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Official Mobility Live Technology partner Keyloop, launches innovative Automotive Retail Platform in Middle East

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Keyloop Fusion

Keyloop has launched Fusion, a new end-to-end Automotive Retail Platform (ARP) that will help motor retailers across the Middle East manage and optimise the full vehicle sales and aftersales process – from initial enquiry through to ownership and retention. The new platform will be showcased at Mobility Live Middle East (24 – 25 June 2025; Dubai World Trade Centre), where Keyloop is the event’s official Technology Partner.

Fusion incorporates four distinct ‘domains’ – Demand, Supply, Ownership and Operate – covering all key functions within a dealership business. Keyloop’s Drive Dealer Management System (DMS) is now a critical element in the Operate domain. All of Fusion’s domains draw upon information held in the system’s Active Data Core, which provides users in all departments with a single comprehensive record of customer interactions and transactions. This is in line with their commitment to a way of working that prioritises outcomes: making efficiency, automation, and an AI-driven future a core part of their strategy.

As it is cloud-based and powered by AWS, Fusion tools and functionality can be deployed rapidly and securely for organisations of all sizes, even major dealer groups operating in multiple countries and with distributed networks of sites representing a diverse portfolio of vehicle brands. Fusion uses ‘Experience-First’ technology that puts the customer at the heart of all activity, helping retailers deliver positive customer outcomes and amplify revenues through the full purchase and ownership cycle. It also streamlines and automates key processes to reduce operational costs, making businesses more agile. Keyloop pulls from over 9,000 OEM integrations to help facilitate a connected user and customer journey.

Motor retailers can select those elements of the new Fusion ARP that best suit their requirements or introduce the full platform across their entire business. The areas of focus for Fusion’s key domains are as follows:

  • Demand: Helps retailers and OEMs maximise deal profitability through the use of convenient communication and ecommerce tools, omnichannel-enabled sales operation software and intelligent retention initiatives. It reduces cost per acquisition, increases lead-to-sale conversion rates, and improves customer loyalty.
  • Supply: Allows retailers, OEMs and fleet suppliers to achieve maximum profit per unit by proactively managing vehicle supply through intelligent management of inventory and asset risk.
  • Ownership: An aftersales-focused suite of resource and workshop management tools that increase efficiency and customer satisfaction. Enables retailers and OEMs to maximise workshop utilisation and income per visit.
  • Operate: With the Drive advanced dealer management systems (DMS) at its core, Operate helps retailers and OEMs achieve peak operational efficiency, supporting faster, more informed business decisions.

Visitors to Mobility Live Middle East will hear Tom Kilroy, Chief Executive Officer and Dean Gardner, Chief Customer Officer deliver a keynote speech focusing on how to create the latest digital retailing ecosystem. While Monzer Tohme, Managing Director Sales MEA, will chair a panel session with industry experts, discussing how connecting data leads to the delivery of better customer experiences. Keyloop will also have its own 48 square-metre stand where delegates will be able to see our connected Fusion technology in action and speak to our team on the day.  

Commenting on the launch of Fusion, Monzer Tohme said: “Middle East is a critical growth region for Keyloop, and with Fusion we have a unique opportunity to unlock more value to the dealer network in the region. The four domains in our new connected ARP enable our retailer customers to benefit from the expertise of our team and the extensive reach of our technology. Our focus remains on simplifying the vehicle sales and ownership journey, staying true to our Experience-First principles. Fusion is more than just a technological solution – it’s a transformative approach to reshaping our industry and delivering meaningful value to all stakeholders.” 

Tohme added: “Today’s evolving automotive ecosystem demands a more flexible, scalable, and integrated approach. Fusion is a clear and compelling proposition, guaranteed to drive value for our customers. It underpins a connected, data-driven approach which fosters customer trust, revenue growth and long-term loyalty.”

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CLOSING THE DISASTER RECOVERY GAP: ENABLING RESILIENT OPERATIONS ACROSS THE MEA REGION

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Orange Business is seeing a growing number of enterprises across MEA reassess their resilience and disaster recovery strategies as geopolitical uncertainties and infrastructure dependencies put business continuity under pressure during prolonged disruptions. 

