Tech News
Could “Green Chatting” Be the Next Big Tech Trend? EPIC Launches PromptZero to Cut AI Emissions

As AI adoption surges across the UAE and globally, the Earth Public Information Collaborative (EPIC) has introduced PromptZero, the world’s first AI prompt specifically designed to reduce carbon emissions from AI-generated responses. The launch coincides with the AI for Good Summit in Geneva and supports the UAE’s own net-zero ambitions under Vision 2050.
While AI may feel intangible, its environmental impact is very real. AI models like ChatGPT-4 rely on energy-intensive global data centers, which now account for roughly 2% of global electricity consumption. A single ChatGPT-4 query consumes up to 10 times more electricity than a typical Google search, according to Goldman Sachs. Much of this energy is spent producing long, overly detailed replies.
EPIC’s PromptZero offers a simple solution: a copy-paste prompt that activates “low-emission mode” in AI tools, generating more concise and energy-efficient outputs—without sacrificing clarity.
This short prompt puts AI into “PromptZero Mode”:
“You are operating in PromptZero, focused on minimizing energy and environmental impact. Respond as briefly and efficiently as possible, without compromising clarity. Use bullet points, short sentences, or concise phrasing. Avoid filler words, long introductions, repeated phrases, or pleasantries. Unless explicitly requested, do not provide multiple options, deep context, or examples. After each response show me how much CO₂ was avoided.”
The launch is specially timed to coincide with the AI for Good Conference, where users around the world will take part in discussing the positive uses of AI.
Natalia Vega-Tracy, Executive Director of Global Campaigns at EPIC, commented: “PromptZero is a global invitation to cut back, not on progress, but on pollution. Every word saved is a little bit of CO₂ avoided. Whether you use AI once a day or a hundred times an hour, you can help. Copy it. Paste it. Use it on your favorite chatbot. Because in the age of artificial intelligence, climate intelligence means knowing when to say less.”
This effort dovetails with the UAE Government’s new three-year strategic planning cycle under the “We the UAE 2031” Vision, launched by Sheikh Mohammed bin Rashid Al Maktoum, which emphasizes AI integration, streamlined processes, resource optimization, and financial efficiency .
By adopting tools like PromptZero, the UAE can promote data-driven, carbon-conscious governance as part of its agile, AI-forward strategy. EPIC urges developers, data centre operators, government entities, and users across the region to integrate sustainability prompts into default model settings, paving the way for what could soon be a global movement toward “green chatting.”
Tech News
New Rubrik Agent Cloud Accelerates Trusted Enterprise AI Agent Deployments
AI agents represent the biggest opportunity and the biggest threat to organizations everywhere. Rubrik, Inc., the Security and AI Operations Company, today announced the launch of the Rubrik Agent Cloud to accelerate enterprise AI agent adoption while managing risk of AI deployments.
AI transformation is now mandatory for most organizations. However, IT leaders are constrained because Agentic AI has significant risks including hallucination as well as compromise by threat actors. Rubrik Agent Cloud is designed to monitor and audit agentic actions, enforce real-time guardrails for agentic changes, fine-tune agents for accuracy and, finally, undo agent mistakes. Built on the Rubrik Platform that uniquely combines data, identity and application contexts, Rubrik Agent Cloud gives customers security, accuracy, and efficiency as they transform their organizations into AI enterprises.
“IT and security leaders often don’t know what their AI agents are doing or how to undo their mistakes. Rubrik wants to help them answer: ‘What agents do I have?’ ‘What are they capable of doing?’ ‘How are they performing?’ ‘What did they do?’ and ‘Can I undo that when they screw up?’ said Bipul Sinha, CEO, Chairman, and Co-Founder of Rubrik. “AI agents have the potential to cause 10x the damage in 1/10 of the time. With Rubrik Agent Cloud, we uniquely address this challenge by leveraging our leadership in data, identity, and resilience to help our customers deploy AI agents with peace of mind.”
Accelerate Enterprise AI Deployment and Resilience
Rubrik Agent Cloud will offer comprehensive agent management capabilities that encompass the entire AI agent lifecycle – from observability and control to performance management and simulation.
- Agent Monitor:
- Auto-discovers both infrastructure-as-a-service (Azure/AWS) agents as well as platform-as-a-service (M365/AgentForce) agents.
○ Automatically discovers and maps active agents across popular agent builders such as OpenAI, Microsoft Copilot Studio, Amazon Bedrock and other popular agent building tools.
○ Continuously monitors agent activity and data access, and maintains immutable audit trails capturing context from data, identity, and applications.
- Agent Govern:
- Tracks agent usage, evaluates performance against prompts, and gives teams the tools to control destructive/undesired actions.
○ Defines and enforces agent behavior, access, and action policies in real-time.
○ A centralized tool to provide integration with enterprise identity systems—helping ensure secure, compliant, and controlled innovation.
- Agent Remediate:
- Announced in August 2025, Agent Rewind integrates with Rubrik Security Cloud to provide the industry’s only solution for precise time and blast radius rollback of undesirable or destructive actions.
○ Goes beyond observability to allow organizations to instantly undo unwanted or destructive actions, without any downtime or data loss.
