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Official Mobility Live Technology partner Keyloop, launches innovative Automotive Retail Platform in Middle East

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Keyloop Fusion

Keyloop has launched Fusion, a new end-to-end Automotive Retail Platform (ARP) that will help motor retailers across the Middle East manage and optimise the full vehicle sales and aftersales process – from initial enquiry through to ownership and retention. The new platform will be showcased at Mobility Live Middle East (24 – 25 June 2025; Dubai World Trade Centre), where Keyloop is the event’s official Technology Partner.

Fusion incorporates four distinct ‘domains’ – Demand, Supply, Ownership and Operate – covering all key functions within a dealership business. Keyloop’s Drive Dealer Management System (DMS) is now a critical element in the Operate domain. All of Fusion’s domains draw upon information held in the system’s Active Data Core, which provides users in all departments with a single comprehensive record of customer interactions and transactions. This is in line with their commitment to a way of working that prioritises outcomes: making efficiency, automation, and an AI-driven future a core part of their strategy.

As it is cloud-based and powered by AWS, Fusion tools and functionality can be deployed rapidly and securely for organisations of all sizes, even major dealer groups operating in multiple countries and with distributed networks of sites representing a diverse portfolio of vehicle brands. Fusion uses ‘Experience-First’ technology that puts the customer at the heart of all activity, helping retailers deliver positive customer outcomes and amplify revenues through the full purchase and ownership cycle. It also streamlines and automates key processes to reduce operational costs, making businesses more agile. Keyloop pulls from over 9,000 OEM integrations to help facilitate a connected user and customer journey.

Motor retailers can select those elements of the new Fusion ARP that best suit their requirements or introduce the full platform across their entire business. The areas of focus for Fusion’s key domains are as follows:

  • Demand: Helps retailers and OEMs maximise deal profitability through the use of convenient communication and ecommerce tools, omnichannel-enabled sales operation software and intelligent retention initiatives. It reduces cost per acquisition, increases lead-to-sale conversion rates, and improves customer loyalty.
  • Supply: Allows retailers, OEMs and fleet suppliers to achieve maximum profit per unit by proactively managing vehicle supply through intelligent management of inventory and asset risk.
  • Ownership: An aftersales-focused suite of resource and workshop management tools that increase efficiency and customer satisfaction. Enables retailers and OEMs to maximise workshop utilisation and income per visit.
  • Operate: With the Drive advanced dealer management systems (DMS) at its core, Operate helps retailers and OEMs achieve peak operational efficiency, supporting faster, more informed business decisions.

Visitors to Mobility Live Middle East will hear Tom Kilroy, Chief Executive Officer and Dean Gardner, Chief Customer Officer deliver a keynote speech focusing on how to create the latest digital retailing ecosystem. While Monzer Tohme, Managing Director Sales MEA, will chair a panel session with industry experts, discussing how connecting data leads to the delivery of better customer experiences. Keyloop will also have its own 48 square-metre stand where delegates will be able to see our connected Fusion technology in action and speak to our team on the day.  

Commenting on the launch of Fusion, Monzer Tohme said: “Middle East is a critical growth region for Keyloop, and with Fusion we have a unique opportunity to unlock more value to the dealer network in the region. The four domains in our new connected ARP enable our retailer customers to benefit from the expertise of our team and the extensive reach of our technology. Our focus remains on simplifying the vehicle sales and ownership journey, staying true to our Experience-First principles. Fusion is more than just a technological solution – it’s a transformative approach to reshaping our industry and delivering meaningful value to all stakeholders.” 

Tohme added: “Today’s evolving automotive ecosystem demands a more flexible, scalable, and integrated approach. Fusion is a clear and compelling proposition, guaranteed to drive value for our customers. It underpins a connected, data-driven approach which fosters customer trust, revenue growth and long-term loyalty.”

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Global Tech Leaders Unite to Propel Emerging Future-Critical Sectors at GITEX GLOBAL 2025

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GITEX Global

With capabilities of AI advancing every year, its potential to address challenges once thought unsolvable is rapidly expanding, from the possibility of curing genetic diseases to transforming urban mobility or enabling green data centres. With the global AI market set to reach $4.8 trillion by 2033 (UNCTAD), the race to deploy AI for critical sectors has never been more urgent. Against this backdrop, GITEX GLOBAL 2025 convenes as the world’s largest tech and AI event, with this year’s edition highlighting significant developments in biotech, physical AI, quantum computing, semiconductors, and data centres.

