Tech News
How this Dubai company built a 1,000+ strong workforce to become one of the UAE’s largest private sector employers in just two decades
In an era defined by digital transformation and workforce localisation, Data Direct Group has emerged as one of the UAE’s largest and most enduring private employers.
Founded in 2002 with a vision to offer reliable, locally grounded customer experience (CX) solutions, Data Direct Group recently surpassed 1,000 + employee milestone in the UAE alone. The company, today employs, more than 1500 people across four GCC countries, quietly redefining what sustainable private sector impact looks like – with a workforce that today represents 35+ nationalities.
“Our story is Dubai’s story — built on ambition, innovation, and a belief in people,” said Rajiv Dalmia, Founder and Chairman of Data Direct Group that marks 23 years of operations this month. “When we started over two decades ago, back in 2002, we had a clear focus: build a company that not only delivers operational excellence but also contributes meaningfully to the economy and society around us. That vision has stayed the same.”
Supporting On-Shore Employment and Emiratisation
In an industry often driven by offshore outsourcing, Data Direct Group has doubled down on creating meaningful, on-shore employment opportunities within the UAE. Its diverse portfolio includes call centre services, digital onboarding, and IT support — all delivered by a workforce physically present in the country and trained to global standards.
“Our journey reflects not only business resilience, but a deep-rooted commitment to on-shore job creation, inclusivity, and economic value generation,” said Dalmia explaining how this ‘localisation drive’ has allowed the company to support both government and private sector entities across the UAE while aligning with national initiatives such as Emiratisation.
“We’ve never believed in exporting jobs; we’ve always believed in exporting knowledge and capabilities,” Dalmia noted. “That’s why we’ve invested heavily in building local talent — our growth is measured not just in numbers, but in lives uplifted and careers shaped.”
A True UAE-Grown Success Story
With its roots deeply embedded in Dubai, Data Direct Group has become a textbook example of homegrown enterprise success. From early challenges to regional expansion, the company has retained its core commitment to service, speed, and scalability.
Today, it is trusted by leading names in banking, healthcare, government services, utilities, logistics, and telecom, delivering bespoke business solutions that enhance customer experience and drive digital agility.
“The UAE allowed us to dream big. The leadership here created an ecosystem where entrepreneurs like myself could build something real and long-lasting,” Dalmia said.
One of the UAE’s Largest Employers in its Category
Employing more than 1,500 people in the region and growing, Data Direct Group has carved out a reputation not only for its size but also for its inclusive work environment. With more than 35 nationalities represented, the company mirrors the cosmopolitan fabric of the UAE itself.
“We don’t just talk diversity — we live it every day,” said Dalmia. “Whether it’s a young graduate from Sharjah or a systems analyst from India, we’ve built a space where people from all backgrounds, walks of life and academic qualifications can grow and lead.”
The company’s female participation has also grown steadily over the past decade, particularly in middle-management and client delivery roles — a focus area it aims to accelerate in the coming years.
Driving Economic Impact Beyond Numbers
Beyond employment figures, Data Direct Group plays a pivotal role in supporting the business infrastructure of the UAE and wider GCC. From managing millions of customer interactions to helping clients streamline operations, the company’s services are woven into the fabric of everyday business in the region.
This impact translates to cost-efficiencies, customer satisfaction, and scalable support for public services — key drivers of GDP contribution in UAE’s digital economy.
“Economic impact is not just about revenue — it’s about relevance,” Dalmia added.
“The fact that we’ve been around for over two decades, evolving every step of the way, is proof that you can be relevant, resilient, and responsible — all at once.”
Tech News
‘Rogue AI’ Threat Looms Large for UAE Organisations as 98% Report AI Accessing Sensitive Data Beyond Task Requirements, Delinea Report Finds
UAE organisations have moved quickly to establish policies governing AI access, but new research from Delinea shows that those rules are not consistently translating into effective control over what AI tools and agents do in practice.
The global research surveyed IT and security leaders at organisations that are actively using or piloting AI, including 251 respondents in the UAE. Every UAE respondent said their organisation has a formal policy governing what data AI tools and agents may access. Yet 98% have experienced confirmed or suspected instances in which an AI tool accessed sensitive data beyond what its task required, compared with 87% across the global survey sample.
