Hospitality
Belgian Beer Café Chelsea Partnership Renewed for 2025–26 Season
A Home for Fans in Dubai
Belgian Beer Café at Grand Millennium Hotel Dubai has renewed its partnership with the Official UAE Chelsea Supporters Club for the 2025–26 season. This marks the third consecutive year of a collaboration that gives Chelsea fans in Dubai a place to connect, celebrate, and enjoy matchdays together.
From the Premier League to the Champions League, this venue has become a trusted hub for loyal supporters. The renewal reflects a shared commitment to keeping the atmosphere alive for another exciting football year.
More Than a Matchday Spot
Over time, Belgian Beer Café has evolved from a viewing venue into what fans now call the Chelsea Home of the Champions in Dubai. This title gained even more meaning when Chelsea lifted the FIFA Club World Cup earlier this year.
The café has hosted unforgettable moments, including last season’s meet-and-greet with Chelsea legend Mikel John Obi. Fans gathered for a live recording of The Obi One Podcast, a rare chance to hear first-hand stories from a club hero.
Atmosphere That Brings Fans Together
On matchdays, the venue comes alive. The buzz of anticipation builds before kickoff, the roar follows every goal, and chants fill the air. It’s more than football — it’s a sense of belonging.
The charm of Belgian hospitality blends with football passion. Extended happy hours run daily from 12:00 PM to 8:00 PM, offering discounts on Belgian draught hops, house spirits, and grapes. The Sports Menu adds to the experience with shareable plates like Dutch veal croquettes with Dijon mustard, chicken wings in peri-peri or sticky barbecue sauce, and crispy breaded shrimps with sweet chili lime.
An Experience Close to Stamford Bridge
“The massive screen makes me feel like I’m right back at Stamford Bridge,” said Mario Volpi, Assistant Secretary of the UAE Chelsea Supporters Club. “You don’t miss a single moment. Surrounded by fellow Chelsea supporters, the atmosphere is electric. It’s more than just watching football — it’s the closest thing to home for us fans in Dubai.”
With thirteen screens, two indoor floors, and a spacious open-roof terrace, Belgian Beer Café offers comfort and great sightlines. Whether it’s pre-match nerves, halftime debates, or post-goal celebrations, the space feels designed for fans.
Building on a Winning Formula
The partnership with the UAE Chelsea Supporters Club ensures each season feels special. Familiar faces return, new fans join, and traditions grow stronger. The venue’s dedicated staff understand what matchday means, making every detail count.
A Season to Remember
As Chelsea prepares for the challenges ahead, Belgian Beer Café remains the go-to destination for UAE supporters. Here, every match is more than ninety minutes of football — it’s an occasion.
Fans know they’ll find the perfect mix of Belgian charm, competitive spirit, and community pride. The 2025–26 season promises new highs, and the café is ready to celebrate every moment.
Check out our previous feature: Brix Café Dubai Transforms into a Winter Wonderland to Beat the Summer Heat
Hospitality
TIMES SQUARE CENTER FOSTERS COMMUNITY TOGETHERNESS THIS EID WITH MR. KIND


Times Square Center will mark Eid Al Fitr with a three-day family experience from 20–22 March 2026, running 12:00 PM – 7:00 PM daily, featuring the beloved mascot Mr. Kind.
Under the theme “LOVE EID – A Day of Caring, Sharing & Fun!”, the event invites families to experience a lively programme of interactive shows, creative workshops, and engaging activities designed to entertain children while sharing positive messages around kindness, courage, and friendship.


Young visitors will also receive a complimentary Mr. Kind’s Book of Missions, packed with activities, badge stickers, and access to a library of transformational songs and missions that extend the fun beyond the event.
Event schedule
- Mr. Kind Village Workshop (Creativity corner) : 12:00 PM – 7:00 PM | Ground Floor
- Mr. Kind Show + Meet & Greet: 4:15 – 5:00 PM & 6:00–6:45 PM | Ground Floor
- Mr. Kind Parade: 5:15 PM – 5:35 PM | Roaming throughout the Mall
With music, performances, and interactive experiences throughout the day, Times Square Center aims to provide a friendly space for families to connect and share meaningful moments together.
At Times Square Center, the safety and wellbeing of our community remain a priority. We encourage everyone to follow any guidance or protocols issued by the relevant authorities.
Hospitality
BKRY PARTNERS WITH BROOKI BAKEHOUSE FOR EXCLUSIVE LIMITED-EDITION CROOKIE

This Ramadan, bkry unveils an exclusive collaboration with Australia’s cult-favourite Brooki Bakehouse by introducing the bkry Brooki Crookie. Priced at AED 39 per piece, this special edition pastry will be available daily until the end of Ramadan in limited quantities exclusively at the bkry pop-up in Marsa Boulevard.
Thoughtfully developed as a celebration of shared creativity and experimental baking, the collaboration brings together bkry’s artisanal approach with Brooki Bakehouse’s globally renowned flavours. Designed to be enjoyed as a moment of indulgence after sunset, the Crookie reflects both brands’ craftsmanship, curiosity, and comfort-led baking.
At the heart of the collaboration is the Crookie: a buttery, flaky croissant filled and topped with wholewheat brown-butter cookie dough, and enveloped with Tanzanian milk chocolate. Baked until golden and crisp on the outside, with a soft, gooey centre, the Crookie offers a layered textural experience that combines richness with subtlety.


To mark the official launch, bkry Founder and Head Chef Kameel and Brooki Bakehouse Founder Brooke Bellamy will be present at Marsa Boulevard on Saturday, 28 February at 8:00 PM, celebrating the partnership and their shared passion for innovative baking.
Founded by Brooke Bellamy, Brooki Bakehouse is an Australian-born bakery known for its indulgent, cult-favourite baked goods and playful approach to classic flavours. What began in Brisbane has grown into a globally recognised brand with a loyal international following, driven by Brooke’s distinctive style and community-led storytelling. Celebrated for bold flavours, generous textures, and modern comfort baking, Brooki Bakehouse brings a globally relevant perspective to the collaboration, making it a natural partner for bkry’s experimental, craft-led approach.


Available throughout Ramadan at bkry’s Marsa Boulevard pop-up, the bkry x Brooki collaboration reflects the brand’s ongoing commitment to meaningful partnerships and thoughtful experimentation – bringing together global influence and local craftsmanship in moments designed to be shared and savoured, setting the tone for a collaboration everyone has been waiting for.
Hospitality
THE BILTMORE VILLAS DUBAI INTRODUCES EXCLUSIVE PRIVATE VILLA STAYCATIONS THIS EID


The Biltmore Villas Dubai unveils a limited-time Exclusive Private Villa Staycation, inviting guests to indulge in a rare blend of seclusion, sophistication, and resort-style living within one of Dubai’s most prestigious luxury villa resorts.
Conceived for discerning guests who appreciate privacy and understated luxury, the fully serviced villas offer the spaciousness of a private residence complemented by the attentive service and refined amenities of a world-class resort. Each villa is appointed with a private temperature-controlled swimming pool, an in-villa cinema, and secure underground parking with direct access to the residence, all set within a gated enclave with round-the-clock security.
Guests booking during the promotional period will enjoy a curated collection of premium benefits:
- 25% off the Best Available Rate
- AED 1,000 daily resort credit
- Underground secure parking
- Complimentary 60-minute daily padel session
- Complimentary daily fitness classes
- Complimentary daily laundry service
The experience offers an elegant urban retreat where privacy, generous living space, and personalized hospitality come together to create an exceptional staycation in the heart of Dubai.
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