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ENARA by OMNIYAT Responds to Market Demand

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ENARA by OMNIYAT

OMNIYAT has announced that its prestigious commercial development, ENARA by OMNIYAT, is now almost fully sold-out since its official launch in 2025. Located in Marasi Bay, at the Burj Khalifa District, ENARA was conceptualised to redefine the corporate environment with world-class amenities, sustainable design, and an exclusive lifestyle experience.

Mahdi Amjad, Founder and Executive Chairman of OMNIYAT, said: “OMNIYAT has a legacy of creating architectural masterpieces that elevate living and working environments. ENARA by OMNIYAT embodies our philosophy of ‘The Art of Elevation,’ blending creativity, quality, and exclusivity. Inspired by the Arabic word for ‘enlightenment’ or ‘light,’ ENARA is designed to illuminate ambition, inspire innovation, and shape the future of corporate leadership.”

This commercial masterpiece in Marasi Bay’s waterfront, adjacent to the city’s business and financial district, merges luxury with functionality to cater to the global business elite. The project reflects Dubai’s rising demand for premium office spaces, with Grade A office rents climbing 12% in 2024 and super-luxury office towers maintaining over 95% occupancy.

ENARA by OMNIYAT arrives amid a growing shortage of Grade A office spaces in Dubai thanks to sustained demand from global corporations, UHNWIs, and family offices. OMNIYAT’s latest development is poised to address this market gap, building on the success of recent ultra-luxury launches, with only two of thirty-four units still available in the project.

ENARA marks the first milestone in OMNIYAT’s ambitious strategy to redefine the ultra-luxury commercial landscape, with another landmark project in the heart of Downtown Dubai on the horizon.

A New Vision for Commercial Space

ENARA by OMNIYAT combines five-star hospitality with a sustainable, future-proof office environment. It will offer 34 flexible office spaces, featuring high ceilings, full-height windows, and landscaped terraces that promote both productivity and relaxation. These spaces accommodate diverse layouts, with a seamless transition from work to leisure. Each floorplate is dedicated to single tenants, ensuring exclusivity with private lift access. The interiors are suffused with natural light from the waterfront, reflecting OMNIYAT’s signature blend of luxury, sophistication, and functionality.

ENARA by OMNIYAT has been designed to meet the highest global standards for wellness, sustainability and digital connectivity. It is expected to achieve Platinum WELL Certification to ensure optimal health and well-being for occupants, and LEED Platinum certification for meeting the most stringent sustainability benchmarks. The development has also secured Platinum pre-certifications for both WiredScore and SmartScore, highlighting its advanced digital infrastructure and smart building capabilities.

The building will feature smart Building Management Systems (BMS), including automated lighting, air-conditioning, and environmental controls for optimal energy efficiency. The seamless integration of technology will enhance security, comfort, and operational efficiency, making ENARA by OMNIYAT a fully future-ready workspace.

Luxe amenities

ENARA by OMNIYAT will offer priority access to an opulent Private Members’ Club, for relaxation and networking, the club’s world-class amenities include fine dining experiences, a luxurious bar and coffee lounges. ENARA also features a dedicated spa with a lap pool, sauna, and steam room, and a fully equipped fitness centre.

A landscaped sky deck and events space and a business lounge with state-of-the-art meeting and conference facilities ensure that ENARA by OMNIYAT offers far more than just a workspace. This is a property designed to inspire innovation, foster collaboration, and elevate professional lifestyles.

Marasi Bay reimagines Dubai’s luxury landscape

ENARA by OMNIYAT is part of OMNIYAT’s broader vision for Marasi Bay, a reimagined ultra-luxury waterfront destination. Known for developing some of Dubai’s most iconic properties including The Lana, Dorchester Collection, VELA, and VELA Viento, all located within the Marasi Bay district.

With ENARA by OMNIYAT, Dubai’s commercial real estate landscape is poised for a significant shift, blending iconic design with unparalleled amenities. As global demand for premium office spaces continues to grow, ENARA by OMNIYAT positions itself as the ultimate destination for visionary businesses seeking to thrive in a luxurious, sustainable, and connected environment.

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WHY DEVELOPERS SHOULD ADOPT AN INVESTOR MINDSET IN EVOLVING REAL ESTATE MARKET

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Professional portrait of Francis Alfred, Managing Director of Sobha Realty, wearing traditional white kandura and ghutra in formal business setting

By Eng. Amer Khansaheb, Chief Executive Officer and Board Member of Union Properties PJSC

In today’s buoyant UAE Real Estate landscape, conventional metrics like unit sales volumes are becoming obsolete. Instead, genuine success increasingly lies in value measured through long-term rental income, growth, asset quality, and capital appreciation. Developers who adopt an investor-led mindset, prioritising yield, durability, and premium standards, are effectively shaping the future of the sector in the UAE.

