Ardee Developments has announced the launch of sales for Fairmont Residences Al Marjan Island, its highly anticipated branded residential offering in partnership with Fairmont Hotels & Resorts.

Official sales will commence on 1 June 2025 with expression of interest starting 15 May 2025, marking a major milestone in the evolution of Ardee Al Marjan Island, the company’s flagship, multi-billion-dirham development set to redefine coastal living in Ras Al Khaimah.

Fairmont Residences Al Marjan Island will comprise 523 upscale residences — including apartments, townhouses, and sea villas — ranging from one to six bedrooms and spanning 86 m² to over 300 m². Every home is thoughtfully designed to embody refined beachfront living, with uninterrupted sea views and elegant interiors that reflect timeless sophistication.

Bringing together the prestige of the Fairmont brand with the ease of resort-style living, residents will enjoy exclusive access to a private beach, the Fairmont Fit Fitness Centre and Studio, family & kids pool, adults sky pool & terrace & bar, dedicated boardroom and private dining room, resident’s owners lounge as well as wellness facilities including treatment rooms, screening room, games room, kids club and seamless connectivity to the adjacent Fairmont resort.

Further enriching the offering is a tailored suite of à la carte services. From in-home catering and private chef experiences to childcare, dog walking, housekeeping, personal concierge support, and a home maintenance program while residents are away, every element is designed to simplify and enhance everyday living. In addition, residents will enjoy exclusive access to the Accor Owner Benefits Program. This includes Diamond status in the Accor Live Limitless (ALL) programme, the ability to gift Gold status to family and friends, and VIP privileges at over 5,700 hotels and resorts around the world.

With prices starting from AED 2.49 Million, Fairmont Residences Al Marjan Island offers an exclusive opportunity for discerning buyers seeking long-term value, effortless luxury, and a lifestyle defined by exceptional quality in one of the region’s most iconic coastal destinations.

Beyond the residences, guests were given an exclusive look at the next phase of the Ardee Al Marjan Island masterplan. The development is progressing into a fully integrated coastal destination that blends residences, hospitality, leisure, retail, and entertainment on an unprecedented scale.

Key components of the masterplan include branded and serviced residences, private villas, townhouses, a flagship luxury hotel, and a vibrant retail and F&B promenade. The destination will also feature a variety of curated lifestyle offerings — from wellness hubs and gaming lounges to family entertainment zones and waterfront experiences — all designed to create a future-ready, immersive community.

Prioritizing walkability, nature access, and sea connectivity, the project will boast expansive green spaces, direct beach access, and panoramic views, setting a new standard for contemporary island living in Ras Al Khaimah.

Vishal Mehta, CEO of Ardee Developments, added: “As we prepare to open sales of Fairmont Residences Al Marjan Island this June, we are proud to invite buyers into a community that reflects excellence at every level. In partnership with Al Marjan Island, Fairmont Hotels, and Christie’s International Real Estate, we are shaping a new era of luxury coastal living in Ras Al Khaimah — one defined by world-class design, hospitality, and lifestyle, brought together in a truly integrated destination.”

To support global sales efforts, Ardee Developments has appointed Christie’s International Real Estate Ras Al Khaimah as the exclusive master agency. Christie’s will lead GCC and international outreach and client servicing, ensuring a seamless buyer journey.

“This is a vibrant and integrated coastal lifestyle community that combines natural beauty, unparalleled hospitality and leisure not seen in the area before,” said Jackie Johns and Dinesh Chhatwani, Managing Partners at Christie’s International Real Estate Ras Al Khaimah. “Ras Al Khaimah’s momentum as a global hospitality and investment hub, and its rapidly growing real estate market, makes it the ideal launchpad for Ardee Developments to execute its grand vision.”

Sobha Realty has launched its new ONE Sobha App brand film, which aims at educating users of the unique features of this all-in-one digital platform that has been designed with great attention to detail – to elevate every stage of the customer journey.

With creative visuals and a narrative focusing on craftsmanship and convenience, the film directed by renowned photographer and artist Tejal Patni and developed in collaboration with ANC Advertising Agency, showcases Sobha Realty’s vision of combining modern technology with a human touch. As part of the developer’s strategy to increase awareness and digital engagement across its global customer base, the film illustrates how the ONE Sobha App embodies the brand’s customer centricity approach, by offering a digital extension of the Sobha Realty experience for existing and new customers.

