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FUJIFILM seeks to extend role in region’s economic and technological development with new offices at Expo City Dubai

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FUJIFILM

FUJIFILM Middle East and Africa recently announced the inauguration of its new offices at Expo City Dubai, – an innovation-driven, people-centric community designed as a blueprint for sustainable urban living and the new centre of Dubai’s future. The site will also host the FUJIFILM Technology Center (FTC) to support the training of employees, business partners, and end-users in the Middle East, Africa, Europe, and Asia.

FUJIFILM brings world-renowned expertise and innovations to some of the region’s vital sectors. As a global leader in healthcare, imaging and printing technologies, the firm supplies cutting-edge solutions in the UAE such as innovative diagnostic imaging systems helping raise the standard of care in the country and contributing to its development goals. The company is also preparing to launch AI-driven screening centers (NURA) in the region, reflecting its commitment to early detection and better health outcomes.

Over the past five years, FUJIFILM has more than doubled its number of staff across its offices in the UAE, Saudi Arabia, Qatar, Egypt, Morocco, and South Africa. The establishment of its new offices in the UAE is part of the company’s future-facing mindset, as well as efforts to increase proximity to end-consumers and key partners. The company also recorded impressive annual performance in 2024 and is looking to repeat the feat this year with an expected double-digit growth.

H.E. Ken Okaniwa, Ambassador of Japan to the UAE, said: “We welcome the inauguration of FUJIFILM’s new offices and Technology Center in Expo City Dubai. This new investment by Japan’s top company in healthcare, imaging and printing reflects the excellent relations between Japan and the UAE as well as the strategic position of the UAE as a global hub for business. I look forward to FUJIFILM’s technologies contributing to better healthcare, promotion of industries and human capacity development.”

Manal AlBayat, Chief Engagement Officer, Expo City Dubai, said: “With its technologies used in vital sectors and its commitment to knowledge-sharing, FUJIFILM’s choice of Expo City Dubai for its new offices and Technology Center reinforces the city’s position as a hub for global businesses driving innovative solutions in the UAE and beyond. We are proud to welcome FUJIFILM to our innovation- and sustainability-focused community – an ecosystem where like-minded entities collaborate to drive meaningful progress.”

The FUJIFILM Technology Center (FTC) is equipped with a comprehensive range of FUJIFILM solutions for live demonstrations, allowing visitors to try and test multiple products and services.

Underscoring the global importance of the center for the company, Masataka Akiyama, President and CEO of FUJIFILM Europe, also stated: “Our investment in the new offices  and FUJIFILM Technology Center is a powerful enabler for product showcases, including a full-fledged center with hands-on training and lectures delivered by professionals in the UAE, Egypt, and Morocco. We are now also inviting imaging and printing experts to our new Dubai office space to facilitate the exchange of ideas and support the delivery of unrivaled solutions to our customers. The FUJIFILM Technology Center will be invaluable asset in the efforts to leverage our rich heritage of innovation and continue to serve as a benchmark for progress in the region.”

Michio Kondo, Managing Director of FUJIFILM Middle East and Africa, commented: “With the opening of our new offices at Dubai Expo City, FUJIFILM is starting the next exciting chapter of our success story in the Middle East. As we look to deepen our contribution to the region’s prosperity and the wellbeing of its people by providing value through innovation and purpose-driven growth, our new space will be a focal point for co-creation, training, new partnerships, and the development of high-tech solutions to help enhance lives and economies.”

At the end of last year, FUJIFILM signed six Memorandums of Understanding (MoUs) with prominent healthcare and medical institutions in Saudi Arabia. These partnerships aim to enhance healthcare solutions by promoting digitalization, improving efficiency, and delivering better patient outcomes, underscoring FUJIFILM’s enduring collaboration with regional and Saudi organizations. FUJIFILM Middle East and Africa will also extend its commitment to the development of the region’s talent, with plans to introduce new hires to support FTC operations and cement the company’s leading role in knowledge sharing.

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Built To Endure: How HONOR Engineered Its Toughest X9e Pro From The Inside Out

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Building a smartphone with a larger battery is relatively straightforward. Making that battery fit into a slim device while reinforcing its structure against drops, water and everyday wear presents a more complex engineering challenge.

For the unbreakable HONOR X9e Pro, that challenge shapes the device from the inside out. From advanced battery chemistry and reinforced materials to specialized bonding techniques and rigorous durability testing, every element is designed to contribute to long-term reliability.

