Tech News
How this Dubai company built a 1,000+ strong workforce to become one of the UAE’s largest private sector employers in just two decades
In an era defined by digital transformation and workforce localisation, Data Direct Group has emerged as one of the UAE’s largest and most enduring private employers.
Founded in 2002 with a vision to offer reliable, locally grounded customer experience (CX) solutions, Data Direct Group recently surpassed 1,000 + employee milestone in the UAE alone. The company, today employs, more than 1500 people across four GCC countries, quietly redefining what sustainable private sector impact looks like – with a workforce that today represents 35+ nationalities.
“Our story is Dubai’s story — built on ambition, innovation, and a belief in people,” said Rajiv Dalmia, Founder and Chairman of Data Direct Group that marks 23 years of operations this month. “When we started over two decades ago, back in 2002, we had a clear focus: build a company that not only delivers operational excellence but also contributes meaningfully to the economy and society around us. That vision has stayed the same.”
Supporting On-Shore Employment and Emiratisation
In an industry often driven by offshore outsourcing, Data Direct Group has doubled down on creating meaningful, on-shore employment opportunities within the UAE. Its diverse portfolio includes call centre services, digital onboarding, and IT support — all delivered by a workforce physically present in the country and trained to global standards.
“Our journey reflects not only business resilience, but a deep-rooted commitment to on-shore job creation, inclusivity, and economic value generation,” said Dalmia explaining how this ‘localisation drive’ has allowed the company to support both government and private sector entities across the UAE while aligning with national initiatives such as Emiratisation.
“We’ve never believed in exporting jobs; we’ve always believed in exporting knowledge and capabilities,” Dalmia noted. “That’s why we’ve invested heavily in building local talent — our growth is measured not just in numbers, but in lives uplifted and careers shaped.”
A True UAE-Grown Success Story
With its roots deeply embedded in Dubai, Data Direct Group has become a textbook example of homegrown enterprise success. From early challenges to regional expansion, the company has retained its core commitment to service, speed, and scalability.
Today, it is trusted by leading names in banking, healthcare, government services, utilities, logistics, and telecom, delivering bespoke business solutions that enhance customer experience and drive digital agility.
“The UAE allowed us to dream big. The leadership here created an ecosystem where entrepreneurs like myself could build something real and long-lasting,” Dalmia said.
One of the UAE’s Largest Employers in its Category
Employing more than 1,500 people in the region and growing, Data Direct Group has carved out a reputation not only for its size but also for its inclusive work environment. With more than 35 nationalities represented, the company mirrors the cosmopolitan fabric of the UAE itself.
“We don’t just talk diversity — we live it every day,” said Dalmia. “Whether it’s a young graduate from Sharjah or a systems analyst from India, we’ve built a space where people from all backgrounds, walks of life and academic qualifications can grow and lead.”
The company’s female participation has also grown steadily over the past decade, particularly in middle-management and client delivery roles — a focus area it aims to accelerate in the coming years.
Driving Economic Impact Beyond Numbers
Beyond employment figures, Data Direct Group plays a pivotal role in supporting the business infrastructure of the UAE and wider GCC. From managing millions of customer interactions to helping clients streamline operations, the company’s services are woven into the fabric of everyday business in the region.
This impact translates to cost-efficiencies, customer satisfaction, and scalable support for public services — key drivers of GDP contribution in UAE’s digital economy.
“Economic impact is not just about revenue — it’s about relevance,” Dalmia added.
“The fact that we’ve been around for over two decades, evolving every step of the way, is proof that you can be relevant, resilient, and responsible — all at once.”
Tech News
Vertiv™ Coolant Distribution Unit qualified as NVIDIA DSX Ready for AI Factory Infrastructure
Vertiv (NYSE: VRT), a global leader in critical digital infrastructure, today announced the 2.3 MW Vertiv™ CoolChip coolant distribution unit (CDU) model has qualified as a NVIDIA DSX Ready CDU. The 2.3 MW CDU model is the first CDU to qualify specifically as NVIDIA DSX Ready. Vertiv is among the initial providers of qualified CDU solutions in the NVIDIA DSX Ready program, which enables AI factory builders to identify specific power and cooling products that meet applicable NVIDIA DSX requirements.
