Tech News
AI-powered personalized learning: The next frontier for Middle East education
By Isil Berkan, Marketing Director, Middle East, Africa & Turkey at Pearson
Artificial intelligence is no longer a distant promise: it’s already reshaping how we live, work, and learn. In the classroom, AI-powered tools are adapting lessons in real-time to each student’s strengths, gaps, and pace. That means less time marking, and more time for teachers to connect, coach, and inspire.
In the Middle East, governments are actively reforming education to build a digital-ready workforce. AI offers a unique opportunity to close skill gaps, increase engagement, and prepare youth not only for today’s jobs but for those yet to come. With thoughtful implementation and the right safeguards, AI-powered learning is reshaping education at an unprecedented scale and speed.
The current state of AI in Middle Eastern education
Across the region, governments are investing significantly in digital transformation in education. In the UAE, AI learning begins from kindergarten, part of its ambition to become a global leader in AI. The country now ranks third globally for attracting AI talent, according to Stanford’s 2024 AI Index report.
Saudi Arabia’s Vision 2030 includes a bold national strategy for data and AI, aiming to position the Kingdom among the world’s top AI-powered economies. Initiatives like “One Million Saudis in AI” and “Artificial Intelligence Hour” are already equipping hundreds of thousands of students with essential skills. Public-private partnerships are accelerating progress, especially in STEM and bilingual education.
Why AI-powered personalized learning is needed
Many traditional classrooms are constrained by fixed curricula and standardized teaching methods. This can make it difficult to meet the needs of individual students. AI can help close the gap—giving every student tailored support based on how they learn best. It doesn’t replace teachers; it gives them better tools to adapt, support, and engage.
The AI in education market is expected to grow to over $20 billion by 2027. Pearson’s own research found that 76% of teachers spend at least an hour a week planning lessons in their own time. This provided inspiration for innovations like our Smart Lesson Generator, which reduces admin and delivers curriculum-aligned content at the right level, in seconds.
Generative AI can identify at-risk learners early, recommend specific interventions, and dynamically adapt materials for better comprehension and retention. These tools tailor content to each learner’s unique needs by offering personalized explanations, summaries, and practice questions.
How it can be implemented and the benefits
AI needs more than access to devices; it works best when integrated into pedagogy. Tools like Mondly by Pearson let learners practise speaking and listening in realistic, role-based scenarios, powered by speech recognition and adaptive feedback.
This kind of real-time assessment is especially valuable for workforce preparation, where language skills, particularly English, directly influence employability. In Saudi Arabia, Pearson’s research shows a 40% gap in English skills across industries, something AI can help address at scale.
Challenges and considerations
In a world where 60% of educators are already implementing AI in the classroom, concerns around data privacy, digital literacy, and equitable access cannot be ignored.
Many schools still lack the infrastructure or teacher training needed to roll out AI programs effectively, with 61% of teachers indicating they would feel more confident using AI if they were properly trained. However, these challenges present opportunities for regional collaboration and innovation. Ethical frameworks, clear data policies, and inclusive curriculum design can mitigate risks.
AI-powered tools that are built on proprietary standards like the Global Scale of English can ensure precision and alignment with real-world learning outcomes. Rather than replacing educators, AI should be positioned as a tool that empowers them, providing real-time assistance during lessons, answering questions, and offering extra resources.
Government initiatives and national strategies
The UAE’s AI Strategy 2031 and Saudi Arabia’s Vision 2030 show a clear commitment to integrating AI across all levels of education. Programs like the King Abdullah Scholarship Program (KASP) are sending students abroad to study advanced technologies, while EdTech partnerships are multiplying across the region.
By 2030, AI is expected to contribute over $96 billion to the UAE’s economy and $135 billion to Saudi Arabia’s. To realise this, education must lead the way.
The road ahead
To make the most of AI in education, we need more than devices and dashboards. We need collaboration.
Educators need hands-on training. Policymakers need to create regulations that promote safe, equitable use of AI. And technology providers must build tools with—not just for—teachers and learners. That includes embedding AI into curricula and teaching the next generation how to use it responsibly.
The Middle East has momentum on its side. If governments, educators, and tech companies act together, the region can set a global example, building an education system that’s more personalised, more agile, and fit for the future.