The data points to inconsistent enforcement as a central weakness. Only 59% of UAE respondents say their organisation’s AI data-access policy is actively enforced, compared with 71% overall. “Written policy is only as good as an organisation’s ability to enforce it at the moment an AI agent acts,” said Art Gilliland, CEO of Delinea. “The UAE has clearly recognised the need to govern AI access, but the findings reveal what I call the fallacy of policy: assuming that defining what an agent should be allowed to do is the same as controlling what it actually does. That distinction becomes critical when agents operate across systems and make decisions at machine speed.”
The enforcement gap is particularly apparent when organisations attempt to identify excessive access. Seven in ten UAE organisations did not detect the latest instance in real time or within 24 hours, compared with six in ten across the overall sample.
Delinea’s findings arrive as governments, technology companies and business leaders confront the risks created by increasingly autonomous AI systems operating without effective controls. The OpenAI and Hugging Face incident in July demonstrated how quickly an agent can move beyond its intended boundaries and across connected environments before defenders contain it. The comparatively lower levels of enforcement and detection recorded in the UAE suggest that organisations could be particularly exposed to the consequences of similar loss-of-control events.
Business pressure may be one reason policies are circumvented. When commercial demands or deadlines require AI tools to move faster than governance processes allow, 41% of UAE respondents say their organisation either allows employees and teams to find workarounds without formal approval or grants temporary access and reviews it later.
Limited accountability may also reduce the pressure to turn written policies into consistently enforced guardrails. Although 98% of UAE respondents say approval from a named individual is required at least sometimes before an AI tool receives access to a new sensitive data source, only 35% can always trace a sensitive access event back to a named human authoriser. Without a clear and persistent line of responsibility, ownership of the controls needed to prevent another incident can become unclear.
That lack of accountability becomes particularly consequential when an organisation needs to intervene. Even after problematic access is identified, only 16% of UAE respondents say their organisation has real-time controls that can both revoke an AI tool’s credentials and terminate its session immediately, less than half the 35% recorded across the overall sample.
“UAE organisations have already taken the first step by establishing policies and approval requirements, but policy alone cannot contain an agent operating at machine speed,” said Mortada Ayad, VP of Sales – META, Delinea. “The next priority is to enforce authorisation at the instant of action by limiting access to what the task requires, maintaining a defensible link to the person who approved it, and terminating credentials and sessions immediately when the task ends or risk changes. This is how organisations can turn AI governance from a document into a working control.”
Tech News
Venuetech in association with Sennheiser to host hands-on workshop on conferencing solutions at their Al Quoz Training Center
Venuetech in association with Sennheiser Middle East will host a workshop on Sennheiser TeamConnect conferencing solutions. Titled ‘Sennheiser Connect: Ceiling to Cloud’, it is scheduled on Tuesday, 13 October at Venuetech’s Training Center in Al Quoz. The session will explore how audio technology can support clear communication and effective collaboration in meeting rooms, classrooms and other professional spaces.
Designed for audio professionals working in systems integration across government, corporate, education and healthcare environments, the workshop will combine product demonstrations with hands-on trials. Participants will explore audio performance, system configuration and device management, with opportunities to experience the technology themselves.
Demonstrations will cover beamforming and TruVoicelift alongside tools for setup and control, including the Local User Interface (LUI), and DeviceHub. The session will also test Room Planner and explore camera tracking. Attendees are encouraged to bring their laptops to participate in the practical activities.
Explaining the purpose of the workshop, Fadi Costantine, Technical Sales Manager, Sennheiser Middle East said: “The new TeamConnect Ceiling M Plus is designed to make ceiling microphone setup, commissioning and operation straightforward. Its enhanced beamforming technology supports clear audio in flexible collaboration spaces, while PartnerLink and DeviceHub simplify configuration and device management. Through demonstrations and hands-on experience, we want to help participants understand how these capabilities can meet their needs.”
“Choosing the right conferencing solution starts with understanding the space and the people who use it,” said Alice Macaluso, Pro Audio Brand Manager at Venuetech. “By bringing professionals together at our Training Center, we want to give them the opportunity to test Sennheiser’s solutions, ask questions and see how the technology works in practice. The workshop will help participants make more informed decisions about audio for their meeting rooms, classrooms and other collaboration spaces.”
The workshop will also explore applications across different sectors, including online and hybrid meetings, teaching and learning, and healthcare communication. Discussions will focus on selecting appropriate audio solutions for each environment and the people using it.
“We welcome Sales Engineers, Pre-Sales & Design Consultants, Commissioning Engineers, and Technical Experts interested in improving audio for hybrid and remote collaboration,” Fadi added. “We hope to host further workshops before the end of the year, giving more professionals the opportunity to experience our solutions and explore how they can improve their existing systems.”
