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Official Mobility Live Technology partner Keyloop, launches innovative Automotive Retail Platform in Middle East

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Keyloop Fusion

Keyloop has launched Fusion, a new end-to-end Automotive Retail Platform (ARP) that will help motor retailers across the Middle East manage and optimise the full vehicle sales and aftersales process – from initial enquiry through to ownership and retention. The new platform will be showcased at Mobility Live Middle East (24 – 25 June 2025; Dubai World Trade Centre), where Keyloop is the event’s official Technology Partner.

Fusion incorporates four distinct ‘domains’ – Demand, Supply, Ownership and Operate – covering all key functions within a dealership business. Keyloop’s Drive Dealer Management System (DMS) is now a critical element in the Operate domain. All of Fusion’s domains draw upon information held in the system’s Active Data Core, which provides users in all departments with a single comprehensive record of customer interactions and transactions. This is in line with their commitment to a way of working that prioritises outcomes: making efficiency, automation, and an AI-driven future a core part of their strategy.

As it is cloud-based and powered by AWS, Fusion tools and functionality can be deployed rapidly and securely for organisations of all sizes, even major dealer groups operating in multiple countries and with distributed networks of sites representing a diverse portfolio of vehicle brands. Fusion uses ‘Experience-First’ technology that puts the customer at the heart of all activity, helping retailers deliver positive customer outcomes and amplify revenues through the full purchase and ownership cycle. It also streamlines and automates key processes to reduce operational costs, making businesses more agile. Keyloop pulls from over 9,000 OEM integrations to help facilitate a connected user and customer journey.

Motor retailers can select those elements of the new Fusion ARP that best suit their requirements or introduce the full platform across their entire business. The areas of focus for Fusion’s key domains are as follows:

  • Demand: Helps retailers and OEMs maximise deal profitability through the use of convenient communication and ecommerce tools, omnichannel-enabled sales operation software and intelligent retention initiatives. It reduces cost per acquisition, increases lead-to-sale conversion rates, and improves customer loyalty.
  • Supply: Allows retailers, OEMs and fleet suppliers to achieve maximum profit per unit by proactively managing vehicle supply through intelligent management of inventory and asset risk.
  • Ownership: An aftersales-focused suite of resource and workshop management tools that increase efficiency and customer satisfaction. Enables retailers and OEMs to maximise workshop utilisation and income per visit.
  • Operate: With the Drive advanced dealer management systems (DMS) at its core, Operate helps retailers and OEMs achieve peak operational efficiency, supporting faster, more informed business decisions.

Visitors to Mobility Live Middle East will hear Tom Kilroy, Chief Executive Officer and Dean Gardner, Chief Customer Officer deliver a keynote speech focusing on how to create the latest digital retailing ecosystem. While Monzer Tohme, Managing Director Sales MEA, will chair a panel session with industry experts, discussing how connecting data leads to the delivery of better customer experiences. Keyloop will also have its own 48 square-metre stand where delegates will be able to see our connected Fusion technology in action and speak to our team on the day.  

Commenting on the launch of Fusion, Monzer Tohme said: “Middle East is a critical growth region for Keyloop, and with Fusion we have a unique opportunity to unlock more value to the dealer network in the region. The four domains in our new connected ARP enable our retailer customers to benefit from the expertise of our team and the extensive reach of our technology. Our focus remains on simplifying the vehicle sales and ownership journey, staying true to our Experience-First principles. Fusion is more than just a technological solution – it’s a transformative approach to reshaping our industry and delivering meaningful value to all stakeholders.” 

Tohme added: “Today’s evolving automotive ecosystem demands a more flexible, scalable, and integrated approach. Fusion is a clear and compelling proposition, guaranteed to drive value for our customers. It underpins a connected, data-driven approach which fosters customer trust, revenue growth and long-term loyalty.”