Tech News
MAXION REPORTS 399% USER GROWTH AMID RISING DEMAND FOR REAL-WORLD CONNECTION PLATFORMS

MAXION, a UAE-based platform empowering social connections, has reported 399% year-on-year growth in its user base in 2025 following the introduction of an AI-powered infrastructure designed to prioritise real-world interaction. The growth reflects strong adoption of the platform’s technology-driven approach to facilitating meaningful relationships. Over the same period, the company reached a 406% increase in annual recurring revenue.
MAXION operates as a hybrid SaaS and marketplace platform built on an AI-powered system that processes behavioural, scheduling, and conversion data across the full lifecycle of an interaction. The system analyses availability alignment, time to meeting, attendance confirmation, repeat meeting patterns, and structured feedback following in-person meetings, helping members move from introduction to real-world conversation more efficiently. To support the continued development of these capabilities, MAXION has secured $900,000 in early-stage funding, which has been allocated toward AI integration, infrastructure development, senior product hires, and operational expansion.
The UAE’s international population provides a strong environment for MAXION’s growth, with Dubai alone home to a rapidly expanding base of ultra-high-net-worth individuals (UHNWIs). At the same time, the UAE online relationship services market is anticipated to grow by more than 9.21% by 2031, highlighting sustained demand for platforms that help individuals form meaningful connections in fast-moving urban environments.
To date, more than 40,000 individuals have applied to join MAXION, with approximately 7,000 active members accepted into the curated community. Through a selective onboarding process, the platform maintains a gender balance close to 50:50, compared with traditional platforms where participation averages approximately 70:30 male to female. The community primarily consists of high-performing professionals aged 25 to 45 working across finance, consulting, technology, entrepreneurship, and senior corporate leadership roles.
Christiana Maxion, Founder and CEO of MAXION, said: “Our long-term vision is to restore real-world connection in a fast-moving world. Technology should help people meet sooner rather than spend months behind a screen. We use data to make it easier for people to meet at the right time, allowing members to focus on getting to know each other rather than spending weeks in digital conversation. MAXION is designed to move people from introduction to real conversation quickly, where interactions feel more natural, and intentions become clearer. Over time, we want to build a platform that supports strong partnerships and lasting communities.”
In the past six months alone, MAXION has facilitated more than 2,000 in-person meetings between members. The platform measures success by the relationships formed between members, with users typically returning every three months and continuing to engage with the app over periods of up to two years. MAXION has also established strategic partnerships with brands to reduce logistical friction surrounding real-world meetings and create a smoother experience for members.
Adoption is currently concentrated in Dubai, with growing traction in Abu Dhabi. The company plans to deepen its presence across the UAE while preparing for expansion into international professional hubs such as Singapore, London, and New York, where dense expatriate populations and fast-paced professional environments create similar demand for intentional connection.
Over time, MAXION aims to support members beyond the first stage of connection by creating value for couples as their relationships develop. The long-term vision is to help build urban communities where meaningful relationships remain central to modern professional life.
Tech News
Yango Tech launches Industrial AI Agents to accelerate UAE’s digital workforce agenda
Yango Tech, B2B technology solutions provider by Yango Group, launches a new business practice focused on developing and deploying autonomous industrial AI agents. These AI agents are designed to execute real operational tasks across customer service, analytics, compliance, and decision-making, serving industries such as fintech, medtech, e-commerce, logistics, smart cities, and the public sector. Yango Tech offers both ready-to-deploy solutions and a customizable platform for building AI agents tailored to the specific needs of each business. This new business direction addresses the rapidly growing demand across the Middle East for scalable AI systems that deliver measurable business impact, as the region accelerates toward a projected $320 billion AI economy by 2030.
AI Agents connect directly to enterprise applications and data sources, including CRM, HR and finance systems, allowing AI to act like digital employees with memory, execution capabilities and built-in security. For governments and enterprises building digital workforces and smart cities, Yango Tech deploys AI employees across customer support, sales, recruitment and debt recovery, delivering 95% first-contact resolution, faster hiring and up to $100K in monthly operational savings. Its Smart City stack enables digital twins, emergency navigation, mobility optimization and real-time urban analytics, helping municipalities accelerate decision-making, improve traffic flow, and reduce energy and operational costs through AI-powered city modelling and dispatch optimization.
