Automotive
Al Masaood Automobiles Launches Pre-Ramadan Offers on Nissan Models
In anticipation of the upcoming holy month of Ramadan, Al Masaood Automobiles, the authorised distributor of Nissan in Abu Dhabi, Al Ain, and the Western Region, has introduced its Pre-Ramadan offers across a wide range of Nissan models. Customers can enjoy exclusive promotions and value-added services in preparation for the season.
Al Masaood Automobiles presents an extensive lineup of vehicles, including the versatile Pathfinder, compact Kicks, robust X-Trail, sophisticated Altima, adventure-ready X-Terra, dependable Sunny, and dynamic Z. Each model offers exceptional performance, comfort, and the latest technology. The lineup is backed by attractive financing options and value-added benefits, including roadside assistance and warranties for all models. A range of service contracts is also available to enhance the ownership experience.
With competitive pricing and service package deals on the Nissan lineup, customers can benefit from great value and peace of mind. The Nissan Pathfinder is available from AED 2,358 per month, the X-Trail from AED 1,531 per month, and the Kicks from AED 1,111 per month, each accompanied by a 5-year/100,000 km free service contract. Meanwhile, the Altima starts at AED 1,675 per month, and the X-Terra at AED 1,594 per month, both including a 3-year/60,000 km service contract. The Sunny is offered from AED 899 per month, while the iconic Z is available from AED 2,750 per month. All models come with a 5-year warranty and roadside assistance, ensuring a seamless ownership experience. For those interested in leasing, the Z is also available from AED 3,999 per month with no down payment, inclusive of insurance, registration, and warranty. Additionally, the iconic and much awaited Nissan Patrol is available for customers to purchase.
Bachir Gemayel, Sales and Marketing Director, Al Masaood Automobiles, said: “The year has commenced on a positive note for us at Al Masaood Automobiles, and in response to valuable customer feedback and needs, we are delighted to extend our Pre-Ramadan offers on Nissan vehicles. This initiative is designed to elevate our customers’ experiences, making their ownership journeys more rewarding and exciting. We aim to further magnify the excitement around the upcoming season, offering great deals that provide exceptional value and convenience.”
The Pre-Ramadan campaign is designed to capture the spirit of generosity and celebration that characterises the holy month. It highlights the company’s commitment to enriching customer experiences and delivering value that resonates with the excitement of the upcoming season. By prioritising customer needs and strengthening community connections, Al Masaood Automobiles ensures every interaction reflects its core values of integrity, service excellence, and innovation.
Automotive
NIO Inc. Provides December, Fourth Quarter and Full Year 2025 Delivery Update: Achieving a New Record-High Monthly and Quarterly Deliveries
In December 2025, NIO Inc. delivered 48,135 vehicles globally, marking a new monthly record and representing a year-on-year increase of 54.6%. The NIO brand delivered 31,897 vehicles, achieving a historic high with 54.8% year-on-year growth, and recording five consecutive months of growth. The ONVO brand delivered 9,154 vehicles in December. The firefly brand delivered 7,084 vehicles, reaching a new monthly record, with a month-on-month increase of 16.4%, and attaining five consecutive months of growth.
In the fourth quarter of 2025, NIO Inc. achieved record-high quarterly deliveries of 124,807 vehicles, representing a 71.7% year-over-year increase. Deliveries of the NIO brand reached 67,433 vehicles, marking an all-time high and a 27.8% year-over-year growth. The ONVO brand delivered 38,290 vehicles in the fourth quarter, posting a 92.1% year-over-year increase. Deliveries of the firefly brand totaled 19,084 in the fourth quarter, achieving a record high and representing a 52.8% quarter-over-quarter increase.
In 2025, NIO Inc. delivered a total of 326,028 vehicles, representing a new annual record and a year-on-year increase of 46.9%. Total deliveries of the NIO brand reached 178,806. The ONVO brand delivered 107,808 in 2025, hitting a record high. The firefly brand delivered 39,414 vehicles for the year.
As of today, NIO Inc. has cumulatively delivered 997,592 vehicles. Cumulative deliveries of the NIO, ONVO, and firefly brands reached 829,609, 128,569, and 39,414 vehicles respectively.
Automotive
Goodyear continues support for Team De Rooy in the 2025 Dakar Rally
Goodyear continues its partnership with Team De Rooy for the upcoming Dakar Rally 2025. As the official tire supplier, Goodyear will equip the Dutch team with its high-performance Goodyear OFFROAD tires and advanced Tire Pressure Monitoring System (TPMS), helping to ensure reliable performance throughout the rally’s demanding stages. This collaboration highlights Goodyear’s dedication to truck motorsport, combining innovation with proven durability on some of the world’s toughest terrains.
Dakar 2025: new challenges await
The 2025 Dakar Rally, running from January 3 to January 17, will cover nearly 8,000 kilometers, including over 5,000 kilometers of competitive stages, starting in Bisha and finishing in Shubaytah. This edition ramps up the difficulty, featuring an early 48-hour chrono stage that flows into the marathon stage, setting a challenging pace from the outset. In the second week, competitors will tackle the demanding dunes of the Empty Quarter, with over 45% of the course on separate tracks for different vehicle classes, enhancing safety while complicating navigation.
Goodyear OFFROAD tires and TPMS: performance in challenging conditions
Team De Rooy relies on Goodyear OFFROAD tires for their durability and reliable traction across different conditions. Designed to handle heat and challenging surfaces, these tires help reduce heat buildup at high speeds and provide consistent performance on sand, rocks, and steep slopes.
Goodyear’s TPMS offers real-time monitoring of tire pressure and temperature, helping the team make quick adjustments and avoid potential issues. This advanced system helps to minimize downtime and supports better strategic decisions—crucial for maintaining momentum during the rally.
A Legacy of motorsport excellence
Goodyear’s continued support of Team De Rooy highlights its long-standing commitment to truck motorsport. As the title sponsor of the Goodyear FIA European Truck Racing Championship (ETRC), Goodyear uses motorsport as a proving ground for tire technology advancements. The partnership with Team De Rooy reflects this commitment, driving innovation and performance in demanding environments.
Maciej Szymański, Marketing Director Commercial EMEA at Goodyear, commented:
“Our continued collaboration with Team De Rooy for Dakar 2025 underscores our commitment to supporting motorsport teams in extreme conditions. With Goodyear OFFROAD tires and TPMS, we aim to provide the reliability needed to tackle the rally’s challenges. We wish Team De Rooy all the best and look forward to another exciting competition at this iconic rally”.