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New Rubrik Agent Cloud Accelerates Trusted Enterprise AI Agent Deployments

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New Rubrik Agent Cloud Accelerates Trusted Enterprise AI Agent Deployments

AI agents represent the biggest opportunity and the biggest threat to organizations everywhere. Rubrik, Inc., the Security and AI Operations Company, today announced the launch of the Rubrik Agent Cloud to accelerate enterprise AI agent adoption while managing risk of AI deployments.

AI transformation is now mandatory for most organizations. However, IT leaders are constrained because Agentic AI has significant risks including hallucination as well as compromise by threat actors. Rubrik Agent Cloud is designed to monitor and audit agentic actions, enforce real-time guardrails for agentic changes, fine-tune agents for accuracy and, finally, undo agent mistakes. Built on the Rubrik Platform that uniquely combines data, identity and application contexts, Rubrik Agent Cloud gives customers security, accuracy, and efficiency as they transform their organizations into AI enterprises.

“IT and security leaders often don’t know what their AI agents are doing or how to undo their mistakes. Rubrik wants to help them answer: ‘What agents do I have?’ ‘What are they capable of doing?’ ‘How are they performing?’ ‘What did they do?’ and ‘Can I undo that when they screw up?’ said Bipul Sinha, CEO, Chairman, and Co-Founder of Rubrik. “AI agents have the potential to cause 10x the damage in 1/10 of the time. With Rubrik Agent Cloud, we uniquely address this challenge by leveraging our leadership in data, identity, and resilience to help our customers deploy AI agents with peace of mind.”

Accelerate Enterprise AI Deployment and Resilience 

Rubrik Agent Cloud will offer comprehensive agent management capabilities that encompass the entire AI agent lifecycle – from observability and control to performance management and simulation. 

  • Agent Monitor:
    • Auto-discovers both infrastructure-as-a-service (Azure/AWS) agents as well as platform-as-a-service (M365/AgentForce) agents. 

○ Automatically discovers and maps active agents across popular agent builders such as OpenAI, Microsoft Copilot Studio, Amazon Bedrock and other popular agent building tools. 

○ Continuously monitors agent activity and data access, and maintains immutable audit trails capturing context from data, identity, and applications. 

  • Agent Govern:
    • Tracks agent usage, evaluates performance against prompts, and gives teams the tools to control destructive/undesired actions.

○ Defines and enforces agent behavior, access, and action policies in real-time. 

○ A centralized tool to provide integration with enterprise identity systems—helping ensure secure, compliant, and controlled innovation.

  • Agent Remediate:
    • Announced in August 2025, Agent Rewind integrates with Rubrik Security Cloud to provide the industry’s only solution for precise time and blast radius rollback of undesirable or destructive actions.

○ Goes beyond observability to allow organizations to instantly undo unwanted or destructive actions, without any downtime or data loss. 

○ Selective rollback of agent-driven changes ensures continuous protection for critical data and systems, and immutable recovery.

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UAE’s AI market set to soar to Dh170 billion by 2030, driving MENA’s Dh610 billion Artificial Intelligence boom

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UAE’s AI market set to soar to Dh170 billion by 2030, driving MENA’s Dh610 billion Artificial Intelligence boom

The UAE’s Artificial Intelligence (AI) market is forecast to hit Dh170 billion (USD 46.33 billion) by 2030, according to new data from Grand View Research (GVR) in a study that underscores the country’s accelerating dominance in the region’s USD 166 billion (Dh610 billion) AI boom.

Close on the heels of the UAE unveiling its first Arabic-language AI model earlier this year, the new research by the California headquartered- firm reveals that the MENA AI market, valued at USD 11.92 billion (Dh43.7 billion) in 2023, is set to expand almost fifteen-fold to USD 166.33 billion (Dh610 billion) by 2030, growing at an annual rate of 44.8 percent.

“The Middle East, and especially the UAE, is no longer just an adopter of global AI technologies – it’s, in fact, shaping its own playbook,” said Swayam Dash, Managing Director at Grand View Research. “With sovereign funds backing innovation, and policies like the UAE’s new Strategic Plan 2031 leading the way with focus on utilising artificial intellegence in achieving greater financial efficiency for the federal government, the region is becoming a laboratory for how AI can drive both governance and growth.”

