Automotive
Dollar Unveils Innovative Mobility Solutions and Subscription Loyalty Program at ATM 2025
With the UAE’s car rental market projected to surpass USD 214.7 million and serve more than 829,000 users by 2029, Dollar Car Rental UAE has seized the opportunity and spotlight at Arabian Travel Market (ATM) 2025 by unveiling a trio of innovative mobility services and a strategic lifestyle partnership with Danube Sports World.
Regionally, the Middle East car rental sector is growing even faster, forecast to expand at a CAGR of 10.42%, driven by booming tourism, digital transformation, and an increasing demand for flexible, customer-centric solutions. As international visitor spending rises and business travel rebounds, the demand for accessible, premium, and tech-enabled rental solutions continues to climb.
Recognizing the region’s surging demand for flexible, tech-enabled, and lifestyle-oriented mobility solutions, Dollar UAE has introduced three new services tailored to the evolving needs of customers:
- Monthly Subscription – A hassle-free alternative to ownership, this model allows customers to drive a vehicle for a month or more with no long-term commitment, and allows them the flexibility to switch models based on their changing lifestyle, travel, or work needs. It’s ideal for expats, frequent business travellers, and those seeking ultimate flexibility.
- Personal Lease (PL) – Designed for UAE residents and entrepreneurs, this long-term leasing solution offers an all-inclusive, worry-free experience and is a cost-effective alternative to traditional financing. With all-inclusive plans and no hidden fees, it simplifies the process of having a personal vehicle.
- Dollar Prestige – Catering to those who seek comfort and class, this premium line features luxury vehicles including BMW, Lexus, and Mercedes-Benz. Whether for business meetings or weekend getaways, Dollar Prestige delivers an elevated driving experience.
“Dollar & More” – A First-of-Its-Kind Loyalty Program
In a move to further enhance customer engagement, Dollar UAE also launched ‘Dollar & More’, the UAE’s first homegrown loyalty program dedicated to car leasing and rentals. The program is designed to go beyond just rewarding frequent renters offering an integrated lifestyle experience. Members can get benefits on their rentals when they subscribe, or lease, and in near future will have a growing range of lifestyle benefits including discounts on travel, dining, fitness, entertainment, and more.
“With Dollar & More, we’re moving beyond transactions to build a lifestyle-focused mobility ecosystem,” said Anudeeep Raghuthaman, Head of Sales & Marketing, Dollar Car Rental UAE. “We’re building a community of modern travelers and residents who value choice, convenience, and rewards that go beyond the road.”
Driving Lifestyle and Mobility Forward
As part of this broader lifestyle vision, Dollar UAE also announced acollaboration with Danube Sports World, offering exclusive rental discounts to Danube customers. The partnership will evolve into joint offers and experiences that reflect the shared ethos of customer-centric innovation.
The UAE’s position as a global travel and business hub—combined with its smart mobility strategies and rising visitor numbers—continues to shape the evolution of car rental. Dubai alone has recorded double-digit growth in tourist arrivals, and its 2040 Urban Master Plan prioritizes sustainable, tech-enabled urban mobility.
“Customers today want freedom and flexibility, without the baggage of ownership,” added Anudeep. “Our new services are built for this modern mobility mindset, helping residents and visitors navigate the UAE with ease and elegance.”
With its latest services and strategic collaborations, Dollar UAE is actively influencing the future of mobility in the region, setting new standards for flexibility, convenience, and customer experience.
Automotive
NIO Inc. Provides December, Fourth Quarter and Full Year 2025 Delivery Update: Achieving a New Record-High Monthly and Quarterly Deliveries
In December 2025, NIO Inc. delivered 48,135 vehicles globally, marking a new monthly record and representing a year-on-year increase of 54.6%. The NIO brand delivered 31,897 vehicles, achieving a historic high with 54.8% year-on-year growth, and recording five consecutive months of growth. The ONVO brand delivered 9,154 vehicles in December. The firefly brand delivered 7,084 vehicles, reaching a new monthly record, with a month-on-month increase of 16.4%, and attaining five consecutive months of growth.
In the fourth quarter of 2025, NIO Inc. achieved record-high quarterly deliveries of 124,807 vehicles, representing a 71.7% year-over-year increase. Deliveries of the NIO brand reached 67,433 vehicles, marking an all-time high and a 27.8% year-over-year growth. The ONVO brand delivered 38,290 vehicles in the fourth quarter, posting a 92.1% year-over-year increase. Deliveries of the firefly brand totaled 19,084 in the fourth quarter, achieving a record high and representing a 52.8% quarter-over-quarter increase.
In 2025, NIO Inc. delivered a total of 326,028 vehicles, representing a new annual record and a year-on-year increase of 46.9%. Total deliveries of the NIO brand reached 178,806. The ONVO brand delivered 107,808 in 2025, hitting a record high. The firefly brand delivered 39,414 vehicles for the year.
As of today, NIO Inc. has cumulatively delivered 997,592 vehicles. Cumulative deliveries of the NIO, ONVO, and firefly brands reached 829,609, 128,569, and 39,414 vehicles respectively.
Automotive
Goodyear continues support for Team De Rooy in the 2025 Dakar Rally
Goodyear continues its partnership with Team De Rooy for the upcoming Dakar Rally 2025. As the official tire supplier, Goodyear will equip the Dutch team with its high-performance Goodyear OFFROAD tires and advanced Tire Pressure Monitoring System (TPMS), helping to ensure reliable performance throughout the rally’s demanding stages. This collaboration highlights Goodyear’s dedication to truck motorsport, combining innovation with proven durability on some of the world’s toughest terrains.
Dakar 2025: new challenges await
The 2025 Dakar Rally, running from January 3 to January 17, will cover nearly 8,000 kilometers, including over 5,000 kilometers of competitive stages, starting in Bisha and finishing in Shubaytah. This edition ramps up the difficulty, featuring an early 48-hour chrono stage that flows into the marathon stage, setting a challenging pace from the outset. In the second week, competitors will tackle the demanding dunes of the Empty Quarter, with over 45% of the course on separate tracks for different vehicle classes, enhancing safety while complicating navigation.
Goodyear OFFROAD tires and TPMS: performance in challenging conditions
Team De Rooy relies on Goodyear OFFROAD tires for their durability and reliable traction across different conditions. Designed to handle heat and challenging surfaces, these tires help reduce heat buildup at high speeds and provide consistent performance on sand, rocks, and steep slopes.
Goodyear’s TPMS offers real-time monitoring of tire pressure and temperature, helping the team make quick adjustments and avoid potential issues. This advanced system helps to minimize downtime and supports better strategic decisions—crucial for maintaining momentum during the rally.
A Legacy of motorsport excellence
Goodyear’s continued support of Team De Rooy highlights its long-standing commitment to truck motorsport. As the title sponsor of the Goodyear FIA European Truck Racing Championship (ETRC), Goodyear uses motorsport as a proving ground for tire technology advancements. The partnership with Team De Rooy reflects this commitment, driving innovation and performance in demanding environments.
Maciej Szymański, Marketing Director Commercial EMEA at Goodyear, commented:
“Our continued collaboration with Team De Rooy for Dakar 2025 underscores our commitment to supporting motorsport teams in extreme conditions. With Goodyear OFFROAD tires and TPMS, we aim to provide the reliability needed to tackle the rally’s challenges. We wish Team De Rooy all the best and look forward to another exciting competition at this iconic rally”.