In the medical world, Yango Tech reduces physician admin workloads through appointment transcription, smart search across electronic medical records, imaging analysis and AI and BI command centres. The solutions automate documentation, surface unified patient data in seconds, improve diagnostic accuracy and enable clinicians to treat more patients. In financial services, AI functions support front-, middle- and back-office transformation through AI-powered chatbots, smart search, credit scoring, anti-fraud analytics and workflow automation.
Commenting on the launch, Vladimir Razuvaev, Chief Executive at Yango Tech, said: “Enterprises today are under pressure to turn AI into practical outcomes. Our AI Agents were built to help organizations deploy autonomous digital employees that integrate securely into existing systems and deliver measurable productivity gains. With around 84% of GCC organisations adopting AI, the opportunity now lies in execution. Our vision is to help healthcare providers, banks, private firms and cities scale AI responsibly while strengthening performance, transparency and service quality.”
The launch reinforces Yango Tech’s alignment with the UAE’s national innovation agenda and broader regional ambitions for AI-led economic growth, smart infrastructure and digital government. By enabling sovereign deployments, local data control and enterprise-grade security, the platform supports the UAE’s vision for future-ready public services and knowledge-driven economies while helping organizations move faster from strategy to implementation.
Tech News
QBURST DEEPENS MIDDLE EAST COMMITMENT, APPOINTS SHIVKUMAR SUBRAMANIAM
TO LEAD FROM DUBAI

QBurst, a design-led digital engineering company powered by High AI-Q™, has appointed Shivkumar Subramaniam as Regional Head, Middle East, based in Dubai, UAE. The appointment underscores QBurst’s strategic commitment to building a locally-rooted presence in the Middle East and strengthening its ability to serve enterprises and governments across the region.
The Middle East represents one of the most significant growth opportunities in the global technology services market. According to Deloitte & MBZUAI, State of AI in the Middle East 2025 report, over 80% of organizations in the region feel intense pressure to adopt AI, yet nearly half lack the talent and technology capabilities to scale it successfully, and a third report no returns from their AI initiatives. Closing that gap between AI adoption and AI value is the opportunity QBurst is positioned to capture.
Shivkumar is a global technology business leader with over three decades of experience building and scaling digital and technology services businesses across the Middle East, Asia Pacific, and India. He has led multi-country P&L portfolios and driven large-scale digital transformation initiatives for enterprises and governments across industries.
“The velocity of digital and AI transformation in the Middle East is remarkable. What’s truly compelling is the complexity and scale of the projects being undertaken—from smart governments to intelligent enterprises. This is where QBurst provides a decisive advantage, bringing a world-class engineering pedigree and practical AI experience. Our main focus is on embedding QBurst into the fabric of the region’s innovation ecosystem, building a team that co-creates solutions and ensures we are the trusted, long-term partner for our clients’ success,” said Shivkumar Subramaniam, Regional Head, Middle East, QBurst.
QBurst CEO Arun ‘Rak’ Ramchandran added, “The Middle East is a strategic market for us with long-term growth potential. Governments across the region – from the UAE’s AI Strategy to Saudi Arabia’s Vision 2030 – are building the foundation for an AI-driven future, and that is creating demand for partners who can genuinely deliver at scale. Building an on-ground team despite the ongoing geopolitical developments is our clearest statement of commitment and conviction in the region. Shivkumar brings proven depth of regional experience and leadership QBurst needs, to accelerate that growth and support our clients in building intelligent, future-ready digital platforms.”
Before joining QBurst, Shivkumar held senior leadership roles at Siemens, Satyam Computer Services, Mindtree, and Larsen & Toubro Infotech, where he helped expand regional technology businesses and led large digital transformation programs for clients across the Middle East and Asia Pacific.
A year since Multiples Alternate Asset Management, India’s leading alternate asset management firm, acquired a controlling stake in QBurst in a ~USD 200 million transaction, the company has moved decisively to scale its international footprint, strengthen its leadership team and bolster its offerings. The Middle East expansion marks one of the most significant steps in that growth journey, with QBurst bringing deep experience in delivering AI-driven solutions across Realty, Hospitality, Retail, Manufacturing, and Healthcare – industries that sit at the heart of the region’s economy.
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