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Official Mobility Live Technology partner Keyloop, launches innovative Automotive Retail Platform in Middle East

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Keyloop Fusion

Keyloop has launched Fusion, a new end-to-end Automotive Retail Platform (ARP) that will help motor retailers across the Middle East manage and optimise the full vehicle sales and aftersales process – from initial enquiry through to ownership and retention. The new platform will be showcased at Mobility Live Middle East (24 – 25 June 2025; Dubai World Trade Centre), where Keyloop is the event’s official Technology Partner.

Fusion incorporates four distinct ‘domains’ – Demand, Supply, Ownership and Operate – covering all key functions within a dealership business. Keyloop’s Drive Dealer Management System (DMS) is now a critical element in the Operate domain. All of Fusion’s domains draw upon information held in the system’s Active Data Core, which provides users in all departments with a single comprehensive record of customer interactions and transactions. This is in line with their commitment to a way of working that prioritises outcomes: making efficiency, automation, and an AI-driven future a core part of their strategy.

As it is cloud-based and powered by AWS, Fusion tools and functionality can be deployed rapidly and securely for organisations of all sizes, even major dealer groups operating in multiple countries and with distributed networks of sites representing a diverse portfolio of vehicle brands. Fusion uses ‘Experience-First’ technology that puts the customer at the heart of all activity, helping retailers deliver positive customer outcomes and amplify revenues through the full purchase and ownership cycle. It also streamlines and automates key processes to reduce operational costs, making businesses more agile. Keyloop pulls from over 9,000 OEM integrations to help facilitate a connected user and customer journey.

Motor retailers can select those elements of the new Fusion ARP that best suit their requirements or introduce the full platform across their entire business. The areas of focus for Fusion’s key domains are as follows:

  • Demand: Helps retailers and OEMs maximise deal profitability through the use of convenient communication and ecommerce tools, omnichannel-enabled sales operation software and intelligent retention initiatives. It reduces cost per acquisition, increases lead-to-sale conversion rates, and improves customer loyalty.
  • Supply: Allows retailers, OEMs and fleet suppliers to achieve maximum profit per unit by proactively managing vehicle supply through intelligent management of inventory and asset risk.
  • Ownership: An aftersales-focused suite of resource and workshop management tools that increase efficiency and customer satisfaction. Enables retailers and OEMs to maximise workshop utilisation and income per visit.
  • Operate: With the Drive advanced dealer management systems (DMS) at its core, Operate helps retailers and OEMs achieve peak operational efficiency, supporting faster, more informed business decisions.

Visitors to Mobility Live Middle East will hear Tom Kilroy, Chief Executive Officer and Dean Gardner, Chief Customer Officer deliver a keynote speech focusing on how to create the latest digital retailing ecosystem. While Monzer Tohme, Managing Director Sales MEA, will chair a panel session with industry experts, discussing how connecting data leads to the delivery of better customer experiences. Keyloop will also have its own 48 square-metre stand where delegates will be able to see our connected Fusion technology in action and speak to our team on the day.  

Commenting on the launch of Fusion, Monzer Tohme said: “Middle East is a critical growth region for Keyloop, and with Fusion we have a unique opportunity to unlock more value to the dealer network in the region. The four domains in our new connected ARP enable our retailer customers to benefit from the expertise of our team and the extensive reach of our technology. Our focus remains on simplifying the vehicle sales and ownership journey, staying true to our Experience-First principles. Fusion is more than just a technological solution – it’s a transformative approach to reshaping our industry and delivering meaningful value to all stakeholders.” 

Tohme added: “Today’s evolving automotive ecosystem demands a more flexible, scalable, and integrated approach. Fusion is a clear and compelling proposition, guaranteed to drive value for our customers. It underpins a connected, data-driven approach which fosters customer trust, revenue growth and long-term loyalty.”

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Built To Endure: How HONOR Engineered Its Toughest X9e Pro From The Inside Out

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Building a smartphone with a larger battery is relatively straightforward. Making that battery fit into a slim device while reinforcing its structure against drops, water and everyday wear presents a more complex engineering challenge.

For the unbreakable HONOR X9e Pro, that challenge shapes the device from the inside out. From advanced battery chemistry and reinforced materials to specialized bonding techniques and rigorous durability testing, every element is designed to contribute to long-term reliability.

Engineering More Into Less Space

At the centre of the HONOR X9e Pro is a fourth-generation silicon-carbon battery. By increasing the silicon content in the battery anode, HONOR improves energy density, allowing greater capacity within limited internal space.

