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Legacy Meets Luxury Living As Al Huzaifa Marks 50-Year Evolution – Expanding from Interiors to UAE Real Estate

Al Huzaifa, the renowned UAE homegrown luxury furniture and interior design brand, announced the launch of Al Huzaifa Properties — marking its strategic evolution into real estate development. Building on nearly 50 years of design and craftsmanship, The World of Huzaifa has grown far beyond furniture, with flagship showrooms across the UAE, bespoke Design Studios, and as the trusted design partner for globally-renowned brands. As a curator of lifestyle experiences that shape homes with creativity, precision, and individuality, the brand now takes this legacy further through Al Huzaifa Properties — using the full canvas of real estate to craft complete living environments where design, detail, and well-being converge.
With the launch of Al Huzaifa Properties, the brand makes a first-of-its-kind advancement in the comprehensive lifestyle ecosystem by expanding its portfolio into property development — a move that capitalises on decades of expertise in designing and curating homes, now translated into holistic living experiences.
Al Huzaifa Properties will focus on creating premium, luxury lifestyle-driven communities that reflect the same commitment to quality, design precision, and aesthetic excellence that has made Al Huzaifa a household name across the region. The company’s first real estate project will be developed on the prestigious Al Marjan Island in Ras Al Khaimah, positioning the brand within one of the UAE’s most sought-after luxury destinations. Al Huzaifa Properties stays committed to bringing a pipeline of experiential, luxury developments. The strategy will remain focused on the core brand promise of design excellence, meticulous detail, and exquisite living.
Marjan Island promises to be the perfect backdrop for their debut project. The projected growth of the iconic Island continues to be an immense draw for buyers and investors. The high-end lifestyle profile of the destination further synchronises beautifully with Al Huzaifa Properties’ offering of a design-led, carefully curated experiential project.
“Al Marjan Island is proud to be the launchpad for Al Huzaifa Properties’ debut real estate venture. Al Huzaifa’s rich tradition of design excellence complements our mission to shape Al Marjan Island into the UAE’s most sophisticated lifestyle destination,” said Arch. Abdulla Al Abdouli, CEO of Marjan.
The World of Huzaifa has been a cornerstone of the UAE’s luxury furniture and interior design landscape for nearly five decades, combining family lineage in fine furniture craftsmanship with cutting-edge design and innovation. Today, the brand operates flagship showrooms across the UAE and is behind some of the most refined F&B and hospitality spaces like Sushi Samba in Dubai and now Singapore, Avli, La Petit Maison, San Beach in Dubai, Laduree in Abu Dhabi, and Amelie and Sachi in London, to name a few.
“Al Huzaifa Properties is the natural evolution of our Group’s DNA,” said Saif Nensey, CEO of Al Huzaifa Furniture and CEO & Founder of Al Huzaifa Properties. “For nearly five decades, Al Huzaifa has been elevating the way people live — from designing furniture and interiors to shaping complete lifestyle experiences. With our debut project on Al Marjan Island, we are bringing that legacy to one of the UAE’s most vibrant real estate markets, creating fully furnished residences that embody craftsmanship, precision, and individuality. Our next chapter will not just be about creating a residence, but to build a destination — a living experience shaped by design and detail.”
Al Huzaifa Properties distinguishes itself through a comprehensive, integrated approach that combines design, engineering, and delivery under one vision. This methodology ensures cohesion and excellence at every stage of development, from initial concept through to final handover.
“I am proud to be a part of this transformative journey as The World of Huzaifa expands into a new dimension with Al Huzaifa Properties,” said Zaheer Rattonsey, Managing Partner at Al Huzaifa Properties. “This milestone unites our decades of design mastery, manufacturing excellence, and project expertise to deliver developments that truly resonate with the UAE’s vibrant and discerning market. It is a milestone we are extremely proud of as we enter a new chapter of building living experiences. These homes are designed to connect deeply with those who choose to live in them, while also offering investors the assurance of fully ready residences with immediate potential for return on investment.”
The company’s vision extends beyond individual projects with the aim of shaping premium living environments that reflect timeless design and thoughtful planning. In line with the constantly evolving and forward-thinking landscape of the UAE, where the homegrown brand has grown and flourished, Al Huzaifa Properties believes in creating communities that echo the ethos, sensibility, and aesthetics of the brand.