Ashish Parakh, Group Chief Sales and Marketing Officer of Sobha Realty, said:
“At Sobha Realty, we’ve always believed that true luxury is in the details. The ONE Sobha App is a natural evolution of our ‘Art of The Detail’ philosophy, offering a seamless and comprehensive tool that not only meets the functional needs of our customers, but enriches their overall lifestyle, thoughtfully covering all aspects of their journey. By optimising our digital channels, we renew our commitment to providing innovative solutions that can streamline our customers’ experience.”

Aligned with Sobha Realty’s customer-first philosophy, the ONE Sobha App offers existing homeowners and residents a smart, secure, and effortless way to manage their properties. By harnessing technology to save residents’ time and efforts, the app allows customers to book amenities, request services, and manage guest access, further enhancing the unique luxury living experiences that Sobha Realty promises to its residents.

Additionally, the ONE Sobha App enables potential homebuyers and investors to make informed decisions by granting streamlined access to real-time project updates, live inventory updates, and settle online payments with highest levels of cybersecurity. In line with the global reach of Sobha Realty, the ONE Sobha App has customer support in over 100 languages, including English and Arabic.

The ONE Sobha App represents a natural continuation of Sobha Realty’s focus on integrating innovation into luxury living. This focus is underpinned by its unique position as the only fully backward integrated real estate developer in the region, a model that has earned the company recognition as a case study at Harvard University. With complete in-house control over design, construction, and delivery, Sobha ensures quality and excellence at every touchpoint, from conceptualization to completion.

Eight Sleep recently announced its expansion into Saudi Arabia, marking the next step in its GCC growth strategy following a successful launch in the UAE in November 2024. The Saudi entry coincides with the global unveiling of Pod 5, the world’s first AI-powered sleep system that transforms any bed into an intelligent, adaptive environment  — automatically adjusting temperature, elevation, and sound to maximize sleep performance and optimize health.

“We’ve seen extraordinary early adoption across the region. People here are prioritizing sleep, and looking for smarter ways to improve it,” said Matteo Franceschetti, Co-Founder and CEO of Eight Sleep. “Saudi Arabia and the UAE are strategic growth priorities for us, as the GCC is soon to become our second-largest market globally after the United States.”

Eight Sleep’s expansion into KSA marks a significant milestone in the brand’s global growth, and a step toward addressing what new data reveals is a growing sleep crisis across the GCC. Proprietary user data from Eight Sleep reveals Saudi Arabia ranks last in sleep quality among all 30+ global markets where the brand operates. Globally, users in KSA report the latest average bedtime, with the UAE following closely at fourth — placing both countries in the bottom 25% of all markets, a gap Eight Sleep is determined to help close.

With 92% of Eight Sleep members¹ reporting improved sleep, Pod 5 sets a new benchmark for what sleep technology can deliver.

“The data tells a clear story: people in this region struggle to get high-quality sleep,” added Franceschetti. “Pod 5 was built to change that. It’s not just about cooling or comfort, it’s about creating a smarter, more responsive sleep experience that works with your body, not against it.”

Building on the success of the award-winning Pod, Pod 5 is a modular system made up of four seamlessly integrated components — the Cover, the Hub, the Blanket, and the Base — and is built around three core benefits: immersive temperature control, zero-gravity elevation, and integrated surround sound.

• Immersive temperature: The new Cover and hydro-powered Blanket work together to double thermal performance across the body. Each side cools or heats independently from 12°C to 43°C, adjusting based on biometric data to support deeper sleep.

• Zero-gravity elevation: The new Base gently lifts the upper body to relieve back pressure and improve circulation. It responds automatically to snoring, elevating the head to reduce disruptions without waking the sleeper or their partner.

• Integrated surround-sound: Built into the Base, the new speaker system delivers science-backed audio, including exclusive NSDR tracks by Dr. Andrew Huberman, to calm the nervous system and ease the sleeper into rest.

Powered by AI and tuned to each sleeper

Pod 5 personalizes the sleep experience automatically using Autopilot — an intelligent algorithm trained on over 10 million hours of sleep data. It learns each individual’s needs and patterns to anticipate adjustments in real time. Whether it’s shifting temperature during sleep stages, elevating the head when snoring is detected, or adjusting sound to support relaxation, the system responds before the sleeper even knows it’s needed.