“The scale of AI deployment is forcing a more integrated approach to data center infrastructure,” said Scott Armul, Chief Product and Technology Officer of Vertiv. “Compute, power and cooling decisions can no longer be made independently. A constraint on any one of those systems can limit the performance and productive capacity of the entire facility. NVIDIA DSX Ready gives customers a more consistent basis for evaluating critical infrastructure within that larger design.”
Armul continued: “The qualification of Vertiv’s 2.3 MW CDU model reflects our continued focus on providing the thermal building blocks, engineering expertise and lifecycle support customers need as they plan and operate increasingly complex AI environments.”
A coolant distribution unit, or CDU, manages the flow and temperature of liquid used to remove heat from high-density computing systems. The DSX Ready 2.3 MW model is part of Vertiv’s liquid-to-liquid CDU portfolio, supporting direct-to-chip and rear-door heat exchanger applications and designed for installation at the end of a row or along the room perimeter.
Connecting AI factory design to qualified cooling products
AI factories are data centers designed to develop and operate AI models and applications at scale. As computing density and infrastructure scale increase, power, cooling, water, site and grid constraints increasingly influence what builders can deploy.
The NVIDIA DSX AI Factory Platform unifies AI factory design and operations across compute, networking, power, cooling, facilities and software. It helps partners design and operate the factory as one system to support AI output within available power, cooling, water and grid constraints.
NVIDIA DSX Ready connects specific products to applicable NVIDIA DSX requirements. For CDU providers, the program uses the NVIDIA CDU self-qualification suite to determine whether a specific offering meets applicable functional requirements.
Qualification does not replace the engineering required for a particular site or configuration, and customers must still determine how a qualified product will fit within their facility design, system configuration and operating requirements.
For more information about the Vertiv portfolio of power, cooling, infrastructure, IT systems and services for critical digital applications, visit Vertiv.com.
Tech News
Abu Dhabi Projects and Infrastructure Centre and PATRIZIA sign strategic partnership to support infrastructure investment and development
The Abu Dhabi Projects and Infrastructure Centre (ADPIC)and PATRIZIA, an investment manager in real assets, have signed a strategic partnership to deepen cooperation around infrastructure investment and project delivery in the Emirate of Abu Dhabi, drawing on PATRIZIA’s wider real assets expertise.
The strategic partnership was signed during the Abu Dhabi Infrastructure Summit (ADIS) International Roadshow at EXPO REAL 2026 in Munich by His Excellency Eng Maysarah Mahmoud Salim Eid, Director General of ADPIC and Hassan Awada, Senior Executive Officer, MENA at PATRIZIA.
ADPIC sits at the centre of Abu Dhabi’s capital-project programme, coordinating planning, governance, and delivery across approximately 500 projects valued at more than AED 200bn, equivalent to more than USD 56bn. The programme spans housing, transport, culture, education, social infrastructure, and the wider urban systems supporting Abu Dhabi’s long-term growth, livability, and economic competitiveness.
The agreement also reflects the wider objective of the ADIS International Roadshow by connecting Abu Dhabi’s infrastructure ecosystem with international partners that bring specialist expertise and long-term capability, while deepening engagement with Germany and Europe. The partnership establishes a framework for PATRIZIA and ADPIC to exchange international expertise and explore areas where private-sector participation can strengthen project delivery and long-term value creation. This includes dialogue around public-private partnership structures, sharing international best practice in infrastructure financing and delivery, and exploring potential investment and co-investment opportunities arising from Abu Dhabi’s capital projects programme.
The two organisations will also cooperate on market insight, benchmarking and technical studies relevant to infrastructure investment and project delivery, while exploring ways to support greater international participation, knowledge exchange, and access to specialist capability across Abu Dhabi’s ecosystem.