From 13-17 October at Dubai World Trade Centre, the show unites over 6,800 tech enterprises and 2,000 startups, with participation from 180 countries, bringing together the companies leading the world’s most ambitious AI infrastructure expansion. Global tech enterprises including Alibaba Cloud, AMD, AWS, Dell, e&, G42, Google, HPE, Huawei, IBM, Microsoft, Oracle, Salesforce, Siemens, and Snowflake anchor the showcase, with new incoming innovations from Cerebras, Datadog, Mitsubishi, Qualcomm, Rital, ServiceNow, Tata Electronics, Telecom Italia, and Tenstorrent.

Running in parallel is GITEX’s startup showcase, Expand North Star, from 12-15 October at Dubai Harbour, hosted by the Dubai Chamber of Digital Economy. Celebrating its 10th edition, the show connects 2,000 of the world’s most promising startups, with the highest percentage of growth & late-stage startups anywhere, with over 1,200 investors managing US$1.1 trillion assets. 

Trixie LohMirmand, EVP of DWTC, the organiser of GITEX globally, shared, “Future-critical sectors including data centres, biotech, quantum, and robotics are where AI ingenuity is converging with humanity’s most pressing challenges. GITEX GLOBAL 2025 gives new impetus to these transformative technologies, while continuing to being the harbinger of innovation-led progress across industries and global economies.”

Record Participation from Fast-Emerging Tech Economies – Brazil, Serbia, Chile

The show marks a record year for international participation, with Brazil joining as Country Partner with its largest-ever tech delegation, alongside the Serbian Chamber of Commerce and Industry and Tech Destination Pakistan as key partners. New pavilions debut from Canada, Chile, Ecuador, Spain, and Türkiye, in addition to expanded representation from Europe, Central Asia, LATAM, Africa, and the Levant.

Tatiana Riera, COO, ApexBrasil, shared: “ApexBrasil is excited to be at GITEX GLOBAL and Expand North Star with over 50 incredible startups and innovation hubs. It’s a great opportunity to show how Brazil is driving innovation and creating tech solutions for global challenges.”

Marko Čadež, President, Serbian Chamber of Commerce and Industry, added: “In the age of ubiquitous AI solutions, Serbian startups at this year’s edition demonstrate practical examples of AI applications across diverse fields: from well-being and energy to sentiment diagnostics on social media, showcasing the full depth and breadth of Serbian tech.”

Super Data Centres – The AI Factories of the Future

With global data centre investments set to exceed $500 billion in 2025 (BofA Research), GITEX GLOBAL welcomes one of the biggest global investors in this sector, O’Leary Ventures, building the world’s largest AI data centre industrial park in Canada. Paul Palandjian, CEO & Co-General Partner, O’Leary Ventures, commented: “The UAE has become the crossroads and a world leader in the development of technology and AI. No other place has the leadership vision, resources and commitment to attract a world-class cohort across every industry.” 

Adding a regional perspective, Hassan Alnaqbi, CEO of Khazna, MENA’s largest hyperscale data centre provider and a G42 company, leads the discussions on whether infrastructure, energy and policy can scale fast enough to keep pace with giga AI factories.

GITEX Digi Health & Biotech – The Next Frontiers of Medicine

Breakthroughs in gene editing, mRNA vaccines and AI-led drug discoveries are driving biotech spending towards $1.7 trillion in 2025 – setting the backdrop for the fastest AI deployment in this sector. At GITEX GLOBAL, Trevor Martin, CEO of Mammoth Biosciences, presents how CRISPR, their Nobel winning gene-editing technology, is using AI to potentially cure genetic diseases.
Matt Angle, CEO of Paradromics, the company behind the world’s first successful computer-brain implant, dives into decoding thought with AI and neurotech. Adding to this momentum, South Korean startup HurayPositive unveils AI-powered SaaS to deliver precision medicine for one million patients with chronic conditions.

Physical AI in Motion

At GITEX GLOBAL, Tensor unveils the world’s first personal robocar – globally applauded as “agentic AI on wheels”. Whilst K2 introduces new humanoids and a concept vehicle designed to extend robotics into industrial environments. With the robotics AI market projected to quadruple to $94 billion by 2031, these innovations illustrate how Physical AI is becoming an essential pillar of industry productivity and business edge.

GITEX Quantum Expo (GQX) – Advancing Quantum Readiness 

On the show floor, IBM unveils Quantum System Two, a major step towards large-scale fault-tolerant systems capable of solving computing scale challenges. Shukri Eid, VP and General Manager of IBM Gulf, Levant, and Pakistan, shared “GITEX GLOBAL is a global stage, but more importantly, it is a platform for action. It brings together the ecosystems that matter: policymakers, business leaders, and innovators driving AI forward.