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WHY DEVELOPERS SHOULD ADOPT AN INVESTOR MINDSET IN EVOLVING REAL ESTATE MARKET

By Eng. Amer Khansaheb, Chief Executive Officer and Board Member of Union Properties PJSC
In today’s buoyant UAE Real Estate landscape, conventional metrics like unit sales volumes are becoming obsolete. Instead, genuine success increasingly lies in value measured through long-term rental income, growth, asset quality, and capital appreciation. Developers who adopt an investor-led mindset, prioritising yield, durability, and premium standards, are effectively shaping the future of the sector in the UAE.
From Selling Today to Earning Tomorrow
To achieve this shift, developers must transcend the traditional focus on one-time sales. Developers must embrace business models that generate sustainable rental income, ensuring a predictable stream of cash flow even during market fluctuations. Future-focused project planning must integrate rental viability, anchoring developments in steady long-term returns rather than immediate, speculative gains. This investor-first approach positions developers for long-term growth.
Rental Market Momentum: Major Growth Engine
The UAE’s residential leases market is projected to reach USD 27.98 billion in 2025 and USD 33.10 billion by 2029 at a compound annual growth rate (CAGR) of 4.3 per cent. Developers who prioritise rental-ready, high-quality units will be best placed to capture this expanding market, appealing both to residents seeking premium housing and to investors seeking reliable returns. This demonstrates the enormous potential that rental-centric development strategies hold.
Supply Growth and Still Solid Returns
Despite expectations of 180,000 new residential units by 2026, rental yields remain strong at 7.4 per cent. This reveals persistent demand, indicating prime opportunities for value-added investments. Developers can capitalise this by offering thoughtfully designed projects with integrated amenities and sustainability features on strategic locations, elements that elevate rental income and investor appeal.
Attracting Global Capital through Investment-First Mindset
The UAE’s progressive policies such as long-term visas, free zones for Real Estate, and investor-friendly reforms, continue to magnetise international and institutional capital. By adopting an investor-first mindset, developers can meet this evolving demand by offering investment-grade opportunities and high-quality, income-generating assets that appeal to discerning global investors.
Differentiating Through Quality
To differentiate in this present market increasingly defined by long-term value rather than rapid turnover, excellence in design, exceptional finishes and long-term value are keys. Developers who invest in durability, sustainability, and strategic positioning, beyond sheer scale, will attract tenant loyalty and investor confidence. This differentiation fosters both brand equity and financial resilience.
Aligning with Future: Investor Mindset as Strategy
As the UAE Real Estate landscape evolves, we can safely state that those developers that think like investors will certainly emerge as leaders. By aligning projects with long-term income generation, adhering to global investment standards, and offering quality-driven, sustainable developments, they lay the groundwork for enduring success.
This dynamic Real Estate environment is not merely a passing trend but a blueprint for sustainable, value-based growth in the UAE market. Developers who embrace this investor-led vision, integrating rental yield, design excellence, and global standards, will not only thrive but also redefine the future of the sector.
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OMNIYAT LUMENA ALTA Celebrates 20 Years of Design Excellence


Dubai’s tallest commercial tower honors’ two decades of architectural innovation
OMNIYAT, Dubai’s visionary ultra-luxury developer, has officially launched LUMENA ALTA, a 380-metre landmark redefining the city’s skyline. Upon completion in 2030, it will become Business Bay’s tallest commercial tower.
The launch also celebrates OMNIYAT’s 20th anniversary, symbolizing two decades of design, craftsmanship, and creativity. Moreover, with a Gross Development Value above AED 5 billion, LUMENA ALTA continues the success of LUMENA and ENARA, reaffirming OMNIYAT’s position as a leader in luxury real estate.
A Vision Elevated
From its name, LUMENA ALTA captures light and ambition. “Lumena,” derived from the Latin lumen, evokes brilliance and creativity, while “Alta,” meaning elevated, conveys height and aspiration. Together, they express OMNIYAT’s guiding principle – The Art of Elevation.
Furthermore, the tower’s spiraling glass façade reflects sunlight by day and glows softly by night. Its fluid design embodies motion and progress, mirroring Dubai’s rise as a global capital of innovation.
Workspaces That Inspire
Designed for global visionaries, LUMENA ALTA blends performance, wellbeing, and prestige in one vertical destination. Triple-height sky lobbies, panoramic terraces, and bright atria bring openness and balance to every floor. In addition, landscaped sky gardens and private terraces connect work with nature, creating calm within energy.
