Tech News
AI-powered personalized learning: The next frontier for Middle East education
By Isil Berkan, Marketing Director, Middle East, Africa & Turkey at Pearson
Artificial intelligence is no longer a distant promise: it’s already reshaping how we live, work, and learn. In the classroom, AI-powered tools are adapting lessons in real-time to each student’s strengths, gaps, and pace. That means less time marking, and more time for teachers to connect, coach, and inspire.
In the Middle East, governments are actively reforming education to build a digital-ready workforce. AI offers a unique opportunity to close skill gaps, increase engagement, and prepare youth not only for today’s jobs but for those yet to come. With thoughtful implementation and the right safeguards, AI-powered learning is reshaping education at an unprecedented scale and speed.
The current state of AI in Middle Eastern education
Across the region, governments are investing significantly in digital transformation in education. In the UAE, AI learning begins from kindergarten, part of its ambition to become a global leader in AI. The country now ranks third globally for attracting AI talent, according to Stanford’s 2024 AI Index report.
Saudi Arabia’s Vision 2030 includes a bold national strategy for data and AI, aiming to position the Kingdom among the world’s top AI-powered economies. Initiatives like “One Million Saudis in AI” and “Artificial Intelligence Hour” are already equipping hundreds of thousands of students with essential skills. Public-private partnerships are accelerating progress, especially in STEM and bilingual education.
Why AI-powered personalized learning is needed
Many traditional classrooms are constrained by fixed curricula and standardized teaching methods. This can make it difficult to meet the needs of individual students. AI can help close the gap—giving every student tailored support based on how they learn best. It doesn’t replace teachers; it gives them better tools to adapt, support, and engage.
The AI in education market is expected to grow to over $20 billion by 2027. Pearson’s own research found that 76% of teachers spend at least an hour a week planning lessons in their own time. This provided inspiration for innovations like our Smart Lesson Generator, which reduces admin and delivers curriculum-aligned content at the right level, in seconds.
Generative AI can identify at-risk learners early, recommend specific interventions, and dynamically adapt materials for better comprehension and retention. These tools tailor content to each learner’s unique needs by offering personalized explanations, summaries, and practice questions.
How it can be implemented and the benefits
AI needs more than access to devices; it works best when integrated into pedagogy. Tools like Mondly by Pearson let learners practise speaking and listening in realistic, role-based scenarios, powered by speech recognition and adaptive feedback.
This kind of real-time assessment is especially valuable for workforce preparation, where language skills, particularly English, directly influence employability. In Saudi Arabia, Pearson’s research shows a 40% gap in English skills across industries, something AI can help address at scale.
Challenges and considerations
In a world where 60% of educators are already implementing AI in the classroom, concerns around data privacy, digital literacy, and equitable access cannot be ignored.
Many schools still lack the infrastructure or teacher training needed to roll out AI programs effectively, with 61% of teachers indicating they would feel more confident using AI if they were properly trained. However, these challenges present opportunities for regional collaboration and innovation. Ethical frameworks, clear data policies, and inclusive curriculum design can mitigate risks.
AI-powered tools that are built on proprietary standards like the Global Scale of English can ensure precision and alignment with real-world learning outcomes. Rather than replacing educators, AI should be positioned as a tool that empowers them, providing real-time assistance during lessons, answering questions, and offering extra resources.
Government initiatives and national strategies
The UAE’s AI Strategy 2031 and Saudi Arabia’s Vision 2030 show a clear commitment to integrating AI across all levels of education. Programs like the King Abdullah Scholarship Program (KASP) are sending students abroad to study advanced technologies, while EdTech partnerships are multiplying across the region.
By 2030, AI is expected to contribute over $96 billion to the UAE’s economy and $135 billion to Saudi Arabia’s. To realise this, education must lead the way.
The road ahead
To make the most of AI in education, we need more than devices and dashboards. We need collaboration.
Educators need hands-on training. Policymakers need to create regulations that promote safe, equitable use of AI. And technology providers must build tools with—not just for—teachers and learners. That includes embedding AI into curricula and teaching the next generation how to use it responsibly.
The Middle East has momentum on its side. If governments, educators, and tech companies act together, the region can set a global example, building an education system that’s more personalised, more agile, and fit for the future.