Prof. Mark Thompson, Co-Founder of PsiQuantum, a $6 billion unicorn, outlines the path towards quantum sovereignty. Among the headline exhibitors is also IONQ, the world’s first public pure-play quantum computing company trading at the New York Stock Exchange.

Ai Semicon – The Chips Behind Sovereign AI

Global leader in high-performance processors, AMD presents its Instinct™ GPUs and EPYC™ CPUs, built to handle the most demanding AI workloads and energy-efficient data centre deployments. Jim Keller, CEO of Tenstorrent, the $2.6bn AI chipmaker on the Forbes AI50 List, expands on this theme with his talk on “Taking Control of Your Sovereign AI Future,” as semiconductors become a geopolitical lever.

Startups, Scaleups & Unicorns Lead in AI Supercomputing

Expand North Star features more than 40 unicorns this year, reinforcing the UAE’s position as a hub for global scale-ups. Among them, Cerebras presents the world’s largest AI supercomputer (built in partnership with G42), Fluidstack unveils the world’s first 1GW decarbonised AI supercomputer, and Xpanceo introduces five prototypes of AI-powered smart contact lenses -advancing AR, healthcare, and consumer hardware simultaneously.

For more information, visit: www.gitex.com.

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Bulwark & E-7 Cyber To Boost Cybersecurity In Middle East

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E-7-Cyber-and-Bulwark-Partnership

E-7 Cyber, a UK-based headquartered cybersecurity innovator, has announced a strategic partnership with Bulwark Distribution FZCO, one of the Middle East’s leading value-added distributors for IT and cybersecurity solutions. This collaboration represents a major step toward delivering next-generation security platforms to enterprises, government agencies, and organizations across the region.

The company’s flagship offerings include:

  • Blindspot: A next-generation data privacy solution designed to prevent insider-driven data leaks.
  • Vigilance: Advanced monitoring of critical data, enforcing identity-based digital footprints, and delivering comprehensive compliance tracking.
  • Regulatory Security Platforms: Streamlined solutions to ensure adherence to global and regional data protection regulations.

With these solutions, E-7 Cyber enables organizations to strengthen data protection, maintain regulatory compliance, and safeguard intellectual property in an increasingly complex digital landscape.

Strategic Partnership Pillars

The alliance is anchored on three strategic pillars:

  1. Market Expansion – Leveraging Bulwark’s strong channel network to expand the reach of E-7 Cyber’s enterprise-ready platforms across the MENA region.
  2. Cybersecurity Readiness – Addressing the surge in threats and compliance requirements driven by rapid digital transformation in the Middle East by offering advanced insider-threat prevention and regulatory security solutions.
  3. Digital Resilience – Delivering scalable, cost-effective platforms that help organizations defend against emerging risks while ensuring business continuity and compliance.

During the partnership, Heena Sharma, Chief Operations & Growth Officer of E-7 Cyber, quoted, “We are excited to partner with Bulwark, a trusted name in cybersecurity distribution. With this collaboration, we can scale our reach, bring our innovative data protection platforms to a wider audience, and help businesses in the Middle East strengthen compliance and insider-threat prevention.”

“We’re excited to partner with e-7 Cyber,” said Jose Menacherry, Managing Director at Bulwark Distribution FZCO. “This collaboration allows us to strengthen our security portfolio and better serve our customers’ needs for faster, more accurate threat protection including digital watermarking and protection.”

Strengthening Cybersecurity Across The MENA

The partnership focuses on making insider-threat prevention, data compliance, and access control technologies more accessible to enterprises and government agencies. As the GCC and wider Middle East undergo rapid digital transformation, businesses face increasing risks of insider leaks, identity theft, and complex regulations. This alliance addresses those challenges with enterprise-grade, compliance-driven solutions tailored to regional needs.

Value To Customers, Partners & Industry

Customers will gain access to advanced tools that enhance data protection, reduce risks, and simplify regulatory adherence. Channel partners benefit from an expanded portfolio of innovative solutions to meet rising demand. At the industry level, the collaboration strengthens the regional cybersecurity ecosystem by helping organizations combat insider threats, ensure compliance, and achieve secure growth.

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Unlock Business Value with GenAI Through a Data Semantic Approach

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By Robert Thanaraj, Sr Director Analyst at Gartner

Semantic representations of information are crucial for the functionality of large language models (LLMs), which is fuelling a heightened focus on semantics within data and analytics (D&A) and AI. 

Data silos become entrenched and limit an organization’s capacity to draw insights from its data. Without understanding the relationships within data, the individual pieces of information become less useful.