Even when two people share a bed, Pod 5 personalizes each side independently. Users can access detailed insights and AI-driven coaching through the Eight Sleep app — but the system is designed to be completely hands-off: set it and forget it.

“In the GCC, sleep is often impacted by a unique mix of factors — from extreme heat and social jetlag to high daily stress,” shared Dr. Elie Abirached, a Dubai-based longevity expert and Founder of Limitless Human and Restore Fitness. “What makes Autopilot so impactful is that it removes the guesswork and doesn’t just monitor your sleep — it actively responds to it. It learns how your body reacts to these challenges and makes real-time adjustments to help you sleep better and keep an eye on your health metrics. Whether you’re struggling with sleep or looking to take it to the next level, that kind of intelligent, effortless support can make all the difference in.”

Key features of Pod 5 Include:

• Double the cooling and heating with the new hydro-powered Blanket: The Cover delivers dynamic, biometric-driven temperature control from 12°C to 43°C on each side of the bed. Now, the new hydro-powered Blanket extends temperature coverage across the entire body, connecting to the Cover to double the cooling and heating power while mirroring settings on both bed sides to eliminate temperature disruptions and end blanket battles for good.

• Sleep in zero gravity, and reduce snoring with the Base: The Base, first introduced in 2024, is already a best-seller, known for adding intelligent and customized elevation to the sleep environment. With adjustable positions for sleep, reading, and recovery, it offers personalized comfort that supports circulation, eases pressure, and helps the body unwind. It also detects snoring through vibrations and gently elevates the head in response, a feature clinically shown to reduce snoring by up to 45%¹.

The updated Base builds on new features with a low-profile design that fits seamlessly into most bed frames. It can also be used freestanding with an optional leg kit, offering flexibility without compromising performance.

• The built-in surround-sound plays soothing soundscapes to ease into sleep: The latest model of the Base features an integrated speaker that plays science-backed audio designed to support relaxation and recovery, with tracks exclusively available on the Eight Sleep app.

In collaboration with Dr. Andrew Huberman, Eight Sleep has introduced a set of Non-Sleep Deep Rest (NSDR) content, a guided meditation technique for achieving deep relaxation and restorative states. In addition to NSDR, it also offers a curated selection of white noise and calming sounds engineered to slow down the nervous system and ease the transition into deep sleep.

“Non-Sleep Deep Rest (NSDR) is one of the most powerful tools for recovery, cognitive resilience, and nervous system reset,” said Andrew Huberman. “Eight Sleep’s innovation lies in embedding science-based tools like NSDR directly into the sleep environment, amplifying the body’s ability to restore itself every night through intelligent design.”

The soundscape experience is connected to the intelligence behind the Pod. It can be programmed to automatically turn off once a user falls asleep or continue playing through the night for ongoing support.

A new AI model for passive health monitoring. No wearables required.

Alongside the launch of Pod 5, Eight Sleep introduces Health Check, a breakthrough AI-powered algorithm that monitors cardiovascular and respiratory health while you sleep, no wearable device required. If your heart rate trends upward or breathing becomes irregular, Health Check flags it in the Eight Sleep app, empowering users to take proactive action.

Powered by sensors embedded in the Pod Cover, Health Check tracks key biometrics including heart rate, respiratory rate, heart rate variability, and sleep stages with a high-level of precision. Heart rate is tracked with 99% accuracy, matching clinical-grade ECGs. Eight Sleep is the first to provide this level of health monitoring through non-wearable technology.

“We see Health Check as the future of health — where your bed not only helps you recover but also acts as an early warning system for your body,” said Franceschetti. “It’s a shift towards preventive care with no wearables on your body, leveraging the 7 to 9 hours that you spend on your bed every day to conduct a review of your health.”

Pod 5 is compatible with all mattresses and bed frames. The Cover can be added to any existing mattress, similar to a fitted sheet. The Blanket connects to the Cover and can be inserted into most duvet covers. The Base fits seamlessly on top of existing bed frames or can be freestanding with an optional leg kit. All components work together, controlled via the Eight Sleep app.