From Selling Today to Earning Tomorrow

To achieve this shift, developers must transcend the traditional focus on one-time sales. Developers must embrace business models that generate sustainable rental income, ensuring a predictable stream of cash flow even during market fluctuations. Future-focused project planning must integrate rental viability, anchoring developments in steady long-term returns rather than immediate, speculative gains. This investor-first approach positions developers for long-term growth.

Rental Market Momentum: Major Growth Engine

The UAE’s residential leases market is projected to reach USD 27.98 billion in 2025 and USD 33.10 billion by 2029 at a compound annual growth rate (CAGR) of 4.3 per cent. Developers who prioritise rental-ready, high-quality units will be best placed to capture this expanding market, appealing both to residents seeking premium housing and to investors seeking reliable returns. This demonstrates the enormous potential that rental-centric development strategies hold.

Supply Growth and Still Solid Returns

Despite expectations of 180,000 new residential units by 2026, rental yields remain strong at 7.4 per cent. This reveals persistent demand, indicating prime opportunities for value-added investments. Developers can capitalise this by offering thoughtfully designed projects with integrated amenities and sustainability features on strategic locations, elements that elevate rental income and investor appeal.

Attracting Global Capital through Investment-First Mindset

The UAE’s progressive policies such as long-term visas, free zones for Real Estate, and investor-friendly reforms, continue to magnetise international and institutional capital. By adopting an investor-first mindset, developers can meet this evolving demand by offering investment-grade opportunities and high-quality, income-generating assets that appeal to discerning global investors.

Differentiating Through Quality

To differentiate in this present market increasingly defined by long-term value rather than rapid turnover, excellence in design, exceptional finishes and long-term value are keys. Developers who invest in durability, sustainability, and strategic positioning, beyond sheer scale, will attract tenant loyalty and investor confidence. This differentiation fosters both brand equity and financial resilience.

Aligning with Future: Investor Mindset as Strategy

As the UAE Real Estate landscape evolves, we can safely state that those developers that think like investors will certainly emerge as leaders. By aligning projects with long-term income generation, adhering to global investment standards, and offering quality-driven, sustainable developments, they lay the groundwork for enduring success.

This dynamic Real Estate environment is not merely a passing trend but a blueprint for sustainable, value-based growth in the UAE market. Developers who embrace this investor-led vision, integrating rental yield, design excellence, and global standards, will not only thrive but also redefine the future of the sector.

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OMNIYAT LUMENA ALTA Celebrates 20 Years of Design Excellence

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Architectural rendering of Object 1 premium high-rise residential development featuring distinctive curved metallic facade and sky terraces with Burj Khalifa visible in background during blue hour in Dubai

Dubai’s tallest commercial tower honors’ two decades of architectural innovation

OMNIYAT, Dubai’s visionary ultra-luxury developer, has officially launched LUMENA ALTA, a 380-metre landmark redefining the city’s skyline. Upon completion in 2030, it will become Business Bay’s tallest commercial tower.

The launch also celebrates OMNIYAT’s 20th anniversary, symbolizing two decades of design, craftsmanship, and creativity. Moreover, with a Gross Development Value above AED 5 billion, LUMENA ALTA continues the success of LUMENA and ENARA, reaffirming OMNIYAT’s position as a leader in luxury real estate.


A Vision Elevated

From its name, LUMENA ALTA captures light and ambition. “Lumena,” derived from the Latin lumen, evokes brilliance and creativity, while “Alta,” meaning elevated, conveys height and aspiration. Together, they express OMNIYAT’s guiding principle – The Art of Elevation.

Furthermore, the tower’s spiraling glass façade reflects sunlight by day and glows softly by night. Its fluid design embodies motion and progress, mirroring Dubai’s rise as a global capital of innovation.


Workspaces That Inspire

Designed for global visionaries, LUMENA ALTA blends performance, wellbeing, and prestige in one vertical destination. Triple-height sky lobbies, panoramic terraces, and bright atria bring openness and balance to every floor. In addition, landscaped sky gardens and private terraces connect work with nature, creating calm within energy.