Tech News
100 UAE Students Recognised for Mathematics Achievements at Cuemath Parent Summit in Dubai
Cuemath recognised 100 UAE students for mathematics achievements at its Parent Summit 2026, themed “The Future of Math Education,” at The Westin Dubai Mina Seyahi Beach Resort & Marina. Students and parents celebrated annual achievements and explored mathematical capabilities for an AI-driven world.
Awards included 56 Distinctions in School Mathematics, 27 in National Competition and 17 in International Competition; 16 students received MathFit Rising Star special mentions for effort and progress.
Achievements spanned school examinations, national assessments, the UK Junior Mathematical Challenge, SOF International Mathematics Olympiad, Math Kangaroo, World Maths Championship and Germany’s Mathematik-Olympiade.
Grade 4 Revaan Birla ranked first worldwide in SOF’s Olympiad, reaching 99,499 registered schools across 72 countries. Grade 6 Maahi Batra secured national gold and first place at Germany’s Mathematik-Olympiade, competing in German despite it not being her first language. Grade 7 Hritika Somani secured two golds at the Mathematik-Olympiade in Frankfurt; Grade 4 Krishiv Binoi Nair won Math Kangaroo gold, among over six million participants across 90 countries.
Manan Khurma, Founder and CEO of Cuemath, said: “Parent Summit celebrates what we call being ‘MathFit’ — developing a child’s ability to reason, persevere, and feel genuinely at ease with numbers. True mathematical capability isn’t just about speed or memorisation; it is about building the mental stamina to tackle unfamiliar challenges with confidence.
“Seeing so many of our UAE students excel across school, national and global stages proves that when effort and curiosity are nurtured, mathematical potential is truly limit-free.”
Pooja Purohit, Cuemath tutor, said: “Online learning involves weeks of consistent, quiet focus from a child. The Parent Summit is meaningful because it brings that journey into the light. Hearing their name recognised in front of their families validates those hours of perseverance and builds a proud, confident mindset.”
Cuemath’s pre-event “Teach-It-Back” contest invited all summit participants to explain any maths concept in a two-minute video, emphasising teaching as a sign of being MathFit. Winners received AED 1,000 in cash prizes, announced at the summit.
“This event celebrated our students’ achievements and how engaging mathematics develops skills beyond the classroom. Seeing the enthusiasm of the students and the pride of their families was incredibly rewarding,” said Asma Mohamed, Partnerships & Community Engagement Manager, Cuemath Middle East.
Shalav Kumar, parent of Nevaeh Halder Kumar, who placed first among 67 students from KG to Grade 10, said: “It was wonderful to see an event that made math so engaging and hands-on for kids of every age — a truly well-organized experience that brought out the best in every young presenter.”
Nevaeh added: “It was so much fun teaching everyone about data and graphs — I can’t wait to be part of this contest next year!”
Tech News
Core42 Launches Partner Program to Expand Sovereign Enabled Cloud and AI Choice in the UAE
Core42, a G42 company specializing in sovereign enabled cloud and AI infrastructure, today announced the launch of the Core42 Partner Program giving independent software vendors (ISVs), technology partners, startups and resellers new ways to build and sell cloud and AI solutions in the UAE. The program launches with a network of more than 50 partners and is built on Core42’s established cloud environment, which currently supports more than 47 Abu Dhabi government entities.
Through the Technology Partner track, ISVs and startups can bring their solutions to Core42 Sovereign Enabled Public Cloud and build with Microsoft Azure services. Core42 Insight provides the data residency, governance, monitoring and security controls around those deployments, while Core42 teams work directly with partners on architecture, compliance documentation and taking the solution to market.
Through the Channel Partner track, resellers and solution providers can sell Core42 cloud and AI solutions to customers with specific data residency, control, security and compliance requirements. Core42 supports them with sales training, technical expertise and go-to-market support to help develop opportunities and grow their business.
“Government and regulated industries need greater choice in the cloud and AI solutions available to them, while retaining clarity over where their data sits, how their environment is governed and which controls apply to each workload,” said Ahmed Labib, VP Partnerships and Ecosystems, Core42. “The Core42 Partner Program brings more technology companies into our ecosystem and helps them build around those requirements. For customers, that means access to a broader range of solutions. For our partners, it creates new opportunities to build, sell and grow in the UAE.”