Semantic approaches facilitate a shared understanding of business terms and their interrelationships, which is vital for providing the necessary context for generative AI (GenAI). In a Gartner survey on the evolution of data management, 44% of the respondents from AI-ready organizations reported that semantic alignment is a key factor in assessing the AI readiness of their data.

D&A leaders can enhance and expand their semantic understanding by leveraging emerging technologies such as knowledge graphs and augmented data catalogs, thereby unlocking greater value from their information resources.

What is Data Semantics?

Data semantics refers to the meaning and interpretation of data within a business-specific context, as opposed to focusing on the physical representation of data through a data dictionary or a business glossary. It involves understanding what a data element represents, how it should be used, and its relationships with other data elements. Without this understanding, data is of limited use for AI use cases.

Semantic modeling is a practice of connecting technical metadata with business metadata.

A business glossary serves as the foundation for all things “semantic,” documenting the meanings of business-related terms. When the semantics and rules of a business glossary are well-understood, it leads to better data quality, easier integration and greater usefulness, supporting interactions with LLMs. The glossary also supports business goals like reducing costs and managing risks by making definitions clear, consistent and easy to trace back to their sources.

Top Recommendations for D&A leaders

  • -Upskill your data engineers with semantic modeling techniques such as the use of knowledge graphs in building business ontologies.
  • -Introduce DataOps practices to “deliver value from data” more easily, quickly and broadly. Take a people-, product- and governance-centric approach.
  • -Invest in converged data management platforms. Establish a platform engineering team that produces platform services for platform tenants.

Key Benefits of Data Semantics

Leveraging and governing semantics effectively enables:

  • Improved Data Understanding: Both people and applications gain a unified view of data and its structure. For example, if several medical e-commerce sites use consistent relationships between terms, applications can extract and aggregate information across these sites to support user queries or serve as input for other applications.
  • Knowledge Reuse: Relationships uncovered by one group can be reused or built upon by others for new use cases, allowing previously identified connections to be embedded in future work.
  • Enhanced Accuracy with LLMs:  Incorporating knowledge graphs into the training and inference processes of LLMs serves as a factual base (i.e., data and metadata source) for mitigating errors and hallucinations.
  • Enhanced Interoperability and Innovation: By adopting semantic modeling, organizations open themselves to a wider range of use cases and enable more effective data interchange.

Link Data from Different Sources to Derive Data Relationships

Semantic reconciliation plays a crucial role in effectively linking data from different sources. It is also essential for inferring relationships between disparate datasets. Without a clear understanding of the relationships, correlations and distinctions among the meanings of data from different modalities such as text, videos, images and structured data, organizations cannot fully realize the potential of their data assets.

Modern semantic tools use algorithms to find connections in data. These tools recommend the best ways to clean, organize and analyze information. They also track where data comes from and how it is used for better governance.

With augmented data discovery, algorithms automatically detect correlations, segments, clusters, outliers and relationships, presenting the most statistically significant and relevant results. By using these semantic approaches, organizations can connect information from different sources, uncover relationships and gain valuable insights that drive better decisions.

In business ecosystems, the degree of openness is driven by members’ strategies, common goals and shared interests. For example, governments, nongovernmental organizations, charities and community groups can collaborate on health or public policy issues, or in open-source developer communities. This creates an opportunity for exploiting the knowledge of data and the meaning of data in terms of what can be applied to several digital business moments.

Lastly Think Data Semantics Before Introducing Large Language Models

Organizations are spearheading transformative initiatives to implement large language models in order to transform their operations. However, data and analytics leaders often rush to integrate LLM capabilities without first ensuring these tools are aligned with real business outcomes. To maximize value, it’s essential to connect LLMs with robust semantic frameworks.

Knowledge graphs are a powerful foundation for leveraging LLMs in business contexts. These machine-readable data structures capture semantic knowledge about both physical and digital entities. These worlds include entities and their relationships, which adhere to a network of nodes and links forming the graph data model.

LLMs can streamline the creation of ontologies, which define categories and relationships within data. By using “few-shot” learning prompts—providing just a handful of examples—users can guide LLMs to generate base ontologies in open formats that suit their needs. These initial frameworks can then be refined for greater detail as required.

Additionally, LLMs support ontology mapping by helping users align entities and relationships across different datasets or systems. With targeted prompts and sample mappings, organizations can extract relevant connections from their data and improve accuracy through iterative refinement.

By adopting large language models alongside semantic representations like knowledge graphs and ontologies, organizations position themselves for faster deployment of advanced analytics solutions that deliver meaningful business value.

Check out our previous post NMK Interactive 2025 Sets New Middle East AV Benchmark

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