Automotive
Elite Group Holding and Jetour Ignite Liwa Festival 2026 with a Powerful Brand Showcase Across the Desert
Jetour, in exclusive partnership with Elite Group Holding in the UAE, has officially kicked off the Liwa International Festival 2026 with a dynamic brand presence designed to celebrate adventure, culture, and community. As the festival opens its doors for a 23-day celebration in the Al Dhafra region, Jetour stands front and centre, welcoming visitors with interactive displays, premium experiences, and thrilling off-road moments that embody the spirit of Travel+.

Recognised as one of the UAE’s most anticipated annual events, the Liwa International Festival welcomes thousands of visitors for an unforgettable celebration of heritage, motorsport, and entertainment. Set against the dramatic backdrop of Al Dhafra’s golden dunes, the festival features an extraordinary line-up of cultural showcases, high-energy competitions, nightly performances, and family-friendly attractions, all paying homage to the UAE’s deep connection to its desert traditions.
For the 2026 edition, Jetour will elevate the festival experience with a comprehensive presence across multiple zones, showcasing the brand’s innovation, exploration, and community engagement. Attendees can enjoy interactive test drives alongside lifestyle-driven hospitality experiences, with Jetour’s showcase crafted to highlight the versatility, capability, and premium comfort of its SUV line-up.

At the heart of the activation was the Jetour VIP Camp. During the first week, from December 12th to 14th, guests experienced a range of immersive cultural activities, including Arabic Tanoora performances, oud sessions, falconry, henna artistry, and traditional Dalla service. Additional weekends bring a world-music DJ fusion with international drummers and performers from December 19th to 21st, followed by an Eastern-inspired programme from December 26th to 28th featuring a Dragon show, Chinese calligraphy, Bian Lian performances, tea tasting, and more. Throughout the entire festival, the VIP Camp will boast a Majlis, outdoor cinema, refreshments, giant board games, neon installations, volleyball, and a photobooth, creating an elevated retreat for families and adventure-seekers.

In the Corporate Area, Jetour presents a fully branded showroom-style display active from December 12th to January 3rd, featuring flagship SUVs including the G700, T2 i-DM 4WD, T2 Luxury Plus, T1, and Dashing. As the festival reaches its peak, Jetour will also command attention at Tal Moreeb from December 31st to January 3rd, where the imposing G700 takes centre stage beside the grandstand culminating with a spectacular New Year’s Eve show and fireworks.
“Our participation at this year’s Liwa Festival reflects Jetour’s passion for connecting with communities through truly immersive experiences,” said Haroon Hayat, Group CFO of Elite Group Holding. “Moments like this remind us that personal achievements are only possible when backed by the dedication of an exceptional team. We are proud to bring Jetour’s adventurous DNA to one of the UAE’s most celebrated cultural gatherings.”

Jetour, under the exclusive distributorship of Elite Group Holding, continues to redefine the UAE’s SUV landscape with its Travel+ philosophy, delivering innovation, intelligent design, and powerful performance tailored for modern lifestyles. With a growing presence across the Emirates, Jetour’s premium SUV line-up is crafted for drivers who value capability, comfort, and discovery across both city roads and rugged terrain.
As Liwa International Festival 2026 begins its annual celebration of heritage and adventure, Jetour is ready to take attendees on a journey of excitement and discovery that captures the true essence of Travel+.
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