The launch strengthens Core42’s partner-first ecosystem model, which spans silicon leaders, hosting providers, ISVs, and model providers, and builds on the company’s strategic collaboration with Microsoft for sovereign cloud delivery. Core42 Sovereign Enabled Public Cloud combines Microsoft Azure services with UAE-specific data residency, governance, monitoring and security controls managed through Core42 Insight. Partners can design solutions around the requirements of a particular customer and the relevant workload classification.
The suitability of each solution depends on its workload classification, customer requirements and applicable regulatory framework. Core42 works with partners to identify the relevant technical and governance controls, while partners and customers remain responsible for obtaining any required regulatory or sector-specific approvals.
Joining the program takes three steps: partners apply, describing how they want to build or sell with Core42; onboard with the resources, training, and support they need; then launch solutions, register opportunities, and scale their business.
Tech News
MECSR hosts ‘Retail Congress MENA 2026’ as Industry leaders discuss AI and Retail’s Future
AI, leadership, the future of retail and Dubai’s Retail and Tourism Agenda took centre stage on day one of ‘Retail Congress MENA 2026’, as retail leaders, shopping centre and real estate professionals from the region gathered at Ritz-Carlton, DIFC, Dubai on Monday to exchange insights on the trends, challenges and opportunities shaping the next chapter of MENA’s retail industry.
The two-day congress, organized by the Middle East Council of Shopping Centres & Retailers (MECSR) is taking place on 5th-6th October under the theme ‘Level Up: Empowering Tomorrow’s Leaders Today’.
The opening featured a series of keynote sessions, panel discussion and thought-provoking industry conversations focused on leadership, innovation, technology and the evolving expectations of today’s consumers and their impact on the retail market.
The event began with the opening remarks by David Macadam, CEO, MECSR; Richard Dean, Master of Ceremonies followed by Dr. Younis Al Mulla, Chairman, MECSR and Ayman Alburti, Board President, MECSR; CEO, Azad Properties, MECSR / Azad Properties.
The event kicked off with an insightful session titled ‘Dubai’s Retail and Tourism Agenda: The View from the City’ featuring Mohammed Feras Arayqat, Vice President, Retail Calendar and Promotions, Dubai Festivals and Retail Establishment (DFRE).
Arayqat discussed how Dubai’s retail sector and tourism economy have evolved alongside each other over the past two decades, and how the city’s continued growth in visitors and residents demanding are influencing the way retail destinations are planned, leased and programmed. He also highlighted the role of Dubai’s retail calendar and major campaigns in driving footfall and shaping the city’s retail landscape in the years ahead.
Another key session ‘The Human Future: AI, Happiness and How We Will Live, Work and Gather’ by Mo Gawdat, Former Chief Business Officer, Google [X] and Founder, One Billion Happy in discussion with David Macadam, CEO, MECSR.
The conversations focussed on the growing impact of artificial intelligence on business, the workplace and human behaviour. Gawdat with Macadam outlined how AI could reshape the way people work, shop and interact. He emphasised the need for leaders to navigate technological change with a greater focus on people’s wellbeing and confidence. The also highlighted the growing importance of employee and consumer wellbeing as businesses adapt to rapid technological change.
In the next session ‘NEXT | Leading Through the New Realities’ featuring Alain Bejjani the author of NEXT | Leading Through the New Realities and former Chief Executive Officer of Majid Al Futtaim Holding, was in
conversation with Richard Dean, Master of Ceremonies. The discussion explored how the conditions that shaped the Gulf’s retail and real estate sector over the past two decades are changing. The speaker further examined what these shifts mean for regional leaders and operators and how leadership must evolve to respond to new market realities. He highlighted the importance of recognising change early and enabling organisations to remain decisive and adaptable as the business environment continues to shift.
Another insightful session was ‘Capital and Confidence: Navigating the Region’s Next Chapter ‘featuring Gogi George, Director, Asset Management, Lulu International Holdings Ltd accompanied by Shane Eldstrom, Chief Executive Officer, United Developers (Place Vendôme); Duaij Al Rumaihi, Chief Commercial Officer, Seef Properties; Richard Dean, Master of Ceremonies and Tarik Abdullah Alaklan, Director Of Luxury Accounts, Cenomi Centers.
The speakers discussed how regional owners and developers are assessing a changing market environment, including evolving approaches to risk and return. They shared their perspectives on the current operating landscape and how businesses are navigating market shifts while positioning themselves for the region’s next phase of growth.
