tech Features

Driving the Future: How Logical Data Management Powers EV Innovation in the UAE

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EV assembly line showing virtual data dashboards and logical data management overlays.
By Gabriele Obino, Regional Vice President and General Manager, Southern Europe, Middle East and CIS, Denodo

Logical data management is revolutionizing EV production in the UAE by replacing slow, siloed systems with a virtualized data layer. Consequently, manufacturers like Seres report an 88% reduction in data delivery time, empowering on-shop-floor decision-making and accelerating Industry 4.0 initiatives.

The Rise of Logical Data Management in EV Manufacturing

Under the UAE’s Operation 300bn strategy, EV production faces surging data volumes. Traditional ETL pipelines buckle under real-time demands. By contrast, logical data management—often called data virtualization—creates a semantic layer that unifies multiple stores without replication. This approach slashes latency, reduces storage overhead, and accelerates analytics across design, production, and operations.

Limitations of Traditional Data Systems for EV Production

Legacy batch-driven data warehouses delay critical actions. In a high-stakes assembly line, even millisecond lags can compromise quality or safety. Moreover, centralized silos inflate storage and governance costs, especially under strict UAE data-sovereignty laws. Static architectures simply cannot keep pace with AI-driven analytics or digital twin simulations.

Adopting Logical Data Management for Real-Time Insights

Firstly, Logical data management platforms (Denodo) let shop-floor teams query live data instantly. For example, EV manufacturer Seres cut data delivery time by 88% and built 600+ self-service analytics apps. Furthermore, virtualized data services simplify compliance with role-based security, ensuring governed access to sensitive vehicle-PII under UAE regulations.

Implementation Strategy for Logical Data Management

1-Identify critical data sources affecting safety, cost, and sustainability

2-Pilot virtualization on latency-sensitive processes such as battery-pack assembly

3-Enforce governance policies to maintain data integrity and security

4-Train non-technical staff on user-friendly analytics tools

5-Monitor production metrics improvements to scale across the factory

Additionally, regular reviews help refine and scale each phase effectively.

Future Outlook for Logical Data Management in the UAE EV Market

Looking ahead, as the EV sector grows beyond the current US$1.8 billion market, data becomes as vital as any physical component. Therefore, by valuing data on par with hardware, UAE factories can slash defects, boost efficiency, and maintain a competitive advantage. Consequently, early adopters of logical data management will lead the next wave of automotive innovation.

For more on cutting-edge EV innovations in the region, check out our feature:
NIO’s Industry-Leading Innovations Set New Benchmarks for Intelligent Premium Electric Mobility

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