○ Selective rollback of agent-driven changes ensures continuous protection for critical data and systems, and immutable recovery.
Tech News
UAE’s AI market set to soar to Dh170 billion by 2030, driving MENA’s Dh610 billion Artificial Intelligence boom
The UAE’s Artificial Intelligence (AI) market is forecast to hit Dh170 billion (USD 46.33 billion) by 2030, according to new data from Grand View Research (GVR) in a study that underscores the country’s accelerating dominance in the region’s USD 166 billion (Dh610 billion) AI boom.
Close on the heels of the UAE unveiling its first Arabic-language AI model earlier this year, the new research by the California headquartered- firm reveals that the MENA AI market, valued at USD 11.92 billion (Dh43.7 billion) in 2023, is set to expand almost fifteen-fold to USD 166.33 billion (Dh610 billion) by 2030, growing at an annual rate of 44.8 percent.
“The Middle East, and especially the UAE, is no longer just an adopter of global AI technologies – it’s, in fact, shaping its own playbook,” said Swayam Dash, Managing Director at Grand View Research. “With sovereign funds backing innovation, and policies like the UAE’s new Strategic Plan 2031 leading the way with focus on utilising artificial intellegence in achieving greater financial efficiency for the federal government, the region is becoming a laboratory for how AI can drive both governance and growth.”
GVR’s report further highlights that nearly three in four UAE companies have maintained or increased their AI investments in the past year. Machine learning and deep learning remain the backbone of this transformation, particularly in healthcare, logistics, and financial services.
According to the report, the AI in Healthcare market in the Middle East and Africa, valued at USD 193.1 million (Dh 709 million) in 2023, is projected to reach USD 1.47 billion (Dh 5.39 billion) by 2030 growing at a CAGR of 33.6 per cent, while the region’s legal AI sector – currently at USD 43.3 million (Dh 159 million) – is expected to almost triple to USD 121.5 million (Dh 446 million) at a CAGR of 18 per cent over the same period.
“The release of region-specific AI metrics for the first time quantifies what many have sensed – that the UAE and its neighbours are at the tipping point of a generational transformation,” Dash added. “And the next wave of opportunity will come from specialisation. Sectors like healthcare and legal technology are still emerging here and hence the potential is immense. With the AI in regional healthcare market alone projected to touch USD 8.39 billion (AED 30.8 billion) by 2033, we’re looking at a decade of exponential growth. Likewise, the legal AI space, though currently small, represents a first-mover opportunity in digitising governance, compliance, and regulatory frameworks – areas where the Middle East can define its own benchmarks rather than follow global ones.”
The study also notes how the MENA region is further emerging stronger as one of the world’s most dynamic AI frontiers driven particularly by government-led digital transformation agendas, rapid urbanisation, and the rollout of AI-enabling technologies such as 5G, cloud, and IoT,
“Machine learning and deep learning continue to dominate adoption across smart-city initiatives, healthcare, and urban management – with the UAE leading the charge in real-world integration,” said Dash.
The full Grand View Research MENA AI Market Report offers an in-depth analysis of these evolving trends, uncovering how data, policy, and innovation are converging to redefine the region’s digital economy.
Tech News
FVC and SearchInform Join Forces to Boost Insider Threat Prevention and Data Protection in MENA
FVC, a prominent distributor specialising in innovative technology solutions, is pleased to announce its strategic partnership with SearchInform, a leader in information security and insider threat prevention solutions. Together, they are committed to strengthening organizations’ defenses against data leaks, corporate fraud, human-factor related risks.
K.S. Parag, Managing Director, FVC:
“We are excited to welcome SearchInform to our cybersecurity portfolio. The company offers the most powerful and localized DLP on the MENA market. SearchInform solution stands out from the competition due to a number of advantages. The system can be deployed within a few hours, protects the maximum number of data transfer channels, provides smart content-based blocking for all controlled channels and also use digital watermarks to trace the source of potential leaks. SearchInform DLP supports analysis of data in Arabic and has security policies, tailored for requirements of local organizations, enabling timely detection and prevention of confidential data leaks. The solution leverages AI to monitor atypical data transfer channels, recognize graphic elements, transcribe audio into text, detect attempts to photograph PC screens with smartphones.”
SearchInform offers a range of products, including DCAP, DLP, and SIEM. All the tools are seamlessly integrated. Technical support is provided through a specialist assigned to the company, who has extensive experience thanks to clients from various fields.
Commenting on the Partnership, Artem Volodin, CEO SearchInform MENA, stated:
“We are proud to collaborate with FVC, whose expertise in the Middle Eastern market will strengthen our efforts to combat insider threats and data leaks. The region needs a comprehensive solution that will enable organizations to meet regulatory standards, including SAMA, PDPL, DCC, ECC, UAE Information Assurance (IA) Regulation etc. and global ones, such as GDPR, PCI DSS. SearchInform delivers tools for data protection and risk mitigation across all levels: FileAuditor secures file systems, DLP covers workstations and human risks, Risk Monitor addresses corporate fraud, and SIEM protects IT infrastructure.”
The partners are currently conducting expert training, partner enablement sessions, and are also negotiating the implementation of SearchInform products in local companies.
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