Tech News
Forcepoint and BeyondTrust Connect Identity Risk to Data Exposure, Letting Customers Revoke Risky Access with Precision
Global AI data security leader Forcepoint and BeyondTrust, the global leader in privilege-centric identity security protecting Paths to Privilege™, today announced the new integration of Forcepoint’s AI-native data discovery and classification with BeyondTrust Identity Security Insights®. The integration is available now and debuts today at BeyondTrust’s Go Beyond Chicago customer conference.
When BeyondTrust detects risk across a human, machine or AI identity based on behavior, privilege or compromised credentials, Forcepoint pinpoints the sensitive information that identity can reach and where exposure is greatest as risk changes. Customers can then use Forcepoint controls to immediately cut off that identity’s access to the specific records involved, without affecting anyone else’s access or work.
“With AI agents now doing real work inside the business, blocking autonomous tools isn’t an option, and neither is guessing,” said Bakshi Kohli, Chief Technology Officer of Forcepoint. “When BeyondTrust tells us an identity looks risky, we already know what data it can get to. Teams can take that one identity’s access away and nothing more. That’s the precision agentic enterprises ask for today.”
Security teams often get an identity alert in one console and have to open another to understand the full risk. The flagged identity could be a forgotten test login or an account that can read the customer database, and telling the two apart means checking both systems by hand, one alert at a time. Every minute of manual review is another minute an overprivileged identity or AI agent keeps acting.
Turning Identity Alerts into AI Data Security Action
Customers now get the data context behind each identity risk, along with the controls to act on it. BeyondTrust Identity Security Insights® surfaces risky identities based on behavior, privilege, compromised credentials and relationships among them. Forcepoint Data Security Posture Management (DSPM), part of the company’s AI data security solutions, maps that risk to the confidential information within its permissions and provides controls to restrict that access.
Compromised identities. A stolen identity is only as dangerous as the access it provides and the data that access puts in reach. When BeyondTrust detects a compromised identity or entitlement, the True Privilege™ graph maps the real blast radius: every path that identity can take to privilege, not just the permissions on paper. Forcepoint shows which sensitive records sit at the end of those paths, from personal data to financial records and trade secrets, and lets teams block that credential’s access.
Service accounts and AI agents with too much access. Machine and AI identities outnumber human users 144-to-1, according to 2026 research from the Cloud Security Alliance, and many carry permissions that haven’t been reviewed since they were granted. If BeyondTrust detects risky behavior or excessive privilege associated with a service account or AI agent, teams can use Forcepoint to revoke its access to the sensitive data at risk in one step. The account keeps doing the rest of its job.
Too many alerts, too little context. Instead of cross-checking two consoles, customers work from one Forcepoint dashboard that ranks each risky identity by the value of accessible data and shows why that identity was deemed risky. With a clear line of sight from identity and privilege risk to sensitive data, teams investigate faster, focus on critical vulnerabilities and remove or restrict access with targeted precision.
“The strongest technology alliances bring together complementary capabilities to solve problems neither side should have to solve in isolation,” said David Manks, Vice President of Global Strategic Alliances at BeyondTrust. “Forcepoint’s understanding of sensitive data and BeyondTrust’s identity and privilege intelligence provide two critical dimensions of risk. Bringing them together helps customers see where risky access creates meaningful exposure and take precise action to protect what matters.”
-
Trending12 months agoOPPO A6 Pro 5G Review: Reliable Daily Driver
-
Tech News2 years agoDenodo Bolsters Executive Team by Hiring Christophe Culine as its Chief Revenue Officer
-
VAR1 year agoMicrosoft Launches New Surface Copilot+ PCs for Business
-
Automotive2 years agoAGMC Launches the RIDDARA RD6 High Performance Fully Electric 4×4 Pickup
-
Tech Interviews3 years ago
Navigating the Cybersecurity Landscape in Hybrid Work Environments
-
Hospitality2 years agoGulfood 2025 30th Edition Kicks Off Today, Setting New Benchmarks in F&B Growth and Innovation
-
Tech News1 year agoNothing Launches flagship Nothing Phone (3) and Headphone (1) in theme with the Iconic Museum of the Future in Dubai
-
VAR2 years agoSamsung Galaxy Z Fold6 vs Google Pixel 9 Pro Fold: Clash Of The Folding Phenoms