GVR’s report further highlights that nearly three in four UAE companies have maintained or increased their AI investments in the past year. Machine learning and deep learning remain the backbone of this transformation, particularly in healthcare, logistics, and financial services.

According to the report, the AI in Healthcare market in the Middle East and Africa, valued at USD 193.1 million (Dh 709 million) in 2023, is projected to reach USD 1.47 billion (Dh 5.39 billion) by 2030 growing at a CAGR of 33.6 per cent, while the region’s legal AI sector – currently at USD 43.3 million (Dh 159 million) – is expected to almost triple to USD 121.5 million (Dh 446 million) at a CAGR of 18 per cent over the same period.

“The release of region-specific AI metrics for the first time quantifies what many have sensed – that the UAE and its neighbours are at the tipping point of a generational transformation,” Dash added. “And the next wave of opportunity will come from specialisation. Sectors like healthcare and legal technology are still emerging here and hence the potential is immense. With the AI in regional healthcare market alone projected to touch USD 8.39 billion (AED 30.8 billion) by 2033, we’re looking at a decade of exponential growth. Likewise, the legal AI space, though currently small, represents a first-mover opportunity in digitising governance, compliance, and regulatory frameworks – areas where the Middle East can define its own benchmarks rather than follow global ones.”

The study also notes how the MENA region is further emerging stronger as one of the world’s most dynamic AI frontiers driven particularly by government-led digital transformation agendas, rapid urbanisation, and the rollout of AI-enabling technologies such as 5G, cloud, and IoT,

“Machine learning and deep learning continue to dominate adoption across smart-city initiatives, healthcare, and urban management ­– with the UAE leading the charge in real-world integration,” said Dash.

The full Grand View Research MENA AI Market Report offers an in-depth analysis of these evolving trends, uncovering how data, policy, and innovation are converging to redefine the region’s digital economy.

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FVC and SearchInform Join Forces to Boost Insider Threat Prevention and Data Protection in MENA

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FVC and SearchInform Join Forces to Boost Insider Threat Prevention and Data Protection in MENA

FVC, a prominent distributor specialising in innovative technology solutions, is pleased to announce its strategic partnership with SearchInform, a leader in information security and insider threat prevention solutions. Together, they are committed to strengthening organizations’ defenses against data leaks, corporate fraud, human-factor related risks.

K.S. Parag, Managing Director, FVC:

“We are excited to welcome SearchInform to our cybersecurity portfolio. The company offers the most powerful and localized DLP on the MENA market. SearchInform solution stands out from the competition due to a number of advantages. The system can be deployed within a few hours, protects the maximum number of data transfer channels, provides smart content-based blocking for all controlled channels and also use digital watermarks to trace the source of potential leaks. SearchInform DLP supports analysis of data in Arabic and has security policies, tailored for requirements of local organizations, enabling timely detection and prevention of confidential data leaks. The solution leverages AI to monitor atypical data transfer channels, recognize graphic elements, transcribe audio into text, detect attempts to photograph PC screens with smartphones.”

SearchInform offers a range of products, including DCAP, DLP, and SIEM. All the tools are seamlessly integrated. Technical support is provided through a specialist assigned to the company, who has extensive experience thanks to clients from various fields.

Commenting on the Partnership, Artem Volodin, CEO SearchInform MENA, stated:

“We are proud to collaborate with FVC, whose expertise in the Middle Eastern market will strengthen our efforts to combat insider threats and data leaks. The region needs a comprehensive solution that will enable organizations to meet regulatory standards, including SAMA, PDPL, DCC, ECC, UAE Information Assurance (IA) Regulation etc. and global ones, such as GDPR, PCI DSS. SearchInform delivers tools for data protection and risk mitigation across all levels: FileAuditor secures file systems, DLP covers workstations and human risks, Risk Monitor addresses corporate fraud, and SIEM protects IT infrastructure.”

The partners are currently conducting expert training, partner enablement sessions, and are also negotiating the implementation of SearchInform products in local companies.

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