Engineering More Into Less Space

At the centre of the HONOR X9e Pro is a fourth-generation silicon-carbon battery. By increasing the silicon content in the battery anode, HONOR improves energy density, allowing greater capacity within limited internal space.

The result is an 11,000mAh typical battery – the largest in the industry – housed in a body measuring just 8.08mm thick and weighing 203g.

Accommodating this capacity required HONOR to optimize the mainboard, secondary board, display structure, back cover and mid-frame, creating additional internal space without significantly increasing the device’s dimensions.

For consumers, this means enjoying up to two to three days of typical use between charges, reducing charging interruptions without sacrificing portability. It’s worth noting that HONOR has designed the battery to deliver up to six years of reliable performance, offering greater longevity and long-term durability.

Materials Engineered for Impact Resistance

The materials surrounding the battery and core components play an equally important role in durability.

HONOR incorporates arch-shaped structures around the phone’s corners and perimeter, supported by high-strength metal reinforcement embedded within the mid-frame. Together, these elements help distribute impact forces, reducing pressure on sensitive components.

The display receives additional protection through PUR shear-resistant adhesive, creating a continuous three-dimensional bonding structure around its edges. According to HONOR laboratory testing, this delivers approximately ten times the shear resistance of conventional backing adhesive solutions.

For consumers, these reinforcements provide greater confidence when accidental drops occur, potentially reducing damage-related repairs and associated costs.

Protection Built into Every Layer

Water and dust resistance are addressed through a compartmentalized sealing architecture.

The display and mid-frame form one protected zone, while the mid-frame and back cover create another. Openings including the USB port, speakers, buttons and SIM tray receive dedicated protective treatments.

Continuous adhesive, localized seals and drainage channels provide additional barriers, helping prevent moisture from reaching sensitive internal components.

This construction supports IP68, IP69 and IP69K ratings, covering dust protection, immersion and high-pressure water exposure and submersion in water at depths of up to 10 metres.

For consumers, these protections offer reassurance against accidental spills, dust and water exposure, although water resistance is not permanent.

Tested and Certified for Durability

Beyond material selection and structural design, HONOR validates the device through laboratory testing. The HONOR X9e Pro has received the five-star SGS Premium Performance Certification for Drop Resistance in Harsh Scenarios, providing independent recognition of its durability performance.

In separate HONOR laboratory tests, the device was evaluated against drops from multiple angles, including heights of up to 3 metres. Its water-protection system underwent 100,000 immersion cycles, alongside 24-hour salt-spray exposure testing. Battery endurance was also evaluated across temperatures ranging from -20°C to 50°C.

These results offer consumers greater confidence in everyday use, potentially reducing the inconvenience of accidental damage and premature replacement, although actual performance varies by conditions.

Engineering Beyond Durability

Reliability also extends to imaging. The device incorporates a 108MP main camera with CIPA 6.0-level optical image stabilization, helping reduce motion blur during handheld photography, particularly in low-light environments.

A Connected Approach to Manufacturing

The HONOR X9e Pro demonstrates how manufacturing decisions contribute to overall device reliability.

By integrating advanced materials, structural reinforcement, protective sealing and rigorous validation, HONOR aims to deliver a smartphone that offers fewer interruptions, greater peace of mind and dependable performance throughout everyday use.

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Moscow International Game Week to Strengthen Gaming Ties with MENA and Türkiye

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For the second time, Moscow will bring the international video game industry together at Moscow Game Hub, from October 29 to November 1, 2026, developed by the Agency of Creative Industries.

Over four days, players, developers and investors from more than 25 countries will discuss how games, alongside animation, film and literature, are becoming part of the creative economy. The event will also provide a platform for new projects and partnerships.

International participants will be able to meet Russian studios and discuss opportunities to co-produce and promote content. This year’s theme, “Beyond the Industry,” explores how video games connect with animation, film, literature and other areas of the creative economy.

Opportunities for companies from Türkiye and the MENA region

The event will give companies from Türkiye, the Middle East and North Africa a chance to learn about the Russian market, showcase their projects and find partners. Expected delegates include a representative of Digital Dunes, a Qatari mobile game developer and publisher.

For companies from Türkiye and the MENA region, Moscow International Game Week will be an opportunity to connect with Russian developers, publishers and technology partners, discover new projects, and discuss collaboration in game development, localization and distribution.

Moscow is open to international cooperation, exchange of expertise and joint projects. The city is building an environment for the gaming and animation industries by bringing together support programs, technology, skilled professionals and access to new markets.