Traditional resilience strategies focus on recovery after an incident. But during a systemic crisis, businesses also need an architecture that keeps critical operations running while conditions remain unstable. CIOs are seeking a more dynamic and agile approach to adapt to changing conditions, mapping technology dependencies and planning for operational continuity in periods of instability. 

This iterative resilience includes strengthening backup and recovery architectures, adopting multi-site and cloud-based redundancy, automating failover processes and continuously stress-testing recovery readiness to maintain services under adverse conditions.  

“Recent escalations have made enterprises realize they need to be more proactive and flexible when it comes to resilience, but this is not easy with the complexity and distributed nature of modern interconnected infrastructures,” explains Sahem Azzam, President of IMEA and Inner Asia at Orange Business. “As a trusted partner with a local and international footprint, we are uniquely placed to help CIOs right-size their resilience strategy and do what is necessary in terms of disaster recovery based on current risks to ensure they can continue operations during periods of turbulence”. 

CIOs steering through an increasingly volatile digital landscape must treat business continuity management as a continuously evolving capability rather than a one-time plan. 

Building resilient, future-ready operations

By leveraging the scalability and geographic diversity of cloud infrastructure, enterprises can ensure that data remains accessible – even in the event of catastrophic failure.  

Orange Business helps organizations address this through hybrid cloud resilience with secure replication in its sovereign offer, Cloud Avenue, and provides co-location support in secure data center environments. Data can be segmented and mirrored based on business requirements.

A regularly tested resilience plan should be reinforced with real-time monitoring automation and embedded cybersecurity controls to enable rapid detection, response and recovery – ensuring uninterrupted operations in the most volatile situations. Orange Business works closely with Orange Cyberdefense, which is skilled at strengthening resilience through continuous security oversight and threat expertise.  

Platformization: a unified and trusted digital foundation 

In addition, platformization remodels disaster recovery from static backup plans into a dynamic, automated resilience solution. Where security, compliance and recovery are built into the same operational fabric. 

Building on its platformization announcement in the region last year, Orange Business is also highlighting its modular approach to cloud, connectivity and cybersecurity to support continuous operations as part of a business continuity management strategy. 

Evolution Platform’s modular and composable architecture allows customers to select and link together network and security functions as required, for example. It includes backup integration and dynamic SD-WAN failover to re-route critical traffic. 

Across the MEA region, the conversation has shifted. The real challenge is no longer whether to accelerate digital transformation, but how to build trusted cloud and platform foundations that give organizations the confidence to innovate while maintaining secure, continuous operations in an unstable environment.

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CORE42 ADVANCES U.S. AI INFRASTRUCTURE STRATEGY WITH EXPANDED NEW YORK DEPLOYMENT

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Core42, a G42 company specializing in sovereign cloud and AI infrastructure, today announced a 42MW expansion of its U.S. AI infrastructure at the Lake Mariner site in New York, increasing total site capacity from 18MW to 60MW of high-performance AI production infrastructure.

The expansion reflects G42’s continued capital investment in scaling AI infrastructure across the United States.

Lake Mariner serves as a North American AI infrastructure hub within Core42’s globally distributed network. The facility previously demonstrated architectural performance with the AMD Instinct MI300-based Maximus cluster securing a Top-20 ranking on the global TOP500 supercomputing list. The integration of additional AMD and NVIDIA infrastructure strengthens the site’s heterogeneous design, enabling workload optimization across multiple accelerator platforms.

Beyond Lake Mariner in Buffalo, New York, Core42’s U.S. footprint includes deployments in Dallas, Texas, Sunnyvale and Stockton, California, and Minneapolis, Minnesota, including the Condor Galaxy supercomputers, developed in collaboration with Cerebras. Together, these sites extend Core42’s heterogeneous AI architecture across the United States, enabling workload-optimized deployment for both frontier training and high-speed inference at production scale.