The result is an 11,000mAh typical battery – the largest in the industry – housed in a body measuring just 8.08mm thick and weighing 203g.

Accommodating this capacity required HONOR to optimize the mainboard, secondary board, display structure, back cover and mid-frame, creating additional internal space without significantly increasing the device’s dimensions.

For consumers, this means enjoying up to two to three days of typical use between charges, reducing charging interruptions without sacrificing portability. It’s worth noting that HONOR has designed the battery to deliver up to six years of reliable performance, offering greater longevity and long-term durability.

Materials Engineered for Impact Resistance

The materials surrounding the battery and core components play an equally important role in durability.

HONOR incorporates arch-shaped structures around the phone’s corners and perimeter, supported by high-strength metal reinforcement embedded within the mid-frame. Together, these elements help distribute impact forces, reducing pressure on sensitive components.

The display receives additional protection through PUR shear-resistant adhesive, creating a continuous three-dimensional bonding structure around its edges. According to HONOR laboratory testing, this delivers approximately ten times the shear resistance of conventional backing adhesive solutions.

For consumers, these reinforcements provide greater confidence when accidental drops occur, potentially reducing damage-related repairs and associated costs.

Protection Built into Every Layer

Water and dust resistance are addressed through a compartmentalized sealing architecture.

The display and mid-frame form one protected zone, while the mid-frame and back cover create another. Openings including the USB port, speakers, buttons and SIM tray receive dedicated protective treatments.

Continuous adhesive, localized seals and drainage channels provide additional barriers, helping prevent moisture from reaching sensitive internal components.

This construction supports IP68, IP69 and IP69K ratings, covering dust protection, immersion and high-pressure water exposure and submersion in water at depths of up to 10 metres.

For consumers, these protections offer reassurance against accidental spills, dust and water exposure, although water resistance is not permanent.

Tested and Certified for Durability

Beyond material selection and structural design, HONOR validates the device through laboratory testing. The HONOR X9e Pro has received the five-star SGS Premium Performance Certification for Drop Resistance in Harsh Scenarios, providing independent recognition of its durability performance.

In separate HONOR laboratory tests, the device was evaluated against drops from multiple angles, including heights of up to 3 metres. Its water-protection system underwent 100,000 immersion cycles, alongside 24-hour salt-spray exposure testing. Battery endurance was also evaluated across temperatures ranging from -20°C to 50°C.

These results offer consumers greater confidence in everyday use, potentially reducing the inconvenience of accidental damage and premature replacement, although actual performance varies by conditions.

Engineering Beyond Durability

Reliability also extends to imaging. The device incorporates a 108MP main camera with CIPA 6.0-level optical image stabilization, helping reduce motion blur during handheld photography, particularly in low-light environments.

A Connected Approach to Manufacturing

The HONOR X9e Pro demonstrates how manufacturing decisions contribute to overall device reliability.

By integrating advanced materials, structural reinforcement, protective sealing and rigorous validation, HONOR aims to deliver a smartphone that offers fewer interruptions, greater peace of mind and dependable performance throughout everyday use.

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Moscow International Game Week to Strengthen Gaming Ties with MENA and Türkiye

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For the second time, Moscow will bring the international video game industry together at Moscow Game Hub, from October 29 to November 1, 2026, developed by the Agency of Creative Industries.

Over four days, players, developers and investors from more than 25 countries will discuss how games, alongside animation, film and literature, are becoming part of the creative economy. The event will also provide a platform for new projects and partnerships.

International participants will be able to meet Russian studios and discuss opportunities to co-produce and promote content. This year’s theme, “Beyond the Industry,” explores how video games connect with animation, film, literature and other areas of the creative economy.

Opportunities for companies from Türkiye and the MENA region

The event will give companies from Türkiye, the Middle East and North Africa a chance to learn about the Russian market, showcase their projects and find partners. Expected delegates include a representative of Digital Dunes, a Qatari mobile game developer and publisher.

For companies from Türkiye and the MENA region, Moscow International Game Week will be an opportunity to connect with Russian developers, publishers and technology partners, discover new projects, and discuss collaboration in game development, localization and distribution.

Moscow is open to international cooperation, exchange of expertise and joint projects. The city is building an environment for the gaming and animation industries by bringing together support programs, technology, skilled professionals and access to new markets.

Moscow Game Hub provides companies with infrastructure for developing, producing and promoting projects. Moscow International Game Week will introduce international participants to these opportunities and serve as a working platform to showcase projects, find partners and discuss agreements. Guests can also look forward to an extensive business program.