Moscow Game Hub provides companies with infrastructure for developing, producing and promoting projects. Moscow International Game Week will introduce international participants to these opportunities and serve as a working platform to showcase projects, find partners and discuss agreements. Guests can also look forward to an extensive business program.

International exhibition

More than 85 companies will take part in the exhibition. Brazil’s national stand will be presented by Brasilia Game Hub, while the India group stand will feature projects by BUZZEDMEN STUDIO, ABRACA DABRA SOFTWARE SOLUTIONS and Nilee Games. The exhibition will also include stands by Chingmu from China, BURNING SOUL and BEAR&SKUNK from the Republic of Korea, and Experimental Design Team (EDT) from Malaysia.

Visitors will discover projects from Russian publishers and gaming platforms. Independent developers will showcase their games in the indie alley, while the residents’ alley will feature studios from Moscow Game Hub. A marketplace for themed merchandise will also be open to visitors.

The exhibition will give the wider public a chance to experience the industry firsthand: play new projects, meet their creators and learn more about game and animation development.

International tournament

One of the highlights of Moscow International Game Week will be the LAN finals of the Moscow Cyber Games 2026, an international Counter-Strike 2 tournament. The finals will take place on October 31 and November 1 at Moscow Game Hub. A total of 956 teams from Europe and Asia took part in the open qualifiers.

Tournament results count toward the Valve Regional Standings, which are used to allocate invitations to CS2 tournaments. Holding the event at the end of the ranking cycle gives Russian teams an additional opportunity to earn points and improve their standings. Spectators will be able to watch the professional teams’ final matches online and at the venue.

The finals will be part of Moscow International Game Week’s international program and will showcase Moscow Game Hub’s capacity to host major esports events.

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Rentify launches Ally, the first standalone AI maintenance agent for the UAE market

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Rentify today introduced Ally, the maintenance agent in its Earn AI workforce, to help property managers reduce routine coordination and give owners clearer visibility into repair costs. Ally connects tenant requests, maintenance contract checks, approvals, vendor dispatch and invoice matching through a workflow that starts on WhatsApp.

The launch targets rental maintenance within the UAE’s broader facilities management market, which was valued at USD 6.56 billion in 2024 and is forecast to reach USD 10.95 billion by 2030, according to a TechSci Research report available through Research and Markets. Within this sector, Ally focuses on the coordination of rental repairs, connecting tenant requests, spending approvals, vendors and invoices.

A repair can involve a tenant, contractor, property manager and landlord before work even begins. Ally brings those exchanges into one process. Tenants report issues by text, photo or video. Ally classifies the request, checks the unit’s maintenance contract, estimates the cost and applies the property manager’s approval rules before dispatching a vendor. It then matches the invoice against the approved estimate, keeping the repair linked to the unit’s operating record.

Property managers set the rules for approvals and escalation. Routine coordination is automated within those rules, while decisions requiring judgment, higher spending or safety oversight are referred to people. Emergency requests are routed to the on-call vendor. Actions are logged with the rule applied and a timestamp, giving teams a record of how each request was handled.

“Our ambition is a rental unit that can collect its rent, renew its lease and arrange its repairs, with people retaining control over the decisions that matter,” said Rajneel Kumar, Co-Founder, Rentify. “Each completed job adds to the unit’s operating history. Connecting that history across collections, renewals and maintenance is how we build towards autonomous renting. Ally takes us another step in that direction.”

Ally is the fourth agent in the Earn AI workforce. According to Rentify, customer portfolios associated with Earn AI represent more than 180,000 units and USD 3.4 billion in annual rent roll. Ally adds maintenance coordination and repair costs to the platform’s wider view of rental operations.

“For a property manager, growth should not mean an equivalent increase in time spent chasing repairs,” said Rashed Hareb Al Mheiri, Co-Founder & CEO, Rentify. “We built Ally to reduce that coordination burden while keeping teams in control of spending and service decisions. For owners, it brings a clearer record of what was approved, what was charged and how maintenance costs build up across their portfolio.”

Landlords receive approval requests with photos, the quote and their share of the cost. A maintenance cost history for each unit helps them understand expenditure alongside rental income. Vendors receive structured job cards, while invoice matching helps property teams check charges against the approved work.

Ally is designed to work alongside existing property management systems and spreadsheet-based processes, with tenants interacting through WhatsApp. Deployment requirements depend on the customer’s systems, data and approval workflows.

The launch addresses a recurring operational need in a substantial rental market. Dubai recorded 1.38 million tenancy contracts worth AED 126.4 billion in 2025, according to the Dubai Land Department, spanning residential and commercial activity.

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