“We are scaling our U.S. infrastructure in line with long-term deployment programs,” said Talal M. Al Kaissi, Chief Executive Officer, Core42. “Increasing our U.S. capacity at Lake Mariner strengthens our ability to serve hyperscale, AI-native and large enterprise workloads, and further extends the build out of our AI infrastructure globally.”

The Buffalo expansion forms part of Core42’s broader international infrastructure buildout, spanning the United States, Europe and the Middle East. In 2025, the company established its European headquarters in Dublin and expanded AI compute deployments across Italy and France, alongside continued U.S. capacity growth.

Core42’s AI Cloud platform, which was introduced in October 2025, is the access layer to the distributed AI infrastructure, allowing customers to provision compute across jurisdictions under a consistent operating model. The platform supports the full AI lifecycle, from large-scale training and fine-tuning to real-time inference, leveraging heterogeneous infrastructure with multiple options to help drive optimal price-performance. With 10 operational sites globally and additional deployments planned for 2026, Core42 continues to scale the infrastructure foundation required to operate AI at national and enterprise scale.

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TALLY SOLUTIONS OPENS NOMINATIONS FOR THE 6TH EDITION OF TALLY MSME HONOURS, CELEBRATING INSPIRING ENTREPRENEURS

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Tally Solutions, a leading international technology provider of business management software, has announced the launch of the sixth edition of its flagship annual initiative, Tally MSME Honours. With an aim to recognize and celebrate emerging entrepreneurs, the initiative builds on the momentum of five successful years and continues to champion the future of the UAE’s MSME ecosystem by spotlighting innovation, resilience, and meaningful impact.

Over the last five editions, Tally MSME Honours has received more than 70,000 nominations globally, with over 20% of entries from women-led ventures, making it one of the biggest global platforms to celebrate MSMEs. This year, Tally expects 20,000 nominations across categories. The honours will also bring forth MSME success stories from across India, Africa, Bangladesh, and Nepal, in addition to the Middle East. The entries can be submitted by interested businesses or people who know such businesses via this link.

As part of this year’s edition, participants can submit video entries, ensuring representation from different emirates across the UAE. To further strengthen the evaluation process, Tally is also deploying an AI-led shortlisting framework that will help validate and assess entries more comprehensively by analyzing publicly available business information, ensuring deserving businesses receive due recognition for their impact and growth.

Speaking about the initiative, Vikas Panchal, General Manager – MENA, Tally Solutions, said, “MSME Honours is not just an award platform; it is a celebration of the resilience, ambition, and entrepreneurial spirit that drives small businesses forward every day. Across the UAE and the wider MENA region, we continue to witness inspiring MSMEs building innovative businesses, creating employment, and contributing meaningfully to economic growth. This becomes even more relevant as the UAE continues to place strong focus on strengthening its SME ecosystem as a key pillar of the country’s long-term economic vision. Through MSME Honours, we aim to spotlight these stories of determination and impact, while encouraging more entrepreneurs to share and celebrate their journeys.”

With a strong focus on enabling long-term growth and visibility, Tally MSME Honours extends beyond recognition to create a platform that continuously supports entrepreneurial journeys. Over the years, past winners have become part of a growing network of business leaders and changemakers, gaining opportunities to participate in industry discussions, ecosystem forums, and business-led conversations. These engagements help entrepreneurs showcase their journeys, build meaningful collaborations, exchange insights, and further strengthen their impact within the broader MSME ecosystem.

Tally MSME Honours 2026 will feature the following award categories:

  • Business Maestro: Established businesses that have mastered the art of thriving and sustaining success.
  • Wonder Woman: Outstanding women-led businesses making a remarkable impact.
  • NewGen Icon: A new generation of business owners innovating and paving the way for exponential growth.
  • Tech Transformer: Businesses leveraging new technology to drive efficiency and scale.
  • E-preneur Icon: Purpose-driven businesses contributing meaningfully to society and the environment

The entries will be judged by an esteemed panel comprising experts from the field of technology, the MSME domain, and the media.

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