International exhibition

More than 85 companies will take part in the exhibition. Brazil’s national stand will be presented by Brasilia Game Hub, while the India group stand will feature projects by BUZZEDMEN STUDIO, ABRACA DABRA SOFTWARE SOLUTIONS and Nilee Games. The exhibition will also include stands by Chingmu from China, BURNING SOUL and BEAR&SKUNK from the Republic of Korea, and Experimental Design Team (EDT) from Malaysia.

Visitors will discover projects from Russian publishers and gaming platforms. Independent developers will showcase their games in the indie alley, while the residents’ alley will feature studios from Moscow Game Hub. A marketplace for themed merchandise will also be open to visitors.

The exhibition will give the wider public a chance to experience the industry firsthand: play new projects, meet their creators and learn more about game and animation development.

International tournament

One of the highlights of Moscow International Game Week will be the LAN finals of the Moscow Cyber Games 2026, an international Counter-Strike 2 tournament. The finals will take place on October 31 and November 1 at Moscow Game Hub. A total of 956 teams from Europe and Asia took part in the open qualifiers.

Tournament results count toward the Valve Regional Standings, which are used to allocate invitations to CS2 tournaments. Holding the event at the end of the ranking cycle gives Russian teams an additional opportunity to earn points and improve their standings. Spectators will be able to watch the professional teams’ final matches online and at the venue.

The finals will be part of Moscow International Game Week’s international program and will showcase Moscow Game Hub’s capacity to host major esports events.

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Rentify launches Ally, the first standalone AI maintenance agent for the UAE market

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Rentify today introduced Ally, the maintenance agent in its Earn AI workforce, to help property managers reduce routine coordination and give owners clearer visibility into repair costs. Ally connects tenant requests, maintenance contract checks, approvals, vendor dispatch and invoice matching through a workflow that starts on WhatsApp.

The launch targets rental maintenance within the UAE’s broader facilities management market, which was valued at USD 6.56 billion in 2024 and is forecast to reach USD 10.95 billion by 2030, according to a TechSci Research report available through Research and Markets. Within this sector, Ally focuses on the coordination of rental repairs, connecting tenant requests, spending approvals, vendors and invoices.

A repair can involve a tenant, contractor, property manager and landlord before work even begins. Ally brings those exchanges into one process. Tenants report issues by text, photo or video. Ally classifies the request, checks the unit’s maintenance contract, estimates the cost and applies the property manager’s approval rules before dispatching a vendor. It then matches the invoice against the approved estimate, keeping the repair linked to the unit’s operating record.

Property managers set the rules for approvals and escalation. Routine coordination is automated within those rules, while decisions requiring judgment, higher spending or safety oversight are referred to people. Emergency requests are routed to the on-call vendor. Actions are logged with the rule applied and a timestamp, giving teams a record of how each request was handled.

“Our ambition is a rental unit that can collect its rent, renew its lease and arrange its repairs, with people retaining control over the decisions that matter,” said Rajneel Kumar, Co-Founder, Rentify. “Each completed job adds to the unit’s operating history. Connecting that history across collections, renewals and maintenance is how we build towards autonomous renting. Ally takes us another step in that direction.”

Ally is the fourth agent in the Earn AI workforce. According to Rentify, customer portfolios associated with Earn AI represent more than 180,000 units and USD 3.4 billion in annual rent roll. Ally adds maintenance coordination and repair costs to the platform’s wider view of rental operations.

“For a property manager, growth should not mean an equivalent increase in time spent chasing repairs,” said Rashed Hareb Al Mheiri, Co-Founder & CEO, Rentify. “We built Ally to reduce that coordination burden while keeping teams in control of spending and service decisions. For owners, it brings a clearer record of what was approved, what was charged and how maintenance costs build up across their portfolio.”

Landlords receive approval requests with photos, the quote and their share of the cost. A maintenance cost history for each unit helps them understand expenditure alongside rental income. Vendors receive structured job cards, while invoice matching helps property teams check charges against the approved work.

Ally is designed to work alongside existing property management systems and spreadsheet-based processes, with tenants interacting through WhatsApp. Deployment requirements depend on the customer’s systems, data and approval workflows.

The launch addresses a recurring operational need in a substantial rental market. Dubai recorded 1.38 million tenancy contracts worth AED 126.4 billion in 2025, according to the Dubai Land Department, spanning residential and commercial activity.

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