Strategically located on Sheikh Zayed Road, the tower provides direct access to Downtown Dubai, DIFC, and the future Dubai Metro Gold Line. Together with its twin, LUMENA, it forms a luminous gateway to Business Bay – a landmark of connectivity, commerce, and culture.
A World Above Expectation
Crowning the structure, a five-star lifestyle hotel merges hospitality with architectural artistry. Its Sky Pool, suspended 335 metres above the city, will be the world’s highest infinity pool.
At the summit, the Sky Restaurant will deliver panoramic 360° views of Dubai’s skyline and coastline. Each evening will blend gastronomy, design, and spectacle – a sensory experience above the clouds.
Moreover, wellbeing defines the tower’s rhythm. Private fitness suites, hydrotherapy zones, vitality pools, and spa sanctuaries offer renewal throughout the day. A 25-metre indoor lap pool completes a lifestyle that balances achievement and serenity.
Service Beyond Space
As with all OMNIYAT masterpieces, LUMENA ALTA offers service that matches its design. A dedicated concierge team manages reception, meetings, and lifestyle coordination. Furthermore, residents and guests can access tailored experiences – from wellness scheduling and luxury travel to event planning and personal shopping.
Drawing inspiration from The Opus, One at Palm Jumeirah, and The Lana, OMNIYAT turns architecture into living art, ensuring every interaction feels seamless and refined.
Smart, Sustainable and Future-Ready
LUMENA ALTA is engineered to achieve LEED Platinum, Platinum WELL, Platinum WiredScore, and SmartScore Certifications. These standards emphasise sustainability, technology, and human wellbeing. Consequently, the tower establishes a new benchmark for intelligent, future-focused commercial spaces.
A Legacy of Ambition and Artistry
Reflecting on the milestone, Mahdi Amjad, Founder and Executive Chairman of OMNIYAT, said:
“Dubai attracts global enterprises that value excellence and creativity. As demand for premium space grows, OMNIYAT will keep reshaping the skyline with bold, intelligent designs that inspire progress.”
Over the past two decades, OMNIYAT has evolved from a developer into a curator of architectural art. With LUMENA ALTA, the company begins a new chapter – one where art, architecture, and ambition converge to define Dubai’s next horizon.
check this out Sobha Realty Sells 50% Downtown UAQ Within First Week
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Downtown UAQ | Sobha Realty Sells Over 50% of Launch Inventory Within First Week

Sobha Realty has announced strong initial sales at its flagship Downtown UAQ | Sobha Realty master development, reinforcing rising investor confidence in Umm Al Quwain as the UAE’s next coastal growth hub.
Within just one week of its launch, the developer confirmed that over 50% of units in the first three residential towers were sold, setting a new benchmark for sales velocity in the northern emirates.
The 25-million-square-foot master development, located along Umm Al Quwain’s natural waterfront, is envisioned as the Coastal Skyline of the Future. The project integrates premium residences, commercial hubs, hospitality offerings, and lifestyle amenities to create an exceptional living experience. It is designed to balance modern living with environmental stewardship, with more than half of the total land area dedicated to open and green spaces.
The master plan spans 11 kilometers of pristine waterfront and includes over 7 kilometers of uninterrupted natural beach, two marinas, landscaped boulevards, and future-ready mobility solutions such as water taxis. It will also feature the UAQ Trade Centre, premium office space, and leisure attractions to strengthen its position as a mixed-use destination.
The first residential cluster, Sobha Aquamont, was unveiled earlier this year and comprises three towers of one-, two-, and three-bedroom waterfront apartments. The towers are designed to maximize natural light and coastal views, in line with Sobha Realty’s emphasis on luxury, craftsmanship, and sustainability.
“Umm Al Quwain is emerging as a highly attractive destination for residents and investors seeking world-class coastal living in a natural environment,” said Francis Alfred, Managing Director of Sobha Realty. “The strong sales response at Downtown UAQ reflects both the confidence in Sobha Realty’s vision and the growing appeal of Umm Al Quwain as a market poised for long-term growth.”
Adding to Sobha Realty’s expanding UAE portfolio of luxury communities, Downtown UAQ | Sobha Realty reinforces the company’s reputation for engineering excellence and sustainable urban design. It also highlights the growing momentum of mixed-use coastal projects in the UAE, which are attracting increasing interest from both domestic buyers and international investors.
By setting a new sales benchmark in its opening week, Downtown UAQ | Sobha Realty has established itself as one of the region’s most ambitious and promising waterfront destinations.
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