H.E. Eng. Maysarah Mahmoud Salim Eid, Director General of ADPIC, said: “Abu Dhabi’s infrastructure programme requires partners that bring proven international capability, market insight, and a long-term commitment. Through this partnership with PATRIZIA, we will explore how that experience can support private-sector participation, strengthen project delivery, and create long-term value. This is exactly the type of practical international cooperation the ADIS International Roadshow is designed to advance.”
PATRIZIA has worked with institutional investors and partners in Abu Dhabi for 15 years, building long-term relationships across the Emirate. The recent establishment of a permanent presence in the Abu Dhabi Global Market (ADGM) marked a further step in that commitment, strengthening PATRIZIA’s ability to work with regional investors and partners and connect them with its international real assets platform.
Asoka Wöhrmann, CEO of PATRIZIA, said: “Abu Dhabi has established itself as an important centre for long-term investment and infrastructure development. Our teams have worked with clients and partners in the Emirate for the past 15 years, and our decision to establish a permanent presence in Abu Dhabi reflects the importance we attach to that relationship. We have seen first-hand the scale of its ambition and the increasingly important role that international expertise and private capital can play. This partnership creates a framework through which PATRIZIA can contribute its experience across real assets while deepening our longstanding relationships in Abu Dhabi.”
Hassan Awada, Senior Executive Officer, MENA at PATRIZIA, said: “Abu Dhabi is developing into a significant market for infrastructure and real assets investment, supported by major infrastructure pipeline and a clear focus on attracting international investment and expertise. Our partnership with ADPIC gives us an opportunity to closely support on delivering these priorities and to explore where PATRIZIA’s international investment capabilities can support the Emirate’s long-term ambitions.”
The agreement reflects PATRIZIA’s wider strategy of combining its established global real assets platform with selective international growth in markets where it has longstanding client relationships and relevant investment expertise.
Tech News
NetApp to Showcase AI-Ready Data Infrastructure as CEO George Kurian Takes the Stage at Ai Everything Abu Dhabi 2026
NetApp® (NASDAQ: NTAP), the Intelligent Data Infrastructure company, will exhibit at Ai Everything Abu Dhabi 2026, taking place on October 6 and 7 at ADNEC Centre in Abu Dhabi. The event will also feature George Kurian, Chief Executive Officer of NetApp, who will take part in a fireside chat on the Summit Stage titled, “Can AI Be Trusted? The New Architecture of Sovereign, Secure and Safe AI.” As AI moves from generating answers to taking action across the enterprise, Kurian will explore why trust must extend beyond the model to the data, infrastructure and systems AI can access, as well as the growing importance of security, data sovereignty and governance.
At the centre of NetApp’s presence will be the NetApp Platform, designed to provide enterprises an intelligent, connected, governed foundation that delivers zero-copy access to their data. Customers can quickly and confidently access, manage, and activate their data and be confident it is AI-ready and secure so they can take on the most demanding tasks and solve the most complex problems. In addition to being available on-premises, the NetApp Platform is natively embedded in the world’s largest public clouds. As organizations move AI initiatives from experimentation into production, having data that is accessible, governed and protected becomes increasingly important to scaling AI securely and efficiently.
“Abu Dhabi’s ambition to become an AI-native government reflects a broader shift we are seeing across the Middle East, where AI is rapidly moving from experimentation to large-scale deployment. But scaling AI is ultimately a data challenge. Organizations need trusted, secure and accessible data wherever it resides. The NetApp Platform provides the foundation customers need to build Intelligent Data Infrastructure that enables them to move from AI ambition to real business outcomes, securely and at scale.” said Suhail Hasanain, Senior Director and General Manager, MEA at NetApp
During the two-day event, NetApp’s regional and global experts will engage with industry leaders, partners and customers on building AI-ready infrastructure and addressing the data and infrastructure challenges that can prevent AI projects from progressing into production.
Visitors will have an opportunity to hear the latest developments from NetApp INSIGHT 2026 in Las Vegas, one of the company’s key events focused on tackling today’s biggest AI and technology challenges with intelligent data infrastructure.
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