Automotive
Elite Group Holding and Jetour Ignite Liwa Festival 2026 with a Powerful Brand Showcase Across the Desert
Jetour, in exclusive partnership with Elite Group Holding in the UAE, has officially kicked off the Liwa International Festival 2026 with a dynamic brand presence designed to celebrate adventure, culture, and community. As the festival opens its doors for a 23-day celebration in the Al Dhafra region, Jetour stands front and centre, welcoming visitors with interactive displays, premium experiences, and thrilling off-road moments that embody the spirit of Travel+.

Recognised as one of the UAE’s most anticipated annual events, the Liwa International Festival welcomes thousands of visitors for an unforgettable celebration of heritage, motorsport, and entertainment. Set against the dramatic backdrop of Al Dhafra’s golden dunes, the festival features an extraordinary line-up of cultural showcases, high-energy competitions, nightly performances, and family-friendly attractions, all paying homage to the UAE’s deep connection to its desert traditions.
For the 2026 edition, Jetour will elevate the festival experience with a comprehensive presence across multiple zones, showcasing the brand’s innovation, exploration, and community engagement. Attendees can enjoy interactive test drives alongside lifestyle-driven hospitality experiences, with Jetour’s showcase crafted to highlight the versatility, capability, and premium comfort of its SUV line-up.

At the heart of the activation was the Jetour VIP Camp. During the first week, from December 12th to 14th, guests experienced a range of immersive cultural activities, including Arabic Tanoora performances, oud sessions, falconry, henna artistry, and traditional Dalla service. Additional weekends bring a world-music DJ fusion with international drummers and performers from December 19th to 21st, followed by an Eastern-inspired programme from December 26th to 28th featuring a Dragon show, Chinese calligraphy, Bian Lian performances, tea tasting, and more. Throughout the entire festival, the VIP Camp will boast a Majlis, outdoor cinema, refreshments, giant board games, neon installations, volleyball, and a photobooth, creating an elevated retreat for families and adventure-seekers.

In the Corporate Area, Jetour presents a fully branded showroom-style display active from December 12th to January 3rd, featuring flagship SUVs including the G700, T2 i-DM 4WD, T2 Luxury Plus, T1, and Dashing. As the festival reaches its peak, Jetour will also command attention at Tal Moreeb from December 31st to January 3rd, where the imposing G700 takes centre stage beside the grandstand culminating with a spectacular New Year’s Eve show and fireworks.
“Our participation at this year’s Liwa Festival reflects Jetour’s passion for connecting with communities through truly immersive experiences,” said Haroon Hayat, Group CFO of Elite Group Holding. “Moments like this remind us that personal achievements are only possible when backed by the dedication of an exceptional team. We are proud to bring Jetour’s adventurous DNA to one of the UAE’s most celebrated cultural gatherings.”

Jetour, under the exclusive distributorship of Elite Group Holding, continues to redefine the UAE’s SUV landscape with its Travel+ philosophy, delivering innovation, intelligent design, and powerful performance tailored for modern lifestyles. With a growing presence across the Emirates, Jetour’s premium SUV line-up is crafted for drivers who value capability, comfort, and discovery across both city roads and rugged terrain.
As Liwa International Festival 2026 begins its annual celebration of heritage and adventure, Jetour is ready to take attendees on a journey of excitement and discovery that captures the true essence of Travel+.
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