‘Brand Retail in the Gulf: Sustaining Growth in a More Demanding Market’ featuring John Hadden, · Chief Executive Officer, Alshaya Group in conversation with David Macadam, CEO, MECSR was focussed on rising consumer expectation across the Gulf and the convergence of shopping and entertainment.
Hadden also outlined how physical and online retail are increasingly aligning and what the region must do to maintain its position as a leading centre for brand retail.
The event continued with ‘Right in the Heart: Reinventing a Legacy Mall for Modern Retail’ featuring Mary Del Dosso, Mall Director, BurJuman and Reef Malls, Al Ghurair Group in talk with David Macadam, CEO, MECSR. Del Dosso discussed the repositioning of BurJuman, one of Dubai’s landmark shopping centres, including its evolving tenant mix, food, community and brand decisions shaping its future.
Day one concluded with a key session ‘AI in Retail: Levelling Up the Operation’ held by Baiju Pappachan, Founder and Managing Director, Raffle_Tech & BUZ Marketing LLC; Nevzat Yavan, Chief Operating Officer, ESAS Properties and Hamdi Kulahcioglu, Senior Partner, Akerio in conversation with David Macadam, CEO, MECSR.
The session focused on the growing use of artificial intelligence across retail operations, from shopping centre platforms to pricing, customer engagement and relationship and brand management. The speakers share their
experiences of implementing AI, its impact on customers and teams, and the opportunities they see for further adoption.
Day two will open with “The Road to Jeddah,” featuring David Macadam, Ayman Alburti (Azad Properties) and Thamer AlAboud, Chairman of the Tourism and Culture Council at Jeddah Chamber, previewing MECSR’s Saudi expansion.
Further sessions include “The Leadership Conversation: What It Takes to Lead Retail at Scale,” featuring Nasser Alajmi (AWJ Real Estate), Neeraj Teckchandani, CEO of Apparel Group, and Nada Ghaoui Abousaab (FIKRA Consultants) as moderator.
“Betting Big on the Gulf: Brands, Markets and the Plans,” featuring Kapil Sethi (GMG) and Majid Algothmi (RED Malls/Azad Properties). “The Holy Cities Opportunity,” featuring Konrad Kolankiewicz (Knowledge Economic City) and Mohammad Iqbal Alawi (Alsarah Holding), with Nada Ghaoui Abousaab (FIKRA Consultants) as moderator and “The Operator’s Playbook: Unlocking the Full Potential of Every Asset,” featuring Jihad Dirani (Abdullah Al Othaim Investment Co); Khaled Abuhamdeh (Al-Futtaim Group); Khalid Aljanahi (Cenomi Centers) and Rony Mourani, CEO of Mall of Qatar, with Richard Dean as moderator.
The programme will close with “The Next Wave: Retail, Dining and Destinations Reshaping the Mall,” featuring Ahmad Alkashakri (Restaurants & Cafés Owners Association) and Todd Pilgreen (Gensler), with David Macadam as moderator, followed by his closing keynote address.
Exhibition and Awards
Alongside the conference, the Retail Congress MENA exhibition will showcase destination malls, retail concepts, real estate developments and specialist services. The programme also features the MECSR Shopping Centre & Retailer MENA Awards, recognising outstanding assets, initiatives and teams across the region.
The MECSR Awards 2026 finalists have been announced, recognising outstanding achievements across the region’s retail and shopping centre industry. For the full list of finalists, please click here MECSR_Awards_Finalists and to attend the Gala Awards, please register at retailcongress.me.
Strong Industry Support
Retail Congress MENA 2026 is supported by leading developers, retail organisations, technology companies and industry partners from across the region.
The event is supported by four Diamond Sponsors: Cenomi Centers, Unified Real Estate Development, Azad Properties | RED Malls, and Al Othaim Investment, alongside Platinum Sponsors Knowledge Economic City Co. and Red Sea Mall. Danah Real Estate and Dalma Mall are Gold Sponsors, while Yardi Systems and Champion Group are Silver Sponsors. MRI Real Estate Software, Giftstarr, BurJuman, Kingdom Centre, and Ground Control Entertainment are Bronze Sponsors.
The event also features Awwal Events and Amusement Services International LLC as Exhibitors. AI Solutions LLC, Chris G Studios, Crystal House Sharjah, Dhamani, Artex, Eleva AI, Fairplatz and Premagic are Support Partners, while Eye of Dubai, Eye of Riyadh, Experience Abu Dhabi and Yardstick Marketing are Media Partners.
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