Strategically located on Sheikh Zayed Road, the tower provides direct access to Downtown Dubai, DIFC, and the future Dubai Metro Gold Line. Together with its twin, LUMENA, it forms a luminous gateway to Business Bay – a landmark of connectivity, commerce, and culture.


A World Above Expectation

Crowning the structure, a five-star lifestyle hotel merges hospitality with architectural artistry. Its Sky Pool, suspended 335 metres above the city, will be the world’s highest infinity pool.

At the summit, the Sky Restaurant will deliver panoramic 360° views of Dubai’s skyline and coastline. Each evening will blend gastronomy, design, and spectacle – a sensory experience above the clouds.

Moreover, wellbeing defines the tower’s rhythm. Private fitness suites, hydrotherapy zones, vitality pools, and spa sanctuaries offer renewal throughout the day. A 25-metre indoor lap pool completes a lifestyle that balances achievement and serenity.


Service Beyond Space

As with all OMNIYAT masterpieces, LUMENA ALTA offers service that matches its design. A dedicated concierge team manages reception, meetings, and lifestyle coordination. Furthermore, residents and guests can access tailored experiences – from wellness scheduling and luxury travel to event planning and personal shopping.

Drawing inspiration from The Opus, One at Palm Jumeirah, and The Lana, OMNIYAT turns architecture into living art, ensuring every interaction feels seamless and refined.


Smart, Sustainable and Future-Ready

LUMENA ALTA is engineered to achieve LEED Platinum, Platinum WELL, Platinum WiredScore, and SmartScore Certifications. These standards emphasise sustainability, technology, and human wellbeing. Consequently, the tower establishes a new benchmark for intelligent, future-focused commercial spaces.


A Legacy of Ambition and Artistry

Reflecting on the milestone, Mahdi Amjad, Founder and Executive Chairman of OMNIYAT, said:

“Dubai attracts global enterprises that value excellence and creativity. As demand for premium space grows, OMNIYAT will keep reshaping the skyline with bold, intelligent designs that inspire progress.”

Over the past two decades, OMNIYAT has evolved from a developer into a curator of architectural art. With LUMENA ALTA, the company begins a new chapter – one where art, architecture, and ambition converge to define Dubai’s next horizon.

check this out Sobha Realty Sells 50% Downtown UAQ Within First Week

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Downtown UAQ | Sobha Realty Sells Over 50% of Launch Inventory Within First Week

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Downtown UAQ Sobha Realty waterfront master development rendering showing residential towers and circular landmark building at sunset

Sobha Realty has announced strong initial sales at its flagship Downtown UAQ | Sobha Realty master development, reinforcing rising investor confidence in Umm Al Quwain as the UAE’s next coastal growth hub.

Within just one week of its launch, the developer confirmed that over 50% of units in the first three residential towers were sold, setting a new benchmark for sales velocity in the northern emirates.

The 25-million-square-foot master development, located along Umm Al Quwain’s natural waterfront, is envisioned as the Coastal Skyline of the Future. The project integrates premium residences, commercial hubs, hospitality offerings, and lifestyle amenities to create an exceptional living experience. It is designed to balance modern living with environmental stewardship, with more than half of the total land area dedicated to open and green spaces.

The master plan spans 11 kilometers of pristine waterfront and includes over 7 kilometers of uninterrupted natural beach, two marinas, landscaped boulevards, and future-ready mobility solutions such as water taxis. It will also feature the UAQ Trade Centre, premium office space, and leisure attractions to strengthen its position as a mixed-use destination.

The first residential cluster, Sobha Aquamont, was unveiled earlier this year and comprises three towers of one-, two-, and three-bedroom waterfront apartments. The towers are designed to maximize natural light and coastal views, in line with Sobha Realty’s emphasis on luxury, craftsmanship, and sustainability.

“Umm Al Quwain is emerging as a highly attractive destination for residents and investors seeking world-class coastal living in a natural environment,” said Francis Alfred, Managing Director of Sobha Realty. “The strong sales response at Downtown UAQ reflects both the confidence in Sobha Realty’s vision and the growing appeal of Umm Al Quwain as a market poised for long-term growth.”

Adding to Sobha Realty’s expanding UAE portfolio of luxury communities, Downtown UAQ | Sobha Realty reinforces the company’s reputation for engineering excellence and sustainable urban design. It also highlights the growing momentum of mixed-use coastal projects in the UAE, which are attracting increasing interest from both domestic buyers and international investors.

By setting a new sales benchmark in its opening week, Downtown UAQ | Sobha Realty has established itself as one of the region’s most ambitious and promising waterfront destinations.

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